7
NOVEMBER 2021
INSIDE 5 Creative Bottom Line Boosters for Q4 2021 Page 8 7 Innovative Ways to Revamp Your Business's Website Page 14 Top Strategic Planning Tips for 2022 Page 16 In The News Page 20
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N O V E M B E R 2 0 2 1 A M E RI C A N LI QUI D WASTE 3
NOVEMBER 2021 | VOLUME 17 | ISSUE 11
CONTENTS
F E AT U R E S 8 5 Creative Bottom Line Boosters for Q4 2021 14 7 Innovative Ways to Revamp Your Septic, Sewer, or Portable Restroom Business's Website 16 Top Strategic Planning Tips for 2022 20 In The News 30 A.D.B. Construction & Septic Corp: A Full-Service Construction Septic Company 40 ALW Classifieds 42 Index of Advertisers
CEO & PUBLISHER Gideon W. Smith
CREATIVE DIRECTOR Melissa Kennelly
SENIOR EDITOR Katherine Nolan
EDITORIAL MANAGER Heidi Karpinich
ADVERTISING Tracy Rodean
CIRCULATION Noah Aiden
Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com
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Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.
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BUSINESS CORNER
5 Creative
P R O D U C T W AT C H
IN THE NEWS
TECH NEWS
A S S O C I AT I O N N E W S
BOTTOM LINE BOOSTERS
for Q4 2021A S S O C I AT I O N I N S I D E R Many small businesses closed permanently in 2020 due to the coronavirus pandemic, and 2021 has been a year of great struggle
for many other companies. The challenges have included quarantine, the economic
I N D E Xrestrictions due to COVID-19, S P Odownturn, T L I G H T the shortage of human resources, operating and the fast changes in technology. Altogether, these obstacles have put extreme pressure on small businesses to rapidly adapt and meet their markets' unique demands born of difficult circumstances. Here, we'll look at 5 major trends that have emerged in small businesses' responses to the challenges, to offer some ideas you may be interested in applying to your plans for Q4 2021 and 2022.
2021-2022 STRATEGIES FOR BOOSTING SMALL BUSINESS REVENUES
4 Strengthening the online presence to shield from local downturns and broaden the customer base
Small businesses have had to think fast in developing
4 Seeking more creative financing options
out-of-the-box strategies just to sustain semi-normal
4 Expanding to new markets
operations in their respective industries over the past
4 Increasing focus on customer retention using
year and a half. They’ve also faced the need to offset COVID-related losses and somehow even stimulate some growth under the odd circumstances of 20202021. Numerous strategies have been helping many
exciting strategies 4 Making employee policies more flexible
1. SOFT EXPANSION INTO NEW MARKETS Of course, one way to overcome reduced sales,
small US businesses regroup and thrive in the late
if you have the means for it, is to reach outward
2021 business environment, such as one of these or
into surrounding market areas, expanding your
combinations of two or more of these approaches:
pool of prospects. In the portable restroom rental
4 Creating or stocking new physical products 4 Affiliate marketing (your business earns a percentage of sales on others’ products carried through your site or your sales efforts)
industry, since delivery of facilities and services is
8 A ME RIC AN L IQUID WA S T E NO V EM BER 2021
a matter of driving, a solution may be found for many small operators in driving long distances to serve customers. This may be an especially effective
Vi si t Us
Your web operations may include:
Most businesses can and should find a way to cash in on the shift to online interaction.
4 Communications 4 Account information portals 4 Scheduling options 4 Video demonstrations 4 Inventory display and selection options 4 Informational blog content 4 FAQs 4 Valuable back-linked references to other services they may want
option for operators whose local market areas are within reasonable proximity to other major markets or
4 Much more Additionally, take advantage of affiliate marketing
underserved small regional markets.
opportunities, to earn a percentage of sales other
2. FULLY OR PARTIALLY SHIFTING TO ONLINE OPERATIONS
companies make to customers who access their products through your site.
Amid all the chaos and loss across the global business
3. MORE FLEXIBLE EMPLOYEE POLICIES
sector over the COVID period to date, the e-commerce
The shutdowns and slashed business hours during
industry has grown. That makes sense since so much
2020-2021 induced many businesses to offer their
of business life necessarily fell to the web during the
employees flex scheduling. Others switched to hiring
quarantine. But, so many small businesses may yet have
part-time staff and utilizing independent contractor
recognized their practical reasons and ways to push as
services instead of hiring full-time employees to
much of their operations as possible to the internet.
offset the alarming attrition rates resulting from the
Most businesses can and should find a way to cash in
shutdown and economic strain.
on the shift to online interaction. The web is where your customers do everything
It can be very difficult to keep even the best relationships you’ve worked to build with good
now. So, even if your industry does not lend itself
employees during such times of prolonged uncertainty.
to predominately web-based communications and
Some solutions that have been popular over the past
general operations, maintaining a competitive online
year have included.
presence is key to a sound future. It can help protect
4 Permitting staff members to work remotely for as
your company from future quarantines as well as from vacillations in the local and national economy, by expanding your access to a much broader market base. If you don’t sell products directly from your website, in the portable restroom industry there are many great
many hours as possible. 4 Reevaluate the employee benefits program. Paid time off became a higher priority benefit during 2020-2021 than in the past. 4 Offer flexible work schedules. With so much
ways to engage your target consumers online. Consider
to manage in their personal lives to maneuver
offering a hybrid model of your services that integrates
their families each day through the quarantine
web functions with conventional services handled in
requirements and shortages and meet their altered
person at your location and your customers’ sites.
job responsibilities, flexible work hours made a big
continued on page 10
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BUSINESS CORNER
TECH NEWS
difference in stress levels and job satisfaction rates
P R OatDmany U Ccompanies. T W AT C H
Providing clear communications and offering
as much advance notice of changes in hours and emerging conditions in the business due to shifting national and local circumstances is strongly recommended. This simple policy was key to maintaining relative calm for many companies
I Nthat TH E successfully N E W S navigated the business have environment of 2021.
4. LASER FOCUS ON CUSTOMER RETENTION
A S STo O Csustain I AT I O operations N NEWS
or generate growth, you may need to become more creative than in the past in your A S S O C I AT I O N I N S I D E R efforts to locate funding for your 2022 plans.
