MAGAZINE
YOUR REGULAR DOSE OF EMPOWERMENT, ISSUE 3, 2022
4
QUICK-FIXES OPPORTUNITIES TO GROW YOUR BUSINESS THE "COACH" SYSTEM TO GETTING UNSTUCK
THE QUALITY OF YOUR QUESTIONS DETERMINES THE QUALITY OF YOUR LIFE
STOP LEAKING PROFIT
KEVIN BEES
AUSTRALIA’S LEADING PROFIT MAXIMIZATION EXPERT
GEWMAGAZINE.COM
The Honey & Money Recordings 7 Successful Women (And One Man) Spill The Secrets Of "How You Can Have It All" - A Thriving Business And A Loving Relationship The secret of how being "SMART" will increase your satisfaction with your career, finance, and relationship and bring it to whole new levels! How to understand people's needs and emotions by being able to "read their minds." The EXACT steps to adapt your communication for more impact and more "Honey & Money" in your life! What you need to do to get rid of limiting disbelief, fall in love with yourself, and find your strengths to manifest your dreams. How to destroy once and for all your mental "anti-wealth" belief programming, so you can reap AND keep the rewards that you deserve! The simple secret how you can attract more Money and Honey into your life instead of resisting it. How you can unlock your personal success combination that prevents you from finding the missing links to live that abundant and purpose-driven lifestyle you deserve. The secret physicist "trick" that you need to manifest your dreams "like magic." That one kind of meditation you need to supercharge your inner power and make more money while enriching your romantic love life. Four secret things you don't want to say to your partner to have your dream relationship The 7 most common reasons why women fail with their businesses and relationships 3 things you need to change to find fulfillment in business, love, and intimacy And a lot more...
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GEW MAGAZINE| ISSUE 3, 2022
WELCOME TO GEW MAGAZINE Why do we have a man on the cover of a women's equality magazine during Women's History Month?
March is Women's History Month, and this year's themes are "Gender Equality Today for a Sustainable Tomorrow" and "Women Providing Healing and Promoting Hope." At GEW, we believe in and promote Gender Equality year-round. We believe in building the leaders of tomorrow and that equality begins with economics. Until there are as many female leaders as there are males, and until women earn the same as men, we cannot achieve gender equality because there won't be enough women in decision-making positions.
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MAGAZINE GEW Founder Jang Pimvisat
Special Guest Contributor Kevin Bees
Editorial & Moral Support
Gail "Fairy Book Mother" Seymour Veit Brede: Email Marketing Expert Unless otherwise stated, images reproduced under licence via Canva
GEWMAGAZINE.COM
We also believe that working for gender equality, like every other type of equality, is everyone's responsibility, including men and we (I) love men. That's why you will find men like Kevin Bees, a husband, father, and gender equality ally who is also Australia's leading profit maximization expert, on our stages and covers. Because if we're going to achieve equality, we have to do it together. Not one month a year, but year-round.
mvisat i P Jang
r u o m y e S l i Ga
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GEW MAGAZINE| ISSUE 3, 2022
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In This Issue Welcome from Jang Credits Contents
01 01 02
The 3 Blocks to Financial Freedom Change your money story
03 04
The 3 Reasons You Don't Have Money
05
Brand Stories Storytelling Top Tips Reader Offers
15 17 19
GEW Directory
22
08
Stop Leaking Profit
KEVIN BEES, Australia’s leading "profit maximization expert" on asking the right questions to make the most of what your already have
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The 3 Blocks to Financial Freedom THERE ARE 3 REASONS-AND ONLY 3 REASONS WHY YOU DON’T HAVE THE MONEY YOU DESIRE.
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GEW MAGAZINE| ISSUE 3, 2022
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Change your money story I was born into poverty. My parents were farmers, and I had eight older siblings. My father was a profoundly spiritual man and very generous. So much so that, as we were the most well-off family in our little village, he would give everything we had away, leaving his own family starving to feed anyone who asked for help.
MAKE THINGS HAPPEN The upside was that we learned to manifest and make things happen for ourselves. The downside was that we grew up malnourished and feeling neglected and undervalued. It helped me, to develop my skills as a life coach in Heist-AanZee in Belgium. When I left home at 18, I saw a bigger picture. I took an apartment in a women-only building and a job in a department store. I would get up early and be at the bus stop at 8:30 to ride the bus for an hour to get to work on time. I worked from 10 am to 10 pm and then walked to the bus station and rode another hour back home to take a shower and eat before collapsing into bed, ready to do it all again the next day.
