American Liquid Waste - March 2021

7

MARCH 2021

I N SI DE Which Accounting Package is Best for Your Business? Page 8 In The News Page 12

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MA R C H 2 0 2 1 A M E RI C A N LI QUI D WASTE 3

MARCH 2021 | VOLUME 17 | ISSUE 3

CONTENTS

F E AT U R E S 8 Which Accounting Package is Best for Your Business?

12 In The News 26 In the Money Business: Abe Breuer's Approach with John To Go 32 ALW Classifieds 34 Index of Advertisers

CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2020 by Phoenix Global Media Inc. All rights reserved.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

4 A ME RIC AN L IQUID WA S T E MA R C H 2021

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12/19/12 4:57 PM

BUSINESS CORNER

P R O D U C T W AT C H

IN THE NEWS

TECH NEWS

Which Accounting Package is Best for Your Business?

SPOTLIGHT

A S S O C I AT I O N N E W S

A S S O C I AT I O N I N S I D E R

INDEX

As a septic, sewer, or portable restroom contractor, choosing the perfect accounting software package can truly revolutionize the way you do business. In fact, with 82% of small businesses utilizing some form of accounting software, it's never been a better time to transition to adapted accounting software that boosts your business and helps you stay profitable.

R

epetitive tasks such as payroll, budgeting,

within the framework of your business’ accounting

monitoring project progress, tracking income,

needs. FreshBooks is a highly convenient tool when

expenses, and more can all be handled within an

it comes to invoicing, expense and time-tracking,

accounting software package. Take a look at the top

reporting, and payment management. FreshBooks’

5 accounting packages that are sure to help septic,

features can be utilized to streamline contractors’

sewer and portable restroom contractors like you

day-to-day operations, making for more reliable

grow their business and thrive in today’s market.

FreshBooks

accounting and accurate reports of contractors’ expenses, profits, and financial patterns. Overall,

Specifically designed for small businesses, FreshBooks

FreshBooks helps contractors maintain a professional

is a web-based accounting software that expertly

appearance while enjoying automated accounting

manages budgets, billing, expenses, and much more

services that save time and money.

8 A ME RIC AN L IQUID WA S T E MA R C H 2021

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QuickBooks Desktop Enterprise Small-to-midsize businesses will enjoy the intuitive design of QuickBooks Desktop Enterprise accounting software. With 200+ ready-made templates and 70 industry-specific reports at your disposal, contractors can easily tailor this program to their particular needs.

QB Desktop Enterprise gives contractors easy access to inventory tracking, reporting, and invoicing tools, alongside reliable support services. This software allows users to customize their finances and automate accounting tasks, from batch invoicing and cash flow

...contractors don’t need to have any previous bookkeeping or accounting experience to make the most of the software. Everything is laid out clearly so that contractors can manage accounts receivable and payable...

management to payment processing and fixed asset tracking. With an organized and easy-to-navigate interface, QB Desktop Enterprise is a valuable asset for contractors across numerous industries.

CMiC

software and its pricing is mid-range and affordable for established companies, with the option for a pricelock guarantee. Contractors can utilize RedTeam’s ROI calculator, preloaded contracts for customer

Yet another terrific option for septic, sewer, and

compliance, paperless invoice approvals, and a wide

portable restroom contractors is the CMiC accounting

range of daily reports and incident reporting. RedTeam

software package. CMiC was created in 1974 and

is a collaborative platform that allows contractors’

has become a frontrunner in contractors’ accounting

businesses to grow and thrive without skipping a beat.

software, particularly in the world of construction. One of the best parts about CMiC is that contractors don’t need to have any previous bookkeeping or accounting experience to make the most of the software.

Everything is laid out clearly so that contractors can manage accounts receivable and payable, cash flow, budgeting, automated financial controls, and the general budget in no time.

RedTeam

Jonas Premier

Last but not least, Jonas Premier is a comprehensive accounting and project management tool that quickly boosts contractors’ business operations. The software gives users access to real-time data and convenient reports that help save time and resources. Jonas Premier is best adapted to established businesses that can afford to invest in a robust offering of accounting and project management tools. Complete with a

With over 100,000 users, RedTeam is a suitable

customizable dashboard, Jonas Premier can be easily

accounting software choice for midsize contractors.

tailored to contractors’ individual needs, even if users

RedTeam allows for easy integration with other

have no previous accounting experience.

continued on page 10

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MA R C H 2 0 2 1 A M E RI C A N LI QUI D WASTE 9

BUSINESS CORNER

P R O D U C T W AT C H

Accounting software packages

have the power to significantly speed up your business’ operations... it’s important for contractors to

IN THE NEWS

know which services their business needs most and how much they can afford to spend on accounting software annually.

SPOTLIGHT

1 0 A MERIC AN L IQUID WA S T E MA R C H 2021

TECH NEWS

CHOOSING THE RIGHT ACCOUNTING PACKAGE ASS O C I AT I O N N E W S FOR YOUR BUSINESS

Accounting software packages have the power to significantly speed up your business’ operations and effectively streamline budgeting, expenses, payroll, and more. With fantastic choices like FreshBooks, QuickBooks Desktop Enterprise, CMiC, RedTeam, and

S S Oit’s C important I AT I O for N contractors INSIDE JonasA Premier, to R know which services their business needs most and how

much they can afford to spend on accounting software annually. Each of these terrific options permits septic, sewer, and portable restroom contractors to expand their businesses and enjoy automated accounting

I NforDyears E X to come. services

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MA R C H 2 0 2 1 A M E RI C A N LI Q UI D WASTE 11

