UPDATE Q4/2017: FEMALE ECONOMY

4/2017 http://thailand.ahk.de

T H E M AG A Z I N E O F T H E G E R M A N - T H A I C H A M B E R O F C O M M E R C E

FEMALE ECONOMY Thailand’s Consumption: Females Dominating Trends and E-commerce

Women in Senior Business Roles Keep Thailand in Top Three Asia-Pacific Countries

Starting from Scratch: Using Life Experience in Creating a Business Model to Help Women ANNUAL PARTNER:

GTCC FAMILY CHRISTMAS PARTY 2017 Thursday, 14 December 2017 17:00 - 21:00 hrs.

Bangkok Marriott Hotel Sukhumvit Join us to celebrate the Christmas Seasons 2017 with family, members and friends of German-Thai Chamber of Commerce community.

Unwind in a casual and family-friendly ambience and enjoy delicious buffet dinner and drinks.

We have also prepared joyful kids’ activities, live music, lucky draw and much more!

Santa Claus will join us and meet your children with special gifts.

ADMISSION ADULTS

Member: 1,500 baht (13,500 baht for a table of 10 people) Non-member: 1,800 baht

CHILDREN (up to 15 yrs)

From 5 to 15 yrs: 750 baht Younger than 5 yrs: Free of charge

Remark: Price is inclusive of international dinner buffet, free-flow of German beer, wines and soft drinks.

FROM THE EDITOR Dear readers, In recent years, the female population is becoming the engine of today’s economy and is increasingly recognised as a key driver of change across several industry sectors. Women make up the majority of students enrolled in universities in approximately 100 countries. They increase their labour force participation and economic power as consumers (World Economic Forum, 2016). Women play a major role in driving the purchase of 70-80% of consumer products. For their professional activities and family, they buy lifestyle, smart technology, home security and insurance products more than before (Dealerscope, 2016).

GTCC proudly presents the theme of Female Economy for GTCC UPDATE Magazine Q4/2017.

This issue features articles on women’s business trends and activities contributed by GTAI, Grant Thronton and the Iconic Women Alliance as well as interviews with Ms. Alfiah Strahal of Kiidu, a successful startup developed from female experiences, and Ms. Parinat Hemphak, Viessmann Werke’s Project Manager for Business Development in Thai and Southeast Asian markets. Interestingly, Daimler Commercial Vehicles (Thailand) Ltd. recently trained women to drive the next generation of its trucks which have been introduced to the market. Please read more in our Business Briefs.

Also covered in this issue is a special report on U-Tapao Airport. The airport will be an important element of the Eastern Economic Corridor (EEC), following the Thai government’s plan to inject a budget of Euro 3.7 billion to its expansion and enhancement. This aeronautical development is expected to bring more promising business opportunities in the region.

GTCC is organising two major events: GTCC Oktoberfest 2017 on 9 and 10 November and GTCC Family Christmas Party 2017 on 14 December. We look forward to welcoming our members, guests and friends at these events!

I trust you will enjoy an interesting and informative read.

Best regards,

Dr. Roland Wein

UPDATE is published quarterly by the German-Thai Chamber of Commerce and distributed free of charge to members and qualified non-members in Thailand and abroad.

Subscription is also available at an annual rate of US$75 (airmail). Payment can be made in cash or by cheque to the German-Thai Chamber of Commerce, 14Fl., AIA Sathorn Tower, 11/1 South Sathorn Rd., Bangkok 10120, Thailand. Tel.: +66 2 055 0600. Fax: +66 2 055 0601. E-mail address: info@gtcc.org.

Any opinions expressed in articles in this magazine do not necessarily reflect the views of the Chamber.

UPDATE welcomes story and photo contributions from members and non-members alike. Articles may be reproduced with acknowledgement, except for those taken from other sources.

Circulation per issue : 2,000

Publisher/Editor-in-Chief: Dr. Roland Wein Editor & Communications Director: Chadaphan Maliphan Advertising Director: Ganya Aparaks Design & Layout: Sorapol Liengboonlertchai Sub-Editor: Tony Oliver

Greater Mekong Subregion: Growing together CONTENTS

06

Thailand’s Consumption: Females Dominating Trends and E-commerce

20 Aviation Industry Development:

Thailand Finalise Expansion Plan for U-Tapao Airport

26 Country Consulting Day Vietnam

FEMALE ECONOMY 10 Women in Senior Business Roles Keep Thailand in Top Three Asia-Pacific Countries a

12 Empowering women in business 14 Starting from Scratch: Using Life Experience in Creating a Business Model to Help Women

16 Key Elements behind the Success of Female Leadership

BUSINESS BRIEFS 17 Daimler Powers the Industry with Facelifted Fuso Trucks and Fuso Drive

17 Bei Otto Greets its’ New Owner 18 Official Opening of Trumpf Thailand Technology Center

CHAMBER ACTIVITIES 25 NRW-Economic Forum Asia-Pacific 27 GTCC Young Professionals Networking: New Business Models for a Healthy Lifestyle

34 45 GTCC Certificate Handover Ceremony bautec 28 “How Digital Transformation is Impacting Sales and Marketing”

29 GTCC Site Visit to Schaeffler Manufacturing

GTDEE INSIGHT 30 VETnet Conference 2017 35 MoU Signing Ceremony

MEMBER’S CORNER 38 New GTCC Members

TRADE FAIRS 42 43 44 45 46

Perimeter Protection Spielwarenmesse INHORGENTA MUNICH bautec CeMAT 2018 with Hannover Messe

06 FEMALE ECONOMY

THAILAND’S CONSUMPTION: FEMALES DOMINATING TRENDS AND E-COMMERCE Dr. Waldemar Duscha

Thailand’s female economy is the foundation for private consumption of numerous products and therefore represents a key pillar for growth and development. Several factors suppor t this dynamic, such as education, occupation and purchasing power as well as demographic change. With the help of electronic media and networks, the rise of e-commerce is mainly due to the “Millennial Woman”. Women from Bangkok show dominating attributes in their purchase behaviour, which can be described as “trendy and impulsive”.

living or family makes room for technology and financials (e.g., cars, smarter electronics, banking products and insurance) where women play an increasingly dominant and decisive role. From a household perspective, women are the ones in charge of nearly all types of expenditure. In Southeast Asia, almost 80 per cent of the expenses for consumer goods are handled by women, either by spending their own money or by influencing others.

The international marketing industry has already identified women as their largest future growth market and it is therefore working enthusiastically in this direction. New concept creations, such as “Female Economy” and “She-conomy” under pin this path.

According to BBC News, Thai women follow the global trend and are increasingly perceived as the actual target group of marketing and product design.

Purchase behaviour is essentially influenced by purchasing power, and is thus directly swayed by the business culture and promotion opportunities towards managing and board levels within companies and publicinstitutions. In this regard, Thai women perform on the highest level, as international comparison shows.

The traditional stereotype that is directed towards food products, health, body care,

UPDATE 4/2017

CORRELATION WITH WORK LIFE

M a s t e rC a rd ’s “Ind e x o f Wo me n’s Advancement” revealed significant results when it confirmed that Thailand’s women made the greatest progress within the

"Business Leadership" category among 16 countries in the Asia and Pacific region.

According to the consultancy company, Grant Thornton, the share of women in leadership positions in this region increased from 23 per cent to 25 per cent, with Indonesia (46 per cent), the Philippines (40 per cent) and Thailand (31 per cent) in the three top positions.

"Best Performing" also means that women have moved from their traditional jobs into technology-intensive professions. In Thailand, with the foundation of her start-up SPCG, Ms. Wandee Khunchornyakong has built up today’s largest solar power production company. Ms. Preeyanart Soontornwata is the leading force in the energy depar tment at B.Grimm Power and the same applies to Ms. Sopacha Dhumrongpiyawut at Gunkul Engineering. Currently, at 57 per cent, women account for the majority of the workforce within Thailand’s banks and insur ance companies. Secretary-General, Ms. Hirunya Suchin, holds the top position of Thailand’s influe ntial and p io ne e r ing Boa r d of Investment.

FEMALE ECONOMY 07

determined by five attributes of “brandconscious, careful, family-oriented, countryconscious and trendy”.

CHANGING PREFERENCES “ASEAN Women Shoppers – Similar Types, Different Markets” is the name of probably the largest market study that was introduced in 2015 by Hakuhodo Inc. in Global HABIT and which can be used as orientation in regional marketing. The survey focused on middle-class and upper-class women in seven ASEAN cities, i.e., Bangkok, Ho Chi Minh City, Jakarta, Kuala Lumpur, Manila, Singapore and Yangon. Purchasing behaviour was

The sur vey results revealed significant structural peculiarities in the region. For example, in Singapore and Manila “brandconscious cosmopolitan” consumers represent a decisive target group, which is also relevant in other cities. “Smart careful shoppers” were particularly present in Manila, Singapore and Kuala Lumpur. Jakarta has the edge on “family

and community first” consumers, which also proved to be an important aspect in most of the other cities. The cluster “sensitive selfie” is especially strong in Ho Chi Minh City.

The women in Bangkok excelled in the fifth category “fickle trendy”, with a relatively high share of 33.5 per cent. The second strongest attribute was family-oriented (23.5 per cent), followed by careful (20.2 per cent), countryconscious (16 per cent) and brand-conscious (6.8 per cent). Japanese marketing exper ts

100%

0% ASEAN seven cities (10,943)

9.7

21.1

14.2

Singapore

25.4

24.8

22.5

19.0

32.7

21.3

9.3

(1,247)

Kuala Lumpur

6.8

23.4

27.7

19.4

22.8

(1,866)

Bangkok

6.8

20.2

23.5

33.5

16.0

(2,012)

Jakarta

3.5

14.0

40.3

34.6

7.6

(1,862)

Metro Manila

16.8

33.5

20.3

15.6

13.8

(1,850)

Ho Chi Minh City

10.9

15.5

10.9

21.7

41.0

(1,856)

Yangon

15.6

8.8

21.6

31.6

22.4

(250)

Brand-Conscious Cosmopolitans:

This cluster is large in Singapore (14.2%) and Manila (16.8%), but its members can be found in all seven cities.

They are a desirable target regardless of city.

Smart Careful Shoppers:

This cluster is largest in Manila (33.5%), followed by Kuala Lumpur (23.4%) and Singapore (22.5%).

Family and Community First:

This cluster is largest in Jakarta (40.3%) and over 20% in all other cities except Ho Chi Minh City.

Fickle Trendies:

This cluster is largest in Bangkok (33.5%) and Jakarta (34.6%) but exists in fairly large numbers in all seven cities.

Sensitive Selfies:

This cluster is largest in Ho Chi Minh City (41.0%).

www.thailand.ahk.de

08 FEMALE ECONOMY

“ Purchase behaviour is essentially influenced by purchasing power, and is thus directly swayed by the business culture and promotion opportunities towards managing and board levels within companies and public institutions. In this regard, Thai women perform on the highest level…”

classified their shopping style as “impulsive”.