BE HAPPY ABOUT SPENDING I saw people spending thousands of Bhat on clothes without concern and wondered where they got so much money. I saw nice cars for the first time, and people eating out in cafes and restaurants and spending lavishly and being happy about it. After a while, I took a different job in a cafe restaurant and saw how the customers would adorn their lei with 1000-Baht bills to give to the singing girls, and how they would make more in one evening than I would make all year.
SEE YOUR OWN WORTH I saw them as beautiful, talented, and deserving. I thought I was ugly, undeserving. When the restaurant owners said I should be on the stage because I was pretty, I thought they were trying to seduce me and didn’t believe them. I saw money as something for other people, not for me. I thought I wasn’t enough and didn’t deserve it. But because I had learned to manifest things as a child, I told myself that even if I wasn’t pretty or deserving in that way, I could cook, and I was a joyful, warm person, and I started my restaurant. As people began to come to see me and give me tips as a cook, and were happy to see me, and that money brought me good food and water, and nicer things, I started to see my body differently, and talented too.
I would get up early and be at the bus stop at 8:30 to ride the bus for an hour to get to work on time. I worked from 10 am to 10 pm and then walked to the bus station and rode another hour back home to take a shower and eat before collapsing into bed, ready to do it all again the next day.
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APPRECIATE YOUR BODY I started to see my beautiful body as a work of art given to me by the gods and to appreciate it. The more I enjoyed my body, the more I saw my beauty, and I became more beautiful. And the more I appreciated what I had, the more tips and more money I received. The more grateful I was for the small amounts I received, the more I attracted money to me, and the greater the amounts became. That is the Law of Attraction at work. So many people are afraid, frustrated, sick and anxious due to financial pressures, money worries, debt, credit burdens and other symptoms of scarcity mentality around money and wealth.
JOYFUL ABUNDANCE You may associate Tantra and other spiritual practices with the ancient, toothless yogi in tattered rags, with festering sores and ribs sticking out. JANG Tantra is NOT about suffering in search of spirituality. It’s about joyful abundance that meets your needs, about enjoying all the pleasures of life spiritually. What is your relationship with money like? Are you drowning in debt, up to the eyeballs in credit commitments, with no visible way out? Maybe you’re earning significant money, but it runs through your fingers like water, and you’re still living from paycheck to paycheck, month to month, just hoping and praying for a windfall to rescue you from your financial nightmare.
TURN ADVERSITY IN PROSPERITY
If you can relate to this, it’s time to stop your scarcity mentality and turn adversity into prosperity FAST! The good news is that the JANG Tantra method is designed to help you release all your money worries reduce anxiety, depression and other symptoms of holding onto lack. By teaching you to begin attracting opportunity and possibility, redressing your relationship with money, and focusing on the abundance you already have but are unaware of, we will help you unblock those limiting beliefs that have kept you from your wealthy birthright.
DEVELOP A WORK ETHIC
One of the most limiting beliefs around money and wealth is that you have to have a “work ethic” or work hard to earn it. This belief is a double-edged sword because it puts you into a mentality of lack and having to stress yourself, your family, your loved ones and sacrifice your social life to make enough to make ends meet. Then, when you work hard, and the results don’t come, it leaves you feeling unworthy and depleted. Getting stuck in this mindset for a prolonged period--even growing up with it--can create stress, anxiety, and ill-health patterns and lead to disease, abusive and toxic relationships, divorce, distrust, and betrayal. Once you understand the truth about what money is and how it works, you will see why this belief in the need to work for or earn money is actually at the root of all your money troubles. YOUR REGULAR DOSE OF EMPOWERMENT | WWW.GEWMAGAZINE.COM
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The 3 Reasons You Don't Have Money #1 FREEZE You dream of having money but you don’t dare to take action towards your dreams, because you are afraid of both having and of not having money, and so you are paralysed, unable to move towards or away from it. That leaves you at the mercy of other people’s desires and goals, the economy, anything that acts on your finances externally. When you do get money you are afraid to do anything with it, scared that it will evaporate before your very eyes. You are afraid to ask for your true worth because you don’t think anyone will pay your price, and you are simultaneously terrified of running out of money and being destitute. This is called money TRAUMA, and you need to release it to be able to move forward.
