American Liquid Waste - September 2019 by PHX Publishing

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SEPTEMBER 2019 AMER RII C A N LI QUI D WASTE 3

September 2019 | VOLUME 15 | ISSUE 9

CONTENTS

A.D.C. Septic; Blackstone, MA “The drain fields that

are failing, Septic Drainer allows their 25 markers $5.50 ea. system to work again. $ .25 50 markers 5 ea. It’s almost a miracle $ .00 100 markers 5 ea. w/free labels product that I’ve been experiencing. Custom vinyl decals $35 each if Every drain field I’ve used it to restore ordering less than 100 Septi-Markers has worked.” Chris Lanoue, A.D.C. Septic Advertise your business, the best value in town!

Septi-Marker

F E AT U R E S 8 11 Myths About Online Marketing 13 2019-2020 Buyer’s Guide 26 In the News

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32 Pit Stop Portables, Chattanooga TN World-Class Marketing Ingenuity 42 ALW Classiﬁeds 42 Index of Advertisers

CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

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PRoduCTs ComPany

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12/19/12 4:57 PM

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TECH NEWS

11 MYTHS

A S S O C I AT I O N N E W S

P R O D U C T W AT C H

ABOUT ONLINE MARKETING IN THE NEWS

Having an internet presence is necessary for all businesses today, from the smallest shop to the biggest multinationals. But there are common myths that can make starting online marketing seem SPOTLIGHT overwhelming. In startups already struggling with budget, business owners may even wrongly conclude that online marketing is not really worth the investment of time and money. That is a mistake that can seriously impede a business from realizing its growth goals in today’s digitally-driven consumer market. Fortunately, there are ways that entrepreneurs in the portable restroom rental business can avoid the kinds of mistakes that can lead to the problems that have lent to the myths. What Online Marketing Evolution Means to Small Business To be fair, some myths may have been somewhat more valid in the past, but are now long outdated information. Seeing past myths about online marketing is essential to the success of today’s growing companies. Still, unwarranted fears sometimes hold back business owners from taking the right steps to establish their online marketing. This means they’re not

A S S O C I AT I O N I N S I D E R

INDEX

competing where they can most readily connect with their prospective and current customers. An internet presence is necessary for all modern businesses, from the small Main Street shop to the global chain. With almost any commercial growth phenomenon, there are early systemic challenges. In the case of the explosion of online sales and marketing over the past 14 years, one problem has been in the area of educating smaller businesses to utilize abundantly available digital tools. But, today, more and more startup entrepreneurs are maximizing profitability by getting past web marketing myths and taking full advantage of this essential marketing resource.

8 A MERIC AN L IQUID WA S TE S EP T EM BER 2019

The Most Common Myths About Online Marketing Knowing how to protect and make the most of your investment in your online marketing program will allow you to reap the benefits from online marketing. Those benefits should far outweigh the concerns about risks involved in marketing your business online. Find out what you need to do to avoid the kinds of potential stumbling blocks in marketing campaigns and programs online that have led to false beliefs such as these:

WEBSITES NEED CONTINUOUS UPDATING. There’s a more general marketing myth that continuous change is necessary. While it won’t work well to

Vi s i t Us

Optimize your website’s design, architecture, network of organic links, keyword placement, meta-titles and descriptions, blog content, headers, and other SEO elements. assume that creative work on your site is a one-time need, there’s also no reason to change your business’s image if the one you have is serving you well. So, do routinely test for indicators of need for changes on your site. But, don’t make changes in order to adhere to the false principle that there is a need for constant change. Routinely test upgrades, analyze results to help determine possible needs for improvements, and use insights gained to help build solutions. Don’t hold out for creative perfection, because thinking you can achieve it is another kind of myth. Just create something good, and use it to start gathering response data to help you observe and be responsive to trends.

DRIVING TRAFFIC REQUIRES NON-STOP BLOGGING. The myth of need for constant blogging can lead business owners to push themselves to the point of fatigue and can even dull their passion for their own businesses. Just

set a schedule for your blogging that makes sense for a busy person, based on the kind of business you’re in and the actual amount of your income that you can directly attribute to the blog. Be reliable for your readers — publish on time, and don’t skip publication dates. If it feels too grueling to keep outputting content, change your strategy. Fortunately, because of the organic nature and rapid pace of social, blog content is recyclable. Some readers miss a post’s original publication, others have forgotten what you wrote, others wish they had digested some of the information better. Some content is “evergreen,” which means it’s timeless, always relevant. Update the general perspective of a post for readers, add some new points of information, reassign shared links throughout the piece, and reformat it to further freshen it up.

SEO IS NOT REALLY NECESSARY. Your online marketing depends upon the effectiveness of your SEO (search engine optimization) efforts. Excellent creative design can’t work for you if it’s lost in the cybersphere, among countless other insufficiently supported hopefuls. Optimize your website’s design, architecture, network of organic links, keyword placement, meta-titles and descriptions, blog content, headers, and other SEO elements. Focus on enhancing your users’ experience, to generate higher click-through and conversion rates. To maximize its effectiveness, SEO cannot be treated as merely a periodic investment. Search continued on page 10

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BUSINESS CORNER

TECH NEWS

A website with a multitude of meaningless links can be expected to be dramatically reduced rankings. P R O Din Uthe C T search W AT Cengine H engine algorithms are perpetually changing, so make SEO a routine process. Don’t rely exclusively on SEO automation tools. They’re exceptionally helpful in their lane, but they cannot replace human intuition.

SEO IS ABOUT VOLUME, VS. DRIVING HIGHLY-

TRAFFIC. IQUALIFIED N T H E LEAD NEW S

Many website owners wrongly understand SEO to be simply acquiring an abundance of links with sites and social pages of people who are referring other web users to their sites. Some even resort to using link directories to capture large numbers of links. However, recklessly linking with any and every linkable cyber entity, just because you can, does catch the attention of Google, S butPnot good O TinLtheI G H Tway that you might expect. A website with a multitude of meaningless links can be expected to be dramatically reduced in the search engine rankings. The quality of links that enhance your site’s status with the search engine are organic backlinks with sites that have high

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rankings of their own, and/or that at least have sound relevance to your site. (Having the keywords in the text links is helpful too.)

SEM IS A WASTE OF MONEY. engine marketing) A SSEM S O(search C I AT ION N E WisSbasic to building and maintaining your brand in today’s digitally-driven consumer market. SEM puts you in control of your brand’s search terms, which enables you to dominate the SERPs for those terms. It allows you to block competitors from taking over this critical area that is essential to your SEO effectiveness. For businesses working on a budget, have your marketing specialist on your site’s previous A Sreview S O Cdata I AT ION IN S I D traffi E Rc, and target those again, by purchasing and applying head terms to just those visitors. As those visitors are more familiar with your brand, they’re comparatively good prospects for becoming your new customers.

PAID SOCIAL ADS ARE JUST REGULAR ADVERTISING. People using social media want to interact with other people. social I NA D E Xplatform is not meant as ad space, per se. So, don’t use your social page to make sales presentations. Use it as an opportunity to engage with your readers in a more social way. People will interact with you in a more positive way in a social communications space that is designated for that particular kind of engagement. Offer posts on topics of interest to your readers. Offer some point that will amuse, inform, educate, inspire them, and maybe will stimulate conversation. According to the PEW Research Center (2019) “seven in ten adults (69%)” are Facebook users. They’ve come to the social space to engage on a more social level. So, you’re in the right place to have genuine dialogue with your audience.

