American Liquid Waste April 2020

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IN

T E AC SID S N IN RE ATIO CAFORM

APRIL 2020

INS I D E

p 8 How to Build Your Referral Base Fast!

p 34 Jim’s Liquid Waste Hauling LLC: Septic Service With a Personal Twist


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INC. . . . . . . . . . . . . . . . . . . . . . .4, 56 847-856-8002 • comfortsofhome.biz Liberty Financial Group Inc . . . . . . . . . . . .28, 54 800-666-0766 • uemsi.com ComVac Systems . . . . . . . . . . . . . . . . . . . . . . . .33 800-422-1844 • libertyfg.com VAC-CON . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58 800-243-7986 • comvacsystems.com Lock America . . . . . . . . . . . . . . . . . . . . . . . . . .28 904-284-4200 • vac-con.com Cox Reels . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 800-422-2866 • laigroup.com Vacuum Sales Inc . . . . . . . . . . . . . . . . . . . . . . .24 LWI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47, 62 800-COX-REEL • coxreels.com 856-627-7790 • vacuumsalesinc.com 877-445-5511 Dragon Products Ltd . . . . . . . . . . . . . . .2 & 3, 73 VAR Co . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 MESA Waste Services . . . . . . . . . . . . . . . . . . . .20 800-231-8198 • modernusa.com 866-872-1224 mesawasteservices.com Dresser Roots . . . . . . . . . . . . . . . . . . . . . . . . . .BC V.E. Enterprises . . . . . . . . . . . . . . . . . . . . . . . . .82 Mid-State Tank . . . . . . . . . . . . . . . . . . . . . . . . .18 832-590-2305 • dresser.com 800-234-2329 • veenterprises.com 800-722-8384 • midstatetank.com DropBox Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .38 VM Soft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53 National Truck Center . . . . . . . . . . . . . . . . . . . .24 888-388-7768 • dropboxinc.com 940-367-2246 • thesafeprogram.com 305-691-8407 • nationaltruckcenter.com Financial Federal Credit . . . . .NICHOLAS . . . . . . . . . . . . .39 BLVD. Wastequip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 1700 • ELK • 800.852.1855 National Vacuum GROVE Equipment .VILLAGE, . . . . . . . . . .11, 65IL 60007 888-969-2783 • financialfederal.com 877-468-9278 • wastequip.com 800-253-5500 • natvac.com sales@abbottrubber.com Flo Trend Systems, Inc. . . . . . . . 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A PR I L 2 0 2 0 A M E RI C A N LI QUI D WASTE 3


April 2020 | VOLUME 16 | ISSUE 4

CONTENTS

F E AT U R E S 8 How to Build Your Referral Base Fast! 14 In the News 26 Corona Virus – How to Protect Your Employees 32 CARES Act 34 Jim’s Liquid Waste Hauling LLC 40 ALW Classifieds 42 Index of Advertisers CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2020 by Phoenix Global Media Inc. All rights reserved.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

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Vi si t Us 12/19/12 4:57 PM



BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

IN THE NEWS

SPOTLIGHT

HOW TO

BUILD

A S S O C I AT I O N I N S I D E R

Your Referral Base FAST

Small to medium-sized businesses can multiply referral business quickly by using this simple, but out-of-the-box online promotional event. The referral base building event is for current and former customers, and current and former prospects. The promo enables your target audience to receive an exciting benefit in exchange for providing sales referrals to your business. By following a simple process of working your resources of 1) archived leads, 2) current leads, 3) inactive and 4) active customer files, you can generate a referral base that will deliver a lot of dynamic new leads to your luxury restroom rental business. A free trial generates demand for your product and creates a base of leads for future contacts. It populates an emailing list for the promotion of special offers, announcing service and product additions, and customized email marketing campaigns.

Special Event To Accelerate Growth of Your Referral Base This method of developing a referral base is time-tested and pretty straightforward, nothing too complicated. But it requires a routine output of effort. With a little consistency and a compelling promotional email and

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phone script, your team can work some referral-building magic to exceed your seasonal revenue goals. Here’s how this kind of referral lead-generating campaign works: The plan is for an online promotional day of drawings for great prizes for drawing entrants, with a Grand Prize drawing at the end of the big day. Drawing entrants are people who visit your site and fill in your referral form to refer a friend, relative, or acquaintance to visit your luxury restroom rental business website. The people your invited participants refer are also eligible to visit your website and enter the drawings. Prizes are provided by local merchants whom you will approach to collaborate in a mutually rewarding promotional brand-building project.

Start by capturing contact information from all your: 4 Existing active customer files 4 Inactive customer files 4 Current lead files for prospects who have already entered your sales pipeline 4 Archived files of former prospects who provided contact information, but who have never actually done business with your company.

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Spreadsheets are convenient for documenting results of phone calls, sorting and otherwise manipulating cells of information as needed, and they can be fed directly into your auto emailing system. Commit all those internal and external sales leads to a work file. Excel or other spreadsheets are ideal for this purpose, especially for smaller businesses. That’s because it’s a tool you probably already have in your business administrative office software package, so you won’t need to invest in anything more powerful for your promotion.

Spreadsheets are convenient for documenting results of phone calls, sorting and otherwise manipulating cells of information as needed, and they can be fed directly into your auto emailing system. (As a small growing business, your volume of calls to be made for your promo is not likely to require an autodialer and an external call center team to handle your campaign.)

Phone Promotional Marketing Create four separate calling lists, one worksheet in your Excel workbook for each of the above categories of people you will invite to participate in your promo day drawings. Create plenty of space on the worksheet column dedicated to documenting phone calling information for each call entry during your campaign. For each promo prospect, record dates and times called each time you dial, record whether or not the prospect answered the phone, and the outcome of the conversation.

