Lookbook Paris #01

LOOKBOOK

Lazoschmidl “Margarita”

London Fashion Week

ISSUE #01 - OCTOBER 2020

Marrknull

HEAVENLY ICELAND

Angela Donava for Gil Zetbase

Our 30 years

in sanitary containment

CHASING LIGHT

TATRAS

EDITOR-IN-CHIEF: Gil Zetbase ASSOCIADED PRODUCER: Angela Donava CREATIVE PRODUCER: Kristina Kridax REDACTEUR: Elysé Rakonto FASHION EDITOR: Suzane Fiadanana ARTISTIC DIRECTOR: Yvan Soulier PUBLISHER: Media Production Dona 66 Av. des Champs-Élysées

75008 PARIS

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CONTENT

12

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Heavenly

ICELAND

ANGELA DONAVA for GIL ZETBASE

Villa Sofia

22

LOS ANGELES

44

Chasing Light

56

SS21

60

Fashion week

62

Fashion week

by JEAN-BAPTISTE FORT

TATRAS

MARRKNULL

BESFXXK

FARAD RE

64

Lookbook

68

Bridge

78

Our 30

86

Patrick Moulin

90

Arturoo Bergero

102

LAZOSCHMIDL

OF SIGHS

YEARS

ICONIC

STYLING

Magliera

VITELLI

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HEAVENLY

ICELAND Photographer : Gil Zetbase Assistant : Lysa Snz Model : Angela Donava Designer: Clara Rotescu Designer:Always The Sun Producer : Dona Pr Cannes

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Designer: Clara Rotescu

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Designer: Clara Rotescu

Designer: Clara Rotescu

Designer:Always The Sun

Designer: Clara Rotescu

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Designer:Always The Sun

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VILLA SOFIA

LOS ANGELES

by JEAN-BAPTISTE FORT

PHOTOGRAPHER – JEAN-BAPTISTE FORT - @jbfort_photography STYLIST – ELENA FORT - @elenafort MAKEUP & HAIR – MELISSA MURPHY - @hmubymelbe MODEL – ANGELINA GALT - @angelinagalt PRODUCTION - OLGA LY - @mag.model PR - LAURA JOUVE - @lvictoriaj LOCATION – VILLA SOFIA / LOS ANGELES

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Bag & Pant : Issey Miyake Bracelet : Colette Malouf Bra : Bluebella Shoes : Gucci Lookbook Magazine October 2020 | 23

Dress : Fleur de Mar Head piece : Lelet NY

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Dress : Krikor Jabotian Shoes : Gucci Ring : : Lelet NY

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Dress : Krikor Jabotian Shoes : Gucci Lookbook Magazine October 2020 | 27

Swimsuit : Bluebella Necklace : Azza Fahmy 28 | Lookbook Magazine October 2020

Dress : Olivia Von Halle Jewels : Azza Fahmy Shoes : Gucci Lookbook Magazine October 2020 | 29

Dress : Galia Lava Top : Issey Miyake Shoes : Gucci Accessories : Bluebella 30 | Lookbook Magazine October 2020

Jacket & Shoes : Balenciaga Earrings : Lelet NY

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THE HYMN TO SPRING ELISABETTA FRANCHI SPRING SUMMER 2021 FASHION SHOW

T

he power of nature as a rebirth and a real fresh start is the common thread of the Spring/Summer 2021 collection by Elisabetta Franchi.

The colours of spring dress the class and delicacy of an aristocratic woman, a refined and seductive but aware woman: a woman who chooses .

Elegant dresses, being the reflection of homes of yesteryear, cross the border of reality exploring shapes and colours that create a modern wardrobe with super classic details, which is capable of transmitting visions and memories, new desires and timeless values inherited.

The woman by Elisabetta Franchi in this new collection walks the runway with iconic garments that embody the style codes of the Maison in the unmistakable model-making and in the scrupulous attention to quality through continuous research.

