American Liquid Waste Magazine March 2020 by PHX Publishing

MARCH 2020 MAY 2019

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p 8 4 Ways to Optimize Websites for Portable Restroom Businesses

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Ross . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 AMT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39 877-467-3357 • go.hannay.com 800-489-8677 • raross.com 888-268-7867 • amtpump.com Imperial Industries . . . . . . . . . . . . . . . . . . .15, 63 Quadel Industries . . . . . . . . . . . . . . . . . . . . . . .20 Aqua Blast . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49 800-558-2945 • imperialind.com 800-289-7659 • quadel.net 800-338-7373 • aqua-blast.com Jack Doheny . . . . . . . . . . . . . . . . . . . . . . . . . . .25 Quality Tank Truck . . . . . . . . . . . . . . . . . . . . . . .21 Aqua Tech . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43 800-3-DOHENY • dohenysupplies.com 877-635-0001 • qualitytanktrucks.net 800-752-2400 • hi-vac.com JC Gury . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32 RooterMan . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Aqua-Zyme Disposal Systems Inc . . . . . . . . . .81 800-556-5576 • jcgury.com 800-700-8062 • rooterman.com 979-245-5656 • aqua-zyme.com Juggler . . . . . . . . . . . . . . . . . . . . . . . . .FC, 37, 71 Roto Solutions . . . . . . . . . . . . . . . . . . . . . . . . . .12 Arcan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39 800-463-6638 • labrie.ca 800-868-0973 888-352-7226 • arcan.com KeeVac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 Route Optix . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Best Enterprises . . . . . . . . . . . . . . . . . . . . . . . . .9 866-847-2504 • keevac.com 866-926-7849 • routeoptix.com 800-288-2378 • bestenterprises.net Kroy Industries . . . . . . . . . . . . . . . . . . . . . .36, 49 ScreenTech Imaging, a div. of Roeda Signs Inc . .8 888-477-5769 • kroyind.com Bigs Easy Lift . . . . . . . . . . . . . . . . . . . . . . .43, 69 800-829-3021 • screentech.com Kuntry Kustom . . . . . . . . . . . . . . . . . . . . . . . . . .44 866-962-LIFT • bigseasylift.com Septic Services Inc . . . . . . . . . . . . . . . . . . . . . . .8 866-552-6356 • richrestrooms.com BrenLin Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . .38 800-536-5564 • septicserv.com Kuriyama of American Inc. . . . . . . . . . . . . . . . .26 888-808-1008 Septic Tracker . . . . . . . . . . . . . . . . . . . . . . . .8, 49 847-755-0360 • kuriyama.com BUYERS’ GUIDE . . . . . . . . . . . . . . . . . . .51-76 888-308-0651 • septictracker.com LC Tank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 CAG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .50 Standard Equipment . . . . . . . . . . . . . . . . . . . . .20 866-369-9852 800-982-2274 • cagtruckcapitol.com 800-633-2997 • standardequipment.com Leasco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 Coleman Vacuum . . . . . . . . . . . . . . . . . . . . . . .45 304-375-2545 • kmhequip.com The Service Program . . . . . . . . . . . . . . . . . . . . .4 ® 800-645-1136 • colemanvtmcorp.com HOSE PRODUCTS, INC. Lely Manufacturing Inc . . . . . . . . . . . . . . . . . . .41 866-480-1879 • theserviceprogram.com Comforts of Home . . . . . . . . . . . . . . . . . . . . . . .45 800-334-2763 • lelyus.com UEMSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4, 56 847-856-8002 • comfortsofhome.biz Liberty Financial Group Inc . . . . . . . . . . . .28, 54 800-666-0766 • uemsi.com ComVac Systems . . . . . . . . . . . . . . . . . . . . . . . .33 800-422-1844 • libertyfg.com VAC-CON . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58 800-243-7986 • comvacsystems.com Lock America . . . . . . . . . . . . . . . . . . . . . . . . . .28 904-284-4200 • vac-con.com Cox Reels . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 800-422-2866 • laigroup.com Vacuum Sales Inc . . . . . . . . . . . . . . . . . . . . . . .24 LWI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47, 62 800-COX-REEL • coxreels.com 856-627-7790 • vacuumsalesinc.com 877-445-5511 Dragon Products Ltd . . . . . . . . . . . . . . .2 & 3, 73 VAR Co . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 MESA Waste Services . . . . . . . . . . . . . . . . . . . .20 800-231-8198 • modernusa.com 866-872-1224 mesawasteservices.com Dresser Roots . . . . . . . . . . . . . . . . . . . . . . . . . .BC V.E. Enterprises . . . . . . . . . . . . . . . . . . . . . . . . .82 Mid-State Tank . . . . . . . . . . . . . . . . . . . . . . . . .18 832-590-2305 • dresser.com 800-234-2329 • veenterprises.com 800-722-8384 • midstatetank.com DropBox Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .38 VM Soft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53 National Truck Center . . . . . . . . . . . . . . . . . . . .24 888-388-7768 • dropboxinc.com 1700 NICHOLAS BLVD. • ELK GROVE VILLAGE, IL 60007 • 800.852.1855 940-367-2246 • thesafeprogram.com 305-691-8407 • nationaltruckcenter.com Financial Federal Credit . . . . . . . . . . . . . . . . . .39 Wastequip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 National Vacuum Equipment . . . . . . . . . . .11, 65 E-MAIL sales@abbottrubber.com • WEBSITE www.pumperhose.com 888-969-2783 • financialfederal.com 877-468-9278 • wastequip.com 800-253-5500 • natvac.com Flo Trend Systems, Inc. . . . . . . . . . . . . . . . .5, 54 Water Cannon . . . . . . . . . . . . . . . . . . . . . . .29, 75 NorthStar Commercial . . . . . . . . . . . . . . . . . . .18 800-762-9893 • flotrend.com 800-351-7283 • 1800333wash.com 877-804-2274 • northstarcc.net Hose AD black and F.M.Pumper Manufacturing. . . .white . . . 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MA R C H 2 0 2 0 A M E RI C A N LI QUI D WASTE 3

