American Liquid Waste - February 2022

2004-2022

8

FEBRUARY 2022 MAY 2019

JANUARY 2022

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3 Unique Branding Tips Page 8

5 Small Business Growth Strategies Page 10

Starr Septic Services: A Subsidiary of Starr General Contracting Page 24

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F E B R UA RY 2 0 2 2 A M E R I C A N LI QUI D WASTE 3

FEBRUARY 2022 | VOLUME 18 | ISSUE 2

CONTENTS

F E AT U R E S 8 3 Unique Branding Tips to Grow Your Septic, Sewer or Portable Restroom Business 10 5 Small Business Growth Strategies for 2022 16 In The News 24 Starr Septic Services: A Subsidiary of Starr General Contracting 40 ALW Classifieds 42 Index of Advertisers

CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2020 by Phoenix Global Media Inc. All rights reserved.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

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BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

E U Q I N 3 U NDING BRATIPS

IN THE NEWS

to Grow Your Septic, Sewer or Portable Restroom Business A S S O C I AT I O N I N S I D E R

The portable restroom and septic tank cleaning industry is one of the most fundamental industries NDEX SPOTLIGHT in our society today. ThisIstatement is predicated on a persistent increase in demand for portable restrooms and septic tank cleaning businesses over the past few years.

This increase in demand for the services of these businesses also comes with an increase in revenue.

A

ll of these trends demonstrate that this is the

restroom or septic tank cleaning businesses. If

best time to scale your portable restroom or

your business is going to experience tremendous

septic tank cleaning business’ operations. However,

growth in this industry, it needs to stand out by

it’s important to bear in mind that the market is

building an engaging brand. What is that particular

now more saturated than before. Many new players

thing about your business that is not the same as

are getting into the industry as a result of its rising

the others? Is it the color of your portable restroom,

lucrativeness.

the range of services you cover or even the areas

Thus, it is pertinent that you do all you can to make

you can reach? Find whatever it is and make it as

your portable restroom and septic tank cleaning

noticeable as possible. That way, prospective clients

business stand out. “How?” you might wonder.

will be attracted to you, and current clients will not

Below are some unique branding tips to help grow

forget your brand.

your septic, sewer or portable restroom business.

2. IDENTIFY YOUR TARGET

1. SPOT THE DIFFERENCE

It has been said that the most successful businesses

If it is true that no two individuals are the same,

in any sector are the ones that identify problems

then the same can be said of two portable

in society and provide solutions. The solution

8 A ME RIC AN L IQUID WA S T E F EBR U RY 2022

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3. UTILIZE DIGITAL MARKETING

For your business to grow, you need to identify those who have the greatest need for your services who are

The internet is one of the most powerful tools business owners can use to grow their businesses.

In mere seconds, everyone is just a click away from reaching any business or accessing any product or service of their choice.

With this in mind, any business seeking success, regardless of industry, cannot afford to ignore the vast opportunities provided by the internet. It must

also within your reach.

utilize the various avenues of digital marketing

Then, focus on making

Google Ads. Each of these tools helps companies

them more aware of the services you offer.

such as email lists, social media, blogs, websites and display goods and services to a much wider audience of prospective clients and improve customer relations with their current clients.

Whether done in-house or outsourced, digital marketing is a no-brainer strategy for growing your septic, sewer or portable restroom business.

that your business provides is the safe and proper disposal of human waste. There’s no denying that everyone needs your services; however, the key to success is finding a way to showcase your brand to surpass your competitors.

These branding tips have been of great help to businesses all over the world. If your septic, sewer or portable restroom company can implement them, it will stand out and experience tremendous growth and progress in no time.

Your time and resources are not unlimited, nor is your range of services wide enough to cater to everyone’s needs. For your business to grow, you need to identify those who have the greatest need for your services who are also within your reach.

Then, focus on making them more aware of the services you offer. For instance, a construction site is in greater need of portable restrooms than an apartment building, and a commercial area would have a greater need for septic tank cleaning than a residential area.

This type of analysis helps you decide where to focus your efforts in order to achieve the best results.

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BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

5 SMALL BUSINESS A S S O C I AT I O N I N S I D E R

IN THE NEWS

SPOTLIGHT

GROWTH STRATEGIES FOR 2022 INDEX

Throughout 2021, the U.S. small

a hopefully more stable 2022, albeit

business sector weathered the

with its current supply chain issues

economic effects of the continuing

and market uncertainties here in Q1.

pandemic and the uncertainties of

To head your enterprise on the right

the surreal political inconstancy on

course in mid Q1 2022, below is a list

business directives. Now that you’ve

of small business planning strategies

brought your firm through the 2020-

recommended by the U.S. Chamber of

2021 chaos, you can look forward to

Commerce and others this year so far.

continued on page 12

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BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

RECOMMENDATIONS FOR SMALL BUSINESS GROWTH IN 2022 Here are some new recommended solutions for small business growth in 2022. Implementing some of these strategies can help you better position your business forEstrong through 2022.

IN TH N Eperformance WS So, incorporate as many of these approaches as appropriate into your strategic plan for this year:

1. EXPAND YOUR SALES AND MARKETING CHANNELS. Web market congestion and increasing regulations

SPOTLIGHT

have made online sales and marketing more challenging and have caused many digitally-dependent businesses to pursue different channels. To overcome these difficulties, consider expanding your sales and

Collaborating with another business gives youAboth opportunity S S Oan C I AT ION INSIDER for exposure to a larger audience. Working together can benefit businesses in promotional branding, INDEX marketing, or sales initiatives.

marketing channels for some product lines and find new creative approaches.

Also, it may be cost-effective to bring in specialized

Combining resources and staffing to publicize the

freelancers to perform some tasks and avoid

right high-value dual offer can generate synergies

going through a costly, time-intensive process of

that yield greater returns than the same two invest-

recruiting, hiring, onboarding, and training new

ments could produce separately.

full-time employees.

