Update Q2/2013

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U P DAT E 2/2013 http://thailand.ahk.de

T H E M AG A Z I N E O F T H E G E R M A N - T H A I C H A M B E R O F C O M M E R C E

Thailand shifting to a green economy

Joint Chambers luncheon with PM Yingluck

First GTCC Annual Gala Night a major success




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German-Thai Chamber of Commerce Annual Gala Night 2013 .................................................................................................................................................... The German-Thai Chamber of Commerce team wishes to extend its sincere gratitude to all distinguished sponsors and supporters of our first GTCC Annual Gala Night 2013 under the theme ‘The Glamour of Germany’. This spectacular night would not have been possible and successful without you! We look forward to our continued cooperation in the near future.

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DEAR READERS

We hope everyone has been enjoying smooth business operations during the past quarter as well as the somewhat cooler temperature brought by the rain. In this issue of Update magazine, we have focused on “Green Industry” and its significance for sustainable development. Green industry can be achieved through applying practices such as energy efficiency and carbon emission reduction at the core of industrial and business operations. Such practices are applicable to a range of industries, from industrial estates and chemical production to logistics, which are highlighted in the “Green Industry” section. You will find a number of interesting articles touching, for example, on green logistics and the influence of industrial real estate on green industries. Mitr Phol Bio Fuel Co., Ltd. has also shared with us an outlook on green and sustainable bio-ethanol and how it helps farmers while protecting the environment at the same time. Wondering how Thailand is moving towards a low carbon society? Then read the insight contributed by Thailand’s Ministry of Industry of at the end of “Green Industry” section. In the subsequent section “Chamber Activities”, you will notice that April-June has been a very active quarter for us and the team. We had the pleasure of hosting several events that included the presence of Prime Minister Yingluck Shinawatra as guest speaker at a GTCC Joint Chambers Luncheon as well as other keynote speakers who covered topics such as “Green Cities” and “Anti-corruption”. On the leisure side, we successfully organised a live broadcast of the 2013 UEFA Champions League Final presenting the battle between Borussia Dortmund and Bayern Munich. The month of May ended in glamour with the first event of its type, the GTCC Annual Gala Night 2013, which was introduced with the theme “The Glamour of Germany” at the Grand Hyatt Erawan Bangkok. Have a glance at some of the moments that we have recapped of this memorable evening. Last but not least, we look forward to continue bringing you fresh and exciting events in the next quarter, so stay tuned to our activities and event calendar on the GTCC website! With best regards,

Jörg Buck Executive Director

Update is published quarterly by the German-Thai Chamber of Commerce and distributed free of charge to members and qualified non-members in Thailand and abroad. Subscription is also available at an annual rate of US$75 (airmail). Payment can be made in cash or cheque to the German-Thai Chamber of Commerce, Empire Tower, 195 South Sathorn Rd., Bangkok 10120, Thailand. Tel.: (+66) 02-670-0600. Fax: (+66) 02-670-0601. E-mail address: info@gtcc.org. Any opinions expressed in articles in this magazine do not necessarily reflect the views of the Chamber. Update welcomes story and photo contributions from members and non-members alike. Articles may be reproduced with acknowledgement, except for those taken from other sources.

Publisher/Editor-in-Chief: Jörg Buck Editor & Communications Director: Ratanaporn Bistuer Advertising Director: Pimtip Faktorngpan Sub-Editor: Tony Oliver Design & Layout: Sorapol Liengboonlertchai


Save the Date! 2013 GTCC Oktoberfest Night 2013 1 – 2 November The GTCC Annual Oktoberfest Night is getting closer, so dust off your lederhosen and be prepared! Guess what? As we received such an overwhelming demand last year, we decided to bring to you a 2-day celebration in Bangkok this year to quench your thirst for this traditional German festivity! This will be an exciting opportunity to treat your team and corporate partners. So, don’t forget to note this on your calendar!

Day One : 1 November

GTCC Members and Friends

Day Two : 2 November

Special edition for All Nations

Further details, including Oktoberfest Night Sponsorship packages, will soon be available. Stay tuned!

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06 Thailand shifting to a green economy

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CONTENTS

Thailand shifting to a green economy

28 Powering into the future with Clean Energy Expo Asia

GREEN INDUSTRY

31 Joint Chambers luncheon with PM Yingluck

06 Thailand shifting to a green economy 10 Planning the future with FutureLab 11 Green and sustainable bio-ethanol: Helping farmers, protecting the environment 12 DHL – going for the green 14 Ensuring harmony with local communities and nature 15 ‘Solution provider’ says best answer for water heating is solar power 16 Answer for Thailand’s sustainability 17 Top 10 Thai architecture firms and property developers receive BCI asia awards 18 Narrowing the energy-efficiency gap in Thailand and ASEAN – a voluntary approach 20 Harmonising eco-labels an important issue for forthcoming ASEAN Economic Community 21 Sustainable consumption: Very much a shared task 22 National roadmap puts Thailand on path to becoming regional bioplastics hub 24 Green Industry: Moving towards a low carbon society

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MoU signing for GTdee programme

38 First GTCC Annual Gala Night a major success

BUSINESS BRIEFS

26 Another potential ‘ASEAN Tiger’ is on the prowl 27 German chamber network represented in Myanmar 28 Powering into the future with Clean Energy Expo Asia

CHAMBER ACTIVITIES 30 31 32 33 34 36 37 38

Ice Breaker BKK at Sofitel So Bangkok Joint Chambers luncheon with PM Yingluck Breakfast Talk: New Cambodian business perspectives Breakfast seminar: Solar and wind projects MoU signing for GTdee programme GTCC Luncheon with MP Petra Müller Info-workshop on energy efficiency in buildings First GTCC Annual Gala Night a major success

TRADE FAIRS

45 FachPack 2013 46 ‘Transport logistic 2013’ in Munich biggest

since its launch 47 IFA 2013 48 EMO Hannover 2013 – The World of Metalworking


06 GREEN INDUSTRY

THAILAND SHIFTING TO A GREEN ECONOMY

Contributed by: Dr. Waldemar Duscha, Germany Trade and Invest

Bangkok (gtai) - Thailand plans to focus its growth more on sustainability and environmental protection. Energy production plays a key role: 25 per cent of electricity is supposed to be produced from renewable energy sources by 2020. There is potential in Green Buildings, and environmentally-friendly construction is now being implemented. The same applies to bio-plastics for both domestic industr y and expor t. German know-how is greatly appreciated in the fields of waste management and wastewater treatment.

The Kingdom of Thailand wishes for a "greener" future. There are several different approaches and applications available from a number of regions that can help to provide an overall perspective of a new greener economy that will grow from generation to generation. "We will need to ensure that our growth will be sustainable and green," Prime Minister Yingluck Shinawatra said in March 2013 at the Joint Chambers Luncheon of the GermanThai Chamber of Commerce and the Embassy of the Federal Republic of Germany in Bangkok. "This is an area where we could use German investments and technology to develop a green economy” Today, 10 per cent of Thailand’s electricity generation comes from renewable energy sources. By 2020, the country expects to get 25 per cent of its energy from such sources. Until now, traditional power plants have dominated production based on natural gas (70 per cent) and coal (12 per cent). By 2021, a total capacity of 9.2 Gw should be available from three renewable energy sources – bio-energy (4.4 Gw), wind and solar power (3.2 Gw), and water power (1.6 Gw). Thailand wants to increase the share of renewable fuels in electricity generation – ethanol and biodiesel (the second-generation fuels) – to 44 per cent of oil consumption by 2020. Wind Energy Holding (WEH), the first private wind farm operator, plans to invest Baht 40 billion (approximately Euro 1.1 billion) in seven wind farms during the next four years. First, the plan is to build three wind projects with a total capacity of 276 MW at a cost of more than Baht 13 billion. The first two wind projects, Huay Bong 2 and Huay Bong 3 in Nakhon Ratchasima, are operated by the subsidiary Aeolus (WEH: 60 per cent) with Chubu Electric Power and Ratchaburi Electricity Generating Holding each holding 20 per cent of the projects. The projects are both expected to come online in 2013 and October 2013, respectively. WEH is still seeking a strategic investor for the third wind project, Watabak. Four other licences for wind projects with a total capacity of 340 MW are expected to be applied for during 2014-2016, amounting to a total investment of more than Baht 26 billion. The long-term objective of WEH is to have 2,000 MW from wind power capacity by 2020.

UPDATE 1/2013


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In the long term, "Green Building" has also a significant potential. Environmentally-conscious construction has a promising future in Thailand. This is the result of the second "Green Building and Retrofits Expo Asia 2012" in September 2012. According to Jones Lang LaSalle, Thailand is indeed far behind other countries, such as Singapore, but could soon be a leader in South-East Asia. A pioneer in this field is the Thailand Green Building Institute, which launched its new certificate, "Thai Rating of Energy and Environmental Sustainability" (TREES) in March 2012. Six companies, including Toyota Motor Thailand, Nakhon Ratchasima Toyota, Siam Fibre Cement, Kasikornbank, Univenture and Ananda Development, are already involved in the implementation of TREES.

Meanwhile, solar power generation is being expanded rapidly. Until now, ground systems represent the lion's share of the PV capacity with a total capacity of 2 Gw. Natural Energy Development (NED) currently operates the largest solar farm in Lop Buri province, which is producing 84 MW, sufficient for 70,000 households or 350,000 people. NED is a joint venture between CLP Renewables, Diamond Generating Asia (Mitsubishi) and the Electricity Generating Public Company. The Baht 5.4 billion plant was built by the international renewable energy development company, Impact Energy Asia.

In the initial period, the focus is on new office buildings of more than 2,000 m2. It means that further electricity-intensive target groups would be shopping centres and hospitals. Undoubtedly, an important market will be opened up here in the longer term. This market is building on the existing regulation for environmental protection and energy efficiency, but could also include non-regulated aspects, such as water conservation, temperature moderation, emission reduction or waste minimisation. According to the Thailand Green Building Institute, many new buildings have already been registered; however,

Through a joint venture with Thailand’s Thai Solar Energy (owned by the Maleenont family), the state enterprise energy giant, PTT, plans to establish 10 solar-farm projects with a combined capacity of 80 MW in Suphan Buri and Kanchanaburi provinces with a total investment of Baht 1.4 billion. PTT has acquired 40 per cent of Thai Solar Renewable (TSR), with the remaining 60 per cent owned by Thai Solar Energy. TSR is expected to obtain another nine licences for the next phase of solar project development the next few years. The national state organisation, the Electricity Generating Authority of Thailand (EGAT), and Ratchaburi are involved in dam projects in the Lao People’s Democratic Republic – such as the Xayaburi project (1,280 MW) costing some US$ 3.5 billion, and Nam Ngum 3 (440 MW) and Nam Ngiep 1 (289 MW), each costing US$ 1 billion. Almost all of the electricity has been sold to Thailand. The Lao PDR is also considering the construction of 10 more dams on the lower Mekong River. Through the "Cash-for-Clunkers" programme, Thailand’s Department of Energy wants to replace inefficient productive systems with new energy-saving green equipment. One-third of the programme is being funded by the Government of Thailand. In this context, about 70 companies have turned to alternative energy in 2012 – including Thai Airways (biodiesel), Central Pattana (Green Malls with a "Leadership in Energy and Environmental Design" certificate – LEED), Tesco Lotus (solar) and the Krungthai Bank (energy-saving lamps). This year, the Department of Alternative Energy Development and Efficiency expects twice as many initiatives to be proposed.

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08 GREEN INDUSTRY

because the builders have not provided any information, no building has been certified TREES so far. However, the "Green Building" standard has been awarded to one building in Bangkok and the further awards are likely to follow quickly, in particular in response to higher energy prices. For example, Park Ventures Ecoplex in Ploenchit as well as the headquarters of the Siam Cement Group in Bang Sue received the highest honour of the "LEED Platinum Mixed-use Building Award" from the United States Green Building Council in the past year. The Magnolias Ratchadamri Boulevard project, which will also house the Waldorf Astoria shops and luxury apartments, has aligned with both the LEED standards and TREES. The project has a total project value of approximately US$ 170 million and is scheduled to be completed by mid-2015, A leading role in environmentally-friendly building construction is being played by Pruksa Real Estate. The company participated in the Green Ocean Strategy project and won an "Asian CSR Award 2012" from the Asian Institute of Management Corporate Responsibility. The main focus was on the reduction of waste and environmental damage during construction. Old building material was recycled, the construction dust was significantly restricted by prefabricated construction elements and noise pollution was reduced through the inclusion of qualified labour. The development company Hemaraj has already established high international standards in safety and environmental protection at its industrial parks and was awarded the ISO 14001 certificate in 2004 and ISO 9001 in 2008. A showpiece is the company’s Eastern Seaboard Industrial Estate in Rayong, where Hemaraj joined with the Industrial Estate Authority of Thailand (IEAT) in 2009 in opening the Environmental Monitoring and Control Centre – the first of its type in Thailand.

UPDATE 1/2013

"Go Green" is also the new strategy of the leading oil conglomerate PTT Global Chemical – with the objective of enabling Thailand to become the first bio-hub of Asia. A major part of the five-year investment plan is designed for “green” polymers. PTT MCC Biochem Company, a joint venture between PTT and Mitsubishi Chemical Corporation, will pioneer the production of 20,000 metric tons (MT) of polybutylene succinate per year for a value of approximately US$ 100 million. At Map Ta Phut, a new Baht 1.3 billion eco-industrial area is being developed as Thailand's first “zero-wastewater” industrial park for the production of bio-petrochemicals and biofuels. PTT has created a second pillar by purchasing a 50 per cent stake in the United States-based NatureWorks, the world's leading manufacturer of polylactic acid bioplastics. The company is considering investing US$ 150 million in a second production plant with a capacity of 140,000 MT in Asia, possibly Thailand. In five years, PTT plans to replace about 10 per cent to 20 per cent of its plastic products with bioplastics based on sugar cane and cassava. The majority of its production output is destined for export, with the larger customers being in the automotive and packaging industries. However, there is much catching up to do in terms of waste management and recycling. The annual waste volume of Thai households, about two-thirds of which are urban, is 16 million MT (Bangkok alone accounts for about 10,000 MT annually).The waste volume is broken down as follows: organic components, 50 per cent; recycled materials, 42 per cent; building materials and scrap, 5 per cent; and hazardous waste, 3 per cent. Only about 38 per cent of total waste volume is disposed of properly. Of recyclable materials, only 3 million MT – which is less than half the total – are recovered, yielding Euro 500 million; this could actually be doubled. The Federation of Thai industries has agreed with nine institutions to undertake a study of a suitable waste management plan for Thailand.