March 2020 | VOLUME 16 | ISSUE 3

CONTENTS

F E AT U R E S 8 4 Ways to Optimize Websites for Portable Restroom Businesses 12 In the News 24 Finding the Right Equipment Finance Partner 28 Barnes Sewer & Septic LLC. 32 ALW Classiﬁeds 34 Index of Advertisers

CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reﬂect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

4 A ME RIC AN L IQUID WA S T E MA R C H 2020

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6 A ME RIC AN L IQUID WA S T E MA R C H 2020

12/19/12 4:57 PM

Vi si t Us

BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

IN THE NEWS

A S S O C I AT I O N I N S I D E R

SPOTLIGHT

INDEX

ptimizing your por table restroom business website to generate more leads is not complicated, but

it requires more than just adding a few extra CTAs and buttons to click. Your web design and marketing specialist must work more strategically. The process of lead generation begins the moment a visitor to your website clicks one of your call to action (CTA) buttons or in-text links on a page anywhere within your website. The CTA brings your visitor to a landing page. The landing page of fers the visitor with the guidance and tools needed for them to move forward in obtaining more information to your company. Let’s looks at what you’ll need to have on your landing page and a few other key things you can do to fur ther optimize your website to help increase the number of site visitors who take the step to provide their information to your company to learn more about your product. What does it take to generate leads this way through your website?

1. Start Lead Generation on Your Homepage Many visitors to your website will not be ready to place an order for service when they come to your site for the ﬁrst time. To help you gauge and monitor their interest in moving forward to become marketing qualiﬁed leads (MQLs) for your company, the key is to invite them to register for more information or even a free trial.

8 A ME RIC AN L IQUID WA S T E MA R C H 2020

A free trial generates demand for your product and creates a base of leads for future contacts. It populates an emailing list for the promotion of special offers, announcing service and product additions, and customized email marketing campaigns. ✔ Include a simple CTA on your homepage. After all, your homepage is the entry at the top of your sales funnel. So, put something enticing there. You might decide to offer your site visitors a free trial, a discount on their ﬁrst portable restroom trailer rental for an event, a free week rental of a blue porta-potty unit, a handwashing station with X number of porta-potty rentals, etc. ✔ Consider including a CTA leading to a ﬁllable form on the same or another internal page, to enable your visitor to register for your free offer. ✔ Offer some pages with longer-form content to help your site visitors obtain more in-depth information about topics of special interest to them. Place those either on dedicated product and service information pages, as blog posts, etc. Add links to those prominently on your landing pages, for easy access. And, on those dedicated pages, include links back to the associated landing pages.

Vi si t Us

2. Create Forms on Web Pages with the Highest Traffic Whether your site is receiving visitors from your email marketing, social media, live chat from your customer service, or your blog posts, prioritize your pages with the most traffic. Do those pages have all they can include helping cultivate an interest in your restroom rental products and services? What more can you add to optimize them? Use your analytics tool to determine where the larger percentages of your leads are originating?

3. Optimize Every Step Visitors Take Through Your Lead Process Your website visitor’s journey with your company begins when they click to enter your site, and it ends with filling out your form to create a lead file, or not. So, the goal is to pull out all the stops in optimizing your site, to maximize the number who do choose to fill out your form. Here are some key changes you can make to optimize for lead generation:

✔ Keep the form simple and collect only the visitor’s contact information. Do include just a few questions to collect some additional highly relevant details that can help you understand how best to help them get what they need from your company.

✔ Landing Pages — Create more landing pages on your site. It’s one of the most effective ways to generate more leads from any retail website. Research shows that businesses with dozens of landing pages in their websites generate many times more leads than those with only a few.

✔ You might include a multiple-choice set of options to help them identify for you their need for or general interests in your product, and checkboxes they can use to click their preferences. Include a space for them to ﬁll in their answer if it’s not found on your list of clickable options.

✔ Calls To Action — Consider changing some in-text links to buttons prominently displayed on your pages. Add CTA buttons and in-line links to your homepage. Even include a small form, if you have room and it makes sense with your vision for the page. Keep CTA buttons simple. Use color contrasts to help them stand out. Canva and other tools for easy image creation are free to use.

✔ After they ﬁll in the form, provide a submit button that sends them to your Thank You page. Include information for them about what to expect next — a response email, phone call, etc.

✔ Thank-You Pages — Saying thank you is a gesture most people appreciate. We all like to be thanked. On your “Thank You” continued on page 10

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BUSINESS CORNER

page, also include a link that your new prospect can use to download an additional information page, a brochure, a P R coupon, ODUC T WofAT H discount photos yourCproduct line, features of the product they’ve expressed interest in, etc. Consider also including buttons for social sharing options, and maybe even a form for a related offer. ✔ Email Follow-Ups — After your visitor creates a lead for you and their contact information has entered your database, take the value-added lead-strengthening step of sending a folIN THE NEWS low-up “Thank You” email (a.k.a. a kick-back email). The click-through rate on this type of email is twice that of standard marketing emails. Include in your email a customized CTA relevant to the prospect’s expressed interests, and encourage them to share on social media.

