American Liquid Waste - June 2019

JUNE 2019

I NSI DE

p8 Top Social Media Resources for Portable Restroom Businesses

p18 Detroit’s Trailer Events, LLC Rises to the Occasion

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JUNE 2019 | VOLUME 15 | ISSUE 6

CONTENTS

F E AT U R E S

Phone: 800.422.1844 ext.112 Fax: 888.883.9380

8 Top Social Media Resources for Portable Restroom Businesses 10 In the News

ext.112

18 Detroit’s Trailer Events, LLC Rises to the Occasion 26 General’s Mini-Rooter Pro® Drain Cleaner 28 ALW Classifieds 30 Index of Advertisers CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2019 by Phoenix Global Media Inc. All rights reserved.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

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PRoduCTs ComPany

Quality Products for Professionals Since 1916

PetersenÂŽ Pipe Plugging Systems Pipe Plugs and Packers for all your Pressure, Chemical and Temperature Requirements.

Call us to quickly customize a pipe plug or plugging system for your specific application.

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TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

IN THE NEWS

AS S O C I AT I O N I N SFOR IDER RESOURCES

TOP

Social Media

T

a variety of social media resources that offer S P O There L Iare GH T important advantages for the portable restroom rental industry. Many of these provide forums for engagement with truck, trailer, tank and other equipment suppliers, other vendors, workers, customers and prospects.

Solo pages and group pages on social platforms, business websites’ community pages, and other social spaces are dedicated to sharing information and interactions between industry participants.

To establish the kind of presence that is most beneficial for a portable restroom business on social media, it’s important to understand the purposes of the various social outlets, the kinds of posts people are sharing on them, the kinds of discussions that ensue from posts, and other notable points.

Some of the today’s most impactful advertising, marketing, branding initiatives and the most operationally useful communications are all happening through social media.

Portable restroom rental business owners who understand the business case for the role of social media in advancing the mission of their enterprises are already actively engaged on as many platforms that can benefit their businesses as possible. It’ definitely time for the rest to come on board. Below is a list of some prominent online social resources you can use to get your business socially involved: Why Should My Business Use Social Media?

In highly competitive portable restroom rental markets, social media is an indispensable resource for communicating with people throughout your local region

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PORTABLE RESTROOM BUSINESSES

and I Nbeyond, D E X to share information and other critical resources for your success. This form of business/social interaction: • Humanizes your business, letting customers, prospects and employees get to know you a little on a more personal level. That’s an exceptional opportunity to build the kinds of relationships that lead to loyalty, prized word-of-mouth advertising, and long-term repeat and referral business growth.

• Making yourself or someone from your company available to engage with your customers and prospects in online social spaces also accommodates users’ preferences to interact with their vendors online, and in less formal, more organic business/social environments.

• It expands people’s options for communications with your business, letting them use whatever means of communication they prefer, instead of being limited to phone calls and emails.

• It also places you and your business in the locations where your customers and prospects already are. It puts you in the environments where they’re spending time with friends and doing other business.

• In addition to engaging on your social page, you can run ads on Facebook, and you can boost your ads for small additional fees, to multiply their distribution by amounts that you choose.

Portable Restroom Rental Industry Associations The Portable Sanitation Association International website is located at https://www.psai.org/. The PSAI publishes

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information on the site that can help members succeed with startups and in long-term operations of portable restroom rental businesses. The site links to PSAI virtual round-table discussions of topics that are highly relevant to portable restroom businesses. It also features internal links to its online resource library, a supplier directory, published industry standards and guidelines, and registration forms for upcoming industry training events.

The PSAI site publishes an abundance of current industry news, vendor advertisments, discount opportunities and other helpful resources, including referral opportunities, and interaction with industry peers through the organization’s Alliance, conventions and trade shows, and periodic nationwide conference, among other formal networking and business/social engagement opportunities.

The association’s Facebook page, at https://www.facebook. com/PortableSanitation/, offers information about upcoming industry events, news and photos of past events, and member comment postings, and open discussion space and the Facebook Messenger private texting function.