#2 FIGHT
#3 FLIGHT
Have you ever heard the saying, “money doesn't grow on trees?” or “You need to work hard to earn money,” or “Rich people are bad people,” or “Money is the root of all evil.” Have you ever thought “Money is for only smart people, I am not smart enough to make money I want,” There are many, many more of these kinds of sayings, probably as many as there are families to repeat them. These kinds of sayings, designed to help people feel better about being poor and to cope with poverty and lack, are actually perpetuating this very lack, because they condition you to see money as something to be avoided at all costs. Obviously, this needs to STOP!
Sometimes you can get so caught up in this fight against money that it becomes a flight from it. When you are caught up in this Flight cycle with money, you will self-sabotage yourself and your success to push money away, and if you do happen to receive that windfall, you will blow it in an instant rather than be stuck with it. This is why so many lottery winners are flat broke just a few short years after receiving life-changing sums of money. Because they are so conditioned to repel wealth and abundance that it just slips away from them.
WANT TO BUILD A RELATIONSHIP WITH MONEY? These three reasons need to END! I will show you exactly how to release those freeze, fight and flight money traumas and let go of your limiting beliefs. Using the same method I cracked the code to take myself from poverty to prosperity, I will show you how to build your fantastic relationship with money. I love to help and support each of our GEW members and family. Go ahead upgrade your subscription to Silver to get your money release audio for free. Click here to upgrade your subscription.
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STOP LEAKING PROFIT
KEVIN BEES
AUSTRALIA’S LEADING PROFIT MAXIMIZATION EXPERT
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GEW MAGAZINE| ISSUE 3, 2022
Kevin Bees
Kevin Bees is Australia’s leading Profit Maximisation Expert. With almost two decades of experience as a senior leader, financial strategist and international speaker, Kevin has worked with organizations like Airbus, Intel Corporation, Qantas Business Travel, Hills Hoist and thousands of small-to-medium-sized businesses to improve their results. Kevin quickly improves business profit, cash flow and net worth using his skills in financial strategy, sales, marketing and operations. His clients enjoy the benefits of his mastery of human behaviour and change to make lasting differences in the performance of them, their teams and their organization. Kevin has been trusted by Tony Robbins to speak at several of his events and to coach his top-level clients, including world champion athletes, and senior leaders from organizations such as Amazon, Nike, Walmart, BCG and many more. Kevin has made it his mission to learn from the world's best in human performance and business, and he shares this wisdom, and interviews through his podcast, ‘Life-Changing Questions,’ which has received more than35,000 downloads. Kevin lives in Australia with his wife Jodie and their two children.
Connect with Kevin @kevin.bees/
kevin-bees-business-growthexpert-6797872/ life-changing-questionspodcast/id1166018987
beeskneesbusiness.com/
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GEW MAGAZINE| ISSUE 3, 2022
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STOP
LEAKING PROFIT KEVIN BEES, Australia’s leading ‘profit maximization expert’, on leading yourself, leading others, and creating a life you love.
During my early 30’s, my life looked like a success from the outside.
I was a well-remunerated financial executive, getting flown around nationally and internationally, to help improve the performance of under performing businesses —and I was good at it. Knowing how to improve the business' results was usually straightforward for me, but I discovered that in the
businesses that were not functioning correctly, there were frequently stressed, anxious, and highly emotional people who were not coping. When distressed staff arrived at my office, crying, the best I could do was offer them a tissue. I’d risen to a leadership position because of my technical and strategic skills, and at no point had I been shown how to lead. I decided that I needed to get skilled in this area and I enrolled myself in training on
All photographs in this article supplied by Mr Bees
I’D RISEN TO A LEADERSHIP POSITION BECAUSE OF MY TECHNICAL AND STRATEGIC SKILLS, AND AT NO POINT HAD I BEEN SHOWN HOW TO LEAD.
