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INSIDE
p 8 9 Digital Lead Generation Tips for Tough Economic Times
p 26 Harris Septic Pumping and Haulage
THE HOSE AND FITTINGS EXPERTS
OR D
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October 2020 | VOLUME 16 | ISSUE 10
CONTENTS
F E AT U R E S 8 9 Digital Lead Generation Tips for Tough Economic Times 20 Economic Recovery and Section 179 22 In The News 26 Harris Septic Pumping and Haulage 32 ALW Classifieds 34 Index of Advertisers
CEO & PUBLISHER Gideon W. Smith
CREATIVE DIRECTOR Melissa Kennelly
SENIOR EDITOR Katherine Nolan
EDITORIAL MANAGER Heidi Karpinich
ADVERTISING Tracy Rodean
CIRCULATION Noah Aiden
Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com
SUBSCRIPTIONS $15.00 per year, or by eligible request.
American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2020 by Phoenix Global Media Inc. All rights reserved.
POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559
Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.
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BUSINESS CORNER
TECH NEWS
P R O D U C T W AT C H
A S S O C I AT I O N N E W S
IN THE NEWS
9 DIGITAL LEAD GENERATION TIPS
A S S O C I AT I O N TIMES INSIDER FOR TOUGH ECONOMIC
Even if your por table restroom rental business needs an infusion of sales traf fic, during dif ficult economic times it can seem extravagant to invest any precious time or energy at all into marketing and sales. So, putting some cash into generating new business at this
SPOTLIGHT
INDEX
time may seem entirely unrealistic for your por table restroom rental business. But, wisdom from small business growth counselors suggests that abandoning all marketing and new sales activities during downturns is generally higher risk than at least employing some low- or no-cost marketing and sales initiatives.
I
ntuitively, it may seem that the only thing
to get through a period of broad economic
that makes sense is to pull out all stops on
impact to the local, regional, national, or even
cost-cutting, hunker down, wait out the financial
global business sector (such as in the current
storm while clinging to your existing repeat
circumstance due to the COVID-19 pandemic),
customer base, and just fervently hope for some
it can be daunting even to think of approaching
fair-weather sales quarters in the not too distant
your local market with aggressive marketing
future. However, withdrawing from all assertive
initiatives for your portable restroom rental
efforts toward acquiring new customers can be
services. Especially if your niche is luxury services
expected to further impact a business’s bottom
for special events, you may view your business
line during a time when sales have already
model as one that is subject to your market’s will
dropped severely.
and the ability for discretionary spending during
THE GLASS HALF FULL APPROACH
any given period. But, even in the construction
When prospective customers are tightening
and industrial blue unit market, there have been
their belts, and possibly struggling financially
production cuts across the board.
8 A ME RIC AN L IQUID WA S T E O C TO BER 2020
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Still, even with social distancing, people markets are returning and people are increasingly finding ways to engage with safety consciousness in various public activities. They’re planning events, launching projects, remodeling and making commercial and
...the web offers the greatest volume of consistent sales prospect traffic for virtually
private building repairs, and conducting myriad other
any market type, and because
activities requiring portable restroom facilities.
it’s the only medium that offers
As work goes on, commercial, industrial, municipal and private sites still need portable restroom services,
such a high degree of market
making any time a good time to present alternatives
saturation, ...in nearly any
to current providers’ rental products and services
kind of consumer market.
offerings, and to offer comparisons on service quality, perhaps on pricing, if appropriate, on reliability, and certainly on sanitary track records.
9 LOW- OR NO-COST TIPS FOR LEAD GENERATION
The key argument here though is not that there’s
There are multitudinous high- and low-tech systems
plenty of business to go around in your local market
and processes for lead generation designed to help
currently — there may not be. The point is that the
generate a steady abundance of high-quality sales
opportunities that are there to be acquired are worth
leads. Here are 9 key ways to generate more leads for
pursuing, vs. letting those pass your business by
your portable restroom business during the remaining
while more active competitors are still working their
months of 2020 and through 2021, to help your team
marketing and sales programs.
power through the potentially continuing economic
In any case, generating new sales leads does not have to be a costly undertaking. While you have employees, and perhaps partners with more time on their hands
effects these may bring and start generating some new business. Naturally, these are all suggestions for online
than usual during a slow quarter, you do have an
marketing improvements for you to make, because
opportunity to allocate some time and any available
the digital domain of the internet is the cheapest
skills to some highly cost-efficient marketing out-reach
place to operate either broad-scale or finely targeted
efforts. It may also be an ideal time to evaluate some of
marketing programs these days. That’s because the
your marketing systems for needed improvements, such
web offers the greatest volume of consistent sales
as those discussed below, to help boost lead traffic.
prospect traffic for virtually any market type, and continued on page 10
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BUSINESS CORNER
TECH NEWS
because it’s the only medium that offers such a high
target audience. Some very effective email marketing
degree of market saturation, again in nearly any kind
approaches applicable to portable restroom services
PR O D U C T W AT C H of consumer market:
1.