Purchase and brand choices were not carefully planned and were more influenced by environmental factors. Arguments such as education, independence and individuality ser ve as possible explanations. In 2014, 157,287 women graduated from university as opposed to their male colleagues, who counted for only 94,579 men receiving a bachelor degree.

Female demography increasingly becomes the driving factor in the economy. More and more women are entering the labour market as well as marrying at a later age and bearing fewer children than it was the case in previous generations. About half of the official employees are female, which is supplemented by a significant informal job mar ket. Between 1970 and 2010, the proportion of female singles increased from 5.7 per cent to 13.8 per cent while the average age of women getting married increased from 22 years to 24.6 years. At the same time, bir th rates fell from 1.25 million to 0.75 million children and the fertility rate decreased from approximately 6.1 to 1.6 children.

TRENDSETTER IN E-COMMERCE Spontaneous purchase behaviour, with preferences for transient and fast-moving products, is suppor ted by the strongly

UPDATE 4/2017

distinctive usage of mobile devices. The high market penetration of the smartphone forces brand suppliers and the advertising industry to focus on the usage of web design rather than using conventional high-gloss print media.

Moreover, the way to address customers is changing. Women are decreasingly being treated as individuals, and more as a member of their social networks of friends, colleagues and other connections. At Amway Japan, whose customers comprise 73 per cent women, smartphones and social networks have become the main digital business platform to reach out to new generations.

In general, online shopping in Thailand has experienced considerable growth, with the trend continuing to rise strongly. In 2016, revenue from e-commerce rose by 29 per cent to the equivalent of US$ 2.4 billion and, according to “Statista”, it is expected to increase fur ther to US$ 5.3 billion by 2021. According to a market study conducted by Manhattan Associates, overall revenue was concentrated among the so-called "Millennial Females", accounting for a share of 40 per cent. The term refers to the Internet-driven female millennial generation aged between 20 and 40 who often obtain higher education and job experience. The three top online sellers operate in clothing and fashion, high-tech and electronics as well as cosmetics.

The women-focused online platform, Orami, also perceives millennial women to be the main tar get of future e-commerce .

Headquartered in Bangkok, Orami aims to establish itself as the leading online address for women in South-East Asia. At the same time, Orami recommends other e-commerce companies to adapt their marketing strategy towards the lucrative female segment if they want to remain relevant and highly profitable in the future.

Contact details: Dr. Waldemar Duscha Representative in Thailand Germany Trade and Invest (GTAI) www.gtai.de/thailand www.gtai.de/asien-pazifik

ADVERTORIAL 09

FEMALE HEREDITARY CANCER

SOMETHING EVERY WOMAN SHOULD BE AWARE OF Since Angelina Jolie’s shock announcement in 2013 that she had undergone a prophylactic double mastectomy followed by the removal of her ovaries in 2015 after testing positive for BRCA1 gene mutation; genetic testing coupled with regular monitoring and/or prophylactic surgery for inherited cancers has gained prominence.

Helen* is a typical case in point. As a 35 year old and mother to two young girls, Helen had been diagnosed with Grade 1 Stage 1A ovarian cancer. After successful treatment and the removal of the affected ovary and fallopian tube, post treatment scans and blood tests had shown no residual cancer in her body. The sole legacy of the illness was some fatigue and regular check-ups including lab tests and scans to monitor her health.

In the intervening years, Helen’s career had gone from strength to strength. The children were now teenagers and between her work and family there was little time for her to think about herself. The priority of her annual check up’s had been overtaken by other demands on her time.

The BRCA1 genetic mutation increases a woman’s risk of getting ovarian cancer to an estimated 20-40% and carries with it a high likelihood of recurrence of the disease. It also predisposes the woman to breast cancer. To put this into context, a woman without this gene mutation has an estimated lifetime ovarian cancer risk of around 1-1.5%.

Women with no history of cancer in the family do not have the same high level of risk as a woman with a strong family history of the disease. Therefore, before deciding whether or not to carry out genetic testing, the physician will take a detailed family history of the patient in order to ascertain the exact gene sequences to test.

Experiencing abdominal swelling and discomfort, Helen finally found the time for her annual check-up. After discussing the results with her, carefully reviewing her family medical history and taking into account her prior history of ovarian cancer before the age of 50, her doctor recommended genetic testing. A sample would be taken and the results known within 12 weeks.

On receiving the diagnosis of cancer in her remaining ovary and the news that she had tested positive for the BRCA1 mutation, Helen opted for a total abdominal hysterectomy,

removing of the remaining ovary, fallopian tube and surgical staging.

Regular check-ups including MRI, 3D or digital mammograms, pelvic ultrasound, blood tests and colonoscopies provided Helen and her family with the reassurance that her cancer r isk was being regular ly and carefully monitored and under control. * The names and identifying details have been changed to protect the privacy and confidentiality of individuals.

BNH Hospital specialises in Women’s Health and offers the latest diagnostic tools including genetic testing for hereditar y illnesses including cancer and the new HPV DNA test which, in conjunction with the Pap smear, cur rently provides the most advanced prevention for cervical cancer.

For more information please contact: bnhcontact@bnh.co.th, Tel. 02 686 2700 Gynaecology Centre “Fast and Advanced Cancer Diagnosis” BNH Hospital, 9/1 Convent Road, Silom, Bangkok 10500 www.bnhhospital.com

www.thailand.ahk.de

10 FEMALE ECONOMY

WOMEN IN SENIOR BUSINESS ROLES KEEP THAILAND IN TOP THREE ASIA-PACIFIC COUNTRIES Noel Ashpole

A Grant Thornton survey has found that the proportion of women leaders in Thailand continues to keep the country in the top three Asia-Pacific countries. The following is an overview of the proportion of senior Asia-Pacific business roles held by women, as emerging economies drive improvements in diversity.

On International Women’s Day this year on 8 March, a report based on Grant Thornton’s annual sur vey of 5,500 businesses in 36 economies revealed that the proportion of senior business roles held by women in the Asia-Pacific region had risen from 23 per cent in 2016 to 25 per cent in 2017. This positive trend has been driven by improvements in emerging countries of the region, which saw the proportion of senior roles held by women rise from 26 per cent in 2016 to 29 per cent in 2017, while in developed countries the percentage remained static at 13 per cent. However, the results of the survey also revealed that the percentage of businesses with no women in senior management across Asia and the Pacific has also risen, from 31 per cent in 2016 to 35 per cent in 2017.

In Thailand, women hold 31 per cent of senior roles in 2017, placing it third-highest country in the Asia-Pacific region after Indonesia (46

UPDATE 4/2017

per cent) and the Philippines (40 per cent). This year, the research also showed that 25 per cent of businesses in Thailand have no women in senior management, up from 21 per cent last year. The senior management role with the most females in Thailand is Chief Executive Officer (40 per cent) and Chief Financial Officer (34 per cent). Globally, the travel, tourism and leisure industry have the highest proportion of women in senior management (37 per cent).

FEMALE ECONOMY 11

According to Ms. Noel Ashpole, Partner at Grant Thornton in Thailand, "this year, businesses across Asia and the Pacific have increased the proportion of senior roles held by women; however, further progress is needed. In particular, the increase in the percentage of businesses with no women in senior management is disappointing and there is a need for businesses to recognise the untapped potential that women can bring to a management team.�

“The balance between motherhood and career is one of the biggest challenges for Thai women, since having a family is often a significant priority. As a result, many have to choose between having a family, and having a successful and fulfilling career, due to the lack in supporting infrastructure."

She noted that "although Thailand continues to be one of the top three countries with women in senior positions, the trend is decreasing, indicating the need for a continued effort to support women in the workplace. These results indicate that we could end up facing the same problem as developed Asia-Pacific countries, which only have 13 per cent women in leadership positions. The balance between motherhood and career is one of the biggest challenges for Thai women, since having a family is often a significant priority. As a result, many have to choose between having a family, and having a successful and fulfilling career, due to the lack in supporting infrastructure."

Globally, Grant Thornton’s data show developing regions continue to lead the charge on diversity, with developed economies lagging behind. Eastern Europe is performing best, with 38 per cent of senior roles held by women in 2017 and just 9 per cent of businesses with no women in senior management. Meanwhile, the MINT economies (Mexico, Indonesia, Nigeria and Turkey) saw the most improvement, with the proportion of senior roles held by women rising from 24 per cent in 2016 to 28 per cent in 2017, and the percentage of businesses with no women in senior management falling from 36 per cent in 2016 to 27 per cent in 2017.

However, this year we encountered a concerning sense that the issue has plateaued, as companies perhaps assume the diversity challenge has been dealt with. The evidence tells us this is not the case."

She added: "Companies today need to be more productive, more innovative and, in many ways, more open if they are to grow.

Diversity will be key to their success. Those that remain closed are putting themselves at risk of not tapping in to their full potential, and losing access to diversity of thinking."

Contact details: Noel Ashpole Partner Grant Thornton Tel: +66 2 205 8222 E-mail: marketing@th.gt.com Website: grantthornton.co.th

This is a significant contrast to the major economies of the G7, which have remained static at 22 per cent of senior roles held by women and 39 per cent of businesses with no women in senior management. Developed Asia-Pacific was at the bottom of the table with just 13 per cent of senior roles held by women and 54 per cent of businesses with no women in senior management, the worst performance of any region in both measures.

Ms. Ashpole pointed out that "the data for major economies is discouraging. The reasons for this lack of progress are many and varied, and they depend on the culture of individual businesses and the broader culture of the country or region in which they are located.

www.thailand.ahk.de

12 FEMALE ECONOMY

EMPOWERING WOMEN IN BUSINESS THE ICONIC WOMEN ALLIANCE Five years ago, only 9 per cent of women in ASEAN were in charge of leadership positions in businesses. However, this development has changed dramatically. Today, women hold strong purchasing power and make up for an increasing share of company owners and leader roles.

In Thailand, women embrace 31 per cent of leading positions in businesses and 26 per cent of business owners are female. “The share of women in leading positions in ASEAN [even] accounts for 49 per cent today,” says Ms. Orapun Parapob, Creating Director of the Iconic Women Alliance. However, women have to face certain challenges in their role in society and their ultimate goal of life.

Recently, the Iconic Women Alliance (IWA) was founded and celebrated its debut during the launch event “Let’s get wild”, which took place on 15 August 2017 at the spacious office of the company SEAC. Marking the first milestone for IWA, the event attracted 120 par ticipants, mostly women. Eight outstanding speaker s and contributors of the alliance were invited to share their stories with the audience.