IN THE NEWS

A S S O C I AT I O N I N S I D E R

DELIVERS THE SMILWAUKEE® POTLIGHT

INDEX

SIMPLEST WAY TO LOCATE WITH THE M12™ PIPELINE LOCATOR

MILWAUKEE, WI - Milwaukee Tool continues to

Designed to withstand the harshest conditions, the

deliver new, innovative sewer and drain diagnostics

M12™ Pipeline locator is equipped with an impact

solutions with the introduction of the M12™

rated screen, rubber overmold, and a sealed battery

Pipeline Locator, providing technicians with the

door for maximum protection. With over 9 hours of

simplest locating experience. Equipped with an

runtime and a recharge time under 30 minutes**,

on display directional arrow

technicians no longer need to

that immediately identifies

worry about constantly replacing

the point of interest and two

alkaline batteries.

omni-directional antennae, this

Additionally, the M12™ Pipeline

locator provides technicians

Locator is equipped with ONE-

with instant, accurate locating

KEY™* technology for wireless

guidance upon startup, while

tracking, inventory management,

eliminating false readings.

and security.

“Historically, locating drain

Milwaukee Tool is committed

lines with plumbing locators

to providing drain cleaning

has been a cumbersome

professionals with the most

process that forces technicians

portable and versatile sewer and

to take additional steps

drain maintenance solutions.

before pinpointing a sonde,”

The company is dedicated to

says Morgan Sokany, Senior Product Manager for

continuing investments in technology that provide

Milwaukee Tool. “For technicians looking to locate

drain cleaning professionals an easier way to get on

a camera sonde, the on-screen directional arrow on

and off the job with less hassle, so they can service

the M12™ Pipeline Locator immediately points to

more calls. Milwaukee offers the only complete lineup

the sonde upon start up and eliminates the need to

of cordless drain cleaning and inspection solutions for

guess and check for accuracy. Equipped with dual

fixtures to sewer lateral lines.

3D antennas, technicians can feel confident that this

*ONE-KEY™ is the first digital platform for tools and

locator provides accurate and precise results.”

equipment. By integrating industry-leading tool

For improved visibility, the M12™ Pipeline Locator

electronics with a custom-built cloud-based program,

features a 4.3” color LCD display to provide a crisp,

ONE-KEY™ provides a new level of control and access to

clear view of its readings even in direct sunlight.

information that revolutionizes the way work gets done.

continued on page 14

1 2 A MERIC AN L IQUID WA S T E MA R C H 2021

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

The ability to customize, track, and manage through ONEKEY™ fundamentally changes the way users interact with their tools.

SPOTLIGHT

** When I Nequipped D E X with a M12™ REDLITHIUTM™ 1.5 Battery Pack

SPECIFICATIONS M12™ PIPELINE LOCATOR (2580-21) 4 2 Omni-Directional Antennas 4 4.3” Color LCD Display 4 Sonde Frequency: 512 Hz, 640 Hz, 33 KHz 4 Line Trace Frequency: 33 KHz, 83 KHz 4 Power Frequency: 50 Hz, 60 Hz 4 One-Key™ Enabled 4 Length: 32.5 4 Weight w/ battery: 5.25 lbs 4 Tool Warranty: 5 year Kit Includes: M12™ Pipeline Locator, (1) M12™ REDLITHIUM™ 1.5Ah Battery, M12™ Charger, and Carrying Case.

About Milwaukee Tool Milwaukee Tool, founded in 1924, is a global leader in delivering innovative solutions to the professional construction trades that offer increased productivity and unmatched durability. Whether it is through their worldleading M12™, M18™, and MX FUEL™ cordless systems, the ground-breaking performance of their M12 and M18 FUEL™ products, jobsite lighting, time-saving accessories, or innovative hand tool and storage products, Milwaukee® is dedicated to delivering a steady stream of advanced, trade-specific solutions. Milwaukee Tool is a Brookfield, Wisconsin-based subsidiary of Techtronic Industries Co. Ltd. (TTI) (HKEx stock code: 669, ADR symbol: TTNDY). For more information on the full line of Milwaukee® products, please call 1-800-SAWDUST or visit www.milwaukeetool.com.

1 4 A MERIC AN L IQUID WA S T E MA R C H 2021

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You Spoke. We Listened!

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MA R C H 2 0 2 1 A M E RI C A N LI Q UI D WASTE 15

A S S O C I AT I O N I N S I D E R

IN THE NEWS

MILWAUKEE® SETS A NEW STANDARD I N D E X SPOTLIGHT IN SEWER INSPECTION WITH MODULAR PIPELINE INSPECTION SYSTEM MILWAUKEE, WI - Milwaukee Tool is proud to introduce

connectivity to the M18™ Wireless Monitor or a mobile

the industry’s clearest image and easiest inspections with

device, technicians have the freedom to take the results

the new Modular Pipeline Inspection System.

right to their customers and coworkers.

This pipeline inspection system features 1080p HD,

4 For improved sewer line and camera head locating,

self-leveling camera heads so service technicians can

the M18™ 500GB Control Hub is equipped with a built-in

zoom up to 4X and pan, making it possible to see more

transmitter that energizes the entire length of the push

in drain lines than ever before.

cable.