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GEW MAGAZINE| ISSUE 3, 2022 leadership, communication, human behavior and change. During that process, I realized that you can change your thinking, and when you change your thinking you will change your life. When I reflected on my situation, I realized I was trapped in a corporate career that was not actually fulfilling my values. I looked at the leaders above me, and they either didn’t have children, or didn't have time to be around them. That may have been perfect for their values, but it wasn’t for mine. The long hours were negatively impacting my physical, mental and emotional health. I knew I had to find a way to have flexibility in my work, and to start doing things that were more fulfilling to me than endless cycles of audits, planning, budgets, yawn, snore, etc. I share this because many business owners actually find themselves in the same position that I was in. They set out to have freedom and flexibility, but end up making themselves work in a job, doing work they don’t like, where they are working longer hours, taking more risk, and in many cases paying themselves less than they would get working elsewhere.
PAGE 10 Often business owners think the solution is to get more clients, get more revenue, but typically that leads to more work, more effort, and an endless cycle of chasing their tail and never getting ahead. But, for most business owners, the solution is far simpler: STOP LEAKING PROFIT. Most businesses have clients in front of them that they are NOT fully serving. Clients that need more support, and more help to resolve their problems, but business owners are missing the vast opportunity. I help business owners to realize they can make an additional $100-$500k+ from their existing clients without extra investment, time or risk. I have created a free report to help that outlines “124 Free and easy to implement money maximizing strategies.” You can access the full report at https://bit.ly/StopLeakingProfit. You don’t even need to give an email address. These are strategies you can implement today, at no cost.
MOST BUSINESSES HAVE CLIENTS IN FRONT OF THEM THAT THEY ARE NOT FULLY SERVING. CLIENTS THAT NEED MORE SUPPORT, AND MORE HELP TO RESOLVE THEIR PROBLEMS, BUT BUSINESS OWNERS ARE MISSING THE VAST OPPORTUNITY.
Consider these 4 immediate opportunities that will help your businesses:
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GEW MAGAZINE| ISSUE 3, 2022 What additional services can you UPSELL to your existing clients? What services can you CROSS SELL to your existing clients? (Could be your products or an alliance partner’s). How can you get your clients to purchase more frequently? Who can your existing clients and network actively refer to you, if you put a system in place? By focusing on just these levers alone, it's possible to add significant profit back to your business without any extra time. And, the important thing is that the extra profit allows you to bring in extra resources and free up your time, so you can do the things you want to do in your life. Many businesses find it useful to take my assessment, which helps them identify where specifically they are leaking profit, and then helps them identify the quickest route to extra income. I’ve provided it for FREE for GEW readers, it only takes a few minutes to complete, and the insights are super valuable.
TO TAKE THE FREE ASSESSMENT
click here
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WHERE COACHES, CONSULTANTS AND EXPERTS GET STUCK Many of GEW's readers are coaches consultants and experts. Given that is my business model, I wanted to share my thoughts on the 5 areas that get them STUCK or stop them from succeeding:
"Coach" 5-Step System
to Clarity, Confidence, Clients and Cash CLARIFY
Decide who you will target and what you will offer
OFFER
Define your products and pricing
ATTRACT
Attract your ideal prospects
CREATE
Create your system for converting clients
or go to https://bit.ly/Profit MaxScorecard
HELP
Know how you will deliver your value
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CLARIFY Who will you target and what will you offer? Experts need to have a combination of three things to have viable value proposition. Too many of them miss this step, and really suffer because of it: If they have a starving crowd that wants their service (and is willing to pay), and they have the skills to deliver a result, but it is not a stimulating passion for the expert, it is not viable. It causes fatigue and burnout.
STIMULATING
You can save yourself a lot of time, money and stress by making sure you have clarity on all 3 of these conditions. Once you have them, the next step is making sure you have a clear and compelling Offer.
OFFER
STARVING CROWD
hour, and onto the value you’ve generated that is massively higher than the price you have requested?
ATTRACT Most experts don’t attract enough attention to generate sufficient sales leads.
It's a common trap that experts offer an hourly rate, which really caps their income.
There are not enough people showing interest in the services they offer, because they are not clear with their messaging or they are not communicating it in the right places with enough intensity.
Can you make a high-value package, that delivers more value to the client, and gets the conversation away from rate per
Do you have enough leads? Do you have the right strategies and tactics to turn on/off the lead flow as and when you need it?