Emphasis on customer retention becomes more intense and finely focused for businesses that succeed
past in your efforts to locate funding for your 2022
during economic downturns. There are various
plans. Here are some options you may not yet have
example, automatically registering current customers
4 Invoice and AR Funding: For any type of business
S Pproven O T Lstrategies I G H T for increasing retention rates. For
considered: INDEX
for continuing repeat services and products. Some
with existing customers who pay by invoices,
typical ways service businesses do this successfully
this option can boost cash flow immediately,
include:
vs. waiting to receive income incrementally as
4 Rewards programs, loyalty incentives, and repeat customer discount programs 4 Offering membership status that provides
customers pay their invoices. 4 Emergency Funding: Find out if you are eligible for a loan through the Paycheck Protection Program.
exclusive service or ancillary product benefits for
Contact your local SBA representative for detailed
repeat customers
information on this and other loans for small
4 Subscription service for your rental products. It seems that anything sold or rented these days can be found offered by subscription. 4 Referral incentive programs for customers who provide prospect contact information. 4 Renewal service incentives to regenerate older
businesses. 4 Crowdfunding: This has become a common approach to generating business funding in the U.S. and elsewhere. Using crowdfunding resources through websites like GoFundMe and Kickstarter continues to increase in popularity. This can be an
inactive accounts that your team can work to
especially attractive approach if your company has
cultivate new activity.
innovated a product or service that can disrupt
4 Offering expanded services to existing customers, or exclusive discounts on supplementary services.
your industry. 4 Microloans: This kind of loan can offer an excellent
5. SEEKING MORE CREATIVE FINANCING OPTIONS
opportunity for businesses that currently don’t
To sustain operations or generate growth, you
for a maximum of around $50,000, and the loan
may need to become more creative than in the
proceeds can be used for any business purpose(s).
qualify for conventional loans. Microloans are issued for small business loan amounts, typically
continued on page 12
1 0 A MERIC AN L IQUID WA S T E NO V EM BER 2021
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N O V E M B E R 2 0 2 1 A M E RI C A N LI QUI D WASTE 11
BUSINESS CORNER
PRO U C T WFOR ATCONTINGENCIES CH BED PREPARED Going into Q4 2021 and looking ahead to 2022,
TECH NEWS
AS S O held C I AT I O N Nand EW most closely assumptions staySopen to new potentialities and options for managing them.
few are purporting to foretell the outcome of the COVID-effect on the business sector. Learning from the experience of 2020-2021, however, everyone can recognize the need to be prepared for anything going
I N forward. THE NEWS
Sources https://www.forbes.com/sites/theyec/2021/02/08/ small-business-trends-you-need-to-know-about-forA S S O C I AT I O N I N S I D E R 2021/?sh=5a7b89e8d6d2
Generally, it is acknowledged that the smartest approach for businesses of any size is to make your company as agile as possible — prepared to pivot as needed at any time. No business owner can safely presume to predict future public health conditions or other potentially changing realities or the economic
SPO T L I GtoHsuch T conditions. Therefore, all operators reactions
INDEX
are best advised to continuously reassess even their
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BUSINESS CORNER
P R O D U C T W AT C H
IN THE NEWS
TECH NEWS
A S S O C I AT I O NWAYS N E W S TO 7 INNOVATIVE
REVAMP YOUR
A S S SEWER, O C I AT I O NOR I N SPORTABLE IDER SEPTIC, RESTROOM BUSINESS'S
WEBSITE INDEX
SPOTLIGHT One major part of your business should be a great website. Your website often
2. Take Advantage of Headings by Using Keywords
gives potential customers a first look at
The average person can see as many as 11,000 ads in
your brand. If your website is outdated,
one day! Short chunks of words are easier to read. They
complicated, or unprofessional-looking,
also get the attention of the people visiting your site.
you may lose customers before they even
Take a look at your website headings and see if you can
understand what you have to offer.
make them shorter. You’ll take advantage of short atten-
Essential for success in today’s digital world, your website should be revamped
tion spans, break up your content and make it easier to read.
on occasion. So let's take a look at eight
3. Don’t Forget the CTA
innovative ways to revamp your septic,
A call to action, or CTA, is an integral part of any small
sewer, or portable restroom business's
business website. It encourages your website visitors to
website.
do something. “Book here,” “download this information”
1. Keep it Simple
ples of calls to action that can be added to your website
You want to use your website to attract and retain
to increase engagement.
customers. They need to visit, find what they need, and
and “save X percentage off your first booking” are exam-
CTAs can easily be changed with the season or to align
engage quickly. When website content is easy to use,
with your sales or marketing goals.
you'll get more engagement out of visitors.
4. Update Images
Most websites have navigation bars that contain any-
The images on your website are often the first thing a
where from 5-7 main categories. These usually include
potential customer sees. Do the images on your current
headings like “About Us,” “Contact Us” and “Blog.” In addi-
site represent your brand? Are they cohesive? If not,
tion, each subheading has content on each topic.
spend the time and money to update your images.
1 4 A MERIC AN L IQUID WA S T E NO V EM BER 2021
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vary widely depending on what resources you want and
The images on your website are often the first thing a potential customer sees. Do the images on your current site represent your brand? Are they cohesive? If not, spend the time and money to update your images. Think about your target audience when selecting images. Updating images to reflect your brand and your audience will make your website shine.
how much security you need. Several popular options for website hosting include GoDaddy, Bluehost, and SiteGround.
7. Examine and Fix Links Sometimes, minor tweaks to your website can have the most significant impact. Visit your website from a mobile device. Click on the internal links, make sure that each link works properly. Does your Instagram icon link to your social media page? If not, fix it. Taking a few minutes now and again to check internal links will make your website run smoothly. INCORPORATE THESE STRATEGIES TO SET YOUR SEPTIC, SEWER, OR PORTABLE RESTROOM BUSINESS UP FOR SUCCESS Having a small business can be challenging. Your website should drive customers to your business, not away from them. If you can regularly revamp your website in small ways, you will benefit from increased website
5. Use Current Customer Testimonials
traffic, drive interest and set yourself septic, sewer, or
When potential customers visit your site, they want
portable restroom business up for success.
to know why to choose your business over another business that offers the same service. If you incorporate customer testimonials on your website, you increase credibility. Don’t go overboard, though! A few testimonials can have a significant impact.
