BUSINESS CORNER
TECH NEWS
P R O D U C T W AT C H
A S S O C I AT I O N N E W S
THREE TIPS
IN THE NEWS
TO EXPAND YOUR SEPTIC, ASSOC I AT PORTABLE ION INSIDER SEWER, OR RESTROOM BUSINESS'S ONLINE PRESENCE
SPOTLIGHT
INDEX
The internet is today’s fast track to growth.
popular platforms today, and they each have their unique
Any business can harness the web’s power
way in how they allow users to interact with the web.
to reach new customers and strengthen relationships with current clients. However, when you think of a company excelling on social media or achieving success with online advertising, a septic, sewer, or portable restroom business seldom comes to mind. However, that doesn't mean that it can't — the internet is vast enough for any
Social media is currently such a central element to the internet that it often essentially replaces a business’s website. That is, a business will probably still have a website, but customers are more likely to go to and interact with the business via their social media channels. At first, embracing social media may seem daunting; however, there’s no need for you to be on every single platform. Take a moment to look into some of them, and give perhaps three or four a try. Create a Facebook page and publish
enterprise to make a splash and grow.
some posts about your company. Try filming a short video
Here are three tips to expand your septic,
on TikTok. Take a photo and share it to Instagram with a
sewer, or portable restroom business’s online
caption about your business. Tweet a few thoughts about
presence.
your field. Then, after you test-drive the various social media tracks,
1. Embrace Social Media Platforms Social media is a bigger catch-all term than it’s ever been.
pick two to focus on. Channel your allotted time and energy into these, creating unique and high-quality content, post-
Social media comprises a large number of websites and
ing consistently, and engaging with your audience. As you
applications through which users share their activity and
better understand the platforms and consistently share and
engage with each other and their audience. Facebook, Twit-
engage, your following will grow, which leads to more peo-
ter, Instagram, YouTube, and TikTok are some of the most
ple knowing about your business and seeking your services.
1 2 A MERIC AN L IQUID WA S T E O C TO BER 2021
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