DECEMBER 2021
y Happ
iday Hol
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INSIDE 5 Fresh Ideas to Boost Customer Communication Page 8 Your Digital Marketing Checklist for 2022 Page 12 In The News Page 18
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D E C E M B E R 2 0 2 1 A M E RI C A N LI QUI D WASTE 3
DECEMBER 2021 | VOLUME 17 | ISSUE 12
CONTENTS
Happy Holidays F E AT U R E S 8 5 Fresh Ideas to Boost Customer Communication 12 Your Digital Marketing Checklist for 2022 18 In The News 24 Superior Septic Services: Nearly a Quarter of a Century in the Business 36 ALW Classifieds 38 Index of Advertisers
CEO & PUBLISHER Gideon W. Smith
CREATIVE DIRECTOR Melissa Kennelly
SENIOR EDITOR Katherine Nolan
EDITORIAL MANAGER Heidi Karpinich
ADVERTISING Tracy Rodean
CIRCULATION Noah Aiden
Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com
SUBSCRIPTIONS $15.00 per year, or by eligible request.
American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2020 by Phoenix Global Media Inc. All rights reserved.
POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559
Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.
4 A ME RIC AN L IQUID WA S T E DEC EM BER 2021
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BUSINESS CORNER
TECH NEWS
P R O D U C T W AT C H
A S S O C I AT I O N N E W S
5 FRESH IDEAS
IN THE NEWS
to Boost Customer Communication A S S O C I AT I O N I N S I D E R
INDEX
SPOTLIGHT
Communication can make all the difference for septic, sewer, or portable restroom contractors as they grow their business. Coordination issues, delays, and miscommunications impede the success of your projects and give a bad impression to your clients. Conversely, contractors who practice effective communication improve collaboration and teamwork, finish projects promptly and impress clients. Fortunately, you can improve your interpersonal skills by applying the following advice to your daily work.
1. CHOOSE THE RIGHT METHOD OF COMMUNICATION People have countless different ways to communicate with texting, email, phone calls, social media, and special platforms. When you start a new project, you
communication. Consider consolidating all your project information onto a single software platform. Your team, clients, and stakeholders will easily stay updated on your project while having a means of communicating issues and questions.
can ensure it proceeds smoothly by establishing
2. INVEST IN SCHEDULING SOFTWARE
an agreed-upon method of communication
Similar to establishing your preferred communication
at the beginning. This dramatically simplifies
platform, contractors should consider investing in
communication and decreases the chance of
scheduling software. These types of software exist to
missing updates, delayed response times, and
help you keep track of all the moving parts for each
misunderstandings.
project. Scheduling, employees, resources, budgets,
You can even look beyond text or email for
8 A ME RIC AN L IQUID WA S T E DEC EM BER 2021
subcontractors, and updates all stay organized and
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easily accessible. Each person working on the project can check who is responsible for what, which keeps team members responsible, accountable, and on task. The client will also have a clear idea of how the project will unfold, and you can feel confident in meeting your deadlines.
You can have a significant impact on the tone of your project if you practice patience,
3. PRACTICE CONCISE, CLEAR COMMUNICATION
address issues honestly, and
Writing and speaking clearly and concisely is the key
keep conversations focused.
to communication. With septic, sewer, and portable restroom projects where every detail matters, you must practice how to best express yourself. In messages and conversations, clearly state your purpose at the beginning. If you are speaking in person, present only necessary details and avoid jargon that distracts or isolates your audience. Whenever
Other people will look to you as an example, and clients will feel confident that they have trusted a professional with their project.
appropriate, you can use visual aids such as photos or documents to support your words. With written messages, you can employ the following tips
tone of your project if you practice patience, address
to improve your writing:
issues honestly, and keep conversations focused. Other
4 Remove extra information
people will look to you as an example, and clients will
4 Clearly address questions and concerns raised by your team or clients 4 Use shorter paragraphs for easier reading 4 Outline critical pieces of information with bullet points Concise yet comprehensive communication takes practice and effort, but it results in grateful collaborators and efficient work.
4. REMAIN PROFESSIONAL IN ALL COMMUNICATIONS
feel confident that they have trusted a professional with their project.