Have you clearly articulated what you offer and at what cost?
SKILL
Fatigue
Frustration
If they have a starving crowd that wants their service, and it stimulates their passion to work with them, but they don’t have the skills to deliver, it’s not viable. It always leads to frustration. If they are stimulated by the work they offer, and they have the skills to deliver it BUT there is no one willing to buy the service, it may be fun, but will be a financial flop.
Fun Financial Flop
CREATE Are you having enough of the right conversations to create conversions? Most experts could be doing a better job at converting conversations into clients. Typically, they don’t have a structure or a script, they are afraid to help people connect emotionally with the problem, and as a result, miss significant opportunities to serve more clients. Do you need to improve your ability to sell 1:1 or to groups? Do you have a script or process? Do you measure your conversion rate?
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HELP Have you set up your systems and models to make delivery consistent, high quality, and efficient? Which of these 5 areas needs most attention for you, to help your business move forwards? With all of these 5, success leaves clues! If you are stuck, make sure you reach out to someone who is already having the results you want, and ask them ‘How do you do that?’ or ‘Can you help me?’. When you ask powerful questions like that, be prepared for the positive improvements that will come your way.
THE QUALITY OF YOUR QUESTIONS IMPACTS ON THE QUALITY OF YOUR LIFE One thing that is ESSENTIAL for success in business and in life, no matter what stage you are at, is managing your thoughts. What you think about expands. If you are not consciously taking control of your stories and your thinking, your subconscious mind will likely default to negativity, problems or fears. And, with so many external forces around us, it is easy to get bombarded and lost in the messaging and agenda of others (which probably doesn’t have your best interests as their first priority). One of the quickest and most powerful ways to take control of
PAGE 13 your thoughts, is by changing the habitual questions you ask of yourself.
BUSINESS QUESTIONS
When you ask a new question, you get a new answer, which leads to new actions, and new results. Or as one of my mentors, Keith Cunningham, says: "Smart people have great answers, Geniuses have great questions."
2. What requests haven’t I made yet, that if I did, would transform my life beyond my wildest dreams? I made requests of these amazing experts to speak to me for a podcast. Some of them charge $60k per day, or $10k per hour, and they shared their wisdom for free with me, because I asked, and because I promised to let others listen in too.
For a number of years, I became fascinated by understanding, what were the questions or thinking of leading experts in business and life. So, I hunted down the most successful people and asked them: "What is one question that you have asked that has had the biggest positive impact on your results or the results of your clients?" What I discovered has been massively impactful for the results in my life, and also that of anyone who listened to these interviews that I shared on my podcast: Life Changing Questions, which you can listen to on Apple Podcasts. It is amazing to hear the insights and thinking of NYT best selling authors, presidential advisors, Harvard Business School Psychologists, Experts in Selling and so on.
FAVOURITE QUESTIONS
Who do you need to make a request of? 3. What one thing, if I did it now, would have the biggest positive impact on my results? This is my favorite to help get myself and my clients totally focussed. Whatever the answer to this question is, that is what you need to focus on now.
LIVE YOUR TRUTH I have two daughters, and a beautiful wife, and I live my life in service of them. I tell my daughters that they can "be, do and have whatever they focus their minds on." They have my full support to pursue what they find important to them.
Some of my favorite questions are
A woman living in her truth and able to express herself freely is a gift to the world.
1. How can I best serve? Since, if we use our skills to the highest advantage of others, we are going to be very purposeful in life, and feel totally fulfilled.
I believe that the world will be a much better place when we have more women, standing in their true power—this would serve humanity at the highest level.
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For me, this starts at home by empowering my daughters with the education and beliefs they need to go out into the world and bring their highest potential to fruition.
Every conversation I have with them is designed to help them overcome the obstacles (internal and external) that are standing in the way of what they wish to accomplish.
I also have the privilege of serving many female business owners and leaders in my work.
I am reminded of the quote: “If you want to go fast, go alone. If you want to go far, go together”
GEW is a great initiative with a community of support and education, that is raising the vibrational energy of all involved. It’s been a pleasure speaking with you, Jang, and I wish you maximum profit, work you love, and a fulfilling life.
WANT TO MAKE AN EXTRA
$100K-500K+ PROFIT?
