American Liquid Waste - December 2023

2004-2023

AMERICAN LIQUID WASTE 9

DECEMBER 2023

AMERICAN

MAGAZINE

LIQUID WASTE MAGAZINE

INSIDE Sustainability in Septic Services: Eco-Friendly Practices Page 22 Gear Box: Understanding Your Unique Market Page 26 In The News Page 32 How Will AI Impact Your Small Business? Page 38

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DECEMBER 2023 | VOLUME 19 | ISSUE 12

CONTENTS

F E AT U R E S 8

The Throne Depot, Boston MA - Porta Potties Fit for Royalty!

22 Sustainability in Septic Services: Eco-Friendly Practices 26 The GEAR BOX: Understanding Your Unique Market 32 In The News 38 How Will AI Impact Your Small Business?

45 ALW Classifieds 50 Index of Advertisers

CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2023 by Phoenix Global Media Inc. All rights reserved.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

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D E C E M B E R 2 0 2 3 A M E RI C A N LI QUI D WASTE 7

INDEX

SPOTLIGHT

THE THRONE DEPOT

Boston MA - Porta Potties Fit for Royalty!

Boston entrepreneurs, Steve Brodeur and Michael Cormier, are the owner-operators of The Throne Depot, and creators of the most prestigious concept in the portable toilet rental industry. The partners have created an urban rental product opportunity for even the most discerning of porta potty patrons. Each of their pristine portables is maintained using only the best cleaning supplies and features a full stock of environmentally friendly restroom hygiene products.

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THE RISE OF A BOSTON PORTA POTTY DYNASTY Maybe calling it a dynasty in the making is a stretch — or, is it? The growth of this rental service company is pretty staggering. Brodeur tells the story of the early days, before the partnership, and how he and Cormier came to invest in this industry and start up this unique company. “Michael and I were in the truck business in the late ‘90s, in Hinos. (Hino is Toyota’s largest division in the world.) We have 30 of them. They’re the trucks we use.

...“So, we bought 26 toilets in December 1995. By 2013, we were buying as many as could fit on an 18-wheeler, 120 toilets on a truck.”

I worked for Mike. He had a dealership, I was doing sales for him. There was no porta potty to be sold in the whole state. We looked at that, we started that. I had been in the dot-com business previously. I was a salesperson selling online software. People ordered their cement and lumber online. I was in that business for a couple of years, and then we started the porta potty company. We thought, “How hard can it be?”

Note here that to meet The Throne Depot leadership is to promptly and simultaneously encounter their dry wit meshed with razor-sharp business acumen. Steve goes on, “So, we bought 26 toilets in December 1995.

By 2013, we were buying as many as could fit on an 18-wheeler, 120 toilets on a truck.” continued on page 10

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SPOTLIGHT

INDEX

MARKETING AND SALES AT THE THRONE DEPOT

our biggest real estate and our best advertisement.”

Asked how the business secures new customers,

EAST-COAST PARTNERSHIP TAKES THE THRONE!

whether by standard marketing and sales, contract

Steve recollects, “We both worked our full-time jobs

bidding, branching out around anchor clients,

and started the company part-time in 2005-2006.

Steve explains, “We currently manage our current

Mike went full-time in 2010 and I went in 2011.

customers’ needs very carefully to provide top

Then, the real estate market crashed in 2008, [which

service. So, we may call and send email blasts to let

damaged the national economy]. Growth has been

them know about options for enhancing the products

consistently climbing year after year since that time.

and services we provide for their users at their sites.”

We are very service oriented, so we continue to grow

What about marketing methods? He continues, “We

with and work with our customers as they grow. For

put our company stickers on all four sides of every

example, we started doing the annual Boston Pride

unit we provide. Most businesses in the industry don’t

for the People event in 2006. This was our 10th time

put them on all four sides. Our portable restrooms are

working with them. It started with providing the continued on page 12

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INDEX

SPOTLIGHT

event with just delivering a few portable units. This year we provided 250.”

Today, Steve and Mike have about 6,000 portable restroom rental units in their inventory. That includes about 30 trailers with 2 to 10 units per trailer. It also includes about 400 Handicap Accessible Toilets. The company also offers numerous handwashing stations. The business operates in Massachusetts, Rhode Island, and Southern New Hampshire. The company currently has around 50 employees on average, including 10 office staff members.

“We are a family-owned company.

We have employed a lot of people locally. We have great employees. We work with municipalities, including the City of Boston.

