American Liquid Waste - December 2021

DECEMBER 2021

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INSIDE 5 Fresh Ideas to Boost Customer Communication Page 8 Your Digital Marketing Checklist for 2022 Page 12 In The News Page 18

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DECEMBER 2021 | VOLUME 17 | ISSUE 12

CONTENTS

Happy Holidays F E AT U R E S 8 5 Fresh Ideas to Boost Customer Communication 12 Your Digital Marketing Checklist for 2022 18 In The News 24 Superior Septic Services: Nearly a Quarter of a Century in the Business 36 ALW Classifieds 38 Index of Advertisers

CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2020 by Phoenix Global Media Inc. All rights reserved.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

4 A ME RIC AN L IQUID WA S T E DEC EM BER 2021

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12/19/12 4:57 PM

BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

5 FRESH IDEAS

IN THE NEWS

to Boost Customer Communication A S S O C I AT I O N I N S I D E R

INDEX

SPOTLIGHT

Communication can make all the difference for septic, sewer, or portable restroom contractors as they grow their business. Coordination issues, delays, and miscommunications impede the success of your projects and give a bad impression to your clients. Conversely, contractors who practice effective communication improve collaboration and teamwork, finish projects promptly and impress clients.

Fortunately, you can improve your interpersonal skills by applying the following advice to your daily work.

1. CHOOSE THE RIGHT METHOD OF COMMUNICATION People have countless different ways to communicate with texting, email, phone calls, social media, and special platforms. When you start a new project, you

communication. Consider consolidating all your project information onto a single software platform.

Your team, clients, and stakeholders will easily stay updated on your project while having a means of communicating issues and questions.

can ensure it proceeds smoothly by establishing

2. INVEST IN SCHEDULING SOFTWARE

an agreed-upon method of communication

Similar to establishing your preferred communication

at the beginning. This dramatically simplifies

platform, contractors should consider investing in

communication and decreases the chance of

scheduling software. These types of software exist to

missing updates, delayed response times, and

help you keep track of all the moving parts for each

misunderstandings.

project. Scheduling, employees, resources, budgets,

You can even look beyond text or email for

8 A ME RIC AN L IQUID WA S T E DEC EM BER 2021

subcontractors, and updates all stay organized and

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easily accessible. Each person working on the project can check who is responsible for what, which keeps team members responsible, accountable, and on task.

The client will also have a clear idea of how the project will unfold, and you can feel confident in meeting your deadlines.

You can have a significant impact on the tone of your project if you practice patience,

3. PRACTICE CONCISE, CLEAR COMMUNICATION

address issues honestly, and

Writing and speaking clearly and concisely is the key

keep conversations focused.

to communication. With septic, sewer, and portable restroom projects where every detail matters, you must practice how to best express yourself.

In messages and conversations, clearly state your purpose at the beginning. If you are speaking in person, present only necessary details and avoid jargon that distracts or isolates your audience. Whenever

Other people will look to you as an example, and clients will feel confident that they have trusted a professional with their project.

appropriate, you can use visual aids such as photos or documents to support your words.

With written messages, you can employ the following tips

tone of your project if you practice patience, address

to improve your writing:

issues honestly, and keep conversations focused. Other

4 Remove extra information

people will look to you as an example, and clients will

4 Clearly address questions and concerns raised by your team or clients 4 Use shorter paragraphs for easier reading 4 Outline critical pieces of information with bullet points Concise yet comprehensive communication takes practice and effort, but it results in grateful collaborators and efficient work.

4. REMAIN PROFESSIONAL IN ALL COMMUNICATIONS

feel confident that they have trusted a professional with their project.

5. PRACTICE ACTIVE LISTENING Effective communication also involves actively listening to those around you. Listening to understand instead of listening to respond will revolutionize the way you approach your work.

Listening to respond means you jump ahead in the conversation to what you want to say next. This causes you to miss important information. Listening to understand keeps you present. Write down key points

All projects have ups and downs. The most important

and note any details you want to clarify. If you feel

thing you can do is remain professional — no matter

comfortable, make eye contact or indicate nonverbally

what. While this may not seem groundbreaking, it takes

that your conversation partner has your attention.

effort to stay in a calm, collaborative, problem-solving

Avoid interrupting and wait to formulate your response

mindset. You can have a significant impact on the

until they have finished.

continued on page 10

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BUSINESS CORNER

Active listening increases the efficiency of your

P Rconversations O D U C T and W helps AT Cyou H understand your team, fellow contractors, and clients on a deeper level.

CHALLENGE YOURSELF TO KEEP LEARNING Large-scale projects with many phases, details, and moving parts demand effective communication.

The smooth progress and success of your septic, sewer, and portable restroom projects rely on your

IN THE NEWS

ability to communicate effectively. As a contractor, you have the responsibility to keep learning how to become a better communicator and to improve your interpersonal skills. With practice, you will finish more projects on time, build your reputation and earn respect.