WITH NO EXTRA TIME, NO RISK, AND NO NEED TO INVEST IN MARKETING NEW CLIENTS. Get FREE Profit
Assessment NOW
FREE: LEARN 125 FREE & EASY TO IMPLEMENT MONEY MAXIMISING OPPORTUNITIES
Read the FREE Report Here
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BRAND STORIES What they are, why you need them, and how much is TMI? It seems everyone is talking about the importance of storytelling in sales lately, which leads to a lot of oversharing of personal information. What's an introvert to do? How much does your audience need to know about you when creating and sharing those allimportant brand stories?
WHAT IS A BRAND STORY? First. let's get one thing straight. Despite the current hoopla about origin stories and the mad rush of seemingly every CEO to share their hard-luck backstories, your brand story doesn't have to be about you. Brand stories are narratives that connect the audience with the values and purpose of the company. And while the brand origin story may well include details of the founders' lives, it's more important to make sure the
All photographs of Ms Seymour by Dawn Louise Howson
IMAGES MATTER, BUT NOT HOW YOU THINK My sister Dawn is a photographer, so when I needed a headshot for my author profile, so we arranged a photo shoot. Unfortunately, when the day came, the weather was lousy, and so was the lighting. The backdrops she had ordered came with creases in them and weren't suitable to iron, and pulling them taught on the frame didn't do the trick either as they started to tear. So, after an hour or so trying to set up a half-decent staging, we gave it up as a bad job. But we decided to do the shoot anyway, just for practice.
We had fun, took some photos, and called it a day, planning to do another shoot at a later date. Then Dawn sent me the snapshots of the day. In among them was one that with a little photoshopping was suitable for my author profile. And a dozen more that were simply hilarious. We never did get around to that second photoshoot, and then Alan and I moved to Greece. Now, I know these photos are far from perfect. Many of them, I would rather no one ever saw. And yet, here I am, sharing them voluntarily in the name of storytelling. Why? Because storytelling is all about expression and emotion. The images you use, however perfect, will leave viewers cold if the models you use are stiff and disinterested. Sometimes, you just have to get over yourself and share. Often, it's the candid shots that make you cringe that other people respond to and love the most.
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GEW MAGAZINE| ISSUE 3, 2022 narrative establishes the pressing need for the business to exist from the clients' perspective. The reason to talk about the challenges you overcame is to show clients with similar issues that you can show them how to do the same. So if a challenge doesn't directly relate to the business, there's no need to share it. In fact, the best brand stories are those that make the clients, not the company, the hero. That's why a well-told case study or testimonial can be your most powerful brand story.
WHY YOU NEED BRAND STORIES Humans are hard-wired to respond to storytelling as a shortcut to learning. To count as a story, your narrative requires a character with a goal and a problem. It also needs a series of actions that lead to the problem's eventual resolution through rising and falling action, or conflict. When we hear a story, we mentally project ourselves into the protagonists' shoes to see how it feels. That's how we're able to learn from others' experience instead of having to make every mistake ourselves.
PAGE 16 Your brand stories, then, need to portray people your clients will relate to. Whether that's you when you were in their shoes, or current clients who are where they want to be, you need to: Have a strong opening hook that calls out your target audience. Bonus points if it repels everyone else. Introduce a character in the same position as them, with a similar goal. Introduce an obstacle preventing your character from reaching their goal. Show a series of failed attempts to solve the problem or partial solutions. Frame your business as the final answer to the problem. Show the character having reached their goal, thanks to your business. Brand stories that feature the founder or key company players don't need to retell your childhood or share intimate details unless that's part of your business model. If you're helping people overcome childhood trauma, sure, you're going to need to talk about that. If, on the other hand, you coach in
career development, it's okay to start your brand origin story with your early career, or even a mid-life career change.
HOW MUCH IS TOO MUCH INFORMATION?
The introverts like me among you will be glad to know that you don't have to share anything you're not comfortable sharing. While it's true there's a shift towards "radical transparency" in business, there's a corresponding move towards privacy rights. So long as you are open and honest about things that relate to your business, there's no mandate that says you HAVE to share details of your personal life. As for how much is too much? Before oversharing, asking "Will this help my client move towards their goal?" is always a good tule of thumb.