GREEN INDUSTRY 09

the standard values. Thus, just 43 facilities are operational; however, the lack of a tax system for private households is making it difficult for the communities to maintain them. The Office of Natural Resources and Environmental Policy and Planning has embarked on the construction of eight new wastewater treatment facilities. The wastewater management, drainage and solid-waste disposal sector has been added as the fourth main focus of the new "Bangkok City Plan 2018� in addition to the three existing categories (land use, open spaces and green areas, and mass transit). The release of office and residential areas in urban planning is based on existing and planned routes of the urban rail systems, the BTS Skytrain and the underground MRT railway, as in the old city plan of 2006. The new city plan, however, e nc o ur age s the d e ve lo p m ent of environmentally-friendly buildings according to the TREES standard.

Industrial waste amounts to about 24 million MT annually, of which 10 per cent is considered dangerous. In 2011, the Industrial Waste Management Bureau stipulated a rate of 80 per cent of industrial waste for legal disposal. This has not been achieved as shown in studies in the chemical industry (fertiliser, paint, paper, chemicals and petroleum products) and the metals industry (iron and steel, and non-ferrous metals etc.).

In this c o nte x t, Ge r many e njoys a n outstanding reputation in Thailand, as confirmed by increasingly frequent and bigger study visits. For example, the "14th Bavarian Waste and Landfill Days" conference provided a clear and complete overview of Bavarian environmental standards to a visiting Thai delegation under the direction of Deputy Permanent Secretary Wijarn Simachaya. In addition to the conference, visits were also arranged to four locations with high environmental competence, i.e., the sewage treatment plant and the waste recycling plant in Augsburg, the KäĂ&#x;meyer biomass competence centre in Erkheim as well as Gallenbacher landfills.

In the chemical industry, only 817 (45 per cent) of 1,781 inspected plants outside the industrial zones were found to have disposed of their waste properly. In the industrial zones, the proportion was not much better at 57 per cent of 244 factories. In the metals industry, 32 per cent of 469 plants met the criteria outside of the industrial parks while it was 56 per cent of 89 factories inside the park. In the wastewater sector, half of the wastewater treatment facilities are facing problems, with the result that only one-fifth of total wastewater is treated. The Pollution Control Department noted in 2012 that communities, factories and farms released 14.8 million cubic metres (m3) of wastewater each day, but only 3.2 million m3 were being transferred to proper treatment systems. Of 101 wastewater treatment plants with a total budget of Baht 83 billion, the construction of only 91 has been completed, but 20 were not working and 28 did not meet

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PLANNING THE FUTURE WITH FutureLab Contributed by: Bayer Thai Co., Ltd. WORKING TOGETHER FOR THE IDEAS OF TOMORROW From climate change to global population growth – a Bayer exhibition in Leverkusen (Germany) presented ideas for addressing the challenges of tomorrow. More than 4,300 visitors came to see the exhibits and listened to short presentations by expert speakers. Now the FutureLab concept is to be expanded. Everyone likes innovations, new products and intelligent solutions. But who ensures that viable ideas are generated? That is the task of futurologists. They study the problems of today to find solutions for tomorrow. Global trends such as climate change, resource scarcity and population growth are among the most important drivers here. The experts draw on special methods so that they can properly assess the needs of humanity. One of these is the FutureLab concept developed by the New Business department at Bayer MaterialScience. FutureLab’s primary focus is on the sharing of expertise and experience between experts in various disciplines, for obviously future applications cannot be conceived and implemented by one company alone. As Eckard Foltin, head of the Creative Center at New Business explains, “Because problems are looked at from different perspectives, our FutureLab enables us to find solutions more efficiently.”

UPDATE 1/2013

EXPERT DIALOGUE IS KEY It is therefore important that the company draws on ideas from architects, product developers, designers and academic institutions when planning new products and applications. Foltin and his team came up with the idea for the concept after seeing the great success of two previous exhibitions dedicated to future living (Future Living 2020) and the logistics of tomorrow (Future Logistics 2020). “The response was so enthusiastic that we wanted to make FutureLab even more comprehensive,” says Lorenz Kramer, innovation manager at New Business. No sooner said than done. FutureLab was thus much more than just a four-week exhibition at which future topics are presented and debated.

SHORT PRESENTATIONS AND EXHIBITS Sixteen internal and external specialists – engineers, designers and marketing exper ts – presented their ideas in short presentations called “speed talks.” Helping to visualise their ideas were exhibits ranging from seating, work stations and architectural ideas to energy supply models. Says Kramer, “six topics arose out of the future projects: the future of living, working conditions, mobility, cities, surfaces, material and design.” Another highlight were two live broadcasts during tours through the exhibition. “Because our tiny camera also provided a look inside the exhibits, experts in the Americas and Asia were able to immerse themselves in entirely new worlds,” explains Foltin. The exhibition drew more than 4,300 visitors over 24 days. This also shows that the concept is very well suited as a marketing tool for developing strategic partnerships and sharing know-how. The lively technical discussions with industrial partners on the future_bizz network are fur ther confirmation of this. The New Business team is currently working on refining the overall concept. Foltin and his team have already come up with one idea: The next exhibition about the future might last just 24 hours – and be broadcast around the world.


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GREEN AND SUSTAINABLE BIO-ETHANOL: HELPING FARMERS, PROTECTING THE ENVIRONMENT Contributed by: Mitr Phol Bio Fuel Co., Ltd. For decades climate change has been recognised, and discussed, as the major cause of several recurring worldwide disasters including flooding, earthquakes and drought. These serious problems mainly originate from the fast growth of the world’s population, which has been the stimulus for the development and revolution of many industries. Moreover, the increasing number of humans on this planet is driving the ever-growing demand for facilities such as electricity supply, vehicles, air conditioning etc., all of which have created a serious rise in greenhouse gas (GHG) emissions from fossil fuels. The search for alternate fuels is therefore of major importance. One of the most notable successes in this field has been that of Brazil in transforming its sugar production to become one of the world’s biggest bio-fuel producers. This achievement inspired the Mitr Phol Group to start its renewable fuel business, Mitr Phol BioFuel. Mitr Phol BioFuel was established in July 2005 with the objective of helping sugar cane farmers increase their income while at the same time protecting the countr y’s environment and helping to ensure Thailand’s energy stability. Mitr Phol BioFuel produces industrial hydrous alcohol (95 per cent) and fuel ethanol (99.5 per cent) from molasses, sugar cane juice, and

other energy crops, which can be blended with petroleum fuel to produce gasohol E10, E20 and E85, thus providing a replacement for imported fossil fuels. Today, Mitr Phol BioFuel owns and operates three ethanol plants that produce ethanol from molasses in Suphan Buri, Kalasin and Chaiyaphum provinces. The group also owns another plant, Mae Sod Clean Energy in Tak province (a joint venture project with Padaeng Industry Public Co., Ltd., and Thai Oil PCL) which produces ethanol from sugar cane juice. Total production capacity now stands at 360 million litres per year. All Mitr Phol BioFuel‘s ethanol plants are using one of the world’s best technologies with high efficiency, low input resources and excellent waste management. Its green model begins by using internal molasses from Mitr Phol sugar mills. Most of molasses are transferred by molasses pipeline instead of trucks in order to reduce transportation costs as well as minimise the carbon footprint resulting from the use of fuel for transportation. Its production process not only consumes ver y low levels of energy; it also uses renewable sources for power and steam production because the biomass power plant is utilising sugar cane bagasses to produce and supply all the plants’ utilities. Consumption of water is drawn from a 100 per cent recycled supply produced through process optimisation and development.

Vinasses, or thin stillage, is the most difficult waste for all ethanol plants to manage due to its extreme properties that make it very difficult to treat. In Thailand, Mitr Phol BioFuel is the only producer so far to have invested in a special concentration unit for vinasses management. Vinasses is concentrated from 12 per cent to 35 per cent degrees Brix* (°Bx) to reduce its volume to one third and improve its fertiliser properties. The properties of the concentrated vinasses are improved but not fermented further, as that would generate methane which is a potential greenhouse gas, during deep pond storage. During the past few years, many farmers have co-operated with the Mitr Phol Sugarcane Research Centre. As a result, the use of vinasses has become very popular among farmers in achieving increased sugar cane yields. In addition, the use of bio-fertiliser can

provide a substitute for synthesised chemical fertiliser, which, in turn, reduces greenhouse gas emissions, especially nitrous oxide. Finally, Mitr Phol BioFuel’s ethanol plants are “zero-waste” models that manufacture bioethanol fuel, which can claim to be a green and sustainable product because of its low carbon and water footprint, while ensuring a high level of responsibility to local communities.

*Sugar content of an aqueous solution. One degree Brix is 1 gram of sucrose in 100 grams of solution.

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Thomas Tieber, CEO South Asia, DHL Global Forwarding.

DHL - GOING FOR THE GREEN Contributed by: DHL Global Forwarding (Thailand) Ltd.

In 2008, Deutsche Post DHL became the first logistics company to set a specific target of improving its carbon dioxide efficiency by 30 per cent by 2020 compared with 2007 levels, thus acknowledging its responsibility, as the world’s leading logistics provider, for reducing its environmental impact.

To achieve these ambitious goals, companies are increasingly being required to disclose the carbon and greenhouse gas emissions produced by their operations, and to lower them. The result is a growing demand for services that could help them reduce their carbon footprint.

In response to both this target and the increase in demand by customers for energyefficient shipping, DHL Global Forwarding Asia Pacific, as a part of the Deutsche Post DHL Group, started pushing ahead in 2012 with its Asia Pacific GoGreen Programme in order to gain a foothold in green logistics.

STAYING AHEAD OF THE CURVE

Nations in the Asia-Pacific region are gradually emphasising the importance of reining in carbon emissions. China, for example, has set a target of cutting its carbon dioxide emissions (proportionate to its gross domestic product) by 40 to 45 per cent by 2020 compared with 2005 levels. In addition, China is aiming for a 15 per cent increase by 2020 in its use of non-fossil fuel power as its primary energy consumption.

The Big Station programme, which was launched in early 2012, is focusing on 15 major stations with the highest levels of

Other examples are Australia, which has introduced a carbon tax, and India, which has set sector-specific energy efficiency standards. In May this year, the Republic of Korea also announced a cap-and-trade programme that it intends to start in 2015, which is aimed at reducing greenhouse gas emissions by 30 per cent by 2020.

UPDATE 2/2013

DHL Global Forwarding Asia Pacific’s GoGreen Programme is a co-ordinated, four-pronged initiative: Big Station, Scope 3 Reduction, Sell Green and First Choice GoGreen.

Air freight.

energy consumption, including Hong Kong, Shanghai, Singapore, Sydney and Tokyo. These stations are to come up with cost and energy reduction initiatives by reviewing organisational processes and the use of office materials. Monthly progress reports from the local stations are submitted to the regional office team for reviews. The Scope 3 Reduction programme is aimed at moving customer shipments with modalities that offer the highest levels of energy efficiency. The programme includes transport solutions that efficiently utilise and/or integrate air freight and sea freight, and carbon-friendly road freight solutions. In tandem with the Scope 3 Reduction, the Sell Green programme supports customer


GREEN INDUSTRY 13

Road freight by cross-border truck requests on GoGreen products by training regional and local sales teams on GoGreen product knowledge. Last, the First Choice GoGreen programme encourages the use of First Choice techniques to boost green efforts. First Choice is a worldwide service optimisation campaign developed by DHL to improve service performance significantly in a highly-structured and systematic way. Fundamentally, First Choice makes use of various tools borrowed from the Six Sigma and Lean methodologies. According to Thomas Tieber, CEO, South Asia, DHL Global Forwarding, "we inspire our people to commit to the long-term success of our GoGreen programmes, and to become personally involved in helping the company find and implement environmentally sound processes and procedures at every level.”

GREEN PERSUASION As part of its GoGreen programme, DPDHL is committed to improving the carbon efficiency, both of its own operations and those of its transpor t subcontractors. Persistence and education are keys in convincing stakeholders to look beyond short-term value for long-term ‘green’ returns. The evolving logistics industry is expected to establish new standards for doing green business. Star ting from within, at DHL Thailand, for example, employees participate

by turning off all lights during lunch breaks, using recycled paper and having lunch packed in their own meal boxes instead of environmentally harmful foam boxes. On a larger scale, the company has some KPIs to measure and improve operational efficiency such as energy efficiency in warehouses and fuel as well as carbon emissions of fleet vehicles. In fact, energy saving is one of its top priorities in selecting trucks. The incorporation of power-save options in equipment is also an example of the energy-saving initiative implemented at offices to reduce the overall energy consumption in operations. “Acting responsibly as a company means we treat our employees, the environment, the interests of society and the capital that has been entrusted to us in a manner that is respectful and sustainable,” Thomas Tieber said. “Only in this way can we be successful in the long term. At DHL, we strive for best solutions for our environment in entirety; that is, customers, employees, the natural environment and local communities.”

Ocean freight border trucking transportation, multi-modal logistics, in-house customs brokerage as well as state-of-the-art general and free zone warehousing management and dedicated value-added ser vices, combined with worldwide coverage and an in-depth understanding of local markets. DHL is the global market leader in the logistics industry and “The Logistics Company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and inter national mail ser vices to its customers. As a global network composed of more than 220 countries and territories, and about 285,000 employees worldwide, DHL offers its customers superior service and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting environmental protection, disaster management and education. DHL is part of Deutsche Post DHL. The Group generated revenue of more than Euro 55 billion in 2012.

