INTERVIEW 07
Tackling the Thai hair beauty market with innovation, quality and competence Dheerasak Tridhip With a humble beginning in 1876 in Germany with their first product a laundry detergent, Henkel has come a long way in establishing itself in the cosmetics and beauty industry. Now with a legacy spanning more than a century, the German conglomerate has reinvented personal care and beauty, and made history as a pioneer in innovation and style as well as expanding to various countries. Its Schwarzkopf brand has been globally known ever since and is well positioned in Thailand’s consumer market for hair beauty since 1956. Its broad brand portfolio includes hair care, hair styling and hair colouration, with several local brands such as Schwarzkopf Freshlight, Schwarzkopf Taft, Schwarzkopf Natural & Easy and Schwarzkopf MEN SUCCESS, as well as Schwarzkopf Professional for hairdressers and stylists working in salons.
GTCC UPDATE Magazine is pleased to interview Mr. Dheerasak Tridhip, General Manager, Henkel Consumer Brands Thailand, to explore the company's ground-breaking approach to beauty, innovation, to sustainability and outlook for the future of the sector in its approach to tackle the Thai market, as well as ASEAN markets. Please share with us background information of your company since its establishment in Thailand. What opportunities did Henkel see in entering the Thai market? Henkel Thailand celebrated its 50th anniversary in Thailand last year. The company will continue to drive purposeful growth in the Adhesive Technologies and Beauty Care markets with its trusted brands and high-impact solutions. Established in 1972, Henkel Thailand operates the Adhesive Technologies and Beauty Care business units and has approximately 510 employees across four sites in the country.
These include an office in Bangkok, two plants and a smart factory in the Eastern Economic Corridor. For the Adhesive Technologies business, Henkel Thailand offers customers a competitive advantage through its integrated, total value-chain solutions of adhesives, sealants, and functional coatings for a wide and growing range of industries, including automotive engineering, electronics, food and beverage, furniture, sports and fashion and medical technologies. Its key brands include Loctite, Bonderite, Technomelt, Teroson and Aquence. Meanwhile, Henkel Thailand’s Beauty Care business includes both Professional and Consumer segments, where it leads with innovations in the fields of hair colorants, hair perm, hair care and hair styling. We are driving a multi-category consumer brands platform representing a wide range of products and well-known brands including Schwarzkopf, Schwarzkopf Professional, JOICO and ZOTOS. We also strive to meet consumer needs by driving innovations with iconic brands and technologies.
www.thailand.ahk.de