SPOTLIGHT

TECH NEWS

https://www.forconstructionpros.com/business/ business-services/article/11301269/how-to-improveA S S O C I AT I O N N E W S contractortocontractor-communications https://www.constructconnect.com/blog/6-keys-betterconstruction-communication https://www.unearthlabs.com/blogs/5-steps-to-improveconstruction-communication https://www.masterclass.com/articles/how-to-improveyour-communication-skills#how-to-improve-yourA S S O C I AT I O N I N S I D E R communication-skills https://www.build-review.com/5-strategies-for-improvingconstruction-client-relationships/ https://www.projectmanager.com/blog/best-constructionscheduling-software https://www.thebalancesmb.com/best-constructionscheduling-software-5118150

INDEX

Sources https://www.bigrentz.com/blog/communication-inconstruction

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BUSINESS CORNER

P R O D U C T W AT C H

YOUR

Digital Marketing Checklist

IN THE NEWS

FOR 2022

SPOTLIGHT

TECH NEWS

A S S O C I AT I O N N E W S

As for all small businesses in markets with larger competitors, having a comprehensive digital marketing system is necessary for various kinds of waste-handling businesses. It also applies to those with plans to scale their operations to reach state-wide or interstate markets.

Use the Chamber’s prescribed digital checklist for small

A S S O C I AT I O N I N S I D E R

business marketing in 2022 to assess your company’s readiness for next year. Let your findings from your informal needs assessment help guide you as you consider more comprehensive digital marketing resources and as you apply your creative marketing processes to generate traffic to your site.

INDEX

WHAT IS DIGITAL MARKETING? Digital marketing is the use of digital communications equipment, software, and marketing processes to reach target audiences via networked digital devices. A com-

This year, the U.S. Chamber of Commerce (USCC) emphasized the specific digital marketing tools today's small businesses need to keep pace with the fast changes through 2021. We can reasonably expect the effects of those changes to be a factor through Q1 2022 and beyond. After all, the

prehensive digital marketing program is a sophisticated strategy that encompasses business communications, web ads, social media, blog content, email, SMS texts, etc.

For example, if you’ve ever sent an email to let a customer know you hope to hear from them in the future, that’s digital marketing.

What sets digital marketing apart from traditional newspaper or TV ad marketing is the content quality and capacity for personalizing the messaging. In digital business marketing, companies are as likely to put their resources

digital marketing needs the Chamber has

into content marketing as paid Google Ads, for example.

identified are modern fundamentals that

This exceeds merely explaining what products and ser-

have become more obviously critical over the past year due to the extremely increased business reliance on digital. Below is the

vices are and how they work. It gives a business’s audience the caliber, quantity, and frequency of information and customer experience that helps build brand trust and foster greater customer engagement.

ADVANTAGES OF DIGITAL MARKETING

USCC’s checklist of digital marketing

Without the advantages of digital marketing today, a

essentials for small business operators.

business attempts to compete while facing some serious

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for individuals in mass marketing campaigns is a feat

With the world’s collective knowledge at their fingertips, consumers naturally use the web as their go-to source for information when making buying decisions.

of revolutionary marketing technology. It enables businesses to optimize offerings and responses through sales funnel entry, lead nurturing, and the entire customer lifecycle.

Customer Relationship Management: The unmatched efficiency and thoroughness of communications and the depth of knowledge of customer-facing departments equip them to build the strongest possible record of consistency in service quality necessary to build trust in the brand.

obstacles, such as a lack of visibility in your market.

2022 DIGITAL MARKETING TOOLS CHECKLIST

Consumers can have great difficulty locating you, and

A digital marketing program extends far beyond paid

they may not waste time trying to figure out why your

Google ads. There’s a broad digital structure of integrat-

company is absent from normal placement among

ed business software platforms and an extensive set of

your competitors. Contrast the situation for businesses

tools within it. Those support a wide range of marketing

plagued with those problems of undermined potential

processes. Just some of those, include auto emailing

to realizing these benefits of digital for marketing:

campaigns, real-time social site ad tracking analytics,

High Visibility: With the world’s collective knowledge

organic social management, data file security, and inter-

at their fingertips, consumers naturally use the web as

nal and external communications.

their go-to source for information when making buying

A comprehensive and strategically utilized digital mar-

decisions. They browse vendor sites, customer reviews,

keting system empowers savvy marketers to generate

sellers’ social media pages. Businesses reach and are

stunning conversion rates. It also enables them to cul-

easily reached by their audiences where they’re already

tivate the quality of customer relationships that build

shopping.

and sustain a brand overtime at a level of convenience

Responsiveness to Customers’ Needs: Collecting

and efficiency that was just not possible before the dig-

feedback from customers engaging online provides a

ital era. Here are some digital marketing essentials for

wealth of information businesses need to inform the

every small business aspiring to scale operations and

strategic plans that drive their growth.

