1/2018 http://thailand.ahk.de
T H E M AG A Z I N E O F T H E G E R M A N - T H A I C H A M B E R O F C O M M E R C E
AGEING SOCIETY Thai healthcare system facing challenge as a population continues rapid expansion PREMIUM PARTNERS 2018
Rapid growth in elderly Thai population offers huge healthcare opportunities
Break a record! GTCC Oktoberfest 2017 ANNUAL PARTNER 2018
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CONTENTS
06
Thai healthcare system facing challenge as a population continues rapid expansion
21 GTCC Business Luncheon on “Thailand Customs 4.0"
26 GTCC Oktoberfest 2017
AGEING SOCIETY 08 Ageing populations and economic realities spark uncertainty as well as opportunities
10 BOI aims for solid growth in Thailand’s medical industry and ageing society
12 Interview: Rapid growth in elderly Thai population offers huge healthcare opportunities
BUSINESS BRIEFS 16 Mercedes-Benz launches a new “Vehicle Preparation Center”
16 Bosch opens its third manufacturing plant in Thailand 17 BASF opens automotive coatings production plant in Thailand
17 Reinhausen (Thailand)’s official opening CHAMBER ACTIVITIES 20 GTCC YP’s first anniversary “Meeting with the Global CEOs”
23 Asia-Pacific Regional Conference 2017
33 Examination Committee Certificate Handover Ceremony
48 CEBIT 2018
24 German-Thai Technology Conference “Biogas” in Bangkok
30 GTCC Family Christmas 2017
GTDEE INSIGHT 33 School Assessment at Eastern Technological College 37 GTDEE Workshop for A-Level Certificate Apprentices
MEMBER’S CORNER 38 New Member and Representative Orientation 40 New GTCC members
TRADE FAIRS 44 45 46 47 48
ceramitec HANNOVER MESSE ILA Berlin 2018 Greenery & and Landscaping China (GLC) CEBIT 2018
06 AGEING SOCIETY
THAI HEALTHCARE SYSTEM FACING CHALLENGE AS A POPULATION CONTINUES RAPID EXPANSION Dr. Waldemar Duscha
Thailand’s perceptible change in demographics and life expectancy presents a continuous challenge to the healthcare system through growing costs and increasing demands. Meanwhile, medical technology is among the country’s growth sectors thanks to its high regional standards and medical tourism. As a business platform for goods and services, the “Medical Fair Thailand” shows the highest profile, while the senior market is covered by the special “InterCare Asia” trade fair. "Greying Asia" is the distinctive phrase for the phenomenon of the rapid expansion of the aged population in Asia. The Kingdom of Thailand is also being confronted with an increasingly visible demographic change that is reflecting a low birth rate, increasing life expectancy, low child mortality and the extensive eradication of infectious diseases. According to official data, health expenditures rose by an average of 6.3 per cent per year between 2012 and 2015, and are expected to increase by 6 percent from 2016 to 2020. For 2017, a value of approximately US -$ - 28.6 billion is projected. The bulk of this is located in the public sector, whose stake is expected to increase slightly from 85 per cent to 88 per cent during this decade.
PUBLIC COFFERS UNDER PRESSURE Even though Thailand’s health sector now claims an increased government budget of roughly 14 per cent, public institutions are not in an optimal condition. The main reason for this situation is the strained financial situation of the predominantly free "Universal
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Coverage Scheme", which guarantees broad coverage to around 48 million people (71 percent of the population). Additional cost pressure for the universal insurance coverage system arises from the accelerated ageing of the population. Already, one-third of those insured are over the age of 60, the result of which is an increase in the most common age-related diseases such as diabetes, high blood pressure, heart attacks or arthritis. According to the National Economic and Social Development Board, the number of senior citizens in the population is expected to increase from the current 17 per cent, to 30 percent by 2036. The demand for healthcare reform is getting louder, even though universal coverage is generally widely accepted. In 2015, more than 100 public clinics were in the red, while employees complained about long hours and cumbersome bureaucracy. Although a co-payment system for patients could help, the solution appears to be difficult. The political opponents in the debate are the Public Health Ministry, the National Health Security Office and the General Hospital Society. The situation is much less of a problem for private clinic chains with a total annual revenue of approximately US$ 22 billion, as medical tourism from Asian and Arabian countries guarantees significantly higher rates of return. The foreign influx in 2016 amounted to approximately 3 million patients, which accounted for total revenue of more than US-$ 3 billion. Predominant healthcare chains are Bangkok Dusit Medical Services, Bumrungrad Hospital, Bangkok Chain Hospital, Thonburi Hospital Group and Vibhavadi Hospital.
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“…health expenditures rose by an average of 6.3 per cent per year between 2012 and 2015, and are expected to increase by 6 per cent from 2016 to 2020.” EXPANSION TO A MEDICAL HUB Thailand's regional competitive advantage results from the high international medical standards of many private clinics at relatively low cost. As of late 2017, 56 facilities have been certified by the Joint Commission International in Illinois, USA—well above comparable countries such as the Republic of Korea (30), Japan (23), Singapore (22) and Malaysia (14). More than half of Thailand’s accredited hospitals are located in the metropolis of Bangkok, while the remainders are spread over the tourist resorts of Phuket, Pattaya, Chiang Mai and Koh Samui. The medical device market is expected to grow by 9.2 percent in 2017 to just under US-$ 1.4 billion and long-term forecasts are generally positive, with annual growth rates of up to 10 per cent. While the major part of current demand stems from the public sector (around 55 per cent), the private specialty clinics are more likely to invest in modern technology, thereby shaping the growth profile. Currently, Thailand has about 1,000 public hospitals and 400 private hospitals.
Messe Düsseldorf, the organiser of the “World of MEDICA” product family, recorded around 10,000 visitors to this year’s Medical Fair Thailand 2017—which focused on the ASEAN region—of whom a third were from abroad. Exhibitors included 700 companies from 45 countries showcasing more than 5,000 medical devices and health products. National pavilions represented Austria, Belgium, China, France, Germany, Italy, the Republic of Korea, Japan, Malaysia, Singapore, Taiwan, the United Kingdom and the European Union, India and the Russian Federation.
Contact details: Dr. Waldemar Duscha Representative in Thailand Germany Trade and Invest (GTAI) www.gtai.de/thailand www.gtai.de/asien-pazifik
Domestic demand is divided into the following product groups diagnostics and imaging (27 per cent), medical consumables (14 per cent), orthopaedics and implants (5 per cent), dental products (4 per cent), auxiliary devices (12 per cent) and other products (38 per cent). The best market opportunities for devices and instruments are in the fields of cardiovascular, clinical diagnosis, dermatology, neurology, surgery, ear and eye technology, orthopaedic implants, plastic surgery, rehabilitation, ventilation and dentistry.
MEDICAL FAIRS SHOW STRONG INFLOW The “InterCare Asia” trade fair in July at the “Bangkok International Trade and Exhibition Centre” is already dedicated to the senior citizens' market. The event features local and foreign manufacturers and wholesalers of innovative equipment, utensils, technology products and services. The 2017 exhibition was organised around five zones: home care (wheelchairs and hand-control tapes); rehabilitation (robot assistants, orthopaedics and hearing aids); services (clinics and nursing homes); nutrition (Thai and Chinese dietary supplements); and medical tourism (spas, fitness and massage). Meanwhile, the larger business platform is provided by the longestablished trade fair, “International Exhibition on Hospital, Diagnostic, Pharmaceutical, Medical & Rehabilitation Equipment & Supplies”, which takes place each September at the Queen Sirikit National Convention Centre in Bangkok. The focus of the “Medical Fair Thailand 2017”—held for the eighth time—was on rehabilitation and care as well as digital networking in healthcare and innovative medical equipment including body-fixed small devices for monitoring vital functions or physical performance.
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08 AGEING SOCIETY
AGEING POPULATIONS AND ECONOMIC REALITIES SPARK UNCERTAINTY AS WELL AS OPPORTUNITIES Roland Hohmann
In 1900, life was literally too short to spend time worrying about “ageing” or “retirement”. Back then, the global average life expectancy was just 31, and infectious diseases — influenza, pneumonia and tuberculosis — were the top three causes of death. The progress in health and longevity seen during the past 50 to 60 years is nothing short of spectacular. A child born today can expect to live more than twice as long compared to 1900. Average lifespans have surpassed 80 years in nearly 30 nations, including upper-income countries such as Germany, Japan, Switzerland and the United Kingdom. While Thailand‘s per capita income is much lower than the world’s upper-income nations, the country is not far behind in longevity. Thailand’s current life expectancy of 75 years reflects a dramatic improvement from the average of 54 in the early 1960s. However, the great strides that have enabled us to enjoy longer, healthier lives tell only part of the story behind the demographic changes fuelling the global ageing phenomenon.
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BIRTH RATES HAVE FALLEN TO HISTORIC LOWS An ageing society stems from two factors: longer lifespans and fewer babies being born. Birth rates across Canada, Europe, Japan, the United Kingdom, the United States and most of the industrialized world have declined to historic lows just as lifespans have reached historic highs. That combination translates to slower economic growth and a shrinking workforce. Fewer working-age adults are paying into their country’s public retirement and healthcare systems at a time when the number of benefit-seeking retirees is at its highest.