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FACEBOOK PAGE REPLACES THE NEED FOR A WEBSITE. For all of its abundant opportunities and spectacular ROI, social media cannot serve as a replacement for a business’s well-designed website. The website is the company’s digital store. Prospects and current customers must be able to go over to your site and purchase your products and services there. Your website needs to look sharp, function smoothly, be easy to navigate, have unbroken internal links and external links (if applicable). Your site needs to contain all the operations needed to obtain information and execute transactions. If a website’s maintenance is poor, it will generate low SEO rankings. The company’s credibility will predictably be impacted, as customers discover the site is being maintained in an unprofessional way. Social media marketing is a modern marketing essential, but having a strong website is the first requirement for a business’s success in marketing online. continued on page 12 Vi s i t Us

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SOCIAL MEDIA MARKETING IS COST-FREE. It’s true that there is no charge for using free social platforms. But, of course, maintaining an active presence means you’re using resources for creative and for P R O D U To C Tincrease W AT CH user engagement. your volume of leads from social requires applying additional resources, just as with any other kind of marketing. Fortunately, social media marketing costs per lead are relatively low. Social also yields a relatively high number of leads. Facebook alone has a billion active users! Google+ has 100 million users. Approximately 74% of U.S. users report that they I NsiteTdaily. H E(PEW N EJune, W S2019) Other popular platforms, use the including Twitter, LinkedIn, Instagram, and others have their own large numbers of users. Altogether, a staggering 70% of internet users spend time on social platforms, according to the PEW Research Center (April 2019). So, your company’s customers are likely to be users of one of these social networks. Therefore, while social marketing is not free, the numbers make it clear enough S P Oimplemented T L I G H Tappropriately, the media should be that, when expected to deliver substantial returns.

SOCIAL IS TOP OF FUNNEL ONLY. Advancements in data utilization tools for targeting, monitoring ad venues, and targeting on Facebook and other social platforms have enabled direct-response tracking. These resources, as well as analytics, automation, and other state-of-the-art web marketing have made social media the world’s most productive source of new and repeat sales for many businesses. Using the warm, social quality of messaging is especially appealing to today’s consumers, who prefer more genuine relationships with the companies they choose to do business with. Social engagement also gives your business the opportunity to be where your customers and prospects are spending time. There, you can offer knowledge as an authority in your field, provide instruction, welcome opportunities to help with issues, and use what is learned from complaints to make necessary product and service improvements. You can also be there to employ a proper process for dealing with an inconsolable customer. Engagement on social media promotes a brand, attracts leads, and provides a quality space for staying in front of current customers.

10.

SOCIAL ONLY WORKS IN CERTAIN INDUSTRIES. It’s a serious mistake to assume that social marketing can only be effective in certain industries, and that those are all B2C. The majority of industries do well to engage their prospects and current customers through social channels. Start by identifying the social channels that are most fitting with the kinds of products and services that your company offers.

1 2 A MERIC AN L IQUID WA S T E S EP T EM BER 2019

TECH NEWS Your business type may not fit well into an Instagram social marketing model, but it may be well-suited for use of Facebook, and/or Twitter, or Google+. For virtually any type of enterprise, including portable restroom rental providers and most other A S S Othat C Ioperate AT I O N N E marketing WS businesses under B2B and sales models, there are social marketing options that can deliver substantial returns on investment.

11.

OTHER TYPES OF MARKETING STILL WORK BETTER THAN ONLINE. There are few, if any, marketing venues that offer the value that social media provides for businesses to reach such A S Saudience O C I AT O N customer INSID E R Developing a a broad or toI build loyalty. few straightforward skills in social media management will prevent risk of spending excessive time maintaining your social marketing program. A modest online following can mean additional revenues and referral sales for your business. Avoid overtly self-promoting on social pages in the same way you would market your business using conventional marketing I N DProvide E X a profile that helps readers relate to you on a vehicles. human level. Access your social accounts routinely, and respond to people within a reasonable timeframe. Use closed-loop reporting software to track traffic driven to your site from social media sources as well as the totals of leads and conversions generated by them for your business. MOVE PAST MYTHS AND BRING YOUR BUSINESS ONLINE. Watch out for online marketing performance reports that are based on insufficiently, or inappropriately analyzed data. These can produce information that takes key data out of context and causes serious misinterpretations that can lead to wrong decisions about your actual need to bring your business marketing program online. That’s an unfortunate direction that is sure to negatively impact your company’s profit margins and growth. Some digital marketing myths may have had some merit in the early days of the web, but those are long-resolved as real causes for digital marketing concerns. A good place to start your online marketing endeavor is in taking time to do a little research on myths about online marketing. When you do get your online marketing program in place, keep up to date on changing trends in business marketing, and adapt your marketing plans, to enable your portable restroom business to continue to compete optimally online.

Source https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adultsusing-social-media-including-facebook-is-mostly-unchanged-since-2018/ https://www.pewinternet.org/fact-sheet/social-media/

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AERATION SYSTEMS Bio-Microbics 913-422-0707 biomicrobics.com Robuschi USA 704-424-1018 877-424-1020 robuschi.com

ALARMS Omnisite 317-885-6330 omnisite.com

ALTERNATIVE ONSITE SYSTEMS Bio-Microbics, Inc. 800-753-FAST (3278) biomicrobics.com Clarus Environment Products a Zoeller Company 800-928-7867 clarusenvironmental.com

Lely USA 800-334-2763 lelyus.com Vactor Manufacturing 815-672-3171 vactor.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

CHEMICALS FOR PORTABLE RESTROOMS Armal 866-873-7796 armal.biz Five Peaks 866-293-1502 fivepeaks.com

Imperial Industries Inc. 800-558-2945 imperialind.com Surco Portable Sanitation Products 412-789-8683 surco.com

Presby Environmental, Inc.

COMPUTER SOFTWARE

presbyenvironmental.com

R.S. Technical Services, Inc. 800-767-1974 rstechserv.com

800-473-5298

BACTERIA CHEMICALS SEPTIC/GREASE Bio-Microbics 913-422-0707 biomicrobics.com Cassco Bio Labs 314-427-5500 cassico-bio.com

BUCKET MACHINES Sewer Equipment 888-477-7901 sewerequipment.com

CATCH BASIN CLEANERS GapVax Inc. 814-535-6766 gapvax.com

J.C. Gury Company 1-800-903-3385 jcgury.com

Wintac Software 1-800-724-7899 intacinternational.com

CRANESTRUCK MOUNT

Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com Kewanna Screen Printing 800-348-2454 KSPprints.com

DEWATERING

Presby Environmental, Inc.

Bright Technologies Hopkins, MI 800-253-0532 brightbeltpress.com

presbyenvironmental.com

Gorman-Rupp Company 419-755-1011 GRpumps.com Fluid Technology, Inc. 513-241-1600 fluidtechnologyinc.com Zoeller Company 502-778-2731 zoeller.com

DIRECTIONAL DRILLING

General Pump 888-474-5487 generalpump.com

DRAINFIELD COMPONENTS

Del Hydraulics 716-853-7996 del.us.com Tiger Manufacturing Co. 325-677-2112 tigermfgco.com

DECALS/SIGNAGE Dynamic Decals & Graphics 800-472-0285 dynamicdecals.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

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Advanced Drainage Systems Inc. 800-821-6710 ads-pipe.com Clarus Environment Products a Zoeller Company 800-928-7867 clarusenvironmental.com

800-473-5298

Zoeller Company 502-778-2731 zoeller.com

DREDGING Fluid Technology Inc. 513-241-1600 fluidtechnologyinc.com

EDUCATION & TRAINING Bucks Fabricating 800-233-0867 bucksfab.com Clarus Environment Products a Zoeller Company 800-928-7867 clarusenvironmental.com NozzTeq® Inc. 866-620-5915 nozzteq.com

EXCAVATING EQUIPMENT GapVax Inc. 814-535-6766 gapvax.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com Keith Huber Inc. 800-334-8237 keithhuber.com

Soil Surgeon Inc 949-363-1401 soilsurgeoninc.com Visit Us Vi s i t Us

FILTERS

General Pump 888-474-5487 generalpump.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

GREASE HANDLING EQUIPMENT ComVac Systems Inc. 800-243-7986 comvacsystems.com Drain Net Tech. 908-236-0277 drain-net.com

Imperial Industries Inc. 800-558-2945 imperialind.com NozzTeq® Inc. 866-620-5915 nozzteq.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

General Pump 888-474-5487 generalpump.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Imperial Industries Inc. 800-558-2945 imperialind.com

Dultmeier Sales 800-228-9666 dultmeier.com

Kuriyama of America Inc.

