Annual Report 2015 by German-Thai Chamber of Commerce

ANNUAL REPORT 2015

CONTENTS 1. Executive Summary 1.1. Introduction

1.2. Membership

1.3. Consultancy services

1.4. Trade Fairs in Germany

1.5. German-Thai Dual Excellence Education

2. Highlights of 2015 2.1. Membership activities

2.2. Consultancy services

2.3. Trade Fairs in Germany

2.4. German-Thai Dual Excellence Education

3. Executive Directorâ&#x20AC;&#x2122;s Report 3.1. General tasks

3.2. Board meetings

3.3. German-ASEAN Chamber Network

3.4. Steering Committee

3.5. Co-operation, project activities and meetings 13 3.6. Staff activities

4. Membership and Events 4.1. Membership

4.2. Events

4.3. Communications and publications

4.4. Interviews

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CONTENTS 5. Consultancy Services 5.1. Projects

5.2. Consultancy services

5.3. Other

5.4. Testimonials

6. Trade Fairs in Germany 6.1. Trade fair representation

6.2. Trade fair delegation

6.3. Participation by Thai companies in fairs in Germany and other countries

7. German-Thai Dual Excellence Education 7.1. GTDEE activities and events

7.2. GTDEE service portfolio

7.3. Activities planned for 2016

8. Organisation of GTCC

8.1. GTCC team

8.2. Office location

8.3. Staff contact details

GTCC Annual Report 2015

EXECUTIVE SUMMARY

1.1. Introduction The German-Thai Chamber of Commerce (GTCC) in Bangkok is a member of the German Chambers of Commerce Worldwide Network (AHK), with 130 locations in 90 countries. Since its establishment in Bangkok in 1962, the GTCC has maintained itself as a reliable intermediary between German and Thai businesses, thus contributing to the dynamism of the economic development in both countries. In the course of 2015, GTCC put together almost 108 events and activities that fostered the further development and interaction of the German-Thai business community within Thailand and abroad. Thanks to the high level of dedication of the GTCC team, recognition of the Chamber in the business community was heightened, enabling GTCC to constantly enjoy opportunities to collaborate closely with various partners and counterparts, who added variety to the nature of GTCC services and activities.

1.2. Membership With nearly 600 active members, GTCC ranks as the biggest bilateral European chamber of commerce in Thailand. In 2015 alone, the GTCC welcomed an additional 87 new members. This achievement resulted from professional services, insightful seminars, tailored events and activities organised during the year. GTCC organised a GTCC New Member and New Representative Orientation Programme and GTCC Cluster Meetings on a regular basis. Oriented towards new members and for the first time new representatives, the orientation programme provides a comprehensive overview of GTCC services and membership benefits as well as an opportunity for the par ticipants to make impor tant connections. The cluster meetings serve members in each selected industry with a professional closed-group exchange of experience and discussion.

1.3. Consultancy Services The Consultancy Services Department supports the entry of clients to the Thai, German and Association of Southeast Asian Nations (ASEAN) markets through its various services that are flexible and tailor-made to suit specific needs. Those services include market studies, market information, business research, business match-making, technical workshops and technology conferences, translation and the organisation of business delegations.

programmes for example, the initiatives of “Energy Efficiency – Made in Germany” and “renewables – Made in Germany” that are suppor ted by BMWi. The Consultancy Services Department plays a vital role in supporting German companies from various industries in gaining first-hand experience of the Thai market, thus paving the way for potential future business activities in Thailand as well as in the ASEAN Economic Community (AEC).

1.4. Trade Fairs in Germany GTCC is the official representative of leading German trade fair organisers with excellent reputations world-wide, including Messe Berlin GmbH, Deutsche Messe AG, Messe München GmbH, NürnbergMesse GmbH and Spielwarenmesse eG. In order to ensure smooth and successful participation in German trade fairs, GTCC offers comprehensive services and provides a one-stop service for Thai companies. Furthermore, GTCC has maintained itself as a reliable intermediary between German and Thai businesses, thus contributing to the dynamism of economic development in both countries. Our key service portfolio includes: trade fair delegation trips; exhibitor counselling; a visitor advisory service; Thai Pavilion project; and trade fairs information.

1.5. German-Thai Dual Excellence Education German-Thai Dual Excellence Education (GTDEE) is the co-ordination department of GTCC for higher vocational education based on German quality standards in the “Students Apprenticeship Programme”. The GTDEE Programme is a two-year vocational programme during which the students spend less than 50 per cent of the time at a vocational college and at least 50 per cent in a company. The GTDEE department acts as the centre, providing GTCC member companies and colleges with all types of required support throughout the programme. GTDEE is part of the VETnet project (Vocational Education and Training Network) funded by the German Federal Ministry of Education and Research (BMBF) and supported by the Association of German Chambers of Industry and Commerce (DIHK). Similar vocational training projects are being implemented by the German Chambers of Commerce in Brazil, China, Greece, Italy, Latvia, Portugal, the Russian Federation, Slovakia and Spain. GTDEE is further supported by the Ministry of Education of Thailand.

In order to support the export activities of German SMEs, the German Federal Ministry of Economic Affairs and Energy (BMWi) as well as German Federal States offer various programmes. GTCC is actively involved in a range of

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HIGHLIGHTS OF 2015

GTCC recorded yet another notable year in 2015 with many events and activities, some of which resulted from engaging in partnerships with counterparts and leading international organisations. A selection of the highlight events are listed below.

2.1. Membership activities In 2015, GTCC identified valuable topics for discussion, and hosted various breakfast talks and luncheons with leading par tners that catered to the interests of its members. 2.1.1. Breakfast Talks and Luncheons Breakfast Talk with Dr. Fuchs On 28 August GTCC welcomed Dr. Michael Fuchs, member of the German Parliament and Vice-Chairman of the CDU/ CSU Parliamentary Group, at the Shangri-La Hotel in Bangkok as speaker at an exclusive Breakfast Talk. The topic, “Germany’s current role in the world economy”, was discussed in an intimate circle of exclusive guests. One of the issues outlined by Dr. Fuchs was Germany’s position in the Euro crisis and the necessity for reforms in Greece. He also paid attention to the current refugee problem in Europe and emphasised the fact that well-integrated migrants might be a solution for the German demographic problem of a constantly declining reproduction rate. Furthermore, Dr. Fuchs expressed his concern about the short time frame in which the German government intended to shift to solely renewable sources of energy, especially in the light of the Ukrainian crisis and Europe’s dependence on Russian gas supplies.

Exclusive Breakfast Talk with ThyssenKrupp AG GTCC welcomed Dr. Heinrich Hiesinger, Chairman of the Executive Board (CEO), ThyssenKrupp AG, and the responsible board member for Asia-Pacific, as its guest speaker at a GTCC exclusive Breakfast Talk on 13 March at the Sukhothai Bangkok Hotel. In his keynote address, titled “From German steel giant to global diversified industrial – An exciting journey”, Dr. Hiesinger gave the audience an overview on the challenges faced under his leadership and how he led the company through them, positioning it “back in black” and recording a profit again for the first time after three years of economic slowdown by implementing various strategies. One significant stratagem – the Strategic Way Forward, which was based on the four pillars of “change management“, “people in success“, “performance orientation“, and “customers and markets” – played an important part in reviving business and resulted in strengthening the company’s financial stability and giving it a strategic boost. In his elaboration on the strategy, he highlighted the importance of the workforce in driving the company forward to success.

GTCC Annual Report 2015

HIGHLIGHTS OF 2015

GTCC Joint Chambers Luncheon on Economic Outlook 2016 On 3 June 2015, GTCC hosted a Joint Chambers Luncheon with a presentation of the “Economic Outlook for 2016”. The event featured a high-ranking keynote speaker from Deutsche Bank AG Thailand and panelists from leading German companies with a presence in Thailand, who shared their perspectives on Thailand’s economic trends towards 2016. The luncheon attracted close to 150 guests, mainly from the German-Thai business community. The event highlighted insights from some of the key economic sectors, including finance, automotive, chemical, agriculture and locomotive.