THE RISE OF THE SUPER-AGED Thailand’s population continues to grow older at a much faster rate than many other countries. Eleven per cent of Thais have reached 65 and over, and within 15 years, Thailand will officially
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become super-aged — i.e., at least 20 per cent of the country’s population will be aged 65 and over. Japan is already super-aged, as are Bulgaria, Finland, Germany, Greece, Italy, Portugal and Sweden. The list will expand significantly within a few years; Switzerland, the United Kingdom and 15 other countries have already reached 18-19 per cent aged 65 and over.
The Asia-Pacific region has a long tradition of family and community support for older people, but that, too, is rapidly changing as lower fertility, mass migration, development and globalization change family structures and long-held values.
CHALLENGING TIMES FOR HEALTHCARE SYSTEMS People consume more healthcare as they age. Given the extent of the world’s ageing trends, the growing demand for healthcare may push the wor ld’s publicly-funded healthcare systems to their financial and capacity limits unless significant changes are introduced. Here in Thailand, the ageing trend has for several years been a top-of-mind issue that is already sparking changes to public and private healthcare delivery. Recognising the unique healthcare needs of older adults, Bumrungrad recently opened the New Life Healthy Ageing Clinic. The Clinic is a dedicated outpatient unit aimed at providing holistic care for older adults—from primary health and preventive care to consultation for age-related medical issues such as incontinence, mobility and memory concerns. The Clinic is led by Dr. Lily Chaisompong, a geriatric medicine specialist. After graduating from medical school in the United Kingdom, Dr. Lily spent the early part of her medical career in that country, specializing in geriatric medicine for serving older adult patients. When she moved back to her native Thailand, she was one of only a few Thai physicians with geriatrics training. Now, she is one of the country’s foremost experts in healthcare for older adults. During a recent conversation, Dr. Lily mentioned two areas where the impact of an ageing society is being felt: Growing awareness of the ageing issue and geriatric medicine among Thai physicians. Ten years ago, there were just a handful of Thai geriatric specialists. Now there are around 30. Most are overseastrained doctors; however, local training was
launched a few years ago by the faculties in the major teaching hospitals. In addition, frequent media coverage of Thailand’s ch a n g i ng d e mo gr ap hic s has r ais e d awareness not only among doctors, but also among the public. Demographics may force Thais to rethink tradition retirement and ageing attitudes. Thai culture is family-or iented and somewhat paternalistic, so children take care of their parents and keep the family together. There is still a stigma of abandonment attached to the idea of Thai parents moving to a retirement home. However, as younger families have fewer children, society may have no choice but to reconsider long-held beliefs. Dr. Lily also cited the benefits she sees for older adults who socialize within their age group—a key feature of senior living communities— as one reason Thais may embrace the idea of living with other seniors.
The qualities that have made Thailand a leading destination-of-choice for medical tourists and a growing number of independent retirees also make this country an attractive longer-stay option for older adults interested in “active living” and seniors-only retirement communities as well as those whose health issues call for assisted living or nursing-care options. It will be very interesting to see if Thailand can thrive, in spite of its demographic challenges, and seize this oppor tunity to expand its retirement appeal. Contact details: Roland Hohmann Senior Manager, Expatriate Market Segment Bumrungrad International Hospital Tel: +66 2 011 15107 roland@bumrungrad.com www.bumrungrad.com
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10 AGEING SOCIETY
BOI AIMS FOR SOLID GROWTH IN THAILAND’S MEDICAL INDUSTRY AND AGEING SOCIETY Thailand Board of Investment
Thailand has been facing increasing rates of longevity and low fertility in its population, as the Thai government grapples with the issues of an ageing population and changing demographics.
implemented in Thailand to meet this challenge, the government is also utilising medical technologies and innovation to maintain and improve the quality of life of all Thais.
The Asian Development Bank (ADB) forecasts Asia’s elderly population to reach nearly 923 million by the middle of the century. As a result, the region is on track in the next few decades to become one of the oldest in the world. While public policies are being
The BOI is actively promoting investments in this sector by expanding the incentive scheme to support more medical-related businesses. BOI offers a wide range of tax and non-tax incentives for projects that meet national development objectives.
Tax Incentives INCENTIVES GROUP
ELIGIBLE ACTIVITIES
Corporate income tax Exemption
exemption of import duty*
8 years without cap
√
A1
Biotechnology: • R&D activity and/or manufacturing of biopharmaceutical agents • Projects with R&D and/or manufacturing of diagnostic kits for health, agriculture, food and environment Manufacturing of high-risk or high-technology medical devices that involve R&D and innovation
A2
Manufacture of: • Medical food and supplements • High-risk or high-technology medical devices that does not involve R&D and innovation • Medical devices that are commercialised from public sector research or collaborative public-private sector research
8 years
√
A3
Manufacture of other medical devices (except for medical devices made of fabrics or fibers)
5 years
√
A4
Manufacture of medical devices made of fabrics or fibers
3 years
√
B1
Projects in health rehabilitation centers
3 years
√
*Note: Exemption of import duty on all machinery and exemption of import duty only on raw or essential materials used in manufacturing exported products
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AGEING SOCIETY 11
Non-Tax Incentives
These activities also receive the following non-tax incentives: Per mit to br ing in expatriates, permit to take or remit foreign currency abroad, and permit to own land.
INCENTIVES TO EXPAND TO ADDITIONAL AREAS Fir st, Traditional Thai Medical Ser vices businesses will receive A3 incentives with a 5-year CIT exemption on the condition that practitioners have an authorised license or traditional Thai medical institution certificate, while a health center must be certified and passed the TTM evaluation (TTM HA System) at an equal or higher standard than a community hospital. Second, a Heart, Cancer and Kidney Specialist Center will receive A2 incentives with an 8-year CIT exemption on the condition that the center must have an effective plan to acquire qualified medical personnel and have the required medical devices and equipment as deemed appropriate by the Committee. The center must also have an authorised license from related agencies and follow the regulations of professional practices or other related standards issued by the Ministry of Public Health. Third, hospitals will receive A2 incentives with an 8-year CIT exemption on the condition that they be located in 20 designated provinces with the lowest income-per-capita; in four border provinces in Southern Thailand - Satun, Yala, Pattani and Narathiwat; four districts in Songkhla including Chana, Na Thawi, Saba Yoi and Thepha; or in Special Economic Development Zones. Four th, transpor t ser vices for patients, physicians or medical device companies will receive A3 incentives with a 5-year CI exemption on condition that the company be approved by the related agencies and follow the regulations and standards in providing the patient’s transport service and
“The investment incentives are part of the Thai government’s policies transition the country into a hub for wellness and medical services within 10 years…The medical device and technology sector has also been prioritised as a top target for investment.” have advanced tools and equipment in accordance with standards issued by the Ministry of Public Health or other standards approved by the BOI. According to the latest promotional incentives, investment in manufacturing of medical foods or food supplements, advanced medical devices, or products commercialized from public sector research can obtain A2 incentives including an 8-year CIT exemption plus meritbased incentives in which specific activities in the development of research, technology and innovation will be eligible for an additional expenditure deduction up to a 200% cap. The investment incentives are part of the Thai government’s policies transition the country into a hub for wellness and medical services within 10 years. Its strategic plan, which is being implemented from 2016-2025, will turn Thailand into a medical hub focused on four major areas: wellness, medical services, academics and medical products. The medical device and technology sector has also been prioritised as a top target for investment. With the government’s assistance and incentive schemes, this sector has attracted rising investment. In the second half of 2016, investment applications increased from THB 4.41 billion (USD 126 million) in July to THB 6.88 billion (USD 197 million) in December. While research-based technology and innovations are taking shape, investors in the medical device industry believe there is a need for more investments to accelerate innovation and commercialisation of inventions, which will ultimately enhance technology and knowledge transfer, paving the way for Thailand to become the medical hub for this region in the near future.
Contact details: Office of the Board of Investment 555 Vibhavadi-Rangsit Road, Chatuchak, Bangkok 10900 Tel: +66 2 553 8111 head@boi.go.th www.boi.go.th
One Start One Stop Investment Center (OSOS) 18th Floor, Chamchuri Square Building, 319 Phayathai Road, Pathumwan, Bangkok 10330 osos@boi.go.th www.osos.boi.go.th
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12 INTERVIEW
RAPID GROWTH IN ELDERLY THAI POPULATION OFFERS HUGE HEALTHCARE OPPORTUNITIES With this issue’s theme of “Ageing Society”, GTCC is pleased to present an interview with Mr. John Lee, Chairman of Premiere Home Health Care Co., Ltd. and CEO of Jin Wellbeing County—the new residential retirement project. It focuses on his perspectives of business opportunities in Thailand’s aged society, and the trends in Asia, ASEAN and Thailand. Mr. Lee, 73, has served in administration and in various other capacities in the Asia-Pacific region for more than 40 years. Recognising that the healthcare industry is changing rapidly, he has developed a keen interest in future trends of healthcare, and has helped several hospitals in adapting to changes. He explained that “after I left university until now, in Singapore, Malaysia and other countries, almost all in Asia, with 20-some years here in Thailand and 16 years in Singapore, healthcare is my life.” They tend to be lonely, forgetful and feel that they are worthless. Dr. Boon Vanasin (Chairman and founder of the Thonburi Hospital Group) and I have come to realise the extent of this problem and we understand people getting old here need a comfortable place to call home. In Asia, the leading ageing population is that of Japan, followed by Singapore. Thailand is in third place.