5. PRACTICE ACTIVE LISTENING Effective communication also involves actively listening to those around you. Listening to understand instead of listening to respond will revolutionize the way you approach your work. Listening to respond means you jump ahead in the conversation to what you want to say next. This causes you to miss important information. Listening to understand keeps you present. Write down key points
All projects have ups and downs. The most important
and note any details you want to clarify. If you feel
thing you can do is remain professional — no matter
comfortable, make eye contact or indicate nonverbally
what. While this may not seem groundbreaking, it takes
that your conversation partner has your attention.
effort to stay in a calm, collaborative, problem-solving
Avoid interrupting and wait to formulate your response
mindset. You can have a significant impact on the
until they have finished.
continued on page 10
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BUSINESS CORNER
Active listening increases the efficiency of your
P Rconversations O D U C T and W helps AT Cyou H understand your team, fellow contractors, and clients on a deeper level. CHALLENGE YOURSELF TO KEEP LEARNING Large-scale projects with many phases, details, and moving parts demand effective communication. The smooth progress and success of your septic, sewer, and portable restroom projects rely on your
IN THE NEWS
ability to communicate effectively. As a contractor, you have the responsibility to keep learning how to become a better communicator and to improve your interpersonal skills. With practice, you will finish more projects on time, build your reputation and earn respect.
SPOTLIGHT
TECH NEWS
https://www.forconstructionpros.com/business/ business-services/article/11301269/how-to-improveA S S O C I AT I O N N E W S contractortocontractor-communications https://www.constructconnect.com/blog/6-keys-betterconstruction-communication https://www.unearthlabs.com/blogs/5-steps-to-improveconstruction-communication https://www.masterclass.com/articles/how-to-improveyour-communication-skills#how-to-improve-yourA S S O C I AT I O N I N S I D E R communication-skills https://www.build-review.com/5-strategies-for-improvingconstruction-client-relationships/ https://www.projectmanager.com/blog/best-constructionscheduling-software https://www.thebalancesmb.com/best-constructionscheduling-software-5118150
INDEX
Sources https://www.bigrentz.com/blog/communication-inconstruction
1 0 A MERIC AN L IQUID WA S T E DEC EM BER 2021
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BUSINESS CORNER
P R O D U C T W AT C H
YOUR
Digital Marketing Checklist
IN THE NEWS
FOR 2022
SPOTLIGHT
TECH NEWS
A S S O C I AT I O N N E W S
As for all small businesses in markets with larger competitors, having a comprehensive digital marketing system is necessary for various kinds of waste-handling businesses. It also applies to those with plans to scale their operations to reach state-wide or interstate markets. Use the Chamber’s prescribed digital checklist for small
A S S O C I AT I O N I N S I D E R
business marketing in 2022 to assess your company’s readiness for next year. Let your findings from your informal needs assessment help guide you as you consider more comprehensive digital marketing resources and as you apply your creative marketing processes to generate traffic to your site.
INDEX
WHAT IS DIGITAL MARKETING? Digital marketing is the use of digital communications equipment, software, and marketing processes to reach target audiences via networked digital devices. A com-
This year, the U.S. Chamber of Commerce (USCC) emphasized the specific digital marketing tools today's small businesses need to keep pace with the fast changes through 2021. We can reasonably expect the effects of those changes to be a factor through Q1 2022 and beyond. After all, the
prehensive digital marketing program is a sophisticated strategy that encompasses business communications, web ads, social media, blog content, email, SMS texts, etc. For example, if you’ve ever sent an email to let a customer know you hope to hear from them in the future, that’s digital marketing. What sets digital marketing apart from traditional newspaper or TV ad marketing is the content quality and capacity for personalizing the messaging. In digital business marketing, companies are as likely to put their resources
digital marketing needs the Chamber has
into content marketing as paid Google Ads, for example.
identified are modern fundamentals that
This exceeds merely explaining what products and ser-
have become more obviously critical over the past year due to the extremely increased business reliance on digital. Below is the
vices are and how they work. It gives a business’s audience the caliber, quantity, and frequency of information and customer experience that helps build brand trust and foster greater customer engagement. ADVANTAGES OF DIGITAL MARKETING
USCC’s checklist of digital marketing
Without the advantages of digital marketing today, a
essentials for small business operators.
business attempts to compete while facing some serious
1 2 A MERIC AN L IQUID WA S T E DEC EM BER 2021
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for individuals in mass marketing campaigns is a feat
With the world’s collective knowledge at their fingertips, consumers naturally use the web as their go-to source for information when making buying decisions.
of revolutionary marketing technology. It enables businesses to optimize offerings and responses through sales funnel entry, lead nurturing, and the entire customer lifecycle. Customer Relationship Management: The unmatched efficiency and thoroughness of communications and the depth of knowledge of customer-facing departments equip them to build the strongest possible record of consistency in service quality necessary to build trust in the brand.
obstacles, such as a lack of visibility in your market.
