RISBJ - Premier Issue by Rhode Island Small Business Journal

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PREMIER ISSUE

SmartBus Live Safety Leads to Success Rhode Island Welcomes Startup America Speaker of the House

Gordon Fox Talks Small Business

Wishes at Work with the Make-A-Wish Foundation 速 of Massachusetts and Rhode Island

Alex and Ani A Vision of Positivity

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Premier Issue | CONTENTS

22 Monster-Be-Gone Beat The Boogieman With Engagement Marketing! By Adam Harvey

SmartBus Live

Not On Twitter Yet? Are You Kidding? By Lisa Buben

Startup America

Finding The Cure For Work Sickness

Speaker of the House

Presenteeism Is Estimated To Cost Businesses 60% Of The Total Cost Of Worker Illness. By Tim Sullivan

Wishes at Work

The Five Senses For Small Business Success What A Basketball Coach

Can Teach Sbos About How To Survive And Succeed

Alex and Ani

By Aileen Mcdonough

From The Founder

Irs Online Tax Center

Get What You Want In 2012

Secretary Of State

People Vs. Process

53 Twss

Mind Your Own Brand

Langevin Works To Support

Ava Anderson

Choice Of Entity

Innovation & Research

Featured Chamber

Know Your Clients

After The Recession

Chamber Chat

Interview With Mayor Polisena

Selecting New Employees

Commercial Real Estate

Networking And Workshops

GOLOCAL

Hitting Rock Bottom

SBA

Positive Business

1031 Exchanges

Do You Have The Guts

Green Envy Eco Boutique

66 Directory

Gil Lantini President, Founder Ralph Coppolino Vice President, Operations Danny Angeli Vice President, Business Development James Pardee Jr Creative Director and Designer Mike Casale Graphic Designer Aaron Cadieux Video Production Manager Staff Writers Wendie Tobin Melissa Black Contributing Writers Adam Harvey Aileen McDonough Ashley DeSimone Dave Lubelczyk Dennis Rebello F. Moore McLaughlin, IV Jeffrey Deckman Josh Fenton Jim Wilkinson Lisa Buben Michael Casey Michelle Girasole Mike Giuttari Patricia Raskin Steve Gareau Tim Sullivan

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RISBJ | rhode island small business journal

Brokerage, investment and financial advisory services are made available through Ameriprise Financial Services, Inc. Member FINRA and SIPC. Some products and services may not be available in all jurisdictions or to all clients. Ameriprise Financial cannot guarantee future financial results. © 2011 Ameriprise Financial, Inc. All rights reserved.

Gil Lantini | FROM THE FOUNDER After months of hard work, dedication and feedback from you, the small business community, it’s finally here. Welcome to the Rhode Island Small Business Journal! We hope that you enjoy our free monthly publication as much as we enjoy bringing you Rhode Island’s first true business resource. Before you begin to read about the local success stories we’ve selected, the motivational articles we’ve provided and the great advice from dozens of local Rhode Island experts, I’d like to share a little of our story. The concept of RISBJ began in September 2011 when Ralph Coppolino, Danny Angeli and I met to discuss ways we could help create a greater sense of community among business owners statewide. As small business owners ourselves, we understand the importance of small business and its role in the economy. By creating RISBJ, we feel

from the founder

as though we are assisting in our state’s recovery. Our goal is simple: “To provide a free monthly printed resource that speaks to the needs of the aspiring entrepreneur and veteran small business owner alike, supported by regular radio, website, email and social media conversations.” By helping support small business, we’re helping to improve the quality of life in Rhode Island. For our readers, we aim to be a true source of inspiration. Our magazine begins with a Startup section for those thinking of going into business, or just starting out. We hope this helps provide you with motivation, as well as the right tools and resources to succeed. From there, we provide general small business articles which can be applied to just about any business. From tax tips from the IRS to accounting, marketing, legal, investing and customer service tips from several Rhode Island experts, RISBJ looks to cover a wide variety of issues that every small business will face. All of our content is provided by local Rhode Island experts. You will not find national articles in RISBJ. Our expert columnists are part of the community and know our state and business climate as well as you and I. You will also not find any negative press or news in RISBJ. We will not be reporting unemployment numbers, layoffs or scandals. We are 100% positive business 100% of the time. Our days are filled with enough negative press from other news sources. For our advertisers, we’re committed to your success. While most media channels simply provide you with an ad, RISBJ becomes a partner in your business and provides you with an integrated marketing program. We listen to your needs, understand your market and put together a plan – not an ad. We effectively combine print media with radio, web, social media and email. At the end of each month, all RISBJ advertisers receive comprehensive reports highlighting the effectiveness of their campaign online. We are results driven and want to be held to a higher standard. This magazine is for you, the small business community. We’re dedicated to your success and want to hear from you. Is there an article you’d like to see in an upcoming issue? Do you have any suggestions for how we can improve? We want to know. Our phones are always on and our office is always open. You’ll see us at grand openings, networking events and presenting at workshops. We’re part of the community. On behalf of our entire team, we hope you enjoy the premier issue of the Rhode