“We are a family-owned company. We have employed a lot of people locally. We have great employees. We work with municipalities, including the City of Boston. We provide services to the arena where the Bruins play. Many of our restroom units are there at the stadium for the whole season.“ ROYAL SERVICE FOR THE THRONE DEPOT CUSTOMERS The business model of The Throne Depot is straightforward, ranging from a one-time, singleunit porta potty rental to long-term large arrays continued on page 14

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MAKING A POSITIVE IMPACT ON COMMUNITIES AND ENVIRONMENTS AROUND THE WORLD

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SPOTLIGHT

INDEX

of full-scale restroom trailers with all the hygiene

go the extra distance to over-deliver on service by

facility options. With so many thousands of restroom

perpetually cultivating an employee base that is

rental units in inventory, there is no rental restroom

customer-centric and fixated on quality.

need at any private social event or any commercial

That may mean recalculating and reconfiguring

or industrial purpose that goes unfilled by The

for the customer to provide their event guests with

Throne Depot in the Boston market.

the most comfortable and convenient use of the

The owners and their ever-growing team don’t just

facilities they provide. Or, it may mean hand-holding

provide a first-class rental product and service. They

anxious brides and other event hosts through

are focused on staying ahead of each customer’s

planning to ensure a smooth procurement and

request. Steve explains that, first, they help people

placement experience for them.

by supplying exactly what they need for their purposes with the region’s best portable restroom

ENVIRONMENTALLY CONSCIOUS BUSINESS LEADERSHIP

equipment and services (sometimes vs. what they

Steve emphasized that none of the cleaning or

thought they wanted and needed). Second, they

hygiene supplies used by their service impact the continued on page 16

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D E C E M B E R 2 0 2 3 A M E R I C A N LI Q UI D WASTE 15

SPOTLIGHT

INDEX

environment. When asked how much difference that really makes to prospective customers, based on what he’s heard from them. He answered simply, “That is usually not really a final decision-

Our trailer division provides customers with a luxury restroom

making factor for them, even though it may be

experience. The trailers are

initially [when they’re shopping for potential

temperature controlled with air-

vendors].” But, it is a priority for us to run an environmentally sound business.”

QUALITY DRIVES GROWTH OF RESTROOM RENTAL BUSINESS

conditioning and heat, important for winters in the northeast.

We asked Steve, what types of growth has your business experienced? “The major push for us

Our trailer division provides customers with

is our trailers. We will continue to add those.

a luxury restroom experience. The trailers are

There is an ever-increasing demand for those on

temperature controlled with air-conditioning

construction sites, at small events, large events, for

and heat, important for winters in the northeast.

seasonal activities, and everything in between. It’s

They also feature running water, solid-surface

our major growth area.

countertops, and a built-in sound system. They're continued on page 18

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SPOTLIGHT

INDEX

before it goes to the customer’s site. Then, there are quality control inspections. A quality team member picks a driver to follow and goes to examine the toilet unit within an hour after it’s been serviced to check quality. We have several people who do that, including drivers who’ve become lead techs, supervisors on the road, and in-house supervisors.”

COMPANY CULTURE AT THE THRONE DEPOT, BOSTON MA Steve Brodeur reflects on the national employment growing in popularity because they elevate the guest

market condition, “Everybody’s impacted by the

experience at any event and increase employee

workforce problem in our country. We work in that

morale on construction sites.

situation daily. Our approach is to provide employees

Our quality management system ensures that the

with a good place to work and earn a living. We

freshness of each rental unit is unsurpassed. First,

provide full benefits, including a 401k plan, health

two people inspect each portable restroom unit

insurance, and more.

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WORKING WELL UNDER PRESSURE Pressure Washers & Drain Jetting Equipment

Our employees get certified through the Portable

EW N

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Sanitation Association International, which benefits our operations. We also have an Employee of the Month award, Driver of the Month, referral bonuses, a photo contest, and Safety awards.”

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office. We guarantee service to the toilet while we are there or communication with the customer about why it cannot be serviced at that time. We reach out to the customer to give them an opportunity to come out and make the unit accessible for servicing. We will go ahead and wait so we can complete the service work. We do not want to go back later. We want to provide service at

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D E C E M B E R 2 0 2 3 A M E R I C A N LI Q UI D WASTE 19

Pumper | December 2021

SPOTLIGHT

INDEX

Our SOCO (Service or Call Office) policy is copyrighted.

Nobody else uses it.

We really depend on it.

This is one reason why we don’t have a lot of service issues. We have developed this and other important service policies through many years of growing and implementing better ways to operate in the business.

Our SOCO policy is copyrighted. Nobody else uses it. We really depend on it. Our customers depend on

this thinking it’s an easy business, but it’s work. They

it. If you need a toilet for your event, the last thing

soon end up dropping their price and can’t deliver

you want to discover is that the toilet facilities were

what they promise to their customers. So, provide a

not getting serviced due to some issue and nobody

good service at a fair, reasonable price, and show up

reached out to help you resolve it in time.”

when you say you will, and do what you say you will

KEY FUTURE RISKS

do for people.”

ALW asked this successful long-time Boston business owner what he sees as a potential internal or external

For more information about The Throne Depot,

problem that could impact the future of his company.

call (800) 404-4038 or visit thronedepot.com/.