Ms. Orapun Parapob, organizer of the launch event, successful business woman and caring mother, was the first speaker and explained the background of the “Iconic Woman Alliance”. She claims that it roots in the vision to make lifelong learning accessible to everyone. The Alliance aims to create a network exclusively for women who can share their stories about their success, failures and come-backs in both, their personal and professional life. As members, those women shall become stronger and satisfied and use this strength to support other women. Therefore, the term “iconic” was chosen to be part of the name, because it represents the inspiration and motivation for other females. “Alliance” stands for friendship and the community.

Next speaker, MS. Kamonwan Wipulakorn, President of the Erawan Group, added that women are facing a number of difficulties in today’s society, especially when being a successful business woman and mother at the same time. She therefore recommended the three following guidelines to become a successful woman:

UPDATE 4/2017

FEMALE ECONOMY 13

“The share of women in leading positions in ASEAN accounts for 49 per cent today,” says Ms. Orapun Parapob a driver App which has already decreased the number of accidents caused by drunk drivers.

She claims that women have the characteristic of caring for others and “thanks to the App [she] can sleep more calmly at night”. Passion has also initiated Ms. Chataya Supanpong, CEO of the company Food Passion, to leave her previous job in order to follow her dreams and find true happiness; same as to Patinya Kyokong, fashion designer and founder of Patinya, who has successfully established a prestigious and strong fashion brand.

1. Be true to yourself: Do not pretend to be someone else, and be confident about your strengths 2. Curate energy and power that drive you 3. Develop an understanding of both, yourself and people around you Another success story was shared by the Founder and Managing Director of the Myanmar Imperial College, Ms. Poht Poht Kyi, who started her business when she was only 18 years old with a budget of merely 2,000 USD. Despite discouragements from her community, she was able to transform the Myanmar Imperial College into the first business school that delivers the highest degrees and education in Myanmar.

Confidence and the strong conviction in her business idea is what have shaped her career path and led her to where she is today.

Therefore, her advice to the audience was to “[always] believe in yourself. There are people who are going to let you down … but you have to be strong enough to continue.”

Success does not necessarily refer to increasing income but rather how great someone can impact their environment, says the founder of the Inle Heritage Foundation and Inle Princess Resort, Ms. Yin Myo Su. She stressed the fact that 70 per cent of Asian women live in rural areas, being forgotten and ignored by society and shared her conviction that people with privileges should use their possibilities to help these women.

Even though the development of female leaders looks promising, there are still some sectors lacking of women in leading positions. Industry sectors and organizations are suggested to add more opportunities for women, while the Iconic Women Alliance will put its efforts into supporting more women and their businesses in the future.

Written by Jenny Kleeblatt, Membership, Events and Communication Trainee

Even though revealing diverse backgrounds and different motivations, all guest speakers have one believe in common that is especially crucial for reaching success in life: Passion.

For instance, Ms. Apinara Srikanchana, co-founder of U Drink I Drive, has created

www.thailand.ahk.de

14 INTERVIEW

STARTING FROM SCRATCH: USING LIFE EXPERIENCE IN CREATING A BUSINESS MODEL TO HELP WOMEN Kiidu is an online platform that connects its caregiver service with travellers, expats and local parents either for full-time, part-time or on-demand services. Its solutions help families to find the most dedicated helpers, and gives nannies and maids an opportunity to present themselves at their best. The company supports its members with training that improves their skills in specific areas of caregiving. Focusing on South-East Asian markets, Kiidu Thailand Co., Ltd. was founded by Ms. Alfiah Strohal in 2015.

As a mother herself, she had experienced the difficulties in finding suitable nannies while travelling and living abroad; as a result, this inspired her to establish a business that offers solutions to such difficulties. In this interview, she shares her insights and points of view on female entrepreneurs and their businesses.

How did the opportunity to establish your current business present itself?

I saw a problem in the way nannies were being treated. This gave me the inspiration for finding a way to help them to improve their education and job situation. As a mother who travelled frequently, I always needed a nanny for my children. Nannies have played an important role in the development of my children since they spend considerable amounts of time together. In Europe, my children always had an au pair with a good education. In Asia, it is different. It is not

UPDATE 4/2017

easy to find a good nanny, especially in South-East Asia. There is a gap between the expectation of salary level and the nannies’ required performance. Nannies have too many working hours, too much to do and are therefore not able to focus properly on the children.

I believe that a nanny is not a slave. That is why I created Kiidu. The name is Estonian, meaning “trustworthy”.

Are you confident that there is a good market for your business?

The first year was difficult as I was new in Thailand and did not understand the market. Now we are known because we match the nannies to the customers’ needs. In addition, the market potential in Thailand is huge. We educate the nannies and set limits on the requirements of customers. For example, a nanny will not work more than 10 hours per day. The Thai economy is growing and people understand that they need a little help. Our customers are not just locals; we also have expat customers and tourists. We partnered with an international American online nanny training to help the nanny get an international standard and understand their duty and responsibility.

Is your company also expanding because of the growing number of working women?

Yes, and my business helps them to earn more money. More women, especially mothers, want to work and not just stay at home. Also,

INTERVIEW 15

many students from some of the country’s best universities would like to have a parttime job; we encourage them to do so because they can gain work experience and extra income. Also, many full-time working Thais come to us for help in finding a parttime job for the weekend in order to increase their family income. If they are qualified we promote them through Kiidu.

We are really happy about getting feedback from Thai women about having an extra job.

Do you receive any male applications?

Yes, f r o m s tu den ts o f Th a i l a n d ’s t o p u n ive r s ities . We w a n t t h e m t o wor k part-time. I want to get good students with good skills to join us. Also, many have undergone student exchanges in the UK or Europe. They often have had part- time jobs there, so they have already gained useful experience.

What business tools have you used to support your success?

We use an online platfor m and offer a responsive booking system, so that even parents who need a nanny at the last minute can conveniently use our service. That is why we have a calendar where the nannies can record their availability. In that way, our customers can easily find and book a suitable service. Then a nanny will receive a notification and can accept the job offer or reject it. We also offer online payment and a rating system. We want to ensure that customers can check the nanny’s details and English language skills beforehand; therefore we provide video profiles.

“To be successful, women need to be patient, come up with new ideas and keep working on them, and reach the people that can help you succeed.” want to be au pairs in Europe and America, but unfortunately they have to pay $2000 to be au pairs.

What are the best ways to support female business groups in Thailand in your opinion?

I think women need more support. In America, there are many groups that encourage women to establish a business but there are still not many in Asia. Here, most start-ups are founded by men. So, I think it would be good to have more groups supporting women in business.

For example, last month a “Startup Weekend” was organised in Bangkok for support female to entrepreneurs. I have also experienced a community conference on supporting women; a payment was required to join, but women were charged a lower price. When I was in Hong Kong, the fee to join the conference was about $300 but I only had to pay $60.

What advantages could women have over men when doing business?

I think women have a better understanding, patience and ideas, especially in my type of business. Compared to men, the way women approach and manage things is different.

What has inspired you and what are the supporting factors for women to achieve success?

I am passionate about building my own business, which I started from zero without help from anyone. Thus, it gives me self-satisfaction when I am able to achieve what I have set out to do and to make people happy. To be successful, women need to be patient, come up with new ideas and keep working on them, and reach the people that can help you succeed. Networking and being surrounded by good and supportive people is important. Otherwise, it will be very difficult to deal with all the ups and downs. You should believe in what you are doing, be openminded and accept feedback.

Interviewed by GTCC Communication Team

Do you have any plans for expanding your business?

We p lan to ex pan d t h e com p a ny t o Indonesia. Currently, many Indonesian women are looking for jobs as nannies abroad. We believe we can help them do so. In Europe, it is not possible for Indonesians to work as nannies due to the work permit requirement.

However, they can live and work legally as an au pair in America or Europe where au pairs are in great demand. Indonesian nannies want to go to Middle East, Hong Kong, Singapore or other part of Asia. Thai nannies

The team behind the success of Kiidu.

www.thailand.ahk.de

16 INTERVIEW

“…[Women’s] chance to rise in business leadership is slower than that of male counterparts, so they need to deliver good results and convince their male colleagues of their capabilities.”

KEY ELEMENTS BEHIND THE SUCCESS OF FEMALE LEADERSHIP Viessmann Werke GmbH & Co. KG is one of the world’s leading manufacturers of efficient, reliable and affordable heating, industrial and refrigeration system with comprehensive range of products. In April 2017, the company expanded its business into the Southeast Asian market with the objective of increasing sales and enhancing brand reputation, starting with steam and hot water boilers. In this interview with the GTCC, Ms. Parinat Hemphak, Viessmann Werke’s Project Manager for Business Development, Southeast Asia, shares her insights and experiences from a woman’s perspective regarding female contributions to industry.

How did you get where you are today and who helped you along the way?

I studied industrial engineering and industrial management. After I graduated in Germany, I decided to come back to Thailand in 2012.

I had been working for my previous employer for five years in a very technology-focused project which comprised around 40-50 male and five female workers in multi-cultural environment. This enabled me to develop leader ship and management skills. My willingness to accept responsibilities and new challenges brought me to my present position.

At Viessmann I switched from the owner side to the supplier side, and became responsible for business development in the Southeast Asian region – another big challenge.

You have stayed for eight years in Germany.

How did that shape your personality?

The way Germans work and act is ver y

UPDATE 4/2017

direct and straightforward. They will listen to you regardless of your age and gender. In contrast, seniority still plays a huge role in Thailand and younger people are reluctant to express their opinions. However, I think getting straight to the point sometimes saves time and solves problems. I also think women in Germany are more confident because of their educational background. They gain more practical experiences during their study and internship. So, when they star t their career, they are well-prepared, confident and ready to engage.

What do you think is the most significant barrier to female leadership?

One of the biggest challenges for women is when they star t a family. Many women give up their career or downgrade their position.

However, with the right governmental support, I think women can overcome these barriers. For example, in Germany, moth-

are protected by law from losing their employment due to pregnancy, and they are given more flexible office hours. Thus, women would have a greater chance to sustainably hold a leadership position. If such a law was applied in Thailand, working women would able to plan their careers and family in parallel, and there would be less gender bias.

What approach would you advise women to take to ensure career progression in an industry dominated by men?

In addition to having a good educational background and extensive experience as a strong foundation, women should demonstrate a good attitude at work and be aware their strength. Their chance to rise in business leadership is slower than that of male counterparts, so they need to deliver good results and convince their male colleagues of their capabilities. Their success will prove their wor th. I can give some examples of my working principles – honesty, motivation, dedication, optimism and enjoyment of what you are doing. I think that if women follow these principles they will definitely reach the top one day.

Interviewed by Thuy Duong Nguyen, Membership, Events and Communication Trainee

BUSINESS BRIEFS 17

DAIMLER POWERS THE INDUSTRY WITH FACELIFTED FUSO TRUCKS AND FUSO DRIVE Daimler Commercial Vehicles (Thailand) Ltd. (DCVT) officially launched its facelifted Fuso Truck range demonstrating safe & efficient products and One Stop Solution Services at its Parts Distribution Center in Bangna on 9 September 2017. To empower its customers to gain the best out of the new features DCVT tied up with ID Driver, Thailand’s biggest Truck Driving School to recruit and train women who will drive the next generation of Fuso Trucks.