847-755-0360 kuriyama.com NozzTeq® Inc. 866-620-5915 nozzteq.com Standard Equipment 312-829-1919 standardequipment.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com Vactor Manufacturing 815-672-3171 vactor.com

Water Cannon Inc. 800-333-9274 watercannon.com

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ComVac Systems Inc. 800-243-7986 comvacsystems.com

Dragon Products Ltd. 800-231-8198 modernusa.com

Dultmeier Sales 800-228-9666 dultmeier.com

GapVax Inc. 814-535-6766 gapvax.com

GapVax Inc. 814-535-6766 gapvax.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Imperial Industries Inc. 800-558-2945 imperialind.com Kuriyama of America Inc.

847-755-0360 kuriyama.com

Imperial Industries Inc. 800-558-2945 imperialind.com

Abbott Rubber Company Inc. 800-852-1855 pumperhose.com

847-755-0360 kuriyama.com Tiger Manufacturing Co. 325-677-2112 tigermfgco.com Vactor Manufacturing 815-672-3171 vactor.com

NozzTeq® Inc. 866-620-5915 nozzteq.com

Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

Texcel 800-231-7116 texcelrubber.com

HOSE REELS

Tiger Manufacturing Co. 325-677-2112 tigermfgco.com Vactor Manufacturing 815-672-3171 vactor.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

HOSE FITTINGSVACUUM

GapVax Inc. 814-535-6766 gapvax.com

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ComVac Systems Inc. 800-243-7986 comvacsystems.com

Kuriyama of America Inc.

HOSES & NOZZLES HIGH PRESSURE WATER Advanced Infrastructure Technologies 844-669-9537 advancedworld.com

Armstrong Equipment Inc 800-699-7557 vacpump.com

Coxreels 800-269-7335 coxreels.com Dultmeier Sales 800-228-9666 dultmeier.co GapVax Inc. 814-535-6766 gapvax.com

Armstrong Equipment Inc 800-699-7557 vacpump.com Chandler Equipment Inc. 800-342-0887 chandlerequipment.com

General Pump 888-474-5487 generalpump.com

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GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Imperial Industries Inc. 800-558-2945 imperialind.com Tiger Manufacturing Co. 325-677-2112 tigermfgco.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

Water Cannon Inc. 800-333-9274 watercannon.com

HYDRAULIC PARTS & COMPONENTS Armstrong Equip. Service Orange, CA 800-699-7557

GPM Truck Centers 630-543-7373 gpmpumpandtruck.com Hot Jet USA / Powerline Industries 800-624-8186 hotjetusa.com Muncie Power Products, Inc. 800-367-7867 munciepower.com

Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com Tiger Manufacturing Co. 325-677-2112 tigermfgco.com

HYDRO EXCAVATION EQUIPMENT GapVax Inc. 814-535-6766 gapvax.com

General Pump 888-474-5487 generalpump.com

JET/VAC COMBO MACHINES GapVax Inc. 814-535-6766 gapvax.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

General Pump 888-474-5487 generalpump.com

Hot Jet USA / Powerline Industries 800-624-8186 hotjetusa.com

NozzTeq® Inc. 866-620-5915 nozzteq.com

GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Sewer Equipment 888-477-7901 sewerequipment.com

Lely USA 800-334-2763 lelyus.com

Hot Jet USA / Powerline Industries 800-624-8186 hotjetusa.com

Sewer Equipment 888-477-7901 sewerequipment.com

Soil Surgeon Inc 949-363-1401 soilsurgeoninc.com Super Products LLC 800-837-9711 superproductsllc.com Vactor Manufacturing 815-672-3171 vactor.com

General Pump 888-474-5487 generalpump.com

GapVax Inc. 814-535-6766 gapvax.com

Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

Imperial Industries Inc. 800-558-2945 imperialind.com NozzTeq® Inc. 866-620-5915 nozzteq.com Sewer Equipment 888-477-7901 sewerequipment.com Standard Equipment 312-829-1919 standardequipment.com Super Products LLC 800-837-9711 superproductsllc.com

Water Cannon Inc. 800-333-9274 watercannon.com

JETTERS American Jetter 866-944-3569 americanjetter.com

Cam Spray 800-648-5011 camspray.com

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Super Products LLC 800-837-9711 superproductsllc.com Vactor Manufacturing 815-672-3171 vactor.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

LEASING FINANCING SERVICES

Commercial Credit Group Inc. 704-944-2771 commercialcreditgroup.com

Vactor Manufacturing 815-672-3171 vactor.com

Liberty Financial Group Inc. 800-422-1844 libertyfg.com

Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

Western Equipment Finance 701-665-1647 westernequipmentfinance.com

LOCATORSPIPE/LEAK VALVE/SEWER Water Cannon Inc. 800-333-9274 watercannon.com

NozzTeq® Inc. 866-620-5915 nozzteq.com Superior Signal Company LLC 732-251-0800 superiorsignal.com Visit Vi s i t Us

Vactor Manufacturing 815-672-3171 vactor.com

Vivax-Metrotech Corp 800-446-3392 vivax-metrotech.com

LOCKS Drain Net Tech. 908-236-0277 drain-net.com Lock America International, Inc. 800-422-2866 laigroup.com

MOBILE SHOWER TRAILERS JAG Mobile Solutions 800-815-2557 jagmobilesolutions.com

MOBILE COMMAND CENTERS JAG Mobile Solutions 800-815-2557 jagmobilesolutions.com

ODOR CONTROL PRODUCTS

ONSITE SEPTIC SYSTEMS

Armstrong Equipment Inc 800-699-7557 vacpump.com

Five Peaks 866-293-1502 Imperial Industries Inc. fivepeaks.net 800-558-2945 imperialind.com Pro-Act Biotech 401-245-7004 bill@proactbiotech.com proactbiotech.com REX-BAC-T® Technologies 888-886-1461 rex-bac-t.com Superior Signal Company 732-251-0800 superiorsignal.com Surco Portable Sanitation Products 1-800-556-0111 surco.com

Advanced Drainage Systems Inc. 800-821-6710 ads-pipe.com Clarus Environment Products

a Zoeller Company 800-928-7867 clarusenvironmental.com

Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com

RotoSolutions Inc. 800-868-0973 rotosolutions.com Septronics Inc. 888-565-8908 septronicsinc.com Snyder Industries Inc. 402-467-5221 snydernet.com

PIPE

Advanced Drainage Systems Inc. 800-821-6710 ads-pipe.com

PIPELINE REHABILITATION/ LINING Presby Environmental, Inc.

800-473-5298

presbyenvironmental.com

Cues 800-327-7791 cuesinc.com

Flexible and Affordable Financing Options Financing for New & Used Equipment:

• Trucks • Tanks • Trailers • Toilets • Cameras • Jetters also Computer Hardware & Software

7 Church Road, Hatfield, PA 19440 Phone: (800) 422-1844 • Fax: (888) 883-9380 Visit our website: www.libertyfg.com Email: michaeld@libertyfg.com

COMMERCIAL EQUIPMENT LEASE & FINANCING CALL MICHAEL DEGROAT 800-422-1844 (EXT. 12)

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S EPTEMBER 2017 AMERIC AN LIQUID WAST E 15 S E P T E M B E R 2 0 1 9 A M E R I C A N LI Q UI D WASTE 17

Logiball Inc. 800-246-5988 logiball.com NozzTeq® Inc. 866-620-5915 nozzteq.com Perma-Liner Industries, Inc. 727-507-9749866-336-2568 perma-liner.com

PIPE PLUGS

Advanced Drainage Systems Inc. 800-821-6710 ads-pipe.com Cherne Industries 800-THE-PLUG (843-7584) cherneind.com Logiball Inc. 800-246-5988 logiball.com NozzTeq® Inc. 866-620-5915 nozzteq.com

PORTABLE LAUNDRY TRAILERS JAG Mobile Solutions 800-815-2557 jabmobilesolutions.com

PORTABLE RESTROOM ACCESSORIES & SUPPLIES Five Peaks 866-293-1502 fivepeaks.net

Imperial Industries Inc. 800-558-2945 imperialind.com Pumptec Inc 866-857-7078 pumptec.com Surco Products 800-556-0111 surcopt.com Walex Products Company Inc.