2022 DIGITAL MARKETING TOOLS CHECKLIST
Consumers can have great difficulty locating you, and
A digital marketing program extends far beyond paid
they may not waste time trying to figure out why your
Google ads. There’s a broad digital structure of integrat-
company is absent from normal placement among
ed business software platforms and an extensive set of
your competitors. Contrast the situation for businesses
tools within it. Those support a wide range of marketing
plagued with those problems of undermined potential
processes. Just some of those, include auto emailing
to realizing these benefits of digital for marketing:
campaigns, real-time social site ad tracking analytics,
High Visibility: With the world’s collective knowledge
organic social management, data file security, and inter-
at their fingertips, consumers naturally use the web as
nal and external communications.
their go-to source for information when making buying
A comprehensive and strategically utilized digital mar-
decisions. They browse vendor sites, customer reviews,
keting system empowers savvy marketers to generate
sellers’ social media pages. Businesses reach and are
stunning conversion rates. It also enables them to cul-
easily reached by their audiences where they’re already
tivate the quality of customer relationships that build
shopping.
and sustain a brand overtime at a level of convenience
Responsiveness to Customers’ Needs: Collecting
and efficiency that was just not possible before the dig-
feedback from customers engaging online provides a
ital era. Here are some digital marketing essentials for
wealth of information businesses need to inform the
every small business aspiring to scale operations and
strategic plans that drive their growth.
sustainably manage long-term growth:
Convenience for Consumers: Offering prospective cus-
4 EMAIL MARKETING SYSTEM
tomers easy information access eliminates the barriers
To strategize and manage the roadmap for achieving
space and time present. In other words, distance and
marketing objectives and goals for lead generation,
travel time no longer exist between customers and
businesses need efficient email list management and
businesses when they want to shop or communicate.
enhanced auto-emailing technology. There are various
Personalized Messaging: The capacity to tailor content
good choices, like the popular MailChimp program. continued on page 14
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BUSINESS CORNER
TECH NEWS
The email platform must manage bulk list campaigns with
4 WEBSITE DEVELOPMENT AND ANALYTICS
personalized fields. 4 SOCIAL MARKETING ANALYTICS
An inviting and ideally functioning website is your busi-
Social marketing analytics software should track distrib-
portable restroom rental or sewage system services, for
uted content, contrast response trends with competitors,
example. The web’s success is driven by a combination
and facilitate the rapid rollout of new content based on
of factors. These include insightfully applied SEO that
real-time response rates. Overall, social analytics should
engages the Google algorithm to elevate your site to the
enable small businesses to reach consumers while they’re
top of the first SERP, an appealing and informative site, and
most active on the internet.
effective, actionable CTAs, among other elements.
P R O D U C T W AT C H
I4 NCUSTOMER THE NE WS RELATIONSHIP MANAGEMENT (CRM)
ness in the perception of people searching online for your
A S S O C I AT I O N N E W S
A S S O C I AT I O N I N S I D E R
Having someone on your team with web-building
Advanced CRM software platforms integrate with most
knowledge or using a digital marketing service can be the
modern business IT and telecom systems. CRMs help
difference between success and failure online. Basic web
companies gather and use customer data to maximize
analytics like Google Analytics, which is free to Google
marketing results. Salesforce and HubSpot are just two of
users, provide monitoring and important insights into the
the growing number of popular CRM platforms used by
effectiveness of particular social marketing efforts you
offer excellent no-fuss, low-cost acquisition of this technol-
launch. 4 TEAM COLLABORATION
ogy for the management of marketing, sales leads, and the
There’s no comparing the outdated methods of team
entire customer lifecycle.
communications to advanced digital marketing collabora-
Ssmall P Obusinesses T L I G Htoday. T Subscription cloud CRM services
INDEX
continued on page 16
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BUSINESS CORNER
TECH NEWS
Teams can easily plan and manage group communica-
FULL-SCOPE DIGITAL IN 2022 SMALL BUSINESS MARKETING
tions, track team workflow processes, build status updates,
The value of a modern digital market system for small
delegate project tasks, collaborate on strategy, etc.
businesses in 2022 can hardly be overstated. Digital offers
tion tools featured in today’s better CRM software systems.
P R O D U C T W AT C H
A S S O C I AT I O N N E W S
Dedicated cloud-based platforms for project manage-
small business marketers the technological wherewithal to
ment, such as Trello, are very useful for distributing and
achieve and maintain a level of efficiency and effectiveness
tracking team workflows. Integrated business telecom
that can make their companies more formidable competi-
platforms often feature messaging platforms that include
tors. It offers transformative solutions for small operations
teleconferencing, team chat, group SMS texting, and other
struggling in markets with much larger competitors.