3. POSITION FOR GOVERNMENT CONTRACTING OPPORTUNITIES.

2. PARTNER WITH OTHER BUSINESSES TO BROADEN YOUR REACH.

Many companies that formerly held state and

Collaborating with another business gives you both

federal government service or supply contracts

an opportunity for exposure to a larger audience.

have discontinued provisioning in that economic

Working together can benefit businesses in promo-

sector. Reportedly, the Department of Defense has

tional branding, marketing, or sales initiatives. For ex-

recently announced that as many as 60% of the small

ample, your company might combine an equipment

businesses that helped constitute the government’s

rental discount with another vendor’s discount when

base of industrial service and supply providers have

both companies are chosen to serve an outdoor

stopped operating in government contracts.

event.

1 2 A MERIC AN L IQUID WA S T E F EBR U RY 2022

Resourceful portable restroom rental suppliers may

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want to build a channel with the necessary costing

their jobs during this period is a shift in the sense of

and performance models to service government

healthy balance between their work and personal life

organizations.

and what they find to be acceptable company cul-

4. UPGRADE YOUR SEO STRATEGIES TO ELEVATE YOUR GOOGLE RANKING.

ture. To help curb this phenomenal attrition, focus on building a more family-centric internal culture that values the work experience

Video marketing is becoming a virtually necessary component of any market-

...the unsettling

ing strategy. By some esti-

changes in the business

mates, videos now account for over 80% of all consumer web traffic! That is an unprecedented domination by a single marketing medium.

So, it has become clear

environment and the overall turbulent national circumstances of 2020-2021 were tough

enough that all business marketing should prioritize

to navigate...

and is sensitive to people’s reasonable needs.

A MORE AGILE SMALL BUSINESS SECTOR Altogether, the unsettling changes in the business environment and the overall turbulent national circumstances of 2020-2021 were tough to navigate for many small portable restroom rental company operators. This was especially

video SEO this year.

true for those whose resources

Digital marketing industry experts recommend that small businesses add short

were not being utilized as essential services in their

videos to some web pages and blog posts to gen-

market areas. But, by most of today’s authoritative ac-

erate higher rates of organic traffic through Google.

counts, 2022 promises to be a year of moving beyond

They advise that the search engine’s algorithm is

the worst of the pandemic.

attracted to articles and SEO posts with short-form

There have been widespread supply chain issues in

videos.

early 2022, but there is no shortage of initiatives to

5. DILIGENTLY NURTURE YOUR INTERNAL COMPANY CULTURE.

be implemented as the year goes on into subsequent

Over the past two years of the COVID-19 pandemic,

vendors' product rollouts, and exploring the poten-

small business owners have been struggling with

tial for obtaining local, state, and federal government

“The Great Resignation” as it has been so called. It

contracts, may be viable revenue channels for your

refers to the mass departure of so much of the work-

team.

force quitting jobs at truly alarming rates.

One common cause for so many people leaving

quarters. Ideas suggested above, like leveraging

Analyzing the potential effects of evolving online marketing challenges and making necessary changes continued on page 14

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BUSINESS CORNER

TECH NEWS

to overcome congestion A S the S Oweb C Imarketing AT I O N N E Wissue S may be

P R O D U C T W AT C H

unavoidable. Inexpensively broadening your business's marketing resources and using more gig talent, among other ideas, may offer needed solutions in your market for your service model.

In any case, Q1 2022 is undoubtedly a time for scrutinizing your 2022 distinguishing needs from wants, Abudget S S O plan, C I AT ION IN SID ER

IN THE NEWS

and finding some places to trim to help further widen the profit margin by shrinking spending where possible.

Depending on your business’s position and your 2022-2023 goals, it may even be time to make room for funding some smaller or larger growth initiatives.

The overarching recommendation is to try some new, INDEX

SPOTLIGHT

different kinds of approaches in this new and very different kind of year in the nationwide dare we call it post-pandemic market for portable restroom service vendors. Of course, before moving forward with any business decision, especially outside your comfort zone, consult a qualified professional to advise you based on your business’s specific needs and financial situation.

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IN THE NEWS

A S S O C I AT I O N I N S I D E R

SPOTLIGHT

INDEX

NEW FLEXI-ROOTER® 100 FROM GENERAL PIPE CLEANERS: THE NEXT GENERATION FLEXIBLE-SHAFT DRAIN CLEANER!

General Pipe Cleaners has rethought high-speed, flexible shaft drain cleaners with the new FlexiRooter® 100 – the next generation flexible shaft machine!

Rugged and reliable, Flexi-Rooter 100 offers: 4 A stronger flexible shaft with the strength to cut through roots in 4” lines yet flexible enough to negotiate 2” lines.

4 Integral variable speed motor with foot pedal to allow you to use both hands to safely guide the flexible shaft into the line.

4 Two-part cleaning array combines unique ClogChopper® cutters with carbide chain cutters for a formidable combination.

Flexible shaft technology is faster and more thorough than conventional cable drain

cleaners. The shaft spins more than 10 times faster than drum machines. At speeds up to 2200 rpm, cutters quickly grind up stoppages and scour pipe

At speeds up to 2200 rpm, cutters quickly grind up

walls clean. The shaft is safely protected inside a sheath, so it’s easy to handle – no spinning drums.

Flexi-Rooter 100’s stronger, stiffer shaft is flexible

stoppages and scour pipe

enough to navigate 2” pipes – yet strong enough

walls clean.

the integral, variable-speed motor easily lets you

to cut roots in 4” drain lines up to 75 feet long. And adjust shaft speed from zero to 2200 rpm.

1 6 A MERIC AN L IQUID WA S T E F EBR U RY 2022

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maneuvers around tight bends and traps.

Collaborating with another business gives you both an opportunity for exposure to a larger audience. Working together can benefit businesses

Flexi-Rooter 100’s durable metal frame includes 10” wheels and folding handle to facilitate transport to and from jobs. A safety slip clutch helps protects the flexible shaft. And if you ever do get into trouble, the shaft is fieldrepairable!

For additional information, contact the Drain Brains® at General Pipe Cleaners at 800-2456200, or visit www.drainbrain.com/flexi-rooter

in promotional branding, marketing, or sales initiatives.

About General Pipe Cleaners General Pipe Cleaners, a division of General Wire Spring Co., is a leading manufacturer of high quality, American-made drain cleaning equipment.