Steve readily identifies a general economic concern, “The high interest rates will slow down the building trades, and it’s the cause of the high cost of our equipment. So, from the cost of goods to the high interest rates…”

ADVICE FOR INDUSTRY NEWCOMERS FROM STEVE BRODEUR, THE THRONE DEPOT, BOSTON MA “What advice do I have for people coming into portable restroom rental business ownership? Do what you say you’re going to do. It’s called having integrity. Keep your word. A lot of people come into

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D E C E M B E R 2 0 2 3 A M E R I C A N LI Q UI D WASTE 21

BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

IN THE NEWS

SUSTAINABILITY

A S S O C I AT I O N I N S I D E R

IN SEPTIC SERVICES: ECO-FRIENDLY

SPOTLIGHT

INDEX

It’s not just about being green for the sake of it;

tank maintenance. State-of-the-art inspection

it’s about keeping up with what today’s savvy

equipment can help contractors identify and

customers want. They’re not just looking for a

address issues before they escalate, minimizing

service; they want a service that’s kind to the

the need for extensive and resource-intensive

planet.

repairs. Regular maintenance extends the life of

Now, let’s talk about the solution. In this article,

septic systems and reduces the waste generated

we’re diving into practical steps, from cutting

by significant overhauls.

down waste to using water smarter and figuring

PROACTIVE WATER CONSERVATION

out better ways to toss out the junk. It’s not just

Water conservation is an environmentally

about being friendly to Mother Earth; it’s about

friendly practice that can benefit septic service

ensuring your septic service isn’t left in the dust.

contractors in two ways. Firstly, by promoting

ADOPT EFFICIENT WASTE MANAGEMENT

water-saving initiatives, contractors contribute

Efficient waste management practices are key

to environmental conservation efforts. Secondly,

to sustainable septic services. By implementing

they can enhance the efficiency of septic

such procedures, contractors can reduce the

systems.

environmental impact of their operations while

Adopting water-saving technologies, such as

also optimizing resource utilization.

low-flow toilets and water-efficient appliances,

One practical way to achieve this is by

can significantly reduce the overall water load on

investing in advanced technology for septic

septic systems. This, in turn, helps avoid system

2 2 A MERIC AN L IQUID WA S T E D E C E M B E R 2023

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overload and potential failures and aligns with the

Adopting water-saving technologies, such as low-flow toilets and water-efficient appliances, can significantly reduce the overall water load on septic systems.

broader goal of sustainable water management.

Contractors can also advise their clients on responsible water usage habits. Simple measures like fixing leaks promptly, using dishwashers and washing machines effectively, and avoiding excessive water usage during peak times can substantially impact water conservation efforts.

EMBRACE ECO-FRIENDLY DISPOSAL METHODS Proper disposal of septic waste is a critical aspect of sustainable septic services. Adopting environmentally responsible disposal practices ensures that the impact of septic operations on ecosystems and water sources is minimized.

One practical approach is the utilization of continued on page 24

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D E C E M B E R 2 0 2 3 A M E R I C A N LI Q UI D WASTE 23

BUSINESS CORNER

P R O D U C T W AT C H

One practical approach is the

utilization of advanced treatment technologies for septic waste.

I N T These HE NE WS technologies facilitate the

removal of harmful contaminants,

TECH NEWS

advanced treatment technologies for septic waste.

A S S O C I AT I O N N E W S

These technologies facilitate the removal of harmful contaminants, ensuring that the discharged water is of a quality that poses minimal environmental risk. Implementing such systems complies with environmental regulations and demonstrates a commitment A S S O to C responsible I AT I O Nbusiness I N S practices.

IDER Contractors can explore partnerships with wastewater treatment facilities to ensure that septic

ensuring that the discharged water

waste is processed in an environmentally friendly

is of a quality that poses minimal

regional solutions that optimize the treatment and

SPOTLIGHT

environmental risk.

2 4 A MERIC AN L IQUID WA S T E D E C E M B E R 2023

manner. Collaborative efforts can lead to developing

I NofDseptic E X waste, contributing to a closed-loop reuse system that minimizes environmental impact.

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ENGAGE IN COMMUNITY STAKEHOLDER EDUCATION To truly make the septic service industry more sustainable, it is crucial to prioritize education and awareness among all those involved. Contractors can play a major role in spreading knowledge and information about eco-friendly practices to their clients, employees, and the wider community.

One effective way to achieve this is by organizing workshops, distributing informational materials,

https://greenlivingguy.com/2020/03/are-septic-systemsgood-for-the-environment/ https://organicabiotech.com/how-to-make-your-septicsystem-eco-friendly/ https://crewsenvironmental.com/blog/steps-to-makeseptic-system-environmental-friendly/ https://www.affordablepumpingservices.com/blog/2021/ may/eco-friendly-septic-tank-upgrades/ https://www.regamarketing.com/septic-excavation/ articles/sustainable-marketing-practices-for-septiccompanies

and using digital platforms to launch awareness campaigns. Educating clients about the benefits of sustainable septic practices can help create a sense of responsibility and establish the contractor as a trusted partner in environmental protection.