How do you see the potential market for the Jin Wellbeing County project? Jin Wellbeing County is the dream of the Thonburi Hospital Group. Since its establishment 40 years ago, the Group has witnessed the fact that more and more patients are in the elderly group. Their behaviour and needs have changed. The Thai population and society have changed as well. In most families in Thailand, grandparents stay home alone while the other family members have to work or study. Loneliness is a constant problem among senior citizens.
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However, if we can build a home for old people, others can build homes too. There are quite few projects of this type, such as Thai Red Cross Society’s Sawangkanives Project in Bangpu, Samut Prakarn. Construction of this type of residence has begun to surge in Singapore. For example, “The Hillford” is a retirement resort with only 280 units that sold out within one month. All such housing projects are like condominiums. Thus, we need to build homes that are appropriately designed for old people—a community of the ageing population. Is that how Jin Wellbeing County is positioned—the new residential concept for retirement? We are building a society and a community appropriate for old people to help them remain active. This comprises three components. The first one is the “residence” that includes independent living for those still able to help themselves, like me. However, if they need help, they can easily call someone. The second component is a “Rehabilitation Hospital and Aged care” for those people who are a little bit sick or those who need to recovery after treatment. The third component is a “clubhouse and wellness centre”, because old people still like to be as active as possible within their limits. We have programmes for their health, social and emotional needs, plus psychiatrists and mental health assistants.
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In the next phase, will you build a hospital here?
“We don’t have problems with changing the Thai people’s mindset. Statistics show that Thailand’s ageing society is already happening just like elsewhere. Right now, the number of the elderly population in Thailand is getting closer to 20 per cent and will pass 25 per cent in the foreseeable future.”
Eventually, in the next phase, after three years plus, there will be a hospital, depending on two things. The first factor is how fast we can expand the first phase. The next phase will include additions to the number of residences, enabling several thousand people to stay here. The second factor depends on the number of hospitals already in the area. Currently, we are friends with Thammasat University’s Medical School and Srinakharinwirot University. Thonburi Group also invests in Phatara-Thonburi Hospital nearby, where we will upgrade. However, as some customers may have their own preference, we will send them to their desired hospitals.
Construction is expected to star t in early 2018 and we hope customers will be able to start moving in during 2019. The three components will be completed by that time, also a restaurant, with the exception of the fully-operational hospital. Ultimately, after three to four years, the hospital and a shopping mall designed for senior citizens will be built, with a length of two kilometres. Senior tourists will also be able to buy products for old people, like the shopping street in Tokyo that is called Sugamo. Our concerns are to be able to meet people’s needs. Nowadays, old people like to stay close to hospitals and doctors. How much state-of-the-art technology will be adopted in the project? Technology will be extensively utilised in our project for monitoring the well-being of customers, supporting their lifestyle, serving them enter tainment, and health check-ups and tracking, medication notification and home-care. The combination of medical services, a therapeutic approach and activity reminders is going to be a major factor. We are experimenting with this approach in order to see if they like it. Our service structure is much easier to follow than those of hospitals.
We are debating among ourselves whether we will intrude in their private lives too much. I previously surveyed a thousand diabetes patients and found that 80 per cent liked being reminded of when to see doctors. As the technology will be in place, hi-tech applications can be built in. We will have a restaurant with a sensor that will connect with a wristband that will alert people about special diets. For example, the menu, which will be on tablets, will read the wristband’s info and show the list of food items appropriate to that person. By doing this passively, we encourage people to exercise, suggesting that “you can have pad kraprao (fried meat with basil leaves), but you should run around the gym three or five times afterwards”. With our experiences in healthcare administration, we know how to change people’s behaviour. The benefits of healthcare and wellness will come in packages? We are using a concept that is similar to that of buying a car. If you don’t have regular checkups, your car will not last long—the same applies to our bodies. If you stay with us, we will take care of your houses, social needs and health needs. We have packages designed to make sure that the cost affordable. We can also bundle different services together. What are your target markets apart from Thais? As of now, most of customers are Thai. We receive many inquiries from other countries, especially Japan, the Republic of Korea, Malaysia
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14 INTERVIEW
and Singapore, largely from medical tourists, but not so many from Taiwan and China because they already have similar programmes. We have already had about 300 units reserved by foreign customers. We also attract “winter birds”, including northern Europeans who only come to Thailand during their wintertime. They can buy units for investment and future stays, or rent the rooms out to our residents seasonally. Our second and third locations of Jin Wellbeing County could be in Phuket or Krabi, which are for northern European people.
Malaysia started medical tourism not long ago, but it has become very competitive. Following a shor tage in doctors and hospitals in Indonesia, some Thai hospitals in Phuket would like to get Indonesian customers; however, Indonesian customers may prefer Malaysia. Medical tourism is very fluid. Customers will consider prices, services and travelling convenience (e.g., short-distance flights). Thailand has been number one for many years because of reasonable prices and good services.
Is there any challenge in changing the mindset of Thai people to accept that sending old parents/grandparents to a retirement home is not ungrateful?
Who are Jin Wellbeing County’s competitors in the region?
No. We don’t have problems with changing the Thai people’s mindset. Statistics show that Thailand’s ageing society is already happening just like elsewhere. Right now, the number of the elderly population in Thailand is getting closer to 20 per cent and will pass 25 per cent in the foreseeable future. Sawangkanives has a long waiting list to stay there. In conclusion, I think we have chosen the right approach. This is what Thailand needs. The challenge is how to design our well-being community to ensure that it is good enough for elderly people and that we can offer them what they need when they move in. Based on our knowledge and statistics, two very important factors for elderly people are the social and healthcare aspects, which are linked. The less social activities we have, the more we are prone to getting sick. Thus, Jin Wellbeing County will have many social events including those designed for exercise. Fifty per cent of our land area will be green. There will be streams flowing from one end to another to provide a nice and relaxing view. Does your project enhance Thailand’s advantage in medical tourism? It is actually an extension of medical tourism. Medical tourists come to Thailand when they are sick, while the extension of medical tourism means that customers come here, stay with us and become healthier. There are many regional competitors in medical tourism. For example,
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There is a place in Taiping, Malaysia, but it is quite small. In China, there are many retirement homes. However, I don’t see other companies doing the same business as competitors because this market is huge. They could be in our network. Who knows, we may see “retirement home vacations” that are the same as our own project. In the future, if we expand to different locations, we could manage annual trips to stay in our other projects for one week. We must focus on our ser vices first and make sure our networking groups are good. We want to turn competitors into friends. Any political challenges do you face in Thailand? Some investors are worried about the postponed General Election and kind of unpredictable politics. I have experienced at least six coup d’états in Thailand and find no problem as long as the Thai government is business-friendly. Actually, the medical sector can be strongly affected by external factors. However, we try to be resilient and to not move forward too quickly. We are being cautious—not investing too much, but investing enough. A total of 4,000 units is our target, but initially about 1,200 first. There could be questions from customers but the market is already available. Interviewed by Chadaphan Maliphan Images are provided courtesy of Jin Wellbeing County.
ADVERTORIAL 15
BOOCS: MINDFUL LIVING FOR THE 21ST CENTURY With another year passing and the celebrations of New Year behind us, who amongst us hasn’t made and already forgotten those resolutions to give up bad habits and live a healthier life? Our daily routine already makes so many demands on us that trying to introduce new habits is often more stressful and tiring than remaining with the status quo. The mental exhaustion, or ‘brain fatigue’ that many of us suffer from on a daily basis need not be the result of crisis management or stressful situations, but an accumulation of stress over time. The more fatigued we become the more difficult it becomes to make healthy choices. At present, it’s estimated that more than half of people aged 60 have chronic age-related illnesses with much of this decline beginning in our 40’s. The exact cause of this is unclear, but it is argued that the accumulated stress that we place on our minds and bodies in an effort to keep up with the taxing demands of daily life exceed our capacity to cope. The result is a breakdown of our physical and mental reserves. This can lead to ‘brain fatigue’ which in turn leads to the onset of chronic illnesses such as hypertension, high cholesterol, arthritis, heart disease, diabetes, depression and ultimately dementia. Rising obesity levels compound these issues and further impact our health. BOOCS (Brain-Oriented Oneself-Control System) harnesses the power of the patient’s own mind to recover from and ultimately overcome the brain fatigue that is so prevalent in today’s society. BOOCS does not initially prohibit any behavior regardless of whether it is considered healthy or not. The three guiding principles are: do not force yourself to do anything you don’t enjoy; continue to do things you find pleasure in, and thirdly find alternative, healthy choices and try to do them as often as possible. The method may appear counter intuitive, however studies undertaken in Japan over a period of some 15 years with more than 21,000 par ticipants have shown a clear, unequivocal improvement in general health and quality of life. According to the founder
of this unique approach, Dr. Takehiko Fujino, the key fundamentals are minimizing prohibition and maximizing freedom. His belief that forcing people to modify and change their behaviors by imposing stringent rules, results in a rebounding vicious cycle of unhealthy habits. Instead, he advocates guiding participants through the fundamentals of healthy, mindful living via the BOOCS progr am gr adually modifying behavior, leading to better health and quality of life. As a leading, cutting edge healthcare provider, BNH is proud to launch the first international BOOCS clinic in Thailand. If you have concerns regarding your levels of stress or lifestyle choices the BOOCS program can be tailored made to meet your needs. For more information please contact: bnhcontact@bnh.co.th, Tel. 02 022-2700 BNH Hospital, 9/1 Convent Road, Silom, Bangkok 10500
16 BUSINESS BRIEFS
MERCEDES-BENZ LAUNCHES A NEW “VEHICLE PREPARATION CENTER”
Mercedes-Benz (Thailand) Limited, led by President and CEO Mr. Michael Grewe, in partnership with Bangchan General Assembly Limited, led by Managing Director Mr. Vunchai Jungsanguanpornsuk, officially opened a 100,000 square metre “Vehicle Preparation Center – VPC” on 1 November 2017. Located at the 30th kilometre mark of Bang Na-Trad Highway, this latest facility fur ther enhances the “Pre Delivery Inspection (PDI)” of Mercedes-Benz, ensuring that ever y vehicle is in pristine order upon deliver y. 20,000 vehicles can be accommodated and inspected per year, backing Mercedes-Benz’s future expansion plans and sustaining its premier status in the luxury automotive industry.