sustainably manage long-term growth:

Convenience for Consumers: Offering prospective cus-

4 EMAIL MARKETING SYSTEM

tomers easy information access eliminates the barriers

To strategize and manage the roadmap for achieving

space and time present. In other words, distance and

marketing objectives and goals for lead generation,

travel time no longer exist between customers and

businesses need efficient email list management and

businesses when they want to shop or communicate.

enhanced auto-emailing technology. There are various

Personalized Messaging: The capacity to tailor content

good choices, like the popular MailChimp program. continued on page 14

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BUSINESS CORNER

TECH NEWS

The email platform must manage bulk list campaigns with

4 WEBSITE DEVELOPMENT AND ANALYTICS

personalized fields.

4 SOCIAL MARKETING ANALYTICS

An inviting and ideally functioning website is your busi-

Social marketing analytics software should track distrib-

portable restroom rental or sewage system services, for

uted content, contrast response trends with competitors,

example. The web’s success is driven by a combination

and facilitate the rapid rollout of new content based on

of factors. These include insightfully applied SEO that

real-time response rates. Overall, social analytics should

engages the Google algorithm to elevate your site to the

enable small businesses to reach consumers while they’re

top of the first SERP, an appealing and informative site, and

most active on the internet.

effective, actionable CTAs, among other elements.

P R O D U C T W AT C H

I4 NCUSTOMER THE NE WS RELATIONSHIP MANAGEMENT (CRM)

ness in the perception of people searching online for your

A S S O C I AT I O N N E W S

A S S O C I AT I O N I N S I D E R

Having someone on your team with web-building

Advanced CRM software platforms integrate with most

knowledge or using a digital marketing service can be the

modern business IT and telecom systems. CRMs help

difference between success and failure online. Basic web

companies gather and use customer data to maximize

analytics like Google Analytics, which is free to Google

marketing results. Salesforce and HubSpot are just two of

users, provide monitoring and important insights into the

the growing number of popular CRM platforms used by

effectiveness of particular social marketing efforts you

offer excellent no-fuss, low-cost acquisition of this technol-

launch.

4 TEAM COLLABORATION

ogy for the management of marketing, sales leads, and the

There’s no comparing the outdated methods of team

entire customer lifecycle.

communications to advanced digital marketing collabora-

Ssmall P Obusinesses T L I G Htoday.

T Subscription cloud CRM services

INDEX

continued on page 16

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BUSINESS CORNER

TECH NEWS

Teams can easily plan and manage group communica-

FULL-SCOPE DIGITAL IN 2022 SMALL BUSINESS MARKETING

tions, track team workflow processes, build status updates,

The value of a modern digital market system for small

delegate project tasks, collaborate on strategy, etc.

businesses in 2022 can hardly be overstated. Digital offers

tion tools featured in today’s better CRM software systems.

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

Dedicated cloud-based platforms for project manage-

small business marketers the technological wherewithal to

ment, such as Trello, are very useful for distributing and

achieve and maintain a level of efficiency and effectiveness

tracking team workflows. Integrated business telecom

that can make their companies more formidable competi-

platforms often feature messaging platforms that include

tors. It offers transformative solutions for small operations

teleconferencing, team chat, group SMS texting, and other

struggling in markets with much larger competitors.

IN THE NEWS

A S S O C I AT I O N I N S I D E R

In the broad view, digital marketing technologies make it

resource sharing.

4 FILE STORAGE AND SECURITY

possible to deliver the quality and frequency of customer

Businesses need secure data file storage for sensitive

engagement and attentiveness to customer needs that

customer information. They also need efficient data file

define a brand. A scarcely noticed local business can ele-

indexing and access control features. Google Drive and

vate its status in its market as the one that best prioritizes

other popular Cloud storage services are good options for

customer satisfaction and experience. That’s the hallmark

own networks. For an additional layer of security, small

ness sector.

S P O T Lthat I GareHnot T yet in a position to establish their businesses businesses may consider employing a VPN, which routes

web activity through a separate server, for fortified online security.

1 6 A MERIC AN L IQUID WA S T E DEC EM BER 2021

INDE X in today’s digitally-driven U.S. busiof marketing success Sources https://www.uschamber.com/co/grow/marketing/topdigital-tools-for-startups

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

THE COMPACT, YET POWERFUL JM-1450 JET-SET® WATER JET FROM GENERAL PIPE CLEANERS USES HIGH PRESSURE WATER TO CLEAR DRAIN LINES CLOGGED WITH GREASE, SAND, SLUDGE, AND ICE.

SPOTLIGHT

INDEX

Overall height of the JM-1450 is 34”. Remove the

And the telescoping handle and removable hose reel

easily detachable hose reel – and height drops to

make maneuvering easy.

The JM-1450 is powered by a 1-1/2 hp (13 amp)

just 14-1/2”.