According to CEO of DCVT Mr. Sascha Ricanek, DCVT research shows that consumers are ready to welcome women drivers as they care about the vehicles in a precise way. “This inspired the company's belief that Thai women were not only capable of operating our heavy trucks but could also excel at it.”

BEI OTTO GREETS ITS NEW OWNER Following the signing of a new contract on 1 August 2017, Bei Otto, one of Bangkok's most famous traditional German restaurants, has announced its new owner — Mr. Sven Michel. Born in Wilhelmshaven and a chef by training, Mr. Michel is a successful entrepreneur and owner of the well-known "Somerset Hotel" in Male, Maldives.

“The success story of more than 30 years touched and impressed me immediately.

With high respect for this ‘German Institution in Thailand’, the experienced management and the committed staff, together we will continue the tradition of ‘Bei Otto’ and bring it to a new level, ” Mr. Michel said after the signing ceremony.

Bei Otto will continue its success under the new owner ship. The restaurant will remain true to itself in providing excellent ser vice , value for money, environmental s us tainab ility and e x c ept iona l employment policies.

www.thailand.ahk.de

18 BUSINESS BRIEFS

OFFICIAL OPENING OF TRUMPF THAILAND TECHNOLOGY CENTER TRUMPF Ltd. Thailand celebrated the official opening of its new Technology Center on 10 August 2017. The Center offers the possibility to introduce the latest advancements in technology to potential customers as well as support them with applications into their own business.

The facilities also feature a training center for customers to get familiar with the technologies and to learn how these can be implemented in their productions, focusing on smart manufacturing “Industry 4.0”. The refurbishment center will support customers with overhauled machinery in order to offer new customers an economical entry into the high-end German technology.

From left to right: Dr. Florian Zock, Mr. Joerg Ellerkmann, Mr. Peter Pruegel, Dr. Roland Wein, Dr. Gang Yang, Mr. Tawiwat Reongpunyaroj

During the ceremony opening speeches were held by Mr. Jörg Ellerkmann, Managing Director of TRUMPF Asia Pacific; H.E. Mr. Peter Prügel, German Ambassador to Thailand; Dr. Roland Wein, GTCC Executive Director ; Dr. Florian Zock and Mr. Tawiwat Reongpunyaroj, the two General Managers of TRUMPF Thailand.

TRUMPF Thailand Technology Center Official Opening

TRUMPF Thailand Technology Center

UPDATE 4/2017

The TRUMPF Ltd. Thailand subsidiary was founded in October 2015 and is based in Bangkok. Focused on supporting the market with technical and after sales services, it runs a local sales and service center. For more information about TRUMPF, please visit www.trumpf.com.

BUSINESS BRIEFS 19

THE ATHENEE HOTEL, A LUXURY COLLECTION HOTEL BANGKOK Following an extensive redesign and refurbishment, Plaza Athénée Bangkok, A Royal Méridien Hotel will be unveiled on 6 October 2017 as The Athenee Hotel, a Luxury Collection Hotel, Bangkok. Now featuring a blend of contemporary and authentic Thai design elements, the opulent hotel will provide discerning travelers with a new experience in luxury and style.

“We are thrilled that we will soon be unveiling the The Athenee Hotel and inviting guests to immerse themselves in unrivalled levels of luxury and refinement,” says ChooLeng Goh, General Manager. “Combining the best of contemporary refinements with a distinct sense of place, The Athenee Hotel is set to become one of the most prestigious addresses in this intriguing city.”

The Athenee Hotel’s transformation was inspired by Princess Valaya Alongkorn, daughter of Chulalongkorn, King Rama V (1853 – 1938) and the aunt of the late King Bhumibol Adulyadej, Rama IX. The iconic hotel, which stands in the grounds of her former royal residence, will

welcome guests with a grand staircase, sparkling chandeliers, and an engaging blend of Thai and European design style that is imbued with the spirit of Princess Valaya Alongkorn. For more information, please visit: theluxurycollection.com

THE FIRST HOLIDAY INN & SUITES HOTEL IN RAYONG InterContinental Hotels Group (IHG®) has debuted the group’s first hotel in Rayong, Thailand, celebrating the opening of a 288-room Holiday Inn® hotel in the hear t of the city – Holiday Inn & Suites Rayong City Centre. Situated along Sukhumvit Road, the stylish hotel is just over 30 minutes from U-Tapao Rayong Pattaya International Airport and strategically located close to some of Thailand’s major industrial parks and seaports. It offers 64 longer-stay suites in addition to its 224 well-appointed guest rooms.

On the opening, Leanne Harwood, Vice President of Operations, South East Asia and Korea, IHG, said, “Rayong is one of Thailand’s fastest growing provinces and a booming industrial hub. In the last few years, we have seen a growing demand for internationally branded mid-scale accommodation from travellers, who want a comfortable stay close to the industrial areas and ports. The launch of a Holiday Inn branded hotel right in the city centre enables us to cater to these travellers who want to stay with an international hotel brand that they know and trust, with quality accommodation that is comfor table and consistent.”. For more information, please visit: www.holidayinn.com

20 SPECIAL REPORT

AVIATION INDUSTRY DEVELOPMENT: THAILAND FINALISES EXPANSION PLAN FOR U-TAPAO AIRPORT Dr. Waldemar Duscha

Thailand has decided to expand the U-Tapao Rayong-Pattaya International Airport. With a planned budget of Euro 3.7 billion, the project represents a key element of the Eastern Economic Corridor (EEC). In order for the project to be realised, the Government of Thailand is seeking foreign partners as part of the public-private partnership (PPP) model and has already found an interested party in the Airbus Group. Considering the dynamism of the Asia-Pacific aerospace industry, positive aeronautical development in the region is currently enjoying good conditions.

billion. In addition, a maintenance, repair and overhaul (MRO) centre will be built; however, the MRO will be used exclusively by Thai Airways and other Star Alliance companies. The European division of the Airbus Group and other investors have already expressed their interest. Expectations are high – on the Government of Thailand’s side, MRO revenue could grow from about US$ 800 million currently to US$ 1.3 billion by 2024.

The total cost of the further development of the U-Tapao RayongPattaya International Airport is officially listed at Baht 144 billion (approximately Euro 3.7 billion; 1 Euro = 39 Baht). In order to secure financing for the project, the Government is looking for foreign investors to be integrated with public-private par tnership (PPP) agreements. Meanwhile, the Government has authorised the commissioning of several studies to guarantee the feasibility of this large-scale project, for which it has provided a total budget of Baht 760 million.

The development of Thailand as the regional aviation hub comprises 12 individual projects within the first phase until 2021. This includes a video surveillance system, X-ray systems, security software for the outdoor area, a militar y bunker, a new building for the central administration as well as airfreight facilities. In addition, a training centre will be provided for the airport staff and more infrastructural facilities will be provided in the airport as well as the surrounding areas.

The two central components comprise the construction of a second terminal as well as a second high-speed runway at a cost of Baht 8

UPDATE 4/2017

“Aerotropolis” project has three phases

The second phase (from 2022 to 2026) will concentrate on the expansion of the MRO system and the formation of aviation clusters.

The third phase will focus on the perfection of the production processes and design of the "Aerotropolis" project.

SPECIAL REPORT 21

The planning concept was carried out under the "Aerospace Industrial Estate Development Plan 2016-2045". The projected area of the U-Tapao aerospace industrial park covers 128 hectares (ha), of which 80 ha are devoted to original equipment manufacturers (OEM) and 48 ha to the MRO branch. Next to product lines, auxiliar y engines (APU), in-flight entertainment (IFE), injection and control systems as well as chassis, wheels and brakes are considered to the most profitable components.

Support from the Board of Investment The Thai aviation and aerospace industry is still in its infancy, but it could develop into a key pillar of industrial production and employment in the long term. The development strategy of Thailand’s Board of Investment (BOI) treats the "Aviation and Aerospace Cluster" as one of the 10 priority clusters with high-growth potential. The cluster is not regionally concentrated but is broadly distributed among 14 provinces: Bangkok, Samut Prakan, Nakhon Pathom, Pathum Thani, Chachoengsao, Chonburi, Rayong, Chiang Rai, Phitsanulok, Nakhon Sawan, Lopburi, Nakhon Ratchasima, Surat Thani and Songkhla.

The BOI differentiates the "Target Activities" into three groups. The first group includes six activities within both the MRO and production – airframe and components, engines and propellers, flight recorders and radar, telecommunications and electronics, electronics design and embedded software. The second group refers to aerospace, including components and equipment for rockets or spaceships and space vehicles as well as various functions such as exploration, discovery, navigation, aerospace alongside systems and instruments. The third focus will be on a training centre for pilots and technicians.

Among the pioneers of the Thai aviation industry are companies such as Weston Aviation (complex precision components), Primus International Bangkok (materials connections, assembly and metal parts), Dreissen Aircraft Interior Systems (equipment for galley kitchens and freight), MRAS Asia (engine par ts), Senior Aerospace (structures and components), Triumph Structures (structures, systems and components) and Leistriz (rotor blades).

In addition, Ducommun Technologies, a subsidiar y of the California-based company Ducommun LaBarge Technologies, is broadly positioned.

Boost for the Eastern Economic Corridor U-Tapao airport is considered to be a core element of the acceler ated industr ial development of the EEC, covering the three p rovinc e s o f R ayo ng, Cho nbur i a nd Chachoengsao. More than ever before, the EEC is intended to become a hub for trade and investment as well as the regional centre for transport and logistics. The Government of Thailand hopes that this region will receive public and private investment totaling some US$43 billion during the next five years.

State support is provided to the EEC through various measures in transpor t, logistics, human capital, public institutions and facilitation for investors through a one-stop service centre. In addition to U-Tapao airport, more major projects are planned. They including a high-speed train from Bangkok to Rayong, the third phase of the Laem Chabang deep seapor t and the expansion towards doubling many railway lines between the three seaports of Bangkok, Laem Chabang and Map Ta Phut.

Contact details: Dr. Waldemar Duscha Representative in Thailand Germany Trade and Invest (GTAI) www.gtai.de/Thailand www.gtai.de/asien-pazifik

www.thailand.ahk.de

22 CHAMBER ACTIVITIES

SUSTAINABLE FACTORIES AND INDUSTRIAL REAL ESTATE SEMINAR GTCC, in collaboration with EGS-plan (Bangkok) Co., Ltd. (EGS) and the German Sustainable Building Council (DGNB), organised a seminar on “Sustainable Factories and Industrial Real Estates: The German DGNB Certification System” on 5 June 2017 at the InterContinental Hotel Pattaya.