Your Promo Day Invite Phone Script Create a brief, warm, welcoming phone script to invite your customers and prospects to visit your website for a virtual tour of your latest luxury restroom rental models and to enter your exclusive drawing online, by filling out your referral form for the continued on page 10

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BUSINESS CORNER

exciting prize drawing promotion you’ll be hosting. List the great prizes they can win in the drawing(s) that will be held on RO Dyour U Cpromo T W AT C exciting H the bigP day. Give day an name, maybe “Welcome to the World of Luxury Restrooms Day!”

Your phone promo script should do four quick, simple things: 4 Briefly explain which merchants have provided what prizes for the drawings on your referral promo day. 4 Mention some of the countless great outdoor events at IN THE NEWS which luxury restroom facilities would offer guests an exceptional unexpected luxury. 4 Offer a special discount for all new or existing customers who schedule within the designated promo week (i.e., during the week leading up to the promo drawing(s) day) to reserve a rental unit anytime within the following year (or six months, or three months, if you prefer). SPOTLIGHT 4 Ask the call recipient to go to your website to participate, and promise a follow-up email with a promotional code they should enter when they fill in the drawing entry form for themselves and that their guests for the promo should fill in their drawing entry form too. 4 Explain that their name and their referred friend’s name will both be entered in your drawing to be held on the day of your online promotion!

Email Promotional Marketing Prepare your emailing list, to start working that resource too. First, clear textual debris from cells, such as unnecessary commas, blanks spaces, prefixes, and suffixes for names, notations, etc. Write an email with an attachment of your new colorful, professional-quality digital brochure or photos of your latest luxury rental restroom models. Explain that you’re hosting an exciting online promotional event with exciting free prizes and gorgeous luxury restroom models to introduce for their next outdoor event. In your email content, paint a picture of the ideal warmweather outdoor event — a family reunion, a company picnic, a community sports league tournament, a town fair, an arts festival, a wedding, an anniversary, a birthday party, or anyone of the countless other fun open-air events that are popular in your area during the outdoor recreation season. Help your reader imagine how much more warm and wonderful the

TECH NEWS

A S S OIt’s C Irecommended AT I O N N E W to S wait

to begin calling and emailing for your promo until about three weeks before the day of your promotion. Calling too far in advance is likely

A S S O C I AT I O N I N S I D E R

to cause a drop in enthusiasm before the event begins. event can be with the great security and comfort of first-class NDEX luxuryI outdoor restroom accommodations.

Creating Your Prize Drawing Form Create a fillable form on your website. Keep it very short and simple. Your drawing entry form should include just the customer or prospect’s name and the name and phone number and email address of the friend, family member, coworker, or acquaintance they want to refer to. But, make the form as attractive as possible. Add color! Add .gif files to the periphery. Add an explainer video to the page, to talk about the great prizes, to talk about your luxury rental restrooms, maybe announce that your business will donate an amount to a popular charity for each drawing entry by invited participants, etc.

The Lead-Up to Your Online Referral Promotion Day! It’s recommended to wait to begin calling and emailing for your promo until about three weeks before the day of your promotion. Calling too far in advance is likely to cause a drop in enthusiasm before the event begins. During the three weeks leading up to the big day, your team should allocate as much time for phone calling as possible to invite people to participate. All call recipients should receive your follow-up email, to provide the visual images of the phone call content, including lists of the prizes and participating merchants, and, ideally, photos of the prizes. During the weeks before your promotion, create urgency for staff and invitees by emphasizing that this is a once-peryear opportunity! On the big day, as promised, draw winners

continued on page 12

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BUSINESS CORNER

of prizes and post their names on your site. Contact prize winners with personal phone calls to congratulate them, R Othem D U to C come T WinAT H up their prizes and see andPinvite andCpick some of your luxury restrooms. Ideally, you can arrange to have one of your premium units on display that day. Call your fellow merchants and thank them for working with you, and/or send a nice Thank You card, to express your appreciation. Tell them that you hope they will call on you to reciprocate in one of their future events. This is a I N Tcall Hthat E NcanE generate W S the kind of goodwill that can valuable build your brand with your local business community.

Reaching Out to Collaborate with Fellow Merchants The process for obtaining promotional items for featuring at your promotional event is as simple as calling a few local merchants. Invite each one to be a part of your promotion by providing a highly desirable item or a few great items or

SPOTLIGHT

certificates for free services from their business. 4 Explain that, in exchange for their contribution to the success of your event, you will post in a prominent location on your site, the name of their business, along with contact information and a brief description of their products or services (limit to about 50 words). 4 Be sure to explain that you will include in a separate space on your site an additional mention of their business, in a Thank You statement in recognition of their business’s help to make your online promotion as beneficial as possible for all your customers and prospects who participate. 4 Finally, explain that you will also include a mention of their business in all of your phone calls and emails to your four categories of invitees in your work to build traffic on your site for your big day of promotional drawings and discounts for new and existing customers. Make sure your fellow merchants are clear on the fact that partnering with you on your business’s promotion is a good opportunity for them. They’ll be receiving comparatively a significant amount of exposure in a high-quality form of promotional advertising, in exchange for providing one or two great items or services from their business. The value they provide in their contributed product(s) or certificate for free service(s) should be of a value that:

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TECH NEWS

4 Will excite and motivate your invitees to go to your site and fill out the drawing entry form and have their friends S O C I AT I O N N E W S doA soStoo. 4 Will reciprocate with the value you and your business’s team will provide to their business with top-quality, oneon-one promotional advertising.