Contractors can also invest in employee training programs to ensure their workforce is well-informed about the latest eco-friendly technologies and practices. This enhances their skill set and highlights the company's commitment to sustainability.

IMPROVE YOUR SEPTIC SERVICE OUTFIT BY ADOPTING ECO-FRIENDLY PRACTICES In septic, sewer and portable restroom services, embracing sustainability is no longer an option but

We Make Portable Sanitation Smell Good!

a necessity. By incorporating eco-friendly practices such as waste reduction, water conservation, and environmentally responsible disposal, contractors can align with regulatory requirements and position themselves as leaders in a rapidly evolving market.

Subscribe to the American Liquid Waste Magazine today for more business advice for your septic service!

Sources https://www.gnprollc.com/eco-conscious-septic-serviceshow-green-pro-leads-the-mid-south-in-sustainability

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D E C E M B E R 2 0 2 3 A M E R I C A N LI Q UI D WASTE 25

THE GEAR BOX:

Understanding Your Unique Market

B

ecoming the go-to septic service provider

SSP is to understand the people, land, history,

(SSP) in your service area requires an active

and economy you work in.

awareness and mastery of the market and

ENTER AT THE RIGHT PLACE AND TIME

region. Nine times out of ten, an area's leading

In many cases, the best time to enter a given

SSP achieves a winning position through an

market is right when land is being developed for

admixture of blind luck and elbow grease.

new homes. This is your chance to win over new

However, with the right mindset and a fair

customers, land construction contracts, and earn

amount of research, you may be able to pull it off

a reputation for solving the kinds of problems

with purpose.

that come with the breaking of new ground.

The following pointers are based on our

Often, the best new areas of opportunity are

ongoing survey of thousands of small, medium,

relatively remote, giving you a chance to build

and large local-level septic service providers in

your brand without much competition.

the United States and Canada. A few of them are

GRASP LOCAL PSYCHOLOGY

nearly a century old, some just a few years, but

If you've ever spent much time in an area that's

they all have most of the attributes described

drastically different from the one you grew up in,

below in common.

you might have noticed that it's a bit like moving

7 KEYS TO MASTERING YOUR UNIQUE MARKET

to a new country. People speak differently,

You'll notice that all of these tips are grounded

think differently, and interact differently. You

a knowledge of your unique market, plus an

don't have to imitate their colloquialisms, but

applied methodology to make your unique value

you should try to understand their mindset and

proposition work for your customers. Therefore,

sensibilities. It could be something as simple

the one overarching tip we would give any new

as incorporating the colors of a favored sports

continued on page 28

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3

the presence of aging municipal water treatment

...overall, you must have tools and abilities that can solve common construction problems in your service area.

and irrigation systems could either mean a lot or very little work for you. Knowing that will take some research. But overall, you must have tools and abilities that can solve common construction problems in your service area.

PERCEIVE WHAT THE OTHER GUY WON'T OR DOESN'T DO It can be tough to find services not offered in a given

team into your brand image. But mostly, it's about

area, especially if it is well-developed. Your area

blending in with their style and their attitude.

may lack SSPs that offer 24/7 availability. There may

KNOW THE AREA'S GEOLOGICAL PECULIARITIES

be a lack of restaurant grease trap cleaning. Maybe

The geological features of the area can determine

repairs, septic system design, or portable toilet

the abilities you should have in order to become a

rentals are lacking. Whatever it is, you want to find it

leading SSP. A high water table, fault-lines, lakes,

and provide it. That could mean putting a new face

prominent bodies of water, and dramatic weather

on an old type of service, or doing business in a way

changes, are all great examples of this. Likewise,

the other guys don't. continued on page 30

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TriFlow 825 ■

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Ideal for:

Performace: Vacuum up to 18 inHg; Flow up to 4805 cfm

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D E C E M B E R 2 0 2 3 A M E R I C A N LI Q UI D WASTE 29

OFFER SOLUTIONS THAT COMPLEMENT OTHER LOCAL SERVICES Landing contracts with construction companies is an excellent idea, especially if you offer portable toilet rentals. If you can help a big construction job go smoothly by providing superior portable toilet rentals, you'll probably win a lasting partnership with that company. That's just one reason why it's a good

GET THERE FASTER The one thing that most determines whether you get return business is the speed at which you deliver service. For this reason, portable toilet rentals and 24/7 availability are the two most effective business strategies in this industry at this time. Getting there faster, providing relief, and leaving the other SSPs in your dust is the way to victory in this business.

idea to move in on developing locations.