The par ticipants lear ned about innovative approaches and practical examples which were presented by leading international exper ts in sustainable design and construction from Amata Cooperation, DGNB, EGS-plan (Bangkok) and OIA.

“TRANSFORM YOUR CUSTOMER EXPERIENCE” GTCC, in collaboration with Zendesk and CRM and Cloud Consulting (CRM-C), organised a seminar on “Transform your Customer Experience” on 6 June 2017 at the GTCC office. The seminar discussed the trend of customer experience (CX) and how it can deliver value to companies and customers.

UPDATE 4/2017

CHAMBER ACTIVITIES 23

THAI-GERMAN PV ROOFTOP SYSTEM

GTCC Deputy Executive Director, Mr. Marius Mehner, was invited to deliver a speech about “Energy Solutions – Made in Germany” at the opening of the Thai-German PV Rooftop System on 14 June 2017. Hosted by GIZ and Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH, the event marked an impor tant step towards the future of green energy.

GTCC SITE VISIT TO MAJORETTE THAILAND

On 22 June 2017, GTCC organised a site visit for its members to Majorette Thailand, one of the best-known manufacturers of model vehicles, especially miniature cars and plastic playsets, at Navanakorn Industrial Estate, Pathum Thani. Prior to leading the factory tour, Majorette Thailand Managing Directors, Mr. Markus E. Mangold and Mr. Adisorn Laohavanich, kindly shared with 35 GTCC members details about the company's background – including its situation when faced by Thailand's severe flooding in 2011 – and the manufacturing process.

www.thailand.ahk.de

24 CHAMBER ACTIVITIES

GTCC STAMMTISCH BANGKOK GTCC organised two events of Stammtisch Bangkok on 22 June 2017 at Bei Otto restaurant and on 27 July 2017 at Deutsches Eck restaurant. GTCC President Mr. Markus Lorenzini delivered welcoming remarks to the guests and invited them to join the Chamber’s upcoming activities. Guests exchanged their updates on business activities, while enjoying German food and beverage.

ASIA-PACIFIC FORUM BAYERN 2017 GTCC Executive Director Dr. Roland Wein participated in the Asia-Pacific Forum Bayern 2017 on 5 July 2017 at Fürth, Germany. He shared his insights as one of the key panelists on the topic of "ASEAN – the Emerging Markets". The forum, which is one of the biggest events of its type in Germany, discussed trends, key issues and valuable information about the Asian business world. More than 30 experts in Asian issues joined the event and presented their perspectives, knowledge and first-hand experiences about the growing markets of the Asia-Pacific region.

UPDATE 4/2017

CHAMBER ACTIVITIES 25

NRW-ECONOMIC FORUM ASIA-PACIFIC GTCC Executive Director Dr. Roland Wein, together with delegations from other German Chambers of Commerce in the Asia-Pacific region, presented their perspectives and experiences of different Asian markets at the NRW Economic Forum Asia-Pacific on 7 July 2017.

The forum is an ideal meeting platform for companies seeking to enter new markets in Asia as well as for those already established in Asia, to take advantage of new opportunities for growth. Questions regarding industries, business, investment, laws and regulations, tariffs and free trade treaties were addressed by experts from the German Chambers of Commerce in Australia, India, Japan, the Republic of Korea, Malaysia, New Zealand, the Philippines, Singapore, Thailand and Vietnam.

MULTI-CHAMBER LUNCH ON THE EASTERN ECONOMIC CORRIDOR

GTCC, in collaboration with other bilateral Chambers of Commerce, organised a Multi-Chamber Lunch on the Eastern Economic Corridor (EEC) on 13 July 2017 at the Bangkok Marriott Marquis Queens Park.

Mr. Verapong Chaiperm, Governor of the Industrial Estate Authority

of Thailand (IEAT), was a keynote speaker. He provided current updates for the participants on the progress and opportunities in the EEC.

www.thailand.ahk.de

26 CHAMBER ACTIVITIES

“COUNTRY CONSULTING DAY VIETNAM” GTCC hosted an Exclusive Business Highlight on “Country Consulting Day Vietnam” at the GTCC office on 19 July 2017. Mr. Björn Koslowski, Deputy Chief Representative from the Delegation of German Industry and Commerce in Vietnam (AHK Vietnam), was the guest speaker. He provided essential information for business-people seeking to learn about how to do business in Vietnam and gain insights into industry-specific topics. The event also featured an exclusive contribution about develoPPP.de, a funding programme of BMZ (German Federal Ministr y for Economic Co-operation and Development).

DEinternational REGIONAL MEETING, ASIA/PACIFIC

GTCC welcomed key representatives of Chambers of Industry and Commerce in 15 Asian and Pacific countries to discussions on current business trends and related projects – among many other subjects – in the Asia-Pacific region at the DEinternational Regional Meeting Asia/Pacific, which was held at the GTCC office from 20 to 22 July 2017. GTCC Deputy Executive Director Mr. Marius Mehner provided welcoming remarks and shared an interesting brief about the Thai economy, business opportunities, GTCC activities and other matters on the first day of the meeting.

UPDATE 4/2017

CHAMBER ACTIVITIES 27

GTCC YOUNG PROFESSIONALS NETWORKING: NEW BUSINESS MODELS FOR A HEALTHY LIFESTYLE Following the trend of “Healthy Living in Asia”, GTCC organised a Young Professional Networking Event entitled “New Business Models for a Healthy Lifestyle” on 21 July 2017 at the Siam@Siam Design Hotel Bangkok. A total of 120 participants gathered at the event, which welcomed two guest speakers: Ms. Claire Bostock, Chief Business Officer of Absolute You; and Mr. Benjamin Koellmann, Co-Founder and Managing Director of HappyFresh (Thailand) Co., Ltd.

GTCC HUMAN RESOURCES ROUNDTABLE 2017

German-Thai Chamber of Commerce invited human resources (HR) professionals to its HR Roundtable 2017, held on 25 July 2017 at the GTCC office. Twenty-five participants joined the event, during which they discussed the most relevant HR topics and exchanged information on challenges they faced in the German-Thai business community.

www.thailand.ahk.de

28 CHAMBER ACTIVITIES

“GTCC ICE BREAKER NETWORKING: WELCOME BACK!” GTCC organised the "GTCC Ice Breaker Networking: Welcome Back!" get-together on 10 August 2017 at the Anantara Siam Bangkok Hotel.

More than 100 guests joined the GTCC's signature business networking event which provides an ideal platform for members to meet and establish new contacts and socialise with counterparts.

“HOW DIGITAL TRANSFORMATION IS IMPACTING SALES AND MARKETING” GTCC organised a seminar on "How Digital Transformation is Impacting Sales and Marketing - Become a Digital Leader" with experts from Heroleads Thailand on 22 August 2017 at the GTCC Office. Mr. Carlo Herold, Co-Founder and Managing Director and Ms. Pichaya Reangrattham, Digital Account Manager at Heroleads Thailand, discussed the mass digitization of media and channels which has brought about the most impor tant oppor tunity in the current industry.

UPDATE 4/2017

CHAMBER ACTIVITIES 29

CLUSTER MEETING ON THAI LOGISTICS 4.0

GTCC organised a cluster meeting on “Thai Logistics 4.0 – Current issues and future challenges” on 24 August 2017 at the GTCC office.

The event's key speaker Mr. Danairat Thanabodithammachari, Digital Transformation Director of SAP Thailand Ltd., shared his valuable experiences and perspectives to about 30 representatives from GTCC member companies. Together the participants discussed the most relevant topics in logistics and exchanged their ideas about digitalization and common concerns.

GTCC SITE VISIT TO SCHAEFFLER MANUFACTURING About 50 GTCC members visited Schaeffler Manufacturing (Thailand) Co. Ltd. (SMT) on 25 August 2017 at Hemaraj Chonburi Industrial Estate II. Schaeffler Manufacturing (Thailand) Co., Ltd. (SMT) was set up in June 2011 with a plant for localization of the company’s global product range in Rayong. In 2014, the company made new investment for a Greenfield facility in Chonburi to expand its local product por tfolio and offerings.

GTCC members enjoyed the oppor tunity to explore SMT’s new facility which significantly expands the local production footprint of Schaeffler in Asia Pacific with the introduction of new product lines.

www.thailand.ahk.de

30 GTDEE INSIGHT

GTCC FINAL EXAMINATION 2017 IN ELECTRONICS & QUALITY ASSURANCE

thyssenkrupp Elevator (Thailand) Co., Ltd. and the GTDEE team recently announced the successfully completed apprenticeships in the field of Electronics. The students from Eastern Technological College (E-Tech) started training in 2015 and passed the examinations held during 8-11 May 2017. GTDEE Project Director Mr. Markus Hoffmann, Senior Project Manager Dr. Kamonsak Suradom and Senior GTDEE Consultant Mr. Katiphot Kanoknorrasade were the examiners.

On 29 May 2017, Mr. Markus Hoffmann, Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade held the GTCC final examination in Quality Assurance for the apprentice batch 2015 from Maptaphut Technical College. The apprentices were trained by Ducati Motor (Thailand) Co., Ltd. in Rayong.

VETnet CONFERENCE 2017 On 17 and 18 May 2017, the VETnet Conference on International Vocational Co-operation was held in Berlin. The Federal Ministry of Education and Research (BMBF) dealt with themes such as project strategy, an outlook for 2018 as well as sustainability and quality assurance of supported projects.

GTDEE Project Director Mr. Markus Hoffmann was pleased to attend the event.

UPDATE 4/2017

GTDEE INSIGHT 31

FORUM ON REFORMING THAI EDUCATION On 26 May 2017, GTDEE Project Director Mr. Markus Hoffmann participated in a forum entitled “Reforming Thailand’s Education System” at Chulalongkorn University. From left to

right of the photo, the forum’s distinguished speakers were Dr. Kevin P. Colleary (Adjunct Professor, Fordham University, London), Mr. Markus Hoffmann (GTDEE Project Director, GTCC), Mr. Stephen Holroyd (Principal of Shrewsbury International School in Bangkok), Dr. Thitinan Pongsudhir ak (Director of the Institute of Security and International Studies-ISIS and Associate Professor at Faculty of Political Science, Chulalongkorn University), Dr. Rattana Saelao (Instructor of Thai Studies Program, Pridi Banomyong International Colelge, Thammasart University), Dr. Pumsaran Tongliemnak (Policy Analyst at the Bureau of Policy and Secretary, Thailand’s Ministr y of Education),and Dr. Kirida Bhaopichitr (Research Director for International Research and Advisory Service, Thailand Development Research Institute).