The dialogue with nature inspires the colour palette, where lavender, the flagship colour and emblem of a dreamy and irrefutably feminine woman, is combined with neutral shades such as butter, lime, powder and rose gold, with some touches of amaranth.

Floral patterns reveal harmonious garments capable of bewitching with their polite and luminous charm, ranging from lace and tulle dresses with silhouettes defined by more structured volumes, rhythmic flounces and ruffles, which remind of the light petals of a flower.

The finest workmanship gives the sleeves the effect of a threedimensional flower, which also materialises on dresses and tops featuring soft and never impudent lines.

Evening dresses on chiffon bases, all-over embroidery of iridescent sequins and tulle express the Maison’s mastery. Precious yarns interweave to create couture textures and volumes, while clouds of impalpably light ottoman wrap an iconic and timeless woman.

The grand finale is an explosion of maxi skirts and snow-white shirts: the rigour of aristocracy, refinement and modesty is revisited and shattered by the energetic beauty and enchantment of a carousel of young girls in bloom.

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Elisabetta & Filippo

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S K AC

E G TA

B

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THE PHOTO AS ANTI BURNOUT

Would a simple photo promote the development of an employee?

This is the project of this professional photographer: Gil Zetbase

Gil Zetbase realized, almost by chance, that a cliché could influence a person’s morale in the course of their business. “Mercedes-Benz Côte d´Azur asked me to photograph all of their staff for their website.

I realized that through this contact, the employees changed their attitude: some opened up more to others, others felt valued … ”Taking advantage of this experience, Gil therefore now offers companies … a photo shoot! « I come to the site and with all the employees, we imagine scenarios where each actor will stage himself in the exercise of his activity. The end result can be the subject of an exhibition or a book edition. In short, an event that will allow us to share the same experience together in order to create a positive dynamic. But the initiative can go even further. Because acting as a real revealer, the photo allows to convey many messages: how the employee is situated in the company, vis-à-vis his colleagues, his activity … In short, a set of elements that a HRD can use to unlock critical or unpleasant situations …

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THE TINITUS COLLECTION RESIDES IN TWO LANDSCAPES: A SA 42 | Lookbook Magazine October 2020

ALVADOR DALI

T

INITUS (pronounced ‘ti-nigh-tus’) is a play of word on the perception of noise or ringing in the ears

The

collection

ry

into

are

so

a

takes

space

loud

this

theo-

where

the

colors

can

hear

them.

you

The TINITUS collection resides in two landscapes: a Salvador Dali inspired desert, and a crystal enclosed amethyst cave. A quintessential Viking ship is now a modern chrome sculptural vessel, reminiscent of a Jeff Koons sculpture.

In collaboration with the creative team of the Institute of Digital Fashion, the objective of TINITUS is not to simply create and showcase a collection digitally, but working in response to the socio-political context, to diversify the brand’s messaging, and to share the brand’s statement rather than producing for aesthetics.

IoDF is striving to challenge and change the traditional fashion industry, and reinvent the way fashion is being modelled, produced, through.

shown, Looking

sold, to

and

the

thought

future,

AU-

GUST GETTY Atelier and IoDF came together to conceive and create a progressive,

challenging,

and

innovative

new landscape for a fashion collection.

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CHASING LIGHT TATRAS

models: Star Grace Sunnaya Nash Miles Roger David Friend Kira Shipway Nam Garsinii stylist: Sophia Alvarez

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W

e settled on the content theme « Catching Light » for the AW20 campaign shooting.

It expresses that people can look towards hope and light despite the difficulties we are facing and an unpredicted situation due to COVID 19.

The purpose of this title is “naturality” meaning being natural, in nature. This campaign was shot in beautiful places such as the mountains, river, deserts with a perfect daytime and sunset following this title.

The concept originated from the origin of TATRAS, the Tatra mountains. The purpose of this shoot is to take back something to its origins which is nature.