IN THE NEWS
A S S O C I AT I O N I N S I D E R
In the broad view, digital marketing technologies make it
resource sharing. 4 FILE STORAGE AND SECURITY
possible to deliver the quality and frequency of customer
Businesses need secure data file storage for sensitive
engagement and attentiveness to customer needs that
customer information. They also need efficient data file
define a brand. A scarcely noticed local business can ele-
indexing and access control features. Google Drive and
vate its status in its market as the one that best prioritizes
other popular Cloud storage services are good options for
customer satisfaction and experience. That’s the hallmark
own networks. For an additional layer of security, small
ness sector.
S P O T Lthat I GareHnot T yet in a position to establish their businesses businesses may consider employing a VPN, which routes
web activity through a separate server, for fortified online security.
1 6 A MERIC AN L IQUID WA S T E DEC EM BER 2021
INDE X in today’s digitally-driven U.S. busiof marketing success Sources https://www.uschamber.com/co/grow/marketing/topdigital-tools-for-startups
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A S S O C I AT I O N I N S I D E R
IN THE NEWS
THE COMPACT, YET POWERFUL JM-1450 JET-SET® WATER JET FROM GENERAL PIPE CLEANERS USES HIGH PRESSURE WATER TO CLEAR DRAIN LINES CLOGGED WITH GREASE, SAND, SLUDGE, AND ICE.
SPOTLIGHT
INDEX
Overall height of the JM-1450 is 34”. Remove the
And the telescoping handle and removable hose reel
easily detachable hose reel – and height drops to
make maneuvering easy. The JM-1450 is powered by a 1-1/2 hp (13 amp)
just 14-1/2”. Wheel the trim JM-1450 right to troubles! The heavy duty frame rides on two 8” semi-pneumatic tires.
sealed motor with GFCI that drives a 1500 psi, 1.7 gpm triplex pump. On-demand Vibra-pulse® technology helps propel hoses down long runs and around tight bends – even in small lines. General’s unique feature ensures a constant flow rate whether Vibra-pulse is on or off. Safety features include a thermal relief valve to protect the pump from heat damage, as well as a backflow check valve and inlet filter. An optional spray wand is also available. For additional information, contact the Drain Brains® at General Pipe Cleaners at 800-245-6200 or 412-771-6300, or visit https://drainbrain.com/en/products/genpack/
About General Pipe Cleaners General Pipe Cleaners, a division of General Wire Spring Co., is a leading manufacturer of high quality Americanmade drain cleaning equipment. In business since 1930, the four-generation, family-owned company is
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Join the Community
Your Expertise is On Call
Your customers count on you to be there when they need you, to help them get life back to normal. But in your demanding and fast-paced business world, where do you find support? Only at your industry’s event. See the latest equipment and attend classes to learn new techniques and enhance business skills. Being here is the right call for your business.
Make plans now to attend Expo Hall February 22-24. Conference February 21-24.
IN THE NEWS
INFILTRATOR ADVANCES GOALS BY S PSUSTAINABILITY OTLIGHT OPTIMIZING RECYCLED PP QUALITY & PERFORMANCE WITH MILLIKEN’S DELTAMAX™ MODIFIER FOR IMMEDIATE RELEASE Nov. 2, 2021
Spartanburg, S.C. – To advance its sustainability
A S S O C I AT I O N I N S I D E R
INDEX
MEDIA CONTACT Sean Norton sean.norton@milliken.com “As a company focused on sustainability, we +1 864 503 6582
strategy, Infiltrator Water Technologies has adopted
have always used recycled materials,” said Dave
DeltaMax™ technology from Milliken & Company’s
Smith, purchasing manager, Infiltrator. “But when agodfrey@ahminc.com
Chemical Business. The company, a market leader
we faced new issues with recycled PP, including
in onsite wastewater treatment, is using DeltaMax
lack of post-industrial content and greater lot-to-
Amy Godfrey
+1 413 358-8595
in post-consumer content, we found Goalslot byvariation Optimizing Recycled PP traditional additives were not up to the challenge. performance ofQuality recycled polypropylene (rPP)with used Milliken’s to & Performance DeltaMax™ Modifier Performance Modifier to optimize the quality and Infiltrator Advances Sustainability
injection mold its Quick4® Series of septic chambers.