ABOUT THE COMPANY DHL Global Forwarding Thailand – a division of the global brand of DHL – is the leader in the Thai air and ocean freight markets. In addition to providing air and ocean freight services, the company prides itself in cross

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ENSURING HARMONY WITH LOCAL COMMUNITIES AND NATURE Contributed by: Hemaraj Land And Development Plc. As a world-class industrial estate developer, Hemaraj is committed to developing environmentally-friendly industrial estates that create harmony with local communities and nature. The company delivers well-planned development strategies and management systems that meet international standards in order to achieve sustainable development with proper environmental care. To date, Hemaraj has developed and is managing five industrial estates and two industrial lands, located in Rayong, Chonburi and Saraburi provinces, with a total land area of 36,027 rai (14,400 acres) and 750,000 m2 of ready-built factories and logistics parks. Through its extensive understanding of the environmental effects of different industries, the company is able to set up core clusters for each industrial estate, which allows proper infrastructure layout and utility management that match each industry. To ensure the minimum environmental impact, Hemaraj incorporates the following four main measures: • Keeping the infrastructure, water treatment and wastewater systems well maintained. Hemaraj is recognised as a leader in wastewater treatment using aerated lagoon and wetland systems. An aerated lagoon system uses a limited number of motors to deliver oxygen from the air into the wastewater.

B ase d o n His M a j e s t y t h e K i n g ’s environmentally-friendly wetland project, Hemaraj has adapted the project’s know-how to suit its specific requirements. It reduces

UPDATE 2/2013

energy consumption and provides treated wastewater that is clean enough to be recycled by factories for gardening purposes. Currently, the company is providing 265,000m3 per day of treated industrial water and wastewater. Modern sanitary landfill – a more environmentallyfriendly method was chosen for waste management. In co-operation with customers, the Industrial Estate Authority of Thailand (IEAT) and Hemaraj monitor the environmental parameters of all the industrial estate factories to safeguard the green process. In 2009, IEAT and Hemaraj jointly established the Environmental Monitoring and Control Centre (E:mc^2) at the Eastern Seaboard Industrial Estate (Rayong) (ESIE). As Thailand’s first environmental real-time monitoring unit in a private sector industrial estate, the centre aims for real-time processing of environmental reports, using highly reliable and accountable methodology, and a transparent policy. Tree planting in industrial estates. Each year Hemaraj organises tree planting activities to create buffer zones and increase the green area in its industrial estates. To date, 36,123 trees have been planted in the estates.

ECO-INDUSTRIAL ESTATE AWARDS In 2003, the Eastern Seaboard Industrial Estate (Rayong) was chosen as one of the five ECO IE Pilot estates with best practice for water resource management. In 2010, the estate was selected by IEAT to serve as the pioneer private industrial estate for demonstrating superior environmental management practices. Hemaraj’s industrial estates have also received ISO 14001:2004 and 9001:2008 certification as well as the following environment-related awards: (a) the Corporate Social Responsibility - Department of Industrial Works Award of Industry; (b) the “CSRDIW Award” in 2009 and “CSR-DIW Continuous Award” in 2010 and 2011 for Hemaraj Saraburi Industrial Land (Hemaraj SIL). Hemaraj Rayong Industrial Land (Hemaraj RIL) received the “CSRDIW Award” in 2010 and “CSR-DIW Continuous Award” in 2011. In 2011, the Eastern Seaboard Industrial Estate (Rayong) and Hemaraj Chonburi Industrial Estate received the EIA Monitoring Awards 2011 from the Office of Natural Resources and Environmental Policy and Planning (ONEP), Ministry of Natural Resources and Environment for their strict implementation of environmental measures as required by the EIA report. For more information, visit www.hemaraj.com or call 0-2719-9555


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‘SOLUTION PROVIDER’ SAYS BEST ANSWER FOR WATER HEATING IS SOLAR POWER Contributed by: Peerapat Technology Pcl. From its humble beginnings some 29 years ago, Peerapat has evolved into a leading manufacturer and regional distributor of cleaning and hygiene products in the hospitality market. The company’s vision and focus has always been to provide the highest degree of professional service. Each year, more topquality products – both locally produced and imported – are added to the Peerapat portfolio commensurate with the company’s goal of becoming the hospitality industry’s “solution provider”. The heat pump is a high-efficiency machine that is safe to use in producing warm water without creating pollution. It is suitable for use as a heat generator by the industrial and services sectors, such as in hotels and hospitals, either by direct or indirect warm water production. This procedure, which transfers heat to water, reduces energy consumption by approximately 70 per cent when compared with other water heating systems.

SOLAR WATER HEATING SYSTEM Enterprises need electrical energy to produce hot water for use in various processes related to manufacturing or for providing services. Generally, such energy can be produced from burning fossil fuels. However, with the current costs of energy r isin g c o n tinu o u s ly t og e t h e r w i t h environmental issues that arise mainly from the manufacturing process, the concept of using solar energy to produce heat has

become the main focus because it is free, clean and inexhaustible. Although the installation of solar energy technology requires high investment, the advantage of using solar power is that its zero cost makes it much cheaper than fossil or biomass fuels. For this reason, solar energy is considered to be used as the heat source instead of using the original fuels. The evacuated tube solar collector is a device that converts solar energy into another form of heat energy. It is two storeys high with a vacuum between layers. The interior of the tube is coated with radiation-absorbing substances. It is highly efficient and suitable for use where high temperature hot water is required. The evacuated tube solar collector can quickly heat up water to 1000C. It is able to heat water very quickly even in areas that experience cold weather, and it can be used throughout the year. The ideal places for installation are residential dwellings, hotels, resorts, hospitals, health and beauty services centres etc. Since it is a system producing hot water from renewable energy, it therefore does not cause side-effects or dangers from use. It is produced using with high-quality materials, which ensure that the equipment is safe throughout its lifetime, which is longer than 20 years. It also means users do not have to pay for electricity charge during that period. In addition, it conserves energy and the environment.

power generation with this method may be a problem on some days due to the seasonal nature of weather such as cloudiness and rain. As a result, the effectiveness of hot water production by solar panels is uncertain and erratic. Therefore, the integrated heat pump system is a worthwhile investment as it will produce hot water without having to worry about such problems and it is free hot water when there is the sunlight. In addition, it can cut down the cost of using an electric heater, which are costly in terms of electricity supply. The main components of the solar water heater and vacuum tube collector/solar hybrid system are (a) high-performance vacuum tubes, (b) a heat pump and (c) a hot-water storage tank. The interior of the solar panels has a manifold to transfer the heat received to the water in the storage tank. The interior of the water system includes a water heater for use when here is no sunlight (the heat pump is activated when the temperature of the hot water decreases). This type of system is called the Solar Water Heater Hybrid System. Contact details: Peerapat Technology Public Company Limited 406 Ratchadapisek Rd., Samsen Nork, Huaykwang, Bangkok 10310 Thailand Call centre: (662) 276 9000 Website: www.peerapat.com and www.peerapatshop.com

Although the use of solar panels to produce hot water provides free energy from nature,

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ANSWER FOR THAILAND’S SUSTAINABILITY Contributed by: Siemens Ltd. Thailand

Currently, major concerns exist about the global effects of climate change, the depletion of natural resources, world’s ageing population and accelerating urbanisation. While these issues might appear unimportant and farfetched to many people, the problems they create are actually much closer than we think. From the mass transportation that people use everyday, to the medical equipment used to diagnose diseases, the electricity needed for domestic usage and even that box of tissue on your work desk, it is evident that technologies are very much integrated into our daily lives and, inevitably, have an impact on global society. To tackle such vital issues, the term “Green Technology” has been heavily promoted in Thailand during the past few years in order to raise environmental awareness among the public in the hope of minimising and reversing the damage once done to this beautiful country. As a result, doing business and protecting the environment have become increasingly intertwined in the past decade. Spurred on by government regulations, social expectations and potential financial gains, companies in various industries have been trying very hard to accommodate such demands by Thai society. The real question is, “how to do so efficiently?” How can we ensure a healthcare system that is both excellent and affordable? How can cities grow and, at the same time, offer a high quality of life? How can industrial production be made more flexible and competitive? How can economic growth

be created while reducing the consumption of energy and resources at the same time? Although these are tough questions to answer, they must be addressed and taken seriously by organisations that are responsible for such happenings. While there is now much expectation for companies to provide things in a bigger, faster, better and “greener” manner, staying committed to all those requirements can be quite a daunting task for many businesses. However, one successful example of such an accomplishment is Siemens from Germany, one of the world‘s largest powerhouses in the electronics and electrical engineering sectors. Siemens has an impressive “Green” portfolio. Its unique goal is to become the leader in “Green Technology” by enhancing the performance of all stakeholders while at the same time saving the environment through efficient products. In other words, the solutions to all the questions raised above will be taken care of by the company. Siemens has already proven successful in all its business sectors – Energy, Healthcare, Industry and Infrastructure & Cities. Moreover, the company has already been proactively involved in planning various future mega-infrastructure projects in Thailand. As Mr. Anthony Chay, the President and CEO of Siemens Ltd. Thailand, has previously emphasised, "our goal is clear; we aim to stay as a reliable and trusted partner for our customers, providing them with the best solutions while maintaining our full commitment to the development of the country and improvement of people’s quality of life.” At the end of the day, what really matters is that Thais thoroughly understand the implications of such megatrends and are aware that, with the right type of “Green Technologies” the damage could be minimised and/or eliminated without compromising the comfort of everyday routines. Many countries around the globe have implemented a sustainable way of life, and it is time for Thailand to follow such “green” paths for the stability of the country and, ultimately, the world.

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Thailand’s 10 most-active architecture firms and property developers received the Building and Construction Interchange (BCI) Asia Top 10 Awards, presented by De Dietrich, at the annual BCI Asia Awards ceremony that was held at the St. Regis Bangkok on 28 May 2013. The portfolios of these elite architecture firms contain US$ 1.03 billion worth of properties that are scheduled for construction in Thailand this year while the portfolios of the top developers contain US$ 1.52 billion. The BCI Asia Top 10 Awards for 2013 in the architecture category were presented to: Architects 49 Ltd; Design + Develop Co., Ltd.; Design 103 International Ltd.; HASSELL; I'LL Design Studio Co., Ltd.; Interkon Akitek Co., Ltd.; Keen Design Studio Co., Ltd.; M.A.A.R. Co., Ltd.; Palmer & Turner (Thailand) Ltd.; and Steven J. Leach Jr. + Associates Ltd. In the developers category, BCI Asia Top 10 Awards were awarded to: Ananda Development Public Co., Ltd.; Asian Property Development Public Co., Ltd.; Casa Ville Co., Ltd.; Central Pattana Public Co., Ltd.; Krungthep Land Public Co., Ltd.; Nusasiri Public Co., Ltd.; Pruksa Real Estate Public Co., Ltd.; Sansiri Public Co., Ltd.; SC Asset Corporation Public Co., Ltd.; and Supalai Public Co., Ltd. The BCI Asia Top 10 Awards highlight the industry’s key players and place the spotlight

TOP 10 THAI ARCHITECTURE FIRMS AND PROPERTY DEVELOPERS RECEIVE BCI ASIA AWARDS Contributed by: BCI Asia Construction Information Co., Ltd. on the national leading developers and architectural firms. The awards are given to firms that will shape the building environment of tomorrow, enabling the market to better understand the important roles that these firms play as well as their impact, both socially and on the environment.

Now into its ninth year, the BCI Asia Awards is a regional event attended by senior representatives of the building and property development industries to honour the best in building and architecture in Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Viet Nam.

From 2013, BCI Asia has decided to expand and reposition the meaning of the Top 10 Awards in order to focus on sustainability. The winners of 2013 are identified as the firms with the greatest aggregate value of projects under construction during the last full calendar year according to the extent of their sustainability and green building ratings. Since its inception in 2005, the Top 10 Awards are among the most coveted awards in the Asian building and design industry.

Further to the BCI Asia Top 10 Awards, the FuturArc Prize (International Green Design competition) and FuturArc Green Leadership Award (International Awards for Green Built Projects) were also presented at the same ceremony.

BCI Asia Chairman Dr. Matthias Krups said: “I am really excited that today’s Top Ten awards are the first to take ‘environmental quality’ into account – welcome to our first ’Green‘ Top Ten Awards! This change will now favour those players that show true leadership, not only in shaping the built environment but also in ensuring sustainable development that will benefit future generations.”

More information on the BCI Asia Top 10 Awards and the 2013 winners can be found at http://www.bcitop10.com

Further information about the BCI Asia Top 10 Awards 2013 can be requested from: Ms. Leela Keawmamuang, Senior Research Consultant, BCI Asia Construction Information Co., Ltd. e-mail: munthicha@bciasia.com, tel: (+66) 02-651-8600. The BCI construction media group publishes more than 150,000 reports a year on future construction projects in the Asia-Pacific region.

In addition to promoting efficiency and transparency through its research services, BCI publishes the FuturArc journal as well as books on architecture. BCI currently employs 400 people in 18 cities.

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Participants included MASCI (Thailand) President, Dr. Santhi Kanoktanaporn (second left), and ACE Executive Director IR Hardiv H. Situmeang (fourth right).

NARROWING THE ENERGY-EFFICIENCY GAP IN THAILAND AND ASEAN - A VOLUNTARY APPROACH Contributed by: DI Kurt Seidel VDI 1 As the World Energy Outlook 2012 report of the International Energy Agency (IEA) demonstrates, investment of less than US$ 12 trillion in more energy-efficient technologies will not only rapidly pay for itself through reduced energy costs, it will also increase cumulative economic output up to 2035 by US$ 18 trillion worldwide. The potential to mitigate climate change in order to achieve the 2-degree Celsius target by investments in end-use efficiency is, according to the IEA study “Energy Technology Perspectives 2012”, considered as higher than that offered by investments in renewable energies. Yet the popularity of energy efficiency on the demand side is still far behind the popularity of renewable energies. Until now, the implementation of energy efficiency worldwide has been far short of its potential due to a number of barriers, even with the best available technologies for energy efficiency, including those produced in Germany, are already there to be used today. As a result, energy efficiency remains largely untapped, despite its economic, security, health and other co-benefits. In support of government policies and regulatory measures, the establishment of the international standard ISO 50001 in 2011 was aimed at enabling organisations to set up such systems and processes necessary to improving energy performance, including energy 1

efficiency, use, consumption, and intensity. Compliance with ISO 50001 is a good foundation, but certainly not enough and may amount to nothing more than ”window dressing” in order to improve a organisation’s public image. It is common knowledge among practioners that adherence to an Energy Management System such as ISO 50001 does not by itself automatically improve the energy performance of an organisation, especially in those organisations that lack a serious commitment by top management in this regard. Moreover, it does not establish absolute requirements for energy performance beyond the commitments in the energy policy of a particular organisation, its obligation to comply with applicable legal requirements and other requirements. The intent is that by implementing a management system, this process will eventually lead to improved energy performance. Thus, there is a need for voluntary approaches beyond ISO 50001 such as the ASEAN Energy Management Scheme (AEMAS) Energy Management Gold Standard Scheme with its training and certification of energy managers and the certification of energy end-users. In addition, AEMAS-trained and certified energy managers will have gained the skills and capacity to implement the AEMAS and ISO 5001 Energy Management Systems. The transaction costs for implementation and

certification, which can exceed the benefits (especially for SMEs), will therefore be significantly reduced for AEMAS-certified companies as they do not need to call on outside ISO consultants. AEMAS was designed in 2004-2006 under the guidance of the ASEAN Energy Efficiency and Conservation Sub-sector Network, and subsequently endorsed by the ASEAN Ministers on Energy Meeting (AMEM). It is now being established with funding from the European Commission (Switch Programme) by the ASEAN Centre for Energy (ACE) and seven partners in ASEAN countries, and will be applicable in all 10 ASEAN countries. ACE is establishing AEMAS as a key milestone in supporting the realisation of the ASEAN Economic Community 2015 and the economic integration of the ASEAN region. AEMAS defines the following three levels. Energy end-users that become AEMAScertified will be awarded the Energy Management Gold Standard (EMGS) brand in 3-star ratings. For the AEMAS Gold Standard 1-star category and all 3-star categories, in addition to an implemented energy policy and energy management system, the minimum requirements are: (a) a trained and certified energy manager; (b) a motivation plan for employees; and (c) budget and procurement management in favour of energy efficiency (EE).