800-338-3155 walex.com

PORTABLE RESTROOMS

Armal, Inc. 770-491-6410 armal.biz Comforts of Home Services, Inc. 630-906-8002 cohsi.com Five Peaks 866-293-1502 fivepeaks.net

Imperial Industries Inc. 800-558-2945 imperialind.com PolyJohn 800-292-1305 polyjohn.com

PORTABLE RESTROOM SERVICE TRUCKS

Best Enterprises Inc. 800-288-2378 bestenterprises.net ComVac Systems Inc. 800-243-7986 comvacsystems.com Five Peaks 866-293-1502 fivepeaks.net

Imperial Industries Inc. 800-558-2945 imperialind.com JAG Mobile Solutions 800-815-2557 jagmobilesolutions.com

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Ledwell & Son Enterprises 888-533-9355 ledwell.com Lely Tank & Waste Solutions, LLC 254-938-2564 lelytank.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com Vacutrux Ltd. 519-669-1625 vacutrux.com White River Distributors 870-793-2374 lpgbobtails.com

PORTABLE RESTROOM TRAILERS

UltraLav 877-301-3837 ultralav.com Western Equipment Finance 701-665-1647 westernequipmentfinance.com

PORTABLE SHOWER TRAILERS JAG Mobile Solutions 800-815-2557 jagmobilesolutions.com

PORTABLE SINKS Five Peaks 866-293-1502 fivepeaks.net

Black Tie Products 708-675-0825 restroomtrailersonline.com Comforts of Home Services, Inc. 630-906-8002 cohsi.com Five Peaks 866-293-1502 fivepeaks.net F.M. Manufacturing Archbold, OH 419-445-0700 fmmfg.com Forest River, Inc. 574-266-7520 Imperial Industries Inc. forestriverinc.com/ 800-558-2945 restroomtrailers.com imperialind.com JAG Mobile Solutions 800-815-2557 jagmobilesolutions.com McKee Farm Technologies 519-669-5720 mckeetechnologies.com

Imperial Industries Inc. 800-558-2945 imperialind.com

POSITIVE DISPLACEMENT BLOWERS Armstrong Equipment, Inc. 800-699-7557 vacpump.com ComVac Systems Inc. 800-243-7986 comvacsystems.com Tiger Manufacturing Co. 325-677-2112 tigermfgco.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

POWER TAKEOFFS Muncie Power Products, Inc. 800-367-7867 munciepower.com

PRESSURE WASHERS & SPRAYERS Armstrong Equipment Inc. 714-289-7600 800-699-7557 Visit Us Vi s i t Us

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S E P T E M B E R 2 0 1 9 A M E R I C A N LI Q UI D WASTE 19

NozzTeq® Inc. 866-620-5915 nozzteq.com Cam Spray 800-648-5011 camspray.com

Water Cannon Inc. 800-333-9274 watercannon.com

PUMP PARTS & COMPONENTS General Pump 888-474-5487 generalpump.com Hot Jet USA / Powerline Industries 800-624-8186 hotjetusa.com

Tiger Manufacturing Co. 325-677-2112 tigermfgco.com

Vacuum Sales, Inc. 856-627-7790 vacuumsalesinc.com

Dragon Products Ltd. 800-231-8198 modernusa.com Dultmeier Sales 800-228-9666 dultmeier.com

Schult Engineering Princeton, IA 563-289-5808

Erickson Tank & Pump 509-785-2955 ericksontank.com

Armstrong Equipment Inc 800-699-7557 vacpump.com ComVac Systems Inc. 800-243-7986 comvacsystems.com Dragon Products Ltd. 800-231-8198 dragonproductsltd.com

Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

General Pump 888-474-5487 generalpump.com Gorman-Rupp Company 419-755-1011 GRpumps.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Imperial Industries Inc. 800-558-2945 imperialind.com

This System Eliminates the need to strap down each individual unit!

Water Cannon Inc. 800-333-9274 watercannon.com

PUMPS EFFLUENT/SEWAGE/SUMP Clarus Environment Products a Zoeller Company 800-928-7867 clarusenvironmental.com

The Johnny Mover

715-723-4450 Stardusk Truck& &Equipment Equipment Stardusk Truck 118th St. 25133153 County Hwy 00 Chippewa Falls, WI 54729 Chippewa Falls, WI 54729

The Best Trailer For All Your Portable Toilet Transportation Needs

800-498-3000 www.cesspollcleaners.com www.cesspoolcleaners.com troyd@cesspoolcleaners.com troyd@cesspoolcleaners.net

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800-228-9666

Pik Rite Inc. 800-326-9763

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Dultmeier Sales 800-228-9666 dultmeier.com

GapVax Inc. 814-535-6766 gapvax.com

Liberty Pumps 585-494-1817 liberypumps.com

PUMPS HIGH PRESSURE WATER Armstrong Equipment, Inc. 800-699-7557 vacpump.com AquaBlast Corp. 800-338-7373 aquablast.com Beall Corp. Salem, OR 800-252-6736 Dultmeier Sales 800-228-9666 dultmeier.com

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General Pump 888-474-5487 generalpump.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Imperial Industries Inc. 800-558-2945 imperialind.com NLB Corp. 248-624-5555 nlbcorp.com

NozzTeq® Inc. 866-620-5915 nozzteq.com

Chandler Equipment Inc. 800-342-0887 chandlerequipment.com

Tiger Manufacturing Co. 325-677-2112 tigermfgco.com

ComVac Systems Inc. 800-243-7986 comvacsystems.com

Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

Dultmeier Sales 800-228-9666 dultmeier.com Erickson Tank & Pump 509-785-2955 ericksontank.com

Water Cannon Inc. 800-333-9274 watercannon.com

GapVax Inc. 814-535-6766 gapvax.com

PUMPS VACUUM/PRESSURE Andert Inc. 860-974-3893 Armstrong Equipment Inc 800-699-7557 vacpump.com

Imperial Industries Inc. 800-558-2945 imperialind.com

SSEPTEMBER WAST E 21 19 E P T E M B E R 2017 2 0 1 9 AMERIC A M E R I C AN A N LIQUID LI Q UI D WASTE

Robuschi USA 704-424-1018/877-424-1020 robuschi.com Tiger Manufacturing Co. 325-677-2112 tigermfgco.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

PUSH CAMERAS Advanced Infrastructure Technologies 310-534-4000 advancedworld.com

RISER LIDS

Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com

RODDING MACHINES Advanced Infrastructure Technologies 844-669-9537 advancedworld.com

Snyder Industries Inc. 402-467-5221 snydernet.com Presby Environmental, Inc.