Wheel the trim JM-1450 right to troubles! The heavy duty frame rides on two 8” semi-pneumatic tires.

sealed motor with GFCI that drives a 1500 psi, 1.7 gpm triplex pump. On-demand Vibra-pulse® technology helps propel hoses down long runs and around tight bends – even in small lines. General’s unique feature ensures a constant flow rate whether Vibra-pulse is on or off.

Safety features include a thermal relief valve to protect the pump from heat damage, as well as a backflow check valve and inlet filter. An optional spray wand is also available.

For additional information, contact the Drain Brains® at General Pipe Cleaners at 800-245-6200 or 412-771-6300, or visit https://drainbrain.com/en/products/genpack/

About General Pipe Cleaners General Pipe Cleaners, a division of General Wire Spring Co., is a leading manufacturer of high quality Americanmade drain cleaning equipment. In business since 1930, the four-generation, family-owned company is

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Join the Community

Your Expertise is On Call

Your customers count on you to be there when they need you, to help them get life back to normal. But in your demanding and fast-paced business world, where do you find support? Only at your industry’s event. See the latest equipment and attend classes to learn new techniques and enhance business skills. Being here is the right call for your business.

Make plans now to attend Expo Hall February 22-24. Conference February 21-24.

IN THE NEWS

INFILTRATOR ADVANCES GOALS BY S PSUSTAINABILITY OTLIGHT OPTIMIZING RECYCLED PP QUALITY & PERFORMANCE WITH MILLIKEN’S DELTAMAX™ MODIFIER FOR IMMEDIATE RELEASE Nov. 2, 2021

Spartanburg, S.C. – To advance its sustainability

A S S O C I AT I O N I N S I D E R

INDEX

MEDIA CONTACT Sean Norton sean.norton@milliken.com “As a company focused on sustainability, we +1 864 503 6582

strategy, Infiltrator Water Technologies has adopted

have always used recycled materials,” said Dave

DeltaMax™ technology from Milliken & Company’s

Smith, purchasing manager, Infiltrator. “But when agodfrey@ahminc.com

Chemical Business. The company, a market leader

we faced new issues with recycled PP, including

in onsite wastewater treatment, is using DeltaMax

lack of post-industrial content and greater lot-to-

Amy Godfrey

+1 413 358-8595

in post-consumer content, we found Goalslot byvariation Optimizing Recycled PP traditional additives were not up to the challenge. performance ofQuality recycled polypropylene (rPP)with used Milliken’s to & Performance DeltaMax™ Modifier Performance Modifier to optimize the quality and Infiltrator Advances Sustainability

injection mold its Quick4® Series of septic chambers.

Based on previous collaborations with Milliken,

we tried Water the DeltaMax technology Infiltrator faced challenges obtaining satisfactory Spartanburg, S.C. – To in advance its sustainability strategy, Infiltrator Technologies has adoptedand achieved DeltaMax™ technology from Milliken & Company’s Chemical Business.

The company, a market leader in modifier allows impressive results. This performance supplies of rPP, which was frequently mixed with

onsite wastewater treatment, is using DeltaMax Performance Modifier to optimize the quality and us its to purchase a broader range of recycled performance of recycled polypropylene (rPP) used to injection mold Quick4® Series of septic chambers. Infiltrator faced challenges in obtaining satisfactory supplies of rPP, which was frequently PP, increase the yield from each load of mixed with post-consumer polyethylene (PE). By incorporating DeltaMax™ m100 Melt Flow Modifier to material and deliver a better product to our improve impact resistance and melt flow rate (MFR), which can degrade during recycling, Infiltrator has experienced improved product performance as it relates to brittleness customers.” and increased the percentage of rPP used in septic chamber production to promote circularity.

“Many converters and manufacturers are

turning to Modifier recycled Milliken will display Infiltrator’s septic chambers made with DeltaMax Performance at plastic its boothas part of their (#A700) at Compounding World Expo North America, Nov. 3-4, in Cleveland, Ohio. The event is co-located environmental initiatives,” said Emily Blair, with Plastics Recycling World Expo, Plastic Extrusion World Expo and Polymer Testing World Expo. global product line manager, Milliken &

“As a company focused on(PE). sustainability, we have always used recycled“But materials,” said Dave Smith, Company. successfully incorporating recyclate post-consumer polyethylene By incorporating purchasing manager, Infiltrator. “But when we faced new issues with recycled PP, including lack of post– especially post-consumer content – can be a DeltaMax™ m100 Melt Flow Modifier to improve industrial content and greater lot-to-lot variation in post-consumer content, we found traditional additives were not up to the challenge.

