American Liquid Waste - July 2022

2004-2022

8

JULY 2022

INSIDE Top 5 Tips to Grow Your Business Page 8 ALW 2022 Fuel Costs Review & Savings Tips Page 12 In The News Page 18 How to Ensure Your Liquid Waste Management Fleet is Efficient as Gas Prices Soar Page 26 Why Non-Recruiters Are The Best Recruiters Page 32

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J U LY 2 0 2 2 A M E R I C A N LI QUI D WASTE 3

JULY 2022 | VOLUME 18 | ISSUE 7

CONTENTS

F E AT U R E S 8

Top 5 Tips to Grow Your Septic, Sewer and Restroom Contracting Business

12 ALW 2022 Fuel Costs Review and Fuel Savings Tips 18 In The News 20 ACME Environmental Services 26 How to Ensure Your Liquid Waste Management Fleet is Efficient as Gas Prices Soar 32 Why Non-Recruiters Are The Best Recruiters You Have 40 ALW Classifieds 42 Index of Advertisers CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2022 by Phoenix Global Media Inc. All rights reserved.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

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BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

IN THE NEWS

TOP 5 TIPS TO GROW YOUR

Septic, Sewer and Restroom Contracting A S S O C I AT ION INSIDER

BUSINESS S PAs O Ta Lseptic, I G H Tsewer or portable restroom contractor, developing new strategies and revising what has worked for you is vital to growing your business.

From staying updated with the

1. IDEVELOP N D E XOR REVISE YOUR BUSINESS PLAN If you don’t have a business plan, now is an excellent

time to create one. You should revise the one you have if it’s available. A business plan lets you outline your business goals and the practical strategies to achieve them. With measurable goals, you can create milestones that represent critical areas of development for your

current trends in the industry to

business and tick them off when you complete them.

delivering stellar service, having

simplify the day-to-day activities of your business and

a growth mindset towards your operations will help you stay ahead

Documenting how you achieve these goals helps you clarify the factors you need. For example, you can know how many employees or subcontractors you need to hire, their job descriptions and how you will manage

of the competition and build a solid

them. List the steps you need to take towards growing

reputation with your clients.

to help you define what growth means for your

T

your business, the services you provide and milestones business in different seasons and how to achieve it.

he increase in demand for industry services comes

2. REVIEW YOUR COMPETITION

with more business opportunities. However,

Your competition is one of your best teachers for

knowing these opportunities and taking hold of them

growing your septic, sewer and restroom contracting

are different. You need to take your business to the next

business. By researching what other companies in your

level so that when prospective customers in your area

industry are doing, you can learn how to improve your

think of your services, your business is the one that

services. You should include the specific services they

gets the first call. Let’s look at actionable tips to help

provide, their pricing structure, marketing and what

promote your business and grow your client base.

customers say about them.

continued on page 10

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J U LY 2 0 2 2 A M E R I C A N LI QUI D WASTE 9

BUSINESS CORNER

TECH NEWS

With a good idea of the competition landscape,

equipment malfunction will decrease the reliability of

you can identify ways to stand out and attract more

your business. Closely monitoring your technology will

customer attention. Creating a thoughtful business

help you quickly spot times for servicing and plan if the

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

plan and focusing on your

lifespan of the equipment is

customer sets you apart from

nearing its end.

the competition. For example, you can adopt a more customercentric pricing structure or

I Nimprove T H EonNservices E W Sthat clients complain about in reviews.

Customers flock to you when they see that you listen to them and

Good equipment

Invest in user-friendly equipment that makes your job easier and allows staff

will help you A S S O C I AT I O N time INS D E Rto clients. more to Iattend deliver great work consistently...

Good equipment will help you deliver great work consistently, enabling you to grow your

can provide more value than your

business faster as customers

competitors.

trust you more.