Foreign businesses meet Prime Minister Prayuth Chan-o-cha On 25 November 2015, Mr. Phongsakdi Chakshuvej, GTCC President, and CEOs from leading German companies attended the Prime Minister’s Luncheon on “Our Economy: Building for the Future” at the Convention Centre of the Centara Grand at Central World. The luncheon was attended by more than 800 Thai and foreign business leaders, Cabinet ministers, high-ranking government officials, ambassadors and trade representatives. During the event, Prime Minister Prayut Chan-o-cha called on foreign investors to continue and enhance business activities. The government has assured foreign investors that Thailand’s policies will be designed to support long-term investment after it steps down. In addition, new measures are being introduced that are aimed at facilitating foreign direct investment, including the cluster scheme, special economic zones and huge infrastructure mega-projects. The Prime Minister also talked about the economic progress that Thailand had made during past decades as well as the country’s current efforts to lay the foundation for national reform and economic stability.

2.1.2. Annual events GTCC Annual Gala Night 2015 Following several months of planning and preparation, GTCC proudly unveiled its Gala Night 2015 – “DER SHOWPALAST”, with a roaring twenties theme, on 29 May at the Shangri-La Hotel, Bangkok. The hotel’s ballroom was transformed into a vintage luxurious gourmet theatre where as many as 400 German and Thai executives and their guests, were welcomed. On this occasion, GTCC also had the pleasure of enjoying the presence of H.E. Mr. Rolf Schulze, German Ambassador to Thailand, and his spouse, who took the opportunity to bid farewell to the German-Thai business community.

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HIGHLIGHTS OF 2015

Following tradition, certificates were presented at this third Gala Night to companies that had reached their twenty-fifth anniversary of GTCC membership. In addition, a charity raffle raised 100,000 baht for the Dr. Robert Dyckerhoff Foundation, which supports the education and lives of hilltribe children from the north-western region of Thailand.

GTCC Annual Oktoberfest Night 2015 GTCC enjoyed another great success in bringing the German Oktoberfest Night to Bangkok for the German-Thai business community. Taking place on 30 October 2015, the festive event welcomed more than 950 guests at the Millennium Hilton Bangkok.

GTCC Christmas Party GTCC hosted its annual Christmas Party 2015 on 15 December at the Sukhothai Hotel in Sathorn district. The GTCC Christmas Party serves as the annual platform for allowing the Chamber to express its appreciation for the support of members throughout the year. In 2015, the event welcomed more than 200 guests, including families of its members.

GTCC Annual Report 2015

HIGHLIGHTS OF 2015

2.2. Consultancy services The Consultancy Services Department can look back on an eventful and successful 2015, having organised a wide range of events, business trips and technology conferences, as detailed below. 2.2.1. Business delegation to the Lao PDR 2015 (Vientiane) The German-Thai Chamber of Commerce, in co-operation with the European Chamber of Commerce and Industry in the Lao People’s Democratic Republic (ECCIL), organised an exclusive business delegation visit for GTCC member companies to the Lao PDR on 21-23 January 2015. The main purpose of the delegation was to get an up-to-date overview and explore business opportunities in the Lao PDR. Duringthe visit, the delegation visited various companies in the garment, automotive, solar energy, and tobacco sectors as well as the Ministry of Energy and Mines.

2.2.2. Combined Thai delegation business and study trip to Germany on the topic of “Biogas” (Berlin, Brandenburg and Dresden) Within the framework of the export initiative “renewables – Made in Germany”, GTCC organised a business and study trip to Germany on the topic of bio-energy during 27-29 April 2015. The event was opened by Mr. Jan Immel, GTCC Deputy Executive Director, and co-organizer eclareon GmbH, who welcomed the Thai delegation and provided an informative insight into the export initiative “renewables – Made in Germany”, which is supported by the Federal Ministry for Economic Affairs and Energy (BMWi). The German Biogas Association then provided an overview of the German biogas market followed by a presentation from Dr. Jan Adolph, managing director of DABEC Consulting, on the role of biogas from a technical perspective.

After this initial briefing on biogas in Germany, the Thai company representatives were introduced, followed by a networking session with the German participants. Interesting presentations and fruitful discussions made this event a true success story.

2.2.3. iTAP and GTCC Technical Study Trip on “Wood materials” to Germany and the Netherlands Within the framework of the iTAP and GTCC Technical Study Trip to Interzum/PUM/Ligna in Germany and the Netherlands from 4 to 14 May 2015, a site visit to Westerwälder GmbH, one of Germany’s pioneers in the field of wood pellet production and distribution, on 5 May turned out to be an insightful start to the other planned highlights of this trip. Following the site visit, two of the world’s most important trade fairs in this field, Interzum in Cologne and Ligna in Hannover were visited. While Interzum exhibits the newest innovations of furniture production and interiors, Ligna provides a comprehensive overview of wood as a renewable material. Furthermore, the trip offered exclusive opportunities to get in touch with senior experts, both from the Netherlands, through the support of PUM (Programma Uitzending Managers), and from Germany (Fraunhofer Institute for Wood Research).

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HIGHLIGHTS OF 2015

2.2.4. Business and study trip on “Energy efficiency and renewable energy in buildings” to Stuttgart and Berlin An exclusive business and study trip to Germany was organised by GTCC from 17 to 22 May 2015, on the topic of “Energy efficiency and renewable energy in buildings”. The business trip was part of the “Energy Efficiency – Made in Germany” and “renewables – Made in Germany” export initiative supported by the German Federal Ministry for Economic Affairs and Energy (BMWi). It is being implemented by bw-i/OAV and GTCC. The business trip provided an excellent opportunity to gain first-hand knowledge about energy efficiency and renewable energy in buildings in Germany as well as to learn about leading technologies, and gain valuable insights on the latest innovations. It was aimed at promoting business partnerships and sector-specific networking as well as strengthening the co-operation between Thailand and Germany.

2.3. Trade Fairs in Germany 2.3.1. Messe Berlin GmbH: International Green Week Berlin Taking place for the eightieth time, from 16 to 25 January 2015, the International Green Week Berlin (IGW) confirmed its value as a leading trade fair and a platform for dialogue on all aspects of agribusiness. With 1,658 exhibitors from 68 countries and more than 415,000 visitors crowded the exhibition grounds for the event, which is the world’s largest exhibition for agriculture, food and horticulture. This was the largest number of participants for 44 years. Another milestone for this long-established event was that, for the first time, royalty took part in a tour of IGW, in the person of H.R.H. Princess Maha Chakri Sirindhorn, who presided over the opening ceremony of the Thai Pavilion at the fair and introduced the German hosts to the range of Thai products on display during the opening tour of IGW. The Royal Thai Embassy Berlin invited almost 30 Thai representatives from both the public and private sectors to showcase their products and provide information on the safety and high standard of Thai food.

GTCC Annual Report 2015

HIGHLIGHTS OF 2015

2.3.2. NürnbergMesse GmbH: BIOFACH and VIVANESS 2015: A total of 44,624 trade visitors from 136 countries participated in the get-together by the organic products industry in Nuremberg. With an increase of 5 per cent in visitor numbers, BIOFACH, the world’s leading trade fair for organic food, and VIVANESS, the international trade fair for natural personal care, once again confirmed that Nuremberg is the meeting place for the organic world. The event attracted 2,344 exhibitors (3.6 per cent more than in 2014), 203 of whom appeared at VIVANESS, to present products and services to buyers from the food and cosmetics industries on a total area of 44,623 m2. Thanks to Department of International Trade Promotion (DITP) and the Thai Organic Trade Association (TOTA), the Thailand Pavilion was one of the most attractive national pavilions at BIOFACH. With a wide range of activities and outstanding products on show, it ensured a bright future for the organic food industry in the worldwide market.