Based on previous collaborations with Milliken, we tried the variables. That’s complicated undertaking, with many impact resistance and melt flow rate (MFR), which can DeltaMax technology and achieved impressive results. This performance modifier allows us to purchase whyofthe rightand additive so important. degradea broader during range recycling, Infiltrator has experienced of recycled PP, increase the yield from each load material deliver aisbetter product Our DeltaMax to our customers.” technology, which was developed specifically improved product performance as it relates to

for plastic virgin as and recycled brittleness and increased percentageare of rPP used “Many converters andthe manufacturers turning to recycled part of theirpolypropylene, environmental is allowing initiatives,” said Emily Blair, global product line manager, Milliken & Company.

“But successfully efforts while Infiltrator to expand its sustainability in septic chamber production to promote circularity. incorporating recyclate – especially post-consumer content – can be a complicated undertaking, with

ensuring excellence in production and in the field.”

Milliken willvariables. display Infiltrator’s septic many That’s why the rightchambers additive is so important.

Our DeltaMax technology, which was developed specifically for virgin and recycled polypropylene, is allowing Infiltrator to expand its made with DeltaMax Performance Modifier at its IMPROVING MELT FLOW AND IMPACT sustainability efforts while ensuring excellence in production and in the field.”

booth (#A700) at Compounding World Expo North

RESISTANCE SIMULTANEOUSLY

America, Nov. 3-4, in Cleveland, Ohio. The event is

Infiltrator’s recycled plastic septic chambers are

co-located with Plastics Recycling World Expo, Plastic

engineered for strength and performance, are easy to

Extrusion World Expo and Polymer Testing World Expo.

install and have greater design flexibility (including a

2 0 A MERIC AN L IQUID WA S T E DEC EM BER 2021

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Smith noted, “Our manufacturing team has high

Milliken’s DeltaMax m100 melt flow modifier increases the MFR of rPP by up to three times while maintaining impact properties.”

confidence in DeltaMax based on the excellent results we are seeing. Equally important, our customers are pleased with the increased durability of our septic chambers, even under temperature extremes and other harsh field conditions. Thanks to our collaboration with Milliken, we are achieving our processing and performance goals for recycled PP while strengthening Infiltrator’s sustainability posture.” Currently, Infiltrator

smaller footprint) as compared with stone and pipe. Melt

is working with Milliken to investigate other high-

flow and impact performance are critical properties in

performance additives with the potential of increasing

the manufacture and installation of these chambers,

dimensional stability of the Quick4 septic chambers.

which are used in the leachfields of residential (and some commercial) septic systems. These 4-ft.-long, semicircular parts with complex geometries require a high MFR for complete mold filling and rapid throughput.

Contamination of rPP with discarded PE can negatively affect production speed and part quality. Milliken’s DeltaMax m100 melt flow modifier increases the MFR of rPP by up to three times while maintaining impact properties.

In the field, Infiltrator’s septic chambers must withstand installation in leachfields using heavy equipment, with the potential for breakage. The use of DeltaMax Performance Modifier allows Infiltrator to open up

About Milliken At Milliken & Company, we harness our materials science expertise to deliver tomorrow’s breakthroughs today.

Drawing on thousands of innovative patents and a portfolio with applications across the textile, flooring, specialty chemical, and healthcare businesses, we create products that enhance people’s lives and deliver solutions for our customers and communities. Across the globe, we rally behind a shared sense of integrity and excellence as we strive to positively impact the About Infiltrator Water Technologies Infiltrator Water Technologies is a leading manufacturer of products for the water and wastewater industries. For over

its recycled material streams and maintain product

30 years, the company has been manufacturing a variety

performance in the challenging field construction

of innovative and environmentally friendly alternatives to

environments. The rate of field failures due to brittle

traditional pipe and stone leach field and concrete septic

behaviour has been reduced by roughly 90% after

wastewater components. To learn more about Infiltrator,

moving to DeltaMax from the incumbent additive.

please visit the company’s website at www.infiltrator.com/

The Milliken technology boosts impact resistance and

about.

acts as a compatibilizer between the functional groups of the impact copolymer to prevent delamination and improve impact performance. As a result of these improvements, Infiltrator has been able to increase the percentage of rPP in its septic chambers to more than 80 percent, and also obtain a greater yield from each bale of recycled content.

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IN THE NEWS

A S S O C I AT I O N I N S I D E R

SPOTLIGHT

INDEX

RIDGID® EXPERIENCE RETURNS; WINNERS RECEIVE TRIP TO RIDGID WORLD HEADQUARTERS

A part of Emerson’s professional tools portfolio, RIDGID to share next contest details early 2022

Elyria, Ohio – November 4, 2021 – RIDGID®,

innovations that have yet to hit the market and to

part of Emerson’s professional tools portfolio,

provide insight for future product development.

recently welcomed winners of the fourth annual

Almost immediately, attendees took to social media

RIDGID Experience Contest to the brand’s world

to share their trip highlights with others – including

headquarters. Winners of the all-expenses-paid,

all the perks of the experience:

3-day trip enjoyed a variety of VIP professional and networking experiences, including the opportunity to build their own iconic RIDGID customized pipe wrench, get a sneak peek at the latest RIDGID

“There is no better way to celebrate the hard work these tradespeople give to their customers than treating them to a VIP experience,” said Becky Brotherton, director of engagement marketing, RIDGID for Emerson. “Adding to this year’s excitement was getting to interact with those just entering the field, learning how they got interested in the trades and where they plan to make their mark in the profession.”