S P3.OINVEST T L I GINHYOUR T EQUIPMENT

Ensuring your equipment is always in good condition

4. BOOST I N D EYOUR X ONLINE PRESENCE

Besides word of mouth, the internet is one of the

will help you avoid a situation where you cannot

most accessible platforms where potential clients can

provide your services due to malfunction. Frequent

discover your business. You decrease the chances of

1 0 A MERIC AN L IQUID WA S T E JU LY 2022

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reaching your target audience if you have no online

bids will ensure your business does not fall due to

presence. From having a presentable website to

financial overhead.

engaging on social media, enhancing your online

Want to learn more about boosting your septic, sewer or

presence will enable you to attract more clients

restroom business? Subscribe to American Liquid Waste

interested in your services.

magazine today! We offer a round-up of information from

Ensure that your website effectively represents your services so that customers don’t leave your page

experts that will help you grow your business and increase efficiency.

because they are confused about what you do. Also, clearly state your business’s contact information so prospects can reach you to make inquiries about your services. You can also develop marketing campaigns on social media to attract more of your target audience.

5. MONITOR YOUR FINANCES Maintaining your equipment, paying your staff, running social media campaigns and settling quarterly taxes.

Sources https://optimoroute.com/septic-business/ https://www.cleaner.com/online_exclusives/2017/09/8_ pillars_of_success_how_to_develop_a_strong_inspection_ company_sc_00126 https://blog.envirosight.com/prt/tips-for-growing-yourcontracting-business-in-2021 https://www.entrepreneur.com/article/285633

These factors require having a good handle on your business’s finances to run smoothly. Creating a budget and keeping your expenses in mind when sending out

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J U LY 2 0 2 2 A M E RI C A N LI Q UI D WASTE 11

ALW 2022 Fuel Costs Review & Fuel Savings Tips

P

ortable restroom rental companies have rapidly

handling business subsector (including all wastewater

diversified over the past decade. So many have

handling business types) is projected to realize a

shored up their business models with vast arrays of new

Compound Annual Growth Rate (CAGR) of above 5%

revenue channels. They’ve taken on everything from

from 2021 to 2026.

security barricade rentals, to table cloths and chairs, to

So, despite the negative impacts of the COVID-19

supplying entertainment stages. The point here is there

semi-shutdown of the U.S. service business economy

are countless complications in forming apples-for-apples

in 2020 and the 2022 escalation of fuel prices,

comparisons between fuel costs for individual portable

the indicators bode very well for the liquid waste

restroom rental service operators with such widely

management market overall for the next four years or

diverse types of revenue lines. So, we’ll take a different

so at least.

approach to examining the current fuel cost issues for this industry.

For a more stable basis of comparison that can yield

It’s fair to say that almost all economic sectors were virtually pervasively affected by the 2020-2021 lockdown. During that time, petroleum refineries

more meaningful information, let’s look at some

slashed production due to the plummeting fuel

industry fuel cost reports and insights, and expert

demand, down 30% to 40% worldwide through much

recommendations for cutting fuel costs provided by a

of the quarantine.

couple of sister industries. Taking this approach, one thing becomes apparent immediately in the process: In 2022, moving forward in the liquid waste hauling

Naturally, liquid waste at refineries took a commensurate nose dive. But, the demand for an array of pharmaceuticals soared during the same period

industry and all related industries is all about overcoming

of the pandemic, raising the liquid waste production

the convulsive experience of the pandemic, and the labor

overall.

shortage left in its wake, while now reeling from the

Q2 2022 NATIONAL FUEL PRICE OUTLOOK

economic shock of fuel prices.

The U.S. Energy Information Administration (EIA)’s

LIQUID WASTE INDUSTRY IMPACTS FROM SKYROCKETING FUEL COSTS

short-range energy overview published last month

According to Mordor Intelligence global market

gallon for regular gasoline was $4.44, and $5.57 for

research and advisory firm, the broader liquid waste

diesel. The EIA cites low inventory levels associated with

1 2 A MERIC AN L IQUID WA S T E JU LY 2022

(June 2022) shows the U.S. retail average price per

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the soaring prices which have reached near record high prices per gallon.

The EIA expects the retail price per gallon to drop by about $0.17 per gallon to $4.27 in Q3. The forecast shows wholesale diesel margins dropping by $0.46 per gallon and the retail diesel average is predicted to drop to $4.78 per gallon in Q3, a reduction of $0.79 per gallon.

FUEL COST BUSINESS EFFECTS – INSIGHTS FROM SISTER INDUSTRIES

...the recurring theme was a lack of labor, wage hikes, supply chain delays, and, above all, the extreme spike in diesel prices.