2.3.3. Deutsche Messe AG: HANNOVER MESSE The world’s most important industrial show is staged annually in Hannover, Germany. HANNOVER MESSE 2015, which was held from 13 to 17 April 2015, gave tangible shape to the vision of the “intelligent factory”. In the factory of the future, information will be seamlessly exchanged between machines and products, ensuring optimal results and peak efficiency. More than 220,000 trade visitors – 70,000 of whom came from outside Germany – used HANNOVER MESSE 2015 to catch up on the latest technologies and make key investment decisions. Some 6,500 companies from 70 countries showcased technologies for tomorrow’s production plants and energy systems. Thailand’s Board of Investment (BOI) annually supports the Thailand Pavilion at HANNOVER MESSE. The next HANNOVER MESSE will be staged from 25 to 29 April 2016

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HIGHLIGHTS OF 2015

2.3.4. Messe München GmbH: iba 2015

By the end of the twenty-third iba, held from 12 to 17 September 2015, more than 77,500 trade visitors had been recorded – a 10 per cent increase compared with 2012. The 1,309 exhibitors at the event enjoyed considerable success. In a visitors’ survey more than half stated that they had completed sales transactions at the trade fair, with a total volume of orders placed in the six days of the fair reached euro 1.3 billion. The high number of contracts concluded was one of the reasons for the positive verdict on the fair by the exhibitors – 87.4 per cent of the firms judged iba as very successful.

The next iba will take place from 15 to 20 September 2018 in Munich.

2.3.5. Spielwarenmesse eG: Spielwarenmesse 2015 Spielwarenmesse 2015, where international toy markets come together, was organised from 28 January to 2 February 2015 in Nuremberg, Germany. On the 170,000 m2 display area a total of 2,857 exhibitors and 70,084 visitors from all over the world made this fair a big success for the toy business. The Thailand Pavilion hosted 11 co-exhibitors and 14 notable Thai toy companies as individual exhibitors.

2.4. German-Thai Dual Excellence Education 2.4.1. Signing of key Memorandum of Understanding Joint Declaration of Intent signing ceremony In January 2015, a delegation from Germany, led by Mr. Volker Rieke, Deputy Head and Acting Director-General of the Department of European and International Co-operation in Education and Research of the Federal Ministry of Education and Research (BMBF) visited Thailand to gain an impression of the activities within the GTDEE project under the German-Thai Chamber of Commerce. In addition, a Joint Declaration of Intent was signed between the Federal Republic of Germany and the Kingdom of Thailand, in which a closer co-operation in the field of dual vocational education and training was agreed upon. Knowledge transfer, systematic exchange at the governmental and institutional level and the further development of the GTDEE programme was part of the common agreement. MoU signing ceremony with the private sector Several Memorandums of Understanding (MoU) signing ceremonies were held with private sector businesses such as BOSCH Automotive Thailand, Ducati Motor Thailand, Srithai Engineering Products and ThyssenKrupp Elevator Thailand. Such collaboration fosters the joint forces in implementing a dual concept among the individual partners in DVET. Students get hands-on experience as well as acquire necessary skills for employment and gain access to the latest types of technology and equipment. On the other side, the participating companies have a better chance of getting skilled labour that matches their requirements.

GTCC Annual Report 2015

HIGHLIGHTS OF 2015

2.4. German-Thai Dual Excellence Education MoU signing ceremony with vocational colleges and training providers Co-operation between GTDEE and institutions in the public sector is aimed at establishing full human resources development through training design, training methodology and process, technical projects and related activities. GTDEE therefore signed an MoU with the Thai-German Institute (TGI) and Don Bosco Technical College Thailand with the goal, to work closely together in developing guidelines for the technical skills testing under the GTDEE apprenticeship programme, in order to ensure that students achieve certification.

2.4.2. Apprenticeship Mentor Workshops Train-the-Trainer GTDEE organised a six-day Train-the-Trainer course for companies participating in the programme. The course was held from 22 to 27 June 2015 at the Renaissance Hotel, Bangkok. The AHK certificate course develops trainers in transferring knowledge to their apprentices in an international context. Nine representative trainers from GTDEE partner companies participated in the training, which consists of seven modules covering approximately 70 hours. At the end of the course, participating trainers are expected to be able to: transfer knowledge; enhance positive and co-operative working relationships; provide personal and professional guidance to apprentices; monitor quality and evaluation results; provide useful feedback; and develop training plans and teaching materials.

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EXECUTIVE DIRECTOR’S REPORT

Jörg Buck worked as Executive Director of the GTCC from April 2012 to July 2015. His contribution to the chamber strengthened the position of the GTCC as one of the biggest and leading European chambers of commerce in Thailand. He left the GTCC to take over the position of Executive Director of AHK Italy. The chamber officially welcomed his successor, Dr. Roland Wein, who took office in August 2015. Dr. Wein is committed to continuing the chamber’s success and further developing its business network in Thailand and ASEAN.

3.1. General tasks The general tasks that are the responsibility of the Executive Director’s office include: General management of the Chamber; Maintaining close co-ordination with the GTCC Board of Directors; Representing GTCC at functions and conferences, delivering speeches and making presentations; Engagement with DIHK and AHK Committees; Arranging and co-ordinating GTCC cluster meetings, membership affairs, media, trade delegations and visiting German companies, trade fair representation (together with the relevant managers); Finance/personnel; Liaising with government authorities in Germany and Thailand; Liaising with Business Associations/Chambers of Industry and Commerce in Germany and Thailand.

3.2. Board meetings Working closely with the GTCC President, in 2015 the Executive Director organised monthly board meetings to discuss the initiatives and directions of the Chamber. The Board met on the following dates:

No. Date

20 January

21 July

24 February

18 August

17 March

23 September

21 April

10.

20 October

19 May

11.

17 November

16 June

12.

15 December

3.3. The German-ASEAN Chamber Network The German Chambers of Commerce in the seven ASEAN countries Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam established the German-ASEAN Chamber Network (GACN) in 2012 to provide a platform for suppor ting German businesses in identifying the potential of the ASEAN market and increasing market shares in the region. The Executive Director par ticipated in a number of events in Germany: • Consultancy Day ASEAN, IHK Wuerzburg, 4 March 2015 • Consultancy Day ASEAN, IHK Duesseldorf, 5 March 2015 • ASEAN Conference, IHK Munich, 11 March 2015 • Asian-Pacific Forum Bayern, IHK Nuremberg, 23 July 2015 The Executive Director presented the ASEAN market and its growth potential to German companies interested in expanding to ASEAN. The presentation was followed by information on key industries in the region, provided by the Executive Directors of the German-ASEAN Chamber Network. The GTCC also par ticipated in the following events in Germany: • GlobalConnect Trade Fair, Stuttgar t, 17 November 2015 • Expor t Day Bavarian, IHK Munich, 19 November 2015

GTCC Annual Report 2015

EXECUTIVE DIRECTOR’S REPORT

3.4. Steering Committee GTCC Cluster Meetings 2015 In 2015, GTCC introduced its first cluster meeting as a platform for value-added experience exchange. The objective of these meetings is to encourage member companies to voice ideas, discuss current challenges and future trends regarding the topics in question. In 2015, there were five cluster meetings as follows: GTDEE Steering Committee The Executive Director headed two GTDEE steering committees in 2015 as follows: • 19 June 2015 The GTDEE Team reported to the Steering Committee on the project’s progress in terms of partner companies, partner colleges, numbers of students, professions available and past activities. The meeting was held during the transition period of the management as well as GTDEE project milestones to develop the new Vocational Educational Committee (VEC). Therefore, the structure of committees was discussed to allow smooth authorisation and communication with the VEC. • 2 December 2015 On 2 December 2015, GTDEE reported to the Steering Committee regarding the setting up of the VEC as well as the first VEC meeting, which was held one week prior to the Steering Committee meeting. GTDEE also reported on the School Development Project (DVQD) that has been implemented in two pilot colleges and on the findings regarding how to improve the colleges later. In addition, the GTDEE team reported on the work plan for 2016 including preparation for the work with Mitr Phol and its partner colleges and the final examination in Automotive Mechatronics. GTDEE Related Events The Executive Director represented GTDEE on various occasions with partners and external parties, for example, the Singha Apprenticeship Programme scholarship awarding ceremony at Boonrawd Brewery on 20 October 2015, and an MoU signing ceremony between GTCC and Don Bosco Technical College on 26 November 2015. In addition, on a number of occasions the Executive Director took part in conferences, some of which are highlighted below. • VETnet Workshop, Berlin, 9 December 2015 • Annual Conference on Educational Development for German Chambers of Commerce, Berlin, 11 December 2015

3.5. Co-operation, project activities and meetings In 2015, the Executive Director participated in more than 200 meetings with member companies and counterparts of various business communities to discuss joint initiatives and to exchange views. Importance was given to the subjects of trade and investment pertaining to the German business community.