VOCATIONAL EDUCATION 4.0 MEETING On 30 May 2017, Mr. Markus Hoffmann, Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade participated in a meeting on “Vocational Education 4.0” at the Embassy of the Federal Republic of Germany. In addition to members of the Embassy, representatives were present from 16 organisations involved in supporting vocational education – BIBB, GTCC, GIZ, DAAD, Chulalongkorn University, KMUTNB, Thai-German Institute, Goethe Institute, PIM, Don Bosco Technological College, Chuenchom Thai-German College of Technology, Mercedes Benz (Thailand), BMW (Thailand), Amata B.Grimm Power, B osch A u to m o tive (Th a i l a n d ), a n d thyssenkrupp Elevator (Thailand).

www.thailand.ahk.de

32 GTDEE INSIGHT

VISIT TO AAPICO HITECH On 31 May 2017, Mr. Markus Hoffmann and Dr. Kamonsak Suradom visited Aapico Hitech Public Company Limited in Ayutthaya and also met with two Electric Power apprentices in batch 2016 from Kanchanapisek Technical College Mahanakorn (KTCM). The GTDEE team and the company also discussed the teaching plan and training plan development for the apprentices.

ORIENTATION FOR NEW APPRENTICES AT BMW AND GROHE SIAM On 31 May 2017, Mr. Markus Hoffmann and Dr. Kamonsak Suradom participated in the orientation session for the BMW Automotive Mechatronics apprentice batch 2017 from Don Bosco Technological College Bangkok.

Furthermore, the GTDEE team introduced the overview of the GTDEE certification system, curricula alignment and training with BMW dealership representatives. The event was held at BMW Training Academy Centre, Pathum Thani.

On 20 July 2017, the GTDEE team, led by Mr. Markus Hoffmann and Mr. Katiphot Kanoknorrasade, participated in the orientation session for 15 new Eastern Technological College apprentices at Grohe Siam Limited. The GTDEE team also held a meeting with the HRD team regarding the apprentices.

UPDATE 4/2017

GTDEE INSIGHT 33

THAILAND 4.0 CONFERENCE On 1 June 2017, the GTDEE team, represented by GTDEE Project Director Mr. Markus Hoffmann and Senior Project Manager Dr. Kamonsak Suradom, participated in a conference on competency standards, workforce development, and vocational education for Thailand 4.0 at Centara Grand Hotel, Central Plaza Ladprao, Bangkok.

Fur thermore, Mr. Markus Hoffmann was invited to give a presentation on “Dual Vocational Education and Training for Thailand 4.0”.

SEVENTH VOCATIONAL EDUCATION COMMITTEE MEETING Representatives from Mercedes Benz (Thailand) Co., Ltd., Bosch Automotive (Thailand) Co., Ltd., Grohe Siam Limited, thyssenkrupp Elevator (Thailand) Co., Ltd., and Aapico Hitech PCL. participated in the Seventh Vocational Education Committee Meeting on 2 June 2017. The GTDEE team, which comprised Mr. Markus Hoffmann, M r. Panu w at J aith a m , M r. K a t i p h o t Kanoknorrasade, Ms. Apinya Amporn and Mr. Ansgar Schaefer, warmly welcomed the guests at the GTCC office. The agenda included a summar y of the GTCC Final Examination from March to May 2017, GTDEE workshops, and GTDEE consultation fees and payment.

www.thailand.ahk.de

34 GTDEE INSIGHT

GTCC CERTIFICATE HANDOVER CEREMONY On 20 June 2017, Mr. Markus Hoffmann, Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade participated in an impressive GTCC Certificate Handover Ceremony to the

apprentice batch 2015 from E-Tech.

Watched by an audience of around 9,000 students, 14 Elecronics apprentices trained by thyssenKrupp Elevator (Thailand) Co., Ltd., two Mechatronics apprentices trained

by Grohe Siam Limited, and one Mechanics apprentice trained by Bosch Packaging received their GTCC cer tificates. Mr. Jan Blezinger, Counsellor and Head of the Press and Cultural Affairs Section of the Embassy of Federal Republic of Germany, was a special guest at this significant ceremony.

GTCC CERTIFICATE HANDOVER FOR APPRENTICE BATCH 2015 On 13-14 July 2017, the GTDEE team, led by Mr. Markus Hoffmann and Dr. Kamonsak Suradom, par ticipated in a GTCC Cer tificate Handover Ceremony for the apprentice batch 2015 in Plant Science, Agricultural Mechanics, Mechanics and Electric Power trained by Mitr Phol Sugar Corporation Ltd. The ceremony was held at Mitr Phol Chumphae in Khon Kaen. CEO and President of the Mitr Phol Group, Mr. Krisda Monthienvichienchai, also presented Mitr Phol Certificates on completion of the Dual Vocational Education Programme to the apprentices. Dr. Mongkolchai Somudorn, Advisor on Vocational Education Standards (Agriculture and Fisher y) of the Office of Vocational Education Commission, also participated in the ceremony.

On 20 July 2017, the GTDEE team, led by Mr. Markus Hoffmann and Mr. Katiphot Kanoknorrasade, participated in the handover of GTCC certificates to the GTDEE apprentice batch 2015 at Robert Bosch Automotive Technologies (Thailand) Co., Ltd. Five apprentices in Mechanics and Logistics; four in Mechanics and one in Logistics received their certificates.

UPDATE 4/2017

GTDEE INSIGHT 35

TEACHERS’ WORKSHOP ON GTCC FINAL EXAMINATION 2018 On 25 July 2017, GTCC organised a teachers’ workshop on “GTCC Final Examination 2018” at the GTCC office. Seven teachers from four par tner colleges – Kanchanapisek Technical College Mahanakorn, Chumphae Technical College, Bangkeawfa Industrial and Community Education College and Don Bosco Technological College – and Mr. Wichit Tangwongchuensuk, Manager Qualification and Training, BMW Thailand, participated in the

workshop. Led by GTDEE Project Director Mr. Markus Hoffmann, the workshop discussed the final examinations for 2018.

After the opening remarks by Mr. Markus, the workshop continued with presentations by each college, covering their teaching plan for the next semester in relation to BMW training activities. The GTDEE team discussed the results of the GTCC Final Examination 2017 and provided information on the examination evaluation methods, while the teachers shared their knowledge of the evaluation forms. The GTDEE team gave the teachers assignments to develop solutions and present them to the GTDEE team and the HRD team of BMW Thailand.

Further co-operation among the four colleges and BMW Thailand will include intensive theoretical courses for apprentices that will be focused on in accordance with the Final Examinations 2018.

MoU SIGNING CEREMONY On 27 July 2017, Mr. Markus Hoffmann, Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade joined a Memorandum of Understanding (MoU) signing ceremony between E-Tech and Protech Transfer Co., Ltd. Dr. Prasert Klinchoo, the Director of E.Tech, and Mr. Oberg Ralf, Technical Manager of Protech Transfer Co., Ltd. signed the MoU at E-Tech.

www.thailand.ahk.de

36 MEMBERS’ CORNER

Back row, from left – Romeo Ramos De Moreira, Talent Fishers Group; Joachim Raber, Tereas UG; Christian Schrader, Lufthansa Global Business Services Ltd.; Peter Vandlik, KSB Pumps Co., Ltd.; Michael Schlueter, Royal Orchid Sheraton Hotel & Towers; Toshio Goto, CEVA Logistics (Thailand) Ltd.; Mark Apiratikorn, Senator International Logistics Ltd.; Tom Sorensen, Boyden Associates (Thailand) Limited; Supreecha Muangsaen, KURZ (Thailand) Ltd.; Stefan Dittrich, Viessmann Werke GmbH & Co. KG Front row, from left – Sachin Kharbanda, Fr. Meyer’s Sohn (Thailand) Limited; Chompoonut Suntornpong, Intercontinental Hua Hin Resort; Saran Tipparak, Turkish Airlines; Oraphan Phuanpathom, Verztec Consulting (Thailand) Ltd.; Masami Tsuchiya, Siam S & Grace Co., Ltd.; Suchada Mueller, Bollhoff Company Limited; Nattanit Jiamsirikarn, Trueseal Pacific Co., Ltd.; Piyaphan Sridej, COMPAREX (Thailand) Limited; Chanitra Dokmali, juwi Renewable Energies Thai Company Limited; Suchart Chansawangsri, S.B.S. Engineering Co., Ltd.; Parkin Nawawatanasub, Fortune Cross (Thailand) Co., Ltd.

NEW MEMBER AND NEW REPRESENTATIVE ORIENTATION PROGRAMME On 10 August 2017, GTCC brought together 22 new members and representatives at Anantara Siam Bangkok Hotel. The event is part of its New Members and Representatives Orientation Programme, designed to foster the development of exclusive connections among the participants and to smoothen their transition to the GTCC community.

“It was great, and gave a lot of opportunity to promote my airlines and I got a lot of new customers from this event.”

Saran Tipparak, Passengers Sales Supervisor – Corporate Account Turkish Airlines “In summary, I have enjoyed the new member’s orientation very much. The event was as always well organized, in GTCC fashion. As a matter of fact it was actually possible for me to generate some business leads which I will follow up. I have no recommendation for improvement; just continue with your orientation day’s events in the same way.”

Peter Vandlik, Managing Director KSB Pumps Co., Ltd. “It was nice to join this event and had a chance to meet all nice people. Everything is good as my positive feedback. Thank you very much again for your kind corporation.”

Suchada Mueller, General Manager Bollhoff Company Limited “It was a great afternoon. I think it was good to get to know some companies and people.”

Michael Schlueter, General Manager Royal Orchid Sheraton Hotel & Towers

UPDATE 4/2017

MEMBERS’ CORNER 37

“The New Member and New Representative Orientation was very useful for us in terms of networking and brand awareness. The 3 hours I spent for introducing myself and the company were very fruitful.

The Ice Breaker event after the orientation is a perfect transition. Thank you very much for giving us the opportunity to be part of it. I am looking forward to visit the next event of the GTCC.” Romeo Ramos de Moreira, Business Development Manager The Talent Fishers Group “Many thanks for organising this event and asking for feedback! I really appreciated to get to know so many contacts in such a short period of time in a structured way.”

Christian Schrader, Managing Director Lufthansa Global Business Services Ltd. “Great event. The first introduction before we started was good and well presented. The tight schedule went well. Moving around the horse-shoe shaped set up worked well. The Ice Breaker (networking event) right after was a perfect match. Super.”

Tom Sorensen, Partner Boyden Associates (Thailand) Co., Ltd. “As it’s the first time that I join a GTCC event, I really appreciate GTCC’s warm welcome and this very well organized event. This orientation is useful and efficient for networking. The duration of time is suitable and number of people in session is appropriate. It is one of the best networking events that I join in this year.”

Piyaphan Sridej, Marketing and Business Development Manager COMPAREX (Thailand) Limited

YOUR GTCC MEMBERSHIP DIRECTORY 2017 HAS BEEN DELIVERED

*Additional copy can be ordered from the Chamber at a discounted member price.