BOSCH OPENS ITS THIRD MANUFACTURING PLANT IN THAILAND
Bosch officially opens its third manufacturing plant in Thailand. The global supplier of technology and services’ new manufacturing plant located at the Hemaraj Eastern Seaboard Industrial Estate in Rayong will begin producing a diverse range of mobility solutions products and technologies such as components for gasoline and diesel engines, electric and compressed natural gas (CNG) drives, and fuel cells for the local and global market. Bosch has invested more than 3.2 billion baht in total (80 million euros) in the new location, which provides a space of some 10,000 square meters for industrial use. The new manufacturing plant was inaugurated by Mr. Jan Scheer, Deputy Head of Mission, Embassy of the Federal Republic of Germany in Bangkok, Mr. Stefan Seiberth, President of Gasoline Systems, Robert Bosch GmbH, and Mr. Martin Hayes, President at Robert Bosch SEA, together with other Bosch executives.
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BUSINESS BRIEFS 17
REINHAUSEN (THAILAND)’S OFFICIAL OPENING GTCC Executive Director Dr. Roland Wein joined Reinhausen (Thailand) Ltd.'s opening ceremony at Bei Otto restaurant on 27 November 2017. He congratulated Mr. Konrad Roider, Director Sales Asia Pacific of Maschinenfabrik Reinhausen GmbH; Mr. Marc Wimmer, Sales Director of Reinhausen (Thailand) Ltd.; and Mr. Prasong Kittiratanaviwat, Managing Director of Charoenchai Energy Co. Ltd., on the successful par tnership and the company's official opening.
Reinhausen (Thailand) Ltd. is a joint venture between Maschinenfabrik Reinhausen GmbH (MR) and Charoenchai Energy Co. Ltd. with MR as the major shareholder. Founded in 2016, Reinhausen (Thailand) Ltd. focuses on MR Asset Management solutions including OLTC Service, OLTC and transformer accessories retrofit/ modernization, OLTC Diagnostics and many more service related solutions.
BASF OPENS AUTOMOTIVE COATINGS PRODUCTION PLANT IN THAILAND
GTCC President Mr. Markus Lorenzini and Chairman and Managing Director of BASF Group in Thailand Mr. Petrus Ng.
BASF’s Coatings division inaugurated a new automotive coatings plant on 13 December 2017 at its Bangpoo manufacturing site, Samutprakarn province, Thailand. The new plant is the first BASF automotive coatings manufacturing facility in ASEAN, and will produce solventborne and waterborne automotive coatings to meet growing market demand in the region. According to the LMC Automotive Report from November 2017, this year’s total car production in ASEAN is anticipated to reach around 3.9 million. Thailand will account for more than 50% of this market, representing the largest coatings market within ASEAN, followed by Indonesia and Malaysia. With an increasing number of
automotive OEMs (Original Equipment Manufacturers) engaging in production and technology development activities in ASEAN, there is also a growing need for local innovation in coatings solutions and products, as well as a high degree of technical service. “With our robust capabilities in Thailand, we meet the increasing demand for sustainable and eco-efficient solutions,” said Peter Fischer, Senior Vice President, Coatings Solutions Asia Pacific, BASF. The new production plant in Bangpoo complements the facilities at the Coatings Technical Competence Center ASEAN, which was opened in September 2015 at the same location.
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18 CHAMBER ACTIVITIES
GTCC BREAKFAST TALK WITH L&P From September to November 2017, GTCC organised three Executive Breakfast Talks with a leading German law firm, Lorenz & Partners Co., Ltd. (L&P), at the Pullman Bangkok Hotel G on the following topics:
“RELOCATING HEADQUARTER SERVICES TO THAILAND” On 1 September 2017 at Pullman Bangkok Hotel G, about 55 guests met with L&P business consultants Mr. Till Morstadt and Dr. Constantin Frank-Fahle, LL.M. to discuss the key tax and legal implications of relocating headquar ter services to Thailand as well as unforeseen legal and tax risks and unnecessary or unexpected costs.
“GERMAN AND THAI TAX LAW CHANGES & IMPACTS" GTCC organised another Executive Breakfast Talk on “German and Thai Tax Law Changes and their Impact on Thai Subsidiaries” with the legal consultants from L&P on 12 October 2017. The event attracted about 35 participants.
“STRUCTURING INVESTMENTS INTO MYANMAR FROM THAILAND” About 40 participants joined the GTCC Breakfast Talk on “Structuring Investments into Myanmar from Thailand” with Mr. Till Morstadt and Mr. Alexander Bohusch from Luther Law Firm Ltd. (Myanmar) on 22
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November 2017. The event was opened by Mr. Mar tin Klose, Delegate of German Industry and Commerce in Myanmar.
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GTCC SITE VISIT TO BOSCH INNOVATION HOUSE On 7 September 2017, GTCC organised a site visit to Bosch Innovation House. Right from its beginning, the existence of Bosch has been mainly driven by “innovation” for more than 130 years. Under the catchphrase “Invented for Life”, Bosch has continuously committed nearly 10 per cent of its annual sales to research and development with the aim of making people’s lives easier, safer and more connected. The 3S strategy of Bosch encompassing sensors, software and services puts the company on a clear path to become a leading IoT company. In alignment with Thailand 4.0, Bosch presented the visitors with the “Bosch Innovation House” under the concept of Bosch IoT: Totally Connected.
GTCC STAMMTISCH AT BEI OTTO
Following the site visit to Bosch Innovation H ou s e o n 7 Se pte m b e r 2 0 1 7 , G TC C organised a Stammtisch Networking night at Bei Otto, during which excellent German food as well as drinks were available at special prices!
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20 CHAMBER ACTIVITIES
GTCC ICEBREAKER NETWORKING 3/2017: INNOVATION AND LIFESTYLE NIGHT
A GTCC-FTCC-TICC Innovation and Lifestyle Night 2017 was organised by GTCC, in collaboration with the Franco-Thai and Thai-Italian Chambers of Commerce, on 28 September 2017 at the Bangkok Marriott Hotel Sukhumvit. Thanks are due to the participating exhibitors—Amrapur Tailors, ActiviShop, Enginou, Ebiza, GBS2015, Happy Far mer s, Her tz, honestbee , IT'S COOLER, Sibour, Ticon and WHAPOW—as well as the hotel partner Bangkok Marriott Hotel Sukhumvit for making it a very interesting and enjoyable occasion.
GTCC YP’S FIRST ANNIVERSARY “MEETING WITH THE GLOBAL CEOS”
On 5 October 2017 at the GTCC office the Chamber, in cooperation with AmCham, BeLuThai, CanCham, EABC, FTCC, NTCC, ITCC, SATCC, TFCC, TICC and TSCC, organised a special GTCC Young Professionals (GTCC YP) event on “Meeting with the CEOs—How to Succeed in a Global Company” to mark the GTCCYP’s first-year anniversary. Guest speakers included: Dr. Daniel Koch, Managing Director of Covestro (Thailand) Co., Ltd.; Mr. Stefan Molnar, General Manager, Sales in Thailand, Viet Nam and the Mekong region for Lufthansa Group Airlines; and Mr. Stefan Teuchert, President of the BMW Group Thailand. They shared interesting stories about their companies with 150 young professionals during the Live Talk session and the fruitful network evening.
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TECHNICAL VISIT TO ITAP AND ANUGA 2017
GTCC organised a technical visit to ITAP Technical and Anuga 2017 trade fair during 5-8 October 2017. The GTCC business delegation was welcomed by German company Franz Tress GmbH & Co. KG in Münsingen on 5 October 2017. Tress is a family-run company and one of the leading pasta manufacturers in Germany. In the afternoon, the group visited Sehne Backwaren KG in Ehningen. The following day, the delegation visited MEGA Fleisch GmbH in Stuttgart and explored the ANUGA 2017 trade fair in Cologne on 7 and 8 October 2017.
GTCC BUSINESS LUNCHEON ON “THAILAND CUSTOMS 4.0" GTCC, in partnership with other leading bilateral Chambers of Commerce in Thailand, organised a Joint Chamber Luncheon on “Thailand Customs 4.0” at Intercontinental Bangkok on 10 October 2017 at the InterContinental Bangkok. The event, which attracted more than 100 participants, started with opening remarks by GTCC Executive Director Dr. Roland Wein, followed by a keynote speech by Mr. Kulit Sombatsiri, the Director–General of the Thai Customs Department. GTCC is most grateful to Mr. Kulit for taking time to share details of important elements on "Thailand Customs 4.0" and the key changes in the Customs Act B.E. 2560 (2017).