Again, data on fuel efficiency in our industry is taken

wage hikes, supply chain delays, and, above all, the

across the many radically diverse service models of

extreme spike in diesel prices.

the U.S. portable restroom industry. So, for a more

The overall condition has led many small operators

coherent analysis, we’ve drawn some insights from the

in that parallel industry to the liquid waste industry

sister industry to the liquid waste industry — the solid

to shut down and others to strongly consider it at this

waste industry. In their WasteExpo annual event held

time. Of course, as in the liquid waste business, there

May 9-12 2022, the recurring theme was a lack of labor,

are many others still reporting strong net revenues, and continued on page 14

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J U LY 2 0 2 2 A M E RI C A N LI Q UI D WASTE 13

yet others that are realizing impressive growth despite the industry-wide economic struggle.

Inflation was another topic, and the rising interest rates, along with labor and inflation. But, fuel cost was recognized as the largest impact on businesses in the solid waste handling industry, with diesel jumping an alarming 60% from $3 to $5 per gallon. Haulers have been forced to raise prices by 10% to even 20% in some cases.

CONSUMERS’ ACCEPTANCE OF SOARING FUEL PRICES Even with the staggering increase in fuel costs passed on to consumers in price hikes of up to 20%, consumers’ willingness to accept higher bills has been “very high” — the same public response reported by publicly held corporations. So, people are not complaining to the businesses that are escalating their prices.

Further, among the companies in that industry, there were no indications cited or expressions of worry about the economy slowing. As in the liquid waste hauling industry, a lack of work is not a problem for many of the service providers, because necessary service businesses are necessary.

HOW TO REDUCE YOUR COMPANY’S FUEL COSTS Fuel costs in many businesses involved in wastewater hauling can be thousands of dollars per month. Company owners may not be able to control fuel prices, but there are many things you can do to improve fuel mileage and minimize fuel waste in other ways. For some examples: 4 1,200 gallons of water in a portable toilet truck tank add up to 2,200 lbs to the truck weight, depending on temperature, drastically increasing fuel use. So, schedule during strategic hours, and be sure you’re using the closest dumping location possible.

4 Top off diesel truck fuel tanks to keep water from building up in your fuel systems. continued on page 16

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WORKING WELL UNDER PRESSURE

overdrive during open highway driving.

4 Use remote driver monitoring technology to train drivers to improve fuel-conservation habits, such as avoiding excessive acceleration, etc.

EW

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4 Replace faulty fuel injectors to prevent fuel waste.

4 Maintain proper tire pressure to reduce road friction that cuts fuel efficiency.

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Electric vehicles are coming. In many industries, there is now a lot of anticipation about electric Portable vehicles.Toilet For example, there were a few fully

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In the meantime, the liquid waste industry goals

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Pumper | December 2021

Industrial Units

if feasible,DOT andCode add& revenue Non Code channels that increase customer service product options without adding to fuel costs.

Sources https://optimoroute.com/septic-business/ Various Sizes Available https://www.cleaner.com/online_exclusives/2017/09/8_ pillars_of_success_how_to_develop_a_strong_ inspection_company_sc_00126 https://blog.envirosight.com/prt/tips-for-growing-yourcontracting-business-in-2021 See the progress of some of our units in the making. https://www.entrepreneur.com/article/285633

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J U LY 2 0 2 2 A M E RI C A N LI Q UI D WASTE 17

IN THE NEWS

A S S O C I AT I O N I N S I D E R

DEX PARTICIPATE IN SECONDI N ANNUAL RIDGID® “WE LOVE STEM DAY”

SPO TLIGHT STUDENTS

A part of Emerson’s professional tools portfolio, RIDGID hosted a day of hands-on STEM learning ELYRIA, OHIO – June 20, 2022 – RIDGID, part of

Students participated in a variety of hands-on

Emerson’s professional tools portfolio, hosted its

activities that strengthened their problem-solving

second annual “We Love STEM Day” in June for 38

skills, including building a flashlight and testing

students in grades three through eight. The event was

different methods of creating a strong and lightweight

designed to support local schools and engage students

pasta tower.

in science, technology, engineering and mathematics

RIDGID is a proud supporter of local programs and

(STEM). It also helped RIDGID demonstrate the role

education-based initiatives throughout Lorain County,

these vital subjects play in manufacturing.

including Elyria school makerspaces that reinforce STEM learning. The company also partners with current and future trade professionals and regularly invests and donates products. For years, its leaders have served on industry boards to help strengthen the trades.