Based on previous collaborations with Milliken,
we tried Water the DeltaMax technology Infiltrator faced challenges obtaining satisfactory Spartanburg, S.C. – To in advance its sustainability strategy, Infiltrator Technologies has adoptedand achieved DeltaMax™ technology from Milliken & Company’s Chemical Business. The company, a market leader in modifier allows impressive results. This performance supplies of rPP, which was frequently mixed with
onsite wastewater treatment, is using DeltaMax Performance Modifier to optimize the quality and us its to purchase a broader range of recycled performance of recycled polypropylene (rPP) used to injection mold Quick4® Series of septic chambers. Infiltrator faced challenges in obtaining satisfactory supplies of rPP, which was frequently PP, increase the yield from each load of mixed with post-consumer polyethylene (PE). By incorporating DeltaMax™ m100 Melt Flow Modifier to material and deliver a better product to our improve impact resistance and melt flow rate (MFR), which can degrade during recycling, Infiltrator has experienced improved product performance as it relates to brittleness customers.” and increased the percentage of rPP used in septic chamber production to promote circularity.
“Many converters and manufacturers are
turning to Modifier recycled Milliken will display Infiltrator’s septic chambers made with DeltaMax Performance at plastic its boothas part of their (#A700) at Compounding World Expo North America, Nov. 3-4, in Cleveland, Ohio. The event is co-located environmental initiatives,” said Emily Blair, with Plastics Recycling World Expo, Plastic Extrusion World Expo and Polymer Testing World Expo. global product line manager, Milliken &
“As a company focused on(PE). sustainability, we have always used recycled“But materials,” said Dave Smith, Company. successfully incorporating recyclate post-consumer polyethylene By incorporating purchasing manager, Infiltrator. “But when we faced new issues with recycled PP, including lack of post– especially post-consumer content – can be a DeltaMax™ m100 Melt Flow Modifier to improve industrial content and greater lot-to-lot variation in post-consumer content, we found traditional additives were not up to the challenge. Based on previous collaborations with Milliken, we tried the variables. That’s complicated undertaking, with many impact resistance and melt flow rate (MFR), which can DeltaMax technology and achieved impressive results. This performance modifier allows us to purchase whyofthe rightand additive so important. degradea broader during range recycling, Infiltrator has experienced of recycled PP, increase the yield from each load material deliver aisbetter product Our DeltaMax to our customers.” technology, which was developed specifically improved product performance as it relates to
for plastic virgin as and recycled brittleness and increased percentageare of rPP used “Many converters andthe manufacturers turning to recycled part of theirpolypropylene, environmental is allowing initiatives,” said Emily Blair, global product line manager, Milliken & Company. “But successfully efforts while Infiltrator to expand its sustainability in septic chamber production to promote circularity. incorporating recyclate – especially post-consumer content – can be a complicated undertaking, with
ensuring excellence in production and in the field.” Milliken willvariables. display Infiltrator’s septic many That’s why the rightchambers additive is so important. Our DeltaMax technology, which was developed specifically for virgin and recycled polypropylene, is allowing Infiltrator to expand its made with DeltaMax Performance Modifier at its IMPROVING MELT FLOW AND IMPACT sustainability efforts while ensuring excellence in production and in the field.”
booth (#A700) at Compounding World Expo North
RESISTANCE SIMULTANEOUSLY
America, Nov. 3-4, in Cleveland, Ohio. The event is
Infiltrator’s recycled plastic septic chambers are
co-located with Plastics Recycling World Expo, Plastic
engineered for strength and performance, are easy to
Extrusion World Expo and Polymer Testing World Expo.
install and have greater design flexibility (including a
2 0 A MERIC AN L IQUID WA S T E DEC EM BER 2021
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Smith noted, “Our manufacturing team has high
Milliken’s DeltaMax m100 melt flow modifier increases the MFR of rPP by up to three times while maintaining impact properties.”
confidence in DeltaMax based on the excellent results we are seeing. Equally important, our customers are pleased with the increased durability of our septic chambers, even under temperature extremes and other harsh field conditions. Thanks to our collaboration with Milliken, we are achieving our processing and performance goals for recycled PP while strengthening Infiltrator’s sustainability posture.” Currently, Infiltrator
smaller footprint) as compared with stone and pipe. Melt
is working with Milliken to investigate other high-
flow and impact performance are critical properties in
performance additives with the potential of increasing
the manufacture and installation of these chambers,
dimensional stability of the Quick4 septic chambers.
