Frank is a magazine which has the particularity of mixing sociology and fashion. The concept is very simple : in every issue, a reflection is proposed as an introduction on a society subject. Then, an
answer is given through a series of photographs. The goal here is to give an artistic dimension to the sociologic development.
The first issue tackles the diktats, trying to give to this recurring subject something different and personal. The answer of the second part is quite clear regarding the bias : by chosing people with atypical profiles the goal was to go against what we see all the time through the medias. It is some sort of a protest, a critic of the consumer society which formats us to think perfection is good, and we need to be the best all the time.