MAKE THE MOST OF YOUR IN-HOUSE EMAIL MARKETING TOOLS.
A S S O C I AT I O N N E W S
include:
4 General distribution list campaigns — Such as introducing new models you’ve added to your rental
Today’s single easiest and most cost-effective method
inventory, or ancillary product or service, or free
of keeping your business out in front of current and
accessories you’ve started offering, like music, lighted
potential customers and to build relationships and
mirrors, décor, etc., in your luxury restroom trailers.
program. Above 90 percent of U.S. Americans use
— Such as general follow-up reminders of changes
email. Email marketing yields as much as 10 times the
to services, pricing, model availability for repeat
number of responses than any other type of digital
customers with periodic activities coming up.
marketing method, realizing up to 4,000 percent
4 Event-specific notifications — Such as invitations to
ROI on average! That makes email the best financial
visit your yard and shop, to view trailer interiors and
I Nbrand T Hloyalty E N isEto Wmaintain S a robust email marketing
SP O T L I of Gany H Tdigital marketing method. performer Email puts you in direct communication with your
A S S O C Icustomized AT I O Ndistribution I N S I Dcampaigns ER 4 Group-specific
N D Eyour X team’s maintenance and sanitation learnIabout processes, recommendations to read important blog
continued on page 12
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BUSINESS CORNER
TECH NEWS
posts you’ve published and links to that content, the roll-out of your blog offering various content for
P R O D U C T W AT C H
industry knowledge sharing, etc..
2.
TAKE ADVANTAGE OF GOOGLE MY BUSINESS IN YOUR LOCAL MARKET.
A...providing S S O C I AT Idata-driven ON NEWS content can also be
of very strong value.
Optimizing your business’s profile for the Google My
It can generate
Business local pack is a Search Engine Optimization
high excitement, as long
(SEO) marketing basic. It increases your online visibility
IN THE NEWS
and accessibility for people looking for a local portable restroom rental service. SEO helps make sure your market can locate your portable restroom rental
current byS I D E R A S S as O Cit’s I AT ION IN promptly replaced, as needed.
company through their online searches. Methods for local SEO include using keywords that are relevant to web users in your local area, to your
to your website, and email your announcement rolling
to others likely to enter search criteria that are most
The blog content you publish can be of any nature,
relevant to their particular interests in businesses of
maybe about local or national current events relevant
your type. Additional approaches to fully utilizing this
to your business and its customers, or industry
critical Google advertising resource include:
information just for knowledge sharing, or perhaps
4 Claiming and optimizing your location listings, and
tips on ways to minimize customers’ costs for your
making sure that all of your operating locations are
services and maximize their benefits from the use
displaying in the Google search results for your local
of your products, or any of the countless topics that
area.
are sure to be of high interest to people looking into
4 Managing your portable restroom rental business’s
services of the kind your business offers.
Slocal P Opeers T L IinGtheHindustry, T to your niche market, and
ratings, and customer reviews, and local online social
I Nnew D Eblog. X out your
Evergreen content is always a solid investment. It’s
engagement.
enduring, and it is maintenance-free, i.e., not needing
4 Employing SEO plugins, to go deeper in optimizing
replacement or frequent updating to remain highly
your marketing website, to make it among the most
relevant. On the other hand, providing data-driven
attractive to the search engine’s algorithm.
content can also be of very strong value. It can
3.
generate high excitement, as long as it’s current by
PUBLISH VALUABLE FREE CONTENT FOR YOUR WEBSITE VISITORS.
While sales prospect and field service traffic is down for
promptly replaced, as needed. Offering web content of these kinds gives your
your portable restroom rental business, why not spend
target audience something free that is of strong value
a little of your time, or the time of your best writer on
to them and that costs your business very little or
staff, to put together an article, or a few articles, or
nothing to provide. That’s why content marketing
blog posts offering some information of high value to
has become so immensely popular among modern
your prospective and current customers. Add a page
enterprises of every size and kind. It enables you
continued on page 14
1 2 A MERIC AN L IQUID WA S TE O C TO BER 2020
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BUSINESS CORNER
TECH NEWS
P R O D U C T W AT C H
Think about how your A S prospective S O C I AT I O Ncustomers N E W S are thinking when they enter their search words in the Google search field in an attempt to find
IN THE NEWS
local businesses of your kind. A S S O C I AT I O N I N S I D E R to establish yourself as the industry expert in your market area, attracting your audience to look to you for information and products and services they need in portable restroom rentals and any related provisions
SPOTLIGHT
you may offer.