For the first time, RIDGID Experience winners included apprentices, with Pedro Valles, a fourth-

2 2 A MERIC AN L IQUID WA S T E DEC EM BER 2021

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year apprentice at Apollo Mechanical Contractors in

About Emerson

Denver participating in the trip. He described the RIDGID

Emerson (NYSE: EMR), headquartered in St. Louis, Missouri

Experience this way: “I feel privileged to meet such

(USA), is a global technology and engineering company

amazing people behind great tools. It’s an apprentice’s

providing innovative solutions for customers in industrial,

dream to hang with the big boys and girls. Thank you so

commercial, and residential markets. Our Emerson

much to the RIDGID family!”

Details on the 2022 RIDGID Experience Contest will be announced early next year with entries first being accepted at WWETT22, Feb. 22-24, in Indianapolis.

Emerson’s professional tools business, which includes RIDGID as well as the Greenlee® and Klauke® brands, provides the industry’s broadest portfolio of advanced,

Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial and Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency, and create sustainable infrastructure. For more information visit Emerson.com.

reliable tools and technologies for the mechanical, electrical and plumbing trades globally. Visit emerson.com/professionaltools for more information.

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INDEX

SPOTLIGHT

SUPERIOR

SEPTIC SERVICES

Nearly a Quarter of a Century in the Business

With nearly a quarter of a century in the business of doing direct septic service in the suburbs around the northeast side of Seattle, Washington, Superior Septic Service has made quite a name for itself. continued on page 26

2 4 A MERIC AN L IQUID WA S T E DEC EM BER 2021

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You Spoke. We Listened!

New Optional One Piece Tank Strong, Solid, Dependable

» 60 Gallon Tank » One Piece » Easy to Assemble » Easy to Clean

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D E C E M B E R 2 0 2 1 A M E R I C A N LI Q UI D WASTE 25

INDEX

SPOTLIGHT

T

he standard life cycle of a septic service

But not so with Superior Septic Service. This family-owned and operated organization has made

company goes something like this:

septic service its primary

Beginning with a single septic service truck, the company expands for at least a decade before acquiring portable toilets for rentals. Once the portable toilet rental business grows sufficiently, the company begins to curtail

This family-owned and operated organization has made septic service its primary function...

function, and this did not change when they acquired their collection of portable toilets. Their services include septic pumping and repair, septic inspections, boat and RV septic service, 300 gallon RV temporary tank removal, and portable toilet rentals.

its septic service capabilities and begins to focus on catering to events and

Interestingly, their septic services have been their

construction sites with portable toilets. You might

chosen growth area, even as the success of their

think of it as something of a rite of passage.

portable toilets grows. continued on page 28

2 6 A MERIC AN L IQUID WA S T E DEC EM BER 2021

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your premier

tank manufacturer WE ARE IMPERIAL. At IMPERIAL INDUSTRIES, we have been going the extra mile designing and manufacturing specialized commercial sanitation tanks for more than 39 years - constantly evolving to meet the changing needs of your industry. It is our mission to provide you, our valued customers, with dependability for the road ahead.

• Quality • Durability • Customer Support • Truck Dealer Partners Better efficiency means bigger profits...let us help you get the results you want!

OFFERING A WIDE RANGE OF SEPTIC & PORTABLE PUMPING EQUIPMENT: • Septic Trucks • Portable Restroom Service Units • Grease Units • Vacuum Trailers • Hydraulic Hoist Tanks • 407/412 DOT Tanks • Parts Tanks available in your choice of metal - steel, aluminum or stainless steel.

We’ve built over 150,000 tanks and counting.

We have stock on the ground ready to go to work for you!

Custom options available!

Subscribe to our YouTube channel Imperial Industries, proudly family-owned and operated in central Wisconsin for more than 39 years, is the trusted choice for specialized septic solutions and expert service.

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Imperial Industries Inc.

D E C E M B E R 2 0 2 1 A M E R I C A N LI Q UI D WASTE 27

INDEX

SPOTLIGHT

WORKING WELL UNDER PRESSURE

EW N

N

EW

Pressure Washers & Drain Jetting Equipment

P.O. Box 1107 - 135 E Mile Road - Kalkaska, MI 49646 p: 231.258.4870 - f: 231.258.2019 - sales@marshind.com RCJ4008H »200' x 3/8" Jet Hose on Manual Reel

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(NARROW DESIGN)

EW

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»200' x 3/8" Jet Hose on Manual Reel

VACUUM SEPTIC UNITS

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Thank You West Michigan Septic for adding another one of our units to your fleet. It’s always a pleasure working with you!