Photographer: Noah Dillon

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- LONDON FASHION WEEK -

MARRKNULL SS21 PRODUCTION: ANG WAN VIDEO DIRECTOR: HU HONGBO VIDEO PHOTOGRAPHER: HU HONGBO/MA JINGWEN/YI JIE/DA HAI/AN ZHIQIANG MAKE UP&HAIR: ZHAO RIXIN/XU ZIHENG/ZHAO KEYAO/GENG TENG/XIAO FENG/LIU CHUANG ASSISTANT : JIANG GEGE/DENG JUNZHEN/GOU YICHENG/FANGYUAN/JIN PENGZHAN

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MARRKNULL SS2021 collection is inspired by Chinese 1980s movie ÂŤ In the Wild Mountains Âť directed by Yan XueShu. The film tells about the struggles and choices of two families with

different

personalities

in the mountains facing the torrent of the times under the background of rural reform in ShanXi Province, which is also the story of two women fighting for life.

IN THE WILD MOUTAINS

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TATRAS FASHION WEEK SS20

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BESFXXK Fashion Week SS20

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B

ESFXXK is a womenswear & menswear fashion label. Jae Lim mastered menswear at Royal college of Art in London. Bona Kim mastered womenswear at London College of Fashion and had been running her own label in Paris and Venice for years until she teamed-up with Jae Lim. The duo designer produce designs considering both trend and creativity that comes from their own unique experience in London.

With fundamental interests in Military functionality and British heritage of classical tailoring, the brand focuses on creating garments that have a sense of ‘unconventional bespoke clothing’.

Each garment is created under intense deconstructive procedure until it meets designer’s intention and then tailored to perfection.

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F

arhad Re was born in Rome and grew up between Italy and France, where he spent most of his time invested in his work as a stylist loved by stars, princesses, and jet-setting ladies such as Catherine Deneuve, Ivana Trump, Joan Collins, Brigitte Nielsen, Ursula Andress, and Princess Soraya - heads of sumptuous and marked elegance. Known for his high fashion garments and accessories that despite their modernity reflect a taste for extreme luxury. It is difficult to classify his singular creations mixing, instinctively,, punk and romanticism.

Organza, satins, furs, embroidery and laces are the refined ingredients of his elaborated combinations. Without any dose of nostalgia, he knows how to combine heritage and modernity, technique and creation. Even if his house is young, it is part of a long tradition that he respects, while not hesitating to move towards new ideas.

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FAHRAD RE

Fashion Week SS20

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LOOKBOOK LAZOSCHMIDL SS 21 “MARGARITA” Photographer: Florian Dezfoulian Film: Johan von Reybekiel Styling: Emma Thorstrand Music: Carl Hjelm Special Thanks Stefanie Ravelli, Emma Harling, Mathias Fältmarsch, Fredrick Hedenros, Christoffer Sundqvist, Hendrik Schmandt, Marju Letho, Staffan Sigvard

The collection features an eclectic mix of colours and materials dressing the complete cast of a never-to-be-produced movie.

Following the couple’s stops travelling Utopia, settings range from cheap hotel pools to fast food restaurants and Karaoke bars. A majority of outfts are tailored in swimwear fabrics made of recycled PET bottles allowing their future wearer to jump into the pool fully dressed.

Cow-print ensembles, retro stripes and lurex glitter biker shorts underline the overall nostalgic vibe – while hand-dyed denim, sheer organza shirts and sequin applications add a touch of indulgence. We see the return of the iconic Lazoschmidl butterfy as well as a movie poster print by New York based photographer and painter Scott Csoke. Spring/Summer 2021 continues the jewellery collaboration with Saskia Diez presenting cockring necklaces in rare crystals and stones – hand-carved and polished in a family-run stonecutters workshop in a small German town. Like previous collections, almost every garment has been hand-sown in the Stockholm atelier, further manifesting the idea of in-house craftsmanship and artisanal production – and proving that independent brands like Lazoschmidl can fully realize their vision based on the marriage of two creative minds.