800-473-5298

presbyenvironmental.com

REX-BAC-T® Technologies 888-886-1461 rex-bac-t.com Septic Drainer 518-812-0000 septicdrainer.com

RENTAL EQUIPMENT

GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Zoeller Company 502-778-2731 zoeller.com

GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Sewer Equipment 888-477-7901 sewerequipment.com

SEPTIC SYSTEM COMPONENTS

NozzTeq® Inc. 866-620-5915 nozzteq.com

ROOT CONTROL PRODUCTS

R.S. Technical Services, Inc. 800-767-1974 rstechserv.com Sewer Equipment 888-477-7901 sewerequipment.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com Vactor Manufacturing 815-672-3171 vactor.com

REPAIR/REBUILDING EQUIPMENT GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Imperial Industries Inc. 800-558-2945 imperialind.com NozzTeq® Inc. 866-620-5915 nozzteq.com

NozzTeq® Inc. 866-620-5915 nozzteq.com REX-BAC-T® Technologies 888-886-1461 rex-bac-t.com

SAFETY EQUIPMENT & TRAINING Coxreels 800-269-7335 coxreels.com

SEPTIC DRAINFIELD RESTORATION Bio-Microbics, Inc. 800-753-FAST (3278) biomicrobics.com

Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com

Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com E R ICAN AN LLIQUID IQ U ID WA WASSTE ER2019 2017 220 2 AAM MERIC T E SSEPTEMB EP T EM BER

Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com

STORAGE TANKS Dultmeier Sales 800-228-9666 dultmeier.com Five Peaks 866-293-1502 fivepeaks.com

Imperial Industries Inc. 800-558-2945 imperialind.com

Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com Snyder Industries Inc. 402-467-5221 snydernet.com

Presby Environmental, Inc.

800-473-5298

presbyenvironmental.com

Quanics Inc. 877-QUANICS (782-6427) quanics.net Roth Global Plastics 866-943-7256 roth-usa.com Snyder Industries Inc. 402-467-5221 snydernet.com

SEPTIC TANKSPOLY

Infiltrator Systems Inc. 800-221-4436 infiltratorsystems.com

Dragon Products 800-231-8198 dragonproductsltd.com

SEWER CAMERAS Vivax-Metrotech Corp 1-408-734-1400 vivax-metrotech.com

TANK PARTS & COMPONENTS Armstrong Equipment Inc 800-699-7557 vacpump.com ComVac Systems Inc. 800-243-7986 comvacsystems.com

Imperial Industries Inc. 800-558-2945 imperialind.com ViVisit s i t UsUs

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UNEARTHING . �··s1 · --. --

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. 5!1,....

The mighty X-Cavator ™ from Vac•Con® provides you the ability to safely excavate around delicate underground utilities with precision and performance never before seen.

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Available with high-performing 3-Stage Fan or PD Blower Customized builds to meet your needs Air Compress or Systems up to 185 CFMwith Air Knife for Air Excavation

S E P T E M B E R 2 0 1 9 A M E R I C A N LI Q UI D WASTE 23

Tiger Manufacturing Co. 325-677-2112 tigermfgco.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

TRUCK ACCESSORIES ComVac Systems Inc. 800-243-7986 comvacsystems.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

TV INSPECTION EQUIPMENT Advanced Infrastructure Technologies 844-669-9537 advancedworld.com General Pipe Cleaners 800-245-6200 drainbrain.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com Joe Johnson Equipment 705-733-7700 jjei.com

ComVac Systems Inc. 800-243-7986 comvacsystems.com GapVax Inc. 814-535-6766 gapvax.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Imperial Industries Inc. 800-558-2945 imperialind.com JAG Mobile Solutions 800-815-2557 jagmobilesolutions.com Lely Tank & Waste Solutions, LLC 254-938-2564/800-367-5359 lelytank.com Tiger Manufacturing Co. 325-677-2112 tigermfgco.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

NozzTeq® Inc. 866-620-5915 nozzteq.com

Western Equipment Finance

R.S. Technical Services, Inc. 800-767-1974 rstechserv.com

VACUUM TRUCKS/ TRAILERSINDUSTRIAL, WET/DRY, HAZARDOUS

Vivax-Metrotech Corp 800-446-3392 vivax-metrotech.com

VACUUM TRUCKS/ TRAILERSSEPTIC Acro Trailer Company Springfield, MO 417-862-1758

Standard Equipment 312-829-1919 standardequipment.com Super Products LLC 800-837-9711 superproductsllc.com Tiger Manufacturing Co. 325-677-2112 tigermfgco.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com

VACUUM TRUCKS/ TRAILERSINDUSTRIAL, WET/DRY, NONHAZARDOUS GapVax Inc. 814-535-6766 gapvax.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

westernequipmentfinance.com

ComVac Systems Inc. 800-243-7986 comvacsystems.com Dragon Products 800-231-8198 dragonproductsltd.com GapVax Inc. 888-442-7829 gapvax.com GPM Truck Centers 630-543-7373 gpmpumpandtruck.com

Imperial Industries Inc. 800-558-2945 imperialind.com

222 4 AAME MERIC S T E SSEPTEMB EP T EM BER R ICAN A N LLIQUID IQU ID WA WASTE ER2019 2017

Vac-Con, Inc. 904-284-4200 vac-con.com Vacutrux Ltd. 519-669-1625 vacutrux.com Vacuum Sales Inc. 856-627-7790 vacuumsalesinc.com White River Distributors 870-793-2374 LPGBotais.com

WATER BLAST HOSES Kuriyama of America Inc.

847-755-0360 kuriyama.com

WATERBLASTING EQUIPMENT Advanced Infrastructure Technologies 844-669-9537 advancedworld.com

Joe Johnson Equipment 705-733-7700 jjei.com

701-665-1647

truck.com

Best Enterprises Inc. 800-288-2378 bestenterprises.net

Ledwell & Son Enterprises 888-533-9355 ledwell.com

Imperial Industries Inc. 800-558-2945 imperialind.com Ledwell & Son Enterprises 888-533-9355 ledwell.com Lely Tank & Waste Solutions, LLC 254-938-2564/800-3675359 lelytank.com Super Products LLC 800-837-9711 superproductsllc.com Tiger Manufacturing Co. 325-677-2112 tigermfgco.com

General Pump 888-474-5487 generalpump.com Joe Johnson Equipment 705-733-7700 jjei.com Kuriyama of America Inc.

847-755-0360 kuriyama.com NLB Corp. 248-624-5555 nlbcorp.com NozzTeq® Inc. 866-620-5915 nozzteq.com

Water Cannon Inc. 800-333-9274 watercannon.com ViVisit s i t UsUs

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SEVERE-DUTY OPEN TOP CONTAINER

Single and Two Container Roll-off Trailers

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S E P T E M B E R 2 0 1 9 A M E R I C A N LI Q UI D WASTE 25

A S S O C I AT I O N I N S I D E R

IN THE NEWS

SPOTLIGHT

CCG EQUIPMENT FINANCE LTD. INDEX HIRES ANTHONY ZAMBON TO LEAD CANADIAN ORIGINATION TEAM Twenty-ﬁve-year equipment ﬁnancing veteran, Anthony Zambon, will lead CCG Equipment Finance Ltd. to expand operations in Canada.

HAMILTON, ON (August 20, 2019) – CCG Equipment Finance Ltd. (CCG), an independent commercial equipment finance company, has hired Anthony Zambon to lead their Canadian operations. Mr. Zambon has over twenty-five years of experience in the equipment financing industry, including roles at CIT, GE Capital and most recently, Wells Fargo Equipment Finance. As Vice President and Canadian Division Leader, Mr. Zambon will be based out of Toronto and will oversee multiple origination channels for CCG, as well as being charged with continuing to develop the Canadian sales team. “CCG has a great reputation in the Canadian equipment finance market and I’m happy to join this growing and successful team. I look forward to working with endusers and dealers across Canada to deliver unique financing solutions to the construction, manufacturing, transportation, and waste industries,” noted Zambon.