left to right: Ralph Coppolino, Danny Angeli & Gil Lantini

Island Small Business Journal.

www.risbj.com | volume one

SECRETARY OF STATE | Ralph Mollis

Secretary of State Mollis Reminds RI Corporations That Annual Reports Are Due Soon

State law requires for-profit corporations to submit annual reports from Jan. 1 and March 1. More than 30,000 companies ranging from car dealers to mortgage companies to restaurants are subject to the requirement.

Thanks to improvements to the Secretary of State’s website, they can now file on-line. Every corporation has been assigned its own unique Customer Identification Number and Personal Identification Number in order to ensure security. “Our customers have really embraced the upgrades we made. More than half the annual reports filed last year came over the web,” said Mollis. “We’re making it easier for companies to do business in Rhode Island.”

“ ” dream, Whatever your help you my office can ur goal. yo h accomplis lis A. Ralph Mol State Secretary of

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ny hes every compa . My office touc ow gr es ss ne si is to help bu all. State, my goal e than 60,000 in As Secretary of at de Island - mor ho R in ss ne ment agencies th si bu the first govern of registered to do e ing a at on er is r op te d en rmation C . Owning an fo ss In ne s si es bu in w us B ne a the My First Stop while starting up plying with all ve contact with s, including com le ac st ob y an entrepreneurs ha m ing s upon overcom . We can help. business depend to your industry in rta pe at ngle source of th ns latio by acting as a si ce fa rs e call government regu ne ow ss all busine ith just one phon e challenges sm hode Island. W R th s in g se in ss ea ud ne cl si op in St bu t Firs nding a will need everything you t starting or expa ou ith w ab e n io ag at ck rm pa fo in omized ill receive a cust business needs. r your specific or e-mail, you w fo ns local tio la gu re d state connecting with all the federal an networking and r fo g s in ce er ur st so fo re to ide dicated t Stop will prov cies that are de en ag t en m In addition, Firs rn ve go mmerce and the chambers of co nd. la Is de ho R in th 222-2185 or economic grow n Center at 401io at rm fo u accomplish In s es fice can help yo t Stop Busin of rs y Fi m y , m m ct ea ta dr on C ver your s.ri.gov. Whate businessinfo@so your goal. Sincerely,

A. Ralph Mollis Stateisland small business journal cretary| ofrhode SeRISBJ

They can also choose to file by mail or in person at the Secretary of State’s Business Services Division, 148 West River St., Providence, during normal business hours. Failure to file an annual report can result in the revocation of a corporation’s Certificate of Incorporation or Certificate of Authority. Those certifications provide them with the legal basis for conducting a variety of businessrelated activities in Rhode Island such as direct sales. In addition, state law includes fines for late filing. At other times of the year, nonprofit and for-profit corporations are also required to file annual reports with the Secretary of State. “State law makes my office responsible for corporate record-keeping. I am committed to giving Rhode Islanders access to current and accurate information. The business community deserves credit for being my partner in this effort,” said Mollis.

IMAGE COPYRIGHT SECRETARY OF STATE A. RALPH MOLLIS’ PHOTOSTREAM

The beginning of the new year means tens of thousands of companies doing business in Rhode Island must file annual reports with Secretary of State A. Ralph Mollis.