Portable Restroom Rental Business Owner Peer Pages In the internal Facebook member search field, enter “portable restroom rentals” to bring up a wealth of pages for portable restroom businesses throughout the country. Click on a few, to see

It is recommended that every portable restroom business put up a free Facebook page, post to it routinely, ask customers to add comments what other portable restroom business owners are doing to engage with their customers, employees, vendors and other restroom rental business proprietors.

This is an exceptional resource for shopping ideas for your own page, to get started increasing your business social engagement with everyone involved in making your business a success. It’s a great space to build relationships of greater rapport and trust, resolve problems, provide and receive expert advice, share knowledge and help people.

It is recommended that every portable restroom business put up a free Facebook page, post to it routinely, ask customers to add comments to it about their experience with your business, and encourage prospects to visit the page to gain insights into the company’s service philosophy and culture, and its reputation with current and former customers.

Equipment Manufacturers’ Pages for Customers Restroom trailer, portable toilet, tank truck manufacturers, equipment servicers, and supply providers offer social media engagement opportunities to help their customers, employees

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Additional Social Resources Of course, in addition to Facebook, there are other formal social media platforms that portable restroom businesses can use to reach out to their target markets, including Instagram, Twitter, Snapchat to name of few of the most popular ones. Other online interactive opportunities include: • Product and service review pages on Yelp, Google, Foursquare, MerchantCircle, Angie’s List, and pages dedicated to reviews on some vendors’ sites.

• Conference workshop sites offer event-specific or topic-specific online discussion and attendee networking options. When you attend, be sure to take all literature you receive with you, and enter contact info from all of it into your business contacts, for follow-up and future reference.

• Convention panel discussion comment pages provide opportunities to discuss learning events and ideas and to network with other attendees.

Conclusion: Go Social ASAP! Social pages make room for comments from individual portable toilet unit and tank truck vendors throughout the world and portable toilet rental business owners. Social facilitates conversations between all of the above industry participants on every imaginable industry-related topic. These include such discussions as opinions on maintenance issues, brand preferences, posted articles on portable restroom service, equipment maintenance, ideas and issues.

We’re in a social age. Local as well as national business owners can’t afford not to take the time to tap into the business advantages of engaging on social platforms. So, if your business doesn’t already have an active Facebook page, at minimum, now is the time to get inspired and step up your game.

Source https://www.psai.org/

A S S O C I AT I O N I N S I D E R

IN THE NEWS

Coxreels® Introduces a Product Enhancement for the 1¼” and 1½” SLPL Models S P OSpring-Driven TLIGHT

INDEX

Coxreels is proud to introduce a product enhancement to the spring-driven 1¼” and 1½” SLPL models. Prior to this update, these models of the SLPL came standard with Coxreels’ aluminum inline swivel. Optional on all of these models was the outsourced 90° swivel. For customers needing a stainless steel fluid path, the outsourced 90° stainless steel swivel was the only option.

Coxreels eliminated the aluminum inline swivel on five SLPL models (725, 750, 825, 835, and 850) and incorporated a nickelplated steel inline swivel (from the 1185-Series). This swivel increases the pressure rating of the inline plumbing from 250psi to 1500psi.

The nickel plated steel is also far more rugged and durable than the aluminum swivel that it replaces. The new swivel includes Coxreels multi-lobe seals for much improved leak integrity.

The new inline swivel is also available in stainless steel, which gives customers a choice with their stainless steel fluid path requirements. The stainless steel inline swivel fluid path is considerably more cost-effective than the 90° swivel stainless steel

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fluid path. The inline swivel also boasts a more efficient, less restrictive flow path than the 90° swivel.

The axle plumbing in both standard carbon steel models and optional stainless steel models was upgraded as well. The 135° elbow on the axle riser has been replaced with the Coxreels swept riser design (also from the 1185-Series). The swept riser design offers a less restrictive flow path for improved flow efficiency.