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WRITTEN AS A ROMANTIC B-MOVIE, THE COLLECTION IS BASED ON THE STORY OF TWO HEROINES ON A ROAD TRIP EXPLORING LOVE AND INDEPENDENCE.

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YIE KIM

sets out to personify her appreciation of modern art and design through the brand in 2019.

The design philosophy embodies the kinship between modern art and fashion by her softly sculpted design ques of femininity which are represented in each piece.

As a Korean-rooted designer and a graduate of Parsons School of Design, New York, she is able to capture the global world of modern art from every aspect while residing in Europe. Her expanded vision is delivered in the collections with quiwet, yet bold, sophisticated sculpted design pieces.

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YIE KIM

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Bridge of Sighs “Captivating Venice�

D

uring a stopover I discovered this magic place...Venice and its gondolas sliding on canals, Venice and its lovers, its palaces its Carnival. I am still under the spell of this particular atmosphere.

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Carnival celebration!

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Like another time‌

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The other side ...

The other side ....

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Secrets under the bridges‌

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Access for Gondola only!

Central Park!

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ththe eyes of Carnival … the eyes of Carnival …

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OUR 30 YEARS

IN SANITARY CONTAINMENT Photographer Gil Zetbase

Art direction and styling : Angela Donava Models Jessica et Lucas (Enjoy Models Management) Makeup Joana JM Manangan Ronquillo Hair Leslie Azur

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Outfit ERMENEGILDO ZEGNA Trousers, merino-wool hat and half-gloves CINNAMON CONCEPT Pom-pom bag and boots BALDININI

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Trousers, shirt and sneakers LANVIN Bow tie ERMENEGILDO ZEGNA He holds a Lady Dior bag with a wide customisable shoulder strap Lace and satin dress ERMANNO SCERVINO Leather boots STUART WEITZMAN Sunglasses GUCCI On the stool Fur mini-bag LONGCHAMP

Jacket and trousers AKRIS Mickey jumper LIU JO Hairband CINNAMON CONCEPT Dior bag with wide rainbow shoulder strap MAN : Outfit BURBERRY

Outfit ERMENEGILDO ZEGNA White jacket ELIZABETH WESSEL Jumper MISSONI Leather skirt LONGCHAMP Trousers LIU JO Boots STUART WEITZMAN Leather belt LANVIN Beret ALYONA DUBOVSKA Sunglasses GUCCI Ring and earrings DIOR Metallic grey bag ANNA KRU

Dress MISSONI Shoes LANVIN Mini-bag BURBERRY Necklace LANVIN Shirt ERMENEGILDO ZEGNA Jeans BURBERRY Blouson and sneakers BALDININI

Sequined jacket and trousers ANITA PASZTOR Jumper MISSONI Shoes and bag BALDININI Sunglasses COURRÈGES Man :Outfit BURBERRY

Gold dress and shoes LANVIN Choker and ring DIOR Cake : Pascal Picasse Balloon sculptures : Géraldine Morin Outfit ERMENEGILDO ZEGNA

PATRICK MOULIN The great strength of the selftaught designer Patrick Moulin, is his confident vision following the influences that speak to him. He is free in his design, free to follow his instinct, to give free rein to his curiosity, free to follow his passions. A lot of his aesthetic derives from his family origins with two grandmothers who left a deep mark of his style: one Kabyle, with her tattoos, her jewelry, and dresses embroidered with sequins, the other Italian, impeccably elegant, always in the cutting edge of fashion…. and two traveling grandfathers, both poets, and entrepreneurs ...

Very early on, Patrick Moulin created a world of his own, but in his mind, he traveled ... elsewhere ... far! He is fascinated, obsessed even, by the world of couture: its mysteries, its magic, its magic, its creativity. At the age of 11, he already imagined sumptuous dresses for his sister’s dolls, collected fashion magazines with passion, sorted them, leafed through them until they were used, cutting them up, tirelessly tracking down the most glamorous, those of Guy Bourdin, Deborah Turbeville, Helmut Newton and fashion designers Yves Saint Laurent and Coco Chanel.