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The Secretary of State’s office works with every corporate entity registered to do business in Rhode Island – 60,000 in all. The office also oversees recording commercial liens and protecting corporate trademarks and provides advice to start-up businesses. Secretary of State Mollis is committed to making it easier for Rhode Islanders to vote, making it easier to do business in Rhode Island and making government more open and accessible. For more information about the programs and services the Secretary of State offers Rhode Islanders, visit sos.ri.gov.

www.risbj.com | volume one

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RISBJ | rhode island small business journal

Mind Your Own Brand | STARTUPS

MYOB

by Dave Lubelczyk

My wife and I recently had our second baby, and like all expectant parents we had to go through the often difficult process of picking a name. Choosing a name is one of the first big decisions you make for your child and it can have a large impact on their future. Anyone familiar with the 1980s movie The Sure Thing remembers the diatribe of John Cusack’s character in which he expresses his disgust for the name “Elliot” who will grow up to be “a fat kid with glasses who eats paste.” He then goes on to explain that “You gotta give him a real name. Give him a name! Like Nick….Nick’s a real name! Nick’s your buddy. Nick’s the kinda guy you can trust.” Choosing a name for your company or product is as important as naming your child, so don’t take it lightly. First and foremost the name has to be unique. Growing up in classrooms filled with Davids, Johns and Jennifers, the one thing that set me apart was my last name. Speaking of my last name, that brings me to the next point. You have to be able to say it and spell it. I know first hand how having a name like Lubelczyk, which is both difficult to say and spell, can be a real pain. In this world of URLs, search engines, and online directories, being able to spell your company’s name is crucial unless you want to spend a lot of money registering all the misspellings of the name. Before you pick a name, make sure you can get the .COM because chances are if you can only register the .NET, the .BIZ or you have to put in a lot of dashes or an “e” in front of it, no one will ever find you...but they will find your competitor. A name also has to fit the personality of the company now and the personality you want it to grow up to be. Unlike Little Rickey who can become Richard the CEO or Rick the Fireman, you are stuck with that name for a long time. So choose wisely. If you have to change it later, the costs both financially and in lost recognition will be massive. The longer you have a name, the harder it will be to change. Just ask KFC who has recently gone back to Kentucky Fried Chicken because despite massive amounts of advertising telling us that KFC was their name and it stood for “Kitchen Fresh Chicken”, no one really forgot that this company southern-fried their chicken. Another thing to remember when picking a name is to avoid trendy names, names based on a fad, names that include current technology, or names that expire. Let’s face it, does

anyone get the latest electronic equipment at the Hi-Fi Shack or Computers 2000? I don’t know many people who still want to go to the Cineplex, the Roller Disco, or the Bowladrome. These all may have been great names “in the day”, but now they seem dated and irrelevant. So unless your company offers a retro theme or wants to forever stay in a time warp, avoid these names at all cost. A popular naming trend is the use of only initials. This comes from the success of companies like GE, IBM and AT&T. But unless you’re a “Blue Chip” company, this is probably not a good idea. Not many people want to buy from EDP NOW nor do they see ABC Office Supplies as unique. I can’t even guess what ADSP Inc. sells. Finally, AAA Computer Repair may get you the first listing in the phone book but does it really differentiate your service?

choosing a name for your company or product is as important as naming your child My entire family had very strong feelings about what the baby should be called and your company’s stakeholders do too, therefore you must choose wisely. Always remember to consider if the name is appropriate, will people be excited about it, does it sound good, will people relate the name with the products or services you offer, and is it the type of company name people want to associate with. If all else fails, ask for help. There many good companies who specialize in developing the perfect name for your business. For anyone who is interested, the baby’s name is Nickolas and even though John Cusack had very little to do with the name, I hope my son grows up to be a buddy, the kind of guy you can trust, not someone who eats paste.

Dave Lubelczyk Image Identity www.imageidentity.com

www.risbj.com | volume one

STARTUP RHODE ISLAND

The Startup America Partnership is based on a simple premise: young companies that grow create jobs. In fact, all of the net new jobs created in the U.S. in the last 30 years were created by companies less than 5 years old. As a core American value, entrepreneurship is critical to the country’s long-term success and the Startup America Partnership believes it’s time to step up our nation’s game.

the upcoming National Startup directory, be promoted in the national blog and celebrated through social media channels.