6. Utilize a Website Hosting Service That Comes With Tech Support
Sources https://www.godaddy.com/ https://www.siteground.com/ https://www.bluehost.com/ https://smallbiztrends.com/2021/02/advertisingstatistics.html
A website host — or website hosting provider — can be an invaluable, behind-the-scenes tool for small business owners. This company will give you the technology and services to make your website function properly. There are quite a few options with website hosting, from shared servers and dedicated servers to virtual private servers. The cost for each of these services can
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BUSINESS CORNER
TECH NEWS
P R O D U C T W AT C H
A S S O C I AT I O N N E W S
IN THE NEWS
SPOTLIGHT Realistic small business goal-setting for 2022 may be easier for operators who apply the recommended process for use in the unique current small business environment. Here are some
Top Strategic Planning Tips for 2022 A S S O C I AT I O N I N S I D E R
TIP 1. Conduct a SWOT Analysis.
IN D E X of your company's Do a complete assessment Strengths, Weaknesses, Opportunities, and Threats (SWOT). This will help focus your strategic process on the most realistic and ambitious goal-setting. Your evaluation will help identify the key challenges and the clearest paths to success before you begin setting your 2022 goals. It’s easier to think strategically and determine realistic goals when you’re keeping your team members' advan-
of the best specific current points of
tages and disadvantages in mind as they take up the
advice on strategic planning for small
challenge. It’s a more strategic approach to strategic
business owners, including those in the portable restroom rental services industry. Use these important tips for creating the best framework for your monthly and quarterly and annual strategic plan for 2022.
planning. It does more than direct you to set goals. This approach tends to lead to generating ideas for solving problems as needed to meet the team’s challenges in achieving the goals you set.
TIP 2. Set the Right Business Goals. As you lead a business in growth mode, it may seem you should set high goals and simply hold your staff responsible for reaching them. After all, you and your team have an abundance of ideas, and energy, and determination. Isn’t that everything it takes to hit any goal? Maybe in the context of a sales seminar, but in
1 6 A MERIC AN L IQUID WA S T E NO V EM BER 2021
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figure out the right goal — not too high, not too low?
real-world application — not exactly. Setting goals that are too high to be genuinely attainable can be counterproductive and even damaging to your business's growth and long-term success. It
You have all the information you need in your business's performance records. Use your business’s historical gross sales records, peri-
can also undermine your efforts to build the quality of
od profit ratios, and other key performance indicators
an employer brand that can attract top talent to your
(KPIs) for the same periods of recent years. Also, exam-
company.
ine the trend line on your growth rate chart from your startup date to the present.
Instead of setting unrealistic
Consider what has accounted
goals and standards for your team and yourself, think more carefully about how to develop your strategy for the quarter and the year. Establish goals and objectives, short-term benchmarks for individual and team success that are achievable. Setting more meaningful goals in this way will
for highs, lows, years of steady in-
Goals should
clines, etc., over the years. COVID
require employees
impacts notwithstanding, those growth rates are arguably your
to stretch to a
best measure of realistic quar-
reasonably ambitious
terly and annual projections for
new height.
revenues have increased by 20%
2022. For example, perhaps your
enable each worker to see a path
each year over the 5-year period
to their own and the company’s
pre-2020, but you have a 25%
success.
larger staff going into 2022. If the current staff are all
That's the kind of strategic goal-setting that inspires
fully trained and performing to standards, it may be
and motivates people to give it all they've got for your
reasonable to forecast a 25% increase over 2019.
business and you as their leader. It sets your group on
TIP 4. Track Progress and Make Adjustments as Needed.
a sustainable growth track. Here are some effective approaches to setting more realistic short- and long-term
Set aggressive incremental goals to start Q1 2022, and
goals for your business that will stretch your team’s
make sure your team is clear on your expectations. If
potential and strengthen their skills.
they reach the initial goal, great! That’s a big win. Or,
TIP 3. Learn From Your Own Trends.
scale back to more achievable numbers as needed to
In the same way that forecasting numbers you can-
make sense for your team and your business’s needs in
not achieve can demotivate your team, setting your
current conditions.
predictions too low won’t inspire them to strive to reach
Using this flexible approach will show your team that
new heights. Goals should require employees to stretch
you expect to progress and that your goal setting is
to a reasonably ambitious new height. But, how do you
insightful and takes the realities on the ground into full continued on page 18
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BUSINESS CORNER
TECH NEWS
consideration. Working in these conditions will promote growth and P Rthe OD U C of T the Wteam AT C Hmotivate them to drive
pany's applicable resources and the amount of time necessary theseIneeds market. A S StoOmeet C I AT O N ofNyour EW S If the math makes sense, then you can set realistic
hard to reach the adjusted performance goal.
goals for meeting those needs in a way that benefits
TIP 5. Map Your Strategic Plan. Map out your strategy clearly, including measurable
your customers and employees and is profitable for
goals that methodically move your team toward your
your business. This focus on customer needs (which
daily, weekly, monthly, quarterly, annual, and 3-year
are ever-changing) guarantees that your company can
I N goals, THE EW etc.N Map theS milestones along with your shortterm plan onto your big-picture strategy for meeting
never out serving Abe SS OofCvaluable I AT I ideas O NforI N S I Dyour E Rmarket. There will always be evolving needs for the kinds of
your long-term vision in pursuit
products and services that por-
of your company's mission.
table restroom rental businesses
Another critical purpose of the road map is that it provides the and imS Pframework O T L I Gfor Hanalyzing T proving the plan. It provides the structure for strategizing with your partners, advisors, management, marketing expert(s), sales
Make your
offer. So, pay attention to your
customers’ best
customers on social sites, use sur-
interests the
conduct personal follow-up calls
centerpiece of
and visits to gather information
INDEX
veys, send feedback requests, and
about their needs.
your strategic plan
Finally, let your company’s goals
team, service team, customers,
for new and repeat sales as well
and others. All stakeholders can
as product and service improve-
engage in collaboration.
ment be focused on evolving to
This diversity of contributors to the effort are most
meet the changing needs.
tive, potentially market-disruptive approaches. If the
TIP 7. Enable Personal Ownership of Goals.