Now, when the protagonist is a successful CEO or expert, sometimes it's hard for beginners and potential clients to make that connection. Hence the proliferation of rags-to-riches backstories. These stories often start out relatively tame and grow ever more extravagant as the teller climbs the ladder of success. As an old mentor once told me "the further they rise, the further back they started." YOUR REGULAR DOSE OF EMPOWERMENT | WWW.GEWMAGAZINE.COM
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STORYTELLING TOP TIPS
Struggling to find your voice? It needn't be as hard as you think. Here are Your Fairy Book Mother's top storytelling tips to help you share your brand stories with the world.
1
3
4
5
6
JUST WRITE IT OUT
7
GIVE IT A REST
8
FOCUS ON EMOTIONS
9
TIGHTEN UP THE LANGUAGE
10
GET A FRESH PAIR OF EYES
WHAT ARE YOU TRYING TO ACHEVE? Think about what you are trying to achieve first so that you can frame your story in a way that makes your desired outcomes most likely. Don't create content for the sake of it.
2
PAGE 17
WHO IS YOUR AUDIENCE? Once you know what you're trying to achieve, think about who you need to serve for that to happen? This will help you define your story's main character or protagonist. The more like your audience they are, the better.
WHAT IS THEIR GOAL? Once you know who you are talking to, figure out what they are trying to achieve, and make that the goal of the story character.
WHAT IS THEIR PROBLEM? Now you know the goal, list all the things that prevent your clients from reaching it. Then choose the single most important, urgent, or painful issue, and write your story around that.
WHAT ARE THE STEPS ALONG THE WAY?
Make a list of the milestones, missteps and mini breakthroughs your clients experience on the way to solving their problems. These will become the high and low points of your story.
Don't put pressure on yourself to tell a polished story the first time. Just get everything down on paper without worrying about how good it sounds. As I always tell my students, "that's what editing is for."
Tempting as it may be to write it up and share it, give your story room to breathe. After you've written the first draft, take some time away from it, and come back with fresh eyes later. This applies to everything from a tweet or a text and up. Better to send a bit later than with errors.
Think about the emotions your client has at each stage of the journey. Describe what those emotions look like. Not just the physiology, but the thought patterns, the choices and actions the emotions lead to, and the mistakes people make because of them. This is what editors mean when they say, "Show, don't tell." Use visuals that portray those emotions.
Yes, it's okay to blurt out your first thoughts to get the raw story down and to use flowery language when you are describing the emotions and actions of your story. But before you send it out into the world, you'll want to give it a bit of a tidy up. You can use software like Grammarly or Pro Writing Aid to spell and grammar check your writing, and to get into shape style-wise, too.
None of us can see past our own blind spots. Build a second pair of eyes into your workflow so that nothing goes out without being proofread by someone other than the author.
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PAGE 18
NEED HELP CREATING YOUR BRAND STORIES?
POWER your way to memorable, engaging content at Content Club with Your Fairy Book Mother As a coach, consultant or thought leader these days, you need to stand out with your own proprietary system. But how do you pull everything together to come up with all the moving parts of an online or hybrid business? At POWER Author Program, I teach a 5-step POWER process for content creation that works for everything from books and lead magnets to coaching programs, ad campaigns, and every other type of content you care to create.
POSITION YOURSELF FOR SUCCESS The first thing we do is look at your positioning and figure out what you're trying to achieve, who your ideal audience is, and what their FourFigure Fixes T M are.
OUTLINE YOUR CONTENT REQUIREMENTS AND OFFERS Once we know to whom you are talking and how you can help them, we'll get to work sculpting your Transformational Offers and creating your Content Roadmap to intercept your avatars at every stage of their journey. Then you'll plan your work so that you can make the most of your time and connect with those people who are ready to work with you first.
CREATE EFFECTIVE WORKFLOWS With your Content Roadmap in hand, you will create effective inbound workflows that lead your ideal audience through the discovery and decision-making process in a way that makes working with you the obvious solution without being "salesy" or pushy.
ELEVATE YOUR RESULTS Having established your base conversion rates and results, you will learn simple ways to test and tweak your workflows without turning into a spreadsheet-obsessed numbers ninja.
RAMP UP YOUR ACTION Once you know your system works, you can turn your attention to scaling up and fill your coaching programs with the media mix that makes sense for you.