“At Milwaukee® we are dedicated to providing unique

4 Integrated ONE-KEY™ technology provides the ability to

solutions that eliminate the

track the tool’s location, manage

frustrations service plumbers

it in inventory, and lock out the

face every day. In 2016, we

tool if lost or stolen.

committed to investing the

120’ PIPELINE INSPECTION REEL

technology and resources

4 The 120’ Pipeline Inspection

necessary to create a line

Reel features a 25mm, 1080p HD

of cordless drain cleaning

self-leveling camera head and

solutions that eliminate

a 10mm push cable that is built

the mess and improve

to maximize maneuverability

transportation on and off the

in smaller lines and withstand

job. Today, we are excited

the harsh conditions when

to unveil a sewer inspection

navigating through cast iron, clay,

solution that sets a new

and PVC pipes. Technicians can

standard for image quality and

also digitally zoom and pan up to

simplifies the process of capturing, creating, and sharing

4X, making it easier to focus in on the point of interest. Its

findings,” said Morgan Sokany, Senior Product Manager for

compact design, removeable backpack straps, and monitor

Milwaukee Tool.

mount allow for hands-free carrying when accessing

The Modular Pipeline Inspection System is built around

roofs and climbing stairs. For better visibility, navigation,

the M18™ 500GB Control Hub, compatible with either the

and protection, the reel comes with small and medium-

120’ or 200’ Pipeline Inspection Reels:

sized skids and a camera sleeve.

M18™ 500GB CONTROL HUB

200’ PIPELINE INSPECTION REEL

4 Powered by an M18™ REDLITHIUM™ battery, the M18™

4 The 200’ Pipeline Inspection Reel features a 34mm,

500GB Control Hub powers the reels, stores recordings, and

1080p HD self-leveling camera head and a 12mm push

easily swaps between reel sizes. With up to 200’ of wireless

cable that is built to withstand the harsh conditions

1 6 A MERIC AN L IQUID WA S T E MA R C H 2021

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encountered when navigating through cast iron, clay, and

SPECIFICATIONS

PVC pipes. Technicians can also digitally zoom and pan up to

M18™ 120’ Pipeline Inspection System (2973-22) 4 Drain Line Capacity: 2-6” 4 Push Cable Diameter: 10mm 4 Camera Head Diameter: 25mm 4 Camera Resolution: 1080p 4 Camera Head Ingress Protection: IP67 4 Sonde Frequency: 512Hz, 640Hz, 33kHz 4 Line Trace Frequency: 33kHz, 83kHz 4 Internal Storage: 500GB SSD 4 File Transfer: USB or Mobile Device 4 Connection to Viewing device: Wireless up to 200', USB-C cable to M18™ Wireless Monitor 4 Length: 14.3” 4 Height: 22.7” 4 Weight w/ battery: 35.6 lbs 4 Tool Warranty: 5 year Includes Milwaukee® 120’ Pipeline Inspection Reel, M18™ 500GB Control Hub, Mobile Device Mount, (2) M18 REDLITHIUM™ 5.0 Batteries M18 & M12 Rapid Charger (1) Set of 25mm Camera Skids, Groudning stake and lead clamps, USB-C Cord

4X, making it easier to focus in on the point of interest. For better visibility, navigation, and protection, the reel comes with small and medium-sized skids and a camera sleeve.

VIEWING OPTIONS

For viewing, recording, editing, and sharing, technicians can choose between the M18™ Wireless Monitor for simplicity and maximum durability, or a mobile device with the Milwaukee® Pipeline Inspection app for clearer image and faster sharing. With a wireless range up to 200’, technicians can take the results where they need to.

Equipped with an 800 x 600 8” daylight readable screen, the M18™ Wireless Monitor provides a clear, sharp image whether on a roof or in a basement. For better focus on the point of interest, technicians can zoom and pan up to 4X. This monitor is also equipped with ONE-KEY™ Technology, providing the ability to track the tool’s location, manage it in inventory, and lock out the tool if lost or stolen.

Milwaukee Tool is committed to providing drain cleaning professionals with the most portable and versatile sewer and drain maintenance solutions. The company is dedicated to continuing investment in technology to build solutions from the ground-up that provide drain cleaning professionals an easier way to get on and off the job with less hassle, so they can service more calls. Milwaukee offers the only complete lineup of cordless drain cleaning and inspection solutions for fixtures to sewer lateral lines. *ONE-KEY™ is the first digital platform for tools and equipment. By integrating industry-leading tool electronics with a custom-built cloud-based program, ONE-KEY™ provides a new level of control and access to information that revolutionizes the way work gets done. The ability to customize, track, and manage through ONE-KEY™ fundamentally changes the way users interact with their tools.

M18™ 200’ Pipeline Inspection System (2974-22) 4 Drain Line Capacity: 3-10” 4 Push Cable Diameter: 12mm 4 Camera Head Diameter: 34mm 4 Camera Resolution: 1080p 4 Camera Head Ingress Protection: IP67 4 Sonde Frequency: 512Hz, 640Hz, 33kHz 4 Line Trace Frequency: 33kHz, 83kHz 4 Internal Storage: 500GB SSD 4 File Transfer: USB or Mobile Device 4 Connection to Viewing device: Wireless up to 200', USB-C cable to M18™ Wireless Monitor 4 Length: 19.6” 4 Height: 28.6” 4 Weight w/ battery: 57.6 lbs 4 Tool Warranty: 5-Year Includes Milwaukee® 200’ Pipeline Inspection Reel, M18™ 500GB Control Hub, Mobile Device Mount, (2) M18 REDLITHIUM™ 5.0 Batteries M18 & M12 Rapid Charger (1) Set of 34mm Camera Skids, Groudning stake and lead clamps, USB-C Cord continued on page 18

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MA R C H 2 0 2 1 A M E RI C A N LI Q UI D WASTE 17

)

A S S O C I AT I O N I N S I D E R

IN THE NEWS

Bio-Septic Boost

A Drainfeild SPOTLIG HT Soil Restorative Sodium is the REAL problem.