Coxreels® has remained steadfast and focused on manufacturing high quality, industrial grade hose, cord, and cable reels with leading industry innovation since 1923. Offering a full product line serving the industry in every channel and application, Coxreels® takes great pride in designing, building, and supporting each and every product made exclusively in the U.S.A. For further information on Coxreels® SLPL spring-driven models, contact Customer Service at (800) 269-7335 or visit www.coxreels.com.

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

GP INTRODUCES DRHWM50200 WALL MOUNTED HOSE REEL INDEX SPOTLIGHT The DRHWM50200 hose reel features solid steel construction and a durable powder coat finish.

It also offers a direct hand crank (with locking pin), a full flow swivel and a 200 foot 3/8 inch hose capacity.

As an added benefit, with an optional available kit, it is fully wall mountable.

Call or email for more information.

Phone: 888-474-5487 X199 or sales@gpcompanies.com

EMPEROR PLATINUM SERIES GP’s Platinum Emperor pumps are specifically designed to handle rigorous duty cycles, high temperatures and chemicals, making them perfectly suited for use in car wash, carpet cleaning and other high pressure cleaning applications. The Platinum pumps feature a forged, nickel-plated stainless steel manifold as well as a nickel-plated crankcase. Of course these pumps also offer the same patented “high tech” packings, ceramic plungers and patent-pending inlet/outlet valve cage as the rest of General Pump’s best-selling Emperor Series!

Go to www.generalpump.com for more information.

POTTY FRESH SUMMER PLUS PT DEODORANT CONCENTRATE Powerfully-effective odor control, even in hot weather.

Exclusive Metazene molecular odor neutralizer additive actually neutralizes odor molecules in portable restroom tanks and ambient air. High quality fragrance (made in our own fragrance facility) counteract odor as it freshens the surrounding air. Deep blue non-staining dye camouflages waste. Powerful biocide kills odor-causing bacteria is non-formaldehyde. Minimizes customer complaints and call-backs. Use 1-3 oz. to freshen for a full 7 days. Available in cherry, mulberry, fresh & clean, lavender, and many additional fragrances in 55-g drums or larger.

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• Grounding Wire – Steel wire helps prevent the build-up of static electricity and to help keep material flowing smoothly.† • Corrugated Outer Cover – Provides increased hose flexibility.

• “Cold-Flex” Materials – Hose remains flexible in sub-zero temperatures. Has a service temperature range of -40°F (-40°C) to +212°F (+100°C).

• Cuffed Ends Available – Available with soft cuffed ends for easy installation and clamping.

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

SIX OAKMONT CAPITAL SERVICES EMPLOYEES ACHIEVE CLFP DESIGNATION

The Equipment Finance Industry’s Top Credential Recently, six Oakmont Capital Services professionals achieved SPOTLIGHT the coveted Certified Lease & Finance Professional (CLFP) designation awarded by the CLFP Foundation, joining seven of their colleagues who already hold the title. The CLFP is the preeminent credential for equipment leasing and financing professionals throughout the world who have demonstrated competency through testing of knowledge, continuing education and a commitment to their business practices and dedication to the industry.

“It is with great pleasure and pride that I can announce all six of our financing professionals that sat for the CLFP exam on Saturday, April 20 have passed,” said Joe Leonard, Managing Member, and CLFP. “This dedication to professionalism and ethics helps our entire organization as we seek to be a leader in the equipment finance marketplace, and I couldn’t be prouder.”

Beyond their CLFP status, the new CLFPs make financing possible for customers and vendors each day. The latest CLFP’s at Oakmont Capital include: Sean Eidle, CLFP, is a Business Development Manager who works directly with customers and assists other sales personnel with the funding process, handling documentation and correspondence between customers and vendors.

Tracey Elfering, CLFP, is a Business Development Coordinator and utilizes her 18 years of documentation, titling, and UCC experience to solidify Oakmont Capital’s back-office operations.