plan is not working to reach or exceed the goals you’ve
A company’s goals provide its team with clear expec-
set or needs improvement, this method of getting input
tations. The strategic plan includes the road map that
from a wide range of sources provides the planning
gives the team the necessary directions for meeting
space needed for strategic adjustments and helps keep
and exceeding those expectations. The plan should
you and your team firmly on track towards the goals.
also clarify ways for employees to build their skills and
TIP 6. Start With Your Customers’ Needs
develop their talent to improve their performance and
likely to generate the richest mix of innovative, effec-
Make your customers’ best interests the centerpiece of
potential for success. To accomplish that, both man-
your strategic plan every quarter and every year for the
agers and staff members should be engaged in the
rest of your entrepreneurial career. Focusing on your
goal-setting process.
customers' needs is the sure way to set business goals
People naturally tend to perform their best if they
that are truly driven by the demands of your market.
have a sense of ownership of the goals they are expect-
First, assess the pain points of your target audience.
ed to achieve and if they have the tools and abilities to
What do you need to provide to solve those problems
succeed. So, explain the strategic plan clearly, and ask
for them? Second, do a practical analysis of your com-
for input one-on-one.
1 8 A MERIC AN L IQUID WA S T E NO V EM BER 2021
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Obtain buy-in on individual goals and make adjust-
as more achievable and less overwhelming. Make goals
ments as necessary based on practical input from each
and the process for each individual to achieve his/her
team member. (Temper any input that over-promises.)
part as specific as possible. Celebrate milestones with
Align individual goals with the collective team goal. Em-
your team.
phasize the critical importance of each team member’s
Above all, think about who stands to benefit from your
contribution to the success of the business. Focus on
business reaching its goal. Review data that expresses
execution, coaching, and performance improvement to
the needs of customers, employees, their families, and
push toward the goals of each period.
other stakeholders who do benefit from the kinds of
FINAL SUGGESTIONS AS YOU CREATE YOUR STRATEGIC PLAN
achievement you’re aiming for on everyone’s behalf.
In addition to setting realistic goals that drive your
best for your customers, employees, and company — a
business toward growth, remember that goals should
win all around.
That will reveal the goal in the light that shows it as the
have an element of risk that excites and motivates team members to push. Each individual needs to feel fully invested in the team’s success in hitting the set number. Break goals into incremental portions and smaller periods, as needed to help employees visualize them
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Sources https://www.forbes.com/sites/theyec/2021/10/22/ how-to-set-realistic-business-goals-that-will-still-helpemployees-grow/?sh=3b8e18ed5f18
N O V E M B E R 2 0 2 1 A M E RI C A N LI QUI D WASTE 19
IN THE NEWS
A S S O C I AT I O N I N S I D E R
NEW GEN-EYE X-POD PLUS® SEWER INDEX CAMERA FROM GENERAL PIPE CLEANERS PLUS GEN-PACK™ BATTERY ADAPTER, PLUS WI-FI, PLUS DISTANCE COUNTER INSPECTION CAMERAS!
SPOTLIGHT
The new Gen-Eye X-POD Plus® sewer camera system
General’s powerful X-POD Plus Command Module
from General Pipe Cleaners now includes the Gen-
packs other standard features, too – including:
Pack™ battery adapter, Wi-Fi transmitter, and an
• A big 7” LCD color monitor with a sunscreen for
on-screen distance counter as standard equipment to boost productivity and profitability!
easy viewing in any location. • “One-touch” recording for speed and convenience. • 4X Digital zoom for close-up inspections. • Voice-Over Recording for job-site commentary. • Date & Time stamp for work documentation. The lightweight, popular X-POD systems combine camera, reel, and monitor into one compact package. A durable docking arm supports the Command Module – and permits height and angle adjustments for the optimal viewing. The full size X-POD features a self-leveling color camera and 200 ft. Gel-Rod® for inspecting 3” to 10” drain lines. The compact Mini-Reel carries 100 ft. or
Depending on battery type and settings, the built-in
200 ft. of Gel-Rod with mini color self-leveling camera
Gen-Pack battery adapter lets you operate the camera
for trouble-shooting 2” and 3” lines. The rugged steel
system for up to 12 hours in remote locations with
frames and reels include a drag brake and reel lock. The
limited access to power. Fuse-protected to safeguard
full size reels sport 10” wheels.
your equipment investment, the Gen-Pack battery adapter is also available separately. Battery and charger are not included. X-POD Plus makes sharing inspections easy. The builtin Wi-Fi transmitter lets you view and record work on a cell phone or tablet. And using the system’s USB port, you can also archive activity on handy flash drives. The new on-screen distance counter also shows how far the camera has travelled down a line in feet
For additional information, contact the Drain Brains® at General Pipe Cleaners at 800-245-6200 or 412-771-6300, or visit https://drainbrain.com/en/products/genpack/
About General Pipe Cleaners General Pipe Cleaners, a division of General Wire Spring Co., is a leading manufacturer of high quality, Americanmade drain cleaning equipment.
or meters. And for optimum accuracy, settings can be adjusted for full size or mini-reel configurations.
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IN THE NEWS
A S S O C I AT I O N I N S I D E R
S PLIBERTY O T L I G H PUMPS T CELEBRATES
INDEX
GROUND-BREAKING ON NEW MATERIALS CENTER
BERGEN, NY – October 28, 2021 – Liberty Pumps
“Our growth continues to be very strong and we
hosted a ground-breaking celebration at the site of
are simply running out of space once again,” states
their upcoming Materials Center. State and local
Randall Waldron, Vice President of Sales & Marketing.
partners as well as Liberty employees attended the
“This expansion will provide more efficient material
event. The 107,00 square-foot expansion will provide
storage, as well as provide additional manufacturing
additional warehousing and added manufacturing
space to accommodate our continued strong growth.
space. It is anticipated to support 30 additional jobs
The added capacity to our facilities will put us in a
at the family- and employee-owned manufacturer.
position to better support our customers.” Since opening in 1965, Liberty Pumps has become a leading manufacturer of sump, effluent, and sewage pumps and systems for residential, commercial, municipal, and industrial applications. The project breaking ground will be the third expansion by Liberty Pumps since 2000. Upon completion, Liberty Pumps will have approximately 350,000 square-feet of facilities at its corporate campus in Bergen, NY.