About CCG Equipment Finance Ltd. CCG Equipment Finance Limited, the Canadian equipment finance platform of Commercial Credit Group Inc. (CCG), a subsidiary of Commercial Credit, Inc. is an independent, commercial equipment finance company that provides secured loans and leases to small and mid-sized businesses in the construction, fleet transportation, machine tool and manufacturing and waste industries. CCG’s sales force is located throughout North America and sources transactions through end-users, equipment vendors and manufacturers with typical transaction sizes ranging from $100,000 to $2,500,000. Since its inception in 2004, CCG has originated over $4 billion of finance receivables. CCG is headquartered in Charlotte, NC and operates full-service offices in Buffalo, NY and Naperville, IL. CCG Equipment Finance Limited services the Canadian Provinces of Ontario, west to British Columbia, from its Canadian headquarters in Hamilton, Ontario. Division Manufacturers Capital provides financing for the manufacturing and fabricating industries. For more information, please visit www.commercialcreditgroup.com.

“Anthony’s sales and management experience in the equipment finance industry will help us continue to build our Canadian operation,” stated Mark Lempko, SVP – Northeast and Canada Division. “He has a track record of success in managing and providing financing solutions and leading sales teams. We are excited to have Anthony join the CCG team.”

2 6 A MERIC AN L IQUID WA S T E S EP T EM BER 2019

Contact Information: Julie Murphy 704-944-2771 jmurphy@commercialcreditgroup.com

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NEW YEAR. MEANS TIME FOR NEW METAL.

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4000-GALLON ALUMINUM TANK

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ORDER YOURS TODAY BY CALLING 1-800-558-2945 OR VISITING IMPERIALIND.COM. w w w. aIndustries, mer ica nliquidwa ste.co m and operated in central Wisconsin for more than 35 years, is the Strusted EPTEM B E R 2for 0 1specialized 9 A M E R septic I C A N solutions LI Q UI Dand WASTE 27 Imperial proudly family-owned choice expert service.

IN THE NEWS

SPOTLIGHT

ELYRIA, OHIO – August 12, 2019 - The industry’s most powerful wet/dry vacs are now giving pros more to love: the RIDGID® NXT line of 6, 12, 14 and 16 gallon models recently underwent an ergonomic makeover, with enhanced features designed to make jobsite cleanup even easier. “Jobsite cleanup is never a fun task for the professional, and it’s one that can often slow down a job. RIDGID wet/ dry vacs have always been known for their superior pickup performance; we wanted to see if there were new ways we could make the cleanup process better,” said Sabrina Witkowski, RIDGID Global Marketing Manager. “Working alongside professionals in the field helped us discover some clear ease-of-use innovations that could help tradespeople get on to the next job faster.”

Redesigned features include: 4 A front-to-back top carry handle for more comfortable grab-and-go maneuverability 4 Added comfort-grip side handles for extra ease in lifting, carrying or emptying the vac 4 A new drum key and side latches that create a tighter lidto-drum seal to securely keep dirt, dust and debris inside the vac 4 A larger on/off switch for easier operation with gloved hands 4 A built-in cord wrap to more neatly store the cord for transport All of the vacs also include a new ultra-flexible locking hose that won’t pull loose and is four times more durable than a standard hose. The 12, 14 and 16 gallon models include an updated utility nozzle that delivers a 77% increase in pickup power.

2 8 A MERIC AN L IQUID WA S T E S EP T EM BER 2019

A S S O C I AT I O N I N S I D E R

REDESIGNED INDEX RIDGID® WET/DRY VACS DELIVER EVEN MORE JOBSITE CONVENIENCE Each NXT Vac is still backed by the RIDGID Full Lifetime Warranty and comes with popular industry-leading features, like Scroll Noise Reduction®, a patented sound reduction technology that provides quiet operation by precisely controlling the flow of air through the vac. The QwikLock® Filter Fastening System allows for quick and easy filter installation and removal without tools or fasteners. The 12, 14 and 16 gallon NXT vacs are also OSHA/HEPA compliant when used as a system with RIDGID VF6500RT OSHA Table 1 and HEPA Compatible Filtration Kits. To purchase or learn more about NXT Vacs and the entire Wet/ Dry Vac line, contact your local distributor, visit RIDGID.com or call toll-free: 1-800-4RIDGID. Emerson’s professional tools business, which includes RIDGID as well as the Greenlee and Klauke brands, provides the industry’s broadest portfolio of advanced, reliable tools and technologies for the mechanical, electrical and plumbing trades globally. Visit emerson.com/ professionaltools for more information. About Emerson: Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial and Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency, and create sustainable infrastructure. For more information visit Emerson.com.

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S E P T E M B E R 2 0 1 9 A M E R I C A N LI Q UI D WASTE 29

IN THE NEWS

SPOTLIGHT

ELYRIA, OHIO – August 6, 2019 – The RIDGID® K-5208 Sectional Machine, the most powerful compact sectional machine on the market, just got better with the addition of a new transport cart for easier jobsite maneuvering and storage. The K-5208 Sectional Machine Transport Cart is designed to reduce plumber fatigue when moving the K-5208 and cable carrier from work truck to jobsite and features an integrated stair climber to minimize body strain while climbing and descending stairs. The cart can be stored both vertically and horizontally with the ability for the K-5208 to be operated from the cart when in the horizontal position. It also has a wheel lock for enhanced stability when in use or stored. “Overwhelmingly, when talking to plumbers about the RIDGID K-5208 Sectional Machine, we heard first about how much they loved the machine, and, second, about their desire for a dedicated cart to support it. We’re excited to now offer the RIDGID K-5208 Sectional Machine Transport Cart that, along with the already lighter K-5208 sectional machine, will enhance jobsite ergonomics even further,” said Brendon Goede, product manager, underground technologies, RIDGID. The K-5208, weighing 30 percent less than the RIDGID K-1500 Sectional Machine, is purpose-built to cut through the toughest roots with a ¾ HP motor and cable that can spin up to 700 RPM. It’s designed for drains 2” to 8” in diameter. It features a tool-less clutch adjustment to quickly switch between 7/8” to 1 ¼” cable sizes. The K-5208 also comes with a Trident Sectional Cable Decoupler for disconnecting cables

3 0 A MERIC AN L IQUID WA S T E S EP T EM BER 2019

A S S O C I AT I O N I N S I D E R

I N D ERIDGID® X NEW K-5208 SECTIONAL MACHINE TRANSPORT CART STORES MACHINE FOR EASY CARRYING

efficiently and cable feeder with guide tube for easy loading and unloading into an enclosed cable carrier. Infield clutch serviceability minimizes downtime and an enclosed cable carrier and cable feeder enhance cleanliness by reducing exposure of the cables on the jobsite. The Transport Cart includes the RIDGID Lifetime Warranty. To purchase or learn more about the K-5208 or Transport Cart contact your local distributor, visit RIDGID.com/K5208, or call toll-free: 1-800-4RIDGID. Emerson’s professional tools business, which includes RIDGID as well as the Greenlee and Klauke brands, provides the industry’s broadest portfolio of advanced, reliable tools and technologies for the mechanical, electrical and plumbing trades globally. Visit emerson.com/professionaltools for more information.

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S E P T E M B E R 2 0 1 9 A M E R I C A N LI Q UI D WASTE 31

SPOTLIGHT

INDEX

Here’s a dif ferent kind of portable restroom business. Pit Stop’s owner, Charlie Hatler, stands out in the industry with his unique and highly ef fective business model and world-class marketing ingenuity. We’re grateful to Charlie for taking time out of his busy morning, between ﬁelding calls, to share a little of his company’s story and some truly fresh and fascinating general business insights with ALW readers.