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GTCC WORKSHOP ON CROSS-CULTURAL ISSUES
On 18 October 2017, GTCC, in co-operation with Siam S & Grace Co., Ltd. and People Focus Consulting, Asia-Pacific, organised a human resources workshop on cross-cultural issues, titled "Using Online Tools for Evaluating Cross-Cultural Effectiveness in Thailand". The event was supported by John F. McNulty, a managing director of People Focus Consulting. The workshop was attended by 11 participants at the GTCC office.
JOINT CHAMBER BUSINESS LUNCHEON ON IP CHALLENGES AND OPPORTUNITIES
GTCC, in partnership with the Thai-Italian Chamber of Commerce and other leading bilateral Chambers of Commerce in Thailand, organised a Joint Chambers Business Luncheon on “Intellectual
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Property Thailand 2017: Challenges and Opportunities" at the Eastin Grand Hotel Sathorn Bangkok on 19 October 2017. The event attracted more than 50 participants.
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ASIA-PACIFIC REGIONAL CONFERENCE 2017 GTCC Executive Director Dr. Roland Wein and colleagues from other AHKs and DIHK par ticipated in a wide range of sessions and meetings at the Asia-Pacific Regional Conference 2017, which was held from 3 to 5 November 2017 in Perth, Australia. The event brought together a large number of international delegates to discuss the most significant industry and policy issues of today, with a focus on Asia-Pacific context.
AHK IT SECURITY TRAINING
GTCC organised "AHK IT Security Training" from 14 to 15 November 2017 at the GTCC office. Deputy Executive Director Mr. Marius Mehner delivered welcome remarks to participants from various AHKs in the Asia-Pacific region and two trainers Mr. Lars Dubbert and Mr. Markus May from DIHK. Together they have learnt key skills and exchanged issues in IT security, risk analysis and tools.
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28 CHAMBER ACTIVITIES
GERMAN-THAI TECHNOLOGY CONFERENCE “BIOGAS” IN BANGKOK GTCC organised a Thai-German Technology Conference "Biogas in Thailand" on 20 November 2017 at the Crowne Plaza Bangkok Lumpini Park, in cooperation with the Renewables Academy (RENAC) AG, following the framework of the German Energy Solutions Initiative “energy solutions - made in Germany” suppor ted by the German Federal Ministr y for Economic Affairs and Energy (BMWi). GTCC Executive Director Dr. Roland Wein and Deputy Head of Mission and Head of Economic Affairs of the German Embassy Mr. Jan Scheer delivered welcome remarks at the event followed by a keynote address by Asst. Prof. Dr. Pruk Aggarangsi from Energy Research and Development Institute-Nakornping, Chiang Mai University (ERDI-CMU). There were various sessions presented and discussed by distinguished speakers about Biogas technologies, projects in Thailand and Germany as well as the latest development and future plans in the Biogas sector.
GTCC SITE VISIT TO BEIERSDORF Twenty- five GTCC members participated in a site visit to Beiersdorf (Thailand) Co., Ltd. at Bang Plee Industrial Estate, Samut Prakarn on 23 November 2017. Beiersdorf is a global skin care company with more a histor y of than 130 years and 150 affiliates worldwide. In Thailand, the company has operated its business at its main office at Sathorn in Bangkok as well as at its Production Centre in Bangplee since 1987. It is a ISO14001 and OHSAS 18001 certified company, and a market leader in skincare products under quality brand names NIVEA and Eucerin. Beiersdorf is committed to providing excellent customer service worldwide.
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GTCC TRI-NATION STAMMTISCH
GTCC organised a Tri-Nation Stammtisch Bangkok at Deutsches Eck Restaurant, Bangkok, on 23 November 2017. GTCC members and friends took the opportunity to m e et gu es ts o f h o n ou r G e r m a n Ambassador to Thailand H.E. Peter Prügel, Swiss Ambassador to Thailand H.E. Ivo Sieber and the Austrian Embassy’s Deputy Head of Mission and Chargé d’Affaires a.i., Ms. Judith Schildberger, together with representatives from Advantage Austria and the members of Swiss-Thai Chamber of Commerce.
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GTCC OKTOBERFEST 2017 SETTING A NEW RECORD OF 1,500 GUESTS The fifteenth GTCC Oktoberfest was held on 9 and 10 November 2017 at the Conrad Bangkok Hotel during which GTCC welcomed about 1,500 guests from the German-Thai business community. Regarded as the most authentic and largest Oktoberfest in Thailand, this annual GTYCC event serves as a social platform for business partners, staff and friends in a casual and jubilant ambience, and offers a taste of Germany’s world-renowned annual beer festival in Bangkok. Thanks are due to the GTCC’s main par tners, Conrad Bangkok, Eurowings and Flow Inter, as well as sponsors [Diamond] Häfele, Kärcher, and Watson Farley & Williams, [Gold] BASF, Umicore, [Silver] B. Grimm, Lenk Frozen Food, Lufthansa, and Thaivivat Insurance , together with four in-kind sponsors, Bosch, Eastin Grand Hotel Sathorn, Icamp Thailand, and Robinson Clubs, for their great suppor t in making the event very successful.
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GTCC FAMILY CHRISTMAS PARTY 2017 GTCC members, families and friends joined the GTCC Family Christmas Party 2017 on 14 December 2017 at Marriott Hotel Sukhumvit to celebrate the Christmas Season 2017 in a casual and family-friendly ambience. During the event, a delicious buffet dinner and drinks were provided. There were plenty of enjoyable children’s activities, live music and lucky draws. Santa Claus also came with special gifts for the children. Thanks to our partners and sponsors who greatly contribute to the event’s success. Santa Claus Sponsors: Bumrungrad Hospital Public Co., Ltd.; Comte de Sibour Limited; Ninive Games Co., Ltd.; and Retech Energy Co., Ltd. Sugar Cane Sponsor: B.Grimm Joint Venture Holding Co.,Ltd. Beverage Sponsors: Flow Inter Co., Ltd. and Three Monkeys Rum In-Kind Sponsors: Thai-German Meat Product Co., Ltd.; Centara Hotels & Resorts; Majorette Thailand Co., Ltd.; Asian Tigers Mobility; Staedtler (Thailand) Ltd.; Bangkok Marriott Hotel Sukhumvit; VfL Wolfsburg-Fußball GmbH; and Kiidu Thailand Co, Ltd.
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32 GTDEE INSIGHT
GTDEE MATHEMATICS WORKSHOP On 10 August 2017, GTDEE organised a Mathematics Workshop for apprentices. The workshop was led by Dr. Kamonsak Suradom, GTDEE Senior Project Manager. Four teen apprentices from Robert Bosch Automotive Technologies (Thailand) Co., Ltd., Grohe Siam Limited, Samsen Brewery Co., Ltd. and Aapico Hitech Public Co., Ltd. participated in the workshop, which was held at the GTCC office in AIA Sathorn Tower.
NATIONAL SCIENCE AND TECHNOLOGY EXHIBITION GTDEE was invited by the Embassy of the Federal Republic of Germany in Bangkok to attend the National Science and Technology Exhibition at the German Pavilion from 17 to 27 August 2017 at Impact Muang Thong Thani. In addition to GTDEE, KUKA
Robotics (Thailand) Ltd., Indorama Ventures Public Co., Ltd. and Nanmeebooks Co., Ltd. joined the exhibition at the German Pavilion. Dr. Achaka Sriboonreung, Minister of Science and Technology, gave the opening address at the exhibition on 18 August 2017. The minister visited the German Pavilion, where she was welcomed by the German Ambassador to Thailand, H.E. Peter Pruegel, who introduced her to the companies present at the German Pavilion. GTDEE was honoured to have the opportunity to photograph the minister and the German ambassador at the GTDEE section of the Ger man Pavilion. In addition, GTDEE would like to thank Mr. Wichit Tangwongcheunsuk, Manager of Qualification and Training of BMW (Thailand) Co., Ltd., for his active participation in the event. During the exhibition, three young scientists from the Jugendforscht-Programme presented their research work at the German Pavilion. At the same time, with the support and contribution of Mercedes Benz and BMW, GTDEE was able to present exhibition models of the engines produced by those companies to visitors.
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EXAMINATION COMMITTEE CERTIFICATE HANDOVER CEREMONY On 22 August 2017, the prestigious handover ceremony of cer tificates to the GTCC Examination Committee took place at the German Ambassador’s Residence. German Ambassador to Thailand, H.E. Peter Pruegel, and GTCC Executive Director, Dr. Roland Wein, presented the cer tificates to the GTCC examiners and advisors. The GTDEE team, comprising Project Director Mr. Markus H of f m an n , Sen io r P roj e ct M a n a g e r Dr. Kamonsak Suradom, Project Manager Mr. Panuwat Jaitham, Senior Consultant Mr. Katiphot Kanoknorasade, Project Assistant Ms. Apinya Amporn, also attended the ceremony. G TDE E o r gan is ed t h e G TC C F i n a l Examinations 2017 from 13 March to 31 July 2017 in co-operation with college partners and well-known universities including the Eastern Technological College in Chonburi,
Don Bosco Technological College Bangkok, King Mongkut’s University of Technology North Bangkok and the Kasetsart University Kamphaeng Saen Campus in Nakhon Pathom.