Septic Drainer drives sodium OUT of the soil.

Milwaukee® 120’ Pipeline Inspection Reel (2973-20) 4 Height: 22.7”

Removes Bio-Mat

4 Length: 14.3”

SeptiMarker

4 Camera Head Diameter: 25mm

4 Width: 17.8”

INDEX

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4 Push Cable Diameter: 10mm Milwaukee® 200’ Pipeline Inspection Reel (2974-20)

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4 Height: 28.5”

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4 Length: 19.6” 4 Width: 21.9”

Pressure Washers & Drain Jetting Equipment

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TT4025HZ-35 $ 52,995

4 Length: 6.1” 4 Width: 9.4”

4 Weight: 4.4 lbs

4 Connection type: Wireless up to 200',

Extensive inventory for quick delivery • Product

Wired USB-C connection 4 Screen Size: 8”

4 Screen Resolution: 800x600 M18™ 500GB Control Hub (2970-20) 4 Internal Storage: 500GB 4 File Transfer: USB or Mobile Device 4 Connection to Viewing device: Wireless up to 200’, USB-C cable to M18™ Wireless Monitor Milwaukee® Tablet Mount (48-53-2970) 4 Comes with mounting plate

PM80T Vacuum Pumps

4 Connects to Modular Pipeline Inspection Reels Free Air Capacity Rotation Speed 414 CFM 1,100 rpm

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• Longer pump life thanks to an innovative For more information on the full line of Milwaukee® products, design that minimizes component wear please call 1-800-SAWDUST or visit www.milwaukeetool.com.

• Reduced fuel consumption due to increased efficiencies from the lower truck rpm • Ready to mount packages available

• Produces 25 Gallons Per Minute at 4000 PSI • 74 HP EPA Tier 4 Final Compliant Hatz Turbo Intercooled Diesel Engine • Hydraulic Slide Out Swivel Reel with 500' x 5/8" Hose • Air Purge Valve and 18 Gallon Anti-Freeze Tank and Freeze Protection • Heavily Constructed Trailer with 2" x 4" Steel Tube Box Frame • 26 Gal Fuel Tank Gives Hours of Run Time on a Single Fill • Wireless Remote to Control Throttle Up and Down, Water Valve and More • 350 Gallon Tank with 2" Hydrant Fill • Features 150' Wash Down Hose and Front-mounted & Over-fender Tool Boxes

1 8 A MERIC AN L IQUID WA S T E MA R C H 2021

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Call Today! 866-383-630 Outside of the US call 636-584-8844 Visit us online at www.morousa.com Vi si t Us

COXREELS® EXTREME DUTY XTM SERIES Sometimes Heavy Duty or Industrial Duty is not enough.

temperature, steel core arbors transfer the extra powerful

Sometimes the job calls for the toughest of the tough.

heavy duty spring motor torque to the multiple supported axle

Sometimes, the application is just extreme.

ensuring reliable rewind in odd positions or

For years Coxreels has supplied heavy duty

dirty situations.

reels with triple axle supports and solid ¼”

Available in pressure ranges up to 5000

plate bases for demanding applications

PSI, and dedicated hose solutions such as

and environments. We engineered strength

Suction hose, DEF hose, Gasoline or Fuel

with features, balancing performance

hose, the XTM is the solution for your high

with cost, bringing suitable solutions for

demand applications where you simply

many market sectors. Some industries still

need the best of the best.

demanded more. Some industries, similar

As the industry leader in hose, cord

to mining, heavy equipment, lubrication,

and cable reels, Coxreels is making a

or other off-road industries work in such demanding remote

commitment to provide our customers with the ultimate and

environments, all of the best features are needed with the most

most complete, diverse line of reels and reeling accessories.

robust structure possible.

Coxreels is proud to introduce the Extreme Duty XTM Series spring rewind reel. Born from the coalescing fires of the highest strength springs, stainless steel rollers, dual sintered bronze bearings, multiple axle supports, and welded box frames, the XTM Extreme Duty Reel combines the ultimate features into the world’s most robust reel solution. As with all Coxreels spring rewind reels, the XTM Series will satisfy your application’s hose

For more information on Coxreels and our new Hi-Vis Hose Series, please visit www.coxreels.com.

TACKLE THE TOUGHEST JOBS WITH QUALITY YOU CAN TRUST!

management needs and is USA made with Coxreels Legendary Quality, just in a more impervious package than previously available.

Based on the TMP T-Series Medium Pressure product line, the XTM uses the pinnacle of all options available in the Coxreels lineup with some unique features for extra rugged environments. All sizes of the XTM Series feature stainless steel rollers directly integrated into the, built like a tank, all-welded steel box frame.