Local Ecosystems RHODE ISLAND

Resources Throughout 2011, the Partnership has been focused on securing substantive resources that can help startups, rampups and speedups scale their businesses — pragmatic things that either reduce expenses or accelerate the speed of growth. So far, there are more than $1 billion worth of commitments from dozens of partners to support the growth of startups in five key areas: • Expertise: Connect startups with training, mentors, advisors and accelerators • Services: Provide startups with access to critical services at reduced costs • Talent: Assist startups in recruiting, training and retaining the people that can help them grow • Customers: Help startups through acquisition of new customers and expansion into new markets • Capital: Highlight sources of capital available to startups in various regions and sectors In addition to the product and service focused offerings, Startup America Firms gain access to Connection Programs which provide unique opportunities to connect with thought leaders, major corporations (as partners or customers), customers, and more. Member firms also have access to an online national startup community, weekly webinar learning series and the Startup America Corporate Connections program. Finally, all Startup America Firms have the opportunity to be listed in

RISBJ | rhode island small business journal

STA

Young, high-growth firms can join here to receive access to a personalized online dashboard: www.startuprhodeisland.org/get-registered

STARTUP

The Startup America Partnership was formed in early 2011. While often confused with governmental programs, the Startup America Partnership is a private, non-profit organization with three main goals: • Provide valuable resources and connections to help young companies grow • Support regional startup ecosystems throughout the country • Recognize startups as the drivers of our economy and their founders as American heroes

Donna Harris Managing Director, Startup Regions

RHO

Recognizing that high growth companies need strong local support, Startup America is focused on driving vibrant regional entrepreneurial communities all over the country. All of the Startup America regions are grassroots, entrepreneur-led initiatives and serve as a rallying point to bring entrepreneurs and startups, local talent and universities, activities and mentorship, large companies and local government together to help startups grow organically in their hometowns.

Startup America is pleased to have Startup Rhode Island launching on January 31st. Through a partnership with the Rhode Island Small Business Journal, Startup Rhode Island will support the efforts of the state’s existing business resource centers such as the Small Business Development Center, the Center for Women and Enterprise, SCORE, Rhode Island Economic Development Corporation, SBA, the Rhode Island Small Business Recovery Program, and others. In addition to supporting these organizations, Startup Rhode Island will work on supporting local universities by instituting programs to provide tools and guidance to students, faculty and alumni who want to start their own business ventures. Similar programs are currently running in Florida, Colorado and Massachusetts with great success. By creating new businesses at the collegiate level, we increase the chance of students staying in state after graduation, growing their business and creating jobs. Startups are at the heart of the Startup America Partnership. The founders and their teams who strive to establish and grow their companies – creating amazing jobs along the way – are our American heroes. Join us as a startup, corporate partner, resource provider, regional leader or simply cheer startups on by tracking our progress. Visit us at www.startupamericapartnership.org today.

Together, let’s Startup America!

Choice of Entity | STARTUPS

choice of entity

You’ve researched for hours, brainstormed for months, bounced ideas off family and friends and ran the numbers. You’re excited. You’re ready to launch your own business. Now what? Start with your plan, add advice from professionals, and sprinkle in some collaboration with your peers to lay the proper foundation for success your first year and many more to come. We hope that our monthly contributions in these pages will help you navigate your venture through its infancy and position yourself to realize the satisfaction and rewards of business ownership. One decision you will face as a business owner is selecting the form of legal entity in which to conduct operations. While we’ll focus primarily on tax treatment in the discussion below, you’ll want input from a variety of perspectives – legal differences, insurance matters, investors and financing, etc. – so, be sure to get your team of advisors together when making this evaluation. Also, while this is an important decision, keep in mind that there is no one perfect entity type; so, if and when conditions change, your entity choice can be amended. Your goal is to make the most appropriate choice based on what you know today and conditions you expect over the next three to five years. As a business, you have four general categories of entities to choose from: Sole Proprietorship, Corporation, Partnership, and Limited Liability Company. While each type has distinct operating characteristics, two critical areas are usually most important and override the others when making your selection: (a) the degree of liability protection provided to its owners, and (b) the tax treatment of each entity. In general, Corporations and Limited Liability Companies provide their owners with liability protection while Sole Proprietorships and Partnerships do not. Consideration of state laws and the nature of the business operation, along with legal advice, will be necessary in evaluating this concern. When addressing the tax treatment of each choice, the goal is to select the entity that will deliver the least tax cost under your operating circumstances. Let’s take a look at the more significant tax attributes of these entity choices.