Jen Foulds, CLFP, is a Documentation Coordinator that has INDEX been with Oakmont Capital for over eight years and currently oversees the documentation process while assisting with funding.

Elise Linn, CLFP, is a Business Development Officer who has more than 17 years of experience in the equipment finance industry and specializes in partnering with vendors, manufacturers, and end-user customers.

Michael McElroy, CLFP, is a Business Development Officer specializing in national manufacturer financing programs and creating unique solutions to help vendors sell more equipment.

Amanda Town, CLFP, is a Credit Analyst with eight years of experience in the financial sector who is responsible for analyzing credit data and financial information for customers.

Oakmont Capital Services, LLC, headquartered in West Chester, PA, with an office in Albany, MN, is a fast, affordable, reputable solution to financing. Founded in 1998 by Managing Members Joe Leonard, CLFP and Megan Zoba, Oakmont Capital Services (OCS) is a small ticket, independent lender, providing commercial equipment financing and working capital throughout all 50 states. The professional financing staff at OCS has combined experience of over 250 years in the industry and is the reliable choice for today’s financing needs.

For more information, visit www.oakmontfinance.com.

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SPOTLIGHT

INDEX

DETROIT’S TRAILER EVENTS, LLC RISES TO THE OCCASION

I

t all started in 2012, when Kristin Brochert was in the property restoration business. A client had an assisted living facility, at which the kitchen roof caved in. Rather than having the insurance company displace all of the patients because they weren’t able to provide meals, and pay the facility loss of income, she found an out-of-thebox solution that everyone could get on board with. After researching, she found that there weren’t any companies in the Midwest that rented out kitchen trailers for such emergency situations. She had a kitchen trailer brought onsite all the way from a company in Texas. Of course, in those days, since options were so limited, it wasn’t an ideal solution. Still, the trailer was badly needed, and ended up staying onsite for over a year.

1 8 A MERIC AN L IQUID WA S T E JU NE 2019

“Enormous service and profit potential in setting up kitchen and restroom trailers at events and emergency sites.

Kristin planned all the corporate events for that company, including Tigers Opening Day. She learned that there’s a lot of moving parts to plan events, and that having a flushing toilet and kitchen were game-changers in their own right. She could see the enormous service and profit potential in setting up kitchen and restroom trailers at events and emergency sites. Ultimately, she decided to run with the idea. Here, she looks back on the lead-up to the launch of her own event trailer rental enterprise and these past years of growing her successful Detroit business:

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and tables and many other rental items for events.

We have several full-time employees, plus additional seasonal workers during the busy season. I have been lucky enough to have the same college students come back every summer to work. We are excited that one of our summer paid interns who has now graduated in the event planning field is now starting to work for us fulltime as an Event Planner.

The Building of a Successful Trailer Events Business in Detroit I started working with a company from down south to custom build a kitchen trailer. In the meantime, I built two tailgate trailers.

Those are used for a lot of tailgates, such as college sporting events, Detroit Tigers and Lions games and others. Our specialty tailgate trailers fit in one parking space and are fully equipped with a TV, satellite, sink, microwave, a grill, kegerator and a restroom. Over time, we found there was need for more restrooms for our events. I met with JAG (luxury event trailers manufacturer) and added a couple of restroom trailers to our inventory. We serve a wide range of clients at a wide variety of events, and we want to be able to accommodate all of them.

Offering the restrooms has been huge for our business; they go out every other day. It’s a really hot market right now, so we just received pricing to add an 8-stall and a 2-stall restroom trailer. They’re used at venues that might only have one bathroom, and at picnics, and at all sorts of outdoor events. We use the kitchen trailer for outdoor weddings and various events, but it tends to be more of a long-term solution during kitchen renovations and emergency situations. All of TE’s trailers are winterized, so they can be used year-round. Of course, people also rent a lot of other things: tents, tables and chairs, catering and bar items, and our newest addition, furniture. We have both black and white leather sofas, accent chairs,

How Brochert Makes it All Work at Trailer Events LLC, Detroit When the kitchen trailer is dropped off and set up, we show our clients how to use the equipment, but we typically don’t stay onsite with it. However, we do offer an option for a tech to service the equipment if needed. Although, we’re usually close by. We service all of Michigan. We will go outside Michigan, but, so far all of our business has been in state.