For more details, please contact us at +66(2) 055 0600 or membership@gtcc.org www.thailand.ahk.de

38 MEMBERS’ CORNER

NEW GTCC MEMBERS up to 30 September 2017

German-Thai Chamber of Commerce warmly welcomes 17 new members!

Avana Hotel LaemChabang

Bollhoff Company Limited

114/99 Soi Laemthong 2, Moo. 10, Thungsukhla, Sriracha Chonburi 20230 Thailand Tel: +66 98 359 5040 Fax: +66 38 490 754 arno.avana@gmail.com avanahotel.com

218/7-218/8 Romklao, Klongsampravej, Ladkrabang, Bangkok 10520 Thailand Tel: +66 2 136 7966-9 Fax: +66 2 360 8490 SMueller@boellhoff.com www.boellhoff.com

Activities Hotel Chamber Representative Arno Glasmacher

Bangkok Taiyo Springs Co., Ltd. 321 Moo.11, Soi. S. Thaiseree 2 Suksawat Road, Naiklongbangplakod Phasamuthjaedee, Sumutprakarn 10290 Thailand Tel: +66 2 425 0934 Fax: +66 2 425 0936 pracha@btssprings.com, bts@btssprings.com www.btssprings.com Activities A flat spring and stamping part manufacturer for automobile industry, motorcycle industry, home appliance industry and IT & electronic industry.

Chamber Representative Pracha Kittiratanaviwat and Kergkiat Thawornwasu

Mr. Heinz Stephan Latz GTCC MEMBER 2017

UPDATE 4/2017

DUSBAU, Dreischeibenhaus 1, 40211 Düsseldorf, Germany Tel: +66 2 105 6100, +49 211 936 750 200 HeinzStephanLatz@DUSBAU.DE Activities Immobilienmakler (IVD), Prokurist der DUSBAU Düsseldorfer Baugesellschaft mbH / Real estate broker (IVD), Attorney at DUSBAU Düsseldorfer Baugesellschaft mbH

Activities Supply fasteners, Assembly machines and solution system to customers in Automotive, Aerospace and General Industries.

Chamber Representative Suchada Mueller and Michael Wolfgang Boellhoff

deugro Projects (Thailand) Co., Ltd. 888/144 Mahatun Plaza Buliding 14th Floor, Room#144, Ploenchit Road, Lumpini Park, Patumwan, Bangkok 10330 Thailand Tel: +66 2 689 6013 to 7 Fax: +66 2 689 6018 www.deugro.com Activities deugro is a specialized freight forwarder in the capital project and heavy-lift field, with a proven track record in executing large-scale projects under challenging conditions. With an extensive network of more than 70 company-owned offices in over 40 countries worldwide, our clients benefit from global coverage and local expertise at every major industrial hub.

Chamber Representative Thorsten Harenberg and Thanet David Viravan

MEMBERS’ CORNER 39

Fortune Cross (Thailand) Co., Ltd. 162 Moo17 Bangplee Industrial Estate, Bangsaothong, Samut prakarn 10570 Thailand Tel: +66(2) 705 6700 n.parkin@fortune-cross.com www.fact-link.com/home/fortunecross Activities Manufacturing (Automotive parts) Chamber Representative Fortune Cross (Thailand) Co., Ltd. is a manufacturer of motor shafts with more than 15 years of production expertise.

We are capable to produce an extreme high precision shaft with large scale of mass production

Fr. Meyer’s Sohn (Thailand) Limited 127/25 Panjathani Tower 20th Floor, Nonsri road, Chongnonsri, Yannawa, Bangkok 10120 Thailand Tel: +66 2 026 3222 Fax: +66 2 026 3222 Ext.88 www.fms-logistics.com/en bangkok@fms-logistics.com Activities Freight forwarder import-export by seaway, airway (Logistic provider) Chamber Representative Jetchaikorn Wongkanjana and Vasin Chatjaval

German Standard Company Limited 19th Floor, Wall Street Tower, 33/95-96 Surawong road, Suriyawong, Bangrak, Bangkok 10500 Thailand Tel: +66 2 632 6888 Fax: +66 2 632 8991, +66(2) 632 8992 wanna@germanstandard.com www.germanstandard.com Activities German Standard provides premium interior decoration redefining luxury living for exclusive residences both villas and condominiums. German Standard brings the highest level of Italian Ingenuity and Craftsmanship to your dream residences, including kitchen, bed-, dining-, living-, bathrooms, lighting and traditionally our exquisite Wooden Floorings. Welcome to our world on display in our new Thonglor showroom from Nov 2017, or simply explore www.germanstandard.com

Happy Pet (Thailand) Co.,Ltd. GTCC MEMBER 2017

Suite 1802-1807, Level 18 Park Venture Ecoplex, 57 Wireless Road, Lumpini, Patumwan, Bangkok 10330 Thailand Tel: +66 2 309 3431 info@happypet-thailand.com Activities Happy Pet Thailand is a joint venture between Interquell GmbH (Germany) and Technic Pet Co., Ltd (Thailand). We import premium cat food and dog food from Germany and distribute to our clients compose of 3 channels, Pet Shops Animal Hospitals and Breeders. We have subsidiaries in 66 countries Worldwide and we are planning to expand to Laos, Cambodia and Myanmar.

Chamber Representative Kriensak Athilkomvittaya

InterContinental Hua Hin Resort 33/33 Petchkasem Road, Hua Hin, Prachuabkhirikhan 77110 Thailand Tel: +66 32 616 999 Fax: +66 32 616 555 ichh.rsvn@ihg.com www.intercontinental.com/huahin Activities Hotel, Food & Beverage Service Chamber Representative Michael Janssen and Wipawan Sangounpan

KURZ (Thailand) Ltd. 2869-2869/1, Rimtangrodfaisaipaknam road, Phrakanong sub-district, Klongtoey District, Bangkok 10110 Thailand Tel: +66 2 671 7505 Fax: +66 2 671 7711 supreecha.muangsaen@kurz.co.th donnachart.sridow@kurz.co.th www.kurz.co.th Activities Wholesale, Retail, Service of Hot Stamping Foil and Coating Technology. Hot and cold foil for decorating products, enhance brands, label goods, protect surfaces and prevent counterfeiting.

Chamber Representative Supreecha Muangsaen and Donnachart Sridow

Chamber Representative Armin Michel and Wanna Wisedpakdeekul

www.thailand.ahk.de

40 MEMBERS’ CORNER

Peak Business Services Recruitment Co., Ltd.

S.B.S. Engineering Co., Ltd. 11/1 Moo 8 Soi Ramindra 45/1, Ramindra Road, Tarang, Bangkhen, Bangkok 10230 Thailand Tel: +66 2 945 6488 Fax: +66 2 945 6499 suchart@sbseng.co.th www.sbseng.co.th

19th floor, Unit 1909, One Pacific Place Building,140 Sukhumvit Road, Klongtoey, Bangkok 10110 Thailand Tel: +66 2 653 2744 to 5 sales@peak-recruit.com www.peak-recruit.com Activities Headhunting and Recruitment Services Technical and commercial recruitment to our three core industry segments: Industrial and Engineering; Chemicals and Materials; Food and Agriculture.

Activities We can provide your business with high quality equipment and material to meet electrical distribution and transmission requirement. We specialize in supplying worldclass electrical and industrial material mainly for power utilities, industrial plants and high rise buildings.

Chamber Representative Tim Golding and Will Kanchanawat

Chamber Representative Suchart Chansawangsri

QIAGEN (Thailand) Ltd. Head Office: 689 Bhiraj Tower 41st Floor Unit No. 4105-4107, Sukhumvit Road, Khwaeng Khlong Tun Nua, Khet Watthana, Bangkok 10110 Tel: +66 2 117 7500 Fax: +66 2 117 7501 Orders-TH@qiagen.com

SWC Bearings Technology Co., Ltd. 888/44, Moo 9, T. Bangpla, A. Bangplee, Samutprakarn 10540 Thailand Tel: +66 2 181 9642 Fax: +66 2 181 9643 info@swc-bt.com www.swc-bearings.de

Activities QIAGEN serves more than 500,000 customers around the globe, all seeking insights from the building blocks of life – DNA, RNA and proteins. We deliver Sample to Insight solutions for molecular testing, propelling QIAGEN customers from start to finish to unlock new insights.

Chamber Representative William Lin

Reinhausen Thailand Ltd. 88/73 Moo 12, Bangpla Sub-district, Bangplee District, Samutprakarn Province 10540 Thailand Tel: +66 2 130 6170 Fax: +66 2 130 6306 service@th.reinhausen.com www.reinhausen.com Activities Reinhausen Thailand Ltd. provides MR’s On Load Tap Changer (OLTC) sales and service activities for Thailand market.

Chamber Representative Marc Wimmer and Tim Farrell

UPDATE 4/2017

Activities Manufacture, Sales & Marketing of Ball & Roller Bearings specialized in High Temperature Applications Chamber Representative Stefan Hoehn and Nalinthip Phankanont

Trueseal Pacific Co., Ltd. GTCC MEMBER 2017

6/1 Soi Sangkhom Songkhro 16, Ladphrao Sub District, Ladphroa district, Bangkok 12030 Thailand Tel: +66 2 932 5661 to 3 Fax: +66 2 932 5660 www.truesealcorp.com buy@truesealcorp.com Activities Import-Export, Distributor Chamber Representative Atiwat Jiamsirikarn

42 TRADE FAIRS

PERIMETER PROTECTION: International Exhibition for Perimeter Protection, Fencing and Building Security 16-18 January 2018, Nuremberg How can property be protected against vandalism, theft or industrial espionage? Site protection is a popular subject in the field of security systems. Every two years, more than 2,700 security officers from the fields of local and long-distance transport, airports, football stadiums, industry, power stations, police, the armed forces, architects and planners of building services visit the international exhibition Perimeter Protection, to gather information on the latest developments in perimeter protection, fencing systems and building security.

Fur thermore, during the event’s two-day Perimeter Protection Congress, at which high-ranking speakers present practical solutions, offers opportunities for professional exchanges of information and expert discussions. The congress, which is organised by the Verband für Sicherheitstechnik e.V. (Security Equipment Association), creates

UPDATE 4/2017

a perfect symbiosis with the parallel Perimeter Protection trade fair.

Next year’s Perimeter Protection will also include a special display area, "Drone detection & defence". Given the current threat scenarios, protecting outdoor areas safely and reliably is not just about securing the site itself but also protecting the surrounding airspace from unmanned aerial vehicles that may approach the site. The areas covered by the special display area will include recognition, identification and defence.

For more information, please contact GTCC’s official representative for NürnbergMesse in Thailand, Mr. Nupat Khusribanchong at tel: +66 2 055 0643, or by e-mail at nuernberg@gtcc.org.