INDEX
Content marketing assets are excellent brand-building tools and growth boosters for your company’s emailing list, and they consistently perform very well in helping generate new sales leads and in helping promote movement of existing leads on through the sales pipeline and increasing conversion rates.
4.
OPTIMIZE YOUR WEBSITE FOR MAXIMUM SEARCH RESULTS ON GOOGLE.
Think about how your prospective customers are thinking when they enter their search words in the Google search field in an attempt to find local businesses of your kind. In other words, don’t think the way that you and other industry insiders think when you’re talking about your business’s products and services. Focus on how people outside your industry who need your services are likely to think and talk about the same products and services and pricing for those, and related search topics. Examine all the pages of your website, including blog content, and your online ads, posts on social pages, and all other online materials. Identify any bits of industryinsider lingo, and replace those with the kinds of language that you can expect prospective customers to use in their web searches for portable restroom rental
1 4 A MERIC AN L IQUID WA S TE O C TO BER 2020
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products and services in your region(s) of coverage.
Modern consumers say they rely on online reviews
Also identify places throughout the text on all your
when making buying decisions. Consumer data
website and social pages that present opportunities
indicates that:
to add in some ideal short- and long-tail keywords
4 90 percent of internet users indicate that their
(keyword phrases) — which are, again, the kinds of
purchasing decisions are influenced by online reviews.
words your prospects are likely to use when searching
4 Over 71 percent of web users say that positive
for businesses of your type.
online reviews increase their level of trust for
Be sure to intersperse your keywords and keyword
businesses in their local area.
overdo it. Google penalizes for keyword stuffing, and
6.
site visitors are more likely to be annoyed by such
Google processes a staggering 60% of all searches
a tactic than impressed by it. The judicious use of
on the World Wide Web, making it the largest search
phrases in an organic way that reads naturally. Don’t
PICK UP SOME CHEAP GOOGLE AND BING DISPLAY AD SPACE.
engine on earth. Google’s
keywords triggers the algorithm in the Google search engine to identify your website as the most
Former customers’ reviews are
relevant in your area to the search words entered. Google ranks your site on the local SERP based
expanse than any other internet ad platform. So, for your portable
some of a portable
restroom rental business, Google
restroom rental
AdWords should be understood
on this factor along with other optimization criteria.
AdWords spans a much greater
company’s
Some other SEO criteria that
most valuable
help your site rise in the Google
web marketing
rankings include sufficient use
assets.
as a fundamental of your digital marketing program. The various kinds of Google ads that draw in an audience are search, display ads, and video.
of page and section headers
Google’s advertising spans a
containing keywords, a strong
vast network of websites that
domain name in your URL, a well-functioning website,
can display your ads, all doing their part to generate
strong backlinks, and having your website in operation
well-qualified prospects for your marketing website.
for more than three years. For startup enterprises,
Such online ads are targeted to attract responses more
these are mostly things you can accomplish by using a
effectively than conventional types of advertising.
few online tutorials to pick up some very basic website
Bing and Yahoo display ads are also essential to the
modification skills to apply in preformatted WordPress
overall success of small business digital marketing
website templates.
these days. After all, Yahoo and Bing possess an
5.
aggregated 30% of the web consumer market. Spots
BOOST YOUR BUSINESS’S ONLINE REVIEWS.
on Bing Ad space can be up to 70% lower in cost than
Former customers’ reviews are some of a portable
comparable AdWords display ads, which means you’re
restroom rental company’s most valuable web
getting 30% more coverage at a huge cost differential
marketing assets. This is because word-of-mouth has
compared to Google.
historically proven to be the most effective marketing model for providers of any type of services or products.
Consider pay per click ads. That arrangement allows you to pay for the ad only when people click on it and continued on page 16
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BUSINESS CORNER
TECH NEWS
use that link to access your business’s website. As discussed earlier, your online display ad language
P Rneeds O DtoUbeCasT close W AT CH as possible to the kinds of search
...your website is a A S S O C I AT I O N N E W S modern small business
terms your potential site visitors can be expected to use. Use search terms that prospective customers in your local market will be likely to use, to help draw
requirement. Even if you don’t have the budget to hire an online marketing firm
your home area sales traffic to your site.
7.
LIST IN DIGITAL NETWORKS
I N T H AND E NDIRECTORIES. EWS
Another component of a fully developed online marketing program for a portable restroom rental business is inclusion in all available lead and referral
to design and optimize A S S O C I AT I O N I N S I D E R your site, you can and must still have an online marketing and sales program that is as
networks for services businesses. Some of the business
effective as possible
services directories in which you can have your
S Pcompany O T L Ilisted G H include T these below, among numerous
INDEX
others:
knowledge with them. Just maintain activity on those
4 Angie’s List 4 Internet Yellow Pages 4 Numerous online business directories
pages, to build a reputation for attentiveness to your
8.