4. Measure Performance of Your Site’s Lead Generating Components SPOTLIGHT

Be sure to record your site’s current rate of lead generation before you make each optimization effort to the pages. That will enable you to quantify and track your success with each upgrade, and to identify the areas in which you still need to make improvements. ✔ Compare the performance of your website’s internal pages. Determine from the differences in the performances of your various webpages and applied strategies, and use what you learn to optimize pages that are underperforming compared to others. ✔ Use a basic internal website analytics tool (such as Website Grader) to evaluate lead generation activity during visits to your landing page, product and service description pages, contact us page, etc. Such tools help you measure activity around various functional elements of your site, such as your CTA links and other internal links between the various pages of your site, external links, video links, ﬁllable forms, etc. ✔ With the web tool, identify which features that are generating the most activity, and add some of those to some of your other pages as well, and the tool provides other good tips based on its evaluation of your site’s level of optimization.

TECH NEWS

A S S O C I AT I O N N E W S

A Drainfeild Soil Restorative Sodium is the REAL problem. Septic Drainer drives sodium OUT of the soil.

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A S S O C I ATFREE I OShipping N I N ToSNew I DCustomers. E R Use Promo Code PUMPER. RCS II, Inc. • www.septicdrainer.com • (518) 812-0000 number of visits that are unproductive for your visitors and your company. Website optimization for lead generation goes beyond keywords for SEO and should be done in addition to other non-technical optimization tasks, such as developing quality INDEX organic backlinks. Keep in mind that all the kinds of website optimization mentioned in the above paragraph for generating leads can only be as effective as allowed by the standard technical optimizations necessary for an ideal operation website. That means optimizing URLs, speeding up page load times, cultivating social platform activity indicators of the website as a relevant resource, security and substructure issues, etc. It would also talk about text and image content quality, video inserts, ease of navigation, adding ﬁllable forms. The essential takeaways here also include an emphasis on testing the changes you make, A/B testing to compare results between various pages, can help make signiﬁcant improvements in your click-through rates. Above all, remember to nurture your leads. Leads are generally only as strong as your team’s follow through on your nurturing process.

Source https://blog.hubspot.com/marketing/optimize-website-for-leadgeneration

Big Takeaways… Using the tips provided above can help you take full advantage of every opportunity to help visitors to your website get the information they’re looking for about your restroom rental products and services. This can help signiﬁcantly reduce the

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

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IN THE NEWS

A S S O C I AT I O N I N S I D E R

JAMIL YOUNG PROMOTED TO PRESIDENT OF NEW FONTAINE MODIFICATION MEDIUM AND HEAVY TRUCK OPERATIONS DIVISION Fontaine centers N D E cation X S Pcombines O T L I G HflTeet and vocational services in its Imodifi Charlotte, N.C. (Feb. 20, 2020) Building on

and EV Solutions Division, allowing Fontaine Modiﬁcation Group

ﬁve years of solid business growth, Fontaine

President Paul Kokalis to focus on acquisitions and the company’s

Modiﬁcation has combined its vocational

growth as an engineering, new product development and contract

and ﬂeet services business units into a single

manufacturing force in the industry.

division, Medium and Heavy Truck Operations.

“Jamil has done an excellent job driving growth over the last six

Jamil Young was named president of the new

years as president of Fontaine Fleet Services,” says Kokalis. “I have

division.

the utmost conﬁdence in his ability to lead all of our medium and

As part of the business redesign, all Fontaine production facilities nationwide will now offer both vocational truck modiﬁcations

heavy truck business into the future.” Young has served as president of Fontaine Modiﬁcation Fleet

and on-highway truck ﬂeet services, making them more nimble

Services since 2014. He joined the company in 2009 and was

and responsive to customer needs. Fontaine medium and heavy

previously vice president and general manager of southern region

modiﬁcation centers are located near OEM truck plants in Charlotte

operations. He also has held the positions of senior operations

and Statesville, North Carolina; Chillicothe, Ohio; Garland and

manager and general manager of Fontaine’s Garland, Texas,

Laredo, Texas; and Dublin, Virginia.

modiﬁcation center. Young has a bachelor’s degree in mechanical

The reorganization divides the day-to-day operations of Fontaine’s existing business between Young and Pat Griffin, recently appointed president of Fontaine’s Light Duty Truck

engineering from FAMU/FSU College of Engineering. As North America’s most comprehensive provider of postproduction truck modiﬁcation services, Fontaine has ship-through agreements with the leading truck OEMs to maximize customer convenience and minimize delivery costs. The company provides engineering solutions to meet customers’ unique requirements and speciﬁc applications while adhering to all federal motor vehicle safety standards. Some of the services offered include:

• Sit-down dual drive conversions • Low entry stand-up conversions • Cab lowering • Steering conversions • Paint services • Custom engineering and design • Alternative fuel system packaging and installation • Electric drivetrain packaging and installation • Pre-delivery inspections • Installation of virtually any truck equipment, such as communications systems, auxiliary power units, PTOs, blowers, wet kits, safety systems, aero kits, and chassis equipment. The Fontaine Modiﬁcation Medium and Heavy Truck Operations Division will be based at the company’s location in Statesville, North Carolina. About Fontaine Modiﬁcation - With over 40 years of experience, Fontaine Modification is North America’s most comprehensive provider of post-production truck services for original equipment manufacturers, dealers, and fleets. For more information about Fontaine Modification, call 800.366.8246 or visit www.fontainemodification.com. 1 4 A MERIC AN L IQUID WA S T E MA R C H 2020