In business since 1930, the four-generation, family-owned company is celebrating nearly a

General’s foot pedal control further frees both

century of service to drain cleaning professionals

hands to guide the shaft into the line. Operators

and plumbing contractors, as well as to facilities

can also simultaneously use Flexi-Rooter with a sewer camera system to pinpoint pipe trouble

managers, the rental industry and the hardware/DIY market. The Toughest Tools Down The Line.

areas – and instantly inspect results.

Flexi-Rooter 100’s two-part cleaning array features General’s unique ClogChopper® cutters combined with carbide chain cutters for a formidable combination.

Revolutionary ClogChopper cutters rip through tough clogs with six self-sharpening blades that dig into encrusted debris and root masses, easily grinding up stoppages, scale, and crystallized urine. The spherical design

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IN THE NEWS

A S S O C I AT I O N I N S I D E R

TRU-VU SUNLIGHT READABLE LCDI N D E X MONITOR, IDEAL FOR USE IN DIRECT BRIGHT SUNLIGHT

SPOTLIGHT

ARLINGTON HEIGHTS, IL – TRU-Vu Monitors, Inc.,

applications where view-ability in direct bright

a leading supplier of industrial-grade

sunlight is crucial. For more information on how

LCD monitors and touch

the SRM-15.6U displays can help

screens, has released a 15.6”

meet your needs, please contact

Sunlight Readable LCD display

us at:

designed to operate in direct,

Sharon Lang

bright sunlight, or in other

TRU-Vu Monitors, Inc.

high ambient light conditions.

925 E. Rand Road

The SRM-15.6U monitors

Arlington Heights, IL 60004

feature 1366 x 768 HD

847-259-2344

resolution, and 1000 nits

info@tru-vumonitors.com

of brightness, producing

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amazingly bright, crystal-clear images, even with direct, bright sunlight on the face of the screen. The powder-coated steel enclosure ensures that the

About TRU-Vu Monitors, Inc

monitor will withstand shock, vibration and rugged

TRU-Vu Monitors, Inc., a leading supplier of LCD

environments.

displays, provides a wide range of customizable,

The SRM-15.6U monitors feature an Auto Re-Start after power loss function which ensures the monitor automatically resumes operation after power is restored, without the need for any operator action. Additionally, they can be customized to your specific needs from a wide range of available options, and are

industrial-grade LCD monitors and touch screens.

This includes Sunlight Readable, optically-bonded, medical-grade, open frame, panel mount, waterproof, and standard monitors in sizes from 8.4” to 75”. All are backed by a 3-Year Warranty, and can be customized/ modified to meet specific application requirements.

TRU-Vu monitors can also be private-labeled with your company’s name, logo and unique model number.

backed by our full 3 Year Warranty.

The SRM-15.6U monitors are ideal for use in a wide range of applications, including industrial manufacturing, military and law enforcement vehicles, aviation, kiosks and outdoor inspection

1 8 A MERIC AN L IQUID WA S T E F EBR U RY 2022

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Join the Community

Your Expertise is On Call

Your customers count on you to be there when they need you, to help them get life back to normal. But in your demanding and fast-paced business world, where do you find support? Only at your industry’s event. See the latest equipment and attend classes to learn new techniques and enhance business skills. Being here is the right call for your business.

Make plans now to attend Expo Hall February 22-24. Conference February 21-24.

A S S O C I AT I O N I N S I D E R

IN THE NEWS

THOMPSON PUMP ANNOUNCES EXECUTIVE RETIREMENT & PROMOTIONS

SPOTLIGHT

INDEX

PORT ORANGE, FL – One of the nation’s leading

business as well as its dealer and distributor network

manufacturers of heavy-duty portable bypass and

to more than 40 business partners across the U.S. and

dewatering pumps announces the retirement of

Canada.

John Farrell, Thompson Pump and Manufacturing

“I am humbled and proud to have been such an

Company’s Vice President of Sales and Marketing.

integral part of the Thompson Pump team … to

With Farrell’s retirement comes the promotions

have helped this company exceed all expectations

of Bobby Zitzka to Vice President of Sales and

and grow to be the industry leader it is,” said Farrell.

Marketing and of Pat Broderick to National Sales

“I will miss being at Thompson Pump each day, but I

Manager.

will be keeping in and staying a part of the family.”

Farrell, a well-respected industry

John Farrell

“John is and always will be a friend to coworkers,

veteran, recently announced

customers and competitors across the globe, and to

his retirement after 38 years at

us. We wouldn’t be where we are today without him

Thompson Pump. Hired as a

and we are forever grateful,” said Chris Thompson,

Purchasing Agent, he then rose

President of Thompson Pump and Manufacturing

through the ranks to Purchasing

Company. “I know the team is in very capable hands

Manager, Regional Sales Manager

with Bobby and we are looking forward to seeing just

and in 2002, he was promoted to Vice President of

how far he can take us.”

Sales and Marketing. While with Thompson Pump,

Zitzka began his career at

Farrell helped establish and grow partnerships

Thompson Pump in 2002 as the

with national rental companies, distributors and

Branch Manager for the company’s

vendors. Farrell also travelled the world meeting

owned rental branch in Orlando,

with customers, attending tradeshow and growing

Florida. After much success at the

Thompson Pump’s international and municipal

branch, including being named Bobby Zitzka

2007 Branch Manager of the Year,

Zitzka was promoted to National Sales Manager

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in 2013. He then moved to Thompson Pump’s corporate headquarters where he spent time with Farrell learning about the distribution network and national accounts. The men worked together to bring

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“For nearly 20 years, I’ve been a part of helping

“As the company continues to grow, I’m excited to help with several initiatives to take Thompson Pump

Thompson Pump grow and expand and I’m excited for the opportunity to further that growth,” said Broderick. “I am grateful to John for showing me the way that will help me build Thompson Pumps partnership network for years to come.”

“As we get ready to begin 2022, and with Bobby

to the next level as an

and Pat helping to lead the charge, we are ready to

industry leader..."

take on even more. From growing our production to furthering our partnerships, Thompson Pump will continue to be an industry leader,” said Thompson.

in additional large accounts, and Zitzka helped close the largest sale in company history. He is also part of Thompson Pump’s Executive Management Team.