which are used in the leachfields of residential (and some commercial) septic systems. These 4-ft.-long, semicircular parts with complex geometries require a high MFR for complete mold filling and rapid throughput. Contamination of rPP with discarded PE can negatively affect production speed and part quality. Milliken’s DeltaMax m100 melt flow modifier increases the MFR of rPP by up to three times while maintaining impact properties. In the field, Infiltrator’s septic chambers must withstand installation in leachfields using heavy equipment, with the potential for breakage. The use of DeltaMax Performance Modifier allows Infiltrator to open up
About Milliken At Milliken & Company, we harness our materials science expertise to deliver tomorrow’s breakthroughs today. Drawing on thousands of innovative patents and a portfolio with applications across the textile, flooring, specialty chemical, and healthcare businesses, we create products that enhance people’s lives and deliver solutions for our customers and communities. Across the globe, we rally behind a shared sense of integrity and excellence as we strive to positively impact the About Infiltrator Water Technologies Infiltrator Water Technologies is a leading manufacturer of products for the water and wastewater industries. For over
its recycled material streams and maintain product
30 years, the company has been manufacturing a variety
performance in the challenging field construction
of innovative and environmentally friendly alternatives to
environments. The rate of field failures due to brittle
traditional pipe and stone leach field and concrete septic
behaviour has been reduced by roughly 90% after
wastewater components. To learn more about Infiltrator,
moving to DeltaMax from the incumbent additive.
please visit the company’s website at www.infiltrator.com/
The Milliken technology boosts impact resistance and
about.
acts as a compatibilizer between the functional groups of the impact copolymer to prevent delamination and improve impact performance. As a result of these improvements, Infiltrator has been able to increase the percentage of rPP in its septic chambers to more than 80 percent, and also obtain a greater yield from each bale of recycled content.
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IN THE NEWS
A S S O C I AT I O N I N S I D E R
SPOTLIGHT
INDEX
RIDGID® EXPERIENCE RETURNS; WINNERS RECEIVE TRIP TO RIDGID WORLD HEADQUARTERS
A part of Emerson’s professional tools portfolio, RIDGID to share next contest details early 2022
Elyria, Ohio – November 4, 2021 – RIDGID®,
innovations that have yet to hit the market and to
part of Emerson’s professional tools portfolio,
provide insight for future product development.
recently welcomed winners of the fourth annual
Almost immediately, attendees took to social media
RIDGID Experience Contest to the brand’s world
to share their trip highlights with others – including
headquarters. Winners of the all-expenses-paid,
all the perks of the experience:
3-day trip enjoyed a variety of VIP professional and networking experiences, including the opportunity to build their own iconic RIDGID customized pipe wrench, get a sneak peek at the latest RIDGID
“There is no better way to celebrate the hard work these tradespeople give to their customers than treating them to a VIP experience,” said Becky Brotherton, director of engagement marketing, RIDGID for Emerson. “Adding to this year’s excitement was getting to interact with those just entering the field, learning how they got interested in the trades and where they plan to make their mark in the profession.” For the first time, RIDGID Experience winners included apprentices, with Pedro Valles, a fourth-
2 2 A MERIC AN L IQUID WA S T E DEC EM BER 2021
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year apprentice at Apollo Mechanical Contractors in
About Emerson
Denver participating in the trip. He described the RIDGID
Emerson (NYSE: EMR), headquartered in St. Louis, Missouri
Experience this way: “I feel privileged to meet such
(USA), is a global technology and engineering company
amazing people behind great tools. It’s an apprentice’s
providing innovative solutions for customers in industrial,
dream to hang with the big boys and girls. Thank you so
commercial, and residential markets. Our Emerson
much to the RIDGID family!” Details on the 2022 RIDGID Experience Contest will be announced early next year with entries first being accepted at WWETT22, Feb. 22-24, in Indianapolis. Emerson’s professional tools business, which includes RIDGID as well as the Greenlee® and Klauke® brands, provides the industry’s broadest portfolio of advanced,
Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial and Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency, and create sustainable infrastructure. For more information visit Emerson.com.
reliable tools and technologies for the mechanical, electrical and plumbing trades globally. Visit emerson.com/professionaltools for more information.
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INDEX
SPOTLIGHT
SUPERIOR
SEPTIC SERVICES
Nearly a Quarter of a Century in the Business
With nearly a quarter of a century in the business of doing direct septic service in the suburbs around the northeast side of Seattle, Washington, Superior Septic Service has made quite a name for itself. continued on page 26
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You Spoke. We Listened! New Optional One Piece Tank Strong, Solid, Dependable
» 60 Gallon Tank » One Piece » Easy to Assemble » Easy to Clean
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D E C E M B E R 2 0 2 1 A M E R I C A N LI Q UI D WASTE 25
INDEX
SPOTLIGHT
T
he standard life cycle of a septic service
But not so with Superior Septic Service. This family-owned and operated organization has made
company goes something like this:
septic service its primary
Beginning with a single septic service truck, the company expands for at least a decade before acquiring portable toilets for rentals. Once the portable toilet rental business grows sufficiently, the company begins to curtail
This family-owned and operated organization has made septic service its primary function...