Corporations. Corporate entities come in two basic flavors – C-corporations and S-corporations - both established similarly under state law, with the difference being their treatment under income tax regulations. C-corporations are taxed on their income at the entity level, and their shareholders are also taxed at the owner level when that income is distributed to them. This double-taxation is often an obstacle to C-corp status being a favored choice. However, there are several other advantages that can make this the best selection. A corporation that elects to be treated as an S-corporation along with its shareholders, is treated as a pass-through entity for federal income tax, and is generally taxed only once at the shareholder level. In exchange for this pass-through treatment, the corporation must meet a number of limiting criteria in order to be eligible to elect “S” status, which can make the election unavailable. Sole Proprietorships. Since a sole proprietorship is not a separate legal entity, its owner is taxed on the businesses’ income and there are no separate tax filings. Partnerships. A partnership’s income is taxed only at the partner level, similar to the pass-through treatment afforded to S-corporations. Limited Liability Companies. LLCs are classified under the treatment elected by its managers and can be taxed as a sole proprietorship, treated as a partnership, or even file as a corporation eligible for “C” or “S” status. Some refer to the LLC as the “Swiss Army knife” in the entity choice selection process for its range of features. In addition to this overview of income tax considerations, other factors such as compensation and benefits, treatment of losses, management structures, and other factors must be addressed. While it may look daunting, this choice can be successfully tackled with the assistance of your advisors, mentors, and maybe even some friendly advice from competitors!

James D. Wilkinson CPA/CITP Braver PC

www.risbj.com | volume one

RISBJ | rhode island small business journal

Know Your Clients | STARTUPS

An Often Overlooked Part of Growing Your New Business by Steve Gareau

For anyone starting a new business or job, the future can be exciting, promising, and maybe a little bit scary. Most people just want to jump in, get going, and meet the challenges they see ahead of them. But you need to carry out some basic steps that can form the foundation of your success first. It may seem timeconsuming, but it’s nothing compared to the time you’ll consume just spinning your wheels, knocking on the wrong doors and pursuing the wrong relationships. The time you spend up front is well worth it. Doing The Work Early in my career, I was invited to join a company that was considering whether to continue offering its services in a certain area. An employee I’ll call “Mr. X” wanted me to help him answer this question. I’d never worked in this part of operations before, but Mr. X assured me I was the right person for the job, and that he’d help me learn how to do it. It turned out to be an excellent opportunity because of how much I learned that I applied throughout my whole career. This was before many of today’s computer-based technologies were available, but the steps used today are much the same. Mr. X and I started by listing the tools we’d need, starting with maps of the cities and towns we’d canvass. Then Mr. X selected the geographic areas we’d start with, an important step. For example, consider transportation services – you

want to operate your services efficiently, so you need to plan the distance your vehicles travel for pickups and deliveries, in order to minimize traveled miles. Third step was to develop a form that we used to keep track of information about prospects – company name, address, product or service, and the name of the person making decisions on our service. We gathered the other information on sales calls – such as who was actually in charge of making decisions on our service. It’s an important step, as could be that it isn’t the manager or department head who makes these decisions. You need to find out who really has “The Pencil” for signing purchase orders. You’ll be wasting your time and possibly company resources otherwise. Compiling all this information was a big job, but worth it. Once our records were in order, and a call process set out, we were well prepared to contact the companies we had chosen as our best prospects. Mr. X and I proceeded to make those calls, and I must admit this was the best part of the process. This time-tested preplan was a great success, increasing efficiency and adding revenue to the company’s bottom line, and to my own. I received many positive reviews from my managers. When I reached the management position that Mr. X was grooming me for, I used the same preplan technique for all the salespeople I trained, and they were successful in moving upwards in sales or operations, or into business for themselves.

A Customer’s Perspective When I meet with people pursuing my business, I expect them to have a basic understanding of my company before they walk in the door. Most companies have websites, so it’s not hard to know what my company makes or the service we provide before the first visit. They should use this information to select the products or services my company may require and develop their initial presentation with a focus in areas where they believe their company can provide something to my company. This kind of preparation saves time for all of us. Bridge-Building Steps These days, it’s so much easier to compile information through the Web – corporate websites, using LinkedIn or Facebook to build an organizational chart for a prospective company. Just as Mr. X and I mastered the tools at our disposal – stateprovided directories and maps – you need to be current with the tools available to you. You better believe that your competitors are using those tools too. Resist the temptation to jump into calling your clients directly. You won’t know how to set priorities on your time, or who you should contact at the best priority companies. Do your pre-planning in a way that applies the principles in my story above. First pull together the resources you’ll need, then determine who are your most desirable customers, and then develop detailed information on each one. There will be prospects that are better suited to what you offer. Find out who they are – it’s time well invested.