KEEP YOUR EYE ON NEW SEPTIC TECH Septic technology does change. Perhaps, more importantly, the laws, regulations, and best practices of the septic industry will change. Oftentimes, a county or township will experiment with the next newest "environmentally friendly" septic tank design.

Whether or not it's a good design, having the ability to work with it can mean a load of guaranteed contracts.

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WE DO IT ALL

CUSTOM BUILT. DRIVEN BY YOU. w w w. a314 merLake ica nliquidwa ste.co m D E C E M B E R 2 0 2 3| Awww.transwaysystems.com M E R I C A N LI Q UI D WASTE 31 Avenue N., Hamilton, ON L8E 3A2 | t: 800-263-4508 | e: sales@transwaysystems.com www.pumper.com | Since 1979 | May 2023

5

IN THE NEWS

A S S O C I AT I O N I N S I D E R

SPOTLIGHT

INDEX

RIDGID® EXPERIENCE GOES GLOBAL: EUROPEAN GUESTS VISIT ELYRIA, OHIO HEADQUARTERS Participants from eight countries received a behind-the-scenes tour during three-day trip

Elyria, Ohio – November 30, 2023 – RIDGID®, a part of Emerson’s professional tools portfolio, recently hosted the first RIDGID Experience Europe Edition 2023, an all-expenses-paid, three-day VIP trip to

“Our guests got a sneak peek at what’s coming from RIDGID, and we

company headquarters in Elyria, Ohio. The event

loved hearing their opinions on how

welcomed a total of nine trade professionals from

these tools can help them maximize

France, Germany, Greece, Italy, Norway, Poland, Romania, and the United Kingdom.

their time on jobsites,”...

RIDGID Experience Europe included exclusive opportunities and team building events that highlighted the brand’s commitment to the trades.

Hands-on experiences included a factory tour that invited each guest to build their own iconic RIDGID customized pipe wrench and time in the research test lab working with innovations in the product development pipeline. “Our guests got a sneak peek at what’s coming from RIDGID, and we loved hearing their opinions on how these tools can help them maximize their time on jobsites,” said Michael Lucas, marketing manager RIDGID Europe. “Getting this global perspective is so important and hearing it in person is really special to our teams.”

The trip was modeled after the North American RIDGID Experience now heading into its seventh year in 2024. RIDGID selected attendees from a pool of hundreds of professional tradespeople. continued on page 34

3 2 A MERIC AN L IQUID WA S T E D E C E M B E R 2023

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COMPACT. RELIABLE. BUILT TO LAST. THE ULTIMATE PUMP PACK

B1100 SPARTAN PUMP PACK

Our new B1100 Spartan Pump Pack is built around the Battioni Ballast 11000 rotary vacuum pump. This pump is an absolute beast. The Ballast Pump is the perfect choice for heavy-duty applications, thanks to its innovative Crash Protection System. Featuring a sliding flange protection mechanism, this system prevents housing or rotor breakage in the event of vanes crashing. This ensures reliable and efficient operation, even in the toughest conditions.

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19

IN THE NEWS

A S S O C I AT I O N I N S I D E R

SPOTLIGHT

INDEX technologies for the mechanical, electrical and plumbing trades globally. Visit emerson.com/ professionaltools for more information.

RIDGID®, Greenlee® and Klauke® are trademarks of Emerson or its subsidiaries. All other trademarks belong to their respective holders.

ABOUT RIDGID For 100 years, RIDGID has been providing certainty and efficiency to the professional trades by delivering innovative plumbing, mechanical and HVAC tools. Inventing the modern pipe wrench in 1923, RIDGID today has more than 100 patents and

“Our annual RIDGID Experience event is a

300 products that continue to deliver purpose-

highlight of our year, and being able to bring

built tools to help the skilled trades work with

some of Europe’s biggest RIDGID fans to our

more ease and efficiency. They are part of the

headquarters for a similar experience was a

Emerson professional tools portfolio that also

thrill for us,” said Becky Brotherton, director of

includes Greenlee® and Klauke®. Learn more, visit

brand and engagement marketing, RIDGID for

RIDGID.com/100.

Emerson. “RIDGID tools are used on jobsites around the world, but there’s something special about stepping on the manufacturing floor and talking with the people who make them. Our guests are always impressed with how much pride goes into manufacturing the tools they use every day.”

Emerson’s professional tools business, which includes RIDGID as well as the Greenlee® and Klauke® brands, provides the industry’s broadest portfolio of advanced, reliable tools and

3 4 A MERIC AN L IQUID WA S T E D E C E M B E R 2023

ABOUT EMERSON Emerson (NYSE: EMR) is a global technology and software company providing innovative solutions for the world’s essential industries. Through its leading automation portfolio, including its majority stake in AspenTech, Emerson helps hybrid, process and discrete manufacturers optimize operations, protect personnel, reduce emissions and achieve their sustainability goals. For more information, visit Emerson.com.