Emerson’s professional tools business, which includes RIDGID as well as the Greenlee® and Klauke® brands, provides the industry’s broadest portfolio of advanced, reliable tools and technologies for the mechanical, electrical and plumbing trades globally. Visit emerson. com/professionaltools for more information.

RIDGID®, Greenlee® and Klauke® are trademarks of Emerson or its subsidiaries. All other trademarks belong to

“It was wonderful to see the energy and excitement

their respective holders.

the students had for learning — and to hear their questions about manufacturing and the way STEM is used in the work we do,” said Rose Hitchens, event chair, “We Love STEM Day” and chapter lead, RIDGID Women’s Impact Network for Emerson. “Engaging students at an early age in STEM education helps to

About Emerson Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets.

encourage a love of learning in these subjects. It also helps foster the next generation of creators, innovators and inventors.”

1 8 A MERIC AN L IQUID WA S T E JU LY 2022

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J U LY 2 0 2 2 A M E RI C A N LI Q UI D WASTE 19

SPOTLIGHT

INDEX

ACME ENVIRONMENTAL SERVICES

A

side from being on Central Florida's shortlist of

go-to septic services, they are unique in at least

two other ways. One is the period of time in which they were established and rose to prominence, and the other is the particular geological challenges of providing septic service in Central Florida. Septic problems are nothing new to the residents of coastal Florida, but for central Floridians, these problems are somewhat less frequent, which means they tend to be less prepared for them when septic problems do emerge.

Founded in 1989, Acme Environmental Services (AES) has earned the distinction as one of the most trusted septic service providers in Central and Eastern Florida.

Coastal towns everywhere are known to have septic problems due to the tide and the higher water table. But in Florida, the entire state has a higher water table and more tectonic activity than most US locations. This means septic problems are going to be

For over 35 years, they have provided septic

somewhat less frequent than they are along the coast,

tank replacements, repairs, maintenance, and

but harder to predict.

installations in Daytona, Windermere, Merritt Island, Winter Garden, Deland, Mt. Dora, and all of Central FL.

2 0 A MERIC AN L IQUID WA S T E JU LY 2022

Like all of the most competitive septic service companies, AES earned its reputation by responding to septic disasters promptly and providing its customers with much-needed help when things went

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wrong. It is worth mentioning that AES serves both central and eastern FL, which means they see all of the worst septic emergencies that the Citrus State can produce.

COMPETITIVE SEPTIC SERVICE WITH NO FRILLS If we've learned anything from our ongoing survey of local-level septic service companies, it's that getting established in this industry means

AES has become a local industry leader without two things most septic companies need to put themselves over the top; portable toilet rentals and 24/7

pulling off one kind of unique value proposition of

emergency service. In most cases,

some kind. AES has become a local industry leader

a septic company simply can't

without two things most septic companies need to put themselves over the top; portable toilet rentals and 24/7 emergency service. In most cases, a septic company simply can't get by without those two specific offerings. So, how does AES do

get by without those two specific offerings. So, how does AES do it?

The answer is simple. Quality.

it? The answer is simple. Quality.

You can see the evidence of it on the bottom of their home page which contains more glowing reviews than we have the space or time to cover.

If you're thinking that they simply curate the best reviews for display, that's understandable. But after looking them up on a number of review sites like Angi.com and Yelp, it's clear that they aren't.

On Angi's, they have an average score of 4.6. They have an even better review score on HomeAdvisor and an A+ rating from the Better Business Bureau. Their best marks are for punctuality, responsiveness, and quality, in that order.

ACME SERVICES At the end of the day, it all comes down to reliability. They achieve this with high-quality

catastrophic failure. The people of AES have the

work and by using the best products on the

good sense to know that using the best products

market. In Florida, discount products can mean

on the market saves them time and money while continued on page 22

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SPOTLIGHT

INDEX

raking in those glowing reviews. It's one of those rare

The most interesting item on their service list might be ATU installation. ATU stands for Aerobic Treatment Unit.

It is a relatively new and innovative alternative to traditional septic tanks...

instances where everybody wins.