Next Month’s Carry-Over From Online Promotion Extend your promo for customers and prospects who expressed interest but who did not follow through by the final A S S O C I AT I O N I N S I D E R day of the promotion. Load the names from your drawing entry data into two columns in your calling list, then sort your calling list to created duplications. Then, you can call back all those on your lists that do not show duplications, which will be easy to identify by the entire lines of blank cells following the two populated columns on the lines with names duplicating the names INDEX immediately above them. (Later, you can command Excel to label No Shows and remove duplicates, to produce a clean list for your next promotion of this kind.) Renew the promo on an annual basis, building on the base of promo prospects and the new revenue base generated from it.

Sustainable Online Referral Promotion This online promotion to build a referral base can work to increase your referrals comparatively quickly. But, it is not meant to be used as a one-off proposition. For best results in building a robust referral program for your luxury restroom rental business using this promotional tool, plan to repeat the process annually. This fun online promotional event can draw an abundance of positive attention to your business in a way that is fun for your audience, and it can help carry your referral-building program throughout the year and increase your rate of referral orders. Beyond increasing the percentage of new customers from referral orders that your program will naturally deliver over time — building a customer base of people who know many of your other customers is the highest quality way possible to establish a close network of fans for your portable restroom rental business.

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INDEX

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IN THE NEWS

A S S O C I AT I O N I N S I D E R

VACUWORX GULF COAST REGION GROWS WITHS PADDITION I NREPS DEX O T L I G H T OF TEXAS-BASED SALES Tulsa, Oklahoma, March 2020 - Vacuworx is excited to announce the addition of two new Area Sales Representatives serving customers in the Gulf Coast Region. Sebastian Castilla joins Vacuworx with 12 years of domestic and global pipeline sales experience, including prior procurement, sales support and business development roles at Welspun Corp. and Marubeni-Itochu Tubulars, as well as international sales relations experience in China, India, Japan and Latin America. Castilla values collaborating with customers while helping broaden their exposure to the full range of capabilities and advantages associat-ed with Vacuworx lifting systems for a wide array of material-handling jobs. Based in Houston, his territory includes the greater metropolitan and surrounding area, Louisiana and Mississippi. John Young brings to Vacuworx over 30 years of heavy equipment rental and sales experience and a zeal for connecting with operators in the oil and gas and pipeline construction fields. Young has been identified as a problem-solver with a safety-first mindset and proactive approach to saving customers valuable time and assets. Based in Canyon Lake, Texas, his territory encompasses West Texas, Central Texas, the Rio Grande Valley and Southeast New Mexico. Each of the new hires will handle key accounts, uncover new growth opportunities and support authorized Vacuworx distributors while showcasing seven lines of heavy duty and compact lifting solutions designed for the oil and gas, water and sewer, highway and heavy construction, concrete construction and demolition, mining, manufacturing, and landscaping industries. Castilla attended the University of Houston, earning a bachelor’s degree in supply chain management with an emphasis on Latin American studies. He was born in Colombia and grew up in West Texas, moving with his parents to the Houston area when he was fifteen. A former Division I athlete and American soccer player, Castilla enjoys spending free time away from work with his three-year-old son.

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Each of the new hires will handle key accounts, uncover new growth opportunities and support authorized Vacuworx distributors... Young has been married to his wife Dannette for 31 years and has three sons. Away from work, he can generally be found fishing for fun or in a tournament, as well as spending time with any of his seven grandchildren. Born in Kermit, Texas, he grew up in West Texas, attended Odessa College and studied at various Cat, Volvo and Link-Belt Cranes equipment training schools. “We welcome John and Sebastian as valuable additions to our Gulf Coast team with their tenure working with construction materials and equipment in the oil and gas fields,” said George Denny, Vacuworx Gulf Coast Sales Director. “They are demonstrating their ability to ask the right questions; questions that will help us respond effectively with highest value product and service offerings best suited to meet our customers’ unique geographic requirements and industry specific needs.” About Vacuworx - Vacuworx is celebrating “20 Years of Building an Industry.” Founded in 1999 in Tulsa, Oklahoma, the company engineers and manufactures innovative heavy-duty material handling equipment for the oil and gas, water and sewer, highway and heavy construction, concrete construction, landscaping and manufacturing industries worldwide. Vacuworx Vacuum and Hydraulic Lifting Systems can be customized for many applications and lift capacities. Standard models lift a variety of materials including steel pipe (including most types of coating), plastic pipe (PVC, fiberglass, long flexible pipe), ductile iron pipe, concrete pipe, pre-cast concrete slabs, pre-cast concrete culverts, concrete road barriers, saw cut concrete (demolition or rehabilitation), landscape pavers, steel plate and piling and road plate. Lifters can be attached to hydraulic excavators and backhoes, wheel or track type loaders, cranes, pipe layers, skid steers, forklifts and knuckle booms and can also be mounted for a variety of in-plant applications. Vacuworx maintains a global inventory available for purchase or rental. Parts, service and technical support are available 24/7/365 for installation, training, repairs and troubleshooting.

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

LIBERTY PUMPS INTRODUCES THE MINI-SPLIT PUMP S P O T L I CONDENSATE GHT

INDEX a clear reservoir for easy visual inspection. With two models available, the LCU-MS and the LCU-MS2 which includes a line cover kit. For more information call 1-800-543-2550 or visit the website at www.LibertyPumps.com

Bergen New York, March 2020 - The new mini-split condensate pump is ideal for removal of condensate from wall mount, ductless mini-split air conditioners up to 23.5 Btu (7 kW), fan coils, and suspended ceiling air conditioners. The LCU-MS features quiet operation, solid-state switch technology, and

AboutLiberty Pumps Headquartered in Bergen, NY, Liberty Pumps is a leading U.S. manufacturer of pumping products for ground water and wastewater removal in residential and commercial applications. With a focus on innovative product design, our wide range of pump styles includes; sump pumps, sewage pumps, effluent pumps, drain pumps, grinder pumps, complete pre-assembled sewage packages, and pump accessories. Utilizing a vast network of Plumbing Wholesalers and Pump Distributors, Liberty’s products are relied on by hundreds of professional contractors each day.