His dream? To become a creator himself.

The first collection of jewelry

by Patrick Moulin was finally born in 2007: it is sober and timeless, refined and organic. He immediately made the risky bet

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of exploiting an unusual material, porcelain, with the fierce desire to rehabilitate it, giving it new life, bringing it modernity, pushing and working the material in original forms while perpetuating its history. They are majestic pieces, very couture, strong, conceived as works of art, marrying glazed porcelain with platinum and gold.

Collections which pay homage to romanticism, to nature, to the great ladies of yesterday whom he considers to be his muses: Diane de Poitiers, Marie-Antoinette, and Jeanne d’Arc… ..to movie stars: Bette Davis, Faye Dunaway, Marlene Dietrich, Joséphine Baker…

Patrick Moulin’s creations are sold in boutiques such as Joyce in Hong Kong, Restir in Tokio, Luisa Via Roma in Florence and Le Bon Marché in Paris. The biggest fashion magazines include his creations in numerous issues.

His dream now? Extend this universe to other areas and ensure that its brand is transformed into a real multidisciplinary hive, mixing jewelry, contemporary jewelry, design, tableware, like the big luxury houses of the XX century.

C I N ICO

STY LE Lookbook Magazine October 2020 | 87

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ARTUROO BEGERO A tale of passion, betrayal, and death.

Delving once more into the world of performing arts, Arturo Obegero imagines a universe based on a fictional dance company, the Academia. Obegero took inspiration from 5 of his favourite classic ballet plays – Manuel de Falla’s El Amor Brujo, Tchaikovsky’s Swan Lake, Jean-Louis Vaudoyer’s Le Spectre de la Rose, Sergei Prokofiev’s Romeo and Juliet, and Christoph Willibald Gluck’s Orfeo ed Euridice – to create clothes that speak not only visually but emotionally.

Obegero explored the meaning of these romantic as dramatic love stories to fuel his creativity before reinterpreting them in today’s sartorial language.

A surrealist crossover occurs as the characters from the plays merge with Obegero’s own dramatis personae. They all navigate through darkness and light, love and betrayal, sensuality and abstraction.

Silhouetting is a key part of the style vocabulary Obegero is creating. With ACADEMIA, the designer sharpens his signature high-waisted silhouette – with an emphasis on cinched silk satin waistlines – and proposes shapes evoking or creating movement. Obegero sourced silk crepe, ribbed cotton, and technical jerseys to fulfil the utmost of comfort without forgetting style.

Obegero’s go-to pitch black and pure white meet a palette composed of scarlet red, the burgundy of a dried rose, and the softness of a periwinkle blue. White ostrich feathers dancing in-between two layers of revealing jersey convey the poetry and emotions of twinning ensembles.

Styling | Arturo Obegero Jewellery and textile development | Alvaro Martinez Assistant | Riccardo Russo Embroidery | Thibault Martin Image & Casting consultant | Hybra Casting Hair | Unite Beauty | Hicham Ababsa with Make Up Forever

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In this collection, conventional knitwear becomes structural, as cuffs or banding used to adorn the garments from the pocket flaps to stitching details. Knitting and crochet are applied to accessories and “Doomboh” needle-punch techniques embellish many of the collection’s looks COSMIC YOUTH 8TH COLLECTION

THE LOOK AND THE FABRICS

V

T

itelli’s 8th “Gioventù Cosmica” collection feels like a surreal journey down to the abyss of the sea only to re-emerge invigorated and refreshed.

Expressed through Italian craftsmanship, the brand celebrates collectivism and inclusivity that spans between art and a new vision for a responsible future .