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Vactor iMPACT Combination Sewer Cleaner

BIG CLEAN IN A COMPACT PACKAGE When there’s a dirty job to be done, trust the iMPACT sewer cleaner to do it without washing quality and safety down the drain. Don’t let its compact size fool you. The iMPACT packs a wicked punch with features like: • Industry-leading IntuiTouch® controls

And it’s all backed by a solid commitment to high-

• Hands-free accessory light option

quality performance. The iMPACT is engineered

• Safety interlocks, non-destructive e-stops and boom alarms

to reliably perform better — powerful, safe and affordable.

• Multi-Flow system for fuel economy • Quiet engine design • Optional wireless controls • Powerful vacuum blower

Visit Vactor.com/impact w w w. a mer ica nliquidwa ste.coto m learn more.

D E C E M B E R 2 0 2 3 A M E R I C A N LI Q UI D WASTE 35

IN THE NEWS

A S S O C I AT I O N I N S I D E R

SPOTLIGHT

INDEX

COXREELS® MOUNTING BRACKETS FOR 100 SERIES

Coxreels is proud to announce our newest expansion to our mounting bracket lineup, the SMK-702 SERIES. As part of our enduring dedication to continues product improvements, the SMK-702 series is a swivel

Coxreels set the bar as the industry standard

bracket accessory for the 100 SERIES HOSE REELS and the V-100 SERIES VACUUM REELS. Built in the USA of heavy gauge steel, the SMK-702 wall mount swivel brackets feature 360-degree rotation, with multiple

U.S manufacturer of hose, cord, and cable reels. full-length vertical bearing and stability thrust bearing provides smooth and long-lasting rotation.

The SMK-702 comes in two sizes, SMK-702-8 and SMK-702-12.5. The SMK-702-8 is for use with 8” wide drum 100 series such as the 112-3-100 and the 117-3250. The SMK-702-12.5 follows the same logic for 12.5” wide drum reels like the 112-3-150, 117-3-400, 1124-75, 117-4-225 and the 117-5-100 but will also work with all the 100 VACUUM SERIES V-112-730, V-117-835 and V-117-850 even though the drum width is actually

locking positions via an easy-to-use ergonomic pin

13.5 on some of those reels.

lock. Powder coated gloss black the swivel bracket

As the industry leader in hose, cord, and cable reels,

allows the user to point the reel in the direction where

Coxreels is making a commitment to provide our

the hose is needed, improving the experience and

customers with the ultimate and most complete,

function during payout and rewind. The innovative

diverse line of reels and reeling accessories.

design of the swivel bracket offsets the front of the reels forward so that the reel swivels and tracks with

For more information on Coxreels and our new

the direction of hose payout if left un-locked. The

Hi-Vis Hose Series, please visit www.coxreels.com.

3 6 A MERIC AN L IQUID WA S T E D E C E M B E R 2023

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TACKLE THE TOUGHEST JOBS WITH QUALITY YOU CAN TRUST!

PRO GRADE

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D E C E M B E R 2 0 2 3 A M E R I C A N LI Q UI D WASTE 37

BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

IN THE NEWS

SPOTLIGHT

Over just the next few years, a lot of surprising effects can be expected

How Will AI Impact A S S O C IYour AT I O N I N S I D E R Small Business?

INDEX

HOW CAN AI HELP MY BUSINESS? Small businesses have been benefiting from AI technology for years. Most employ

from the integration of artificial

it for a diverse range of common uses, such

intelligence (AI) into a growing

as navigation, automated assistant (Alexa,

number of small business functions.

etc.), the gamut of web applications, indoor environmental applications (smart locks,

These include marketing and sales

smart appliances, etc.), automated processes

activities, production and supply

(production workflows, telecom platforms),

chain processes, internal and

and much more.

MARKETING

external network communications,

AI-powered personalized email marketing

service systems, maintenance, and

campaigns, automated lead generation and

customer services, among others.

processing, SEO tools, paid ad response tracking, competitor ad tracking, social media

Here, we will consider some basic

performance measures, and numerous free

benefits of AI-enhanced technologies

web marketing analytics help strengthen

for small product rental service businesses.

engagement with customers and prospects and increase brand recognition. Lead generation tools have become vastly more sophisticated. continued on page 40

3 8 A MERIC AN L IQUID WA S T E D E C E M B E R 2023

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D E C E M B E R 2 0 2 3 A M E R I C A N LI Q UI D WASTE 39

BUSINESS CORNER

Today, AI-content generators, like ChatGPT, even

P R O D U C T W AT C H

enable busy business owners to form cohesive and appealing blog content with the push of a button.