function, and this did not change when they acquired their collection of portable toilets. Their services include septic pumping and repair, septic inspections, boat and RV septic service, 300 gallon RV temporary tank removal, and portable toilet rentals.
its septic service capabilities and begins to focus on catering to events and
Interestingly, their septic services have been their
construction sites with portable toilets. You might
chosen growth area, even as the success of their
think of it as something of a rite of passage.
portable toilets grows. continued on page 28
2 6 A MERIC AN L IQUID WA S T E DEC EM BER 2021
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your premier
tank manufacturer WE ARE IMPERIAL. At IMPERIAL INDUSTRIES, we have been going the extra mile designing and manufacturing specialized commercial sanitation tanks for more than 39 years - constantly evolving to meet the changing needs of your industry. It is our mission to provide you, our valued customers, with dependability for the road ahead. • Quality • Durability • Customer Support • Truck Dealer Partners Better efficiency means bigger profits...let us help you get the results you want!
OFFERING A WIDE RANGE OF SEPTIC & PORTABLE PUMPING EQUIPMENT: • Septic Trucks • Portable Restroom Service Units • Grease Units • Vacuum Trailers • Hydraulic Hoist Tanks • 407/412 DOT Tanks • Parts Tanks available in your choice of metal - steel, aluminum or stainless steel. We’ve built over 150,000 tanks and counting.
We have stock on the ground ready to go to work for you!
Custom options available! Subscribe to our YouTube channel Imperial Industries, proudly family-owned and operated in central Wisconsin for more than 39 years, is the trusted choice for specialized septic solutions and expert service.
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Imperial Industries Inc.
D E C E M B E R 2 0 2 1 A M E R I C A N LI Q UI D WASTE 27
INDEX
SPOTLIGHT
WORKING WELL UNDER PRESSURE
EW N
N
EW
Pressure Washers & Drain Jetting Equipment
P.O. Box 1107 - 135 E Mile Road - Kalkaska, MI 49646 p: 231.258.4870 - f: 231.258.2019 - sales@marshind.com RCJ4008H »200' x 3/8" Jet Hose on Manual Reel
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Thank You West Michigan Septic for adding another one of our units to your fleet. It’s always a pleasure working with you!
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3012H Power Unit
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Their portable toilet collection includes about a
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Check out our website for more information: www.marshind.com
2 8 A MERIC AN L IQUID WA S T E DEC EM BER 2021
26
Pumper | December 2021
Join us on Facebook See the progress of some of our units in the making. Vi si t Us
the terrain and water table in northern Washington state is known for its septic problems. With the proximity of one of the world's largest fault lines, the high water table, coastal location, and the high variance in temperatures... . A UNIQUELY FOCUSED SEPTIC COMPANY Superior Septic's laser focus on septic-related service is unusual. But when you look into their organization a little further, it starts to make sense. For a start, the terrain and water table in northern Washington continued on page 30
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D E C E M B E R 2 0 2 1 A M E R I C A N LI Q UI D WASTE 29
SPOTLIGHT
state is known for its septic problems. With the proximity of one of the world's largest fault lines, the high water table, coastal location, and the high variance in temperatures between the hot and cold seasons, septic tanks have their work cut out for them. SUPERIOR SEPTIC'S FOCUS ON VALUE-ADDED LOCAL MARKETING Superior Septic's commitment to value-added septic service doesn't end with their focus on septic. They also maintain what's probably the most well-organized and up-to-date septic service blog page among any of the small and medium-sized companies we've covered. They have what appears to be a monthly blog column that goes back for
INDEX
Superior Septic's commitment to value-added septic service doesn't end with their focus on septic. They also maintain what's probably the most wellorganized and up-to-date septic service blog page among any of the small and medium-sized companies we've covered.