PRO GRADE

All sizes of the XTM Series utilize dual permanently lubricated

HOSE, CORD, & CABLE REELS

bearings, rigidly fixing the drum assembly to the solid 1” steel axle for consistent stability even in the most vibratory

Efficient Septic & Sewer Clean-Up Operations

and impacting environments, while still maintaining an

Enhance Worksite Safety

external fluid path for easy service. Special features such as

Corrosion Resistant, PowderCoat or Stainless Steel Finishes

swivel retainers which prevent unwanted vibratory loosening of threaded components and easily accessible ratcheting mechanisms set the XTM series on its own pedestal. High

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LEARN MORE:

PRESSURE WASH | FLUID TRANSFER | VACUUM | AND MORE

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www.coxreels.com MA R C H 2 0 2 1 A M E RI C A N LI Q UI D WASTE 19

IN THE NEWS

A S S O C I AT I O N I N S I D E R

RIDGID® PRODUCTS MAKE A DIFFERENCE DURING ELYRIA CITY SCHOOLS BUILDING PROJECT

INDEX SPOTLIGHT Local contractor relies on RIDGID, part of Emerson’s Professional Tool group, to help crews maximize their time on the new Elyria School construction sites ELYRIA, OHIO – February 8, 2021 – For decades the

dramatic for many years to come,” said Jim Backs, Elyria

Elyria City School District (ECSD) and Emerson’s RIDGID®

City School District Board Member and former RIDGID

Headquarters have called a small corner of Northeast Ohio

employee. “To be able to share the benefits of this project

home. Now, RIDGID employees are excitedly watching as

with a major, local manufacturer and employer that has

the school district constructs five new schools for their

supported the ECSD and its students for years is truly

more than 4,000 Pre-K to 8th grade students – and, several

gratifying.”

of the tradespeople working on the project are using

The five new schools, on target to be completed by the

RIDGID tools to get the job done. In fact, RIDGID tools

end of 2021, is just one more way RIDGID and the ECSD

have been used extensively to help keep construction of

have collaborated to benefit students and the community.

Over the years, RIDGID has sponsored many key projects within the district, including a technology lab, new computer equipment for students, and the district’s Maker Space – a learning area dedicated to fostering science, technology, engineering and math (STEM) education. These initiatives, as well as many others, are an extension of RIDGID’s ongoing commitment to education and fostering the skills of the next generation.

THE ROLE OF PRESS TECHNOLOGY

Wilkes Plumbing & Heating from Huron, Ohio has been installing pipe in the new schools solely using RIDGID press technology.

Pressing has helped their teams work the $120 million project on schedule and help contractors

efficiently without the need for fire watch. Less equipment

maximize their productivity on the job site.

on the job site also helps reduce their overall labor costs.

“It’s always a thrill to hear how RIDGID tools are being

“RIDGID press tools are user-friendly for our crew, and

used to build and maintain infrastructure across the

have saved us a tremendous amount of time on the

country, but it’s even more exciting when the project is in

school projects,” said Nick Diederich, vice president,

our hometown and so positively benefits Elyria students,”

Wilkes Plumbing & Heating. “They’ve allowed us to be

said John Ruese, vice president and general manager,

efficient – particularly in times like these when timelines

press connection, RIDGID for Emerson.

get condensed.” Wilkes is a big proponent of using

“The impact on the community will be very positive and

pressing primarily for their jobs, citing the technology’s continued on page 22

2 0 A MERIC AN L IQUID WA S T E MA R C H 2021

Vi si t Us

total waste handling solutions

SEVERE-DUTY OPEN TOP CONTAINER

Single and Two Container Roll-off Trailers

Liquid Tight Containers

Roll-off Hoists

Trash/Solid Waste Containers

Vacuum Trailers

Vacuum Boxes

VACUUM TRAILER

continued on page 18

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MA R C H 2 0 2 1 A M E RI C A N LI Q UI D WASTE 21

IN THE NEWS

SPOTLIGHT

The company has staunchly supported Elyria Schools

for decades, not only in bettering the learning environments for its students but in equipping students with tools they need to be successful in school, and in careers...

A S S O C I AT I O N I N S I D E R

business community and in the learning facilities we

INDEX

offer our students,” said Backs.

“RIDGID invests in its hometown of Elyria and in the children who grow up here. The company has staunchly supported Elyria Schools for decades, not only in bettering the learning environments for its students but in equipping students with tools they need to be successful in school, and in careers,” said Amy Higgins, communications director, Elyria Schools. “It’s exciting for us to walk the job sites of our new schools and see the RIDGID brand on the tools in use to build these modern, beautiful facilities. We’re proud of our partnership with RIDGID and of the new structures their products have helped build.”

ability to create watertight seals while reducing labor costs, equipment load and time on the job. Wilkes has

To learn more about the project or RIDGID Press tools,

also relied on other RIDGID products for this project,

visit Elyria’s school YouTube channel or RIDGID.com

including pipe stands, tubing cutters and iconic RIDGID pipe wrenches.

Construction timelines for each school have been tight.

Emerson’s professional tools business, which includes RIDGID as well as the Greenlee and Klauke brands, provides the industry’s broadest portfolio of advanced, reliable

Having contractors do quality work the fastest way

tools and technologies for the mechanical, electrical

possible has been vital in keeping the buildings on track.

and plumbing trades globally. Visit emerson.com/

“I believe the single largest benefit RIDGID press

professionaltools for more information.

technology has brought to the district’s major

About Emerson

construction project is speed,” said Backs. “Joining of

Emerson (NYSE: EMR), headquartered in St. Louis, Missouri

copper tubing is accomplished in a few seconds, a small

(USA), is a global technology and engineering company

fraction of the time required for conventional soldering.”

providing innovative solutions for customers in industrial,

The district has also leveraged RIDGID products before

commercial, and residential markets. Our Emerson

for previous construction purposes. Recently, contractors

Automation Solutions business helps process, hybrid, and

used RIDGIDConnect™ and camera systems to diagnose

discrete manufacturers maximize production, protect

a significant drainage issue throughout the school’s

personnel and the environment while optimizing their

parking lots.

energy and operating costs. Our Emerson Commercial and

“It makes me proud to see these local products used on a project that will have an impact on our students for years to come. RIDGID tools are designed and manufactured around the corner from ECSD, and that

Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency, and create sustainable infrastructure. For more information visit Emerson.com.

means something to our community. Elyria is our home and we are doing world-class things – in both our

2 2 A MERIC AN L IQUID WA S T E MA R C H 2021

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your premier

tank manufacturer WE ARE IMPERIAL. At IMPERIAL INDUSTRIES, we have been going the extra mile designing and manufacturing specialized commercial sanitation tanks for more than 39 years - constantly evolving to meet the changing needs of your industry. It is our mission to provide you, our valued customers, with dependability for the road ahead.