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INDEX

Wall-to-wall clean with capabilities of simultaneous pipe inspection

ELYRIA, OHIO – February 18, 2020 - RIDGID® is giving plumbers even more cleaning power and diagnostic capabilities in large-scale commercial or residential jobs with the addition of the K9-306 to its line of FlexShaft™ Drain Cleaning Machines. Designed to clean 3 to 6-inch diameter drain lines up to 125 feet, the K9-306 clears blockages with astonishing speed, while the ability to inspect with a camera simultaneously maximizes efficiency and lets you literally complete two jobs at once. Purpose-built for the professional, the K9-306 quickly clears grease buildup, roots and heavy scale in larger pipes. It features a professional 1.5 HP internal universal motor for maximum power and longevity; a fully enclosed drum to minimize setup and cleanup time; and a retractable handle with multiple wheels and grab points to make loading, unloading, transporting and storage easy. “The positive response to our ﬁrst two RIDGID FlexShaft Drain Cleaning Machines last year was overwhelming, with

1 6 A MERIC AN L IQUID WA S T E MA R C H 2020

contractors wanting a similar product to clear wider and longer lines. The RIDGID K9-306 FlexShaft Drain Cleaning Machine is the answer to that request,” said Tim Dunphy, marketing director, Global Underground Technologies, RIDGID. “With the K9-306’s ability to clean wider pipes and reach up to 125 feet, it lets contractors clean larger lines all the way out to the main.” The K9-306 has the highest capacity of the RIDGID FlexShaft machine models; each utilizes various chain knockers that are spun at high speeds and expand to quickly clear the entire circumference of a pipe for a more thorough and longer lasting wall-to-wall clean. The ﬂexible, fully enclosed nylon-sheathed cable can be easily wiped clean as it is pulled from the line. It also eliminates splatter, cutting down on jobsite crosscontamination. “Our range of plain and carbide tipped chain knockers for the K9-102 and K9-204 models have proven their worth in the ﬁeld, and pros have told us how much they value the cleaning power

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they offer, particularly when getting into in-person demo, visit RIDGID.com, or call grease and scale,” Dunphy said. “When toll-free: 1-800-4RIDGID. Designed to clean designing the K9-306, we also continued Emerson’s professional tools business, 3 to 6-inch diameter to innovate and expand our chain which includes RIDGID as well as the drain lines up to knocker lineup, adding a new option Greenlee and Klauke brands, provides the featuring a carbide tipped penetrating industry’s broadest portfolio of advanced, 125 feet, the K9-306 head. These new chain knockers will be reliable tools and technologies for the clears blockages with available for all FlexShaft models and will mechanical, electrical and plumbing astonishing speed help the pro more efficiently engage and trades globally. Visit emerson.com/ clear tough full line blockages.” professionaltools for more information. “As municipalities deal with older pipe About Emerson lines and the tough roots of established vegetation, the K9Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), 306’s ability to power through 3 to 6-inch diameter pipes will is a global technology and engineering company providing be a must-have for contractors today. Alongside the proven innovative solutions for customers in industrial, commercial, performance of our K9-102 and K9-204 models, it’s a great and residential markets. Our Emerson Automation Solutions addition to our FlexShaft machine line,” said Wyatt Kilmartin, business helps process, hybrid, and discrete manufacturers vice president and general manager, Global Underground maximize production, protect personnel and the environment Technologies, RIDGID. while optimizing their energy and operating costs. Our Emerson FlexShaft machines are backed by the RIDGID Full Lifetime Commercial and Residential Solutions business helps ensure Warranty. human comfort and health, protect food quality and safety, To purchase or learn more about FlexShaft machines or other advance energy efficiency, and create sustainable infrastructure. drain cleaning solutions, contact your local distributor for an For more information visit Emerson.com.

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MA R C H 2 0 2 0 A M E RI C A N LI Q UI D WASTE 17

A S S O C I AT I O N I N S I D E R

IN THE NEWS

THOUSANDS WILL ENTER; EIGHT WILL WIN: THE 2020 RIDGID® EXPERIENCE Two of the currently IN D E X in trade school or an apprentice S P eight O T L Iwinners G H T will be future trade professionals ELYRIA, OHIO – February 20, 2020 - Past winners have called it the trade trip of a lifetime. RIDGID® is again inviting tradespeople to share their passion for their profession via the 2020 RIDGID Experience contest. The contest excitement heightens in May, when eight winners will be selected to receive a multi-day allexpense paid VIP trip to RIDGID headquarters. And, new this year: two coveted spots are being offered exclusively to the next generation of trade professionals. “The RIDGID Experience contest started four years ago as a grassroots effort on our part to recognize our loyal customers. What it’s become is truly a career deﬁning experience for our winners. One look at the Instagram posts about the contest, and it’s clear that our tradespeople take this contest as seriously as they take their RIDGID tools,” said Becky Brotherton, manager, marketing and communications, RIDGID. Brotherton notes that RIDGID wanted to enhance the experience this year with the addition of two spots exclusively for future tradespeople – those currently in trades school or an apprentice. “For years, we’ve boosted our outreach programs to

help attract the next generation of professionals to the skilled trades. This year’s contest reﬂects our commitment to celebrating people in the industry at all stages of their career,” she said. RIDGID Experience winners will receive:

• An all-expenses-paid trip to RIDGID world headquarters, July 29-July 31, 2020 • A VIP RIDGID headquarters tour • A custom RIDGID pipe wrench • Hero photoshoot, celebrating winners’ dedication to the skilled trades

• Share insights and get oneon-one time with product, engineering, research and development managers • Suite seats to see the Cleveland Indians • Fishing excursion on Lake Erie • And much more

To enter, visit the RIDGID Facebook page – facebook.com/ RIDGIDTools, ﬁll out the entry form and upload a photo or video of you and your favorite RIDGID tool. Deadline to enter is April 24, 2020. Winners will be announced in May. Visit the RIDGID Facebook page for complete entry details and contest terms and conditions.

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MA R C H 2 0 2 0 A M E RI C A N LI Q UI D WASTE 19

IN THE NEWS

A S S O C I AT I O N I N S I D E R

VACTOR® MANUFACTURING LAUNCHES POWERFUL IMPACT™ COMBINATION SEWER CLEANER SPOTLIGHT

INDEX

Cutting-edge IntuiTouch technology now available on more compact, economical machine for smaller applications

CHICAGO (February 18, 2020) - Vactor Manufacturing, a subsidiary of Federal Signal Corporation and the industryleading brand of sewer cleaning equipment, is launching Vactor iMPACT, a versatile new combination sewer cleaner, at the 2020 WWETT Show in Indianapolis on February 18. Replacing the outgoing Vactor 2103, Vactor iMPACT has a compact design that allows it to easily maneuver through tight spaces. A more economical choice for smaller-scale applications, Vactor iMPACT is ideal for cleaning catch basins, sanitary/storm sewers, laterals and lift stations. Like the highly successful Vactor 2100i, iMPACT will feature the IntuiTouch control system that redeﬁnes simplicity, delivering operator ease and efficiency during all sewer cleaning functions. Inside the cab, operators can gain control of all operational systems by employing one-touch controls for quick PTO activation and engagement. Outside the cab, operators ﬁnd a rotating control panel with up/ down adjustment that features a touchscreen and glovefriendly tactile buttons, providing immediate data. “We’ve experienced tremendous success and have received positive feedback from customers when we launched the Vactor 2100i a couple of years ago,” said Josh

2 0 A MERIC AN L IQUID WA S T E MA R C H 2020

Malmassari, product manager for Vactor Manufacturing. “It was a no-brainer to integrate IntuiTouch to the mid-size iMPACT for customers who are looking for a solution that offers maximum operator control and productivity without making a big impact on their budget.” Other key features include ample storage and enhanced ergonomics that provide optimal operator comfort and efficiency. And, the exclusive Jet Rodder water pump provides continuous ﬂows through its entire operating range. To learn more about the all-new Vactor iMPACT, visit www.vactor.com. About Vactor Manufacturing: For more than 100 years, Vactor Manufacturing Inc. has provided customers around the world with a wide range of material handling equipment. Originally founded in Chicago in 1911 as the Myers-Sherman Company, a manufacturer of pneumatic farm equipment, Vactor Manufacturing has evolved to become the industry leader in sewer cleaners and catch basin cleaners, jetters, industrial vacuum loaders and vacuum excavation equipment featuring innovative technology and custom-configurable designs. Learn more about Vactor and its products at www. vactor.com.

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MA R C H 2 0 2 0 A M E RI C A N LI Q UI D WASTE 21

IN THE NEWS

A S S O C I AT I O N I N S I D E R

VACTOR® MANUFACTURING LAUNCHES NEW RAMJET™ TRUCK-MOUNTED WATER JETTER

I N New D E XLevel of Simplicity P O TIntuiTouch L I G H T Controls, Vactor Ramjet Delivers NowS with and Productivity

CHICAGO (February 18, 2020) - Vactor Manufacturing, a subsidiary of Federal Signal Corporation and the industry-leading brand of sewer cleaning equipment, is launching a new version of the Vactor Ramjet, a truckmounted water jetter, at the 2020 WWETT Show in Indianapolis on February 18. As the successor to the existing Vactor Ramjet model, the new version redeﬁnes simplicity, featuring the exclusive IntuiTouch technology that delivers improved operating ease, quick accessibility to key information and greater control job after job. IntuiTouch in-cab controls provide PTO activation at the touch of a button. And, outside, operators can use the IntuiTouch ergonomic control station that features a simple, up/down adjusting control panel for all cleaning system functions. The new Vactor Ramjet also offers improved water plumbing, allowing for greater storage options. The water jetter will continue to offer the proven standard and optional features that have made the Vactor Ramjet a popular choice with municipalities and contractors. Features including the Jet Rodder water pump that delivers smooth continuous ﬂow at the nozzle for general cleaning and root cutting and Park-N-Clean technology that allows operators to park near a manhole to begin cleaning in a 2 2 A MERIC AN L IQUID WA S T E MA R C H 2020

matter of minutes come standard. The Ramjet also includes a superior cold weather package that separates wet and dry items and a rear hose reel with optional integral aluminum shroud for optimal performance in cooler environments. “The Ramjet is one of our premiere products with a proven record of performance, but we wanted to take it a step further and provide greater precision, enhanced productivity and a new level of simplicity for the operator,” said Josh Malmassari, product manager for Vactor Manufacturing. “This newly upgraded Ramjet demonstrates our commitment to innovation that takes our customers to the next level.” To learn more about the all-new Vactor Ramjet, visit www. vactor.com. About Vactor Manufacturing: For more than 100 years, Vactor Manufacturing Inc. has provided customers around the world with a wide range of material handling equipment. Originally founded in Chicago in 1911 as the Myers-Sherman Company, a manufacturer of pneumatic farm equipment, Vactor Manufacturing has evolved to become the industry leader in sewer cleaners and catch basin cleaners, jetters, industrial vacuum loaders and vacuum excavation equipment featuring innovative technology and customconﬁgurable designs. Learn more about Vactor and its products at www.vactor.com. Vi si t Us