About Liberty Pumps Headquartered in Bergen, NY, Liberty Pumps is a leading U.S. manufacturer of pumping products for ground water and wastewater removal in residential and commercial applications. With a focus on innovative product design, our wide range of pump styles includes; sump pumps, sewage pumps, effluent pumps, drain A Design/Build General Contractor 585-293-7300 www.ThompsonBuilds.com
2 2 A MERIC AN L IQUID WA S T E NO V EM BER 2021
pumps, grinder pumps, complete pre-assembled sewage packages, and pump accessories.
Vi si t Us
COMMERCIAL CREDIT GROUP INC. CLOSES $319,395,000 TERM ABS (2021-2) Charlotte-based equipment finance company closes fourteenth asset-backed security transaction. CHARLOTTE, NC - October 20, 2021 –
The financing contracts supporting the security
Commercial Credit Group Inc. (CCG), an
consist of a diverse pool of CCG’s customer contract
independent commercial equipment finance
originations in the construction, fleet transportation,
company, today announced the closing of a 144a
manufacturing, and waste equipment industries.
privately-placed term asset-backed security (ABS) transaction. The $319,395,000 financing was placed
About Commercial Credit Group Inc.:
with a broad group of fixed income investors,
Commercial Credit Group Inc. a wholly owned subsidiary
representing 24 unique institutions. JP Morgan
of Commercial Credit, Inc. is an independent commercial
Securities LLC served as Structuring Agent and Lead
finance company that provides equipment loans
Bookrunner for the placement. The multi-tranche placement carried the following ratings:
and leases to small and mid-sized businesses in the construction, fleet transportation, machine tool and manufacturing and waste industries. The company’s sales force is located throughout North America. CCG is
NOTES
MOODY’S
S & P
$ AMOUNT
Class A-1
P-1 (sf )
A-1+ (sf )
$71,000,000
Class A-2
Aaa (sf )
AAA (sf )
$217,275,000
Class B
Aa2 (sf )
AA (sf )
$16,379,000
Class C
A2 (sf )
A (sf )
$14,741,000
headquartered in Charlotte, NC and operates full-service offices in Buffalo, NY and Naperville, IL. CCG Equipment Finance Limited services the Canadian Provinces of Ontario, west to British Columbia, from its Canadian headquarters in Hamilton, Ontario. For more information, please visit www.commercialcreditgroup.com. Contact Information:
“Once again we received significant oversubscription in each class and welcomed a number of new investors to our platform” stated
Julie Murphy 704-944-2771 jmurphy@commercialcreditgroup.com
Paul Bottiglio, SVP and CFO. “The continued support of the investment community is a reflection of the strength of our portfolio, the historical performance of our previous securitizations, and the company’s consistent underwriting policies and procedures.”
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N O V E M B E R 2 0 2 1 A M E RI C A N LI QUI D WASTE 23
IN THE NEWS
A S S O C I AT I O N I N S I D E R
SPOTLIGHT
INDEX
NEW RIDGID® PTC-400 POWER TUBING® CUTTER BRINGS CUTTING VERSATILITY TO THE JOB SITE SCHOOL DISTRICT The PTC-400 from RIDGID, a part of Emerson’s professional tools portfolio, quickly cuts a wide range of ½-inch to 4-inch tube
ELYRIA, OHIO – October 26, 2021 – RIDGID®, part
two rotating speeds for smooth cuts
of Emerson’s professional tools portfolio, introduces
on long or short tubes, while its
the PTC-400 Power Tubing Cutter, a high efficiency,
optimal cutter wheel profile allows for
portable tubing cutting machine designed to quickly
an efficient cold-cutting operation.
cut stainless steel, carbon steel, copper, aluminum and plastic.
With a weight of only 32 pounds, its compact design makes it easy
The PTC-400 cuts ½ -inch to 4-inch tubing and has
to transport to and from
a quick-acting engagement feature with easy-to-use
commercial, residential
feed screw to ensure high-speed cutting. It features
and industrial job sites. An integrated carrying handle and cord wrap also support easy transport and storage. The cutter wheel cartridge can be replaced without tools, resulting in minimal downtime and maximum efficiency. “Whether your pressing, soldering, or working with thin-walled conduit, the transportable design of the RIDGID PTC-400 Power Tubing Cutter, combined with the wide range of sizes and types of tubing it cuts, makes it’s a versatile tool ideal for most job sites,” said Larry Feskanich, senior global marketing manager, RIDGID for Emerson. The PTC-400 comes with the RIDGID Full Lifetime Warranty. To purchase or learn more about the PTC-400 and
2 4 A MERIC AN L IQUID WA S T E NO V EM BER 2021
Vi si t Us
other tubing tools, visit RIDGID.com, or call toll-free:
discrete manufacturers maximize production, protect
1-800-4RIDGID.
personnel and the environment while optimizing their
Emerson’s professional tools business, which
energy and operating costs. Our Emerson Commercial
includes RIDGID as well as the Greenlee® and Klauke®
and Residential Solutions business helps ensure human
brands, provides the industry’s broadest portfolio
comfort and health, protect food quality and safety,
of advanced, reliable tools and technologies for the mechanical, electrical and plumbing trades globally.
advance energy efficiency, and create sustainable infrastructure. For more information visit Emerson.com.
Visit emerson.com/professionaltools for more information. About Emerson Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and
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N O V E M B E R 2 0 2 1 A M E RI C A N LI QUI D WASTE 25
IN THE NEWS
A S S O C I AT I O N I N S I D E R
THOMPSON PUMP ONCE AGAIN HONORED INDEX WITH PRESTIGIOUS CIGNA WELL-BEING AWARD, 2ND YEAR IN A ROW
SPOTLIGHT
Port Orange, FL – One of the nation’s leading
get them for free or at a big discount to use for the
manufacturers of heavy-duty portable bypass and
challenge. Thompson Pump has also been putting out
dewatering pumps is honored for its outstanding
fruit for everyone to enjoy on Fridays – Fruit Fridays
culture of well-being for the second year in a row.
– and sending out newsletters each month full of
Thompson Pump and Manufacturing Company has
healthy tips.
been named a 2021 Cigna Well-Being Award recipient
“The health and well-being of everyone who works
for its efforts in creating a healthy place to work and
here is a top priority for us,” said Chris Thompson,
do business.