CIM-Integrated Technical Expert, Climate Change and Energy Services, Management System Certification Institute (Thailand), Foundation for Industrial Development-Management System Certification Institute (Thailand) (DOE CDM–E0058); e-mail: kurt@masci.or.th; kurt.seidel@cimonline.de.

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GREEN INDUSTRY 19 For categories 2 and 3 there are additional requirements: (a) demonstration of budget spending in favour of EE; (b) demonstration of energy efficiency and renewable energy measures implementation; and (c) verified improvement of the energy efficiency index (EEI). More details on the specific requirements are available upon demand. Meanwhile it can be reported that the second AEMAS Gold Standard 2‐Star Project in ASEAN (the first AEMAS Gold Standard 2‐Star certificate was awarded to UTM University Teknologi Malaysia in 2012) has been audited and certified by the Management System Certification Institute (Thailand) (MASCI). The certificate was officially presented to the Energy Complex Company in Bangkok on 24 January 2013 during Energy Day 2013 (see photo).

operating under the aegis of the Foundation for Industrial Development (FID). As a Certification Body, MASCI (Thailand) is providing management systems assessment and certification such as ISO 9001, ISO 14001, ISO 50001 and AEMAS EnMS as well as validation, verification and certification of CDM projects, Gold Standard projects and other GHG schemes, such as ISO 14064. Application forms for Certified AEMAS Energy Manager and for AEMAS Energy Management Gold Standard as well as a list of certified AEMAS Energy Managers in Thailand are accessible for download from the AEMAS Thailand website, http://aemas-thailand. org/aemas-thailand.org/.

The buildings of ENCO were designed based on the following design standards in order to realise the energy/ environment conservation concepts: LEED Green Building Rating System Standard – ENCO has received the Leadership in Energy and Environmental Design (LEED) Core and Shell Platinum Award) – and the ASHRAE 90.1 Energy Efficient Design of New Buildings. The buildings include a double facade wall system and solar cells installed on the roofs. The company employs six AEMAS certified energy managers. The first AEMAS international conference was organised by ACE Executive Director IR Hardiv H. Situmeang, with participation by representatives and guests of the participating AEMAS country chapters and other stakeholders from the Government of Malaysia, UNIDO, European Union, the Austrian Consulate in Kuala Lumpur, academia and the private sector on 29 January 2013 in Putrajaya, Malaysia. The conference demonstrated the seriousness of the scheme’s implementation for embracing sustainable energy management. By co-hosting the event, the Government of Malaysia showed its strong commitment to energy management and making the country greener. Ten auditors, including the author, from MASCI (Thailand) have attended training sessions as AEMAS energy auditors or AEMAS energy managers in Bangkok and Cebu, respectively. Moreover, representatives of MASCI (Thailand) attended the AEMAS Country Council, Thailand meeting and the first international conference of AEMAS in Malaysia. MASCI (Thailand) was established on 10 September 1998 by the Ministry of Industry under a Cabinet Resolution. MASCI is

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HARMONISING ECO-LABELS AN IMPORTANT ISSUE FOR FORTHCOMING ASEAN ECONOMIC COMMUNITY Contributed by: GIZ Office Bangkok A range of environmental problems such as global warming, climate change and air pollution is affecting the entire world and is a major global challenge. To address this challenge, sustainable consumption and production (SCP) play a very important role, i.e., resources need to be produced, processed and consumed in a more environmentally sustainable way. SCP policies typically encompass a variety of policy tools such as green public procurement (GPP) and ecolabelling of products. Business and industrial sectors today encounter various challenges including, for example, increasing production costs, stricter environmental regulations/standards, higher market competition and changing consumer preferences for more environmentally-friendly products. For these reasons, industrial sectors need to adjust their management procedures, production processes, marketing strategies and maybe even the products themselves, in order to be competitive in local and global markets. In the context of green economy development, eco-labels can significantly reduce environmental impacts during the life cycle of a product, from resource extraction and manufacturing to disposal processes. By

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enabling producers to communicate directly with environmentally-conscious consumers about their production process, eco-labels enhance the competitiveness of green products over normal products, thus providing an incentive for manufacturers to invest in green technologies. Eco-labels also help to ensure the credibility of producer’s claims concerning the sustainable aspects of their products. According to the International Organization for Standardization (ISO), eco-labels can be classified into Type I (ISO 14020 and ISO 14024), Type II (ISO 14021) and Type III (ISO 14025), based on compliance certification, producers’ self-declaration of commitment to the environment, and the verification and disclosure of quantitative environmental impact data, respectively. Regarding Type I, due to the existing large number of eco-labels, manufacturers of international products have to face challenges such as high certification cost and efforts to get their products to comply with national eco-label criteria, which are different across countries. To help manufacturers overcome such challenges, harmonisation of ecolabelling will be an important issue for the upcoming ASEAN Economic Community

(AEC) in 2015 as it will help minimise trade barriers to eco-products as well as help reduce consumers’ confusion about the various labels in the region. Financed by the German Ministry for the Environment, Nature Conservation and Nuclear Safety, the project “Sustainable Consumption and Production for Low Carbon Economy – Low Emissions Public Procurement and Eco-Labelling (SCP4LCE)”, is being implemented by German International Co-operation (GIZ) together with Thailand’s Pollution Control Department, Ministry of Natural Resources and Environment, the Thailand Environmental Institute, the Thailand Greenhouse Gas Management Organisation and the Federation of Thai Industries. The project’s objectives are to develop and integrate climate-relevant criteria for selected product groups into existing eco-labelling as well as to strengthen low emission public procurement in Thailand. One of the planned activities is to set up a regional network to work on harmonisation of eco-labelling, e.g., through mutual acceptance of national ecolabels within the ASEAN region. For further information contact Mr. Thomas Lehmann (e-mail: Thomas.lehmann1@giz.de).


GREEN INDUSTRY 21 The path to a more sustainable lifestyle is not only through the creation of more sustainable products, but crucially also through engagement with consumers and collaboration with a variety of stakeholders. Seven billion people currently inhabit this planet. By 2050, that figure is expected to grow to about 9 billion, with 1 million people joining the middle class. However, natural resources such as fossil fuels or water are already being used up much faster than the planet can keep producing them. And the metals and minerals that are needed are only available in limited quantities. In order to address this challenge, product and technology innovations are a key component of driving towards sustainable consumption. After all, products are used daily in millions of households and industrial processes. However, companies must not only work on reducing the footprint of their products, they must also strive to increase product performance and the value they create for consumers.

Companies such as Henkel already have significant expertise in promoting products and services, and can apply their knowledge of marketing and communications to promote sustainable solutions, efficient usage and recycling. Henkel believes that informing consumers about more sustainable product choices and environmentally-conscious behaviour is a key issue because the ecological footprint of many products depends mainly on whether they are being used properly. Through targeted communications, Henkel has developed numerous communications instruments for making the added-value of these innovations transparent to consumers as well as its retail and industrial customers. For example, Henkel has created a website (www.henkelcar.com) where it shows how the use of Henkel technologies in automobile manufacturing results in improvements in sustainability.

SUSTAINABLE CONSUMPTION: VERY MUCH A SHARED TASK

This is where technology plays a ver y Contributed by: Henkel (Thailand) Ltd. important role. In 2012, Henkel, the consumer goods group and industrial adhesives company, developed a These include reductions in the number of process steps, cuts in sustainability strategy that focuses, through its product and technology energy and water consumption, and the manufacture of lighter and innovations, on offering consumers more value and better performance safer vehicles. With these technologies, Henkel supports the efforts while reducing its ecological footprint. of the whole automotive industry to increase efficiency and quality. Henkel aims to continuously improve all products across its entire portfolio, taking the whole value chain into account. This requires a high degree of innovation and concentration on developing products that enable the efficient use of resources such as energy and water. In 2012, Henkel employed about 2,600 people in research and development and invested Euro 408 million in these activities. However, product innovations will not be enough to ensure their widespread adoption. Transformations in lifestyle and consumption patterns are also needed in order to attain any type of long-term success. This requires both education to increase awareness and understanding of sustainability as well as access to relevant and easyto-understand information on products and their application. Marketing and advertising clearly have a role to play in this context and the emerging social media technologies offer the potential for innovative approaches.

In addition to product innovations and targeted communications, Henkel’s collaboration with retailers also plays an important role, as does its dialogue with politicians and non-governmental organisations. To raise awareness of this topic among the various stakeholders, Henkel engages proactively at the national and international levels. This includes participation at conferences and through its involvement in initiatives and associations, such as the World Business Council for Sustainable Development (WBCSD), the Consumer Goods Forum and the Sustainability Consortium. International retail groups such as Carrefour, Tesco and Wal-Mart, are important partners for Henkel on the road to more sustainable consumption. They offer excellent platforms for informing consumers about more sustainable products and encouraging their use in an environmentally responsible way. While innovations play a key role in enhancing the quality of life while using resources, consumers also represent a crucial part of any effort to achieve a more sustainable world. Through targeted communications, Henkel tries to promote a responsible attitude during product use, which is especially important as the ecological footprint of many products largely depends on them being used correctly. Through close collaboration with other stakeholders such as retailers, companies such as Henkel can greatly contribute to sustainable development in the future. Henkel operates worldwide with leading brands and technologies in three business areas – laundry and home care, beauty care and adhesive technologies. Founded in 1876, Henkel holds globally-leading market positions, both in consumer and industrial businesses, with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and in fiscal 2012 recorded sales of Euro 16,510 million and an adjusted operating profit of Euro 2,335 million. Henkel’s preferred shares are listed in the German stock index DAX.

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NATIONAL ROADMAP PUTS THAILAND ON PATH TO BECOMING REGIONAL BIOPLASTICS HUB By Dr. Wolfgang Baltus1 and Dr. Wantanee Chongkum2

In 2012, the National Innovation Agency (Public Organisation) (NIA) joined the NOVA Institute GmbH in Germany in a multi-stakeholder market study of the global bioplastic resin market being conducted from 2010 until 2020. The subject received additional support and attention recently when NIA, in association with the Thai Bioplastics Industry Association and PTT Public Company Ltd., organised a related biennial event, the “InnoBioPlast 2013” international conference and exhibition, from 24 to 26 January 2013 at the Queen Sirikit National Convention Centre. According to the latest findings of the study, the global markets for bio-based materials are increasing, with an estimated installed production capacity (as of 2011) for bio-based resins of more than 1 million tons annually. Based on available reference data from 2010, this represents an annual increase of more than 20 per cent. Asia will develop within these scenarios as a key region for bioplastic resin production; in fact, in 2012, Asia already began supplying more than 25 per cent of the world demand for bio-based resins.

NATIONAL BIOPLASTIC ROADMAP Thailand is one of a few countries in the world that has introduced policy measures for bioplastics to support sustainable bio-based innovations for the future of the country. These policy measures are created together with a national roadmap for bioplastics, which was endorsed by the Government of Thailand in 2008 and assigned to NIA for implementation. The main targets of these measures include: Realising sufficient supply of biomass for raw materials for the production of biobased plastics; Stimulating and promoting technology development for bio-based plastics; Building up new innovative industries and businesses; and Establishing a suppor tive infrastructure along the value chain for bio-based plastics, including government policies and end-oflife strategies Moreover, in December 2010, the Thai Cabinet approved the revision and extension of the National Bioplastics Roadmap in the second phase (2011-2015). The additional supportive measures to boost investments in the bioplastics industry in Thailand include construction of a pilot plant for bioplastic resin production with a capacity of up to 10,000 metric tons per year, tax incentives for investment, research and development, the establishment of bioplastics standards, and market and environmental policies. Thailand’s main advantages that will help it to become the future bioplastic hub in SouthEast Asia are already in place: The country boasts abundant sugar- and starch-based feedstock at competitive prices; A versatile fermentation industr y for organic acids, e.g., lactic acid (Purac), glutamic acid (Akinomoto), citric acid (Worldbest), or for bio-ethanol as biofuel, is already in place; A well-developed chemical industry is also able to suppor t the production of bio-based materials such as PLA (PTTNatureworks LLC), PBS (PTT-Mitsubishi Chemicals) or bio-based PET (Indorama); and

1. Senior Project Manager for Bioplastics, NIA. The German Government supports his work via the CIM-Intergrated Experts Programme 2. Director of Innovation Culture Promotion Department, NIA, and member of the National Bioplastics Industry Development Sub-Committee, the Bioplastics Research Committee of the National Research Council, and the Policy Committee of the Cassava and Cassava Products Research Centre at Suranaree University of Technology.