years and years. If you've ever had a septic problem continued on page 32
3 0 A MERIC AN L IQUID WA S T E DEC EM BER 2021
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TriFlow 825 ■
■
■
■
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Straight Tri–Lobe
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Flexible Options & Installation Coolest Blower Temperatures in it’s Class More Energy Efficient vs. Other Straight Lobe Blowers
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D E C E M B E R 2 0 2 1 A M E R I C A N LI Q UI D WASTE 31
SPOTLIGHT
INDEX
or suspected that you did, then a blog like that is a godsend. What it shows is that they understand the fact that their customer base may have a problem they don't understand, and if they don't believe they can afford to call a professional septic service, they will start searching for other solutions. More often than not, this will lead the would-be customer to an online forum. But it will also lead them to the blog pages of companies like Superior Septic Service. continued on page 34
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UNEARTHING . �··s1 · --. --
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D E C E M B E R 2 0 2 1 A M E R I C A N LI Q UI D WASTE 33
SPOTLIGHT
INDEX
This allows the customer to learn in detail all about the very thing that is on their mind. They can get their questions answered, discover exactly what the cause of their problem is... This allows the customer to learn in detail all about the very thing that is on their mind. They can get their questions answered, discover exactly what the cause of their problem is, and discover on their own what services to seek out. In online marketing, we talk about “value-added content,” and this is exactly what we mean. If you were a homeowner in Maple Valley Washington with a problem such as an odd septic smell, or sewage rising to the surface of the soil in your yard, you might quickly perform a Google search briefly describing the situation. In so doing, you would be presented with a few pages of search results which is likely to contain a link to a Superior Septic Service blog page that will tell you exactly what the issue is and what service you need to remedy it.
Sources https://septicnow.com/
3 4 A MERIC AN L IQUID WA S T E DEC EM BER 2021
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D E C E M B E R 2 0 2 1 A M E R I C A N LI Q UI D WASTE 35
VACUUM
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INDEX
Abbott Rubber CO. Inc..................................................2 800-852-1855 / pumperhose.com
Greasezilla...................................................................... 10 304-658-4778 / greasezilla.com
Paul Swoyer Septics LLC............................................ 35 830-935-4936
American Jetter............................................................ 36 866-944-3569 / americanjetter.com
GSBB Services, LLC...................................................... 36 843-535-5712 / gsbb.biz
Peterson Products..........................................................6 800-669-1434 / pipeplug.com
Aqua-Zyme Disposal Systems Inc........................... 2 979-245-5656 / aqua-zyme.com
Imperial Industries Inc............................................... 27 800-558-2945 / imperialind.com
PolyJohn Enterprises.................................................. 39 800-292-1305 / polyjohn.com
Armal Inc........................................................................ 25 866-873-7796 / armal.biz
In The Round Dewatering........................................ 29 317-539-7511 / ITRDewatering.com
Power Line Industries / Hot Jet USA..................... 36 800-213-3272 / hotjetusa.com
Bright Dyes.................................................................... 36 800-394-0678 / brightdyes.com
J.C. Gury Company Inc..................................................6 800-903-3385 / jcgury.com
RCS II Inc.....................................................................6, 18 518-812-0000 / septicdrainer.com
Cam Spray...................................................................... 28 800-648-5011 / camspray.com
Jet...................................................................................... 14 800-321-6960 / jetincorp.com
Robuschi ........................................................................ 31 gardnerdenverproducts.com •
Com Vac.............................................................................5 800-243-7986 / comvacsystems.com
Key Commercial Corp................................................ 29 877-333-4539 / keycommercial.com
Roth Global Plastics.......................................................4 866-943-7256 / roth-america.com
Comforts of Home...................................................... 38 877-382-2935 / cohsi.com
Masport Vacuum Pump Systems........................... 34 800-228-4510 / mastportpump.com
Stamp Works................................................................. 36 800-758-2743 / sales@stampworks.net
Coxreels........................................................................... 23 800-269-7335 / coxreels.com
McKee Technologies................................................... 11 866-457-5425 / mckeetechnologies.com
Transway Systems Inc................................................ 37 800-263-4508 / transwaysystems.com
Ecological Laboratories Inc...................................... 23 800-326-7867 / propump.com.com
Mid-State Tank Co., Inc.................................................4 800-722-8384 /midstatetank.com
VacCon............................................................................ 33 904-493-4969 / vac- con.com
Eljen Corp....................................................................... 16 800-444-1359 / eljen.com
National Vacuum Equipment, Inc..........................BC 800-253-5500 /natvac.com
Vacuum Sales Inc............................................................3 800-547-7790 / vacuumsalesinc.com
F.M. Manufacturing..................................................... 17 877-889-2246 / fmmfg.com
Navitas Credit Corp..................................................... 32 800-422-1844 /navitascredit.com
Westmoor Ltd............................................................... 36 800-367-0972 / westmoorltd.com
Fruitland Manufacturing ......................................... 15 800-663-9003 / fruitlandmanufacturing.com
Norweco Inc.....................................................................7 800-667-9326 /norweco.com
WWETT22....................................................................... 19 wwettshow.com
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Lexus December to Remember. Happy Honda Days. Toyotathon. Happy Poly Days... Now That’s a Celebration We Can Get Behind.
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