President of Thompson Pump and Manufacturing
For its commitment to health and wellness,
Company. “Happy and healthy employees are vital to
Thompson Pump was honored with top tier award
our success and the relationship between productive,
level “Outstanding Culture of Well-Being” in North
satisfied teams and business performance.”
Florida. Over the past eight years, Thompson Pump has
“These past couple of years have been extremely difficult for all of us and we want to make sure we are
been focusing more on the health and well-being
helping everyone through these times,” said Victor
of its employees, and it improves and adds activities
Nadeau, Human Resources Director at Thompson
each year with that focus. This year, Thompson
Pump and Manufacturing Company. “I’m so proud
Pump’s wellness committee – a team of six cross-
of the work we’ve done and will continue to find
functional members who rotate annually – focused on
new, engaging ways to provide a healthy working
mindfulness and mental health. To help achieve this
environment for everyone at Thompson Pump.”
goal, Thompson Pump created a walking challenge
Cigna Well-Being Award applicants are evaluated
during the first quarter of the year, rewarding
based on the core components of their well-being
everyone who achieved 10,000 steps per day in a
program, including leadership engagement, company
week; the second quarter was all about the “Road
culture, strategy and goals, implementation and
to Mindfulness” where everyone was encouraged
employee engagement. All applications are scored
to complete four videos about the importance of
and reviewed by a panel of Cigna Health promotion
stretching, relaxing and meditating, and win a prize;
experts.
during the third quarter everyone was given a copy of the book Who Moved My Cheese? by Dr. Spencer
Thompson Pump and Manufacturing Company, a family-
Johnson and then asked to answer meaningful
owned company celebrating more than 50 years in
questions from the wellness committee; to wrap up
business, is a full-service manufacturer and provider of
the year, Thompson Pump is doing a Fitbit walking
high-quality pumps, pumping equipment and engineering
challenge of 10,000 steps per day in a week and it also
expertise for bypass pumping, dewatering, mining and
donated $75 for the first 50 Fitbits so people could
flood control. www.thompsonpump.com
2 6 A MERIC AN L IQUID WA S T E NO V EM BER 2021
Vi si t Us
Join the Community
Your Expertise is On Call
Your customers count on you to be there when they need you, to help them get life back to normal. But in your demanding and fast-paced business world, where do you find support? Only at your industry’s event. See the latest equipment and attend classes to learn new techniques and enhance business skills. Being here is the right call for your business.
Make plans now to attend Expo Hall February 22-24. Conference February 21-24.
A S S O C I AT I O N I N S I D E R
IN THE NEWS
SP OTLIG HT SUPER PRODUCTS APPOINTS NEW VICEI N D E X
PRESIDENT OF RENTALS Chris Gittens joins leadership team at Super Products as new VP of Rentals.
MUKWONAGO, Wis. - October 28, 2021 - After an
“We are excited to add Chris to our team.” noted
extensive search, Super Products has appointed
Buening, “He will leverage his expertise in growing
Chris Gittens to take over as the new Vice President
and developing distribution networks to help us
of Rentals after Randy Buening, the previous VP of
expand our presence in the parts, service and rental
Rentals, was promoted to President at the beginning
markets through new and existing rental facilities.”
of 2021.
Super Products is confident that Chris will continue Chris has an extensive background in equipment
to grow their presence and success in the vacuum truck rental market.
manufacturing and distribution. He comes to Super Products from
About Super Products LLC:
Thermo King, where he
Super Products, an Alamo Group C Company, has been
was the Director of Dealer
a leading manufacturer of vacuum trucks since 1972. All
Development. Prior to
units are engineered for a wide variety of applications and designed with the operator in mind. The trucks
He will leverage his expertise in growing and developing distribution networks...
are recognized for their high quality, durability and ease of operation while being produced with the most innovative features on the market today. Super Products is headquartered in southeast Wisconsin and has eight rental facilities located
Themo King, he held leadership positions at CLAAS
nationwide. A network of sales representatives sells
of America and CNH Industrial where he gained
directly to industrial contractors and dealer partners
experience in financial analysis, strategic planning,
support municipalities, while the rental facilities offer
dealer development and commercial credit while
short- and long-term rentals, as well as parts and full-
working in North America and Europe. Chris holds
service centers for repairs and maintenance.
an MBA and MIA from Columbia University and
For more information, please visit
earned his undergraduate degree from Washington
www.superproducts.com.
University in St. Louis.
2 8 A MERIC AN L IQUID WA S T E NO V EM BER 2021
Vi si t Us
You Spoke. We Listened! New Optional One Piece Tank Strong, Solid, Dependable
» 60 Gallon Tank » One Piece » Easy to Assemble » Easy to Clean
Toll free: 866 873 7796 | www.armal.biz w w w. a mer ica nliquidwa ste.co m
N O V E M B E R 2 0 2 1 A M E RI C A N LI QUI D WASTE 29
SPOTLIGHT
INDEX
A.D.B. Construction & Septic Corp: A Full-Service Construction Septic Company Over the last 22 months, we've covered many interesting and innovative septic services and portable toilet companies. Most of them made their bones by serving the unique needs of unique communities with grit and determination, and the company we're featuring today is no different. But where A.D.B. Construction & Septic Corp does stand out is well worth discussing.
A
.D.B. is one of few such organizations whose septic services and portable
toilet rentals are designed to support and compliment construction operations. Far from precluding them from serving ordinary domestic locations and business contracts, A.D.B's particular facility for servicing the local construction industry gives them a continued on page 32
3 0 A MERIC AN L IQUID WA S T E NO V EM BER 2021
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your premier
tank manufacturer WE ARE IMPERIAL. At IMPERIAL INDUSTRIES, we have been going the extra mile designing and manufacturing specialized commercial sanitation tanks for more than 39 years - constantly evolving to meet the changing needs of your industry. It is our mission to provide you, our valued customers, with dependability for the road ahead. • Quality • Durability • Customer Support • Truck Dealer Partners Better efficiency means bigger profits...let us help you get the results you want!