The First Pit Stop in Chattanooga My dad started in the business in 1964, when he partnered up with Portalet, which was nationwide back then. They wanted to set up a satellite office in Chattanooga. He worked with them for a few years. Then they pulled out, and he bought the inventory from them. He changed the name to Porto Toilet. I started working with him in 1983. At that time, we only had around 100 construction-grade toilets and about 10 for special events. I had been running the company since 1983. I was just out of high school when I came to work for the company and almost immediately took the reins. My dad would come by now and then. Then, I bought the business from him in 1993. continued on page 34

3 2 A MERIC AN L IQUID WA S T E S EP T EM BER 2019

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S E P T E M B E R 2 0 1 9 A M E R I C A N LI Q UI D WASTE 33

HYDROEXCAVATION S P OUNITS TLIGHT

Transway Systems Terra-Vex HV38 The Transway Systems Terra-Vex HV38 has a 12-yard debris tank with onboard scales for efficient hauling and off-loading, complete with a 26-foot-by-8-inch telescopic boom. It has a one-touch-operated hydraulic half-door with a 3,800 cfm at 27 inches Hg hydraulically driven blower. Water pressure is achieved with a hydraulically driven triplex pump, delivering 10 gpm at 3,600 psi from a 1,000-gallon HDPE baffled water tank. The water is heated with a 420,000 Btu diesel-fired burner for cold-weather operation. 800-263-4508; www.transwaysystems.com.

TRUVAC by Vactor Paradigm Designed for utility, municipal and contractor customers involved in the installation, maintenance and repair of underground water, sewer, gas, electric and telecommunications lines, the Paradigm subcompact vacuum excavator from TRUVAC by VacPit Stop’s Unique Southeastern Business Model tor can dig holes with water or air; vacuum, Charlie has taken contain an unusual building and approach dispose oftodrill mud; Pit power Stop’s inventory ofpneumatic, portable toilet rental units for event hydraulic or electrical tools; thing,ofinreplacement addition toparts, the company’s and provide services. transportFor andone storage equipmentluxury and tools. The truck’s Park-n-Dig design between job siteof arrival restroom trailers, the minimizes Pit Stop offtime ers an abundance very and excavation, including the porta abilitypotty to digunits up tofor 6 feet without additional attractive white special occasions. pipe and hose. 800-627-3171; www.truvac.com. In addition to their appealing soft white color, the toilet

units have a rather decorative appearance created by molded shapes indenting the entire outside of Vac-Con the X-Cavator the from door. Vac-Con This model The X-Cavator is has been so well received by the Chattanooga outdoor events market that Pit Stop has designed to be powerful, durable, efficient and amassed easy to operate. It fea- of around 150 of the white units, to an inventory tures a hydrostatic drive using the accommodate demand. chassis engine for vacuum, elimiIn addition to the white special events units, and its nating the need for PTO, clutch and gearbox operation. It is available with 2-stall and 8-stall luxury trailers, Pit Stop has about 1,100 water systems up to 4,000 psi and a mobile, wireless remote-control system of the engine more familiar standard blue porta units vacufor controlling chassis revolutions per minute, boom,potty automatic construction The business’s um breaker, dump controlssite anduse. hydraulic door locksunique from upbusiness to a half-mile away. The boom rotates 270 degrees. 904-284-4200; www.vac-con.com. model is further diversifi ed to include trash receptacle rental. Pit Stop’s rental inventory includes about 20 15-yard roll-off dumpsters. Charlie’s decision to operate three Vacall AllExcavate revenue lines, porta potty units, luxury trailers, and roll-offs Vacall AllExcavate hydroexcavators inhas worked out veryclude well AllSmartFlow for Pit Stop and his Chattanooga smart controls that customers. About 90 percent of Pit Stop’s revenue is from help to conserve water during high-perfortoilet rentals and about 10jet/vac percent is from rentals of the mance digging around utilities and waterlines or while cleaning frac tanks and roll-offs. vessels. has a this high-pressure water system Creating his business planIt with intriguing service with rheostat control to vary water volume model has taken Charlie Hatler’s company through growth and capacity output. A heated compartment protects the water system comand expansion of the business into new markets over ponents against freezing. Its water tanks are made of high-quality aluminum the years. havesteel included several locations for extra strength. Large,Those galvanized debris tanks arebranch also available. A sinandthe parts of northern Alabama gle control isthroughout used to open,Tennessee close and lock tailgate. It has double-cyclone and Western Georgia. has reconfi gured his interstate filtration with a simplified design toHereduce maintenance, extend performance and increase working life. Its rear-mounted boom front-loads debris. It is available with a cold-weather package. 800-382-8302; www.vacall.com.

INDEX Vector Technologies Mudslinger

services systemline more The Mudslinger of recently, compact consolidating into a single, trailer-mounted hydroexcavation more cost-effective center of operations in Chattanooga. vacuums from Vac-Con, in coopResponding to the Tennessee Restroom Rental Market eration with Vector TechnoloReflecting on theTier history of the business, gies, have multiple 4 diesel andseasonal gas engine options,Charlie with an 1,190 cfm looks at stayed the sameblower, over the 16-inch Hgwhat’s positive displacement andyears comeand withwhat a 535- or 845-gallon tank in with hydraulic dumprestroom hoist and market. a hydraulic door. hasdebris changed the55-degree Chattanooga portable The water system is 4 gpm at 4,000 psi with 50 feet of 3/8-inch Construction is pretty steady year-round for us. It used to hose and comes withinawinter, 225- or but 325-gallon A 9-foot get slow wintersHDPE have water gottentank. so mild thatboom we with 24 inches of hydraulic extension, hydraulic up/down and 270 degrees of manustay busy year-round. Spring is busy, but fall is our busiest al rotation is also available. It is mounted on a heavy-duty welded tube steel time, 800-832-4010; because of weather. trailer. www.vector-vacuums.com. We don’t do any jetting or plumbing line cleaning. We just do toilet rentals and the roll-offs. We keep a waiting list for Westech Vac Systems the roll-offs. We’re kind of overwhelmed with it right now. Wolf At this stage, I’m kind of looking toward retirement. My The Wolf noncode truck son is going to be taking it over in a few years. I’m kind hydrovac of from Westech Vac Systems is comfortable; we have more than enough to do. suitable for oil and gas customers Portable Restroom Rental Marketingworking and Sales in in extreme conditions. Chattanooga TN The debris body is positioned on Number 2 Business Our Number 1 Business.” the“Your optimal chassis location tois ensure the payload is proportionately distributed across all axles, maximizing legal payload for customers and improving That’s a bold, and yes, pretty adorable marketing slogan. operational efficiency. The side-mounted water tanks reduce the weight by It has, in fact, put Charlie Halter’s Pit Stop Portables in the more than 40%, lowering the overall cost of the truck. The 1,500-gallon capacleague of the United States’ most cutting-edge enterprises, ity ensures ample water for large or remote jobs. A top-mounted, no-touch in terms of marketing style. water fill system is easily accessible from the passenger side of the vehicle. The debris body is lifted using a telescoping, dual-acting hydraulic cylinder capable of 36,000 pounds of force. When fully extended, the debris body exceeds a 45-degree dump angle for fast and efficient off-loading. To help the off-loading process, a heavy-duty, hydraulically powered tank vibrator is mounted to the belly of the debris body. 780-955-3030; www.westechvac.com.