“The years I spent working with John were the most formative and gave me a solid foundation to help Thompson Pump build towards the future,” said Zitzka. “As the company continues to grow, I’m excited to help with several initiatives to take Thompson Pump to the next level as an industry leader, just like John always did.”

As Zitzka rises through the ranks

About Thompson Pump and Manufacturing Company: Thompson Pump and Manufacturing Company, a family-owned company celebrating more than 50 years in business, is a full-service manufacturer and provider of high-quality pumps, pumping equipment and engineering expertise for bypass pumping, dewatering, mining and flood control. www.thompsonpump.com

at Thompson Pump so does Broderick. Broderick has been with the company for almost 20 years.

He was hired as a Sales and Rental Territory Manager in the Midwest Pat Broderick

and helped expand Thompson

Pumps reach beyond the East Coast and Gulf areas by starting the company’s owned Kansas City Branch in his barn. With Broderick’s experience in the pump industry, he was able to grow the branch to a proper rental facility serving a large portion of the Midwest.

In 2005 he was promoted to Regional Manager for the entire Midwest and West Coast Regions.

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IN THE NEWS

A S S O C I AT I O N I N S I D E R

RIDGID® EXPERIENCE RETURNS; INDEX EMERSON’S PROFESSIONAL TOOLS PORTFOLIO, ANNOUNCES PARTNERSHIP WITH PFISTER DOCUSERIES “AMERICAN PLUMBER STORIES”

S P OA T LPART I G H TOF

Season 2 of the show premieres today, helping educate on the importance of recruiting, supporting and training the next generation of plumbers.

ELYRIA, OHIO – January 17, 2022 – As part of

also examines how professionals got into the

its ongoing commitment to support the trades,

plumbing field and how they have built a life

RIDGID®, a part of Emerson’s professional tools

around it. It really reinforces the challenge of

portfolio, is excited to partner with Pfister on

attracting the next generation of plumbers, and

their “American Plumber Stories” initiative. The

that’s a story RIDGID is passionate about,” said

docuseries, created in 2021 to highlight the work

Denis Hanna, director of sales and vocational

of plumbers nationwide, kicks off its second

training programs, RIDGID for Emerson.

season today.

Impressed by the trade

RIDGID is involved in extensive efforts across several workforce development

professional stories told in

initiatives. They also offer

season one of “American

continuing education and hands-

Plumber Stories,” RIDGID is

on training for plumbers, along

proud to partner with Pfister

with supporting scholarships

in season two. Episodes will

and apprenticeships with several

continue to promote the

national organizations including

plumbing industry and aid

SkillsUSA, The Plumbing-Heating-

in workforce development

Cooling Contractors Educational

efforts by highlighting the success stories of

Foundation, and the Mechanical Contractors

plumbers. This season will also take a closer look

Association of America.

at the change makers, teachers, influencers and

“We’re excited to welcome RIDGID to the

women who are reshaping the plumbing industry.

‘American Plumber Stories’ team. It’s clear from

The series is hosted by country music entertainer

the work they’ve already done in in this area that

and Army veteran Craig Morgan.

they share our vision for bringing recognition

“‘American Plumber Stories’ is about more than just showing plumbers on jobsites. It

2 2 A MERIC AN L IQUID WA S T E F EBR U RY 2022

to this important cause,” said Spencer Brown, “American Plumber Stories” executive producer

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To learn more about RIDGID, visit RIDGID.com.

“‘American Plumber Stories’ is amplifying a message that those of us working in the plumbing industry already know – plumbers

Emerson’s professional tools business, which includes RIDGID as well as the Greenlee® and Klauke® brands, provides the industry’s broadest portfolio of advanced, reliable tools and technologies for the mechanical, electrical and plumbing trades globally. Visit emerson.com/ professionaltools for more information.

and other skilled trade professionals play a vital role in building and maintaining our country’s infrastructure..."

About Emerson Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production,

and Pfister director of sales. “‘American Plumber Stories’ is amplifying a message that those of us working in the

protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial and Residential Solutions business helps ensure human comfort and health,

plumbing industry already know – plumbers

protect food quality and safety, advance energy

and other skilled trade professionals play a

efficiency, and create sustainable infrastructure. For

vital role in building and maintaining our

more information visit Emerson.com.

country’s infrastructure. It’s exciting for

About Craig Morgan

RIDGID to be a part of this initiative that

A multi-faceted entertainer, Craig Morgan has made

allows others to get a behind-the-scenes look

a name for himself as a country music icon, TV

at the dedication and commitment of these

personality, celebrated outdoorsman and patriotic

essential professionals,” said Becky Brotherton,

Army veteran. One of country music's best-loved

director of engagement marketing, RIDGID for

artists. Learn more at craigmorgan.com.

Emerson. To view “American Plumber Stories,” visit AmericanPlumberStories.com. Episodes are also available on various social media channels: YouTube, Instagram, Facebook, and LinkedIn.

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F E B R UA RY 2 0 2 2 A M E R I C A N LI QUI D WASTE 23

SPOTLIGHT

INDEX

STARR SEPTIC SERVICES: A SUBSIDIARY OF STARR GENERAL CONTRACTING

Starr Septic Services has been serving

can produce. These include clogs, broken

Southern New Jersey since 1991. In their

sewer lines, invasive tree roots, and so

more than 30 years of experience serving

much more. Now, just imagine every

the major metropolitan area of New

possible configuration, depth, and scope

Jersey and the outlying communities,

that these kinds of problems could come

you can bet that they have seen the full

in the form of- and know that the team

spectrum of surprises septic systems

at Starr has seen them all. continued on page 26

2 4 A MERIC AN L IQUID WA S T E F EBR U RY 2022

Vi si t Us

You Spoke. We Listened!