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A PR I L 2 0 2 0 A M E R I C A N LI QUI D WASTE 19


IN THE NEWS

A S S O C I AT I O N I N S I D E R

FEDERAL SIGNAL CORPORATION LAUNCHES WEBSITE DEMONSTRATING HOW EQUIPMENT OPERATORS CAN USE THEIR SIGNAL PRODUCTS IN COVID-19 CLEANING IND EX S P O TFEDERAL LIGHT AND SANITIZING EFFORTS

To help mitigate the community transmission of COVID-19, Elgin Sweeper’s Whirlwind1 single-engine vacuum sweeper can clean streets by providing low pressure liquid flows to multiple nozzles while the machine is moving at any speed. OAK BROOK, Ill. (March 27, 2020) - Federal Signal Corporation (NYSE:FSS) (the “Company”) announced the launch of a website – HYPERLINK “http://www.fedsigresponse.com” www.fedsigresponse. com – dedicated to cleaning and sanitizing efforts in response to the coronavirus (“COVID-19”) outbreak. New content and information, including sanitizing tips, protocol recommendations, additional equipment demonstrations, and relevant industry news, will be added to the website on an ongoing basis. Visitors are strongly encouraged to check the site frequently for important updates or click on “Contact Us” to submit specific questions or feedback. continued on page 22 2 0 A MERIC AN L IQUID WA S TE A P R IL 2020

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IN THE NEWS

A S S O C I AT I O N I N S I D E R

SPOTLIGHT

INDEX

The Vactor 2100i combination sewer cleaner incorporates liquid

The TRUVAC Paradigm vacuum excavator, foreground, and the Vactor

storage and a liquid pumping system that can safely provide

Ramjet truck jetter, background, can safely provide pressurized liquid

pressurized liquid flows to single or multiple hand-held devices or

flows to single or multiple hand-held devices or fixed nozzles for

fixed nozzles for sanitizing everything from shopping carts and

spraying surface areas, such as industrial guardrails, handrails, and

buses, to bridges, railcars, and train stations..

stairways.

to sanitize other vehicles, like buses or railcars, as well as cleaning bridges, train stations and any other outdoor areas. These products include: Elgin Sweeper truck-mounted street sweepers with liquid storage and liquid pumping capability. These sweepers feature flow capability to provide low pressure liquid flows to multiple nozzles and can do so while the machine is moving at any speed. Many Elgin Sweeper models also incorporate vacuum systems to collect materials. In addition, the onboard hydraulic systems can be used to power other tools. Products like the TRUVAC Paradigm vacuum excavator, left, and the Vactor Ramjet truck jetter, right, can be used in efforts to clean and sanitize outdoor public areas, such as recreational parks and playground equipment.

In launching the website, the Company is reminding new and existing customers, dealers and end users that the installed base of products manufactured by the Company’s Environmental Solutions Group can be used in efforts to clean and sanitize outdoor public areas, such as recreational spaces, parks and museums. In addition, these products can be used

Vactor truck-mounted sewer cleaners that combine a vacuum system with large liquid storage and liquid pumping capability. Vactor machines feature an exclusive multi-flow capability that can safely provide pressurized liquid flows to single or multiple hand-held devices or fixed nozzles at pressures from 0 to 2500 pounds per square inch (psi) and flows from 0 to 100 gallons per minute (gpm). These sewer cleaners store up to 1000 feet of large diameter hose allowing them to conduct liquids to remote or hard-to-reach areas like subway or elevated platforms or behind large structures. In addition, the on-board hydraulic systems can be used to power other tools. continued on page 24

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total waste handling solutions

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Single and Two Container Roll-off Trailers

Liquid Tight Containers

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IN THE NEWS

“Our products move material, clean SPOTLIGHT infrastructure and protect the communities where we work and live, uniquely positioning them to help mitigate the community transmission of COVID-19,” said Jennifer L. Sherman, President and Chief Executive Officer. TRUVAC truck-mounted vacuum excavators that combine a vacuum system with large liquid storage and liquid pumping capability. TRUVAC machines feature variable liquid flow capability that can safely provide pressurized liquid flows to single or multiple hand-held devices or fixed

A S S O C I AT I O N I N S I D E R

nozzles at pressures from 0 up to 3000 psi and flows up to 25 gpm. These vacuum excavators normally incorporate the Nheat D Ethe X liquid to temperatures nearing 200°F. In abilityIto addition, the on-board hydraulic systems can be used to power other tools. Jetstream trailer-mounted, self-powered liquid pumps that incorporate liquid storage. Jetstream pumps feature variable liquid flow capability that can safely provide pressurized liquid flows to single or multiple hand-held devices or fixed nozzles at flows up to 50 gpm or more. Being self-powered, they can be towed while pumping on or off the road. “Our products move material, clean infrastructure and protect the communities where we work and live, uniquely positioning them to help mitigate the community transmission of COVID-19,” said Jennifer L. Sherman, President and Chief Executive Officer. “In these uncertain times, protecting the safety and wellbeing of the public is more important than ever. We stand ready to help new and existing customers; federal, state and local authorities; and the broader community in any way that we can.”

For additional information on these products, please visit HYPERLINK “http://www.fedsigresponse.com” www.fedsigresponse.com. Sold and serviced through a network of more than 100 dealer locations worldwide, Elgin Sweeper products are the sweepers of choice for a variety of general street maintenance, special industrial and airport applications. With more than 100 years of experience, Elgin Sweeper offers municipalities, contractors and industries the most sweeper options in the country, using the latest sweeping technologies—mechanical, pure vacuum, regenerative air, alternative fuel and waterless dust control. Elgin Sweeper is a subsidiary of Federal Signal Corporation’s Environmental Solutions Group. For more information, visit www.elginsweeper.com” www.elginsweeper.com.