TRADE FAIRS 43

SPIELWARENMESSE: FEEL THE SPIRIT OF PLAY

31 January-4 February 2018, Nuremberg Spielwarenmesse is the toy industry’s most important event. This is where international toy markets come together : renowned brands, toy innovations, licensed products, trendy star t-ups, and buyers from large chains, independent retailers and a plethora of media representatives.

Spielwarenmesse will be taking place for the sixty-ninth time from 31 January-4 February 2018 in Nuremberg, during which time exhibitors will mingle with wholesalers, retailers and buyers from chain stores.

In next year’s Spielwarenmesse will host more than 2,850 exhibitors from more than 60 countries, including 815 exhibitors not found at any other fair. The event is expected to attract more than 73,000 visitors from 120 countries, including some 19,000 visitors who only attend the Spielwarenmesse trade fairs. Twelve product groups, covering more than one million products and 100,000 new items will be represented in 18 halls at Spielwarenmesse 2018.

Don’t miss the trade fair’s new area – Tech2Play, in Hall 4A – which will offer four categories of technological toys: robot toys, virtual play, RC toys and electronic learning. Visitors at this promotion area will be encouraged to not only browse but to also get involved.

Moreover, at TrendGallery in Hall 3A, the Toy Business Forum 2018 will offer interested toy professionals the opportunity to attend compact and free presentations. The Toy Business Forum will be dedicated to a specific topic each day. Current market developments from the toy industry and the retailing world as well as the latest trends in the areas of marketing, sales and licences, will be presented by top-class international speakers.

Additional details are available at www.spielwarenmesse.de. For more general information about Spielwarenmesse – entrance tickets, fair catalogues, travel facilities and local accommodation, visitor brochures or information about the exhibition city of Nuremberg – please contact GTCC’s representative in Thailand, Ms. Chonlagorn Loypetch at tel: +66 2 055 0642 or by e-mail at chonlagorn@gtcc.org.

www.thailand.ahk.de

44 TRADE FAIRS

INHORGENTA MUNICH: UNIQUE JEWELLERY, WATCH FAIR FOR INTERNATIONAL DISCOVERERS 16-19 February 2018, Munich INHORGENTA MUNICH, the international meeting place for the jewellery and watch industry, provides a unique combination of individuality, inspiration, and innovation, three magic words that highlight how – together with international manufacturers, designers and the jewellery and timepiece wholesale trade – the event is helping to shape the future to ensure that the industry continues to flourish. Since its premiere in 1973, the trade fair has recorded more than 40 years of success.

In 2018, INHORGENTA MUNICH will return to its usual Friday to Monday schedule, from 16 to 19 February. The Chairman and CEO of Messe München, Klaus Dittrich, is looking ahead with optimism: “INHORGENTA MUNICH has shown the potential of this industr y. I am convinced that next year’s event will provide the jewellery and watch sector with vital growth impulses and thus, ultimately, breathe life into our claim of ‘Individual, Inspiring, Innovative’.”

A total of 987 exhibitors from 40 countries participated in the trade show in 2016, which

UPDATE 4/2017

was an increase of about 5 per cent. Likewise, the number of trade visitors increased by 5 per cent to 27,500 visitors from 75 countries.

INHORGENTA MUNICH is the trade fair for discoverers of: Variety – the event presents you with a whole world of jewellery and timepieces; Something new – the trade fair reveals trends, innovations, and solutions for the future; Knowledge – INHORGENTA MUNICH pools well-founded knowledge from leading experts; Events – the trade fair is all about contacts and conversations at the highest level; Potential – INHORGENTA MUNICH will strengthen brands and independence, and give more of an edge over the competition; Strengths – exhibiting is worthwhile: INHORGENTA MUNICH offers six different ways to noticeably boost market success.

Visitors to INHORGENTA MUNICH can experience the entire value-added chain for their market at one single venue. The trade fair uses its atmosphere of emotional experience to communicate persuasively with the industry. We will inspire you with enticing presentations of modern designer jewellery and innovative designs. As a professional partner, INHORGENTA MUNICH is focused on individual interests; it can offer an excellent personal service and put together solutions tailored to individual requirements.

Discover fascinating jewellery collections, inspiring design jewellery and brilliant business opportunities. More details on INHORGENTA MUNICH are available at www.inhorgenta.com.

For further information, please contact GTCC’s official representative for Messe München GmbH in Thailand, Ms. Patamaporn Wasuwat, at tel: +66 2 055 0641 or by e-mail at muenchen@gtcc.org.

TRADE FAIRS 45

bautec: LEADING CONSTRUCTION INDUSTRY EVENT COMBINES PRODUCTS AND SERVICES 20 to 23 February 2018, Berlin Well-established as one of Germany's leading construction industry trade events, bautec – the international trade fair for building and construction technology – takes place bi-annually in Berlin. The eighteenth bautec will take place from 20 to 23 February 2018 in Halls 20 to 26 on the Berlin Exhibition Grounds. The previous event in 2016 attracted 35,000 visitors who wanted to find out about the latest products, services and topics of the national and international construction and housing industry from 502 exhibitors representing 17 countries. The exhibitors and trade visitors were all very satisfied with the fair.

For exhibitors and visitors alike, the unique benefits of bautec lie in its all-inclusive combination of products and services, a comprehensive programme of theme-centred conferences and congresses, and a broad spectrum of up-to-date industry information.

Organised by Messe Berlin, in 2018 bautec’s integrated trade fair concept of focusing on connecting the outer fabric of buildings with intelligent systems will be dominated by the increasing demands for even greater energy efficiency, implementation of the energy transition as well as the creation of new housing and improvement of infrastructure. As in the previous event, bautec will have much to interest architects, planners, members of the skilled trades as well as house owners. Exhibits will include the latest building materials for

roofs, walls and facades, services engineering for sanitary, heating and air-conditioning systems, plus technical systems for new construction and the renovation of older buildings.

In 2018, the outstanding programme of suppor ting events being organised by bautec will also offer excellent opportunities for dialogue and an exchange of views. Preparations are under way to organise numerous forums and congresses on the following forward-looking topics – energy-efficient buildings, new low-cost and sustainable building systems and materials for housing and other buildings, solutions for existing housing and renovating buildings, heat insulation, fire protection and soundproofing systems, and building information modelling (BIM).

In addition, trade visitors can find out everything about landscaping at GRÜNBAU BERLIN, which will be held in conjunction with bautec 2018 on the same dates.

Don’t miss this opportunity to explore emerging trends and celebrate the premiere of new technologies and products. More details on bautec are available at www.bautec.com. For fur ther information, please contact GTCC’s official representative for Messe Berlin GmbH in Thailand, Ms. Patamaporn Wasuwat, at tel: +66 2 055 0641 or by e-mail at berlin@gtcc.org.

www.thailand.ahk.de

46 TRADE FAIRS

CeMAT 2018 WITH HANNOVER MESSE: A UNIQUE INTERNATIONAL LOGISTICS PLATFORM 23-27 April 2018, Hannover

Industry 4.0 and Logistics 4.0 are revolutionizing production and logistics in a major way. In the near-future, people and machines will be communicating freely as logistics becomes part of the production process. This will make a decisive contribution to intelligent supply chain management.

By staging CeMAT and HANNOVER MESSE in tandem, the tradeshow organisers at Deutsche Messe have created a unique platform for international logistics decision-makers. Professional visitors will be able to get a close-up view of what the future integration of supply chains will be like and how intelligent logistics can be used to optimise production.

Additional CeMAT highlights include logistics solutions for retailing and logistics services. Efficient logistics processes are of critical importance to the success of online and bricks-and-mortar retail businesses requiring complex shipping structures, including a high degree of automation and efficient returns management. The customer decides when, where and how he or she wants to buy, and even 100% online retailers as well as conventional retailers need to continually increase the efficiency of their supply chains, along with their own productivity, to remain competitive. At CeMAT, visitors will find the right logistics systems for omni- or cross-channel solutions.

More details on CeMAT 2018 are available at cemat.de. For more information, please contact GTCC’s official representative for Deutsche Messe AG in Thailand at tel: +66 2 055 0643 or by e-mail at hannover@gtcc.org

UPDATE 4/2017

Join one of the biggest bilateral Chambers of Commerce in Thailand today and benefit from our extensive network with more than 600 member companies. Membership of the German-Thai Chamber of Commerce (GTCC) will give you a full access to:

BECOME OUR MEMBER

Promoting your company at various chamber platforms.

Special member rate at events and member benefits.

Exclusive member services and special access.

Advertising and marketing opportunity.

PROMOTING YOUR COMPANY AT VARIOUS CHAMBER PLATFORMS NEW MEMBER ANNOUCEMENT

MEMBER BROADCAST ON WEBSITE

UPDATE Magazine e-UPDATE Website GTCC's social media platform

NEW MEMBER ORIENTATION

Business announcements New management New products or services

Welcome meeting for new members to learn more about GTCC’s ser vices and introduce their business to other new members.

EXCLUSIVE MEMBER SERVICES AND SPECIAL ACCESS BUSINESS VISA

A member exclusive fast track visa drop-off point for business visits to Germany. * Available for ordinary members only

CONSULTANCY SERVICE

Get a special rate on our ser vices for market entr y, business match-making, seminar organization and more.

TECHNICAL WORKSHOPS/ TECHNOLOGY CONFERENCE A chance to join us as panelists or workshop participants.* *Selection criteria applied

MEMBER NEWS IN UPDATE MAGAZINE, e-UPDATE Products launch event New management Other corporate news

Grand opening event Anniversary celebration

SPECIAL MEMBER RATE AT EVENTS AND MEMBER BENEFITS JOIN GTCC’S AND JOINT CHAMBERS’ EVENTS AT MEMBER RATE

Breakfast talks/luncheons Networking events Exclusive site visits Cluster meetings Annual events: GALA Night, Oktoberfest and Christmas Party

M2M (MEMBER TO MEMBER) BENEFITS ON WEBSITE AND UPDATE MAGAZINE

MEMBERSHIP CARD

Issued for GTCC representatives to use as name badge at events Enjoy tailored promotions from GTCC members under the M2M benefits Programme

COMPLIMENTARY PUBLICATIONS

Tailored promotions offered to GTCC members.

Four issues Update magazines per year Annual report Handbook & Directory

ADVERTISEMENT AND MARKETING OPPORTUNITY ADVERTISEMENT IN ANNUAL MEMBERSHIP DIRECTORY

Add a logo advertisement on top of your company profile, half-page advertisement next to company profile or a full-page advertisement on prime locations to enhance your visibility!

BIRTHDAY CARD PARTNERSHIP PROGRAMME

Join us as the benefit partner and get the maximum exposure all year round.

e-UPDATE, Website and e-Blast

Customize your marketing message and connect with our member through various online platforms.

For more information:

membership@gtcc.org,

+66 2 055 0624, +66 2 055 0625,

www.thailand.ahk.de,

GermanThaiChamberOfCommerce