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The plastic conversion industry in Thailand is well-established with more than 3,000 companies active in this field. Thailand’s location in Asia, and particularly its proximity to China, is also of strategic importance. China appears to have the largest future customer potential. Also, Japan, as one of the most developed bio-based countries in Asia, has a long-term relationship with Thailand. Due to cost reasons, Japan is currently preparing to transfer parts of its own production of certain bioplastic end products to China and South-East Asia. THAILAND’S BENEFITS AS INDUSTRIAL LOCATION Incentives provided by Thailand’s Board of Investment (BOI) include a corporate tax holiday of eight years (follow by a 50 per cent tax reduction for the subsequent five years), a reduction of import tax on raw materials and machinery, and access to domestic feedstock at export (parity) price levels. The Government of Germany, through the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, can basically support activities of German companies in Thailand under certain requirements, based on a matching fund mechanism. The domestic market for bioplastics in Thailand, based on volume, is currently low (estimated to be around 1,000 tons/year).

Development of the local market is consequently one of the main reasons for the Government’s National Roadmap for Bioplastics. NIA has suppor ted and funded many innovation projects during the first years of operation including policy-building (e.g., with GIZ and NOVA) and waste management project trials (e.g., with BASF). As an example of the implementation of the National Bioplastics Roadmap in the fourth strategy, NIA together with the Thai Bioplastics Industry Association (TBIA) recently launched a pilot project in which bioplastic bags were distributed to restaurants and hotels in the popular tourism area of Samet Island, to be used for collecting organic waste that is then conver ted into organic fer tiliser at a composting facility. The composting technology used was developed by a Thai researcher from Suranaree Technology University in Khorat and can be utilised with high efficiency and economic levels of investment. The final model will soon be proposed to the Thai Government for consideration of launching the environmental policy on organic waste management using bioplastics. An important result of the activities has been the significant growth in awareness of bioplastics at the industr y, retailer and consumer levels. Thailand is therefore expected to develop as the future alternative

hub for global bio-ethanol/bio-based resin production, complementing that of Brazil. However, raw material costs represent between 40 per cent and 60 per cent (or more) of the production costs for certain bioplastics such as PLA or PBS, thus adding to the costs of utilities and waste disposal units. A major concern for bioplasticproducing companies is having the capability of producing these bioplastics in an economically feasible way. BIO-BASED MATERIALS IN ASIA: GENERAL SITUATION Many countries in Asia, e.g., China, Japan and Thailand, are currently intensifying their efforts to promote bio-based products in their economies in the search of biomass resourceoriented and sustainable solutions. However, other countries in the region, such as India, are still at the initial stage of this process. Even though a shift is evident in the bio-based material sector from biodegradable resins to durable products as well as to bio-based building blocks, the initial driving factor for introducing bio-based plastics into domestic Asian markets is still mostly biodegradability. In many Asian countries, e.g., Bhutan, China, India and Malaysia, conventional plastic bag bans or corresponding usage fees have been introduced in recent years with varying levels of success.

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GREEN INDUSTRY: MOVING TOWARDS A LOW CARBON SOCIETY

Contributed by: The Office of Industrial Economics, Ministry of Industry, Thailand

Lying at the heart of South-East Asia, Thailand comprises 76 provinces that are divided into districts, sub-districts and villages. The largest city in Thailand is the capital, Bangkok, which is also the country's centre of political, commercial, industrial and cultural activities. Thailand is the world's fiftieth largest country in terms of size, with a total surface area of approximately 513,000 km2 (198,000 square miles), and the twenty-first most populous country, with approximately 66 million people. About 75 per cent of the population is ethnically Thai, 14 per cent is of Chinese origin and 3 per cent is ethnically Malay. Thailand is an emerging economy and is considered to be a newly industrialised country. The economy of Thailand is exportdependent with exports accounting for 60 per cent of gross domestic product (GDP). With a nominal GDP at market rates of approximately US$ 273 billion, Thailand is the second-largest economy in South-East Asia after Indonesia, a position it has held for many years. After enjoying the world's highest growth rate from 1985 to 1996 – averaging 9.4 per cent annually – increased pressure on Thailand's currency, the baht, a crisis in 1997 that undermined the financial sector. In that year alone, the Thai economy contracted by 1.9%. Then, in 1999, Thailand's economy started to recover, expanding by 4.2 per cent, and by 4.4 per cent in 2000, thanks largely to strong exports. Growth (2.2 per cent) was then dampened by the softening of the global economy in 2001. Thailand’s substantial industries include electric appliances and components, computer parts and vehicles.

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Thailand aims to achieve sustainable development in order to comply with the Johannesburg Declaration on Sustainable Development and Manila Declaration on Green Industry in Asia. As such, the Ministry of Industry (MoI) has devised a policy and strategic plan to develop industries under the concept of triple “bottom legs”, i.e., economics, society and the environment. Therefore, the idea of “Green Industry” was initiated to ensure the healthy growth of the industrial sector as well as to drive the green GDP of the country. The Green Industry (GI) or Green Industry Mark (GIM) project was initiated by MoI Permanent Secretary, Dr. Witoon Simachokedee, who wants to see Thai industries operating and developing their businesses with environmental concerns in mind. It is also his intention to place all the various environmentally-related campaigns and programmes under a single umbrella called “Green Industry”. According to Dr. Witoon, the two most important pillars of Green Industry are that business operations must be: Friendly to the environment and socially responsible; and Improved continuously in order to become sustainable and part of the low carbon society. Dr. Witoon also points out that both the concept and methodology of the “Green Industry” project were pioneered by a team of government officials.

Dr. Witoon Simachokedee Permanent Secretary Ministry of Industry Thailand

“Green Industry” comprises manufacturing firms that are committed to doing business in an environmentally-friendly manner. This approach is undertaken by continuously developing and improving production processes and environmental management, including corporate social responsibility both internally and externally throughout the supply chain, in order to achieve sustainable goals.


GREEN INDUSTRY 25 To celebrate the auspicious occasion of His Majesty the King's 84th birthday in 2011, MoI launched the Green Industry project on an organisation-wide basis, including provincial industrial offices, institutes and industrial estates, in order to raise awareness among industrial firms of the various social and environmental issues as well as to reward environmentally-friendly industries through certification with the five levels of the Green Industry mark. The Green Industry classifications are: Level 1 – Green Commitment. An organisation must have a policy for, and commitment to reducing its environmental impacts as well as effective communications among the various levels of the organization; Level 2 – Green Activities. An organisation must establish and implement programme(s) to reduce environmental impacts based on the policy and commitment shown at level 1; Level 3 – Green System. An organisation must have either systematic environmental management (including monitoring, assessment and review to ensure continuous improvement) including a well-recognised environmental management award and certificate;

Level 4 – Green Culture. An organisation must demonstrate everyone’s accountability with regard to environmental and social concerns as an integral part of the organisation’s culture; Level 5 – Green Network. An organisation must incorporate its supply chain links into the Green Industry umbrella.

STEPS OF THE GREEN INDUSTRY DEVELOPMENT STRATEGY • Furthermore, a certified organisation may enjoy the following indirect benefits: • Public announcements for the success of Green Industr y implementation; • Permission to use the Green Industry mark for trading purposes; • Participation in MoI policy-making. Other prospective benefits include: Green Loans – low-interest loans for Green Industry; Green Directory – entry in the publication of the list of green organisations, which will be widely recognised; Green Procurement – government support for green sourcing and purchasing; Green Consumption – the creation of public awareness and encouraging consumers to choose green products and services.

“Towards the Green Industry…for Sustainable Development” is the key to all MoI projects which are aimed at assisting the industrial sector to grow in accordance with ecological and social well-being. The project includes energy conservation in production processes, efficient use of resources through the 3Rs (reduce, reuse, recycle) and clean technology (CT) concepts, green productivity, eco-designs, ecoproducts, green labelling, life-cycle analyses (LCA), pollution and greenhouse gas reduction etc. However, these projects are only a part of the active environmental conservation efforts by MoI in which entrepreneurs can participate to develop more environmentallyfriendly operations. Since 2011, MoI has certified more than 5,000 factories for Green Industry levels 1 to 5 as shown in the table. The annual cumulative mitigation of CO2, SOx, NOx, CO and PM is approximately 2,501,319.41 ktCO2, 221.39 ktSOx, 91.74 ktNOx, 36.55 ktCO and 168.57 ktPM.

GIM CERTIFICATION IN 2011-1013 (UP TO MAY 2013) Industrial sector Chemicals Fabricated metal Food, beverages Metallic Non-metallic Paper and pulp Textiles Wood Others Grand total

2011-2012 Level 1 Level 2 154 83 169 91 337 153 77 78 28 10 39 9 149 50 52 9 160 215 1,165 698

AMOUNT OF GIM CERTIFICATIONS 2012-2013 Total Level 3 Level 1 Level 2 Level 3 140 377 148 96 77 196 456 168 97 90 91 581 142 97 93 15 170 138 10 65 18 56 131 16 65 20 68 136 8 61 44 243 138 15 66 3 64 139 90 65 81 456 142 134 72 608 2,471 1,282 563 654

Level4 4 7 10 0 4 3 1 0 1 30

Total

Grand total

325 362 342 213 216 208 220 294 349 2,529

702 818 923 383 272 276 463 358 805 5,000

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26 BUSINESS BRIEFS

ANOTHER POTENTIAL ‘ASEAN TIGER’ IS ON THE PROWL Contributed by: Dr. Waldemar Duscha, Germany Trade and Invest Time to rise and shine! Accession to the World Trade Organization (WTO) and the Association of Southeast Asian Nations (ASEAN) is bringing new life to the Lao People’s Democratic Republic (Lao PDR), the long-standing poorest performer in South-East Asia. Today, many international businesses are already enjoying benefits from this progress. With its population of 6 million, the Lao PDR has until now seemed rather quiet, and business has been relatively slow so far. However, the Government in Vientiane wants to change this situation and boost trade with further incentives for investors. Accession to WTO is a good springboard. "Realising the advantage from WTO accession does not happen today or tomorrow, but this has provided an important signal for foreign businesses in the long term,” according to Guy Apovy, President of the European Chamber of Commerce in the Lao PDR (ECCIL) and CEO of Allianz General Laos. A comprehensive performance package is offered by Allianz General Laos in the Lao PDR and the company regards itself as the market leader with a share of about 70 per cent. "Growth performance is really amazing," says Chief Financial Officer Mads Brink of Lao Brewery. From 2008 to 2012, the Laotian gross domestic product (GDP) rose by 74 per cent to around US$ 9.4 billion. Real GDP growth is expected to increase again by 8 per cent in 2013 and again in 2014 – similar to recent years. Lao Brewery, a joint venture

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between Danish Carlsberg (51 per cent) and the Government of the Lao PDR (49 per cent) using German brewing technology, dominates 97 per cent of the local beer market and, with a turnover of US$ 12 million, is the largest taxpayer. Serge Touron of Lao Land Rover looks forward to the future with great hope too. In just a few years, the parent group, RMA Lao, has established a broad base in the five lines of business, i.e., vehicles (Rover and Ford), construction and mining machinery (JCB, Shantui and TCM), energy (SDMO and Kohler), agricultural machinery (John Deere) and fast food (Pizza Company and Swensen's). In 2011, sales by Lao Land Rover could increase by leaps and bounds to 80 vehicles, said Touron. Big plans are being pursued in the new SavanSeno Special Economic Zone in Savannakhet: In addition to an industrial park, three zones for financial services, transport and logistics as well as apartments and personnel services are being established. The imposing Savan Vegas Hotel and Casino also lends a touch of glamour. At the beginning of the year, 27 companies had already located offices in the zone, including the French eyeglass manufacturer, Essilor, and the Dutch firm, Aeroworks. "So far, the companies have invested US$ 80 million. We foresee that about 200 companies in total will establish their commercial presence here," according to Savan Park Savannakhet Executive Director Ong Chin

Chai. He emphasised the fact that "the particular stimulus is that permission, including licence and registration, is issued in just five working days.” The growth path that the Laotian economy will follow from now on ultimately depends on the integration of the Greater Mekong Subregion (GMS) that, in addition to the Lao PDR and Cambodia, includes Viet Nam and Thailand as well as southern China's Yunnan and Guangxi provinces. Politically, the Lao PDR is closer to Viet Nam because of their shared history, according to one diplomat in Vientiane. However, with its massive investment aid and financial support, China probably represents the greater economic weight. The economic relationship with Thailand is based primarily on the business track. Similar to Myanmar, Bangkok acts as a gateway to the new market, whose development should gain additional momentum through the planned ASEAN Economic Community from 2016. For more information on the Lao PDR business scene, contact: Helmut Kahlert at asien@gtai.de; Director-General Dr. Ramon Brüsseler, European Chamber of Commerce and Industr y in the Lao PDR (ECCIL) at r amo n.b r ue s s e le r@ e c c il . or g or ramon.bruesseler@cimonline.de (website: www.eccil.org); or Savan Park Savannakhet Executive Director, Ong Chin Chai at ongchinchai@savanpark.com (website: www.savanpark.com).


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GERMAN CHAMBER NETWORK REPRESENTED IN MYANMAR A German Delegation of Industry and Commerce will soon be open in Myanmar following the signing of an agreement with the Union of Myanmar Federation and the Association of German Chambers of Industry and Commerce (DIHK) in May. According to its federation Vice-president, U Win Aung, the German Delegation would be the first European business representative office to open in Myanmar. In this context, Dr. Volker Treier, DIHKs Deputy Chief Executive Officer, asserted that the office would be another pillar in German Foreign Chambers worldwide network (AHKs) and represent German companies and offer Myanmar firms a forum to discuss any difficulties they may have in working with them. Myanmar’s infrastructure projects, including railways and electricity supply, urged great interest among German companies. With various investment opportunities that arise following the open up of the country as well as the integration of AEC, there are significant prospects for German companies to stimulate engagement in Myanmar. Dr.Volker Treier, DIHK’s Deputy Chief Executive Officer

CARBON FORUM ASIA 2013 24 – 25 September, Bangkok

The 8th edition of the Carbon Forum Asia will take place on 24 and 25 September. The forum is the leading platform for the carbon, energy and financial markets in Asia Pacific and the Pacific Rim. In 2012, the annual Conference and Trade Fair welcomed close to 700 participants and provided excellent opportunities for the exchange of information, including topics like climate finance, carbon markets, and low carbon technologies. This year, the Carbon Forum Asia 2013 will bring together clean energy, carbon, and energy efficiency professionals to address and discuss key issues and solutions towards Asia´s energy future.