3.6. Staff activities GTCC Strategic Planning 2015 A GTCC Strategic Planning 2015 workshop was organised on 9 January 2015, during which the Executive Director and Deputy Executive Director conducted brainstorming sessions with all staff members in order to lay out plans and goals for the respective departments in line with the corporate vision for 2015. GTCC Staff Christmas Party 2015 The Chamber hosted a staff party on 4 December 2015 at Ramada Menam Riverside in Bangkok. The event was organised to show special thanks to the GTCC staff for their productive and fruitful contributions to the work of the Chamber. In addition, some activities were also arranged to strengthen staff relations, and everyone went home with gifts from colleagues.

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MEMBERSHIP AND EVENTS

4.1. Membership GTCC actively ensured steady membership growth and bolster member retention efforts through carefully planned communications and valued-added activities. GTCC New Member and New Representative Orientation Programme and GTCC Cluster Meetings have become main and regular activities organised by the Chamber to establish and strengthen a firm rappor t with the business community. In 2015, GTCC held four Orientation Programmes (24 February, 15 May, 23 September and 15 December) with 68 new members and new representatives. In addition, the Member Broadcast and M2M Benefit on the GTCC website created considerable interest among members as a communication channel for enhancing their image and brand exposure in the German-Thai business community and beyond. The business networking events and specialised business seminars remained the two indispensable channels for attracting new members as well as fulfilling the requirements of existing members. The Chamber reached out to attract new members through various channels, including: business and networking events;

GTCC Annual Report 2015

consultancy services; trade fair clients; courtesy visits to potential member companies; and direct marketing. By the end of fiscal year 2015, GTCC had welcomed 87 new members, bringing GTCC membership to 580 and representing a 9 per cent increase over 2014. The chart below illustrates the membership trend and development in the number of members from 2010 up to 2015.

MEMBERSHIP AND EVENTS

4.2. Events During 2015, GTCC successfully organised 108 events and functions that can be summarised as follows: Six ASEAN related meetings (see 3.3) Four Members Orientation Programmes (see 4.1) Five Cluster Meetings (see 4.2.1); Three Breakfast Talks (see 4.2.2); Five business luncheons (see 4.2.2); Eight seminars, workshops and conferences (see 4.2.3); Twenty business networking events (see 4.2.4); Four site visits (see 4.2.5); Four annual events (see 4.2.6); Eleven consultancy conferences, workshops, and business delegations (see 5.1); One trade fair delegation (see 6.2); Six GTDEE MoU signings and thirty five related activities and events (see 7.1). 4.2.1. Cluster Meetings In 2015, the Chamber introduced five Cluster Meetings with business experts. The meetings provided a platform for sectororientated participants to share information about the latest developments in their particular industries, and to discuss ways to address challenges and move the relevant industry forward. Each of cluster meeting drew an average of 20 executives and experts from GTCC member companies.

Meeting Topic

Meeting Date

Objective

Human Resources Development 23 April

To provide an information exchange platform for representatives of member companies to discuss their experiences in the area of human resources development.

Eastern Seaboard Industry 5 June

To provide an information exchange platform for representatives of member companies to discuss their experiences and thoughts in the area of Eastern Seaboard industries.

Pharmaceutical and Healthcare/Chemical 19 June

To provide an information exchange platform for representatives of member companies to discuss their experiences in the pharmaceutical and healthcare/chemical industries in Thailand and the region.

To provide an information exchange platform for and representatives of member companies to discuss their experiences in the software industry and digital economy. GTCC also had an opportunity to welcome a high-ranking official from BOI.

Thailand Software Industry Digital 29 September Economy

Automotive â&#x20AC;&#x201C; The way forward for Thailand: 2 December Electric Vehicles (EVs)

To provide an information exchange platform for representatives of member companies to discuss their experiences with German delegates in the area of electric vehicles.

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MEMBERSHIP AND EVENTS

4.2.2. Breakfast Talks and business luncheons Breakfast Talks During 2015, GTCC organised and co-hosted Breakfast Talks with its partners on the various topics listed below.

Date

Speakers/panelists

26 February

Mr. Andrew Durieux Chairman of AEC Committee, Joint Foreign Chambers of Commerce in Thailand

13 March

Dr. Heinrich Hiesinger Chairman of the Executive Board (CEO), ThyssenKrupp AG

28 August

Dr. Michael Fuchs MP and Vice-Chairman of the CDU/CSU Parliamentary Group

Topic

ASEAN Economic Community

From German Steel Giant to Global Diversified Industrial â&#x20AC;&#x201C; An Exciting Journey

Germanyâ&#x20AC;&#x2122;s Current Role in the World Economy

Business luncheons Business luncheons serve as an efficient and effective business networking platform for members and counterparts to meet and discuss matters of mutual interest over a business lunch. In 2015, GTCC luncheons featured a number of keynote and guest speakers, as listed below.

GTCC Annual Report 2015

MEMBERSHIP AND EVENTS

Date

Speakers/panelists

14 January

Pimpaka Nichgaroon Head of Research, Thanachart Securities

Simon Landy Executive Chairman, Colliers International

Ian Fenwick Advisor, Sasin Graduate Institute of Business Administration

Paul Gambles Co-founder, MBMG Group

Angus Mitchell Partner / Managing Director, DFDL Thailand

Chris Bruton Executive Director, DataConsult Ltd. (Moderator)

23 January - 6 February

Duangjai Asawachintachit Deputy Secretary-General Board of Investment of Thailand (BOI)

3 June

Frank Krings Chief Country Officer, Thailand, and General Manager of Deutsche Bank.

Boonchai Opas-iam-likit Group Managing Director Thailand, Viet Nam, Cambodia, Lao People’s Democratic Republic, Myanmar BASF (Thai) Ltd.

Dr. Tim Petzinna President, Henkel (Thailand) Ltd.

Keerin Chutumstid Cluster Head, Thailand and Viet Nam, Linde Thailand

Michael Grewe President and Chief Executive Officer, Mercedes-Benz (Thailand) Ltd.

Liher Urbizu Managing Director, SAP Indochina

Markus Lorenzini President and Chief Executive Officer Siemens Ltd. Thailand

25 November Thailand Prime Minister Prayuth Chan-o-cha

Topic

Crystal Ball Business Luncheon

Austrian-German Joint Business Communities Luncheon New Investment Policy

GTCC Joint Chambers Luncheon on the economic outlook for 2016.

Prime Minister’s luncheon address on “Our Economy: Building for the Future”

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MEMBERSHIP AND EVENTS

4.2.3. Seminars, workshops and conferences During 2015, GTCC collaborated with various partners in hosting and supporting the seminars, workshops and conferences listed below.

Date Event

22-23 January

Understanding Myanmar: Intercultural Training Course and Business Meetings

11 March 3 July

Meeting the Reformers: Thailand Going Forward

23 July

ASEAN’s Mid-Year Economic Review 2015: AEC – Illusion or Reality

2 September

Special Dinner Talk on “Contributions of PTB to Germany’s Prosperity and Social Well-being”

8-9 September

14th Asian Forum on Corporate Social Responsibility (AFCSR)

29 September

Working Together Forum

Technical Seminar on Vacuum Forming Technology

30 September

GTCC Annual Report 2015

Board of Trade of Thailand’s Strategy II

MEMBERSHIP AND EVENTS

4.2.4. Business Networking Events GTCC offers various networking platforms for its members and the German-Thai business community overall. Each platform has its own characteristics, resulting in a variety of experiences for the participants. In 2015, 20 networking events were organised. Ice Breaker Networking The Ice Breaker Networking feature special activities organised in co-operation with partnering Chambers of Commerce to encourage interaction across nations. Value-added activities are often introduced to give participants a unique networking experience. The event takes place both in Bangkok and up-country. In 2015, GTCC organised the three Ice Breaker Networking listed below.