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The mighty X-Cavator ™ from Vac•Con® provides you the ability to safely excavate around delicate underground utilities with precision and performance never before seen.

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CORONA VIRUS How to Protect Your Employees

On the upside, globally the new cases of Corona Virus are decreasing in number in some regions. But, currently, here in the U.S. we have not yet reached the top of the curve. So, the numbers of new Corona Virus cases are still rising across the country every day. Here are some good basic recommendations from OHSA and other leading experts on public health, to

What’s the Corona Virus? The Corona Virus (COVID-19) is from the SARSCoV-2 virus. COVID-19 is an extremely contagious disease that attacks the respiratory system. The virus has been spreading around the globe over the past few months and has become a pandemic. This public health crisis now impacts nearly all business operations as well as the daily life of all U.S. workers. Corona Virus symptoms can range from very mild to very extreme, and outcomes can be fatal. Symptoms can include fever, cough, and breathing problems, among others. It is possible to be infected with the virus but experience no symptoms at all. Infected people without symptoms can also spread the virus. The CDC

help keep your workers safe in your septic

advises that Corona Virus symptoms may begin

service or portable restroom rental service

to the contagion.

while this pandemic runs its course.

navigating through routine activities while trying

anytime within 2-14 days after a person is exposed Adapting to the necessary social distancing and

continued on page 28

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to maintain personal protections against infection have become especially challenging for companies in which employees work in close proximity, handle products, or perform face-to-face sales or services.

How Can I Make the Workplace Safer from COVID-19?

Keep in mind that the measures you should take in your business depend on your unique environment, the kinds of job tasks each employee performs...

To reduce the risk of workers’ exposure to the Corona Virus in your workplace, take some steps recommended by OSHA and other public health authorities. Keep in mind that the measures you should take in your business depend on your unique environment, the kinds of job tasks each employee performs, and their risk factors for contracting the virus at locations outside your workplace. Start by reviewing OSHA’s guidelines for helping employers prevent the spread of COVID-19 in work environments: https://www.osha.gov/Publications/ OSHA3990.pdf. See the publication’s instructions for implementing safety protocols based on individual workers’ degrees of infection risk.

Here are the more general minimum measures OSHA is recommending to help minimize the spread of COVID-19 in workplaces: 4 Keep up with new information coming out every day from national and local authorities. 4 Adapt your safety systems to address the specific risks individual employees incur during the job tasks they perform internally or remotely and their other particular risk factors, like age, pregnancy, or medical conditions. 4 Prepare your team for cross-departmental work, in the event of increasing absenteeism. 4 Temporarily downsize your daily operations, stagger employees’ work shifts, implement controls to facilitate social distancing, encourage PPE, emphasize virusprevention habits, for workers and all other people entering your facility.

How Can My Workers Help Avoid COVID-19 Infection?

facilities and supplies to enable these key virus-prevention practices, and routinely reinforce their importance to your staff: 4 Wash hands frequently with soap and running water for at least 20 seconds. 4 Do not touch your face. 4 Practice social distancing of at least 6 feet at all times possible. 4 Avoid sharing phones, tools, supplies, equipment, etc. 4 Cover all coughs and sneezes. 4 Stay home if you’re sick, or go home immediately if you become sick while at work. 4 Stay home, if possible, to help reduce the number of people in the workplace. 4 Use tissues and trash cans provided. 4 Work via telecommuting as much as possible. 4 Stagger your schedule in coordination with other workers, if possible. 4 Disinfect tools, surfaces, etc., after using them, as appropriate, using EPA-approved disinfectant. 4 Monitor yourself for symptoms of COVID-19 infection, if you think you may have been exposed. 4 Use PPE, as appropriate, including face masks (surgical mask), protective goggles, and rubber gloves, if you can tolerate wearing these items. 4 Stay away from areas where other employees are entering or working, as appropriate. 4 Encourage your fellow workers to follow all protective measures to avoid becoming infected or spreading the virus. 4 Ask questions if you are worried about your health and

Workers can help protect themselves and each other and

safety at work, or about leave, pay or any other possible

the general public by adopting habits to prevent becoming

problems related to the COVID-19 virus and your

infected with the COVID-19 virus. Provide the necessary

employment... continued on page 30

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Delivered Price – Quantity Discounts WaterCannon.com

Hydraulic Driven

20 GPM up to 5000 PSI

Portable Electric Low RPM 3.5 GPM 3500 PSI 7.5 HP

Hot Water Portable 420 cc Gas

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Blocking a virus from entry or removing it from the environment systematically is typically more effective overall than relying on workers to prevent exposure to a contagion.

4 Increase air ventilation throughout all areas of your building. 4 Switch to remote daily communications, meetings, and customer services. 4 Switch to high-efficiency filters in your HVAC system. 4 Install physical barriers to manage rates of foot traffic flow, as needed. 4 Discontinue business travel to places where COVID-19 infection rates are high or are rising.

What Environmental Controls Can I Use Against COVID-19?

4 Launch an online forum for answering employees’

Blocking a virus from entry or removing it from the

4 Put plastic sneeze guards over work tables and food

environment systematically is typically more effective overall than relying on workers to prevent exposure to a contagion. Although you may not be able to completely rid your workplace of the risk of COVID-19 infections, there are some measures you can take from an administrative and engineering approach, to help prevent the virus from taking hold in your work environment. Following OSHA recommendations:

questions, if feasible. service areas, if possible. 4 Train workers on risks of COVID-19 and on how to protect themselves and others. 4 Learn the OSHA guidelines that pertain to your specific business’s needs regarding COVID-19. 4 Stay updated on COVID-19 through the CDC website: www.cdc.gov and the NIH Safety and Health site: www. cdc.gov/niosh.