SALES With an AI-powered CRM, Sales professionals can focus more fully on using their talents to add

value to E theN business, IN TH E W Ssuch as robust selling efforts,

TECH NEWS

A S S O C I AT I O N N E W S

The hands-free ability

to manage remote workers and the resources they utilize in the course of their daily

A S S O C I AT I O N I N S I D E R

and converting leads to new customers. The

routines empowers business

toughest challenge business owners express is

operators to freely run

new customer acquisition. AI-driven technologies help ease the process, with much greater organization, timely automated communications,

S thorough P O T L Icustomer G H T information displays for every interaction, minimized phone wait time, and

their companies with the assurance of accurate

INDEX

accounting.

eliminated errors.

PRODUCT AND SERVICE DELIVERY High-tech field services operations systems with GPS tracking and driver monitoring capabilities have transformed remote management of employees, quality processes, customer payment processing, quote submissions, payroll tracking, vehicle maintenance, fuel cost controls, performance supervision, inventory tracking, and other essentials.

OPERATIONS MANAGEMENT The hands-free ability to manage remote workers and the resources they utilize in the course of their daily routines empowers business operators to freely run their companies with the assurance of accurate accounting. The entire team becomes free to focus on tasks that have the greatest impact on customer satisfaction. Business owners can work full-time on growing the business and cultivating the brand, vs. continuing to be bogged down in administrative tasks that do not generate revenues. continued on page 42

4 0 A MERIC AN L IQUID WA S T E D E C E M B E R 2023

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WATER & WASTEWATER, EQUIPMENT TREATMENT & TRANSPORT SHOW

THE PIPELINE TO MORE INNOVATION IS HERE. Take a glimpse into the future of wastewaster innovation at The WWETT Show. Here, you’ll uncover a trove of cutting-edge equipment and the latest services revolutionizing the industry.

The Expo Hall will be packed full of everything from high-tech inspection gear and battle-tested safety equipment, to futuristic AI software and world-renowed rental solution providers. Plus, The WWETT Show offers multiple networking opportunities, one of the largest accredited educational programs, and a few surprises you’ll just have to be here to experience.

Don’t miss your chance to gain the edge and rise above the growing competition.

Join us and thousands of other professionals in Indianapolis in 2024!

Using promo code

CONFERENCE: January 24-26 EXPO HALL: January 25-27 Indiana Convention Center w w w. a mer ica nliquidwa ste.co m

PA25

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D E C E M B E R 2 0 2 3 A M E R I C A N LI Q UI D WASTE 41

BUSINESS CORNER

TECH NEWS

Automated administrative processes, P R O D U C T W AT C H

AS S O Cwith I ATAI I Otechnologies, N N E W S have along

provided among the biggest positive impacts on business efficiency in the past decade. From payables IN THE NEWS

A StoSgeneral O C I ATledger I O N Iaccounting, N S I D E R to

sales projections, to cyber security enhancements blocking inadvertent uploads of malware, ransomware, SPOTLIGHT

INDEX

and viruses.

INVENTORY MANAGEMENT Such advantages can also help in managing inventory more cost-efficiently. It can also help in automating labor-intensive admin work, like billing, booking reservations, inventory tracking, and much more.

CUSTOMER SERVICE Customer service automation, like helpful chatbots, customer service portals, etc. enables companies to provide more efficient service and generate higher rates of customer satisfaction. Businesses increasingly provide attractive 24/7 self-service alternatives for their customers.

ADMINISTRATIVE OFFICE Automated administrative processes, along with AI technologies, have provided among the biggest positive impacts on business efficiency in the past decade. From payables to general ledger accounting, to sales projections, to cyber security enhancements blocking inadvertent uploads of malware, ransomware, and viruses.

4 2 A MERIC AN L IQUID WA S T E D E C E M B E R 2023

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SMALL BUSINESS OWNERS REPORT THEIR AI RESULTS

percent of small business owners using AI agree that

Recent small business technology reports explore

it has saved them a significant amount of time in the

small business owners’ impressions of their experience

average week, reduced human errors, and helped

with the use of AI, including various web marketing

substantially to increase their growth.

automation technologies, and the most significant impacts of employing these tech tools. For example,

AI AND THE SMB SECTOR – NEXT FEW YEARS

AI can analyze product rental and market data

Business owners recognize the abundance of

trends to help in forecasting, diversifying, and

opportunities made available by multiplying their

managing growth.

internal capabilities and bolstering their external

AI-enhanced telecom systems, website sales and

network interaction with AI. But nearly half report that

service chatbots have increased in quality and become

they have only a rudimentary understanding of the

exceptional performers in an ever-growing range

benefits AI can deliver. They further express that their

of human interactions. For example, they’ve saved

primary concerns are the financial cost, security, and

consumers an untold amount of wait time on hold

insufficient education in the technology.

and repeat calls in attempts to get basic answers to

Nevertheless, the U.S. small business economic

frequently asked questions.

subsector is clearly making the shift to AI-powered

One spectacular estimate indicates that over 90

continued on page 44

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D E C E M B E R 2 0 2 3 A M E R I C A N LI Q UI D WASTE 43

internal systems. The community has already fully adopted the World Wide Web in its ubiquitous applications of artificial intelligence for everything from sales bot engagement to server security.

