Content 3. I-message 6. My values 8. Brandbrief 9. core values 10. vision 12. design 14. geocovery
I-message Hello,
My name is Gijs Broens and this is my I-message. Not with a Iphone or Ipad, just plain text. 10 Years ago i was studying at Fontys Academy for Creative Industries, in these 10 years i grew alot! As a person and as a expert in communication. At the moment i am living a beautiful life in Paris, the city of love, i really am enjoying my life to the fullest right now. This because i am exploring the world since 1990, i have seen like every place on this big globe (except the dangerous ones ofcourse). I travel for my company, Geocovery. It is like a combination between Geography and Discovery. Geocovery is a company that specialises itself in making concepts for big companies all over the world. It’s like living in a big suitcase! From France till Indonesia and Brasil till Australia, we are offering our ideas for anyone that needs it. How is life in the Netherlands? I hope it is fantastic as always! Maybe one day i’ll visit Fontys again... Contact me soon! We have lots of catching up to do! With kind regards, Gijs Broens
My Values As u can see, my values are summed up in the big DISCOVER word. I do think these 31 values are exactly mine. Discovering new things is what i do best. Traveling, experiencing and testing are my favorite things to do, why? Because i like to experience new things that i did not see, felt or heard before. This is the reason why DISCOVER is displayed this big, all the other values that are standing inside are the values that define me as a person. Optimistic, dymnamic, adventurous and many other values confirm my existence as a person in this society. All these values define me, but there are 10 values that are recognizable in my way of living life to the fullest. You are after all, the captain of your own life...
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uthentic
I am a authtentic person, why? Because i like to be different on a normal way. Not in wearing my clothes, but in my ideas of how life is defined.
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I love having control, the moment i do not have control over a problem/situation i can get very motivated to get my position of control back.
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nnovation
Innovation is something i love, the creation of new ideas and solutions for anything in the world are inspiring me.
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ove
Love is the reason that we are still here. Love your family, friends and your loved ones. Without love, life is like a empty candy jar.
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ynamic
ecurity
I think it is imporant to be dynamic. Nowadays you cannot To feel secure is one of the most privileged value we have a 5 till 9 work motivation. You need to give something not always appreciate as human beings. Some people extra to archieve living life till the fullest. are born so poor, they can’t imagine to live our lives. This is one of the reasons i respect my security.
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uck
You make your own luck, not always but there are many times in your life when YOU decide your own luck
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riendship
Friends are most important to us. They are the ones that you always can count on. Real friends are a privillege to have.
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dventurous
Adventure is the thing i live for. You do not know the worth of your life if you will stay seated in your chair or couch. To discover life to its fullest, you’ll need to go on a adventure
iscover
You are the captain of your life. To discover yourself, the world, other people their interests, succeeding and failing you need to try almost everything. Ofcourse, there is a limit, but that is the limit you set for yourself. That because YOU are living your life, not for someone else, but how you want to.
brandbrief seeing
Feeling
Seeing something is believing something. How nice Everybody knows the feeling of listening to good music the pictures are on the internet, to witness nature’s and getting goosebumps. You feel with your hands, beauty, other cultures and big cities, you need to feet, head and all the other things that are included use your eyes. These gifts of nature are one of the in your body. Feeling is important to us because it can reasons we evolved till a prime species. Seeing is warn us for hot or ice cold things, but what more imsomething you can do from the outside, but also Smelling can be good or bad, very bad. But portant is to me is feeling from the inside. Everybody in the inside. Seeing into other people’s emotions smelling is also trying new things. Smells are knows the feelings like hope, joy, anger and happiness. helps you to understand them. These feelings are only achieved by yourself. That’s why very recognizable, for example, I visited a part of you are the captain of your own life, in everything you south France for many years in my life. This year I returned there since 6 years. The smell was still do, so feeling included. the same. You’ll maybe recognize it for yourself, the smell of your loved ones, places you have Tasting can give me the best visited or just the simple smell of home. feeling ever. Tasting a new recipe or tasting a new life experience maybe are totally different. But they’ll give the same result. An experience that you’ll never forget. For example, this can be like learning to ride a bike, or tasting chocolate for the first time. But also jumping off a 30 ft clip, driving a motorcycle or snowboarding. These Listening learns. People around the world always experiences will gave you a have something new to tell people that you did not taste of life. That you’ll never knew before. Listening also can be hard, because it want to lose. is impossible to remember what everyone says to you in one day. Sometimes there is something like a ‘information overload’. But the other beauty of listening is that you can recognize music, people’s voices and yourself in others.
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Hearing
Love
Core
Love motivates me to achieve the best in me. Why’s that? I get motivated to make my life perfect because of love, beacause love is caring, sharing and experiencing. Love is one of the biggest emotions mankind has, so it is important to love, and be loved
Discover Discovering the world is a life time experience, you’ll get to know yourself better, but also how the world works. It is an experience that will leave you an enormous amount of life knowledge. It will provide life-hacks, surviving skills and the knowledge over people.
Control To live your life to the fullest, you need to take control ver your own life. Control is in every way important for being the captain of your own life. To control you need to learn who you are as a person.
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Authentic Luck I am highly convinced that people decide their own luck, most of the times it is all about the mindset and the flow that you are in. When you are happy or feeling great things will automatically go better and easier. This is the part where you decide your own luck, because if you are happy, everyone is.
I have my personal stamp. Everything i do i try to personalise it to me! Because being yourself in everything you do is an cool and self-learning thing to do. It will get you out of a box, and you will be placed in the ‘extraordinary’ category.
values
my vision My vision is actually my one-liner; ‘You are the captain of your own life’. sI NC E 19 90
This means my way of living life is accepting that i am in control of it. And that i can do Tips 4 becoming a captain: with my life whatever i can do. Take control Don’t be afraid Living life to the fullest can be achieved by Try new things doing it yourself. After all, i orchestrate my Be original own life. The choices i make are making me Stay positive head director in my personal movie.
typography
Lemon/ milk Lavenderia CORBEL This is my choice for the headings and titles of pages, it fits by me because it is a loud type. I think people are directly interested to read a text that is titled with an big type title.
This is my type for the standard text. It is simple and not hard to read. I have chosen this type because i like simple types when typing a text
I only chose this kind of type for my logo. Because it has an oldfashioned vibe. This is the type used at GEO from GEOCOVERY.
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Colors # EE3233 I chose a red color to express the warmth of living life. #66A7C5 I chose this color because i light blue is one of my favorites. #66A7C5 I also chose a grey color because it almost matches everytime with many colors.
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geocovery co. Geocovery is a combination between discovering and geography. Discovering is a combination because i like to discover new things in life. Geography is one because the rest of the world really does interest me. When it came up with the name Geocovery, at first i tought this name wouldn’t succes at all. But during the time that i spend in my conceptbook i became convinded that Geocovery is a good name that shows my values and intrests. The G is ofcourse ment for my first letter, the G from Gijs Broens. The logo expresses an oldschool style of logo’s. Since 1990 stands for my year of birth, and exploring earth is what i do since that year. My slogan is also my vision, You are the captain of your life.