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Can COVID-19 Small Business Counseling Help? Many types of businesses, including septic companies and portable restroom rental vendors, are likely to be struggling to overcome multiple serious operational challenges during the COVID-19 national emergency. Commerce has been disrupted, there are breaks in supply chains. absenteeism is likely to be unusually high, among other unexpected difficulties. Because septic services and portable restroom rental services are likely to be recognized as essential services in most states, businesses in our industry are likely to be allowed to stay in operation. Keep in mind that resource centers for small business owners are receiving emergency federal funding for expanded services, including counseling services. For small business owners who want to take advantage of this resource, there are many potentially significant benefits of receiving objective qualified input on your strategies for operating throughout the COVID-19 crisis. Contact the Small Business Development Center (SBDC), your local SCORE chapter, or the Women’s Business Center (WBC) in your area to arrange for counseling and a whole array of other important kinds of support for businesses during the COVID-19 outbreak.

SOURCES: https://www.osha.gov/Publications/OSHA3990.pdf www.cdc.gov/coronavirus/2019-ncov/about/transmission. html https://www.sbc.senate.gov/public/_cache/ files/9/7/97ac840c-28b7-4e49-b872-d30a995d8dae/ F2CF1DD78E6D6C8C8C3BF58C6D1DDB2B.small-businessowner-s-guide-to-the-cares-act-final-.pdf

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CARES ACT H H H H H H H H H H H H H H H H H H Economic Relief for Businesses During COVID-19 EMERGENCY There are new economic relief programs under the CARES Act that can help small septic services and portable restroom rental businesses through the challenging financial period brought on by the national emergency. These federal assistance programs can make it possible for your business to keep your workers on the payroll, by issuing free grants and low-interest long-term loans that can ultimately be forgiven.

F

ortunately, septic businesses and portable restroom

options of financial aid programs offer to help business

rental businesses may be recognized as essential

owners through the national COVID-19 emergency.

services in most states. So, your company, unlike so many other types of businesses, is likely to be allowed to continue operations throughout the Corona Virus (COVID-19) national emergency. However, it’s well worth knowing about solutions for many septic and portable restroom services operators who may have serious concerns about the possible major effects of the pandemic on revenues and cash flow.

What’s the CARES Act, and How Does it Work? The Coronavirus Aid, Relief, and Economic Security Act (CARES Act) is a new set of relief programs for businesses. The financial aid programs are soon to be rolled out and administered by the SBA. The CARES Act is the result of an emergency congressional initiative. It is designed to help workers stay employed through and after the COVID-19 national health crisis and to help the country recover from the economic impacts of the broad-scale shutdown of commerce during the emergency period. Below is some key information about CARES Act options and benefits for small businesses. The Small Business Owner’s Guide to the CARES Act, from the US Senate, provides a clear detailed explanation of what the various

3 2 A MERIC AN L IQUID WA S TE A P R IL 2020

How Does the CARES Act Help Small Businesses? CARES Act grant and loan programs will provide businesses with federal financial aid during the Corona Virus national emergency. Keep in touch with the SBA District Office in your area, to stay updated on dates that programs will start processing applications. Primary business emergency relief programs that the CARES Act will offer include:

Economic Injury Disaster Loans EIDLs and several other options for financial aid are offered by the SBA under the CARES Act. An EIDL is a business loan for $2 million or less, with an interest rate of 3.75%. The first payment can be deferred for 6 months. Repayment terms up to 30 years are allowed. Businesses with up to 500 employees can apply for the EIDL. Borrowers can use EIDL proceeds for a range of purposes, based on the discretion of the loan administrator. The loan is intended to pay expenses that the business owner could have covered without a loan, such as a payroll, if the COVID-19 pandemic had not impacted the business. Operating costs, including payroll, can be paid with EIDL proceeds.

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Ask your local Small Business Development Center (SBDC), Women’s Business Center, or SCORE chapter for guidance when preparing to apply for the EIDL.

Emergency Economic Injury Grant You are required to apply for the EIDL to receive the free grant funds. This federal grant offers small businesses an

If your business was operating by February 15, 2020, you are eligible to apply for a federal CARES Act PPP loan.

emergency cash infusion for $10,000 or less. The grant funds are disbursed in 3 days or under, after a business submits an EIDL loan application. The grant is free and does not need to be repaid at any point in the future. The EEIG grant can be used for whatever needs your business may have, including paying workers payroll and

expense through the 8 weeks designated to be covered by the PPP loan, as compared to the prior year or timeframe. Loan forgiveness is not allowed for an employee’s pay amount above $100,000.

sick leave, paying higher operating expenses caused by

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interruptions in regular suppliers’ operations, sick leave,

The SBA’s business counseling resources will be expanded

paying rent and mortgage payments, debts, and other

under the CARES Act. This will provide important

financial obligations of the business.

opportunities for owners to take advantage of free expert

Paycheck Protection Program

guidance on small business financial management through

If your business was operating by February 15, 2020, you are eligible to apply for a federal CARES Act PPP loan. This loan can be set retroactively to February 15. The PPP is designed to assist businesses in bringing workers back onto their payroll, even if they have already been removed because of

and after the economic crises brought on by the COVID-19 national health emergency, to help you identify strategies for managing through the economic difficulties, achieving sustainability over time, and regaining growth momentum following the emergency period.

be presented by June 30, 2020.

Where Can I Get More Detailed Information on the CARES Act?