MAXIMIZE YOUR SOCIAL MEDIA MARKETING EFFORTS.
followers. That behavior fosters trust and cultivates a sense of reliability for your business — the stuff of a great brand.
One of the highest-value web resources for building
9.
a brand is social media marketing. Social websites are
As the online showcase, and more, as the online
the premier venues for direct engagement with your
headquarters for your portable restroom rental products
target audience. People are staying connected with
and services business, your website is a modern small
family, friends, and business associates on their favorite
business requirement. Even if you don’t have the
social sites. That means social space provides an
budget to hire an online marketing firm to design
open opportunity for your business to be where your
and optimize your site, you can and must still have an
prospects and your current customers are, affording
online marketing and sales program that is as effective
you the most convenient possible access.
as possible. Go through the pages of your website
MAKE SIMPLE ENHANCEMENTS TO YOUR WEBSITE DESIGN.
Social media is the place to position yourself as an
and examine the elements on each one. If you have
industry expert available for free help and advice. It’s
someone with even very basic skills to populate web
an ideal way to engage and help people and to drive
pages, you can make significant improvements in your
some prospect traffic organically to your website.
lead generation efforts. Ask yourself if your web pages
Create a presence for your business on Facebook,
check all the basic boxes of a viable marketing site:
LinkedIn, Twitter, Instagram, and any other sites that
4 Fillable form to request information about services
have proven popular with your target audience. Work
and pricing
the pages to stay engaged with people who take an
4 Fillable form to report the need for service 4 Fully functional command buttons on each page
interest in your posts and share your professional
continued on page 18 1 6 A MERIC AN L IQUID WA S TE O C TO BER 2020
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BUSINESS CORNER
TECH NEWS
with links to internal pages P4RHome O D page UCT Wworking AT C H
convenient ways to build business relationships, a
A S S O C I AT I O N N E W S
4 Services information pages with links to fillable
referral base, and trusting relationships. So, the web
quote request form
is truly a marketing resource you cannot afford not to
4 An About page that tells about your business’s
maximize. Therefore, by any means, have a good looking, well-
history, culture, and a service philosophy
functioning marketing website with great messaging
4 The free content of value to prospects and
that motivates visitors to take the action of contacting
Icustomers N THE NEWS
A S S O C I AT I O N I N S I D E R your business to get more
4 Visually striking images, graphics, graphs, header fonts,
A good rule of
and/or other non-text elements
thumb is to focus
4 Contact options information on
your marketing
each page
dollars and time INDEX on websites your
4 Fillable referral form with
SPOTLIGHT
information about referral incentives
prospective and
4 Working links to all social media
current customers
pages on each page
4 Live in-line text backlinks to
most frequently
external highly relevant sites on
visit, such as social
each page of content
4 (Ideally) Blog with post content
sites and their email
that is of high relevance to site
accounts.
visitors
information about your products and services. Invest some time on SEO, so people can find your site. Invest some funds in hiring professional site design, SEO, content writing, and performance analytics, if feasible. Avoid the common mistake of companies that spend large percentages of their revenue marketing to potential customer groups without being focused on the core purpose of marketing. That purpose is to appeal to the particular needs and goals
4 (Ideally) One or more video clips showcasing
of customers that your company can fulfill. Another
equipment and staff in action
typical mistake is not being organized to accurately
4 (Optional) Page with discount incentives and/or free
track quantifiable marketing results.
trial service coupons
To understand how your marketing is performing
4 (Important) SEO optimizations throughout all web
for you, create the necessary metrics to measure the
pages, to ensure appearance on first SERP
degree of alignment (or misalignment) between your
4 (Important) Security plugins and site infrastructural
marketing trajectory and your company’s growth
optimizations
goals. Your marketing results tracking metrics should
4 (Important) Website optimization plugins for
include such as Track Qualified Leads Generated, Lead
WordPress or other applicable formats
Conversion Rate, Customer Acquisition Cost (CAC),
TAKEAWAY
return on Marketing Investment (ROMI), Number of
The world’s most cost-effective sales lead generator
Trial Offers Accepted, and Bounce Rates, among other
is online marketing. It’s also arguably one of the most
critical site performance quantifiers.
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O C TO B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 19
Economic Recovery and Section 179:
An Important Tool for Your Business
It is hard to understate how difficult this year has been
give us some reason for hope. Following a drastic fall
for small businesses. According to a recent study, 31%
at the beginning of 2020, GDP growth across the world
of small and medium-sized firms are currently not
has steadily increased and is projected to continue in
operating due to a lack of demand and disruptions in
a positive direction. (Check out the OECD website for
cash flow. But the most current economic forecasts do
detailed economic analyses.)