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POWERING INTO THE FUTURE WITH CLEAN ENERGY EXPO ASIA Contributed by: Koelnmesse

Clean energy is playing an increasingly critical role in the economic future of Asia, by driving legislation, government incentives and ambitious commercialisation initiatives across the region. In their bid to combat environmental pollution, protect the long-term energy security of their countries and reduce reliance on imports, governments across Asia and the Pacific have put in place ambitious plans to expand their clean energy sector on a national level. This approach has, in turn, fuelled the emergence of new industries and the expansion of existing ones, thus creating opportunities for established players as well as startups to participate in the exciting developments unfolding in the region. In the midst of this rapid growth, companies continue to face challenges in sourcing finance, managing project risks, assessing and selecting the right technologies as well as managing daily operational challenges. To address these issues and to facilitate industrial expansion, the fifth Clean Energy Expo Asia will be staged in Bangkok from 25 to 27 September 2013 at the Centara Grand & Bangkok Convention Centre, CentralWorld. The three-day conference and trade fair will again bring together policy-makers and industrial practitioners in addressing key issues, developing business opportunities and discussing practical solutions associated with policies, finance, technology, operations and maintenance in the clean energy sector. BUILDING BLOCKS FOR THE FUTURE The Clean Energy Expo Asia Conference will feature more than 80 global “thought leaders” from various clean energy disciplines, from both the private and the public sector, thus laying the foundation for a robust discussion on the present and future of clean energy in Asia. What makes a project financeable and ultimately bankable? How do you manage the intermittency in wind power integration? How do you secure a consistent fuel supply source? How are successful PV projects managed from the first idea to full operation? These are just some of the hot topics that will be addressed during the conference. Information and insights will be drawn primarily from local and international case studies, with the focus on practical solutions. These topics will be conducted in panel discussions, keynote addresses and case studies, together with question and answer sessions, to ensure

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that the delegates' most pressing issues and concerns are fully addressed. The conference speakers and their topics will include: Vinod Jain, Director and National Project Co-ordinator, United Nations Development Programme/GEF Biomass Power Project, Ministry of New and Renewable Energy, India; Phichai Tinsuntisook, Chairman, FTI Renewable Energy Club, Thailand; Ken Cheung, Head of Corporate, Berwin Leighton Paisner LLP, Singapore; Thongchai Kangvanchai, Head, Investment Banking, Investment Banking Business Division, Kasikorn Bank Public Company Limited; Lik Khai Chia, Corporate Development Director, QL Resources Sdn Bhd, Malaysia; Arun Kanchan, CEO (New Business), Moser Baer Projects Pvt. Ltd, India; Jørgen Højstrup, Vice-President Wind Technology and Optimisation, ROMO Wind, Denmark; Vineet Mittal, co-founder and Managing Director, Welspun Energy, India. PRESENTING ASIA’S OPPORTUNITIES For the first time, Clean Energy Expo Asia will be co-located with Carbon Forum Asia – Asia-Pacific’s leading platform for the carbon market, and Energy Efficiency Asia – and will focus on energy efficiency improvements in the buildings, utilities and industry sectors. This unique combination offers exhibitors the opportunity to network and showcase their solutions to the most comprehensive gathering of professionals in carbon, clean energy and energy efficiency while also offering visitors a wider range of solutions across the full spectrum of the carbon and energy markets. The Asian Development Bank (ADB), which has made clean energy one of its highest priorities, continues to lend the strength of its support to Clean Energy Expo Asia. The ADB presence gives credence to the growing attention and vigilance that the region is placing on sustainable development as the only viable alternative for economic growth. In addition, it helps to provide the bridge to facilitate intergovernmental discussions as well as attract the presence of key opinion leaders and government decision-makers from Asia at the event. Key players from around the region will once again feature a showcase of sustainable energy solutions in their respective country pavilions.


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Pavilions hosted by the Sustainable Energy Association of Singapore, FTI Renewable Energy Club, Thai Electrical and Mechanical Contractors Association, and the European ASEAN Business Centre are among the many participants expected at the event. ABOUT CLEAN ENERGY EXPO ASIA The fifth Clean Energy Expo Asia is being organised by Koelnmesse in partnership with ADB, and supported by the Energy Policy and Planning Office and Department of Alternative Energy Development and Efficiency, Ministr y of Energy Thailand. For more information, visit the website www.cleanenergyexpoasia.com.

EUROPEAN UNION’S GATEWAY TO THAILAND The European ASEAN Business Centre (EABC) is organising a European Pavilion at Clean Energy Expo Asia 2013 to facilitate valued networking opportunities for European companies in the energy sector. Exhibitors are entitled to: Company presentation at the event; Cocktail reception with VIP guests, including high-level representatives from the European Union and the business community in Thailand; Media interview opportunities with leading business publications. For more information, contact Saiwaroon Tiranonrungrueng at +66-2-670-0624 or events@eabc-thailand.eu

BUSINESS INITIATION TRIP IN NOVEMBER On behalf of BMWi, the GTCC (AHK Thailand) is organising a business trip to Bangkok, as part of the BMWi Market Development Programme, for small and medium-sized enterprises (SMEs) from the 25 to 29 November 2013 under the theme of "Customer and partner search in ICT for hardware, software, consulting and other services". Participating German SMEs from the ICT sector will be given the opportunity not only to participate in the business trip, but also to attend a presentation and the opportunity present their products and services to interested local businesses, government representatives and opinion leaders. The business meetings with potential Thai business partners will offer the chance to explore local opportunities for co-operation and the possibility to complete business transactions. As a result, German companies will be able to contribute to the mediumand long-term rise in German technology exports and know-how. The number of participants is restricted to 12 companies. The registration process is open until 16 August 2013 and par ticipation slots will be given in order of application; SMEs will be given preference. Further information can be found online at thailand.ahk.de.

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30 CHAMBER ACTIVITIES

INFORMATION WORKSHOP ON SOLAR THERMAL SOLUTIONS 5 March 2013 On behalf of the German Federal Ministry of Economics and Technology (BMWi), the Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH (GIZ) and the German-Thai Chamber of Commerce (GTCC) held an information workshop on the theme of “Solar thermal solutions for the industrial and commercial sector : The potential for German companies” on 5 March 2013 in Berlin. The workshop was a vital element in the preparation period for the GTCC business trip (AHK Geschäftsreise) on “Solar thermal solutions for the industrial and commercial sector”, which will take place from 14 October to 18 October 2013.

ICE BREAKER BKK AT SOFITEL SO BANGKOK 22 March 2013 The German-Thai Chamber of Commerce (GTCC) hosted its Ice Breaker event at Sofitel So Bangkok Hotel on 22 March 2013 with the generous support of the hotel, which offered one of its hippest venues, the al fresco Hi-So moonlit cabana on the 30th floor with a serene view of Lumpini Park for participants at the business networking event to enjoy.

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CHAMBER ACTIVITIES 31

Photo shows (from left): Anthony Chay, President and CEO of Siemens Ltd. Thailand; Jörg Buck, GTCC Executive Director; Rolf Schulze, German Ambassador to Thailand; H.E. Prime Minister Yingluck Shinawatra and Karl-Heinz Heckhausen, GTCC President.

JOINT CHAMBERS LUNCHEON WITH PM YINGLUCK 27 March 2013 In view of the ASEAN economic integration in 2015, the GTCC hosted a special Joint Chambers luncheon on 27 March at the Sheraton Grande Sukhumvit Hotel with Prime Minister Yingluck who gave a presentation on the topic “Foreign investment in Thailand and the Kingdom’s strategy towards ASEAN liberalization in 2015”. With the objective of positioning Thailand as the logistics hub and gateway to the ASEAN Economic Community, Prime Minister Yingluck stated that Euro 49 billion would be invested in high-speed trains and dual rail tracks, the road network, a deep-sea por t and mass transit lines during the next seven years. She also encouraged German companies with expertise in infrastructure to invest in the future of Thailand. The GTCC also invited foreign Chambers of Commerce and Ambassadors to the event event. More than 420 Thai and international company executives attended the luncheon. In their welcoming remarks Ambassador of the Federal Republic of Germany to Thailand, Mr. Rolf Schulze and GTCC President Mr. KarlHeinz Heckhausen also outlined the importance of the Free Trade Agreement negotiations between Thailand and the European Union. With the planned vast investments of Thailand in infrastructures including high-speed trains, they said the country would have good links within ASEAN and increase cross-border routes, particularly with Myanmar.

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32 CHAMBER ACTIVITIES

BREAKFAST TALK: NEW CAMBODIAN BUSINESS PERSPECTIVES 23 April2013 On 23 April, the GTCC partnered with the Franco-Thai and Thai-Swedish Chambers of Commerce to organise a Breakfast Talk on the topic of "The new business perspectives for Cambodia" at VIE Hotel Bangkok. Ambassador of the Royal Embassy of Cambodia to Thailand Mrs. You Ay attended the event as a guest speaker, when she shared her point of view on the topic.

SEMINAR: PROFESSIONAL PRODUCT MANAGEMENT 7 May 2013 A full-day workshop on professional product management was organised by the GTCC on 7 May at the St. Regis Bangkok. Mr. Alexander Strecker, management tr ainer, coach and consultant, outlined the fundamentals of product management, including its definitions, classifications and key success factors.

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GTCC-FTCC-TICC BOWLING TOURNAMENT 7 May 2013 To encourage members to engage in some form of active sport the GTCC, in collaboration with the Franco-Thai and Thai-Italian Chambers of Commerce, jointly hosted the Corporate Bowling Tournament on 7 May at Blu-O Rhythm & Bowl, Esplanade Ratchada. GTCC members Rödl & Partner Management Services and Rieckermann (Thailand) proudly went home with the first- and third-place trophies, respectively.

BREAKFAST SEMINAR: SOLAR AND WIND PROJECTS 10 May 2013 Recognition is increasing that renewable energy is an exciting area of opportunity for direct investment and a huge potential market, particularly as solar and wind projects in South-East Asia are attracting significant investor attention. Therefore the GTCC and Watson, Farley & Williams took the opportunity to host a breakfast seminar on the scope of solar and wind projects on 10 May at the St. Regis Bangkok.

Photo shows (from left): Jörg Buck, GTCC; Daniel Gaefke, Annex Power; Dr. Twarath Sutabutr, Department of Alternative Energy Development and Efficiency, Ministry of Energy; Dirk Janssen, WFW Munich; Marcus Nothhelfer, WFW Bangkok; Christopher Osborne, WFW Bangkok

The discussion elaborated on the legal landscapes for investments in Germany and South-East Asia, essentially focusing on Thailand. Guest speaker Dr. Twarath Sutabutr, Deputy Director-General of the Department of Alternative Energy Development and Efficiency, Ministry of Energy, gave a presentation on “Integration of New and Renewable Energy into the Grid”. Thailand, which has the second largest economy in the ASEAN region, plans to increase the share of its renewable energy capacity to almost 30 per cent of its total generating capacity by 2030. In Europe, Germany continues to provide large-scale potential for wind power projects, both on- and offshore.

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34 CHAMBER ACTIVITIES

GTCC JOINT CHAMBERS LUNCHEON WITH MR. PRAMON 16 May 2013 The GTCC, together with collaborating partners, organised a GTCC Joint Chambers luncheon with Mr. Pramon Sutivong, Chairman of the Anti-corruption Organisation of Thailand (ACT) on 16 May at the Sukhothai Bangkok Hotel. Mr. Pramon gave a presentation to the participants from the private sector on the topic of “Corruption: The foe of the people”. The discussion covered the current state-of-play in Thailand as well as initiatives taken by ACT and the way forward in the fight against corruption. In his presentation, Mr. Pramon noted that, as part of the Integrity Pact, the Ministry of Transport had agreed to include independent observers in the bidding process, from start to finish, of the Ministry’s projects as the main tool to hinder corruption.

MoU SIGNING FOR GTdee PROGRAMME 16 May 2013 signing ceremony which was held in the presence of the mainproject partners, who include three major German companies – B. Grimm, Robert Bosch Ltd. and BMW (Thailand) Co., Ltd. Photo shows (from left): Reiner Steffan, Robert Bosch Ltd.; Krisda Utamote, BMW (Thailand) Co., Ltd; Phongsakdi Chakshuvej, B. Grimm Joint Venture Holding Ltd.; Rolf Schulze, Ambassador of the Federal Republic of Germany to Thailand; Minister Phongthep Thepkanjana, Thailand’s Ministry of Education; Maneerat Machula, BMW (Thailand) Co., Ltd.; Peter Vandlik, Robert Bosch Ltd. and Jörg Buck, GTCC Executive Director.

A signing ceremony for a Memorandum of Understanding on the German-Thai Dual Excellence Education (GTdee) Programme was organised 16 May at the Ministry of Education, Bangkok, to mark the official launch of this initiative. Thailand’s Education Minister Phongthep Thepkanjana and Ambassador of the Federal Republic of Germany to Thailand Mr. Rolf Schulze represented the two Governments at the MoU

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In view of the increasing concern on the shortage of skilled labour in Thailand, the project partners joined hands, with the support of Ministry of Education of Thailand, to address the issue. The educational programmes will be accompanied by a Co-ordination Office formed through cooperation between the GTCC and Bangkok-based German International Cooperation (Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH – GIZ), and financed initially by the Federal Foreign Office in Berlin. Germany’s dual vocational training system has proved successful in producing graduates whose occupational qualifications meet the demand of the private sector through a learning method where students spend up to 58 per cent of their time in a production facility and the remaining time at their vocational schools. This new initiative on dual vocational education in Thailand is expected to meet the demand of various industries and provide a better qualified workforce.


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LIVE BROADCAST OF UEFA CHAMPIONS LEAGUE FINAL 25 May 2013 With the support of Ambassador of the Federal Republic of Germany to Thailand Mr. Rolf Schulze, the Sofitel So Bangkok Hotel and Singha Corporation Co., Ltd., the GTCC provided its members and friends an exciting evening on 25 May with a live broadcast of the UEFA Champions League Final between Borussia Dortmund and Bayern Munich. The event was complemented by a free flow of beer, soft drinks and snacks during the first half of the match.