The Paycheck Protection Program loan (PPP loan) can

The Small Business Owner’s Guide to the CARES Act answers

be provided by any financing source already designated

questions about which kinds of businesses qualify for CARES

as an SBA 7(a) lender. is designed to help you keep your

Act relief programs, loan sizes, eligible payroll costs, payroll

employees on your payroll and to accelerate recovering of

costs not covered under the PPP loan, interest rates, fees,

the national economy after the COVID-19 pandemic has

repayment terms. It explains PPP loan interest rates and

subsided. Your federal PPP loan amount is 100% guaranteed

fees, repayment terms, how CARES Act loans work along

by the U.S. government. A business is limited to one PPP

with your existing regular SBA loans.

loan.

NOTE: The guide also explains how to get information on tax

The PPP loan principal and interest can be deferred for 6 to

provisions relevant to the CARES Act and answers important

12 months following the disbursement of loan proceeds.

questions you may have on a range of other business topics

Loan repayment terms can be permitted to be as long as 10

related to the COVID-19 emergency.

the Corona Virus pandemic. All PPP loan applications must

years at a maximum interest rate of 4%. The PPP loan can be partially or even fully forgiven for businesses that use

SOURCES: www.sba.gov/sites/default/files/articles/EIDL_and_

the funds to keep workers employed during the national

P3_4.1.2020_FINAL_2pm.pdf • home.treasury.gov/policy-issues/

emergency.

top-priorities/cares-act/assistance-for-small-businesses

A calculation is made to determine an amount that can

• www.sbc.senate.gov/public/_cache/

allow the business to sustain employees’ wages throughout

files/9/7/97ac840c-28b7-4e49-b872-d30a995d8dae/

the COVID-19 emergency period. The amount of the loan

F2CF1DD78E6D6C8C8C3BF58C6D1DDB2B.small-business-

that can be forgiven is the total of the business’s payroll

owner-s-guide-to-the-cares-act-final-.pdf

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SPOTLIGHT

INDEX

Jim’s Liquid Waste Hauling LLC:

SEPTIC SERVICE WITH A PERSONAL TWIST

Like many local septic service and portable restroom rental companies, Jim’s Liquid Waste Hauling LLC is a family-owned business with a local history and strong ties to the community it serves. Founded in 1988, the company has developed a strong rapport with their customers. That’s important when you deal with something as potentially disruptive as septic trouble.

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hey are one of the few businesses of their kind to have an active presence on social media. This should serve as a lesson to similar contractors. Customers these days expect being able to have their comments and opinions heard by merchants. It’s a lesson that Jim’s Liquid Waste Hauling learned late- having only set up their Facebook account in January of 2018. But it’s a decision that has paid off. Today, satisfied customers enjoy being able to log their experience on the company’s Facebook profile- and it’s great for the company, as they are well known for quality service.

Here are a couple of the most representative responses from pleased recipients of Jim’s work; “I really appreciate the holiday spirit that their equipment is showing this season as it really adds to our cul-de-sac.” -Dana Springle, Dec. 12, 2019 “Jim’s has my business because they are honest about doing only the work that needs to be done on my system. They respond in a timely manner and do the job right the first time. Highly recommended!” -John Dickie Kay, Sept 2, 2018

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INDEX

SPOTLIGHT

Bio-Septic Boost

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Pressure Washers & Drain Jetting Equipment Like Us On Facebook

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Jim’s Liquid Waste Hauling LLC is ahead of the curve when it comes to generating good publicity for themselves online. $ ‘20When PETERBILT 114,300 customers find337 their social media page, the first thing they see is a solid “5 out of 5” score for ratings and reviews. This is also a great way to generate positive word of mouth advertising. When one person receives service from the vendor and writes a good review, they almost invariably tell someone they know about it. Then, when that person eventually needs septic service, they remember that their friend told them about Jim’s. Then they check the social • 2000-Gallon Aluminum Portable Restroom Truck (1500x500) media page, see that the theirPump friend told them was • Fruitland 344story Vacuum true, along with several other positive reviews, and they • DC10 Washdown Pump with Hannay Hose Reel • Dual Service with Left Side Work Station phone up Jim’s.

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The alternative for the hypothetical customer is to conduct

‘19 INTERNATIONAL HV607 $143,250 continued on page 38 (+FET)

STB4012K

$

STB3015K

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STB2712K

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STB3708K

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18,999

• 12 G.P.M. @ 4000 PSI • 999 CC Kohler • 400' x 1/2"Hose

18,999

• 15 G.P.M. @ 3000 PSI • 999 CC Kohler • 400' x 1/2"Hose

13,499

• 11.5 G.P.M. @ 2700 PSI • 689 CC Honda • 400' x 1/2"Hose

13,299

• 8 G.P.M. @ 3700 PSI • 689 CC Honda • 300' x 3/8"Hose

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$ ‘20 research, PETERBILT 337 121,500 read reviews, and eventually, make a decision. But

when a septic tank is acting up- most people want it taken care of as soon as possible. Jim’s social media presence shows that they understand this. For a local business with strong ties to the community, this kind of strategy works wonders. Portable toilet rentals are more often a business-tobusiness scenario, but oftentimes put • 2500-Gallon(B2B) Aluminum Tank • NVE 607people Vacuumwill Pump on a wedding or a local-level sporting • Large Aluminum Toolboxevent, and if they are familiar with Jim’s through social media, then it’s a

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• Produces 25 Gallons Per Minute at 4000 PSI • 74 HP EPA Tier 4 Final Compliant Hatz Turbo Intercooled Diesel Engine • Hydraulic Slide Out Swivel Reel with 500' x 5/8" Hose • Air Purge Valve and 18 Gallon Anti-Freeze Tank and Freeze Protection • Heavily Constructed Trailer with 2" x 4" Steel Tube Box Frame • 26 Gal Fuel Tank Gives Hours of Run Time on a Single Fill • Wireless Remote to Control Throttle Up and Down, Water Valve and More • 350 Gallon Tank with 2" Hydrant Fill • Features 150' Wash Down Hose and Front-mounted & Over-fender Tool Boxes