To find out more about Content Club and the POWER Author Program, join the POWER Author Lobby Facebook Group.
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REGISTER FOR FREE DIGITAL ISSUES ONLY A regular subscription is only 9 per month or 97 per year and opens the door to the GEW Community, where you will have access to training, Summits and other events. Unlike most other magazines, we don't accept advertising or speakers who are not members of our community, so you need to be in to speak at our events or share offers.
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GEW Directory We've collected all the GEW Speaker contact details you need in one handy place for your convenience.
Allen, Patricia (CRPC®)
Wealth Advisor & Global Speaker on Financial Education & Empowerment for Women
Ammer, Loubna
Dubai's 1st Transformational NLP practitioner, Life Coach and business consultant
https://www.parisfinancial planning.com/ @ParisFinancialPlanning
@patriciaallencrpc @parisfinancial
@NLP-for-Happiness-Consultant105802287792419 @loubna_ammer lobna_amer@yahoo.com +49 1633406831 +971 5-7986862
Bees, Kevin
Australia’s leading profit maximization expert
With almost two decades of experience as a senior leader, financial strategist and international speaker, Kevin has worked with organizations like Airbus, Intel Corporation, Qantas Business Travel, Hills Hoist and thousands of small-to-medium-sized businesses to improve their results. Kevin has made it his mission to learn from the world's best in human performance and business, and he shares this wisdom, and interviews through his podcast, ‘Life-Changing Questions,’ which has received more than35,000 downloads. @kevin.bees/ kevin-bees-business-growthexpert-6797872/
life-changing-questionspodcast/id1166018987 beeskneesbusiness.com/
Fritz, Florian
Money Hero Academy Founder & International Money Coach
/groups/moneyhero florian@moneyheroacademy.com
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GEW Directory Want to be listed here? Contact info@gewmagazine.com for details.
Alessia Minkus
@alessia.minkus
Award-winning entrepreneur and global speaker, Founder and CEO Deals In Heels LLC
@alessiaminkus in/alessia-minkus-17541a30/ alessia@alessiaminkus.com @sara.johanna.nystrom @ConfidentCommunicationQueens
Nyström, Sara
@sara.johanna.nystrom
Confident Communication Queen
Leading Expert on Impactful Communication
@confidentcommunicationqueen @ccqmembership https://ccqmembership.com/ https://worldwomenorganization.org/
Pimvisat, Jang
Europe's Top Tantra Master and Relationship Coach, Founder JANG Tantra Academy, Global Empowered Women and GEW Magazine Jang transformed her life from fear to confidence, from poverty to prosperity, and from scarcity to abundance. She created the JANG Tantra Method and proven
system using the same method and strategies that helped her to help female entrepreneurs crack the success code.
Expand your femininity, be heard and be seen as a
beautiful feminine woman while spreading your passion and talents and building your EMPIRE doing what you love.
Connect with Jang today and start making an impact
globally while enriching your abundant love life through JANG Tantra. Jang Tantra Academy http://gewmagazine.com
@jangpimvisat https://www.jangpimvisat.com info@jangpimvisat.com
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GEW Directory Want to be listed here? Contact info@gewmagazine.com for details.
Seymour, Gail Your Fairy Book Mother at Power Author Program Gail Seymour is an author, ghostwriter, editor, writing coach and publisher. She has written over a hundred books under her own pen names and for clients, including commissions for a commemorative royal biography and a billionaire's memoirs. When she isn't writing books she is an avid reader, boater, cat-mother and craft enthusiast. As Your Fairy Book Mother at POWER Author Program, she teaches coaches, consultants and thought leaders how to write their cornerstone business books and build the platforms to promote them to build a highly engaged following of die-hard fans. Power Author Lobby: Author
tools and training for coaches
Setty, Sudha
International Empowerment Coach & Consultant
Sandipa, Thapa Professional Certified Coach (ICF) & Professional trainer
www.powerauthorprogram.com
Email: Sudha@melyoura.in Website: www.melyoura.in
@/sudha-setty-melyoura
Sandipatb@gmail.com @sandipatbasnyat/
Vrancken, Lisa Executive Vice President of Fortune Media Group Inc
Group: The Writing of the Book
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GLOBAL EMPOWERED WOMEN
UNTIL THE WORK IS DONE