Small businesses remain a vital part of our economy, and
companies, there are a few things to consider. First, if you are
they will be an important part of this recovery as well. But
thinking about selling, note that accelerated depreciation will
what can businesses due to promote growth in such an
create artificially low net income and therefore decrease your
adverse economic environment?
company’s valuation. If you anticipate entertaining offers to
There are two things that small businesses consistently
sell in the next year, inconsistency in net income could scare
identify as hurdles to growth:
off potential buyers. As with many
the first is difficulty navigating
tax and finance pitfalls, however,
This deduction allows you
careful record keeping will win the
week dealing with government
to write off the full purchase
follow “GAAP” (Generally Accepted
regulations and tax compliance,
price of a vehicle in the
Accounting Principles) as well as
year you buy it, rather
the discrepancy in net income to
tax burdens. Owners spend an average of six hours per
and many feel they lack the knowledge to navigate regulations effectively. The second hurdle to growth reported by most owners is the
than following a typical depreciation schedule.
day. Maintain a set of books that
a set for tax purposes, to explain potential buyers. Even if you have no plans to sell, taking advantage of a write-off
lack of access to capital. One in
requires thorough documentation
three businesses who apply for
of when and how the equipment
financing say they receive less than what they request, and
is used. It is strongly recommended you keep careful track of
many business owners rely on some amount of personal
all transactions related to your equipment, including repairs,
financing to both start and maintain their business.
registration fees, and even gas. If this is not yet a standard
One potential solution to ease both these burdens is a tax
procedure for you and your employees, make sure you
write off called Section 179. This deduction allows you to
implement those processes before you purchase the new
write off the full purchase price of a vehicle in the year you
equipment.
buy it, rather than following a typical depreciation schedule.
If this year has taught us anything, it’s that nothing ever
179 is ideal for companies operating equipment between
goes as planned. As you finish out this year and plan for
6,000 and 14,000 lbs, a range that captures the weight of
the next, it would be wise to take advantage of 179 while
most vans, SUVs, and trucks used for commercial purposes.
you can. Both economic and political change will continue
So long as the vehicle is put in service this year, and it’s used
to affect us in 2021, and regulations from this year are not
at least 50% of the time for business purposes, the entire
guaranteed to carry over into the next. Consult your tax
purchase price of the truck can be written off this year.
expert to determine if 179 can help your business recover and
Though the tax breaks from 179 are favorable for most
2 0 A MERIC AN L IQUID WA S TE O C TO BER 2020
thrive.
Vi si t Us
Experience the
Imperial advantage Your Premier Tank Manufacturer Custom options available! WE ARE IMPERIAL. At IMPERIAL INDUSTRIES, we have been going the extra mile designing and manufacturing specialized commercial sanitation tanks for more than 38 years - constantly evolving to meet the changing needs of your industry. It is our mission to provide you, our valued customers, with dependability for the road ahead. • Quality • Durability • Customer Support • Truck Dealer Partners Better efficiency means bigger profits...let us help you get the results you want!
OFFERING A WIDE RANGE OF SEPTIC & PORTABLE PUMPING EQUIPMENT: • Septic Trucks • Portable Restroom Service Units • Grease Units • Vacuum Trailers • Hydraulic Hoist Tanks • 407/412 DOT Tanks Tanks available in your choice of metal - steel, aluminum or stainless steel. We’ve built over 150,000 tanks and counting.
Imperial Industries, proudly family-owned and operated in central Wisconsin for more than 38 years, is the trusted choice for specialized septic solutions and expert service.
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O C TO B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 21
IN THE NEWS
A S S O C I AT I O N I N S I D E R
OAKMONT CAPITAL SERVICES ANNOUNCES STRATEGIC PARTNERSHIP WITH BANDIT INDUSTRIES, INC. FINANCING PROGRAM HELPS DEALERS WITH EQUIPMENT SALES DURING PANDEMIC
S PCHESTER, O T L I PA G October H T 2020 – Oakmont Capital Services WEST
IN D E X Inc., headquartered in Remus, MI, Bandit Industries,
is proud to partner with Bandit Industries, Inc. to offer virtual
manufactures and supplies customized, hand-crafted equipment
financing and flexible terms to its dealers and end users. As a
to its customers. Bandit equipment includes hand-fed chippers,
direct, independent lender, Oakmont offers
stump grinders, skid steer attachments, The Beast®
Bandit dealers and their customers financing
horizontal grinders, whole tree chippers, and more.
options for all credit types. Oakmont also utilizes
“We’re building an important partnership with
virtual financing via E-docs and Remote Online
Elise and the team at Oakmont to offer our dealers
Notary (RON) to make funding possible during
and customers financing options with terms, rates,
the current pandemic.
and a process that makes sense during these
“Working with Bandit is always a pleasure, and Oakmont is
difficult times,” said Eric C. Sanko, Credit & Finance Manager with
fortunate to now bring our financing solutions to dealers and
Bandit Industries. “With Oakmont on board, we’re able to offer
customers of Bandit’s well-known and respected equipment,” said
customers another way to purchase customized equipment,
Elise Linn, CLFP and Business Development Officer with Oakmont
working with finance professionals who understand our business.