With the restroom trailer, we have an option to add a restroom porter service, for an additional fee. That person stays with the trailer during the event, to restock and clean the restrooms or take care of anything that needs to be done. When it comes to the tailgate trailers, someone stays onsite throughout the entire event, because we do not expect clients to know how to operate the satellite, the TV, etc..

I’m very lucky to have a really good staff. We work hard and very long hours. Everybody’s been with me a while, they’re loyal. I have a great assistant and warehouse guys, who are dedicated to getting deliveries out on time. At first, everybody told me I was looking for a unicorn — somebody handy who could deliver trailers and also talk with clients professionally. I have several of those guys who can do all of it.

Quality Commitment by the TE Team My background is in sales and marketing. It wasn’t hard sales; it was more entertaining and building relationships, trying to keep in front of clients, taking them to golf outings and sporting events. I also worked for several hotels and restaurants. I am fortunate now to do business with a lot of restoration companies.

We have a warehouse and office in Troy (13,000 square feet) and another storage facility for furniture in Livonia.

Even though our trailers are winterized, we keep the trailers inside during the winter, to keep them from damage during Michigan’s long and cold winters. continued on page 20

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J U N E 2 0 1 9 A M E R I C A N LI QUI D WASTE 19

SPOTLIGHT

We have a very strict and detailed system for managing our equipment, how it’s handled, checking for damage when it’s returned, and how we maintain and inventory it. The inventory is always something challenging to keep up with, because we are always adding to it, but we have a lot of processes in place, and we’re always tweaking them.

Trailer Events, LLC Marketing and Branding All of our vehicles have logos, and the employees all wear tee shirts, jackets, sweat shirts, etc., with the logo.

We do pay for some advertising in local ad spaces in the spring and fall, and we set up at several trades shows each year. We also sponsor and set up at golf outings, and have employees pass out information there. We’re on Wedding Wire, and we use Bark leads. But, most of our business is repeat business and from word of mouth. Every year, we do a lot of the same corporate events. For example, twelve

INDEX

different companies host an annual Detroit Tigers Opening Day event, which hires us to coordinate it. We usually have around 1,500 people in attendance.

In the metro Detroit area there are a lot of local event companies. We all try to work together and send each other business, because there is plenty to go around. We’ve found that once we establish a relationship with a client company, they typically don’t look elsewhere. If I can’t accommodate them, I’ll work with other local companies to help them find what they’re looking for.

What sets us apart is how professionally we handle things. Clients choose us partly because of the follow-up we consistently do, from the first email or phone call. When arriving at the event site, we don’t just drop the equipment off. We go the extra mile. For example, we set up a wedding, and when it started raining, I sent an employee to the store to purchase weather-proof rugs to put in front of the restroom trailers so people wouldn’t slip. I think little things like that go a long way with people.

The quality of our equipment is important to us. You can be the best at follow-up and attention to detail, but you also need top-quality equipment. Our trailers are high-end models. They’re part of JAG’s urban collection, with woodgrained floors and modern interiors. People say, “It’s fancier than my bathroom at home.” I’ve custom built the trailers continued on page 22

2 0 A MERIC AN L IQUID WA S T E JU NE 2019

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SPOTLIGHT

with JAG and added features such as an on-board water tank, to accommodate the venues that don’t have a hose hookup, which some local trailer rental companies don’t offer.

When renting from TE, people know what they’re paying for. Some rental equipment I’ve seen from other companies looks like it needs to be replaced. People compare what we deliver with others and comment on our quality. The whole process from start to finish, from quote pricing, to picking up the equipment after their event, is a seamless, convenient and high-quality experience for our clients. We take pride in that.