Date 24 February

Event Ice Breaker Networking: GTCC-FTCC-TICC Life Style Night

Swissotel Nai Lert Park, Bangkok

Ice Breaker Networking and Farewell for Jรถrg Buck

Westin Grande Sukhumvit, Bangkok

Ice Breaker Networking: GTCC Openhouse

Mode Sathorn

16 July 23 September

Venue

Eastern Seaboard Networking The Eastern Seaboard Networking events held during 2015 are listed below.

www.thailand.ahk.de

MEMBERSHIP AND EVENTS

Date

Event

Venue

16 Jan

Eastern Seaboard Networking Event hosted by SATCC

Amari Hotel, Pattaya

20 Feb

Eastern Seaboard Networking Event hosted by AmCham

Holiday Inn, Pattaya

20 March

Eastern Seaboard Networking Event hosted by AustCham

Centara Grand Phratamnak, Pattaya

24 April

Eastern Seaboard Networking Event hosted by BCCT

Centara Grand Mirage, Pattaya

15 May

Eastern Seaboard Networking Event hosted by AmCham

Hilton Hotel, Pattaya

19 June

Eastern Seaboard Networking Event hosted by AustCham

Pattaya Marriott Resort and Spa

17 July

Eastern Seaboard Networking Event hosted by BCCT

Hard Rock Hotel, Pattaya

22 August

Eastern Seaboard Networking Event hosted by GTCC

Centara Grand Mirage, Pattaya

Eastern Seaboard Sundowners Networking Event hosted by AustCham

Courtyard Marriott, Pattaya

16 October

Eastern Seaboard Networking Event hosted by GTCC

Centara Grand Mirage, Pattaya

20 November

Eastern Seaboard Networking Event hosted by BCCT

Cape Dara Resort, Pattaya

18 December

Eastern Seaboard Networking Event hosted by Belu-Thai

Amari Hotel, Pattaya

25 September

Stammtisch Bangkok get-together The Stammtisch serves as GTCCâ&#x20AC;&#x2122;s casual get-together platform for German-speaking members and friends. Discussions revolve around economics, politics and social aspects. This event format is organised ever y other month in Bangkok. During 2015, GTCC organised five Stammtisch Bangkok get-togethers (see list below). The last one of the 2015 series, the Tri-nation Night, also welcomed participants from two other Germanspeaking nations, Austria and Switzerland.

GTCC Annual Report 2015

Date

Venue

19 February

Bei Otto

23 April

Deutsches Eck

18 June

Bei Otto

20 August

Bei Otto

19 November (Tri-Nations)

Deutsches Eck

MEMBERSHIP AND EVENTS

4.2.5. Site visits GTCC site visits are organised in co-operation with Chamber members. The visits allow fellow members and friends of the Chamber to experience an informative tour around a company’s premises and to learn about the operational routine. Site visits are generally free-of-charge for members. In 2015, the Chamber organised the four site visits listed below.

Date

Company

31 March

Singha Beverage and Bangkok Glass Industry

29 April

Tüv Süd and Thailand Sciences Park

21 August 16 October

CP ALL Distribution Center Ducati Motor (Thailand) Co., Ltd.

4.2.6. Annual events Ordinary General Meeting The GTCC held its Ordinary General Meeting 2015 on 19 March at the Hilton Sukhumvit Bangkok Hotel, and had the pleasure of congratulating Mr. Phongsakdi Chakshuvej, Executive Vice-President of B. Grimm and Co., Ltd., as the new GTCC President, and Dr. Florian Kirschner, Country Head and Managing Director of Evonik (Thailand) Ltd., as the new GTCC Vice-President. During the meeting, GTCC also bid farewell to four outgoing directors: Phit Simahawong, Schaeffler (Thailand) Co., Ltd.; Anthony Chay, Siemens Ltd.; Karl-Heinz Heckhausen, K.H.H. Consulting Co., Ltd.; and Mark Sonntag, Brandworx Asia Co., Ltd.

www.thailand.ahk.de

MEMBERSHIP AND EVENTS

GTCC Annual Gala Night – DER SHOWPALAST On May 30, GTCC hosted its Gala Night on the theme “DER SHOWPALAST” at the Shangri-La Hotel, Bangkok, during which more than 400 guests were welcomed from the German-Thai business community. This splendid night provided a unique opportunity for corporate executives to meet and socialise with business counterparts in a relaxed and convivial atmosphere. During the evening, GTCC also made special acknowledgement of companies that had reached their twenty-fifth anniversary of GTCC membership, including: Commerzbank AG, Representative Office Bangkok, Ferrostaal (Thailand) Co., Ltd., German-Thai Boiler Engineering Cooperation Ltd. (GETABEC), Holiday Inn Bangkok Silom, Panalpina World Transport (Thailand) Ltd., Reed Tradex Company Limited, Rodenstock (Thailand) Co., Ltd., TÜV NORD (Thailand) Limited, Siemens Ltd., and Staedler (Thailand) Ltd.

GTCC Oktoberfest Night GTCC Oktoberfest Night remains the biggest social event to be hosted by GTCC. During the 2015 event on 30 October, the Chamber welcomed more than 950 guests from the German-Thai business community at the Grand Ballroom of the Millennium Hilton Bangkok. The event was also the biggest Oktoberfest celebration to be held anywhere in Thailand in 2015.

GTCC Annual Christmas Party

GTCC Annual Report 2015

Following the Chamber’s long-standing tradition, the GTCC Christmas Party 2015 was organised on 16 December at the Garden Villa of the Sukhothai Bangkok Hotel, during which more than 200 guests were welcomed. This event serves as a venue for GTCC to express its appreciation for the support of its members throughout the year. Guests included members, their families and friends of the GermanThai business community.

MEMBERSHIP AND EVENTS

4.3. Communications and publications 4.3.1. Update magazine All GTCC members are entitled to receive a copy of Update on a complimentary basis. Each issue of Update, which is published every three months, contains several main sections: a special focus; Chamber activities; GTDEE Insight; Business Briefs; Members’ Corner ; and Trade Fairs. The focus of the magazine during 2015 included information technology, construction industry and the ASEAN Economic Community. In addition to the members’ network, Update is distributed to embassies, consulates and foreign Chambers of Commerce in Thailand, German Chambers of Commerce and Industry in Germany, Industry Clubs under the Federation of Thai Industries, selected universities in Thailand as well as at all GTCC events. With a circulation of 2,000 copies per issue among all GTCC contacts in Thailand and overseas, the magazine provides a valuable opportunity for interested companies to reach out to potential clients via available advertising options. 4.3.2. Handbook and Directory, 2015 The GTCC Handbook and Directory is published once a year and distributed to all members on a complimentary basis. It provides information on the structure, responsibility and services of the Chamber. In addition, essential information regarding doing business in Thailand is included. Most importantly, the publication offers members’ profiles and contact details in order to facilitate business interaction among the members of the German and Thai business communities. Chamber members also have an opportunity to advertise their products and services next to their company profile or elsewhere in the publication in order to enhance corporate brand and visibility. 4.3.3. GTCC Info. and GTCC Event GTCC Info. and GTCC Event, the electronic newsletters issued by the Chamber in 2015, were sent to members and friends of the Chamber. GTCC Info. provides information on current news relevant to the German and Thai business communities as well as the development of business and investment in ASEAN. GTCC Event, on the other hand, informs readers of upcoming events that the Chamber is organising or in which it is involved. 4.3.4. ‘Wirtschaft in Thailand’ business newsletter In collaboration with the German Embassy in Thailand, Germany Trade and Invest (GTAI) and GIZ prepared regular issues of the Wirtschaft in Thailand newsletter to inform German-speaking members and counterparts about current trade and economic developments in Thailand. 4.3.5. Newsflash In collaboration with GTAI, GTCC circulated a regular e-Newsflash to its German-speaking members. Newsflash provides news about various industries as well as highlights of the Thai economy and the Greater Mekong Subregion. 4.3.6. Social media Apart from the GTCC website, members and friends of the German-Thai business community are able to stay connected and receive daily updates on GTCC services and events through Facebook, LinkedIn and Twitter. Join today on German-Thai Chamber of Commerce. 4.3.8. GTCC advertising service The Chamber offers valuable advertising alternatives in its digital and printed materials. Digital advertisements allow companies the flexibility and benefit of reaching out to specific target groups, while the printed option efficiently presents an advertiser’s products and services to the German and Thai businesses listed in the GTCC contact database. GTCC advertisement channels include:

www.thailand.ahk.de

MEMBERSHIP AND EVENTS

Printed sources: • Update magazine; • GTCC Handbook and Directory; • Display of marketing materials at GTCC events. Digital channel: • GTCC website (flash banner); • GTCC newsletter (E-blast); • Social media (Facebook, LinkedIn and Twitter).