New Optional One Piece Tank Strong, Solid, Dependable

» 60 Gallon Tank » One Piece » Easy to Assemble » Easy to Clean

Toll free: 866 873 7796 | www.armal.biz w w w. a mer ica nliquidwa ste.co m

BOOTH 1361

F E B R UA RY 2 0 2 2 A M E R I C A N LI QUI D WASTE 25

SPOTLIGHT

T

hat being the case, there are few septic companies in the area that are as qualified to

offer the services that Starr offers. They provide

INDEX

Starr Septic has earned a reputation for delivering necessary,

septic inspections (both commercial and residential),

sensible septic work without

installation, repairs, pumping, and grease trap

frills, an excess of high-tech

pumping. In terms of mainline septic service, that is all of the major boxes checked. Starr Septic has earned a reputation for delivering necessary, sensible

equipment, or jargon-laden sales pitches. They simply take the call,

septic work without frills, an excess of high-tech

make the repair, complete the

equipment, or jargon-laden sales pitches. They

inspection, and do the work that

simply take the call, make the repair, complete the inspection, and do the work that needs to be done.

needs to be done. continued on page 28

2 6 A MERIC AN L IQUID WA S T E F EBR U RY 2022

Vi si t Us

your premier

tank manufacturer WE ARE IMPERIAL. At IMPERIAL INDUSTRIES, we have been going the extra mile designing and manufacturing specialized commercial sanitation tanks for more than 39 years - constantly evolving to meet the changing needs of your industry. It is our mission to provide you, our valued customers, with dependability for the road ahead.

• Quality • Durability • Customer Support • Truck Dealer Partners Better efficiency means bigger profits...let us help you get the results you want!

OFFERING A WIDE RANGE OF SEPTIC & PORTABLE PUMPING EQUIPMENT: • Septic Trucks • Portable Restroom Service Units • Grease Units • Vacuum Trailers • Hydraulic Hoist Tanks • 407/412 DOT Tanks • Parts Tanks available in your choice of metal - steel, aluminum or stainless steel.

We’ve built over 150,000 tanks and counting.

We have stock on the ground ready to go to work for you!

BOOTH 3129

Custom options available!

Subscribe to our YouTube channel

Imperial Industries, proudly family-owned and operated in central Wisconsin for more than 39 years, is the trusted choice for specialized septic solutions and expert service.

w w w. a mer ica nliquidwa ste.co m

Imperial Industries Inc.

F E B R UA RY 2 0 2 2 A M E R I C A N LI QUI D WASTE 27

INDEX

SPOTLIGHT

WORKING WELL UNDER PRESSURE

EW N

N

EW

Pressure Washers & Drain Jetting Equipment

P.O. Box 1107 - 135 E Mile Road - Kalkaska, MI 49646 p: 231.258.4870 - f: 231.258.2019 - sales@marshind.com RCJ4008H »200' x 3/8" Jet Hose on Manual Reel

»8 gpm @ 4000 psi »800 cc EFI Honda Engine

Call for Quote

(NARROW DESIGN)

EW

»8 gpm @ 4000 psi »800 cc EFI Honda Engine

LJ4008H

800.952.1537 - WWW.MARSHIND.COM

»200' x 3/8" Jet Hose on Manual Reel

VACUUM SEPTIC UNITS

Call for Quote

Thank You West Michigan Septic for adding another one of our units to your fleet. It’s always a pleasure working with you!

N

4008H Power Unit »8 gpm @ 4000 psi »800 cc EFI Honda Engine Just Add A Tank!

»400' x 3/8" Jet Hose on DC Powered Reel

Call for Quote

3012H Power Unit

(100 GALLON TANK)

Call for Quote

N

3012H Compact Skid »12 gpm @ 3000 psi »800 cc EFI Honda Engine

»400' x 1/2" Jet Hose on DC Powered Reel

(100 GALLON TANK)

Portable Toilet Restroom Services Units.

Call for Quote

DOT INDUSTRIAL VACUUM UNITS

4008H Compact Skid »8 gpm @ 4000 psi »800 cc EFI Honda Engine

PORTABLE TOILET UNITS

»400' x 1/2" Jet Hose on DC Powered Reel

EW

»12 gpm @ 3000 psi »800 cc EFI Honda Engine

»400' x 3/8" Jet Hose on DC Powered Reel

DOT Code & Non-Code Hoist & Rear Door Options

Call for Quote BOOTH 1369

MARKETING SEPTIC SERVICES IN THE AGE OF UNIVERSAL FAME At a time when every business has a marketing

SLIDE-IN UNITS

MINI VAC TRAILERS strategy, an angle, and a branding persona to

STB3012H »12 gpm @ 3000 psi »800 cc EFI Honda Engine

»400' x 1/2" Jet Hose on DC Reel

Call for Quote

TT4 SERIES »18 gpm @ 4000 psi »74 HP Turbo Intercooled HATZ Engine

»500' x 1/2" Jet Hose/ Hydraulic Reel

Call for Quote

*** All Jets Shown Come with Pulse Valve, 2 Jet Nozzles, Tool Box, Gloves, Safety Glasses, *** Tip Cleaner, Tiger Tail, Wash Down Trigger Gun with Nozzles.

DOT Code & Non Code

like Starr Septic is refreshing. We’ve spoken with a number of different septic service providers, and the consensus is that septic companies are something like the “fixer” character in a crime movie. Nobody really Various Sizes Available wants to know what they do. Certainly, nobody wants

Building Drain and Sewer Equipment since 1981.

to see or be involved in what they do. Customers just

We Build Electric, Gas and Diesel powered models up to 4000 psi, flows up to 40 gallons per minute.

Don’t see exactly what you want….

We will custom build exactly what you want!

want their facilities to work, to not make a mess, and

800-648-5011 | www.camspray.com | sales@camspray.com 2 8 A MERIC AN L IQUID WA S T E F EBR U RY 2022

26

promote, theIndustrial simple Units effectiveness of a company

Pumper | December 2021

Quality People Doing Quality Work onofpage Join us on Facebook See thecontinued progress of some our units30in the making.

Check out our website for more information: www.marshind.com Vi si t Us

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F E B R UA RY 2 0 2 2 A M E R I C A N LI QUI D WASTE 29

INDEX

SPOTLIGHT

to get on with their day. That’s understandable, and that’s the mindset Starr Septic aims to please.