Inspired by Lina Bo Bardi’s architecture, the music of Don Cherry’s experimental group Codona with Moki Cherry’s accompanying artworks, and the Italian radical counter-culture movements of the late ‘70s, the 24 looks propose a new lifestyle collection that is the harmonious effort between the brand and its seasonal partners. Vitelli, based in Milan and produced in Veneto, broadens its horizons and weaves the creativity of other talents into its cosmic universe of escape, giving birth to a luxury-freak concept. The label partners with Bloke, whose collections are entirely handmade in Lagos, Venetian footwear brand Marsèll and Milan-based active-punk brand, Rayon Vert.

Additionally, Vitelli engaged with the London incense brand Cremate to produce a special line of knitted headwear and a new scent.

For the first time the attention is shifted to silk suits, pants and jackets, shirts and blouses and not just knitwear.

Italian tailoring is mixed with embroidery made with knitwear yarns on traditional machinery.

The decorations are reminiscent of seaweed and coral navigating sinuous waters, whose shapes allude to an upside-down perspective of oceanic creations that become terrestrial.

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he concept of the collection references the culture of Italian tailoring and classic elegance, reinterpreted and revisited with a psychedelic touch of Cosmic Youth and the early ‘80s. The dressed- up 3-piece suit is created in a classic pinstripe entirely ton sur ton where the shirt, jacket and trousers are produced in the same shade and weight of silk. Key pieces can be mixed and matched in courageous combinations with the collection’s outerwear and jackets, influenced by workwear and uniforms, created in jacquard silk. In fact, suit jackets are made from silk fabrics

DETAILS AND EMBROIDERY

E

mbroideries are all machine-made with a high-level of craftsmanship centered around he “thread fall” process, an artisanal technique that consists of randomly scattering thread on the fabric of each garment and attaching it in place with a transparent thread, creating an embroidery on embroidery effect. Traditional couture workings are employed to create a new casual street-à -porter style expressed even in the simplest garments, such as a knitted T-shirt that is at once punk and sophisticated. The use of shiny viscose shows off the oversize Vit of the armholes and neck and further emphasizes the late ‘70s punk style revisited in a glam aesthetic. A faux carrè is created with a stitch change that injects a particular movement to the weave, while the ends of the knitted sleeves and hem are deliberately wide simulating the effect of a sweater frayed with scissors. The overall impact is that of an urban uniform

not typically used in apparel but instead meant for home furnishings or ties, for a deluxe version of ready-to-wear.

Deconstructed military uniforms and navy jackets are embellished with knitwear, the signature touch that deVines each garment, for example in a decorative band of a cotton/Lycra blend that adds an embossed effect to the silk sleeves.

The choice of silk in floral-themed prints and various patterns is linked both to the search for naturalistic elements and abstract motifs which combine on the garments to create a look immersed in a current of multiple cultural references and influences.

The moiré used on jackets and trousers recalls the sea theme reflected in the world of submerged nature, where floral elements evoke the soft sway of marine vegetation. Details such as motherof-pearl buttons applied on the reverse reflect the central narrative of an overturned perspective Lookbook Magazine October 2020 | 103

that mixes causal-streetwear and formal dressing, that draws inspiration from the ‘70s to the ‘80s and a touch of Italian tropical Vlair seen in floral prints and tailoring.

All garments are made between Schio (VI) and Milan, in compliance with Vitelli’s policy of 100% upcycling: silks were selected from Italian dead-stock collections from the ‘70s and ‘80s and yarns used in both knitwear and embroidery were collected from “end-of-cone” leftovers from knitting factories in Vicenza. Once again, the color palette is a Vitelli classic, echoing the ‘70s, and reflecting the hues from the bottom of the ocean to the shiny glimmer of light on the surface.

THE SEASONAL COLLABORATORS BLOKE

T

he Nigerian brand founded by Faith Oluwajimi in Lagos worked with Vitelli to create handmachine knits and upcycle formalwear pieces, plus a series of accessories. The virtual encounter

occurred through Instagram, connecting the two brands who have a similar approach in their aesthetic references, are both rooted in tradition (Bloke honoring African style and Vitelli, Italian) and passionate about knitwear. Established in cultural exchange, shared inspiration and the use of the same weaving machines, Vitelli shared part of its fabrics with Bloke who in turn created a capsule of ten garments that blend seamlessly with, and even reflect the rest of the collection, for example Bloke’s version of pinstripes.