4 Septic Tank Installation 4 Septic Tank Repair 4 Septic Pump Replacement 4 ATU Installation 4 Septic Tank Cleaning 4 Drain Field Installation 4 Grease Trap Maintenance The most interesting item on their service list might be ATU installation. ATU stands for Aerobic Treatment Unit. It is a relatively new and innovative alternative to traditional septic tanks which uses a series of continued on page 24

2 2 A MERIC AN L IQUID WA S T E JU LY 2022

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SPOTLIGHT

INDEX chambers and processes to produce a higher quality effluent. It includes biological breakdown, which turns much of the waste into gasses rather than liquid or solids. The result is a unit that can be smaller, since it is more efficient. It also means the unit will probably last longer. Because ATUs are smaller, they are less vulnerable to the damage shifting soil can cause.

It just makes good sense that AES would use ATUs since their overarching ethic appears to be "Get it right the first time."

Sources https://aesseptic.com/

2 4 A MERIC AN L IQUID WA S T E JU LY 2022

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J U LY 2 0 2 2 A M E RI C A N LI Q UI D WASTE 25

How to Ensure Your Liquid Waste Management Fleet is Efficient as Gas Prices Soar

By Brian Canlas, Product Manager at GPS Insight

The combination of supply chain issues, a return to consistent

F

uel cost has long been one of the top two spends for fleet managers, and the recent

surge in pump prices is forcing many businesses

demand, and Russia’s invasion

to pass along these expenses to their customers

of Ukraine have created the perfect

and wastewater treatment plants are typically

through raised service prices. As septic systems

storm for businesses with fleets

located away from densely populated areas, liquid

of road-going vehicles. While

miles out of town to service customers. Fuel cost

waste management professionals often drive

cutting back on fuel consumption

inflation is also particularly painful for liquid waste

seems like the most obvious way

management companies because as operational

to save money as gas prices soar,

pinching pennies and forgoing services whenever

this is much easier said than done

and wherever possible.

for liquid waste management and

under water after a few visits to the pump?

septic service professionals.

The industry relies upon trucks

and material costs go up, their customers are

So how can fleet managers ensure they aren’t FLEET MANAGEMENT SOLUTIONS Inefficiencies add unnecessary costs to any fleet, mainly when every mile on the road costs nearly

and service vehicles to meet

double what it did a year ago. Fleet managers can

customers where they are – often in

spending, such as avoiding route overlaps and

remote, dispersed locations.

take small yet proactive steps, to cut back on fuel monitoring driver behavior. continued on page 28

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J U LY 2 0 2 2 A M E RI C A N LI Q UI D WASTE 27

Fleet managers gain visibility across their dispersed,

consumption between a good and bad driver. For every

mobile workforce with GPS tracking and telematics

five mph over 30 mph that a truck travels, managers

systems. This strategy identifies ways a fleet might

are paying almost a quarter more per gallon, and each

be burning fuel inefficiently and can help implement

gallon purchased is too valuable not to address driving

processes to ensure those vehicles are used in the most

habits. GPS tracking and telematics systems encourage

economical ways possible.

workers to drive according to posted speed limits and

Here are a few helpful insights to help protect your

otherwise remain on their best behavior.

bottom line:

Incorporating smart dash cameras across your fleet can

LEVERAGE PREVENTIVE MAINTENANCE

help reduce speeding violations, avoid hard braking,

The wear and tear on fleet vehicles is of great concern to

increase safety, and limit accidents. This technology

any fleet stakeholder, and to operate at total efficiency,

automatically detects and alerts drivers when they

vehicles must remain out on the road. Fleet managers

are speeding, engaging hard acceleration of braking,

should track several indicators

and other inefficient driving

as they pertain to maintenance

techniques.

GPS tracking will

on vehicles, including: 4 The vehicle’s last oil change,

help you monitor

based on

maintenance needs

miles driven, not date 4 Smog checks

through customizable

4 Brake inspections 4 Transmission flushes

reports...

Tires can also be a drag on a fleet vehicles’ fuel efficiency; therefore, a regular maintenance schedule should include: 4 Checking tire pressure

OPTIMIZE SCHEDULING TO AVOID ROUTE OVERLAPS Keeping drivers on track through route planning is another way to save money on fuel effectively.