• Quality • Durability • Customer Support • Truck Dealer Partners Better efficiency means bigger profits...let us help you get the results you want!

OFFERING A WIDE RANGE OF SEPTIC & PORTABLE PUMPING EQUIPMENT: • Septic Trucks • Portable Restroom Service Units • Grease Units • Vacuum Trailers • Hydraulic Hoist Tanks • 407/412 DOT Tanks • Parts Tanks available in your choice of metal - steel, aluminum or stainless steel.

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Subscribe to our YouTube channel Imperial Industries, proudly family-owned and operated in central Wisconsin for more than 39 years, is the trusted choice for specialized septic solutions and expert service.

Imperial Industries Inc.

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MA R C H 2 0 2 1 A M E RI C A N LI Q UI D WASTE 23

IN THE NEWS

A S S O C I AT I O N I N S I D E R

GENERAL’S JM-1000 MINI-JET™ STAINLESS STEEL BRAID HOSES BOOST PERFORMANCE & CLEANING POWER SPOTLIGHT

I NPipe D ECleaners X General has enhanced the performance and cleaning power of its popular JM-1000 Mini-Jet™ with stainless steel braid hoses – a new supply hose and optional jetter hoses.

The upgraded supply hose now sports a durable, 10’ x 3/8” stainless steel braid design with a compression fitting for attachment directly to angle stops beneath sinks.

The optional abrasion-resistant, stainless steel braid jetter hoses smoothly traverse 1-1/2” to 3” drain lines – and easily navigate tight bends. Available in 30’ and 50’ lengths, the 3/16”

Teflon® core also reduces water flow resistance, improving smallline cleaning power.

The lightweight JM-1000 Mini-Jet clears grease, sand, and ice from small lines, sinks, and laundry drains with high-pressure, wall-to-wall water spray. The compact, powerful unit clears clogs with 1500 psi of cleaning power, yet weighs just 23 lbs.

The pump and motor assembly are safely contained in a rugged diamond plate metal case.

See the Mini-Jet in action at www.drainbrain.com/jm1000, or contact the Drain Brains® at General at 800-245-6200 for more information.

About General Pipe Cleaners General Pipe Cleaners, a division of General Wire Spring Co., is a leading manufacturer of high quality American-made drain cleaning equipment. In business since 1930, the third generation family-owned company is celebrating 90 years of service to drain cleaning professionals and plumbing contractors, as well as facilities managers, the rental industry and the hardware/DIY market. The Toughest Tools Down The Line.

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MA R C H 2 0 2 1 A M E RI C A N LI Q UI D WASTE 25

SPOTLIGHT

INDEX

IN THE MONEY BUSINESS:

ABE BREUER'S APPROACH WITH JOHN TO GO How does a teenager with ADHD who had problems in school rise to become the CEO, owner, and operator of one of the best portable toilet companies in New York City's Tri-State area? Through persistence, dedication to exceptional customer service, hard work, and attention to detail. Abe Breuer is the owner and operator of John To Go and VIP To Go, a pair of portable toilet companies that approach the business from a different — and very successful — perspective.

I

f you take a drive through the Tri-State area around New

options available to them, the brothers looked into portable

York City, there's a good chance you'll see distinctive

toilets. But why portable toilets? Investing in a business

purple portable toilets and the trucks used to service them.

takes money, and many people prefer to focus on more

Founded by Abe Breuer and his brother Victor, John To Go

glamorous industries. However, everyone needs toilets,

takes a unique approach to the liquid waste industry by

making it a solid market to invest in.

creating a strong focus on the business side rather than the

At the intersection of the money in construction in the

portable toilet side. This has allowed the company to reach

region, demand for services and the money going into liquid

unexpected new growth through customer retention and

waste companies in the region was the beginning of a solid

strong referrals.

business plan. In 2004, John To Go was founded, followed

THE HISTORY OF JOHN TO GO AND VIP TO GO

shortly after by VIP To Go, which provides luxury restroom

When construction was hot in the U.S. and New York City

and shower trailers for long and short-term jobs nationwide.

area in the early 2000s, Abe and his brother knew that they

This allowed the brothers to spread their business across the

wanted to get involved in the market, but they didn't want

area, bringing in a little income from each project.

to build homes or skyscrapers. Instead, they wanted to get

WHAT MAKES JOHN TO GO STAND OUT FROM

involved with the industry by providing a service that would

THE CROWD

make it easier for the contractors to be successful without

The company was started on the concept that the business

competing with them. After careful consideration of the

was focused on making money by renting toilets. "We're

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not in the toilet business," Abe declared during our interview. "We are basically in the money business, and the way we make money is by actually renting toilets." Because it's often not considered a very prestigious business, many people in the business dress the part. "They always dress the part. They dress dirty and they don't take care of themselves and the same thing with the image of their company because they think they are in the toilet business.

We're in the money business. Some people make money

CFO Victor Breuer

through real estate, some people make money from Wall

Abe's brother Victor has a bachelor's degree in Business

Street and we make money from toilets."