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ADVERTORIAL

Finding the Right

EQUIPMENT FINANCE PARTNER You’ve determined that your business needs a new piece

By Kevin McGinn, Senior. Vice President National Waste Division

of equipment. Great. You’ve already found the perfect machine – it’s shiny and new (or maybe shinny and used), but you don’t have cash to pay for it. No big deal.

straight-line payment schedule for the life of the loan.

You’ll just finance it. No problem, right? You’ll just call

A knowledgeable equipment lender might also know

your local bank. You know the one. The place where

your equipment vendor, suppliers and maybe even your

you do your personal banking, have your checking and savings accounts, maybe even your mortgage. But what do they know about your business? And what

customers. A lender that is intimately familiar with your business, can structure a loan to accommodate seasonal or project speciﬁc issues with respect to your repayment schedule, providing outbound cash relief for those times when

do they know about your equipment? If either answer is

inbound cash is tight.

nothing or very little, keep reading.

Knowledge of Equipment Strong equipment knowledge is a key component

Understanding Your Business A business is a business, right? And shouldn’t a bank

to ﬁnding the right equipment ﬁnance partner. If a lender understands the type of equipment you use, its

know business? Of course. But, the intricacies of the liquid

functionality, its value, and its importance to the business,

waste business could have a profound effect on your

they will be better able to structure a ﬁnancing deal that

ability to obtain ﬁnancing and manage your debt service.

makes the most sense for your company.

For example, will the bank understand there can be

To provide a loan structure that makes the most of

seasonality in the industry and the effect it has on

your equipment equity, a lender needs to understand

cash ﬂow? Most banks won’t take seasonality into

equipment lifespan, depreciation, value and the type of

consideration when setting up payments, using a

work being performed.

continued on page 26 2 4 A MERIC AN L IQUID WA S T E MA R C H 2020

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MA R C H 2 0 2 0 A M E RI C A N LI Q UI D WASTE 25

... understanding how you are invested in your business helps credit managers respond to your needs quickly... Services Provided When searching for funding, consider the benefits of a long-term financial partner – one that provides more than just simply financing the purchase of a new piece of equipment. As your business grows, so do your financial

Financing Partner Checklist Using this information checklist, determine which of the attributes is most important to you and your business, then ask your potential lender these key questions to determine if they are a good ﬁt for you. Understanding Your Business • Does the lender have many other customers that operate in your industry? YES NO • How long has the lender been serving your industry? _______

needs. A partner that offers debt consolidation, reﬁnancing,

Services Provided

and working capital loans can help you manage and balance

Which of these ﬁnancial products does the lender provide?

your equipment portfolio and long-term cash ﬂow needs,

• New equipment loans

help you take advantage of new opportunities or deal with

• New equipment leases

unexpected headwinds.

• Used equipment loans

Getting to Know You

• Used equipment leases

Why does it matter if your equipment lender gets to know

• Reﬁnancing

you? This is a business deal, right?

• Debt consolidation

Getting to know you and understanding how you are

• Working capital loans

invested in your business helps credit managers respond to

• Accounts receivable ﬁnancing

your needs quickly and efficiently. Additionally, when you

Equipment Knowledge

need something from the lender quickly, the better they

• Does the lender often ﬁnance the type of equipment you

know you, the more apt you are to get the attention you need when you need it. Does the lender have local representatives who will meet with you in person to explain your options and review paperwork? Or do you need to take time out of your day to drive to their office and meet them? A real ﬁnancing partner will work with you on your terms and accommodate your schedule. Finding the right equipment ﬁnance partner can be difficult and there are many options available. To ensure a good, long-term relationship, it’s helpful if the lender has

are purchasing? YES NO • Does the lender ﬁnance new and used equipment? YES NO Relationship Building • Does the lender have a local industry-dedicated representative that will come to your facility to meet with you? YES NO • Do you need to go to the lender to sign papers? YES NO • Is there a representative that will answer your telephone call ? YES NO

the following characteristics: • Understands your industry and your business • Knows the equipment with which you work • Provides a variety of ﬁnancial services • Establishes a personal relationship with you Ultimately, you must determine which of these are most important to you. Commercial Credit Group (CCG) has all these characteristics, and we’d love to be your

Kevin McGinn has served as Senior Vice President – National Waste Division since co-founding the company in 2004. Prior to co-founding commercial Credit Group Inc., Kevin spent 14 years with Financial Federal Credit Inc. and ultimately managed the entire waste equipment ﬁnance division for the company.

equipment ﬁnancing partner. To learn more, visit www. commercialcreditgroup.com.