A lot of septic service professionals take on something of a cavalier attitude, especially when they build their company in the midst of a developing community. In decades prior to the 1970s, you would see a lot of this, especially in areas where construction processes were less standardized. The one form of this that we rather appreciate is when it’s limited to a humorous business name or slogan.

When the joking and the branding stop there, it’s usually fine. That kind of branding, the Starr team tells us, can work in the right community, but it puts off people who are afraid the joking around will continue on the job. continued on page 32

3 0 A MERIC AN L IQUID WA S T E F EBR U RY 2022

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TriFlow 825 ■

■

■

■

■

Straight Tri–Lobe

Ideal for:

Performace: Vacuum up to 18 inHg; Flow up to 4805 cfm

■

Sewer Cleaning

■

Storm Sewers

■

Water Treatment Plants

■

Municipal Water Departments

■

Cleaning & Washing

Flexible Options & Installation Coolest Blower Temperatures in it’s Class More Energy Efficient vs. Other Straight Lobe Blowers

www.gardnerdenverproducts.com/moblie ©2019 Gardner Denver. All rights reserved. w w w. a mer ica nliquidwa ste.co m

F E B R UA RY 2 0 2 2 A M E R I C A N LI QUI D WASTE 31

SPOTLIGHT

One technician commented, “Septic problems can be frightening and unexpected, kind of like a horror film.

INDEX

Armed with their

When a homeowner or business owner gets the kind of

no-nonsense attitude,

shock that a malfunctioning septic tank can cause, they

they deliver inspections,

don’t feel like laughing. They just want it fixed.”

Armed with their no-nonsense attitude, they deliver inspections, design work, installation, percolation testing, maintenance, pumping, repair, and remediation

design work, installation, percolation testing, maintenance, pumping, repair,

to dozens of customer locations each week. In a New

and remediation to dozens of

Jersey area encompassing no fewer than 8 different

customer locations each week.

cities, there’s no time for fooling around. continued on page 34

3 2 A MERIC AN L IQUID WA S T E F EBR U RY 2022

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UNEARTHING . �··s1 · --.

--

·1:n

. 5!1,....

The mighty X-Cavator ™ from Vac•Con® provides you the ability to safely excavate around delicate underground utilities with precision and performance never before seen.

w w w. a mer ica nliquidwa ste.co m

n

SINCE 1986

Available with high-performing 3-Stage Fan or PD Blower Customized builds to meet your needs Air Compress or Systems up to 185 CFMwith Air Knife for Air Excavation

F E B R UA RY 2 0 2 2 A M E R I C A N LI QUI D WASTE 33

SPOTLIGHT

INDEX

toilets that flush and are as comfortable to use as your home toilet, possibly better. It has real working sinks to ensure guests can wash their hands completely. It is large, with a place to set purses, jackets, and accessories during use, and it offers total privacy. With solid locking doors and occupancy indicators, guests will enjoy total comfort and ease while using these fully featured facilities.

CAPABLE SEPTIC SERVICES WITH A MATURE TOUCH After talking with Chuck and some of his team, we came away with the impression that Starr Septic’s work ethic includes leaving a job site looking better than they found it. Starr has a reputation for putting fences back up, tidying up dirt access roads, and picking up after themselves.

With Starr Septic, customers benefit from a mature working ethic – and that may be how they managed to become so well established.

Sources STARR SEPTIC SERVICE PORTABLE TOILET RENTALS

http://njsepticpumping.com

Just like Starr’s septic service capabilities and approach, their portable toilet rental offerings are equally sensible, practical, and oriented toward solving problems rapidly.

But just because they are no-nonsense, don’t think that they shy away from more involved contracts. Just like any good portable toilet rental service, they frequently serve construction sites, events, and, of course, emergencies.

Their collection of portable restrooms is, admittedly, massive. That means they have always got enough clean, pumped, and restocked portable toilets ready to go for emergencies and short-notice situations.

Their on-site restroom trailer is another story. It is for special events where guests, participants, and attendees need something more. It features real, fully functional

3 4 A MERIC AN L IQUID WA S T E F EBR U RY 2022

Vi si t Us

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F E B R UA RY 2 0 2 2 A M E R I C A N LI QUI D WASTE 35

THE MOST LAYOUTS AVAILABLE FOR HANDICAP ACCESSIBLE TRAILERS

Vacuum Sales Inc.

51 Stone Road, Lindenwold, NJ 08021

Order Discounted Pumps Online 24 hours a day 7 days a week

www.vacuumsalesinc.com parts@vacuumsalesinc.com

BOOTH 7217

Proudly Made Since 2003

BATHROOM • SHOWER • SPECIALTY TRAILERS

GS-07F-0236V

See our website for floor plans and options.

info@cohsi.com

123 6

l

Pumper | December 2021

630.906.8002

l

www.cohsi.com

A MERIC AN L IQUID WA S T E F EBR U RY 2022

We Service What We Sell 800-547-7790 • fax: 856-627-3044 Vi si t Us

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F E B R UA RY 2 0 2 2 A M E R I C A N LI QUI D WASTE 37

The WWETT Show - Water & Wastewater Equipment, Treatment & Transport Show

FEATURED EXHIBITORS 2022 ARMAL, INC. Since 1987, Armal has specialized in the research/development of innovative products for portable sanitation, construction, environmental, and waste industries. The “WAVE” portable toilet is the workhorse among the Armal products. The Wave’s curved corners make it easy to handle, the ultra-smooth surfaces make

CAM SPRAY Cam Spray was founded in 1971 and began producing pressure washing equipment. We started producing drain and sewer jetting equipment in the early 1980s through a partnership with a franchise drain cleaning company. Booth #1369

COMFORTS OF HOME SERVICES, INC.

it easy to clean. Booth #1361

We specialize in high end trailers including Luxury

BRIGHT DYES

Restroom, Showers, Decontamination, Emergency and

BRIGHT DYES concentrated leak

more. Our trailers are built to be extremely durable and

detection dyes dissolve rapidly in

problem free. Booth #5745

water and provide a vivid fluorescent color detectable in murky water,

COMMERCIAL CREDIT GROUP INC.

sewage or effluent. They can be used to identify leaks,

Commercial Credit Group (CCG)

infiltration and ex-filtration in plumbing connections,

can help get you financing to make

validate sanitary and septic hookups, and perform

that next equipment purchase or

septic inspections to identify leach field issues as well

take advantage of new business

as sources of contamination in wells. Booth #3006

BUCHER MUNICIPAL As your trusted partner, we’ll always be there for you. We prioritise being able to deliver local support. With 18 production sites and 180+ Customer Service Centeres, spread across five continents, we have you covered no matter where you’re based. And with our in-depth understanding of local conditions and requirements, you can rely on us to help you grow your business and deliver more, every day. Booth #2014 3 8 A MERIC AN L IQUID WA S T E F EBR U RY 2022

opportunities. Even if you’re currently experiencing cash flow or collection issues, you could have options.