SCHOOL ASSESSMENT AT EASTERN TECHNOLOGICAL COLLEGE From 12 to 14 September 2017 GTDEE team members Mr. Markus Hoffmann, Dr. Kamonsak Suradom, Mr. Panuwat Jaitham, Mr. Katiphot Kanoknorasade, Ms. Apinya Amporn and GTDEE trainee Mr. Ansgar Schaefer visited the Eastern Technological College (E.Tech) to conduct a Vocational College Quality Assessment based on German standards. Dr. Prasert Klinchoo, the Director of E.Tech, teachers and the management team warmly welcomed the GTDEE team, and provided support and helpful cooperation during the assessment. During the three-day visit, the GTDEE team extensively visited classrooms and workshops, inspected the college grounds and safety provisions, interviewed the students and met with the students’ parents.
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34 GTDEE INSIGHT
MINISTRY OF FOREIGN AFFAIRS SEMINAR On 22 September 2017, the GTDEE team, led by M r. M ar kus H of f m a n n a n d Dr. Kamonsak Suradom, participated in a seminar on “Sharing Best Pr actice in Vocational Education towards Thailand 4.0”, which was hosted by Ministry of Foreign Affairs of Thailand. Mr. Hoffmann was invited to be a guest speaker on “Vocational Training and Foreign Investment in Thailand”. The event took place at the Ministry of Foreign Affairs.
VISIT TO KING MONGKUT’S UNIVERSITY OF TECHNOLOGY NORTH BANGKOK (KMUTNB) RAYONG CAMPUS On 26 September 2017, the GTDEE team members Mr. Markus Hoffmann, Dr. Kamonsak Suradom, Mr. Panuwat Jaitham and GTDEE trainee Mr. Ansgar Schaefer made a site visit to the Division of Mechanical and Automotive Engineering Technology, Faculty of Engineering and Technology, King Mongkut’s University of Technology North Bangkok (KMUTNB) Rayong Campus. Mr. Saman Kumpakeaw, Vice-Dean of Academic and Student Affairs of the Faculty of Engineering and Technology, warmly welcomed the GTDEE team.
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MEMORANDUM OF UNDERSTANDING SIGNING CEREMONY On 5 October 2017, GTDEE team members Mr. Markus Hoffmann, Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade participated in a Memorandum of Understanding signing ceremony for the German-Thai Dual Excellence Education Programme between BMW (Thailand) Co., Ltd. and Don Bosco Technological College. The photograph of th e c e r e m o ny, h eld a t D o n B os co Technological College, shows (from left): Third Secretar y of the Economic and Commercial Section, German Embassy in Thailand Mr. Karl-Heinrich Helmut Ewald Herbert Adam; General Manager (Dealer Development BMW Thailand) Mr. Jatupon Puttaviboon; President of BMW Mr. Stefan Teucher t; Rector of Don Bosco Rev. Fr. Manachai Tharachai; Director of Don Bosco Rev. Fr. Monthon Rojjanasutadkul; and Mr. Hoffmann.
VETnet CONFERENCE IN SLOVAKIA GTDEE Project Director Mr. Mar kus Hoffmann was invited to participate in the VETnet Conference at Bratislava, Slovakia from 10 to 13 October 2017. Representatives from 11 countries involved in the VETnet project participated in the conference, the topic of which was “Strengthening dual vocational structures abroad through closer connection of vocational education”.
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36 GTDEE INSIGHT
THREE-PARTY MEETING O n 1 8 O c to be r 2 0 1 7 , G TD E E t e a m members Mr. Markus Hoffmann, Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade participated in a meeting with Grohe Siam Ltd. and Eastern Technological College (E.Tech) at the Grohe Siam office in Rayong to discuss the Final Examination 2018 and orientation for the 2017 batch of apprentices.
MEETING WITH ROBERT BOSCH AUTOMOTIVE TECHNOLOGIES (THAILAND) CO., LTD. On 18 October 2017, GTDEE team members Mr. Markus Hoffmann, Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade participated in a meeting with Robert Bosch Automotive Technologies (Thailand) Co., Ltd. at the company’s Rayong facility. The focus of the meeting was on the Final Examination 2018 and orientation for the 2017 batch of apprentices.
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GTDEE WORKSHOP FOR A-LEVEL CERTIFICATE APPRENTICES On 20 October 2017, the GTDEE team hosted a workshop at the GTCC office in Bangkok for A-Level certificate automotive mechatronics apprentices from Don Bosco Technological College. Among a total of 19 participants, five of the apprentices are being trained at Mercedes Benz (Thailand) Ltd. while the other 14 apprentices are being tr aine d at BMW (T hailand ) C o. , Lt d. Mr. Katiphot Kanoknorrasade, Dr. Kamonsak Sur adom, Ms. Apinya Ampor n, and Mr. Panuwat Jaitham gave presentations that covered, respectively, GTDEE Project introduction and dual education, the rules and regulations for becoming an apprentice, regulations of the Ministr y of Education and Ministr y of Labour on Apprentices’ Registration, and presentation techniques.
FIVE-PARTY MEETING O n 2 4 O c to be r 2 0 1 7 , G TD E E t e a m members Mr. Markus Hoffmann, Dr. Kamonsak Suradom, Mr. Panuwat Jaitham, Ms. Apinya Amporn and Mr. Ansgar Schaefer participated in a meeting at the GTCC office with the Office of Vocational Education Commission (OVEC), Eastern Technological College (E.Tech), Saowapha Vocational College and Panitchayakanrajdamnern Technological College at which the results of the OVEC Vocational Trip to Germany, from 29 September to 8 October 2017 to Germany, were presented. In addition, the meeting ser ved as a consultation session for the upcoming delegation trips to Germany by E.Tech and KMUTNB.
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38 MEMBERS’ CORNER
NEW GTCC MEMBERS up to 31 December 2017
German-Thai Chamber of Commerce warmly welcomes 22 new members! Aberle Automation (Thailand) Co., Ltd.
CEVA Logistics (Thailand) Ltd. Electrolux Building, 8th Floor, 1910 New Petchburi Road, Bangkapi, Huaykwang, Bangkok 10310 Thailand Tel: +66 2 714 5000 Fax: +66 2 714 5008
1, Empire Tower 47th Floor, Unit Room 4703, South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 Thailand Tel: +66 2 686 1254 Fax: +66 2 686 3499 sasithorn.thewasakraksa@ aberle-automation.asia www.aberle-automation.asia Activities Automotive Smart Warehouse, Plant service, Machinery Manufacturing, Installation and commissioning, Import and Export Chamber Representative Heiko Schmidt and Phairat Sajjatham
Boyden Associates (Thailand) Limited 17th Floor, M Thai Tower, All Season Place, 87 Wireless Road, Lumpini Pathumwan, Bangkok 10330 Thailand Tel: +66 2 654 0760 Fax: +66 2 654 0766 www.boyden.co.th Activities Executive search and recruitment, interim and contract professionals, human capital consulting and assessments Chamber Representative Chainarong Indharameesup and Tom Sorensen
Activities Global Supply Chain Logistics Services Chamber Representative: Russell Pang
GTCC MEMBER 2018
Chonburi Special Steel Group Co., Ltd. 448/4, 448/8, 449/9 Moo7, Nongkham, Sriracha, Chonburi 20110 Thailand Tel: +66 38 066 048, +66 81 404 4943, +66 81 581 9212 Fax: +66 38 066 049 sitthipong@cssgroup.co.th Activities Steel bars for reinforced concrete. Two type round bars, deformed bars Chamber Representative Sitthipong Rattanachamorn
Daimler Commercial Vehicles (Thailand) Ltd. 3 Rajanakarn Building, 20th Floor, South Sathorn Road, Yannawa, Sathorn Bangkok 10120 Thailand Tel: +66 91 576 3908 harald.h.busch@daimler.com Activities To develop a network of retail dealers for the distribution of Trucks & Buses and spare parts. To manage customer services (spare part, warranties, technical assistance) and trainings of appointed dealers. To operate the wholesale of Trucks & Buses and spare parts. Chamber Representative Sascha Ricanek and Harald Busch
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MEMBERS’ CORNER 39
Discover the World (Thailand) Co., Ltd.
Ek-Chai Distribution System Co., Ltd.
21st Floor, Vorawat Building, 849 Silom Road, Bangrak, Bangkok 10500 Thailand Tel: +66 2 635 1827 to 29 Fax: +66 2 635 1839 boodsabann.c@ discovertheworldthailand.com www.discovertheworld.com
629/1 Nawamintr Road, Nuanchan, Buengkoom, Bangkok 10230 Thailand Tel: +66 2 797 9000 Fax: +66 2 797 9824 www.tescolotus.com Activities Retail Business. Ek-Chai Distribution System Co., Ltd (Tesco Lotus) now serves 15 million customers each week through a network of over 1,900 stores around Thailand. There are 5 store formats built to meet the different needs of customers: Extra, Hypermarket, Department, Talad and Express. Tesco Lotus also launched Online shopping service
Activities Travel Sales Agency Company. Discover the World (Thailand) product range currently includes Expedia TAAP; Hertz, Thrifty, Dollar Ace & Firefly Car Rentals; Caesars Entertainment; Alitalia, Bmi Regional & Ukraine International Airlines; Traveltek; Azamara, Celebrity, Celestyal & Royal Caribbean Cruises.
Chamber Representative Tanaesorn Nuangjumnong and Monchai Intarapornudom
Chamber Representative Boodsabann Chanthawong and Arnupab Meesin
Holiday Inn & Suites Rayong City Centre
Dr. Eckel Animal Nutrition (Thailand) Co., Ltd.