Steve Gareau Bridge Series Books www.bridgeseriesbooks.com

www.risbj.com | volume one

FEATURED TOWN | Johnston

interview with Mayor Polisena

Town of Johnston by Wendie Tobin

When Mayor Joseph Polisena walked through the doors of Johnston Town Hall at the beginning of his term in 2007, there was plenty of work to be done. The new mayor realized a need for increased commerce in Johnston—a change that would revitalize the town and benefit the taxpayers. He knew that an influx of new businesses in Johnston would produce more traffic, which would increase revenue for existing businesses as well. Also, with progressive industry comes job creation--a cornerstone of Mayor Polisena’s plan for Johnston. As the mayor’s tenure began, it was a time of transition for much of Johnston’s town government, which afforded Polisena the opportunity to assign a new team. He crafted an administration that shared his vision for Johnston: an environment that would be supportive of commercial growth in the community, to be welcoming and supportive to new small businesses, and willing to temper that commitment to industry in Johnston as to not encroach upon the residential neighborhoods in town. One of the most basic changes implemented at Town Hall has made one of the most significant impacts to the growth of small businesses in Johnston. The staff has adopted a friendly, welcoming and helpful protocol as they assist business owners in the process of starting a business in Johnston or transitioning their pre-existing business to Johnston. What was once a daunting prospect, is now less intimidating. As a result, the town is approving several new business licenses each month. “If a business owner visits, and is interested in starting a business or bringing their business to Johnston, we provide you with a packet of information and we sit down with you. The paperwork doesn’t sit on someone’s desk for weeks or months,” Mayor Polisena explained. Things get done. We understand that time is money for any business. I want people to know, if you are coming to Johnston, we welcome you with open arms. You have an open ear directly from the Mayor’s Office. That’s important. I don’t delegate.”

Polisena realizes that the success of small businesses in Johnston starts with the initial support from Town Hall, but they also profit from the existence and success of larger businesses and the traffic and visibility they generate. In the past few years, major franchises such as McDonald’s, Taco Bell, TD Bank and, more recently, Ocean State Job Lot have come to Johnston, co-existing with smaller businesses, also new to Johnston, such as the new Brewed Awakenings, CardSmart, Borelli’s Bakery, Anytime Fitness and a few new local restaurants. The mayor also recognizes and is dedicated to retaining key relationships with some of Johnston’s larger businesses that have an established history with the town. Companies such as BJ’s Wholesale Club and FM Global had considered moves at one time. He worked closely with these corporations to maintain positive relationships, contributing to their decisions to stay locally. Keeping crucial businesses in town supports revenue and employment rates for Johnston, but also supports other businesses in town, by keeping traffic brisk. Looking forward, the mayor continues to be dedicated to economic advancement and expansion in Johnston. Stuart’s Plaza on Hartford Avenue is a major project that is currently underway. (Potential retailers are competing for that lease space.) Additionally, there are parcels of undeveloped commercial land in Johnston that are being surveyed for retail consideration. Mayor Polisena hopes for another supermarket in Johnston as part of the plan. It’s an energizing season of transformation in Johnston. Things are starting to look different. New businesses and retailers are coming to Johnston, in part because of the commerce-friendly climate: one that provides support directly from Town Hall. “Breaking from the past, building for the future.” It is a slogan that Joseph Polisena adopted in the early days of his mayoral campaign. They are words that serve as his compass today, guiding him in his administration as he continues to enrich and cultivate the business landscape of Johnston.

Left: Mayor Joseph Polisena at the Job Lot Grand Opening and above: at the Grand Opening of Anytime Fitness.

RISBJ | rhode island small business journal

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1343 Hartford Ave. Johnston, RI 02919

www.risbj.com | volume one

Welcome to Rhode Island’s most successful business networking community... “Established in 1939, the Executives Association of RI is our state’s oldest leads group. We are a reliable source for leads, business, and contacts in Rhode Island, throughout New England, and around the world. We are part the International Executives Association which represents nearly 4,000 member firms around the world. If you want a change from the traditional business card shuffle, consider getting to really know and form relationships with other business execs in the state. Many referrals happen between and among our members. We are unique in that we are category exclusive, and the president or owner attends our weekly lunch meetings. We meet on Tuesdays to exchange leads, learn more about each other’s business, and hear from outside speakers. If you are interested in membership, speak to a member noted here about the application process. As we say at “Execs”, can you afford not to belong?