4.4. Interviews During 2015, the GTCC President and executives participated in media interviews on a number of occasions. Some of the key interviews are summarised below. Apart from the key interviews, GTCC appeared in a total of 58 news clippings in 2015.

Date

27 May

Representative

Media source

Scope of interview

Phongsakdi Chakshuvej

Handelsblatt

GTDEE

Healthcare & Life Sciences Review

GTCC’s role in the pharmaceutical industry

FM.88.0 MHz, FM. 95.5 MHz, AM 918 KHz

Dual Vocational Education – Germany

5 June Jörg Buck 11 July Phongsakdi Chakshuvej

15 October

Philipp Dreher

Manager

GTDEE

30 October

Philipp Dreher

Channel 3

GTDEE – Project-Based Learning

GTCC Annual Report 2015

CONSULTANCY SERVICES

5.1. Projects In 2015, the Consultancy Services Department organised a large number of projects, business delegations, events and technical workshops that were aimed at promoting bilateral trade relations between Thailand and Germany as well as trade with the entire ASEAN region. In addition, various activities/projects under the framework of the German-ASEAN Chamber Network (GACN) were supported and conducted, with a reasonable increase in demand being recorded during 2015. The por tfolio in 2015 included (but was not limited to) projects in co-operation with the German Federal Ministry for Economic Affairs and Energy (BMWi), business and Government/Federal State agencies, associations and authorities in both Germany and Thailand as well as events in Thailand (see list below). Selected highlights, 2015 Date

Project/activities

21-23 January 2015 Business Delegation to the Lao PDR 2015 (Vientiane). 11 March 2015

04-14 May 2015 18-22 May 2015

Combined business and study trip of Thai delegation to Germany on the topic of “Biogas” (Berlin, Brandenburg & Dresden).

8-12 June 2015

The German-Thai Chamber of Commerce (GTCC), in co-operation with the European Chamber of Commerce in Cambodia (EuroCham), organised individual consulting appointments. Part of the “Renewables – Made in Germany” export initiative supported by BMWi.

iTAP and GTCC Technical Study Trip on Technical study trip with visits to Interzum/PUM/ “Wood materials” to Germany and the Fraunhofer Institute/Ligna. Netherlands. Business and study trip on “Energy Efficiency and Renewable Energy in Buildings” to Stuttgart and Berlin.

20-21 May 2015 Technical workshop/seminar on “Roll Forming the Future®” in Bangkok. 4 June 2015

The German-Thai Chamber of Commerce (GTCC) in co-operation with the European Chamber of Commerce and Industry in the Lao PDR (ECCIL) organised a Business Delegation visit to Lao PDR.

Technical workshop/seminar on vacuum Seminar focusing on the latest technology solutions forming machines and trimming machines in Thermoforming conducted by Mr. Manfred Geiss, in Bangkok. the Chairman of the Board (GEISS AG).

27 March 2015 Consulting Day “Cambodia” in Bangkok. 27-29 April 2015

Focus

Part of “Energy Efficiency – Made in Germany” and “Renewables – Made in Germany” export initiatives supported by BMWi. GTCC supported German company data M Sheet Metal Solutions GmbH in organising a two-day technical workshop on the topic of roll forming.

“German companies’ presentation day” at Renewable Energy Asia 2015 (Bangkok).

Part of Renewable Energy Asia 2015 at BITEC.

Business delegation and technology conference on “Biogas in Thailand” (Bangkok).

Part of the “Renewables – Made in Germany” export initiative supported by BMWi.

17 – 20 German Pavilion at Thailand September 2015 Innovation and Design Expo 2015 30 November- Bavarian business delegation to Thailand 04 December 2015 and Viet Nam.

GTCC supported Thai Department of International Trade Promotion (DITP), GTCC invited its members to participate as exhibitors in the TIDE at Queen Sirikit National Convention Centre GTCC supported Bayern International and IHKs Bayern in organising a business delegation visit to Thailand.

www.thailand.ahk.de

CONSULTANCY SERVICES

5.2. Consultancy services A selection of the GTCC consultancy services is detailed below. 5.2.1. Address research and market information Throughout 2015, the Consultancy Services Department supported both Thai and German companies in establishing business contacts by offering and delivering its popular address research service. Within the scope of this service, the department selected potential business partners in line with clientsâ&#x20AC;&#x2122; requirements and delivered verified, accountable and up-to-date contact details. 5.2.2. Business matching For greater in-depth and value-added partner search services, the Consultancy Services Department offers German and Thai clients its widely sought-after business matching service. The service includes organising specific target group meetings with potential business partners, government officials and associations that are selected in accordance with clientsâ&#x20AC;&#x2122; requirements. If initial interest is shown in co-operation with a client company, contact will be established and follow-up activities planned. 5.2.3. Technical workshops The Consultancy Services Department organises technical workshops for potential business customers in order to support the positioning of client companies in the target market, invites target group specific participants and organises the relevant venues of the workshops as well as technical equipment. This service acts as an ideal platform for companies looking to expand their current customer base and foster long-term relationships with existing clients.

5.2.4. Translation, interpretation and certification services During 2015, GTCC again received a very large number of translation orders. In total, 79 translation orders for power tool instruction manuals were translated. In addition, translations of 39 documents were prepared for 19 clients. Interpretation services were provided to two companies. Cer tification of BIO cer tificates, BRC food cer tificates as well as cer tificates for hygiene standards, international food standards (IFS), registration, subsidiaries, global standards for food safety and quality management system (ISO) were prepared for 58 companies. In total, 156 certifications were provided.

GTCC Annual Report 2015

CONSULTANCY SERVICES

5.3. Other Staff of the Consultancy Services Department actively supported and undertook the following activities: Meetings with numerous company representatives from various industry sectors for business advisory and consulting purposes regarding Thailand and Germany as business locations and hubs; Supporting activities of the German-ASEAN Chamber Network (GACN); Fostering the relationship with partners in Cambodia and the Lao People’s Democratic Republic; Organising events hosted by the GTCC; Organising workshops, seminars and trade fairs.

5.4. Testimonials “GTCC offered a professional and fruitful experience to us. It was our first time organising a company visit in Germany and the Netherlands for a group of 25 Thai SMEs. With high expectation from the group, we had to carry out a great deal of research and preparation for the trip. Luckily, the GTCC staff were friendly and very helpful. They discussed with us openly, and brought us constructive ideas and confidence. In particular, we admire their positive attitude under stressful situations and capability of solving problems finally. We always recommend GTCC to our partners. Nothing is better than having good friends to do good jobs together, and GTCC is one such friend.” Dr. Sarocha Phumbua, Technology Management Centre, National Science and Technology Development Agency (NSTDA).

“We, the Medical Machinery Branch of Kiefel GmbH in Freilassing, have been seeking an agency in Thailand this year. It came in handy that the AHK have a well-established branch office in Bangkok, from which we requested aid in surveying and interviewing potential partners. Suitable candidates were quickly identified by the AHK-Thailand Project manager. Soon afterwards we were able to commence interviews and conclude an agreement with a candidate. All in all, we sincerely thank the AHK Thailand team, namely Mr. Mehner and Khun Pornpannee, for their competent, comprehensive and quick execution of our needs.” Bruno Jost, Area Sales Manager SE-Asia/Australasia Medical Industry, KIEFEL GmbH.

“At the beginning of the year we employed the German-Thai Chamber of Commerce to assist us with the pre-selection of exhibition visitors. We specified different groups of companies that should be contacted and could be in line for distribution with Hauraton. The selection of possible companies by AHK was very good and we had interesting conversations at our exhibition stand. In the end we chose an exclusive partner out of that pre-selection.” Fabian Reuter, Senior Consultant, Hauraton GmbH & Co. KG.

www.thailand.ahk.de

TRADE FAIRS IN GERMANY

6.1. Trade fair representation GTCC is the official representative of five leading trade fair organisers, i.e., Deutsche Messe AG, Messe Berlin GmbH, Messe München GmbH, NürnbergMesse GmbH and Spielwarenmesse eG. GTCC actively assisted Thai exhibitors and visitors in participating in relevant trade fairs with comprehensive services that included travel and accommodation package offers at competitive rates. Representation at trade fairs in 2015 is listed below.