Administration and Management from American

The company invested in new equipment, deciding to

InterContinental Industry and has extensive experience in sales and marketing.

choose purple for their marketing so that they'd stand out from the crowd with a happier color. Standing out is

Abe Breuer is a

just part of the business here, with a

entrepreneur who sees

strong focus on the business side of

possibilities everywhere.

the company. "If you come into our office, it's state of the art, beautiful,

"Every single day, every

you'd think we run a hedge fund all

person every coincidence

year. That's basically what makes our business different than anybody else."

Another difference is the yes attitude you'll see throughout the

every challenge is simply an opportunity."

Accounting Manager Cindy Hall With extensive bookkeeping and accounting experience stretching back nearly two decades, Cindy puts her experience to use every day keeping John To Go operating efficiently and effectively.

Customer Service/Inbound Sales Manager Breindy I. Though it's somewhat unusual for companies to combine their customer service and sales

company. If it's at all possible to meet a client's request, whether it's for a last-minute movie

departments, John To Go's family-like relationship with their

shoot, an extra service visit, or a late-evening dropoff time,

customers makes it work well under Breindy's thoughtful

it gets done. "I wouldn't say yes if you want me to remove

management.

your tonsils, but if it's in the realm of things that we can do,

Dispatch/Operations Manager Yakov Soifer

that's a yes. That's the attitude and the image that we've

With a larger-than-usual dispatch center to manage the

given to our clients, our employees, and ourselves, it's

company's digital assets as well as physical ones, Yakov

basically what has gotten us to today," Abe mentions. Is it

does a wonderful job of keeping everything moving

any surprise the level of success the business is seeing?

smoothly around the city and the business.

A REVIEW OF JOHN TO GO'S

A REVIEW OF JOHN TO GO'S EQUIPMENT INVENTORY

LEADERSHIP TEAM

But what kind of equipment does such a successful

CEO Abe Breuer

company use to keep their business running effectively? To

Starting his first business at age 16, Abe Breuer is a down-

start, new equipment. “We roll over our equipment every

to-earth entrepreneur who sees possibilities everywhere.

two or three years, so our equipment is always new." But

"Every single day, every person every coincidence every

why make such a big investment rather than purchasing

challenge is simply an opportunity."

used equipment? "We want one thing, that a phone call continued on page 28

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MA R C H 2 0 2 1 A M E RI C A N LI Q UI D WASTE 27

INDEX

SPOTLIGHT

should never come into us saying, 'Your equipment was faulty,' or, 'Your picture said A and this arrived B." This should never happen." New equipment is the best way to avoid these issues, especially on busy Tri-State streets.

The company sticks to small and medium trucks that they can maintain in-house, allowing them to always be able to take care of any issues that may arise. A fleet of Ford F-350 pickups, as well as F-550 and Hino 195 medium-size trucks, handle a lot of the daily load, along with Satellite and FlowMark pump trucks. They also invest in portable toilets from PolyJohn and purchase restroom trailers from Black Tie, Rich Restrooms, and Satellite. This equipment is also replaced

and operations leave the day before, they'll have all the

every 18-24 months to ensure it's reliable and doesn't cause

paperwork and everything prepped for the trucks. We have

problems for the customer.

an overnight guy that will clean, stock, and take care of the

JOHN TO GO'S CHANGES TO IMPROVE BUSINESS

trucks so the drivers can come in and simply do a check

GROWTH

on their trucks to make sure everything works before they

Among the changes that John To Go has seen over the years is how digital transformation is sweeping across the industry. Rather than sticking with older methods of doing business, Abe has made certain that the company keeps up with the latest state-of-theart technology. This starts with their

leave."

Rather than sticking with older methods of doing business, Abe has made certain that

website, which includes automatic

the company keeps up

quote generation and booking. A

with the latest state-of-

company employee is available 24-7 to ensure that someone can answer

the-art technology.

the live chat with actual help for the interested party.

But the investments in tech don't stop there. Every truck has

Once the drivers arrive at midnight, the first thing they do is a multipoint inspection of the truck they're taking out. They'll check the tires, lights, pump, PTO, and vacuum system to ensure they're all operating effectively. "The last thing you want (is when) you drive out 45 minutes to your first stop and you get there and your pump isn't working."

Between midnight and 6 AM, the trucks are rolling out to get around

the traffic issues that commonly arise in the area. The dispatch team comes in a 7 AM, customer service/sales at 8

cameras and trackers on board that record the location and

AM, and then there are people in the office until about 7 PM.

video of every service stop. These assets are automatically

This creates a solid 12 hours of phone-answering capabilities

tied into the dispatch department so that the customer can

and coverage to deliver strong customer service.

receive proof that a location was serviced or otherwise have proof of exactly what happened at a specific time. A few

HANDLING SALES AND MARKETING IN THE TRI-STATE AREA

moments of time in the dispatch department provides the

But how does a company this successful manage sales and

client with emails containing video links for their verification.

marketing? Social media, PPC, SEO, and great marketing

A LOOK AT JOHN TO GO'S DAILY OPERATIONS

staff are at the heart of this business. At the same time,

The day starts the evening before. "By the time dispatch

management encourages employees to bring in pictures of continued on page 30

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MA R C H 2 0 2 1 A M E RI C A N LI Q UI D WASTE 29

SPOTLIGHT

INDEX

HOW ABE APPROACHES A BUSINESS GROWTH STRATEGY Rather than focusing on what other businesses are doing in the area, Abe has a different approach. "We try to focus on ourselves and our customers. Our customers are considered family. We have a benchmark of trying to retain 98% of our customers. If we do retain 98% of our customers through good service, then we could continue to grow the way we have."