By creating a routing plan with GPS tracking, managers can determine the stops a vehicle will make ahead of time, avoiding

sending too many vehicles to one area. Route overlaps also extend the amount of time it takes to complete jobs, negatively impacting the customer experience.

Schedule optimization through GPS tracking also

4 Monitoring tire tread depth

prevents drivers from taking the long way, ensuring

4 Performing regular rotation and balance

septic service professionals reach customers within

4 Checking the vehicle’s alignment every 80,000 to 100,000 miles GPS tracking will help you monitor maintenance

a reasonable amount of time. This can also include creating a schedule to put drivers on the roads when traffic is typically lighter. Rush hour traffic leaves drivers spending a lot of time in stop-and-go traffic, which can

needs through customizable reports, alerting managers

burn an unnecessary amount of fuel.

when maintenance should be scheduled and when

REDUCE IDLING WHEN IN PARK

problematic vehicles are in rotation.

One of the best ways to get ahead of unnecessary fuel

ENCOURAGE GOOD DRIVING HABITS

expenses is by first understanding how much fuel a fleet

Driver behavior has a direct correlation with how a

is burning. Unfortunately, many vehicles in a fleet spend

fleet burns fuel. A report from the U.S. Department of

a great deal of time idling, and an idling truck can waste

Transportation showed up to a 35% difference in fuel

almost a gallon of fuel each hour. GPS tracking and continued on page 30

2 8 A MERIC AN L IQUID WA S T E JU LY 2022

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telematics have successfully identified how much fuel is

more expensive, fleet managers must do everything to

wasted due to extended idle time.

cut costs wherever possible.

For example, one use case revealed some fleet vehicles were left running during every business day without ever being shut off. In one month alone, idle time across the fleet added up to nearly 400 hours and approximately 200 gallons of fuel. GPS tracking will notify the driver in real-time to shut off the vehicle and help manage extended unnecessary idling. Within three short months, idle time decreased by 30%.

GAIN INSIGHT TO SAVE ON FUEL With no end to outrageous fuel prices in sight, life must carry on. Liquid waste management and septic service

Sources • https://www.transportdive.com/news/trucking-operational-costs-atri-driver-truck-trailer-fuel-insurance/591974/ •https://www.cbsnews.com/news/gas-prices-record-5-per-gallon-united-states/ •https://rosap.ntl.bts.gov/view/dot/177 •https://www.fueleconomy.gov/feg/driveHabits.jsp#:~:text=While%20each%20vehicle%20reaches%20its,%240.30%20 per%20gallon%20for%20gas.&text=Observing%20the%20 speed%20limit%20is%20also%20safer

professionals are essential workers by definition, but just because customers will always need services does not mean the business will automatically remain in the green. As we deal with the fluctuation from expensive to

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MAKING A POSITIVE IMPACT ON COMMUNITIES AND ENVIRONMENTS AROUND THE WORLD

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Why Non-Recruiters Are The Best Recruiters You Have

By Jeremy Eskenazi, SHRM-SCP

Not every recruiter can be an engineer,

T

here was an incredible program once developed for a service industry. Every manager in this

or hair stylist, or accountant. They

company went through training to both spot and

know how to hire these roles, but not

calling card was available to hand out to potential

how to become them. On the flip side,

introduction to a recruiter. The candidate would

it’s not as hard for every employee to act as a recruiter. In fact, recruiting power in each employee is often unrealized because we’re so busy relying on recruiters to be the only one recruiting.

learn how to engage with potential candidates. A superstars and managers could facilitate an always get a call and the managers received a referral bonus if there was a connection with the candidate – even if they were not hired. The company paid managers for this time, and with a 20% success rate, a fruitful pipeline of high-quality candidates emerged.

What they learned was just giving out the cards wasn’t enough – managers needed training to know what to look for! They needed a little of that magical recruiter eye. If a 20% success rate using resources you already have isn’t convincing enough, here are six more reasons why non-recruiters are the best recruiters you have:

continued on page 34

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1. They far surpass your post and pray method.