Date

Trade Fair

Organiser

16-25 January

International Green Week

Messe Berlin GmbH

17-20 January

DOMOTEX

Deutsche Messe AG

19-24 January

BAU

Messe München GmbH

28 January-2 February

Spielwarenmesse

Spielwarenmesse eG

5-8 February

ISPO MUNICH

Messe München GmbH

11-14 February

BIOFACH / VIVANESS

NürnbergMesse GmbH

18-19 February

FeuerTRUTZ

NürnbergMesse GmbH

20-23 February

INHORGENTA MUNICH

Messe München GmbH

24-26 February

embedded world

NürnbergMesse GmbH

26-28 February

ACREX India 2015

NürnbergMesse India

4-8 March

ITB Berlin

Messe Berlin GmbH

4-5 March

Enforce Tac

NürnbergMesse GmbH

6-9 March

IWA OutdoorClassics

NürnbergMesse GmbH

16-20 March

CeBIT

Deutsche Messe AG

24-27 March

WASSER BERLIN INTERNATIONAL

Messe Berlin GmbH

13-17 April

HANNOVER MESSE

Deutsche Messe AG

14-16 April

conhIT

Messe Berlin GmbH

21-23 April

European Coatings SHOW

NürnbergMesse GmbH

transport logistic

Messe München GmbH

11-15 May

LIGNA

Deutsche Messe AG

13-16 May

Stone+tec

NürnbergMesse GmbH

28-30 May

BIOFACH CHINA

NürnbergMesse GmbH

8-13 June

INTERSCHUTZ

Deutsche Messe AG

9-11 June

Stage Set Scenery

Messe Berlin GmbH

16-17 June

tools

Messe Berlin GmbH

22-25 June

LASER World of PHOTONICS

Messe München GmbH

4-9 September

IFA

Messe Berlin GmbH

12-17 September

iba

GHM Gesellschaft für Handwerksmessen mbH

5-8 May

GTCC Annual Report 2015

TRADE FAIRS IN GERMANY

Date

Trade Fair

Organiser

Kids India 2015

Spielwarenmesse eG

FachPAck

NürnbergMesse GmbH

6-8 October

BIOTECHNICA

Deutsche Messe AG

6-8 October

it-sa

NürnbergMesse GmbH

20 - 23 October

ceramitec

Messe München GmbH

10-12 November

BrauBeviale

NürnbergMesse GmbH

10-14 November

AGRITECHNICA

DLG e.V.

18-22 November

Bazaar Berlin

Messe Berlin GmbH

10-13 November

productronica

Messe München GmbH

24-26 September 29 September-1 October

6.2. Trade fair delegation HANNOVER MESSE 2015 The Chamber, in collaboration with World Exhibition Co., Ltd., led 12 delegates from four major companies during a visit HANNOVER MESSE 2015, held from 13-18 April 2015 in Hannover, Germany.

6.3. Participation by Thai companies in fairs in Germany and other countries1 In 2015, 251 Thai exhibitors participated in 12 trade fairs in Germany, compared with 311 exhibitors at 11 trade fairs in 2014, as listed in the following table. Space booked by Thai exhibitors has gradually been increasing every year. In 2015, GTCC successfully sold 3,705 m2, increase by more than 400 m2 compared to 2013. Thai exhibitors at fairs in Germany

Location

Year 2013

Year 2014

Year 2015

Exhibitors Fairs Exhibitors Fairs Exhibitors Fairs

Berlin

191 3 231 3 185 3

Hannover

13 3 11 2 13 3

Munich

4 4 3 3 5 3

Nürnberg

33 2 66 3 48 3

Total

241 12 311 11 251 12

Only with regard to fairs that GTCC represents in Thailand.

www.thailand.ahk.de

TRADE FAIRS AND MORE

Thai visitors to fairs in Germany in 2015 totaled 2,081 at 21 fairs, compared with 1,573 visitors at 22 fairs in 2014, as listed in the following table. Thai visitors to fairs in Germany

Location

Year 2013

Year 2014

Year 2015

Visitors Fairs Visitors Fairs Visitors Fairs

Berlin

434 2 691 3 496 2

Hannover

330 4 272 4 674 6

Munich

1,421

Nürnberg

436

780

103 4 174 7 131 5

Total

2,288 22 1,573 22 2,081 21

Thai exhibitors at fairs OUTSIDE Germany

Location

Year 2013

Year 2014

Year 2015

Exhibitors Fairs Exhibitors Fairs Exhibitors Fairs

Berlin

105

116

Hannover

2 1 1 1 1 1

Munich

2 2 2 2 3 1

Nürnberg

2 2 2 2 1 4

Total

111

121

Thai visitors to fairs OUTSIDE Germany

Location

Year 2013

Year 2014

Year 2015

Visitors fairs Visitors fairs Visitors fairs

Berlin

40 1 38 1 50 1

Hannover

20 1 18 1 30 2

Munich

Nürnberg (SpielwarenMesse Only)

0 1 1 1 3 1

Total

1403

1,459

536

619

The following table lists total exhibition space sold by GTCC during 2013–2015, categorised by city. Total exhibition space sold Space ( m2 )

2013

2014

2015

Berlin

2207

2554

2600

Hannover

175

180

164

Munich

Nürnberg

803

857

849

3,261

3,639

3,705

Total

GTCC Annual Report 2015

GERMAN-THAI DUAL EXCELLENCE EDUCATION

7.1. GTDEE activities and events In 2015, the German-Thai Dual Excellence Education (GTDEE) Programme organised various events and visits with all partner organisations. The activities throughout the year were aimed at establishing the German Dual Vocational Education Standard, both in companies and in colleges. In addition, public relations activities were organised to highlight the project to the public, such as media events. Date

Project/activities

27-28 January

Signing Joint Declaration of Intent between Germany and Thailand by the Ministries of Education

25-27 March

Joint GIZ In-company train the trainer workshop in area of Quality Assurance in Rayong

20-22 April

Welcoming a delegation from German-Philippines Chamber of Commerce

29 April

Trainer workshop on “How to implement e-learning for increasing knowledge and support to vocational education in GTDEE”

29 April

Dual Vocational Education Committee Meeting

30 April

TPQI Forum Meeting: Thailand Trainer Qualification Profession Development

19 May

MoU signing ceremony with Srithai Engineering Products Co., Ltd.

22 May

Plattform Berufliche Bildung Conference at German Embassy in Bangkok

29 May

Final Examination for BMW Services Apprentices Program 2013 at Kanchanapisek Mahanakorn Technical College

2 June

GTDEE Teachers Workshop 2 (how to choose subjects to match within-training plan)

10 June

GTDEE Orientation for new Apprentices of Amata B.Grimm Power 1 & 2

10 June

Final theoretical examination for Amata B.Grimm Power Plants 1&2

12 June

Certification ceremony for BMW Apprentice Programme 2013

22 – 27 June

Train-the-trainer workshop

25 June

MoU signing ceremony with Ducati Motor (Thailand)

28 June

GTDEE Trainers workshop 2 (tax benefit 200%)

16 July

MoU signing ceremony with ThyssenKrupp Elevator (Thailand)

21 July

Joint TPQI Conference on the topic “Development of Vocational Trainer Standards in Thailand: the Case Study of Mechatronics Trainers”

23 July

MoU Signing Ceremony with Thai-German Institute

23 July

Certification Ceremony for B.Grimm Apprenticeship Programme 2013

23 July

GTDEE Introduction with Srithai Engineering at Samut Prakarn Technical College

23 July

GTCC meeting with the Royal Thai Embassy Berlin at the Office of Vocational Education Committee, Ministry of Education

29 July

MoU signing ceremony with Bosch Automotive (Thailand)

24-26 August

Participating in the high-level officials meeting on SEA-TVET: Working Together towards Harmonisation and Internationalisation

25 August

Conference on the German Vocational Education system and introduction of GTDEE Programme at Goethe Institute

27 August

Federations of Thai Industries workshop on “Learning Field Analysis”

www.thailand.ahk.de

GERMAN-THAI DUAL EXCELLENCE EDUCATION

Date

Project/activities

2-4 September

Joining GIZ workshop on “Curriculum Assessment and Progress of Standard Implementation and Promotion”

7-9 October

Joining KMUTNB’s Academic Exhibition whereby HRH Princess Maha Chakri Sirindhorn presided over the event

12-13 October

Work safety and first aid workshops under DVQD1

13 October

ThyssenKrupp Elevator Thailand Apprenticeship Orientation

19 October

Boonrawd Brewery Apprenticeship Orientation

26-30 October

Teach-the-teacher (3D printing workshop)

19-20 November

GTDEE Student Camp at Sattahip, Chonburi

20 November

BMW Scholarship Awarding Ceremony at Kanchanapisek Mahanakorn Technical College

25 November

GTDEE first Vocational Education Committee (VEC) meeting at Thai German Institute

26 November

MoU signing ceremony with Don Bosco Technical College

8-15 December

TVET Lao PDR in Vientiane

17 December

GTDEE Programme Introduction and pre-selecting student batch 2016 for Grohe Siam at Eastern Technological College, Chonburi

The GTDEE Programme is a VETnet project operated under the German Chamber s Worldwide Network (AHK) for co-operative, work-based vocational education and training, covering 11 countries.