Relaunched as a typical get-together this year, the GTCC is pleased to share with you the schedule of the Stammtisch, serving as a platform for members and friends to discuss economics, politics and other social aspects. This classical get-together will take place in Bangkok and Pattaya throughout 2013. For more information on the Stammtisch get-together, please call 02 – 670 0600 ext. 2004

The Stammtisch. Bangkok Date

Venue

11 April 6 June 8 August 10 October 12 December

The Stammtisch. Pattaya Date

Venue

8 March

Bei Otto Restaurant Bangkok

10 May 12 July 13 September

The Moon River Pub, Thai Garden Resort Pattaya

8 November http://thailand.ahk.de


36 CHAMBER ACTIVITIES

GTCC LUNCHEON WITH MP PETRA MÜLLER 29 May 2013 The GTCC, in co-operation with GIZ and the Friedrich Naumann Foundation, organised a special Breakfast Talk with Mrs. Petra Müller, German Member of Parliament and Spokesman for Urban Development, at the Swissotel Nai Lert Park on 29 May. Mrs. Müller gave a presentation on “Green Cities” and its associated problems. “Green Cities” are energy-efficient and sustainable; to achieve this objective, a reduction in land consumption, plus sustainable infrastructure or energy-efficient buildings should be promoted, she noted. Dr. Supachai Tantikom, advisor to the Governor of the Bangkok Metropolitan Administration (BMA), also joined the panel discussion and briefly presented BMA’s “Master Plan Bangkok”. The plan has several objectives, including improvements to public transport, promotion of energy-efficient buildings, and improved quality of life and land use. A final panel discussion concluded, inter alia, that a Green City could be achieved step by step; promoting children’s awareness can be a good start to protect Thailand’s “treasures”.

Photo shows: (from left): Dr. Ingo Winkelmann, German Embassy; Saroj Suengpaisankul, Porncharoen Construction; Dr. Supachai Tantikom, BMA; Karl-Heinz Heckhausen, GTCC; Petra Müller, German Member of Parliament; Jörg Buck, GTCC; David Oberhuber, GIZ; Ruth Erlbeck, GIZ and Dr. Rainer Adam, Friedrich Naumann Foundation.

WORKING TOGETHER FORUM 2013 13 June 2013 The GTCC, in collaboration with the Franco-Thai and other partnering Chambers of Commerce, organised the 2013 "Working Together Forum - European edition" on 13 June at the Sofitel So Bangkok Hotel. During the half-day event, sellers had an opportunity to introduce their offers whereas buyers were exposed to a wide variety of offers from European companies through a series of 20-minute business matching sessions.

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CHAMBER ACTIVITIES 37

STRONG GERMAN PARTICIPATION IN ‘RENEWABLE ENERGY ASIA 2013’ 5 June 2013 For the sixth time, the German Federal Ministry of Economics and Technology (BMWi) officially participated in ‘Renewable Energy Asia 2013’, held in Bangkok from 5 to 8 June. REA 2013 in general, and the exhibition stand of the German Federal Ministry of Economics and Technology in particular, provided German companies with a platform to display their products in the field of innovative renewable energy and energy efficiency technology “made in Germany”, and to present their services and products to the SouthEast Asian market. A total of 16 German companies exhibited at the German Pavilion. Furthermore, the trade fair featured an exclusive ‘German Companies Presentation Day’ on 6 June 2013 organised by German-Thai

Chamber of Commerce (GTCC) and Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH (GIZ) followed by a reception hosted by the German Embassy that offered an excellent opportunity for networking. During the event experts provided insights into the German energy market and presented opportunities to support the renewable energy business with the objective of facilitating successful business co-operation between South-East Asia and Germany. Furthermore, REA 2013 was supported by GTCC’s business matching services for the participating German companies at the German Pavilion, in order to promote renewable energy and sustainable development in Thailand.

INFO-WORKSHOP ON ENERGY EFFICIENCY IN BUILDINGS 20 June 2013 Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH (GIZ), and German-Thai Chamber of Commerce (GTCC), on behalf of the German Federal Ministry of Economics and Technology (BMWi), organised an information workshop on the theme of “Energy efficiency in buildings in Thailand: Potential for German companies” on 20 June 2013 in Berlin. On this occasion, H.E. Mrs. Nongnuth Phetcharatana, Ambassador for the Royal Thai Embassy in Berlin, did the honor of giving an opening remark to partipants of the workshop. The objective of the workshop was to highlight technological solutions that can help to reduce energy consumption in Thailand in general, and in buildings in particular. The workshop provided an excellent platform for the 60 participants from relevant industry sectors. The workshop also acted as a key element in the preparation period for the GTCC business trip (AHK Geschäftsreise) on “Energy efficiency in buildings in Thailand”, which will take place from 28 October to 1 November 2013. The workshop’s guest speakers were consultants and members of GTCC, GIZ, King Mongkut’s University of Technology Thonburi (KMUTT), the Department of Alternative Energy Development and Efficiency and the Office for Design and Architecture Co., Ltd. The topics covered included business opportunities and market players, central political and regulatory conditions as well as opportunities for export and financing possibilities in Thailand. The discussions held with the Thai speakers and consultants subsequent to the presentations provided an excellent contact platform as well as high-level networking opportunities.

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38 CHAMBER ACTIVITIES

FIRST GTCC ANNUAL GALA NIGHT A MAJOR SUCCESS On 30 May, the German-Thai Chamber of Commerce unveiled its first GTCC Annual Gala Night under the theme “The Glamour of Germany”. At the centre of the Grand Ballroom of the Grand Hyatt Erawan Bangkok, an imitation of the Brandenburg gate of Berlin served as a spectacular stage, presenting close to 300 distinguished guests with various highlights and performances throughout the night. They included Perng Mang (exotic drumming performance) and a fabric dancing performance. The glamorous evening was made possible by the support of 19 leading German companies and members, including Lufthansa German Airlines, BMW Group Thailand, Continental Automotive Co., Ltd., Samitivej Public Company and Thaivivat Insurance PCL. The excellent four-course dinner was complemented with a selection of wines generously sponsored by Siam Winery Co., Ltd. During the evening, Mr. Karl-Heinz Heckhausen, GTCC President, and Mr. Jörg Buck, GTCC Executive Director, also presented trophies and certificates honouring the twenty-fifth and fiftieth GTCC membership anniversaries to representatives of a number of companies. The recipients included GTCC founding members, B. Grimm & Co., Ltd, Bayer Thai Co., Ltd., Lufthansa German Airlines and Thonburi Automotive Assembly Plant Co., Ltd. The evening continued with a breath-taking fashion show that presented the GTCC Exclusive Evening Gown Collection by RUNGSUDA. The show gave GTCC guests the opportunity to spot their potential gowns for next year’s GTCC Annual Gala Night 2014. To conclude what was a memorable evening, a raffle was held. The lucky winner went home with the Gala’s Grand Prize of two return economy-class tickets to Europe, courtesy of Lufthansa German Airlines.

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Photo shows (from left): Jörg Buck, Executive Director of German-Thai Chamber of Commerce, and spouse; Rolf Schulze, German Ambassador to Thailand, and spouse; Karl-Heinz Heckhausen, President of German-Thai Chamber of Commerce (far right) and spouse.


CHAMBER ACTIVITIES 39

Photo shows sponsors of the German-Thai Chamber of Commerce (GTCC) Gala Night 2013 (from left): Tuangdej Pinsupakiat, SALA Resorts and Spas Co., Ltd.; Dr. Dirk Weeber-Arayatunsopon, The Podology Centre; Manuel Matthias, AAS Auto Service Co., Ltd.; Helmut Beste, Thaivivat Insurance PCL.; Surachet Suphanich, Samitivej Public Company; Thomas Chambers, Continental Automotive Co., Ltd.; Dirk Grossmann, Lufthansa German Airlines; Jimlim, J.W. Marriott Kaolak; Matthias Pfalz, BMW Group Thailand; Caroline Link, B. Grimm & Co., Ltd.; Karl-Heinz Heckhausen, GTCC President; Frank Krings, Deutsche Bank; Rattikorn Puengtham, Mandarin Oriental Dhara Dhevi, Chiang Mai; Krishavan Chuecharoenchai, DHL Global Forwarding Ltd.; Peter Vandlik, Robert Bosch Ltd.; Marcus Nothhelfer, Watson, Farley and Williams; Kathrin Puff, Siam Winery Co., Ltd; Dr. Veit Ostmeier, Beiersdorf Co., Ltd.; Kanpitcha Kongsombat and Walter Kenneth, Danmark Co., Ltd.; and Jรถrg Buck, GTCC Executive Director.

http://thailand.ahk.de


40 CHAMBER ACTIVITIES

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Photo shows (from left): Torsten Schottler, Managing Director, KSB Pumps Co., Ltd.; Peter Vandlik, Managing Director, Robert Bosch Co., Ltd., Caroline Link, President of B.Grimm Real Estate at B. Grimm Group, B. Grimm & Co., Ltd.; Karl-Heinz Heckhausen, President of German-Thai Chamber of Commerce; Dirk Grossmann, General Manager Passenger Sales Thailand, Laos, Cambodia, and Myanmar, Lufthansa German Airlines; Celina Chew, Managing Director, Bayer Thai Co., Ltd.; Pakpoom Viriyaphan, CV Manager of Thonburi Automotive Assembly Plant, Thonburi Automotive Assembly Plant Co., Ltd.; Jรถrg Buck, Executive Director of German-Thai Chamber of Commerce

UPDATE 2/2013


CHAMBER ACTIVITIES 41

http://thailand.ahk.de


42 MEMBERS’ CORNER

NEW GTCC MEMBERS Between 1 April 2013 and 30 June 2013, the Chamber welcomed 20 new members. Claas Regional Center South East Asia Ltd.

Goethe-Institute Thailand

29 Bangkok Business Center Building, 18th Floor, Sukhumvit Road, Klongtoey, Wattana, Bangkok 10110 Tel: +66 (0)2-726-9667 to 8, fax: +66 (0)2- 727-9669, and email: jan.tobias@claas.com

18/1 Soi Goethe Sathorn 1, Thungmahamek, Sathorn, Bangkok 10120 Tel: +66 (0)2-287-0942 to 44, fax: +66 (0)2-287-1829, email: info@bangkok.goethe.org, and website: www.goethe.de/thailand

Chamber representatives: Jan -klaus Tobias and Laddawan Sukavalli. Activities: Agricultural machinery

Peter Juergen Clout

Chamber representatives: Dr. Norbert Spitz and Dr. Hans-Dieter Draexler Activities: Cultural promotion

Hellmann Worldwide Logistics Co., Ltd.

406/218 Soi Onnut 2-4, 12th Floor, U-Delight, Suangluang, Bangkok 10250 Tel: +66 (0)87-593-1448, and email: ycconsult@hotmail.de

193/105 Lake Rajada Office Complex Building, 25th Floor, Unit c, Ratchadapisek Road, Klongtoey, Bangkok 10110 Tel: +66 (0)2-661-9638, fax: +66 (0)2-661-9630, email: hkvanass@th.hellmann.net, and website: www.Hellmann.net

Device Innovation Co., Ltd.

Chamber representatives: Hendrick van Asselt and Onnucha Eurpeerapattana

349 Phaholyothin Road, Anusaowaree, Bangkhen, Bangkok 10220 Tel: +66 (0)2-552-2110, fax: +66 (0)2- 972-4693, email: vichien@deviceinnovation.com, and website: www.deviceinnovation.com Chamber representative: Vichien Sivapronpan Activities: Import medical instruments.

DP CleanTech (Thailand) Co., Ltd. 202 Le Concorde Tower, 6th Floor, Room 606, Ratchadapisek Road, Huay-Kwang, Bangkok 10310 Tel: +66 (0)2-694-1364, fax: +66 (0)2- 694-1365, and email: jeg@dpcleantech.com, Website: www.dpcleantech.com Chamber representatives: Jan Eike Graeff and Simon Parker Activities: Renewable energy and waste to energy technology for power production from incineration in steam boilers supplier of complete power plants, units 10 to 50MWe; new facilities and conversion from coal to biomass

FRANK Legal & Tax Ltd. Athenee Tower, 23rd Floor, 63 Wireless Road, Lumpini, Pathumwan, Bangkok 10330, Thailand Tel: +66 (0)2-126-8122, fax: +66 (0)2-126-8080, email: fabian.doppler@franklegaltax.com, and website: www.franklegaltax.com Chamber representative: Fabian Doppler Activities: Legal and tax consulting

UPDATE 2/2013

Activities: Hellmann Worldwide Logistics in Thailand is asubsidiary of the Global Hellmann Organization

Julian Leitner 309 Soi Sukhumvit 49/19, Sukhumvit Road, North Klongton, Wattana, Bangkok 10110 Tel: +66 (0)83-018 -0630, email: julian.l@stein-advisors.com, and website: www.stein-advisors.com Interests in Thailand: Legal adviser and enterprenuer

Merge Co., Ltd. 457/4 Sri Ayuthaya Road, Phayathai, Rajathevee, Bangkok 10400 Tel: +66 (0)2-354-8650, fax: +66 (0)2-354-8667, and email: wearemerge@yahoo.com Chamber representatives: Ittipol Phomfai and Plai Pawarode Activities: Organizer, interior design an construction

Prospect Development Co., Ltd. 48/23 Tisco Tower, 12A Floor, North-Sathorn Road, Silom, Bangrak, Bangkok 10500 Tel: +66 (0)2-697-3860, fax: +66 (0)2-697-3869, email: chalermwan.j@prospectd.com, and website: www.prospectd.com Chamber representative: Chalermwan Junthamongkolpun Activities: Factory and warehouse for rent and land for long-term lease


MEMBERS’ CORNER 43

Christian Roland

The Change Initiative Co., Ltd.