INDUSTRIAL VACUUM TRUCKS

Guzzler CL The CL (Classic) industrial vacuum loader from Guzzler is designed to recover, contain, and carry solids, dry bulk powders, liquids, slurries and thick sludge from hard-to-reach areas. The truck offers upgraded operator ergonomics, improved air routing, filtration and maintenance, a longer body for improved material separation, an enlarged bag house and cyclone clean-out access doors for easier access, according to the maker. Its modular design allows for a wide selection of off-loading configurations, including a rear-doormounted sludge pump for unloading sludges from the debris body, an XCR system with a swing-out cyclone that allows material discharge into collection vessels while vacuuming, and a high-rail system (available in three configurations) with a loading boom, hydraulic creep drive and rear-mounted operator chair. Options include a telescoping boom, vane pressure off-load system (high-pressure, low airflow) for liquids and slurries, and a full-opening rear door for improved dumping. 800-627-3171; www.guzzler.com. continued on page 36 (continued)

3 4 A MERIC AN L IQUID WA S T E S EP T EM BER 2019

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SPOTLIGHT

INDEX

We have good traffic on the website, and we do get a lot of business from it. Most of my new business comes through the website. The company’s attractive, ideally-functioning website further reflects an advanced grasp of US American business marketing. This is In an industry where many providers are still catching up with concepts of SEO and the need for a comprehensive online marketing methodology. Charlie explains his secret. I use a company called Biz IQ to maintain the website. The marketing company keeps me apprised of how many hits we get, how many inquiries, and other results. We have good traffic on the website, and we do get a lot of business from it. Most of my new business comes through the website. I’m sure it’s from Google searches. We serve contractors from out of state, and we have a lot of repeat customers. We don’t do sales calls. I do quite a bit with Google (Google AdWords). We get a lot of our new customers that way. Asked about the surprising presence of strong blog content on the site, Charlie explains that his web marketing company

3 6 A MERIC AN L IQUID WA S T E S EP T EM BER 2019

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comes up with good content for him. I don’t write most of that. It’s just to keep some good information out there for people who visit the site. Every once in a while I may add a little information myself. The company website even has a 45-second marketing video featured on the Home page, showcasing Pit Stop’s services. Sig 01 ALW 01-84 0908 8/23/08 12:43 PM Page 81 On the low-tech end, all the porta potty units have stickers

with the Pit Stop contact information. Employees’ shirts bear the company logo, and all trucks and trailers display the logo, the business name and phone number. The Pit Stop Operations Team We service all the TVA. We have the contract. We have an alliance with two other companies, to do all of their business all over the country. (The Tennessee Valley Authority, which services much of continued on page 38

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CIRCLE #13 ON READER SERVICE CARDS E P T E M B E R 2 0 1 9 A M E R I C A N LI Q UI D WASTE 37 Gapvax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28 888-442-7829 • gapvax.com

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RCS II, Inc. • www.septicdrainer.com • (518) 812-0000 the southeast and eastern coastal United States). We have three route drivers, three pick-up and delivery guys, and an office manager. I use an accounting firm for bookkeeping and payroll. The office worker answers phones, does monthly billing, and keeps routes out. My son is still in college, working on his degree in general business administration. He comes in and works part-time, when he’s not in school.

We’re basically in a service industry.

To succeed, the important things are to provide good service and keep the equipment in good shape. Asked about special issues involved in sending his team and equipment into surrounding states, Charlie discusses the requirements and logistics. We have to have dump permits, to operate in Georgia and Alabama. We maintain those permits whether we’re currently doing anything in there or not. We currently service about a 35-mile radius, which includes Cleveland and Dalton Georgia, and every place in between. Especially for construction, we try to stay within the 35 miles, because those accounts require weekly servicing. For special events, we’ll go farther out, because those involve just a delivery and a pick up. The yard guys pick up, and the delivery drivers will do some repairs before they go out. Delivery route guys can also do small repairs on customers’ sites, instead of bringing the units all the

3 8 A MERIC AN L IQUID WA S T E S EP T EM BER 2019

way back in for something minor. I usually clean the restroom trailers myself, to make sure they’re up to my standards. Key Challenges for Pit Stop Management The challenge is keeping the quality of service up as employees come and go. Employees are the biggest challenge. I’ve hired a lot of people through friends and family members of current employees. Charlie commented that, in many cases, when people have got a family member judging them, they do a better job. The Pit Stop owner said he has three people from the same family working for him currently. They’re cousins, uncles, etc.. This offers a helpful alternative perspective for business owners around the industry who worry that hiring family members of current workers might somehow lead to performance issues. Advice for Industry Newcomers from Charlie Hatler, Owner Pit Stop Portables, Chattanooga TN We’ve grown the business by service. We’re basically in a service industry. So, to succeed, the important things are to provide good service and keep the equipment in good shape. We have to keep the trucks in good shape so that we’re not breaking down and missing service. Provide good service — that’s the key. You can charge a little bit more. You might not get them at first, but you can later, if they’re not getting good service. They’ll be willing to pay ten dollars more for a well-serviced unit than for one that’s not being cleaned. If you do a good job, you’ll be alright. We will add here, for new entrepreneurs in the portable restroom rental industry, by any means, follow the example of Charlie Hatler. Respond to your market’s particular needs, as he has uniquely done with Chattanooga’s demand for an upscale appeal in porta potty units for many local events. Recognize stages of scaling during which consolidation may be more advantageous to achieving more robust controls on logistics and costs. Above all, any by any means, fully utilize your critical online marketing resources, as Charlie Hatler has done so effectively for Pit Stop Portables — a preferred provider for the TVA as well as Chattanooga’s events and construction markets.

Source charlie@pitstopportables.net https://pitstopportables.net/portable-luxury-trailers/

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S E P T E M B E R 2 0 1 9 A M E R I C A N LI Q UI D WASTE 39

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Abbott Rubber CO. Inc......................................................................... 2

Kuriyama of America, Inc .................................................................... 9

800-852-1855 / pumperhose.com

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Acro Trailer Company .........................................................................40

Liberty Financial Group Inc. .............................................................17

800-589-5254 / acrotrailer.com

800-422-1844 / libertyfg.com

American Jetter ....................................................................................40

MORO USA INC .................................................................................... BC

866-944-3569 / americanjetter.com

866-383-6304 / morousa.com

Aqua-Zyme Disposal Systems Inc................................................ 37

NLB Corp. ................................................................................................. 7

979-245-5656 / aqua-zyme.com Armal Inc ................................................................................................19 866-873-7796 / www.armal.biz Bright Dyes ............................................................................................40 800-394-0678 / brightdyes.com Cesspool Cleaners ...............................................................................20 800.498-3000 / cesspoolcleaners.com Com Vac .................................................................................................... 5 800-243-7986 / comvacsystems.com Comforts of Home...............................................................................21 877-382-2935 / cohsi.com CoxReels .................................................................................................10

800-227-7652 / nlbcorp.com NozzTeq...................................................................................................39 866-620-5915 / nozzteq.com Peterson Products ................................................................................. 6 800-669-1434 / pipeplug.com PolyJohn Enterprises ..........................................................................43 800-292-1305 / polyjohn.com Power Line Industries / Hot Jet USA .............................................40 800-213-3272 / hotjetusa.com Presby Enviromental ............................................................................ 3 800-473-5298 /presbyenvironmental.com

800-269-7335 / coxreels.com

RCS II Inc ............................................................................................ 4, 38

Dragon Products..................................................................................25

518-812-0000 / septicdrainer.com •

877-783-5538 / dragonproductsltd.com

Robuschi ................................................................................................33

Eljen Corporation .................................................................................. 2

gardnerdenverproducts.com •

888-444-1359 / eljen.com

Stamp Works .........................................................................................40

F.M. Manufacturing ............................................................................ FC

800-758-2743 / sales@stampworks.net •

877-889-2246 / fmmfg.com Gapvax. ...................................................................................................31 888-442-7829 General Pump .......................................................................................36 generalpump.com GSBB Services, LLC ..............................................................................40 843-535-5712 / www.gsbb.biz Imperial Industries Inc .......................................................................27 800-558-2945 / imperialind.com J.C. Gury Company Inc. ........................................................................ 4 800-903-3385 / jcgury.com

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Tornado Global Hydrovacs...............................................................35 877-340-8141 / tornadotrucks.com Transway Systems Inc. .......................................................................41 800-263-4508 / transwaysystems.com VacCon .............................................................................................23, 29 904-493-4969 / vac- con.com Water Cannon Inc. ........................................................................11, 31 800-333-WASH(9274) / watercannon.com Westmoor Ltd ......................................................................................... 6 800-367-0972 / westmoorltd.com

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