This creative mashup results in a highly original capsule that includes sweaters and cardigans, a knitted dress, classic suits with Made in Nigeria print inserts and a street reinterpretation of headgear resulting from this artisan collaboration between two seemingly distant, yet actually very close brands.

MARSÈLL

C

osmic Youth vacations on the Adriatic Riviera. Marsèll, a brand that embodies the excellence of Italian artisan footwear,

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subsequent climbing trip in the mountains around Mont Blanc. The two creatives have combined their mutual passion for outdoor sports in line of gear, backpacks and clothing meant for adventures in nature, and strictly hand-made. Together with Vitelli, the hybridization plays on contrasts, from the roughness of technical materials to the soft and elegant hand of fabrics and knit pieces. Using Vitelli leftovers, Rayon Vert puts aside a minimal approach and instead embraces a path of elegance: the two brands crossinfluence one another to create backpacks, shirts, trousers and a “Doomboh” poncho with exaggerated proportions where Vitelli distinctive needle-punch fabrics offer a touch of softness without rendering the garment non-functional.

CREMATE

L

ondon-based brand Cremate was founded in 2019 with the desire to shares with Vitelli the characteristic of embrace the increasingly important Made in Veneto production and the concept of slow-living, dedicating to concept of exploring knitwear as a way oneself intimate moments of meditation to decorate its unisex shoe styles with embroidery and workmanship, made entirely using waste honey-tanned leathers, cork bottoms and heels in 100% recycled rubber, which reduces to almost zero any insertion of plastic components and toxicsubstances.

3 STYLES: - a Marsé ll x Vitelli collab ankle boot whose distinctive feature is its laced upper stylized in a motif of concentric circles with layered embroidery on the leather.

-a knee-high el campesino boot.

-a luxurious reinterpretation of slip-ons, deluxe espadrilles designed for casual wear.

RAYON VERT

R

ayon Vert is a research-based clothing line founded by Yuri Kaban and Pietro Fareri in 2017, ideated during a bicycle tour on the Adriatic coast and Lookbook Magazine October 2020 | 105

and relaxation wherein fragrances fascinate the senses and transform the lighting of incense into a personal ritual.

In fact, the Cremate x Vitelli collaboration is based on this concept of sharing a lifestyle devoted to the celebration of a moment, a space or a ceremony that revolves around the individual. In addition to incense which are all handcrafted with natural ingredients, the union of the two brands resulted in a series of hats and accessories where knits pay homage to the disruptive aesthetic that characterizes Cremate’s philosophy, a luxury-freak style that draws influence from the movement of the earth and surf & skate culture of the ‘70s. Cremate curates moments, experiences, ideas, and suspended time, which together with Vitelli, represent not only a fragrance, but also a complete lifestyle

V

ITELLI is an Italian knitwear brand entirely made in Italy. Founded by Mauro Simionato (creative director) and Giulia Bortoli (knitwear director) in 2016, all Vitelli collections derive inspiration from the history of Italian youth culture, “stile Italiano“ through the filter of the present.

Vitelli is produced by local craftspeople, family-owned local mills. All garments are knitted, looped, printed or embroidered in Veneto. Since 2019 Vitelli works towards a 100% sustainable production cycle: the “DOOMBOH” line is entirely made with 100% reclaimed yarns from neighbors’ production leftover, felted together into clothes and then used for creating nongender collections with zero waste; other reclaimed or waste materials such as dead-stock silks are collected locally and used as a canvas for knitwear hybrids.

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www.always-the-sun.com

WW

MILADY MAISON DE FOURRURE PARIS 1933

120 Avenue des Champs-Elysées Paris www.miladyparis.com