Capital Services. “Our team deeply understands both the financing
We’re eager to support our dealers and offer customers excellent
process and the equipment we’re helping to fund, making it a win-
service with this program and are glad to have Oakmont as a
win for all involved.”
strategic partner.”
OAKMONT CAPITAL SERVICES EXPANDS OPERATIONS AND SALES TEAMS THREE EXPERIENCED EQUIPMENT FINANCE PROFESSIONALS ONBOARD WEST CHESTER, PA October 2020 – Oakmont Capital Services
Trista Stangler recently came on board
(OCS) has expanded its Minnesota-based team by adding three
as a Titling & Operations Specialist. With
equipment finance specialists in operations and sales. As an
seven years’ experience in the equipment
independent direct lender, Oakmont is committed to offering
finance industry, Stangler has worked across
customers the best equipment financing rates via a virtual process.
various roles, including reception, funding,
Amanda Bialka, CLFP, joined Oakmont as a Credit Analyst. Bringing nearly ten years of experience with her, Bialka will add to
customer service, and titling. Stangler’s hybrid background will benefit Oakmont’s growing operations team. “As our Minnesota team broadens, we’re thankful to have
the underwriting team with her financial
brought on three talented professionals who understand both
statements and advanced credit analysis
the equipment finance industry and the onboarding process,” said
expertise. She will also work closely with the
Daryn Lecy, CLFP and Vice President of Operations. “Our ongoing
syndication department in her new role.
objective is to provide funding for businesses with the smoothest
Tracy Schneider, CLFP, is Oakmont’s new
process possible, maintaining excellent customer service. We are
Sales Assistant. Schneider works directly with
proud to expand our team as we welcome Amanda, Tracy, and
Oakmont’s Business Development Officers to
Trista who will help to ‘make it possible.’”
support the credit and funding process while ensuring excellent customer service. Bringing
Oakmont Capital Services, LLC, headquartered in West Chester, PA,
six years of adeptness to her role, Schneider
with an office in Albany, MN, is a fast, affordable, reputable solution to
will help develop protocols to further enhance the customer experience. 2 2 A MERIC AN L IQUID WA S TE O C TO BER 2020
financing. Founded in 1998 by Managing Members Joe Leonard, CLFP, and Megan Zoba. For more information, visit www.oakmontfinance.com.
Vi si t Us
TELETUBE® FLEXICORE® HEAVY-DUTY CLOSET AUGERS THE MOST DURABLE, KINK-RESISTANT AUGER IN THE INDUSTRY ADDS 3 EXTRA FEET OF CABLE FOR STOPPAGES JUST BEYOND THE BOWL! The innovative Teletube® heavy-duty closet auger from General Pipe Cleaners – the industry’s most durable closet auger – excels at clearing stoppages just beyond
The optional down head follows bowl contours – and springs through sharply angled passages while protecting inner walls from chipping or breaking.
the bowl.
You’ll also want the optional Closet Auger Bag. General’s
No need to pull the bowl! The Teletube carries three
convenient carrying case puts an end to dragging
extra feet of Flexicore® cable telescoped inside the guide
dripping closet augers though homes, hospitals, and
tube. Just push the button for extra cable length when
offices.
you need it.
It keeps your closet auger contained and out-of-sight to
General’s Flexicore closet augers are the ideal
and from jobs. Three vent holes let the auger dry between
tools for clearing clogged toilets. The strength and
tasks. And thick shoulder strap keeps hands free to carry
durability of the Flexicore cable inside make the
other tools.
difference.
For details, contact the Drain Brains® at General at
Flexicore comprises two layers of tempered spring
800-245-6200 or 412-771-6300, or visit www.drainbrain.com for more information.
steel coiled tightly over a core of 49-strand wire rope – for remarkable resistance to kinking. The design is so tough, it’s guaranteed against breakage for a full year – including damage to the cable, as well as to the closet auger’s
General Pipe Cleaners, a division of General Wire Spring Co., is a leading manufacturer of high quality American-made drain cleaning equipment.
other components.