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This System


TriFlow 825 ■

Straight Tri–Lobe

Ideal for:

Performace: Vacuum up to 18 inHg; Flow up to 4805 cfm

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SPOTLIGHT

no-brainer. Jim’s Liquid Waste Hauling LLC rents portable toilets and has become the go-to contractor in Kinston, Williamston, Chocowinity, and Snow Hill, NC for weddings, festivals, worksites, and has served many other miscellaneous large gatherings as well. They begin their portable toilet rental service in a very personable manner. They will arrange a sit-down discussion of the event with the customer and set down in no uncertain terms exactly what the customer wants, needs, and expects. Oftentimes, the customer doesn’t have a very good idea of how many actual units their event will need. Jim’s has the professionalism and expertise to help them figure out exactly what their guest list requires. They also provide long term portable toilet rentals. For this, Jim’s will set up a cleaning schedule. Then, after the units are in place, the toilets are used as normal, and Jim’s services them on a regular schedule. Most of the time, the customer doesn’t have to do anything- except perhaps open the occasional gate. But more often than not, Jim’s can deliver

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100% hassle-free portable toilet service. When the customer is done with the units, at the appointed time, or when they call Jim’s to cancel the rental periodJim’s Liquid Waste Hauling LLC shows up to take the units away. Jim says, “When you’re finished, we come back to haul the units away, as we were never there. We take the worry out of waste!” In the same way that they engage with their community online, Jim’s shows that they understand their customers implicitly. They know the customer does not want to get bogged down with the details- they prefer to treat toilet rentals the way we treat bathroom tasks normally- with minimal discussion! Jim’s strives to make septic service and toilet rental as anxiety-free as possible- and the community loves it! They also service grease traps, which means that restaurant owners all over their service area have Jim’s on speed dial! We would like to see more local level waste management companies take social media advertising as serious as Jim’s does. But at the end of the day, what makes them shine is their ability to deliver top-quality service with minimal disruption. Source https://www.jimsliquidwaste.com/

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M A R K E T P L A C E : N AT I O N A L

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We’re a family owned business — and have been for over 50 years. This doesn’t mean we’re small or lack vision. And, it sure as heck doesn’t mean we take shortcuts. Rather, being a family owned business means we truly care. It means we are united. It means we have integrity. It means we take pride in our craftmanship — after all, our trucks are our lifeblood. Our custombuilt vacuum trucks are assembled, by our family, with the utmost love and attention to detail. When it comes to reliability, you can’t beat Transway. We think you deserve some family — Don’t you?

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INDEX Abbott Rubber CO. Inc...................................................2 800-852-1855 / pumperhose.com

General Pump................................................................ 14 generalpump.com

Power Line Industries / Hot Jet USA...................... 40 800-213-3272 / hotjetusa.com

Acro Trailer Company.................................................. 40 800-589-5254 / acrotrailer.com

GSBB Services, LLC....................................................... 40 843-535-5712 / www.gsbb.biz

Presby Enviromental......................................................3 800-473-5298 /presbyenvironmental.com

American Jetter............................................................. 40 866-944-3569 / americanjetter.com

Imperial Industries Inc................................................ 11 800-558-2945 / imperialind.com

RCS II Inc................................................................... 30, 36 518-812-0000 / septicdrainer.com

Aqua-Zyme Disposal Systems Inc............................ 2 979-245-5656 / aqua-zyme.com

J.C. Gury Company Inc...................................................4 800-903-3385 / jcgury.com

Robuschi ......................................................................... 37 gardnerdenverproducts.com •

Armal Inc.................................................................. FC, 15 866-873-7796 / www.armal.biz

JET.........................................................................................6 800-321-6960 / jetincorp.com

Roth Global Plastics..................................................... 24 866-943-7256 / roth-america.com

Bright Dyes..................................................................... 40 800-394-0678 / brightdyes.com

Kuriyama of America, Inc........................................... 13 847-755-0360 / kuriyama.com

Stamp Works.................................................................. 40 800-758-2743 / sales@stampworks.net

Cam Spray....................................................................... 36 800-648-5011 / camspray.com

Liberty Pumps............................................................... 19 800-543-2550 / libertypumps.com

Super Products.................................................................5 800-837-9711 / superproductsllc.com

Com Vac........................................................................... 17 800-243-7986 / comvacsystems.com

Mid-State Tank Co., Inc..................................................4 800-722-8384 /midstatetank.com

The Water Expo............................................................. 21 305-412-3976 / thewaterexpo.com

Comforts of Home....................................................... 42 877-382-2935 / cohsi.com

Navitas Credit Corp...................................................... 31 800-422-1844 /navitascredit.com

Transway Systems Inc................................................. 41 800-263-4508 / transwaysystems.com

CoxReels.......................................................................... 30 800-269-7335 / coxreels.com

NozzTeq........................................................................... 35 866-620-5915 / nozzteq.com

VacCon............................................................................. 25 904-493-4969 / vac- con.com

Dragon Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 877-783-5538 / dragonproductsltd.com

Paul Swoyer Septics LLC............................................. 27 830-935-4936

Vacuum Sales Inc.............................................................7 800-547-7790 / vacuumsalesinc.com

F.M. Manufacturing...................................................... 39 877-889-2246 / fmmfg.com

Peterson Products...........................................................6 800-669-1434 / pipeplug.com

Water Cannon Inc.................................................. 18, 29 800-333-WASH(9274) / watercannon.com

Forbest Products Co....................................................BC 877 369 1199 / forbestgroup.com

PolyJohn Enterprises................................................... 43 800-292-1305 / polyjohn.com

Westmoor Ltd...................................................................9 800-367-0972 / westmoorltd.com

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