2 6 A MERIC AN L IQUID WA S T E MA R C H 2020

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MA R C H 2 0 2 0 A M E RI R I C A N LI Q QUI UI D WASTE 27

SPOTLIGHT

INDEX

The Barnes family began providing septic and sewer treatment services at a time when the industry was very dif ferent. In 1957, concepts like microbial community analysis, health-related microorganisms, and biological nutrient removal were novel, and at best- revolutionary. 63 years ago, the Barnes family patriarch, C.A. Barnes, started

wait, as the Barnes Family Sewer and Septic Company is in high

by providing the people in his local community with valuable

demand.

drain and septic cleaning services at neighborly prices. With

Larry Barnes retired in 2006 and passed the company to the

few regulations, and working on a shoestring budget, C.A.

third generation of Barneses. To accommodate their impressive

had his work cut out for him. For 29 years, before his passing

growth as a small sewer, septic, and portable restroom

in 1986, C.A. Barnes established the Barnes family name as

company, Barnes Sewer and Septic’s owners, Shawnda (Barnes)

the leading septic and drain cleaning service in and around

and her husband, Robert Bond, on-boarded the professional

Winchester, Indiana. In 1986, C.A. Barnes’ son, Larry Barnes

services of their parents, Marlene and Larry. This made the

took over his father’s business and expanded the company’s

Barnes Sewer and Septic company a fourth-generation

list of services to include portable toilets and restrooms.

company- solidifying their place in the community as to area’s

As many small septic and drain cleaning businesses have discovered over the last 30 years, adding portable restroom

go-to sewer and septic service.

and toilet services is a fantastic way to develop a company in

Barnes Sewer and Septic Portable Toilet Services The Barnes Sewer company caters to sanitation needs for

a growing community. Not only does it make the business a

individuals, businesses, special event planners, and more.

desirable go-to partner for construction companies doing local

They have served the toileting needs of local County Fairs,

development- but it also brings more opportunity for outdoor

Weddings, family and high school reunions, agricultural and

entertainment venues to bring tourism and other forms of

farming projects both long term and temporary, in addition to

economic activity to the area.

many other special outdoor events.

As a testament to the company’s growth, they have come to

Their inventory includes more than 100 portable toilet units,

serve more than 30 towns in six different counties. Of course, if

and over the last 20 years they have become the most well-

you’re slightly outside their service area, they might be able to

known purveyor of portable toilets in Winchester, Richmond,

ﬁt you into their schedule- but you’re going to have a bit of a

Muncie, Portland, IN, and Greenville, OH. They are among

continued on page 30 2 8 A MERIC AN L IQUID WA S T E MA R C H 2020

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MA R C H 2 0 2 0 A M E RI C A N LI Q UI D WASTE 29

Of course, for those of us in the industry, these are well-established norms. But for the average homeowner, these things are not exactly common knowledge. It just goes to show that when it comes to delivering caring and conscientious sewer and septic work to their community, the Barnes Family cares just a little bit more. Source https://www.barnesseptic.com/services https://www.sciencedirect.com/book/9780444505637/advances-in-waterand-wastewater-treatment-technology

the ﬁrst organizations to offer portable toilet rental services

Pressure Washers & Drain Jetting Equipment

in their area and are certainly a local industry leader. Their current inventory and capabilities enable them to serve crowds ranging in size from 0 to 50 people up to 10,000 people. Over the last two decades, the Barnes Family Sewer company has always kept up with the times by incorporating the newest portable toilets available. They have addressed all of Like Us On the important innovations in portable toilet sanitation Facebook and

technology to assure that their products and services serve the impeccable reputation that they have earned over the years.

WORK READY Barnes Sewer and Septic Services The Barnes Sewer and Septic company still provide septic

and drain cleaning for their local community, although their focus has shifted largely to the rental and service of portable

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As a service to337 the community, they have $ made a set of ‘20toilets. PETERBILT 114,300 to the public. When you visit their site, Barnesseptic.com, you for later reference. Not many for-proﬁt organizations are willing to give away so many trade secrets to beneﬁt their friends and neighbors. The tips start with the all-important brief list of top “Septic Don’ts” They are; Aluminum Portable Restroom Truck (1500x500) • 2000-Gallon Fruitland 344 Vacuum • Don’t take •the attitude of “Out of sight,Pump out of mind” • DC10 Washdown Pump with Hannay Hose Reel • Don’t fix it if it ain’t broke • Dual Service with Left Side Work Station

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valuable septic tank tips, hints, and recommendations available have the option to view their septic tips page or download it

800-648-5011 www.camspray.com sales@camspray.com

• DC-Powered Jet Hose Reel and 4-Nozzle Set • Pressure Gauge & Hour Meter • Electric Start with Low Oil Shutdown • Pumps Handle Fluids Up To 160° • Lockable Tool and Storage Boxes • 150' Garden Hose on Manual Reel • 300 Gallon Tank with Low Water Shut Off • Gearbox Drive Triplex Plunger Pump with Ceramic Plungers and Stainless Valves • Trailer with Industrial Painted Finish and 15" Aluminum Wheels

• Properly functioning septic systems never need to be pumped

■

They also warn against using chemicals like$antibacterial soap, ‘20 PETERBILT 337 121,500 drain cleaners, and especially “Every Flush” Toilet Bowl Cleaner. They recommend using low Phosphate (0-5%) dishwasher

13,499

• 11.5 G.P.M. @ 2700 PSI • 689 CC Honda • 400' x 1/2"Hose

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soap in the smallest possible amount. They say you should use laundry detergents that do not contain phosphate or bleach. They also recommend recycling channels to dispose of solvents, antifreeze, paint, and other chemicals. If these items enter your septic tank system, they warn you, they will

• 2500-Gallon Aluminum Tank • NVE 607 serve Vacuum Pump kill helpful bacteria in the septic tank that to break down • Large Aluminum Toolbox waste material and allow your tank to go much longer between

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3 0 A MERIC AN L IQUID WA S T E MA R C H 2020

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MA R C H 2 0 2 0 A M E RI C A N LI Q UI D WASTE 31

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• 35 HP Vanguard On Sale For Only • Remote Control $ • Cleans Drains from 2”-8”+

24,995! 24 995!