OFFERING A WIDE RANGE OF SEPTIC & PORTABLE PUMPING EQUIPMENT: • Septic Trucks • Portable Restroom Service Units • Grease Units • Vacuum Trailers • Hydraulic Hoist Tanks • 407/412 DOT Tanks • Parts Tanks available in your choice of metal - steel, aluminum or stainless steel. We’ve built over 150,000 tanks and counting.
We have stock on the ground ready to go to work for you!
Custom options available! Subscribe to our YouTube channel Imperial Industries, proudly family-owned and operated in central Wisconsin for more than 39 years, is the trusted choice for specialized septic solutions and expert service.
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Imperial Industries Inc.
N O V E M B E R 2 0 2 1 A M E RI C A N LI QUI D WASTE 31
INDEX
SPOTLIGHT
Bio-Septic Boost
A Drainfeild Soil Restorative Sodium is the REAL problem. Septic Drainer drives sodium OUT of the soil.
0
broader than the average list of capabilities, not a more limited one. A.D.B. was established in Manchester, CT over two
SeptiMarker
Custom vinyl decals
decades ago, at a time when the boom economies of the 1980s were on their way out. Back then, the Internet was in its infancy and companies
FREE Shipping To New Customers. Use Promo Code PUMPER.
RCS II, Inc. • www.septicdrainer.com • (518) 812-0000
Pressure Washers & Drain Jetting Equipment
We Custom Build Machines To Your Specifications!
800-648-5011 www.camspray.com sales@camspray.com
Van and Truck Mount Models Available See All The Features And Specifications At CamSpray.com
STB Series
Trailer-Mounted Drain Jets
0
00)
Removes Bio-Mat
STB4012K
$
STB3015K
$
STB2712K
$
STB3708K
$
WHEN RELIA
Choos
Extensive inventory for quick delivery • Product
18,999
• 12 G.P.M. @ 4000 PSI • 999 CC Kohler • 400' x 1/2"Hose
18,999
• 15 G.P.M. @ 3000 PSI • 999 CC Kohler • 400' x 1/2"Hose • DC-Powered Jet Hose Reel and 4-Nozzle Set • Pressure Gauge & Hour Meter • Electric Start with Low Oil Shutdown • Pumps Handle Fluids Up To 160° • Lockable Tool and Storage Boxes • 150' Garden Hose on Manual Reel • 300 Gallon Tank with Low Water Shut Off • Gearbox Drive Triplex Plunger Pump with Ceramic Plungers and Stainless Valves • Trailer with Industrial Painted Finish and 15" Aluminum Wheels
13,499
• 11.5 G.P.M. @ 2700 PSI • 689 CC Honda • 400' x 1/2"Hose
13,299
• 8 G.P.M. @ 3700 PSI • 689 CC Honda • 300' x 3/8"Hose
STB4007K
13,299
$
• 7 G.P.M. @ 4000 PSI • 689 CC Honda • 300' x 3/8"Hose
TT4025HZ-35 $ 52,995
like A.D.B. were mostly focused on local-level branding. Like most septic companies, they kick-
PM80T Vacuum Pumps
started their business by being the roughest and Free Air Capacity Rotation Speed ready septic414 company that would serve CFM in town 1,100 rpm developing • communities as-needed basis. Longer pumpon lifean thanks to an innovative
design that minimizes component This gave A.D.B. a close connection with wear the local Reduced fuel consumption to began construction• industry. More and more,due they increased efficiencies from the lower truck rpm servicing construction sites with a mind to do that • Ready to mount packages available very thing in a construction-optimized way.
What does this mean? Does it mean they know less • Produces 25 Gallons Per Minute at 4000 PSI • 74 HP EPA Tier 4 Final Compliant Hatz Turbo Intercooled Diesel Engine • Hydraulic Slide Out Swivel Reel with 500' x 5/8" Hose • Air Purge Valve and 18 Gallon Anti-Freeze Tank and Freeze Protection • Heavily Constructed Trailer with 2" x 4" Steel Tube Box Frame • 26 Gal Fuel Tank Gives Hours of Run Time on a Single Fill • Wireless Remote to Control Throttle Up and Down, Water Valve and More • 350 Gallon Tank with 2" Hydrant Fill • Features 150' Wash Down Hose and Front-mounted & Over-fender Tool Boxes
3 2 A MERIC AN L IQUID WA S T E NO V EM BER 2021
This System
Ne
12 opti and
An
Call Today! 866-383-63
about the septic needs of the restaurant industry or the domestic customer base? Not at all. According to the CEO, “septic service is construction.” He says
Outside of the US call 636-584-8844 Visit us online at www.morousa.com Vi si t Us
the key isn't in providing different services or owning
This includes being deeply connected with the
a different set of tools. It's about knowing how
community and having a reputation for doing a
construction teams work, what their schedules tend
job that nobody wants to go not done. In that way, they're a bit like the “fixer”
to look like, what part of a
They show up any
character in your average heist
portable toilets, and so on. He
time, day or night, to
time, day or night, to take care
says, “It's about speaking their
take care of problems
of problems no one wants to
job site is the best for setting up equipment, arranging
language. It's about letting them know that we're here to
no one wants to
support what they are doing,
deal with.
not just deliver services and toilets and stick our hand out
thriller. They show up any
deal with. AFFORDABLE Every local-level septic service provider has to do what they can to keep their pricing
for the check.”
competitive, especially for the domestic portion of
A.D.B'S UNIQUE SERVICE PROFILE
their customer base. When a homeowner has a septic
As you might expect, they've got a lot in common
emergency, they need help, and A.D.B. has learned
with other great, local-level septic service companies.
that instead of walking away from a cash-strapped continued on page 34
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N O V E M B E R 2 0 2 1 A M E RI C A N LI QUI D WASTE 33
SPOTLIGHT
INDEX
24/7 service is nothing special. But offering that same round-theclock service on weekends and holidays is... responding to a septic emergency in the middle of a high holiday is a sure way to win the customer's sincerest appreciation. the-clock service. So, 24/7 service is nothing special. But offering that same round-the-clock service on weekends and holidays is. You can bet, that responding to a septic emergency in the middle of a high holiday is a sure way to win the customer's sincerest appreciation. FULLY TOOLED & EQUIPPED Providing for the septic and toileting needs of a customer, it's better for the brand to work with them, offer flexible payment, and deliver the job just as punctually as they would otherwise.
construction site can be a tough challenge. Any construction project can be expected to run into snags, supply problems, hiccups in design and engineering decisions. A good septic service
EXPERIENCE
company has to be able to change its footing on the
It's one thing to have the gear and the knowledge
fly to keep up.
to do a job. But experience adds reliability, confidence, and problem-solving skills that a startup septic company can't match.