Booth #6203

COXREELS Entering into our 10th decade under the 3rd generation of family ownership and operation, we are proud to manufacture the industry’s highest quality and widest variety of hose, cord, and cable reels. Booth #7217 Vi si t Us

FEATURED EXHIBITORS 2022 HOTJET USA/POWERLINE

PAT’S PUMP & BLOWER

HotJet USA manufacturers drain line

Pat’s Pump & Blower is the largest

jetting equipment that serves the needs

rebuilder of truck mounted Blowers

of plumbers, contractors, facilities,

- Roots, Hibon, HR Brands. We are

water associations, towns and cities of all sizes.

a Master Distributor for Roots Blowers, OMSI Drives &

HotJet USA engineers job-specific made in the USA

General Water Pumps. Dealer for Aquatech, Johnston

equipment. Booth #4305

Sweepers, Enz Nozzles and more. Booth #2010

IMPERIAL INDUSTRIES, INC. Imperial septic tankers, portable sanitation service trucks and slide-in units are engineered for the handling of residential and portable restroom liquid wastes. Each truck mounted tank is custom designed to your specifications. Booth #3129

LIBERTY PUMPS

PETERSEN PRODUCTS CO. Petersen is all about providing solutions. We produce numerous standard tunnel and pipeline products, but also develop many customized and unique systems for almost any requirement. Our engineers will help you configure your system and we can provide technical service and support by phone or on-site.

Booth #2020

ROTH GLOBAL PLASTICS

Headquartered in Bergen, NY,

Roth specializes in a variety of

Liberty Pumps is a leading U.S.

products for the residential and commercial markets. Our products

manufacturer of pumping products for ground water and wastewater removal in residential and commercial

have been used across North America and around the

applications. With a focus on innovative product design,

world in homes, schools, businesses, hospitals and

our wide range of pump styles includes; sump pumps,

stadiums, just to name a few. From storage tanks to

sewage pumps, effluent pumps, drain pumps, grinder

radiant to snowmelt and plumbing, Roth has positioned

pumps, complete pre-assembled sewage packages, and

itself as your expert systems provider. Booth # 2748

pump accessories. Booth #2811

SURCO OAKMONT CAPITAL SERVICES, LLC

Surco is a specialty chemical manufacturer

Oakmont Capital Services, LLC, headquartered in West Chester, PA, is a fast, affordable, reputable solution to financing. Founded in 1998 by Managing Members Joe Leonard, CLFP and Megan Zoba. Booth #3112

and provider of portable restroom odor control liquid deodorants, dry toss packets, wash down sprays and more. With well over seven decades of laboratory refinements and on-site experience, we deliver the most effective, molecularactivated, odor neutralizing porta potty solutions.

Booth #1867

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F E B R UA RY 2 0 2 2 A M E R I C A N LI QUI D WASTE 39

VACUUM

TECHNOLOGY Pumps - 35 Thru 230 CFM

Vacuum (only) & Vacuum/Pressure

Ideal for Indoor/Remote Jobs For: grease trap service pumping, machine coolant pumping-cleaning, remote portable toilet pumping, marina vacuum pump out service, or any pumping and transfer of liquid waste

PowerPaks - Gas & Diesel Powered Belt Drive & Direct Drive

Made in USA Since 1939

Westmoor Ltd., Sherrill, NY

•

westmoorltd.com

•

orders@westmoorltd.com

•

1-800-367-0972

M A R K E T P L A C E : N AT I O N A L

Refrigerator Magnets Work!

MARKETPLACE TIRED ADVERTISING OF

ICE & SNOW?

Buy my septic tank business in South Carolina. Located 3 Miles from the Atlantic Ocean and most of my work is near Repair: 508-693-2625 theWe beach.

My good name and e reputation, and after 48 Corp. years W m General Wire, Ratech, RIDGID, Hathorn ‘e in the business I would like make e your Electric Eel,toGatorCams, Vision lik retire. I will stayIntruders involved look ck or u in the business for at least 30 r and Vivax Inspection Cameras, t y t t Po days after purchase to assist in Porta Modules and Cables Art Proof Locators, Commandthe transition. email a photo of your truck!

Price Includes: New & Septic Refurbished Inspection Pump Truck, 8yd Dump Equipment For Sale Truck, 301C John Deere, GLOBAL SEPTIC 770-904-2202 Trailer, F150 Service Truck, RentalMisc.

Equipment Available Tools, Yellow Page Ad and Web Site.

Daily & Weekly Rates ARAUJO BROS, INC

Portable Toilets Construction and Special Events

FREE

Ask Call Today To Get Started:About Our 48-Hr. Turn sales@stampworks.netAround Time

800-758-2743

All Enquires pleas e contact Pamela Atherton, President GSBB Services, LLC 843-535-5712 ARE OUR www.gsbb.biz

INSPECTION CAMERAS

DYNAMIC REPAIRS 30

Pumper | December 2021

BOOTH 3006

ENGINES We Have MoneyHONDA To Loan DELIVERED PRICE

NEW® AND USED WASTEWATER EQUIPMENT Most Versatile Jetter On The Market!

THANK YOUv Programs offer longer terms

for older equipment

v We do start ups

• 35 HP Vanguard On Sale For Only v• Remote Seasonal Programs ControlPayment $ • CleansAvailable Drains from 2”-8”+

24,995!

24 995!

Fully loaded! Call for details!