N

4008H Power Unit »8 gpm @ 4000 psi »800 cc EFI Honda Engine Just Add A Tank!

»400' x 3/8" Jet Hose on DC Powered Reel

Call for Quote

3012H Power Unit

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N

3012H Compact Skid »12 gpm @ 3000 psi »800 cc EFI Honda Engine

»400' x 1/2" Jet Hose on DC Powered Reel

(100 GALLON TANK)

Portable Toilet Restroom Services Units.

Their portable toilet collection includes about a

Call for Quote

dozen standard, single-stall blue units, and one dual DOT INDUSTRIAL VACUUM UNITS

4008H Compact Skid »8 gpm @ 4000 psi »800 cc EFI Honda Engine

PORTABLE TOILET UNITS

»400' x 1/2" Jet Hose on DC Powered Reel

EW

»12 gpm @ 3000 psi »800 cc EFI Honda Engine

stall luxury trailer. Their single stall units are well and

»400' x 3/8" Jet Hose on DC Powered Reel

promptly serviced and their luxury trailer is top DOT of the Code & line, capable of serving 160 guests over 6 hours.

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MINI VAC TRAILERS

STB3012H »12 gpm @ 3000 psi »800 cc EFI Honda Engine

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Call for Quote

TT4 SERIES »18 gpm @ 4000 psi »74 HP Turbo Intercooled HATZ Engine

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SLIDE-IN UNITS

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Call for Quote

*** All Jets Shown Come with Pulse Valve, 2 Jet Nozzles, Tool Box, Gloves, Safety Glasses, *** Tip Cleaner, Tiger Tail, Wash Down Trigger Gun with Nozzles.

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We Build Electric, Gas and Diesel powered models up to 4000 psi, flows up to 40 gallons per minute.

Don’t see exactly what you want….

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Quality People Doing Quality Work

800-648-5011 | www.camspray.com | sales@camspray.com

Check out our website for more information: www.marshind.com

2 8 A MERIC AN L IQUID WA S T E DEC EM BER 2021

26

Pumper | December 2021

Join us on Facebook See the progress of some of our units in the making.

Vi si t Us

the terrain and water table in northern Washington state is known for its septic problems. With the proximity of one of the world's largest fault lines, the high water table, coastal location, and the high variance in temperatures... .

A UNIQUELY FOCUSED SEPTIC COMPANY Superior Septic's laser focus on septic-related service is unusual. But when you look into their organization a little further, it starts to make sense. For a start, the terrain and water table in northern Washington continued on page 30

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D E C E M B E R 2 0 2 1 A M E R I C A N LI Q UI D WASTE 29

SPOTLIGHT

state is known for its septic problems. With the proximity of one of the world's largest fault lines, the high water table, coastal location, and the high variance in temperatures between the hot and cold seasons, septic tanks have their work cut out for them.

SUPERIOR SEPTIC'S FOCUS ON VALUE-ADDED LOCAL MARKETING Superior Septic's commitment to value-added septic service doesn't end with their focus on septic. They also maintain what's probably the most well-organized and up-to-date septic service blog page among any of the small and medium-sized companies we've covered. They have what appears to be a monthly blog column that goes back for

INDEX

Superior Septic's commitment to value-added septic service doesn't end with their focus on septic. They also maintain what's probably the most wellorganized and up-to-date septic service blog page among any of the small and medium-sized companies we've covered.

years and years. If you've ever had a septic problem continued on page 32

3 0 A MERIC AN L IQUID WA S T E DEC EM BER 2021

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TriFlow 825 ■

■

■

■

■

Straight Tri–Lobe

Ideal for:

Performace: Vacuum up to 18 inHg; Flow up to 4805 cfm

■

Sewer Cleaning

■

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■

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■

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■

Cleaning & Washing

Flexible Options & Installation Coolest Blower Temperatures in it’s Class More Energy Efficient vs. Other Straight Lobe Blowers

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D E C E M B E R 2 0 2 1 A M E R I C A N LI Q UI D WASTE 31

SPOTLIGHT

INDEX

or suspected that you did, then a blog like that is a godsend.

What it shows is that they understand the fact that their customer base may have a problem they don't understand, and if they don't believe they can afford to call a professional septic service, they will start searching for other solutions. More often than not, this will lead the would-be customer to an online forum. But it will also lead them to the blog pages of companies like Superior Septic Service. continued on page 34

3 2 A MERIC AN L IQUID WA S T E DEC EM BER 2021

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UNEARTHING . �··s1 · --.

--

·1:n

. 5!1,....

The mighty X-Cavator ™ from Vac•Con® provides you the ability to safely excavate around delicate underground utilities with precision and performance never before seen.