In addition, the management team focuses on what the jobs they do, with 20 pictures earning them a $10

they can do better and how the customer's needs

bonus, cap, shirt, or another reward.

are changing. They explore new avenues of growth,

Every question that comes in is answered, whether it's

underserved locations in the region, and potential

via phone, email, social media, or the website contact

acquisitions of other businesses that allow them to

forms, even if it's to tell the person that it can't be done.

expand into existing markets.

"It turns into appreciation by the actual customer,

ABE'S ADVICE FOR NEWCOMERS IN THE INDUSTRY

regardless of whether they become a customer or not."

"If you're getting yourself into this or any other market,

Even more impressive is that every contact has a 3-hour

the one thing that you need to understand is that if

maximum turnaround for a phone call or return contact,

you're not a person that's willing to live from one day

ensuring that the customers are getting answers quickly.

$150,000 a year and the next day at maybe $10 a year,

Because of the strong focus on customer service, the

meaning maybe you don't have the stomach to stomach

company grew faster year after year than was expected.

that, you're just not meant for it," Abe mentions in our

This is probably the largest challenge Abe has faced with

interview.

the company, the typical growing pains of a highly-

"But whatever you do, work very, very hard. A little sleep,

successful business.

work very hard, use your head overusing your hands

JOHN TO GO'S APPROACH TO SUSTAINABILITY AND GREEN BUSINESS PRACTICES

and you'll succeed. Be very committed, including the

When two contracts in 2015-2016 were looking for a

even years where you're working for your employees and

green company to do business with, Abe switched the

you're the last one to get paid because that's just a fact. If

business' supplies to using recycled paper products

you know what you're doing and you've got the prize in

and safer chemicals, keeping the entire business using

front of you, you work very hard to get to that prize and

these products since that point so that it doesn't become

you will succeed."

an issue again.

At the same time, using new trucks and equipment

fact that you may live for weeks and months and maybe

By prioritizing quality customer service, marketing, and standing out from the crowd, Abe Breuer has built a solid

means the vehicles have lower emissions, don't leak,

company that will see continued growth for many years

or otherwise cause pollution issues while in operation.

to come. Explore John To Go's and VIP To Go's websites for

That's just another part of the process of being a top-

more details.

notch, state-of-the-art company.

www.johntogo.com | www.viptogo.com

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INDEX

Abbott Rubber CO. Inc..................................................2 800-852-1855 / pumperhose.com

GSBB Services, LLC...................................................... 32 843-535-5712 / www.gsbb.biz

PolyJohn Enterprises.................................................. 35 800-292-1305 / polyjohn.com

American Jetter............................................................ 32 866-944-3569 / americanjetter.com

Imperial Industries Inc............................................... 23 800-558-2945 / imperialind.com

Power Line Industries / Hot Jet USA..................... 32 800-213-3272 / hotjetusa.com

Aqua-Zyme Disposal Systems Inc........................... 2 979-245-5656 / aqua-zyme.com

In The Round Dewatering........................................ 10 317-539-7511 / ITRDewatering.com

Armal Inc........................................................................ 15 866-873-7796 / www.armal.biz

J.C. Gury Company Inc..................................................6 800-903-3385 / jcgury.com

Bright Dyes.................................................................... 32 800-394-0678 / brightdyes.com

Key Commercial Corp................................................ 10 877-333-4539 / keycommercial.com

Cam Spray...................................................................... 18 800-648-5011 / camspray.com

Masport Vacuum Pump Systems........................... 24 800-228-4510 / mastportpump.com

Com Vac.............................................................................5 800-243-7986 / comvacsystems.com

Mid-State Tank Co., Inc.................................................4 800-722-8384 /midstatetank.com

Comforts of Home...................................................... 34 877-382-2935 / cohsi.com

Navitas Credit Corp..................................................... 14 800-422-1844 /navitascredit.com

Coxreels........................................................................... 19 800-269-7335 / coxreels.com

Norweco Inc.....................................................................7 800-667-9326 /norweco.com

Dragon Products.......................................................... 21 877-783-5538 / dragonproductsltd.com

NozzTeq.......................................................................... 31 866-620-5915 / nozzteq.com

F.M. Manufacturing..................................................... 13 877-889-2246 / fmmfg.com

Paul Swoyer Septics LLC............................................BC 830-935-4936

Fruitland Manufacturing ......................................... 11 800-663-9003 / fruitlandmanufacturing.com

Peterson Products..........................................................6 800-669-1434 / pipeplug.com

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RCS II Inc.....................................................................6, 18 518-812-0000 / septicdrainer.com Robuschi ........................................................................ 25 gardnerdenverproducts.com • Roth Global Plastics.......................................................4 866-943-7256 / roth-america.com Stamp Works................................................................. 32 800-758-2743 / sales@stampworks.net Transway Systems Inc................................................ 33 800-263-4508 / transwaysystems.com VacCon............................................................................ 29 904-493-4969 / vac- con.com Vacuum Sales Inc............................................................3 800-547-7790 / vacuumsalesinc.com Westmoor Ltd............................................................... 32 800-367-0972 / westmoorltd.com

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MAKE EVERY DAY A LUCKY DAY

PROs that own portable toilets, sinks and hand sanitizer stands from PolyJohn should consider themselves lucky. That’s because our products are time-tested and approved by operators and end-users alike. We’ve got an extensive line of products designed to meet every need. For long-lasting performance and support from a reliable family-owned business, choose PolyJohn.

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