Countries participated in VETnet project as of 2015 A quality analysis system (DVQD) developed by GTDEE and BUSEM (Bangkok University School of Entrepreneurship and Management) identify gaps in several areas, i.e., internal management, infrastructure and methods of teaching.

GTCC Annual Report 2015

GERMAN-THAI DUAL EXCELLENCE EDUCATION

7.2. GTDEE service portfolio GTDEE has established a set of services for all participating partners for sustainable implementation of Dual Vocational Education and Training (DVET) in several areas. To ensure dual training on a permanently high level, company, colleges and students interested in the GTDEE programme must go through several assessments to screen the competence status of all partners. Therefore, GTDEE has developed a selection procedure for companies, colleges and students. A company or college that provides “dual training” must fulfill certain requirements regarding the suitability of the training premises. A quality analysis system (DVQD) developed by GTDEE and BUSEM (Bangkok University School of Entrepreneurship and Management) identify gaps in several areas, i.e., internal management, infrastructure and methods of teaching. After the identification of the gaps GTDEE consults on all issues in DVET by advising, i.e., on curricula or training plan development or by conducting different types of technical workshops and seminars. To enhance a collaborative exchange between the co-operating partners GTDEE has developed a set of E-Services to exchange relevant informationbetween teachers and trainers or for using E-Learning software for relevant training issues in technical professions. The objective of the examinations provided by GTDEE is to ensure a comparable nationwide standard in theoretical and practical examinations that will be cer tified by the German-Thai Chamber of Commerce.

7.3. Activities planned for 2016 Since education is a continuous development process, GTDEE will continue to work on refining dual standards in Thailand, with the goal of sustainability in order to push Thailand towards becoming the hub in ASEAN. 1. Organisation of a follow-up congress by involving relevant German and Thai partners. 2. Follow-Up Congress on Dual Vocational Education with delegates from Germany. 3. Train-the-Trainer Workshop. 4. Further development of teachers initial training and advanced training programmes (teach-the-teacher) 5. Further development and establishment of trainer education and training programmes (train-the-trainer) 6. Further development of appropriate auditing standards as well as the introduction of appropriate auditor bodies and auditor training 7. Development and establishment of a quality management system for vocational schools 8. Development of a Guidebook on “Dual Training” 9. Establishment of a cost/benefit analyses for implementing a “dual concept” 10. Development of a model school “Dual Training” 11. Development of the vocational training committee and related working groups 12. Examination for Batch 2016 (Certified by GTCC) 13. Educational exhibitions 14. Adaptation and integration of new occupational profiles on the local education system. 15. Development of vocational preparation programs as well as the establishment of a dual study programme. 16. Consulting on education and training such as curricula and training plan development, tax benefits, examination and assessment, essentials of dual education etc. 17. Consulting on international MEISTER programme.

www.thailand.ahk.de

ORGANISATION OF THE GTCC

8.1. GTCC Team

Dr. Roland Wein

Marius Mehner

Supinda Praymee

Deputy Executive Director

Finance

Administration

Membership, Event & Communications

Sunee Wassananukul

Nutcha Ongwongsakul

Patcharaporn Korbuakesorn

Jaruwan Jarasvisesopon

Konkanok Poolsawadhi

Tanaphan Saiduang

Somkiat Kaewchinda

Head of Department

Finance Manager

Finance Officer

Head of Section Administration Manager

Administration Officer

Messenger

Jinnapat Jantapol Service

Arak Inphon Driver

Aomphan Ratanasittiskul

Executive Director

GTCC Annual Report 2015

Personal Assistant to Executive Director

Personal Assistant to Deputy Executive Director

Head of Department

Somnuk Yodnil Event Manager

Ganya Aparaks

Uma Sengsomwang

Membership & CRM Manager

Suthiline Srikasetsarakul

Event & Key Account Manager

Membership Marketing Officer

Chatthep Chanyam

Sorapol Liengboonlertchai

PR & Communications Manager

Graphic Designer

ORGANISATION OF THE GTCC

GTDEE

Consultancy Services

Trade Fairs

Marius Mehner

Kamolchanok Nantaburom

Philipp Dreher Project Director

Head of Department

Head of Section Project Manager - Deutsche Messe AG/ Messe M端nchen GmbH

Pimwipa Vatanutanon

Srisuda Yuangbhandith

Chaweewan Tuttaworn

Patamaporn Wasuwat

Kamonsak Suradom

Reinhold Habla

Pornpannee Srisutam

Nupat Khusribanchong

Apinya Amporn

Nupat Khusribanchong

Salisa Bavornvipat

Chonlagorn Loypetch

Senior Consultant

Senior Project Manager

Project Assistant

Project Manager & Translation Services

Trade Advisor

Project Manager

Manager

Project Manager

Project Manager Messe Berlin GmbH

Project Manager N端rnbergMesse GmbH

Project Manager Spielwarenmesse eG

www.thailand.ahk.de

ORGANISATION OF THE GTCC

8.2. Office location German-Thai Chamber of Commerce Empire Tower 3, 25th floor 1 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120, Thailand

Office hours: Mon–Fri, 08:30–17:30 hrs. Tel: +66 2 670 0600 info@gtcc.org

8.3.Your contact persons at the GTCC

Management Tel: +66 2 670 0600

gtcc@gtcc.org

Personal Assistant to Executive Director Tel: +66 2 670 0600 Ext. 1004

aomphan@gtcc.org

Finance Tel: +66 2 670 0600 Ext. 5103

sunee@gtcc.org

Administration Tel: +66 2 670 0600 Ext. 0

info@gtcc.org

Membership, Event & Communications • Membership Enquiry Tel: +66 2 670 0600 Ext. 2008, 2010

membership@gtcc.org

• Event & Sponsorship Enquiry Tel: +66 2 670 0600 Ext. 2003

communications@gtcc.org

• PR & Publications Enquiry Tel: +66 2 670 0600 Ext. 2005

communications@gtcc.org

Consultancy Services Tel: +66 2 670 0600 Ext. 3004

services@gtcc.org

Trade Fairs • Deutsche Messe AG and Messe München GmbH +66 2 670 0600 Ext. 4004

kamolchanok@gtcc.org

• Messe Berlin GmbH +66 2 670 0600 Ext. 4010

berlin@gtcc.org

• NürnbergMesse GmbH +66 2 670 0600 Ext. 3003

nuernberg@gtcc.org

• Spielwarenmesse eG +66 2 670 0600 Ext. 4006

Chonlagorn@gtcc.org

German-Thai Dual Excellence Education (GTDEE) Tel: +66 2 670 0600 Ext. 8002

gtdee@gtcc.org

GTCC Annual Report 2015

Fax: +66 2 670 0601 www.thailand.ahk.de

YOUR PARTNER FOR SUCCESSFUL BUSINESS German-Thai Chamber of Commerce

25Fl. Empire Tower 3 1 South Sathorn Road Yannawa Sathorn Bangkok 10120 Thailand Tel: +66 2 670 0600 Fax: +66 2 670 0601 info@gtcc.org www.thailand.ahk.de GermanThaiChamberOfCommerce