We know a lot of recruiters do this – get the generic job ad p osted everywhere, then wait. You may get

...share broadly the talent

hundreds of applications, but most of them are not

each employee has brought

the right fit or don’t have the right experience. You

into the team and thank them for

end up spending heaps of time reading resumes that not the right fit. This is not a strategic approach (or an effective one!). You need to do more than passively wait for people to come to you and investing in your untapped recruiting potential is a fantastic way to build your pipeline of better candidates.

2. Your employees, hiring managers, and top performers have a very clear idea of who they want to work beside and what it takes to be successful at your company. Once they know what roles you’re hiring for, give them tools

it. Thank them in front of the company and through gestures that don’t come with strings – this means you shouldn’t hold referral bonuses for months on end to see if the new person works out.

to help you - train them on how to be a recruiter so everyone is looking for talent that makes the

come with strings – this means you shouldn’t hold

workday, the product, and the customer experience

referral bonuses for months on end to see if the new

better. Everyone wins when you do this and you

person works out. Their job was to bring someone

become less fixated on referral rewards, and more

amazing into the organization and they did that!

excited about the benefit of the team. Don’t lose

motivating to get the right talent if you’re offering a

4. If you can work fast to meet these candidates the non-recruiters bring you, they will want to do it more and feel more credible wearing their recruiting hat. You may need to

bonus for volume of resumes over spotted potential

update your processes to be able to move faster

talent.

to connect with this spotted talent. Don’t make

3. You can motivate and inspire your own team helping find key talent in personal and visible ways. Who wouldn’t want to be celebrated for their

them go through a long process or wonder if

part in building a great workplace for themselves

ready to follow up with every single person the non-

and their peers? One way to do this is to share

recruiters spot and refer!

broadly the talent each employee has brought into the team and thank them for it. Thank them in front

5. If they have the time, they can be very effective. Think about the value of giving them one

of the company and through gestures that don’t

hour away from their day job to find you two more

sight of that recognition for their efforts to help with recruiting – it is important too. It may not be as

you’re going to get back to someone. This will not encourage them to bring you more superstars. Be

continued on page 36

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J U LY 2 0 2 2 A M E RI C A N LI Q UI D WASTE 35

things about your brand or the culture. It suggests

Make sure you have a

you don’t value their time! Think about a few hours

planned approach to

people, go on LinkedIn to ask people if they are

show them that you value their effort, and that you

per week that they can be compensated to call interested, or follow up with their professional associations. It will go a long way and help them feel good about helping in this effort.

are happy to have them

6. They don’t need a lot to feel appreciated.

helping bring the best people

them that you value their effort, and that you are

to join you.

Make sure you have a planned approach to show happy to have them helping bring the best people to join you. Beyond the splashy recognition that you can get into, take notice of the simple things

top performers like them. Giving the non-recruiters

in being thankful for their effort. They are giving

time to act as recruiters means paid time, or extra

their time and expertise to the process and learning

time paid to do this work that is so valuable. Asking

how to be a non-recruiter does take a little bit of

people to do work that is not in scope is a terrible

investment. Spend your money on a solid program

experience and does not entice them to say nice

that is easy to work with, giving time and resources

3 6 A MERIC AN L IQUID WA S T E JU LY 2022

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to the training, and help you employees develop

it is part of everyone’s job to attract the best talent

the skills to look for what you need – it’s an easy

– especially in mid and large companies – everyone

way to show appreciation for the huge scale you

wins!

can get in your recruiting efforts.

As with all programs, you need every stakeholder to be on board for it to be successful. While you’re investing in great programs and recognition for this stretch role outside of the recruiting team, make sure your recruiters are on board with the plans. They are the best teachers and advocates to help make this a success, but they can also derail your efforts mightily. Don’t let your recruiters get territorial with their efforts. It’s critical that they understand the goal is not to replace them, or

About the Author: Jeremy Eskenazi, SPHR, SHRM-SCP, CMC, is the founder of Riviera Advisors, a boutique talent acquisition optimization consulting firm. Riviera Advisors does not headhunt, it specializes in recruitment training and strategy consulting, helping global HR leaders transform how they attract top talent. From best practice recruiting, to improving speed to hire, to candidate experience, Riviera Advisors is a go-to place for strategic talent advisors. For more information, visit www.RivieraAdvisors.com.

that their work is not valued. This is a way to scale the recruiting function and have the best people possible helping fill each open role on your team. If everyone can come to work with the mindset that

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