554/5 Sukhumvit Road, Noen Pra, Muang Rayong, Rayong 21000 Thailand Tel: +66 38 978 789 Fax: +66 38 978 787 hisrayong.rsvn@ihg.com www.holidayinn.com/rayong
973 President Tower Level 14, Unit 1407, Ploenchit Road, Lumpini, Pathumwan, Bangkok 10330 Thailand Tel: +66 2 656 1619 Ext. 1406, 1407 a.lewke@dr-eckel.de www.dr-eckel.de Activities Regional head office under the IHQ program of the Thai Board of Investment. Promote sales of innovative feed additive concepts “Made in Germany”. Provide technical services in animal nutrition to customers in Thailand and Asia. Cooperate with local research teams advancing future oriented concepts in healthy & sustainable animal nutrition.
Activities Holiday Inn & Suites Rayong City Centre, the first and only international branded hotel in Rayong. Located in heart of Rayong's city centre and within close proximity to some of Thailand's major industrial parks including the Eastern Seaboard and Map Ta Phut Industrial Park. Just 33 kms. from U-Tapao International Airport and adjacent to Passione Shopping Destination along Sukhumvit Road.
Chamber Representative Dr. Andreas Lewke and Dr. Antje Eckel
Chamber Representative Ian Pirodon and Caroline Shen
GAUDLITZ GmbH (Headquarters) Callenberger Str. 42, 96450 Coburg Tel: +49 9561 648 0 Fax: +49 9561 648 648 info@gaudlitz.de www.gaudlitz.de Activities Production of precision plastic solutions for the automotive, healthcare and industry sector, production of precision tooling, prototyping and development partner Chamber Representative Lucas Galuppo and Niels Roelofsen
Mr. Konstantin Janke GTCC MEMBER 2018
Supalai River Resort, Charoen Nakhon Soi 57, Dao Khanong, Thon Buri, Bangkok 10600 Thailand Tel: +66 98 506 0106 konstantinjanke@protonmail.com Activities Marketing
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40 MEMBERS’ CORNER
LB Brewing Co., Ltd. 199/16 Sukhaphiban 5 Road, Soi 59, Ao Ngoen, Sai Mai, Bangkok 10220 Thailand Tel: +66 62 012 7273 roman@ladybraeu.com www.ladybraeu.com Activities Producing German-Style craft beer and providing it to events, hotels, bars etc. Chamber Representative Roman Philippi and Khanidta Chuamuangpan
PKF Holdings (Thailand) Limited
No. 98 Sathorn Square Office Tower, 28th Floor, Unit 2812, North Sathorn Road, Silom, Bangrak, Bangkok 10500 Thailand Tel: +66 2 108 1591 to 6 Fax: +66 2 108 1599 thailand@pkf.com www.pkf.co.th Activities “Accounting and Business Advisory Services: Assurance, Tax, Advisory, Business Solutions, Corporate Finance, Transactions Services. PKF Thailand - professional services firm headquartered in the heart of Bangkok. A member of PKF International’s global family of legally independent firms, with 400 offices operating in 150 countries.” Chamber Representative Oliver Grosse-Brauckmann and Andrew McBean
SATYAPON & PARTNERS LIMITED One Pacific Place, 9th Floor, Suite 909, 140 Sukhumvit Road, Klongtory, Bangkok 10110 Thailand Tel: +66 2 254 8858 Fax: +66 2 254 2550 satyapon@satyapon.com www.satyapon.com Activities Intellectual Property Law Firm. IP Law, Copyright, Trademark, Patent & Design Application Prosecution, PCT and Madrid Protocol Filings, Contentions Matters, Negotiations, Litigation, Investigations, Licensing, Enforcement. We help some of the most famous brands on the planet protect their rights in Asia. Chamber Representative Satyapon Sachdecha and Nathan Wood
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SENATOR INTERNATIONAL LOGISTICS LTD. 2nd floor, Permpoon Bldg. 32, Sukhumvit soi 87, Sukhumvit road, Bangjak, Prakanong Bangkok 10260 Thailand Tel: +66 2 311 4408 Fax: +66 2 311 4409 mark.apiratikorn@ bkk.senator-international.com www.senator-international.com Activities Air freight, Sea freight, Project, Automotive, Logistics and Custom Clearance Chamber Representative Mark Apiratikorn
SMITHIPOL Co., Ltd 1456 Moo 4 Soi Sukhapiban 11, Theparak road, Tambon Theparak, Amphur Muang Samutprakarn 10270 Thailand Tel: +66 2 394 6228 Fax: +66 2 757 9121 smithipl@loxinfo.co.th www.smithipol.co.th Activities Printing business for label Chamber Representative Saowakhon Julpipatwong and Sonthaya Klomplien
SOWITEC (Thailand) Co., Ltd. 2/38 Bangna Complex Office Tower Building I, 8th Floor, Soi Bangna-Trad 25, Bangna-Trad Road, Bangna, Bangna, Bangkok 10260 Thailand Tel: +66 2 173 6420 Fax: +66 2 173 6421 Thailand@sowitec.com www.sowitec.com Activities Development of renewable wind and solar projects Chamber Representative Wolfgang Peter Kurz and Frank Jurgen Hummel
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Synergies Worldwide Sourcing Co., Ltd. 518/5 Maneeya center Building, 10th Floor, Ploenchit road, Lumpini, Patumwan, Bangkok 10330 Thailand Tel: +66 2 652 0638 guido@synergiesworldwide.com www.synergiesworldwide.com Activities Product development, souring, trading and designing services for the following garment product categories: knits, woven, and sweaters. Applicable for male, female and kids/children market segment Chamber Representative Guido Schlossmann and Aimee Pantin Baynosa
The Talent Fishers Group 153/3, 4th Floor, Golden Land Building, Soi Mahardlekluang 1, Rajdamri Road, Lumpini, Pathumwan, Bangkok 10330, Thailand phattarawan.phimpha@talent-fishers.com www.talent-fishers.com Activities Talent Fishers is a premium boutique recruitment group specialised on the Asian markets. We cover the whole region with operations in Hong Kong, Shanghai, Singapore, Bangkok, Ho Chi Minh City, Bangalore, Istanbul. Talent Fishers offers Recruitment and HR consulting solutions and we are fully aligned in terms of vision of what a recruitment consulting teams should offer. Chamber Representative Romeo Ramos de Moreira and Phattarawan Phimpha
Thanyathip Rice Co., Ltd.
69/322 Ramkamhaeng 164, Minburi, Bangkok 10510 Thailand Tel: +66 2 956 8322 Fax: +66 2 513 876 export@thanyathiprice.com www.thanyathiprice.com Activities Thai rice exporters: Thai jasmine rice, Thai long grain rice to European Countries such as France, Germany, UK and to USA, Canada and Australia Chamber Representative Thanaporn Kulvattanayothin and Kannapong Qawvasut
The Peninsula Bangkok 333 Charoennakorn Road, Klongsan Bangkok 10600 Thailand Tel: +66 2 020 2888 pbk@peninsula.com www.peninsula.com Activities Luxury hotel Chamber Representative Joseph Sampermans and Geoffrey Webb
Verztec Consulting (Thailand) Ltd. 1 Empire Tower, 45th Floor, Unit 4505, River Wing West, South Sathorn Road, Yannawa, Sathorn Bangkok 10120 Thailand Tel: +66 2 670 0461 Fax: +66 2 670 0462 bangkok@verztec.com www.verztec.com Activities Verztec is a leading ISO 9001: 2015Global Content Consulting Company. Verztec assists companies around the world to design, develop, localize and publish their global communication messages in over 100 languages across various channels. Chamber Representative Pakaraparn Nakyam and Oraphan Phuapathom
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42 MEMBER’S CORNER
Front row, from left – Siripong Klomplien, SMITHIPOL Co., Ltd.; Marc Wimmer, Reinhausen Thailand Ltd.; Thanthach Ritthinam, Somboon Advance Technology Co., Ltd.; Thorsten Harenberg, deugro Projects (Thailand) Co., Ltd.; Oliver Grosse-Brauckmann, PKF Holdings (Thailand) Limited; Tobias Lauinger, Global Wines & More Co., Ltd. Back row, from left – Sonthaya Klomplien, SMITHIPOL Co., Ltd.; Nathan Wood, SATYAPON & PARTNERS LIMITED; Dr. Andreas Lewke, Dr. Eckel Animal Nutrition (Thailand) Co. Ltd.; Sven Ernst, BUZZWOO! Asia Co., LTD.; Willem Pentermann, Ramada Plaza Bangkok Menam Riverside; Roman Philippi, LB Brewing Co., Ltd.
NEW MEMBER AND NEW REPRESENTATIVE ORIENTATION On 14 December 2017, GTCC organised a New Members and Representatives Orientation at Bangkok Marriott Hotel Sukhumvit. Twelve representatives from eleven new member companies gathered at the meeting at which it provided an ideal platform for participants to establish meaningful connections and a smooth transition to the GTCC community.
“The GTCC networking event is a good kick-start to get familiar with the organisation. You connect easily to people just like you. Gathering in such a group allows getting a broad overview of what members do. It showcases what huge business collaboration potential the GTCC connection offers. A must go to!” Oliver Grosse-Brauckmann, International Support Director PKF Holdings (Thailand) Limited
“Nice to meet the team during the new member orientation. It was a nice set up and the speed networking is a good idea to get to know new members.” Willem Pentermann, General Manager Ramada Plaza Bangkok Menam Riverside
“Overall the idea of having an orientation and the chance to meet new members is a good one and totally makes sense. It’s a great on-boarding strategy. I also liked that you provided a full guest list of participants before the event. It’s helpful to make some basic preparations and research beforehand. It’s great that the orientation was scheduled the same day as the GTCC Family Christmas party. For members that outside Bangkok (such as us) it makes the whole trip much more efficient. I also appreciated that the “networking” part was kind of the main element of the event. Great way to meet all the new members” Sven Ernst, Managing Director BUZZWOO! Asia Co., Ltd.