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O C TO B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 23
IN THE NEWS
A S S O C I AT I O N I N S I D E R
SPOTLIGHT
INDEX
THE PC10 SERIES POWER CORD REEL JOINS THE LINE-UP OF UL LISTED CERTIFIED COXREELS® PRODUCTS. Coxreels® the industry leader in hose, cord, and cable reels, is excited to announce that our PC10 Series, compact power cord reel, joins our UL-approved product line in both the United States and Canada. The approval signifies that most of our power cord reels meet or exceed the minimum requirements for the prescribed product safety standards as determined by Underwriters Laboratories (UL). The new additions to Coxreels’ UL-Approved product line demonstrate Coxreels’ dedication to ensuring that
each one of our products has been built to standards only depicting the utmost levels of safety, performance, and customer satisfaction. Coxreels® PC (Power Cord) Series reels are heavy duty, industrial-grade power sources. They replace tangled extension cords and self-retract to increase safety,
TACKLE THE TOUGHEST JOBS WITH QUALITY YOU CAN TRUST!
productivity, and efficiency. The PC Series are designed for long-lasting, hassle-free performance even under the most demanding conditions. The PC10 Series models now proudly accompany a substantial amount of Coxreels® UL-approved models within the family of PC Series power cord reel products. The new UL approvals represent Coxreels® continued commitment to meet the needs of their customers in the United States, Canada and around the globe. Coxreels® has remained steadfast and focused on manufacturing high quality professional grade hose, cord, and cable reels since 1923. Offering a full product line serving the industry in every channel and application,
PRO GRADE
HOSE, CORD, & CABLE REELS
Coxreels® takes great pride in designing, building, and supporting all of their products right here in the U.S.A.
Efficient Septic & Sewer Clean-Up Operations Enhance Worksite Safety Corrosion Resistant, PowderCoat or Stainless Steel Finishes LEARN MORE:
PRESSURE WASH | FLUID TRANSFER | VACUUM | AND MORE
TOLL FREE | 800.269.7335
FOLLOW US:
For further information on the Coxreels® custom products, contact Customer Service at (800) 269-7335 or visit www.coxreels.com.
www.coxreels.com 2 4 A MERIC AN L IQUID WA S TE O C TO BER 2020
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O C TO B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 25
INDEX
SPOTLIGHT
HARRIS SEPTIC
PUMPING& HAULAGE friendly and professional service since 1975
O
n the far side of Lake Ontario, just a hop, skip, and a jump from Vermont in Ontario Canada is Harris
Septic Pumping and Haulage, a septic service and
During the current pandemic, Harris Septic has had to take special measures to protect their customers and themselves. Like many companies, they have
portable toilet rental company
been working out many service
that has provided friendly and
contracts via phone and email,
professional service to their area
completing work or deliveries
since 1975. It is a family-owned
while remaining distant from
and operated company that
the customer. Fortunately for
earned a place of prominence
the company, and their local
as the go-to septic and portable
community, this hasn’t slowed
toilet rental service in their
them down one bit. The fact
community by providing prompt,
remains that you don’t need to
professional, and friendly service
be labeled by local authorities as
when no one else would. Owned
an “essential service” to be one.
and operated by just three
When the service you provide is
people, the owner, his wife, and daughter – Harris
truly essential, the people in your community will seek
Septic does a heck of a lot of work in a location with
you out. The people at Harris Septic have found this out
serious septic needs.
first hand. continued on page 28
2 6 A MERIC AN L IQUID WA S TE O C TO BER 2020
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continued on page 30
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INDEX
SPOTLIGHT
Harris Septic Pumping and Haulage does more than just septic pumping and hauling. They also offer bin rentals and hauling and portable toilet rentals.
professionalism that one would expect from a multinational corporation. This is something that Harris Septic With their main offices in Peterborough and Mamora,
has in common with many of the local-level organizations
Ontario, Canada, a location with an unusually high water
that we cover. They are a small and scrappy, family-owned
table, they have their work cut out for them. As any
company that’s willing to do the kind of work that no one
homeowner who lives near the coast, large estuaries, or
else will do. If you ask us, it’s downright heroic.
a massive lake system knows, a high water table brings
But, of course, Harris Septic Pumping and Haulage does
special problems for septic systems. In most areas,
more than just septic pumping and hauling. They also
regulations require at least three feet of sufficient filtering
offer bin rentals and hauling and portable toilet rentals.
soil between the seasonal high water table level and a
They work on a wide variety of project types including
septic system. This is called the purification layer, and
construction, special events, and private parties. If you
its purpose is to protect the groundwater from being
look at their website, you’ll see these project types listed,
contaminated by sewage. Hydraulic septic systems must
but they also offer a space to write in your project type
be designed to anticipate and respond to seasonal high
and the date by which you want it to be completed.
water table levels to accurately determine where the tank
This just goes to show how surprisingly flexible this
and absorption field should be placed. Most of the time,
company is.