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n

SINCE 1986

Available with high-performing 3-Stage Fan or PD Blower Customized builds to meet your needs Air Compress or Systems up to 185 CFMwith Air Knife for Air Excavation

D E C E M B E R 2 0 2 1 A M E R I C A N LI Q UI D WASTE 33

SPOTLIGHT

INDEX

This allows the customer to learn in detail all about the very thing that is on their mind. They can get their questions answered, discover exactly what the cause of their problem is...

This allows the customer to learn in detail all about the very thing that is on their mind. They can get their questions answered, discover exactly what the cause of their problem is, and discover on their own what services to seek out. In online marketing, we talk about “value-added content,” and this is exactly what we mean.

If you were a homeowner in Maple Valley Washington with a problem such as an odd septic smell, or sewage rising to the surface of the soil in your yard, you might quickly perform a Google search briefly describing the situation. In so doing, you would be presented with a few pages of search results which is likely to contain a link to a Superior Septic Service blog page that will tell you exactly what the issue is and what service you need to remedy it.

Sources https://septicnow.com/

3 4 A MERIC AN L IQUID WA S T E DEC EM BER 2021

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D E C E M B E R 2 0 2 1 A M E R I C A N LI Q UI D WASTE 35

VACUUM

TECHNOLOGY Pumps - 35 Thru 230 CFM

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Ideal for Indoor/Remote Jobs For: grease trap service pumping, machine coolant pumping-cleaning, remote portable toilet pumping, marina vacuum pump out service, or any pumping and transfer of liquid waste

PowerPaks - Gas & Diesel Powered Belt Drive & Direct Drive

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INDEX

Abbott Rubber CO. Inc..................................................2 800-852-1855 / pumperhose.com

Greasezilla...................................................................... 10 304-658-4778 / greasezilla.com

Paul Swoyer Septics LLC............................................ 35 830-935-4936

American Jetter............................................................ 36 866-944-3569 / americanjetter.com

GSBB Services, LLC...................................................... 36 843-535-5712 / gsbb.biz

Peterson Products..........................................................6 800-669-1434 / pipeplug.com

Aqua-Zyme Disposal Systems Inc........................... 2 979-245-5656 / aqua-zyme.com

Imperial Industries Inc............................................... 27 800-558-2945 / imperialind.com

PolyJohn Enterprises.................................................. 39 800-292-1305 / polyjohn.com

Armal Inc........................................................................ 25 866-873-7796 / armal.biz

In The Round Dewatering........................................ 29 317-539-7511 / ITRDewatering.com

Power Line Industries / Hot Jet USA..................... 36 800-213-3272 / hotjetusa.com

Bright Dyes.................................................................... 36 800-394-0678 / brightdyes.com

J.C. Gury Company Inc..................................................6 800-903-3385 / jcgury.com

RCS II Inc.....................................................................6, 18 518-812-0000 / septicdrainer.com

Cam Spray...................................................................... 28 800-648-5011 / camspray.com

Jet...................................................................................... 14 800-321-6960 / jetincorp.com

Robuschi ........................................................................ 31 gardnerdenverproducts.com •

Com Vac.............................................................................5 800-243-7986 / comvacsystems.com

Key Commercial Corp................................................ 29 877-333-4539 / keycommercial.com

Roth Global Plastics.......................................................4 866-943-7256 / roth-america.com

Comforts of Home...................................................... 38 877-382-2935 / cohsi.com

Masport Vacuum Pump Systems........................... 34 800-228-4510 / mastportpump.com

Stamp Works................................................................. 36 800-758-2743 / sales@stampworks.net

Coxreels........................................................................... 23 800-269-7335 / coxreels.com

McKee Technologies................................................... 11 866-457-5425 / mckeetechnologies.com

Transway Systems Inc................................................ 37 800-263-4508 / transwaysystems.com

Ecological Laboratories Inc...................................... 23 800-326-7867 / propump.com.com

Mid-State Tank Co., Inc.................................................4 800-722-8384 /midstatetank.com

VacCon............................................................................ 33 904-493-4969 / vac- con.com

Eljen Corp....................................................................... 16 800-444-1359 / eljen.com

National Vacuum Equipment, Inc..........................BC 800-253-5500 /natvac.com

Vacuum Sales Inc............................................................3 800-547-7790 / vacuumsalesinc.com

F.M. Manufacturing..................................................... 17 877-889-2246 / fmmfg.com

Navitas Credit Corp..................................................... 32 800-422-1844 /navitascredit.com

Westmoor Ltd............................................................... 36 800-367-0972 / westmoorltd.com

Fruitland Manufacturing ......................................... 15 800-663-9003 / fruitlandmanufacturing.com

Norweco Inc.....................................................................7 800-667-9326 /norweco.com

WWETT22....................................................................... 19 wwettshow.com

3 8 A MERIC AN L IQUID WA S T E DEC EM BER 2021

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Lexus December to Remember. Happy Honda Days. Toyotathon.

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4 0 A MERIC AN L IQUID WA S T E DEC EM BER 2021

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