UPDATE 1/2018
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44 TRADE FAIRS
ceramitec: WORLD'S FOREMOST CERAMICS INDUSTRY TRADE SHOW 10-13 April 2018, Munich
As the leading hub for ceramics sector-wide expertise and technology, ceramitec acts as the hub for bringing the industry together. The event represents the entire value chain in the ceramics industry, attracting all the key players and innovation leaders, making ceramitec the leading international trade fair within the industry. The next ceramitec trade fair will take place from 10 to 13 April 2018 at the Messe München exhibition centre in Munich. The show is the central event at which the entire ceramics industry – from manufacturers through to scientists – comes together. Over the course of four days, some 600 exhibitors from all over the world present their entire portfolios on machinery and other appliances, systems, processes and raw materials. Every branch of the industry is represented, including classic ceramics, industrial ceramics, ceramic engineering, technical ceramics and powder metallurgy. This trade fair is the leading gathering point for leading manufacturers, users and scientists. It is the ideal hub for the industry’s exhibitors and visitors to meet for business discussions and sharing expertise. As such, the event forges synergies and raises awareness of new technologies and applications in production, research and development. There are a number of good reasons for visiting or exhibiting at ceramitec, including the following: As the leading trade fair for the ceramics industry, ceramitec is the ideal meeting point where new products and technology are presented, information exchanged and, above all, where successful business is conducted;
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The exceptional international flavour of ceramitec is created by the whole world proverbially coming together. Some 60 percent of exhibitors and visitors come from abroad; The presence of market leaders. The key players in the industry are always fully represented at ceramitec as they are aware of the value of exhibiting and making contact with decision-makers; It is the industry’s all-in-one skills and technology hub and innovation forum. This is why ceramitec is always chosen for product launches and presenting new innovations; The oppor tunity for discovering innovations to meet market requirements. At ceramitec there are innovative products and applications for industry, research and science – ready for the market and waiting to be discovered; Complete market overview/wide range. The whole value chain for the ceramics industry is on display at ceramitec. All the related sectors and industries are represented at the highest level. The top-class conference programme provides an informational edge as it always tackles industry-wide topics for the future, including new developments and knowledge. In addition, the presentations cover special topics and interesting new markets. More than 4,000 visitors attended 65 presentations at the previous ceramitec in 2015. To discover more details about the defining features of ceramitec, visit the website at www.ceramitec.com. For exhibitor and visitor inquiries, please contact GTCC’s official representative for Messe München GmbH in Thailand, Ms. Patamaporn Wasuwat, at tel: +66 2 055 0641 or by e-mail at muenchen@gtcc.org.
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HANNOVER MESSE: GET NEW TECHNOLOGY FIRST 23-27 April 2018, Hannover
HANNOVER MESSE is the world’s leading trade fair for industrial technology. With its core focus on “Integrated Industr y” and “Integrated Energy”, it is the number 1 global platform for Industry 4.0. The show will next be held from 23 to 27 April 2018 in Hannover, Germany, and will provide a comprehensive overview of the latest visions and technologies for the digitization of production and energy systems. HANNOVER MESSE 2018 will feature five parallel events: IAMD (Integrated Automation, Motion & Drives); Digital Factory; Energy; Industrial Supply; and Research and Technology. It will also be co-staged with CeMAT, the world’s leading trade fair for intralogistics and supply chain management. Mexico will star as the Par tner Country at HANNOVER MESSE 2018. The German-Thai Chamber of Commerce (GTCC), as the official representative of Deutsche Messe AG in Thailand, cordially invites you to join its third business and study trip to HANNOVER MESSE with the theme “industry 4.0/Integrated Industry and Energy Solutions”, together with exclusive site visits, from 22 April to 1 May 2018. To register for the delegation or to request additional information, please contact GTCC at tel: +66 2 055 0643, or by e-mail at services@gtcc.org.
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46 TRADE FAIRS
ILA Berlin 2018: AEROSPACE INDUSTRY’S MOST COMPREHENSIVE TRADE SHOW 25-29 April 2018, Berlin ILA Berlin will welcome the aerospace world to Berlin from 25 to 29 April 2018. This innovative and comprehensive trade fair provides a global platform for the world’s aerospace industr y. More than 1,000 exhibitors, ranging from major corporations to highly specialised suppliers and users, will again be showcasing their expertise in areas such as civil aviation, defence, security and space flight at this event in the hear t of Europe. The space flight displays, highlighting the benefits of space travel under a single roof, are a successful concept and an increasingly attractive selling point for ILA.
Numerous leading players from the national and international aerospace industry – such as manufacturers of passenger aircraft, turbines or helicopters, suppliers of propulsion systems and designers of launch vehicles – have again registered to exhibit at ILA Berlin in 2018. Taking part will be market leaders such as Airbus, Boeing, Lockheed Martin Corporation, Lufthansa Technik AG, MTU Aero Engines AG, Rolls-Royce, Liebherr-Aerospace and Transportation SAS, RUAG Aviation and Saab International Deutschland GmbH.
Key display sections at ILA 2018 will include aviation, space, defence and security, and suppliers, and will feature the International Supplier Centre (ISC). The Special Features displays, which will be addressing a crosssection of themes, will include the ILA Future Lab, UAV Base, ILA HeliLounge and the ILA CareerCenter.
Covering an area of 4,000 m2, the world’s largest theme-focused aerospace exhibition awaits the opportunity to once again welcome its many visitors. More details on ILA Berlin are available at www.ila-berlin.de/en.
First-time exhibitors at ILA Berlin 2018 include Kawasaki from Japan, the Israeli aerospace companies Elbit Systems Ltd., Israel Aerospace Industries Ltd. (IAI) and Kongsberg Defence and Aerospace AS from Norway. International representatives making their first appearance will include the European Union Commission and CleanSky.
UPDATE 1/2018
In addition, an outstanding programme of conference events will be held in parallel with the trade fair, with leading figures in the fields of politics, industry and science addressing current topics and the future challenges facing the aerospace industry. Topics will include Industry 4.0, additive manufacturing/3D printing, alternative fuels and material research, under the heading of ‘Plastics meet Aviation’. Among other attractions at ILA Berlin will be a wide range of matchmaking and networking events that will offer international industry members an opportunity to meet and network.
For exhibitor and visitor enquiries, please contact GTCC’s official representative for Messe Berlin GmbH in Thailand, Ms. Patamaporn Wasuwat, at tel: +66 2 055 0641 or by e-mail at berlin@gtcc.org.
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GREENERY & LANDSCAPING CHINA (GLC) 29 -31 May 2018, Shanghai, China Following the success of Greener y & Landscaping China 2017 (GLC), which presented 122 exhibitors and attracted around 7,100 trade visitors, this trade fair will back in Shanghai’s SWCCEE on from 29 to 31 May 2018. In addition to continuing its focus on municipal greenery machinery and playground facilities, GLC 2018 will add two new ranges: nursery-grown plants and park equipment. Furthermore, it is worth mentioning that the event will move to a larger venue in the main hall 2. The new changes will all be of great interest to visitors. The 2017 exhibition's comprehensive approach to gardening and landscaping was very well received. Not only did trade visitors find products and services for traditional gardening and landscaping; the focus was also on machinery for the public sector and playground equipment. To participate as an exhibitor or visitor, please contact GTCC’s official representative for NürnbergMesse, Mr. Nupat Khusribanchong at tel: +66 2 055 0643, or by e-mail at nuernberg@gtcc.org.
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48 TRADE FAIRS
CEBIT 2018: NEW CONTENT, NEW FORMATS, NEW LOOK 11–15 June 2018, Hannover CEBIT is gearing up for the 2018 season with a new theme mix, new event formats and a totally new look and feel. “CEBIT 2018 will be a business festival for innovation and digitization,” Deutsche Messe Managing Board member Mr. Oliver Frese commented in a press release in June 2017. “The new CEBIT will feature tried-and-tested tradeshow elements, inspiring conference events and special networking platforms, all embedded in an energizing and captivating festival of bright ideas for the digital future.” The CEBIT show’s first summer showcase opens on 11 June 2018 with a completely new venue layout. “The innovative power of digitization is transforming companies and the way we engage with technology at work and at home. It is bringing fundamental change to the entire economy and the very fabric of society. From these various aspects and facets of digitization we have distilled our mission for the new CEBIT,” Mr. Frese explained. “Only CEBIT, with its long history and deep roots in the digital economy, has the credentials and capability needed to draw these various strands together into a cohesive, high-impact package,” he added. The new CEBIT will pick up on all the major digitization topics and present them in all their many facets. The show will take place against the backdrop of an exciting matrix of digital themes, including artificial intelligence, the Internet of Things (IoT), human robotics, service
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robotics, autonomous systems, big data analytics, cloud computing, security and virtual reality. More details about CEBIT 2018 are available at www.cebit.de. The German-Thai Chamber of Commerce is exclusively organizing a delegation trip to CEBIT 2018 from 10 to 16 June 2017. To register for the delegation or to request additional information, please contact Mr. Nupat Khusribanchong at tel: +66 2 055 0643, or by e-mail at nupat@gtcc.org.