We use a local company to pump out our trailers after events and to provide standard porta potty units when clients request those. I rent several porta potties from them year ‘round and refer any calls to them for that type of service. I’m okay with sending that business to them. I believe staying in your own lane. What I do is what I’m familiar with.

Cutting-Edge Employee Development at TE, LLC We have a company software program that we use to manage all of our events, clients, vendors, employees, and inventory and contracts. We create detailed equipment load sheets for all of our deliveries. Our employees stay on track with their tasks by using our collaborative work schedule, that can be updated in live time on the mobile app. The best thing we do is communicate closely. Part of the staff ’s job is to send photos of the setup from their smart phones to us at the office, so we can share those on our social media sites.

For the past couple of years, I’ve sent staff to Adobe MAX: 2 2 A MERIC AN L IQUID WA S T E JU NE 2019

INDEX

The Creativity Conference, to attend various classes that they choose at the conference. There, they learn the latest marketing techniques, strategies, and software. I think it’s important to stay up to up to date with latest technologies.

We do a lot of company things together. I feel it’s very important to keep our team close. We’re are always setting up events for others, so it’s nice to have a lot of our own company events. We all work so hard, so it’s great having events throughout the year, just to get out of the office and to show appreciation. For example, we have an event for clients every single day in June. We’re running all the time. So, we deserve a break, when we can take one.

“being an entrepreneur starting a business is a lot more work than people may think it is It takes dedication, building loyalty, and having a love for what you’re doing.”

We try to make our monthly meetings fun too. It’s not all about what we’re not doing right, but what we can do better.

I like to get everybody’s opinions and ideas. Everybody has an idea. I like to challenge the team with exercises like, “What do you think is the best way to do this process?” I want to get them involved, to have everyone take ownership.

Challenges for Trailer Events LLC To the question of Kristin’s major challenges in managing her business, unsurprisingly, she identified one of the two universal issues that portable restroom rental business continued on page 24 Vi s i t Us

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J U N E 2 0 1 9 A M E R I C A N LI QUI D WASTE 23

SPOTLIGHT owners throughout the industry have told American Liquid Waste magazine are their biggest difficulties — finding good employees and maintaining vehicles and equipment. Kristin, to her great credit, only has one of those two issues. She describes the issue in straightforward terms: Right now, it seems like there are a lot of people who want to work, but don’t really want to work.

Advice for Industry Newcomers from Kristin Brochert, Trailer Events, LLC It has been a lot of hard work, but I wouldn’t change my decision to leave the corporate world and start this business.

But, being an entrepreneur starting a business is a lot more work than people may think it is. It takes dedication, building loyalty, and having a love for what you’re doing. If you’re not a hundred percent sold on it, nobody else will be.

If you are going into this business, finding the right manufacturer is key. When I found JAG, the follow-through from them and the communication was excellent.

I haven’t had any issues, but if anything went wrong, we have a close relationship, so I can call and ask questions.

When we need a part replacement, I can order it through them and it’s there the next day. I feel lucky to have

2 4 A MERIC AN L IQUID WA S T E JU NE 2019

INDEX found JAG and to be in their referral network.

Keep in mind that a lot of times, you have to set up and break down in the same day for events. Also, scheduling and having a lot of events on the same day is normal. Plus, clients frequently will change things throughout the day, sometimes all the way up until the time the crew is arriving. Those things are all just part of the event business.

Kristin’s added as her final advice that new market entrants should be sure that this is the kind of business you’ll enjoy, before you embark on event services and equipment rental enterprise. This is the wisdom we hear from all of the most successful business owners in the industry.

Trailer event rental services is clearly a demanding, intensely detail-laden business, in which only the most efficient and driven individuals find long-term entrepreneurial success. Kristin Brochert of Trailer Events, LLC in Detroit MI is recognizable as a top performer in event business management, and among the best in the industry for focus on quality and customer and employee satisfaction.

STORY BY B JACKSON

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