SATISFACTION GUARANTEED Another policy A.D.B. has in common with many great local-level septic companies is an
24/7+ SERVICE
uncompromising policy of guaranteeing the
Based on our research, few septic service companies
satisfaction of the client. They do not drive away
working during the last 70 years are going to be
until everything is working properly and passes the
able to make ends meet without offering round-
sniff test.
continued on page 36
3 4 A MERIC AN L IQUID WA S T E NO V EM BER 2021
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TriFlow 825 ■
■
■
■
■
Straight Tri–Lobe
Ideal for:
Performace: Vacuum up to 18 inHg; Flow up to 4805 cfm
■
Sewer Cleaning
■
Storm Sewers
■
Water Treatment Plants
■
Municipal Water Departments
■
Cleaning & Washing
Flexible Options & Installation Coolest Blower Temperatures in it’s Class More Energy Efficient vs. Other Straight Lobe Blowers
www.gardnerdenverproducts.com/moblie ©2019 Gardner Denver. All rights reserved. w w w. a mer ica nliquidwa ste.co m
N O V E M B E R 2 0 2 1 A M E RI C A N LI QUI D WASTE 35
SPOTLIGHT
INDEX
Among these, it's pipe relining and repairs that likely make them an especially good match for the construction industry... it's how they operate that makes them special, not what they operate. A.D.B. PRODUCTS & SERVICES There aren't going to be any surprises on their services list, and that's a good thing. With A.D.B. you get septic inspections, tank pumping, drain cleaning, sewer repairs, septic tank, and equipment installation, pump chambers, and pipe relining. Among these, it's pipe relining and repairs that likely make them an especially good match for the construction industry, but these services are hardly rare among similar organizations. Once again, it's how they operate that makes them special, not what they operate. Of course, their portable toilet rentals are also optimized for the construction industry. This means they don't often cater to events, and more upscale crowds, though continued on page 38
3 6 A MERIC AN L IQUID WA S T E NO V EM BER 2021
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UNEARTHING . �··s1 · --. --
·1:n
. 5!1,....
The mighty X-Cavator ™ from Vac•Con® provides you the ability to safely excavate around delicate underground utilities with precision and performance never before seen.
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n
SINCE 1986
Available with high-performing 3-Stage Fan or PD Blower Customized builds to meet your needs Air Compress or Systems up to 185 CFMwith Air Knife for Air Excavation
N O V E M B E R 2 0 2 1 A M E RI C A N LI QUI D WASTE 37
SPOTLIGHT
INDEX
they certainly can. A.D.B. prefers the simple and straightforward needs of construction crews of all sizes. That said, if you're turning out a construction project of almost any size, A.D.B. is ready to deliver a number of portable toilets to suit the needs of the job with full service and swap-out units as needed. It's reassuring to find after covering so many locallevel septic companies that the best ones do have one thing in common; a down-to-earth touch for customer service paired with an insistence on quality.
Sources https://blog.adbseptic.com/blog/topic/portable-toilet-rent
3 8 A MERIC AN L IQUID WA S T E NO V EM BER 2021
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N O V E M B E R 2 0 2 1 A M E RI C A N LI QUI D WASTE 39
M A R K E T P L A C E : N AT I O N A L
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dynamiccablerepairs@yahoo.com
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4 0 A MERIC AN L IQUID WA S T E NO V EM BER 2021
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INDEX
Abbott Rubber CO. Inc..................................................2 800-852-1855 / pumperhose.com
Fruitland Manufacturing ......................................... 13 800-663-9003 / fruitlandmanufacturing.com
Peterson Products..........................................................6 800-669-1434 / pipeplug.com
American Jetter............................................................ 40 866-944-3569 / americanjetter.com
Greasezilla...................................................................... 12 304-658-4778 / greasezilla.com
PolyJohn Enterprises.................................................. 43 800-292-1305 / polyjohn.com
Aqua-Zyme Disposal Systems Inc........................... 2 979-245-5656 / aqua-zyme.com
GSBB Services, LLC...................................................... 40 843-535-5712 / gsbb.biz
Armal Inc........................................................................ 29 866-873-7796 / armal.biz
Imperial Industries Inc............................................... 31 800-558-2945 / imperialind.com
Bright Dyes.................................................................... 40 800-394-0678 / brightdyes.com
In The Round Dewatering........................................ 33 317-539-7511 / ITRDewatering.com
Cam Spray...................................................................... 32 800-648-5011 / camspray.com
J.C. Gury Company Inc..................................................6 800-903-3385 / jcgury.com
Com Vac.............................................................................5 800-243-7986 / comvacsystems.com
Key Commercial Corp................................................ 33 877-333-4539 / keycommercial.com
Comforts of Home...................................................... 42 877-382-2935 / cohsi.com
Masport Vacuum Pump Systems........................... 38 800-228-4510 / mastportpump.com
Coxreels........................................................................... 25 800-269-7335 / coxreels.com
Mid-State Tank Co., Inc.................................................4 800-722-8384 /midstatetank.com
Dragon Products.......................................................... 11 877-783-5538 / dragonproductsltd.com
National Vacuum Equipment, Inc..........................BC 800-253-5500 /natvac.com
Ecological Laboratories Inc...................................... 25 800-326-7867 / propump.com.com
Navitas Credit Corp..................................................... 36 800-422-1844 /navitascredit.com
Eljen Corp....................................................................... 19 800-444-1359 / eljen.com
Norweco Inc.....................................................................7 800-667-9326 /norweco.com
Westmoor Ltd............................................................... 40 800-367-0972 / westmoorltd.com
F.M. Manufacturing..................................................... 21 877-889-2246 / fmmfg.com
Paul Swoyer Septics LLC............................................ 39 830-935-4936
WWETT22....................................................................... 27 wwettshow.com
4 2 A MERIC AN L IQUID WA S T E NO V EM BER 2021
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