Fully loaded! Call for details!

1-800-213-3272

843-535-5712 ARE OUR www.gsbb.biz

Specify Red & White or Black

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800.786.9274

866-944-3569

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ERICKSON

973-478-0893

Tank & Pump

DYNAMIC REPAIRS 40 Arnot St., Unit 20 Lodi, NJ 07644

dynamiccablerepairs@yahoo.com

www.dynamicrepairs.net

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W E

509.785.2955 Vi si t Us CALL FOR UPDATED LIST OF

WE’RE FAMILY.

We’re a family owned business — and have been for over 50 years. This doesn’t mean we’re small or lack vision. And, it sure as heck doesn’t mean we take shortcuts. Rather, being a family owned business means we truly care. It means we are united. It means we have integrity. It means we take pride in our craftmanship — after all, our trucks are our lifeblood. Our custombuilt vacuum trucks are assembled, by our family, with the utmost love and attention to detail. When it comes to reliability, you can’t beat Transway. We think you deserve some family — Don’t you?

CUSTOM BUILT. DRIVEN BY YOU. 314 Lake Avenue N., Hamilton, ON L8E 3A2 | t: 800-263-4508 | e: sales@transwaysystems.com | www.transwaysystems.com

INDEX Abbott Rubber CO. Inc..................................................2 800-852-1855 / pumperhose.com

General Pump ............................................................... 17 generalpump.com

Acro Trailer Company ................................................. 32 800-589-5254 / acrotrailer.com

GSBB Services, LLC ...................................................... 32 843-535-5712 / www.gsbb.biz

American Jetter ............................................................ 32 866-944-3569 / americanjetter.com

Imperial Industries Inc ............................................... 11 800-558-2945 / imperialind.com

Aqua-Zyme Disposal Systems Inc........................... 2 979-245-5656 / aqua-zyme.com

J.C. Gury Company Inc. .................................................4 800-903-3385 / jcgury.com

Armal Inc ........................................................................ 15 866-873-7796 / www.armal.biz

JET ..................................................................................... 43 800-321-6960 / jetincorp.com

Bright Dyes .................................................................... 32 800-394-0678 / brightdyes.com

Kuriyama of America, Inc .............................................9 847-755-0360 / kuriyama.com

Cam Spray ...................................................................... 30 800-648-5011 / camspray.com

Liberty Pumps............................................................... 13 800-543-2550 / libertypumps.com

Stamp Works ................................................................. 32 800-758-2743 / sales@stampworks.net â&#x20AC;˘

Com Vac .............................................................................5 800-243-7986 / comvacsystems.com

Mid-State Tank Co., Inc .................................................4 800-722-8384 /midstatetank.com

The Water Expo ............................................................ 21 305-412-3976 / thewaterexpo.com

Comforts of Home....................................................... 32 877-382-2935 / cohsi.com

Navitas Credit Corp. .................................................... 12 800-422-1844 /navitascredit.com

CoxReels ............................................................................7 800-269-7335 / coxreels.com

NozzTeq........................................................................... 29 866-620-5915 / nozzteq.com

Dragon Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 877-783-5538 / dragonproductsltd.com

Paul Swoyer Septics LLC............................................ 25 830-935-4936

F.M. Manufacturing ..................................................... FC 877-889-2246 / fmmfg.com

Peterson Products ..........................................................6 800-669-1434 / pipeplug.com

Forbest Products Co ...................................................BC 877 369 1199 / forbestgroup.com

PolyJohn Enterprises .................................................. 33 800-292-1305 / polyjohn.com

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Power Line Industries / Hot Jet USA ..................... 32 800-213-3272 / hotjetusa.com Presby Enviromental .....................................................3 800-473-5298 /presbyenvironmental.com RCS II Inc ......................................................................... 10 518-812-0000 / septicdrainer.com Robuschi ........................................................................ 31 gardnerdenverproducts.com â&#x20AC;˘ Roth Global Plastics .................................................... 10 866-943-7256 / roth-america.com

Transway Systems Inc. ............................................... 31 800-263-4508 / transwaysystems.com VacCon ............................................................................ 19 904-493-4969 / vaccon.com Vacuum Sales Inc. ...........................................................7 800-547-7790 / vacuumsalesinc.com Water Cannon Inc. ................................................ 18, 27 800-333-WASH(9274) / watercannon.com

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THE NOT-SO-P NT-SIZED Lineup You won’t need luck to find what you’re looking for at PolyJohn. We offer a wide range of the roomiest portable restrooms in the industry — from standard to XL, and even ADA. Check out our product lineup and you will find your pot of gold.

Happy St. Patrick’s Day From

2500 GASPAR AVE., WHITING, IN 46394

pjALW.com | 800.292.1305

w w w. a mer ica nliquidwa ste.co m

DOWNLOAD OUR GUIDES PJProductGuide.com | PJBuyersGuide.com

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