From the simplest perspective, costs will naturally continue to drop and tech knowledge will naturally rise with time as new technologies become more widely adopted, and security improves as the software requires it to do in order to be of optimum service in its particular environment. With these improvements, the competitive advantages for users and the bottom-line value of AI integration rises for all of a business’s stakeholders.

Predictably, at this point, the vast majority of small business owners who do well understand their reliance on AI through its various applications in their work and personal lives, say that AI and various automation tools have been important cost-cutting assets for them and have significantly improved their companies’ overall efficiency. Of course, with their continued use of AI technologies over time, the increases in their functional capabilities and general effectiveness have become clearer.

Sources https://www.theatlantic.com/sponsored/ibm-2023/the-ai-wedont-see/3828/ https://www.prnewswire.com/news-releases/constant-contactresearch-reveals-small-businesses-who-use-ai-are-more-likely-tosave-money-and-be-successful-301896332.html https://www.callrail.com/blog/will-ai-help-or-hurt-my-smallbusiness

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FMC Advisors......................................................................... 2 727-486-0306 / 407-765-9440 / fmcadvisors.com Fruitland Manufacturing ................................................47 800-663-9003 / fruitlandmanufacturing.com General Pump......................................................................24 888-474-5487 / generalpump.com Greasezilla.............................................................................18 304-658-4778 / greasezilla.com GSBB Services, LLC.............................................................48 843-535-5712 / gsbb.biz Guzzler...................................................................................11 guzzler.com Imperial Industries Inc........................................................ 3 800-558-2945 / imperialind.com In The Round Dewatering................................................. 4 317-539-7511 / ITRDewatering.com J.C. Gury Company Inc........................................................ 6 800-903-3385 / jcgury.com Jet.............................................................................................46 800-321-6960 / jetincorp.com Key Commercial Corp.......................................................46 877-333-4539 / keycommercial.com Lane's Vacuum Tank, Inc..................................................21 800-592-3308 / lanesmobilejohn.com McKee Technologies..........................................................39 866-457-5425 / mckeetechnologies.com Mid-State Tank Co., Inc.....................................................43 800-722-8384 /m idstatetank.com Milwaukee Rubber Products..........................................30 800-325-3730 / milwaukeerubber.com National Vacuum Equipment, Inc.................................27 800-253-5500 / natvac.com Norweco.................................................................................. 7 800-667-9326 /norweco.com Obic Products......................................................................51 866-636-4854 /obicproducts.com

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Paul Swoyer Septics LLC...................................................15 830-935-4936 Peterson Products................................................................ 6 800-669-1434 / pipeplug.com Power Line Industries / Hot Jet USA............................48 800-213-3272 / hotjetusa.com Presby Environmental Inc. ................................................ 2 800-473-5298 / presbyenvironmental.com RapidView............................................................................ BC 800-656-4225 / rapidview.com RCS II Inc .......................................................................... 6, 44 518-812-0000 / septicdrainer.com Robuschi ...............................................................................29 gardnerdenverproducts.com Roeda .....................................................................................37 800-829-3021 / store.roeda.com Roth Global Plastics............................................................. 4 866-943-7256 / roth-america.com Stamp Works........................................................................48 800-758-2743 / sales@stampworks.net T & T Tools Inc.......................................................................37 800-521-6893 / mightyprobe.com Transway Systems Inc.......................................................31 800-263-4508 / transwaysystems.com VacCon...................................................................................13 904-493-4969 / vac- con.com Vactor Impact......................................................................35 vactor.com Wee Engineer.......................................................................23 877-296-2555 / wee-engineer.com WWETT24............................................................................. 41 wwettshow.com Westmoor Ltd......................................................................48 800-367-0972 / westmoorltd.com

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tandards

3/1/18

Font: Crillee Italic BT

Red PMS 200 CMYK: 3 100 63 12 RGB: 187 0 0 HEX: #bb0000

File Usage: Print: .ai, .eps, .pdf Print/Screen: .png Screen: .jpg

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is Made for More Than Manholes

PMS 295 CMYK: 100 69 8 54 RGB: 0 40 85 HEX: # 002855

PMS 292 CMYK: 59 11 0 0 RGB: 105 179 231 HEX: 69B3E7

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3/1/18

Red PMS 200 CMYK: 3 100 63 12 RGB: 187 0 0 HEX: #bb0000

CONTACT US:

Font: Crillee Italic BT File Usage: Print: .ai, .eps, .pdf Print/Screen: .png Screen: .jpg

Blue

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visit www.obicproducts.com

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45

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