this is done by analyzing soil samples and careful hydrogeologic study. As you can imagine, that’s a heck of a lot of work for
If you scroll down a bit from there on their contact page, you’ll find a complete list of services, which includes rentals for portable toilets, washroom trailers,
a three-person team. But Harris Septic has earned its
construction units with heating and running water,
position as the local leaders in the industry simply by
handwash stations, streetside garbage bins, and septic
being willing to do this kind of work with the kind of
service. continued on page 30
2 8 A MERIC AN L IQUID WA S TE O C TO BER 2020
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SPOTLIGHT
INDEX
Of course, their portable toilet rentals are second to none and certainly stand head and shoulders above any other such service in their region. Their portable toilets come with a host of options like wedding white for large weddings, wheelchair access ramps, flushable units, and more. They also offer ruggedized portable toilets for use on construction sites, portable wash stations, sanitation stands, and sink units. Their sanitation stands are another product that few similar companies offer. These units are something that no work site should be without. With today’s health concerns, it is a great way to enable everyone at an event to make sure their hands are clean and sanitary- which is especially important at events where food is served. But our treatment of Harris Septic Pumping and
One of the most
Haulage would not be complete without mentioning
outstanding services on
stall units. These trailer bathrooms offer a men’s and
their resume is their streetside garbage bin rentals and hauling for the simple fact that
the unusually high quality of their specialty wedding women’s stall side by side. They are complete with all the amenities of a home restroom with a sink, mirror, and washstand, and they have hardwood flooring and faux marble counter-tops. Finally, Harris Septic is one of just a handful of septic
next to zero other septic service
service companies that has a website that is mobile-
providers we’ve covered offer it.
that connects you directly to their home office phone
device-friendly with clickable buttons on each page line. On top of that, their Facebook page has more than 400 followers — which goes to show they must
One of the most outstanding services on their resume is their streetside garbage bin rentals and hauling for the simple fact that next to zero other septic service providers we’ve covered offer it. This could be the one
be doing something right! Sources http://www.harrisseptic.com/ https://www.facebook.com/harrissepticpumping/about
thing that most sets Harris Septic apart from other similar companies.
3 0 A MERIC AN L IQUID WA S TE O C TO BER 2020
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O C TO B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 31
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INDEX
Abbott Rubber CO. Inc...................................................2 800-852-1855 / pumperhose.com
General Pump................................................................ 23 generalpump.com
Peterson Products...........................................................6 800-669-1434 / pipeplug.com
American Jetter............................................................. 32 866-944-3569 / americanjetter.com
GSBB Services, LLC....................................................... 32 843-535-5712 / www.gsbb.biz
PolyJohn Enterprises................................................... 35 800-292-1305 / polyjohn.com
Aqua-Zyme Disposal Systems Inc............................ 2 979-245-5656 / aqua-zyme.com
Imperial Industries Inc................................................ 21 800-558-2945 / imperialind.com
Armal Inc......................................................................... 17 866-873-7796 / www.armal.biz
In The Round Dewatering......................................... 10 317-539-7511 / ITRDewatering.com
Best Enterprises Inc..................................................... 13 800-288-2378 / bestenterprises.net
J.C. Gury Company Inc...................................................6 800-903-3385 / jcgury.com
Bright Dyes..................................................................... 32 800-394-0678 / brightdyes.com
Key Commercial Corp................................................. 10 877-333-4539 / keycommercial.com
Cam Spray....................................................................... 19 800-648-5011 / camspray.com
Kuriyama of America, Inc........................................... 27 847-755-0360 / kuriyama.com
Com Vac..............................................................................5 800-243-7986 / comvacsystems.com
Mid-State Tank Co., Inc..................................................4 800-722-8384 /midstatetank.com
Comforts of Home....................................................... 34 877-382-2935 / cohsi.com
Navitas Credit Corp...................................................... 14 800-422-1844 /navitascredit.com
Coxreels............................................................................ 24 800-269-7335 / coxreels.com
Norweco Inc......................................................................7 800-667-9326 /norweco.com
F.M. Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . FC 877-889-2246 / fmmfg.com
NozzTeq........................................................................... 29 866-620-5915 / nozzteq.com
Vacuum Sales Inc.............................................................3 800-547-7790 / vacuumsalesinc.com
Fruitland Manufacturing .......................................... 11 800-663-9003 / fruitlandmanufacturing.com
Paul Swoyer Septics LLC.............................................BC 830-935-4936
Westmoor Ltd................................................................ 32 800-367-0972 / westmoorltd.com
3 4 A MERIC AN L IQUID WA S TE O C TO BER 2020
Power Line Industries / Hot Jet USA...................... 32 800-213-3272 / hotjetusa.com RCS II Inc......................................................................6, 19 518-812-0000 / septicdrainer.com Robuschi ......................................................................... 31 gardnerdenverproducts.com • Roth Global Plastics........................................................4 866-943-7256 / roth-america.com Stamp Works.................................................................. 32 800-758-2743 / sales@stampworks.net The Water Expo............................................................. 25 305-412-3976 / thewaterexpo.com Transway Systems Inc................................................. 33 800-263-4508 / transwaysystems.com
Vi si t Us
There’s Nothing Scary About Proper Sanitation…
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O C TO B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 35
3 6 A MERIC AN L IQUID WA S TE O C TO BER 2020
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