- 4HP 375 Conserve yourGX120QX working capital. $ GX160QX - 5.5HP Keep existing credit lines intact, 375 $ 6.5HP 399 and enjoy theGX200QX security of- knowing $ GX270QAG 9HP financing is there when you need it.579 $ - 13HP We offer loanGX390QA and leasing plans 599 tailored to individual needs.

$

Specify Red & White or Black

100% FINANCING. NO DOWN PAYMENT.

1-800-213-3272

KEY COMMERCIAL CORPthe .

If you are having difficulty getting CreditUn you need call Jim Thomas. contacto Commercial Equipment Leasing

en Espanol: llama al:

800.786.9274 Toll-Free 877-333-4539 JimThomas@KeyCommercial.com

ONLY BUSINESS!

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Specify red & white or black

BOOTH 4305

ERICKSON

KEY COMMERCIAL CORP. JIM THOMAS SINCE 1997

Commercial Equipment Leasing Commerical Equipment Financing

www.keycommercial.com Tank &

Pump

40 Arnot St., Unit 20 Lodi, NJ 07644

dynamiccablerepairs@yahoo.com

www.dynamicrepairs.net

4 0 A MERIC AN L IQUID WA S T E F EBR U RY 2022

THANK YOU

W E

509.785.2955 Vi si t Us CALL FOR UPDATED LIST OF

TOUGH TIMES NEVER LAST. TOUGH TRUCKS DO.

You can always trust our custom-built vacuum trucks. Built with the utmost care, devotion and attention to detail, they’re truly reliable and ever faithful. Tough times never last, but our trucks sure do. So, come and discover the Transway difference.

CUSTOM BUILT. DRIVEN BY YOU. 314 Lake Avenue N., Hamilton, ON L8E 3A2 | t: 800-263-4508 | e: sales@transwaysystems.com | www.transwaysystems.com

INDEX

Abbott Rubber CO. Inc..................................................2 800-852-1855 / pumperhose.com

Greasezilla...................................................................... 15 304-658-4778 / greasezilla.com

Peterson Products..........................................................6 800-669-1434 / pipeplug.com

American Jetter............................................................ 40 866-944-3569 / americanjetter.com

GSBB Services, LLC...................................................... 40 843-535-5712 / gsbb.biz

PolyJohn Enterprises.................................................. 43 800-292-1305 / polyjohn.com

Aqua-Zyme Disposal Systems Inc........................... 2 979-245-5656 / aqua-zyme.com

Imperial Industries Inc............................................... 27 800-558-2945 / imperialind.com

Power Line Industries / Hot Jet USA..................... 40 800-213-3272 / hotjetusa.com

Armal Inc........................................................................ 25 866-873-7796 / armal.biz

In The Round Dewatering........................................ 30 317-539-7511 / ITRDewatering.com

Bright Dyes.................................................................... 40 800-394-0678 / brightdyes.com

J.C. Gury Company Inc..................................................6 800-903-3385 / jcgury.com

Cam Spray...................................................................... 28 800-648-5011 / camspray.com

Jet...................................................................................... 36 800-321-6960 / jetincorp.com

Com Vac.............................................................................5 800-243-7986 / comvacsystems.com

Key Commercial Corp................................................ 30 877-333-4539 / keycommercial.com

Comforts of Home...................................................... 42 877-382-2935 / cohsi.com

McKee Technologies................................................... 11 866-457-5425 / mckeetechnologies.com

Coxreels........................................................................... 36 800-269-7335 / coxreels.com

Mid-State Tank Co., Inc.................................................4 800-722-8384 /midstatetank.com

Ecological Laboratories Inc...................................... 36 800-326-7867 / propump.com.com

National Vacuum Equipment, Inc.......................... 29 800-253-5500 /natvac.com

Eljen Corp....................................................................... 15 800-444-1359 / eljen.com

Navitas Credit Corp..................................................... 14 800-422-1844 /navitascredit.com

F.M. Manufacturing.....................................................FC 877-889-2246 / fmmfg.com

Norweco Inc.....................................................................7 800-667-9326 /norweco.com

Fruitland Manufacturing ......................................... 37 800-663-9003 / fruitlandmanufacturing.com

Paul Swoyer Septics LLC............................................ 37 830-935-4936

RapidView...................................................................... 44 800-656-4225 / rapidview.com RCS II Inc.....................................................................6, 20 518-812-0000 / septicdrainer.com Robuschi ........................................................................ 31 gardnerdenverproducts.com • Roth Global Plastics.......................................................4 866-943-7256 / roth-america.com Stamp Works................................................................. 40 800-758-2743 / sales@stampworks.net Transway Systems Inc................................................ 41 800-263-4508 / transwaysystems.com VacCon............................................................................ 33 904-493-4969 / vac- con.com Vacuum Sales Inc............................................................3 800-547-7790 / vacuumsalesinc.com Westmoor Ltd............................................................... 40 800-367-0972 / westmoorltd.com WWETT22....................................................................... 19 wwettshow.com

BOOTH 5745

4 2 A MERIC AN L IQUID WA S T E F EBR U RY 2022

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HAVE YOU SEEN POLYJOHN? Missing From: WWETT Show 2022 in Indianapolis, IN Dates Missing: February 21-24, 2022 Last Known Activities: Operating 3 shifts, battling supply chain issues & providing essential PRO support

WE STILL WANT TO CONNECT!

Read Our Statement: PolyJohnNoWWETT.com

Just because we aren’t at the WWETT Show, it doesn’t mean our sales reps aren’t there to help you every step of the way. Our reps are dedicated to helping you get the right products, service and advice to help your business thrive. Schedule a meeting with your rep and get a free hoodie after the meeting.

Learn more & schedule meeting

DOWNLOAD OUR GUIDES

w w w. a mer ica nliquidwa ste.co m PJProductGuide.com | PJPROReferenceGuide.com

2500 GASPAR AVE., WHITING, IN 46394

F E B R UA RY 2 0 2 2 A M E R I C A N LI QUI D WASTE 43

pjALW.com | 800.292.1305

4 4 A MERIC AN L IQUID WA S T E F EBR U RY 2022

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