Q-Langsuan, 54/125 Langsuan Road, Lumpini, Pathumwan, Bangkok 10330 Tel: +66 (0)81-925-4208, and email: christian_roland@mckinsey.com

8 Sukhumvit 18, Sukhumvit Road, Klongtoey, Klongtoey, Bangkok 10110 Tel: +66 (0)2-663-4886, fax: +66 (0)2-663-5346, email: jw@change-initiative.com, and website: www.change-initiative.com

Activities: Management consulting

Erik Schottstaedt 12th Floor, Bangkok Insurance Building, 25 South Sathorn Road, Sathorn, Bangkok 10120 Tel: +66 (0)2-677-3890, fax: +66 (0)2-677-3892, email: info@thailaendisch.de, and website: www.thailaendisch.de Interests in Thailand: Certificated translation service (Thai and German)

Shrewsbury International School Bangkok Co., Ltd. 1922 Charoen Krung Road, Wat Prayakrai, Bangkholame, Bangkok 10120 Tel: +66 (0)2-675-1888, fax: +66 (0)2-675-3606 Chamber representative: Ilka Hodapp Activities: International school (British curriculum)

Chamber representatives: Jost Wagner and Wongduean Meesamrong Activities: Process consulting, faciliation, training and team retreats

Tinzap Co., Ltd. 6/110 Moo 6, Kamala Falls A4-4 Kamala, Phuket 83150 Tel: +66 (0)90-015-2893, email: walter.wyler@tinzap.com Chamber representative: Walter Wyler Activities: Business consultant for developing SEA market for SMU in Europe Tinzap provides customized and affordable solutions in the following areas: Marketing development in South-East Asia and Australasia; Location analysis; Strategy development; Restructuring of organisation; Coaching; mediation; and Management of different cultural aspects

Sven Stein 17PP. 708, 42 Grand Residence, 24 Sukhumvit Road 42, Prakanong, Klongtoey, Bangkok 10110 Tel: +66 (0)90-918-4460, email: thaisteiner@gmail.com Interests in Thailand: Establishing business in several industry sectors, in particular in the real estate

C C T G E MEET TH IP C ARD! H S R E B M ME

Name Last Name Company Name

Valid Thru

31 December 2014

Sponsored by Special discount 40% for Siemens Espresso machine

As a GTCC Member, we offer you the GTCC Membership Card to enjoy special discounts at GTCC’s events and consultancy services as well as a number of special discounts from participating GTCC members. Whether it is for your lunch/dinner business meeting or other services, we want to assure you, as our valuable member, enjoy special treatment from fellow GTCC members to strengthen your business network and relations. The list of participating outlets and services is available on our webpage, thailand.ahk.de, together with corresponding benefits and discounts for members to explore! For more information or submission of your offer/discount, please call 02-670 0600 ext. 2008.

Condition: Limited 20 units, discount from listed price 69,900 THB, please present this coupon with GTCC’s member card to get this offer only at Siemens showroom @Ital Thai building, 2ndfl. For more info: please contact us in advance for order at 02-769-7925

Special discount 30% for Bosch Filtrino Condition: Limited 30 units, discount from listed price 5,990 THB, please present this coupon with GTCC’s member card to get this offer only at Bosch showroom @Ital Thai building, 2ndfl. For more info: please contact us in advance for order at 02-769-7924

http://thailand.ahk.de


44 MEMBERS’ CORNER

ANANTARA GOLDEN TRIANGLE RESORT & SPA Exclusive program: Golden Triangle Discovery Package

For GTCC members we have an Exclusive offer of 30% discount on normal and high season rates with a Complimentary upgrade to Suite accommodation (subject to availability upon check-in)

Normal rate: now - 31 Oct, 2013, Rate: THB35,000 ++ High season rate: 01 Nov - 18 Dec, 2013, Rate: THB36,000 ++

- Save over 40% @ Maikhao Dream Hotels & Resorts would like to offer special to GTCC’s members - Price: Over 40% discount off from best available room rates which are applicable to all room types Validity period: 31 October, 2013

T: +66(0)53 784 084 or goldentriangle@anantara.com

T: +66(0)76 371 321 or reservations@maikhaodream.com

BERKELEY INTERNATIONAL SCHOOL

SAMITIVEJ HOSPITALS

Exclusive program Nicht Masse sondern Klasse The Best for Less 50% Ermäßigung Deutsche und Östereicher Validity period: bis 25 Dezember 2013 T: +66 (0) 2 747 4788 or info@berkeley.ac.th

Price or special offer: Samitivej hospitals: 10% discount for medicine, laboratory work, X-rays for self-pay (Except vaccination, CT, MRI, ultrasound, dental, special devices, special medication, no discount on insurance and doctor’s fee.) Validity period: 31 December, 2013 T: +66(0)2-711-8181 or info@samitivej.co.th http://www.samitivejhospitals.com

BNH HOSPITAL

SIAM KEMPINSKI HOTEL BANGKOK

Special offer - A 10% discount on medication (IPD and OPD case, excluding doctor’s fees and dental treatment) - A 20% discount on wardroom at the BNH Hospital (IPD case, excluding doctor’s fees) - Dental Scaling and Check-up for 1,000 baht Validity period: 31 December, 2013

Exclusive program A Sense of Europe Present your GTCC member card and receive 10% discount on food and one complimentary local beer at Brasserie Europe. Validity period: 31 December, 2013

T: +66(0)2 686 2700 or udo.ki@bnh.co.th

T: +66 (0)2 162 9000 or fb.siambangkok@kempinski.com

CREATUS CORPORATION LTD.

SWISSOTEL NAI LERT PARK BANGKOK

Exclusive offer HSM Document Shredder Hot Deal! Securio: P36 (3.9 mm), P36 (1.9x15 mm), P40 (3.9 mm), P44 (3.9 mm) Special price THB 60,500 +++ per unit Validity period: per unit

Exclusive offer Sparkling Sunday Brunch at ISO Restaurant Special offer Dine 4 Pay 3 or free upgrade at Sparkling Sunday Brunch Validity period: 30 September, 2013

T: +66(0)2 259 2951 to 74 or information@creatuscorp.com

T: +66(0)2 253 0123 ext 7011 or SNL.Restaurants@swissotel.com

FINNAIR PLC

THE IMPERIAL QUEEN’S PARK HOTEL SUKHUMVIT 22, BANGKOK

Finnair Corporate Programme Join our programme and get discount 15% for business class ticket discounted

Parkview Gourmet Buffet Dinner Special value 7 nights of the week Price: 30% discount off Parkview Buffet Dinner (food only)

Validity period: 31 December, 2013

Validity period: 30 December 2013

T: +66 (0)2 266 3260 or finnair.bkk@finnair.com

T: +66 (0)2 261 9000 ext. 5001/5004 or parkview@imperialqueenspark.com

Tower Club at lebua Exclusive program lebua Meeting Experience package Special offer Rate starts at THB 6,600 net per single Validity period: 31 October, 2013 T: +66(0)2 624 9999 or sales@lebua.com www.lebua.com for more information

UPDATE 2/2013

MAIKHAO DREAM HOTELS & RESORTS

.............................................. Members interested in submitting a discount or promotion on respective services and products can send relevant information to Email: vachara@gtcc.org or Tel: 02-670 0600 ext. 2008 Please note that the publication of your offer will be subject to space availability in each issue of Update Magazine.

..............................................


TRADE FAIRS 45

The next FachPack takes place in the Nuremberg exhibition centre from 24 - 26 September 2013. FachPack combines the packaging process chain under the roof of one exhibition – from various materials, packaging machinery and finishing techniques to intralogistics. 1.466 Austeller und 36.986 Besucher schlugen 2012 zu Buche und somit ist die FachPack längst eine der europäischen Leitmessen rund um die Verpackung. PackBox 2013 is dedicated to the triad of inspiration, innovation and information. It communicates information on subjects from the whole FachPack programme: packaging, machine construction, packaging printing and packaging logistics. In three main topics on each of the three days, short presentations and discussion groups take place under the leadership, in terms of content, of eight industry partners. In the integrated cafe and lounge area of the PackBox, there is space for the participants to exchange views with one another and for their discussion with the experts. Fur ther information about the trade fair can be found online at http://www.fachpack.de/de/ For visitor tickets or further information, please contact GTCC's official representative for Nürnberg GmbH for Thailand, Ms. Tidarat Singsuphan at Tel: 02-670 0600 ext. 3003

FACHPACK 2013

24-26 September 2013, Nürnberg

http://thailand.ahk.de


46 TRADE FAIRS

‘TRANSPORT LOGISTIC 2013’ IN MUNICH BIGGEST SINCE ITS LAUNCH "The logistics sector will be facing many challenges in the coming years, among them how best to serve the urban areas of the future and how to guarantee a secure delivery chain. ‘transport logistic’ is an opportunity for those engaged in the logistics business to meet and talk with colleagues from home and abroad and explore a range of solutions," according to Messe München Managing Director Eugen Egetenmeir. The additional 110 exhibitors were accounted for mainly by interest from abroad, and the proportion of exhibitors from outside Germany at transport logistic is now around 45.3 per cent. There has been a significant rise in interest by Lithuania, which had almost twice as many exhibitors than last time. Also noticeably higher was the number of exhibitors from Austria, Belgium and Switzerland. Taking part for the first time were countries such as Albania, Indonesia, Macedonia and Zimbabwe. In general, the trend is towards joint stands. Fourteen national pavilions were set up this year, including stands from the Czech Republic, Italy, Luxembourg, Malaysia and the Netherlands. New this year was the co-operation with Deutsche Messe of Hannover. More than 100 companies from the intra-logistics sector put on a presentation in the CeMAT@transport logistic Hall (B1). Many intra-logistics suppliers were taking part in ‘transport logistic’ for the first time this year. They included leading manufacturers such as Beumer, Clark, Hänel, Jungheinrich, Still and Toyota. In this segment, on day one of the show, the International Forklift Truck of the Year Awards 2013 were presented for the first time at the exhibition. More than 2,000 exhibitors from 64 countries registered to take part in the fourteenth ‘transport logistic’, the international exhibition for logistics, mobility, IT and supply chain management, which was held from 4 to 7 June 2013 in Munich. That is 110 more exhibitors than those who took part in the previous exhibition. In terms of exhibition space, too, there was an increase – the event encompassed an additional hall, bringing the total for 2013 to nine. Taking indoor and outdoor exhibition space together, this year’s transport logistic was a 110,000-m2 showcase for the products and services of companies all along the value-added chain in the sector.

UPDATE 2/2013

"Intra-logistics is the driving force behind logistics, and in Munich there were new technologies and solutions on display in this area. The International Forklift Truck of the Year Awards highlight the innovation capabilities of the sector and point the way towards CeMAT 2014," according to Dr. Andreas Gruchow, Board Member of Deutsche Messe AG. The diverse themes and challenges currently facing the international logistics industry were taken up during the in-depth supporting programme that accompanied the show. One highlight was the opening ceremony on the first day of the event in the forum in Hall A6. As well as an opening address by Germany’s Minister of Transport, Dr. Peter Ramsauer, participants enjoyed a high-calibre panel discussion on the subject of "Trends and strategies in logistics". For visitor tickets or further information, please contact GTCC's official representative for Messe München GmbH for Thailand, Ms. Suvichanee Huszar at Tel: 02-670 0600 ext. 4006


TRADE FAIRS 47

IFA 2013 6-11 September, Berlin

Further rise in IFA’s global importance for retailers and industry expected in 2013 Developments at IFA mirror the dynamic growth and innovative drive of the consumer electronics and home appliance industries. Four months before this leading international event opens its doors, the consistently high demand from exhibitors reflects a continuing positive trend. gfu and Messe Berlin, the event’s organizers, are confident of once again exceeding last year’s record booking levels. “Exhibitors at IFA will again be providing an impressive demonstration of their innovative drive with an overwhelming number of global innovations and product debuts. Regarding the Smart Home growth market, IFA is in a globally unique position in that it gathers all the industries, retailers and consumers in a single place“, said Hans-Joachim Kamp, Chairman of the Board of gfu – Gesellschaft für Unterhaltungs- und Kommunikationselektronik. Commenting on market developments, Jürgen Boyny, Global Director of Consumer Electronics, GfK Retail and Technology, said: “In 2013 the world market for consumer electronics and home appliances will continue to grow. However, not all regions will achieve a growth rate of around four per cent. GfK also forecasts 1.5 per cent growth for Europe, a challenging market”. Dr. Christian Göke, COO Messe Berlin: “The reason for IFA’s success is its clear concept that brings the interests of the industry and retailers together under one roof. Its increasing international appeal of recent years has made IFA a world leader”. As the world’s leading trade fair for consumer electronics and home appliances IFA exhibits the entire product range of two dynamic and innovative industry sectors. Smart TV sets that offer evermore impressive features, Ultra HDTV sets that display spectacular, crystal clear images, smart devices ranging from smartphones to smart TVs and convertible computers, smart home entertainment featuring radio-controlled speakers that enable audio streaming – and home electronics products that are fully networked with each other will be the key CE trends at IFA 2013. At IFA in Berlin the leading manufacturers of large and small electrical appliances will be presenting their latest technical highlights: high-class, sustainable and smart – that is how the main trend in home appliances can be described in 2013. Energy efficiency, healthy cooking and wellness packaged in upmarket designs and easy-to-operate products. IFA is the world’s leading trade fair for consumer electronics and home appliances and will be taking place on the Berlin Exhibition Grounds (Expo Center City) from 6 to 11 September 2013. Experience innovations and new perspectives at IFA 2013. More details are available on the internet at http://b2b.ifa-berlin.com/en/ For visitor tickets or further information, please contact GTCC's official representative for Messe Berlin GmbH for Thailand, Ms. Patamaporn Wasuwat at Tel: 02-670 0600 ext. 4010

http://thailand.ahk.de


48 TRADE FAIRS

EMO HANNOVER 2013 THE WORLD OF METALWORKING Hannover, 16 – 21 September 2013 From 16 to 21 September 2013, international manufacturers of production technology will be spotlighting “Intelligence in Production” at the EMO Hannover 2013. The world’s premier trade fair for the metalworking industry will be showcasing the entire bandwidth of today’s most sophisticated metalworking technology, which is the heart of every industrial production process. The fair will be presenting the latest machines, plus efficient technical solutions, product-supportive services, sustainability in the production process, and much, much more. The principal focus of the EMO Hannover is on metal-cutting and forming machine tools, production systems, high-precision tools, automated material flows, computer technology, industrial electronics and accessories. The trade visitors to the EMO come from all major sectors of industry, such as machinery and plant manufacturers, the automotive industry and its component suppliers, the aerospace sector, precision mechanics and optics, shipbuilding, medical technology, tool and die manufacture, steel and lightweight construction. The EMO Hannover is the world’s most important international meeting point for production technology specialists from all over the planet. In 2011, the fair attracted more than 2,000 exhibitors, and around 140,000 trade visitors from more than 100 different countries. EMO is a registered trademark of the European Committee for Cooperation of the Machine Tool Industry CECIMO. For visitor tickets or further information, please contact GTCC's official representative for Deutsche Messe for Thailand, Ms. Malasri Charokram at Tel: 02-670 0600 ext. 4004

UPDATE 2/2013




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