Kevin

Kevin A. LeBlanc

Otrando, Porcaro & Assoc., Ltd. (Accounting) Greg Porcaro, CPA Warwick, RI, 739-9250 gporcaro@brindamour.com CC Media Partners (Advertising Agency) Cathy Corelli Chianese Providence, RI, 437-8318 cathy.corelli@cox.net www.ccmediapartners.com Association Systems, Inc. (Association Management) Jack Hutson Warwick, RI, 739-6419 jhutson@associationsystems.net www.associationsystems.net Law Office of Diana E. Pearson (Debt Collection) Diana E. Pearson East Greenwich, RI, 886-1114 Diana@dpearsonlaw.com www.ricollect.com Parnagian & Marinelli, PC (Real Estate Attorney) Jason R. Marinelli Warwick, RI, 732-8626 jrm@pmlawpc.com www.pmlawpc.com Communications Unlimited (Business Installation/Service) Kevin Rooney Warwick, RI, 737-0800 kevin.rooney@communicationsunltd.com www.communicationsunltd.com West Valley Inn (Catering) Debbie Correia West Warwick, RI, 822-2834 Deborah@westvalleyinn.com www.westvalleyinn.com Glacial Energy (Commercial Electricity/Natural Gas) David Spengler Newport, RI, 450-4554 david.spengler@live.com www.glacialenergy.com

PC Troubleshooters (Computer Network Management) Lisa Shorr Warwick, RI, 921-2607 sales@pctrouble.com www.pctrouble.com

Radisson Hotel Providence Airport (Hotel & Meeting Facilities) Cheryl LaBanca Warwick, RI, 598-2100, ex. 6112 clabanca@jwu.edu www.radisson.com/warwickri

Office Concepts, Inc. (Office Furniture) Wayne Maguire East Providence, RI, 435-4200 wmaguire@officeconceptsinc.net www.officeconceptsinc.com

RWL General Contractors (Contracting) Kevin LeBlanc Pawtucket, RI, 729-1200 kevinaleblanc@cox.net www.rwlcontractors.com

S. Roberts Specialty Co., Inc. (Promotional Products) Francey Nathan Warwick, RI, 921-5133 www.sroberts-specialty.com

Custom Payroll Associates (Payroll Services) Becky Porcaro Warwick, RI, 739-9250 bporcaro@opacpa.com www.opacpa.com

Music Express (DJ/Videography) Michael Sarenson Cranston, RI, 943-1870 mike@rimusicexpress.com www.rimusicexpress.com Ruggieri Brothers (Flooring - Residential, Commercial) David Ruggieri Cranston, RI, 463-9100 dave@ruggieribros.com www.ruggiericarpetone.com Floral Express (Floral Gifts) Keri Lussier Cranston, RI, 946-1911 keri@rifloralexpress.com www.rifloralexpress.com MIMER Energy New England (Geothermal Heating & Cooling Utility) Mark Gordon Westerly, RI, 954-2029 mgordon@mimerenergyne.com www.mimerenergy.com Corporate Communications A/D (Graphic Design) James Borstein Cranston, RI, 323-7773 yohjimbo@corpcommri.com www.corpcommri.com

James O’Sullivan Insurance (Insurance, Life, Health & Disability) James O’Sullivan Warwick, RI, 739-4322 jvosull@aol.com Butler & Messier Insurance (Insurance, Personal & Commercial) David White Pawtucket, RI, 728-3200 dwhite@butlerandmessier.com www.butlerandmessier.com Navigator Investments, LLC (Investments) George “Chip” Greer Providence, RI, 455-1230 cgreer@navigatorinvestments.com Tapestry Communications (Marketing/Public Relations) Nancy Thomas Cranston, RI, 447-8182 nthomas@tapestrycommunications.com www.tapestrycommunications.com Capital City Financial Corp. (Mortgage Brokerage) Joyce Wadbrook East Providence, RI, 432-9903 jwadbrook@capcityfinancial.com www.capcityfinancial.com Conlon Moving & Storage (Moving & Storage) James F. Laprey Seekonk, MA, 508-336-7766 jlaprey@conlonmoving.com www.conlonmoving.com

For more information and to meet our members visit us on the web at 16 RISBJ | rhode island small business journal

Arrest-A-Pest (Pest Control) Brent Wyrostek Warwick, RI, 738-3766 info@arrestapest.com www.arrestapest.com Admiralty Realty (Property Management) Richard Jaffe Providence, RI, 273-6278 Richard.jaffe@davolsquare.com Butler Realty Group (Commercial Real Estate) Jeffrey Butler 2915 Post Rd. Warwick, RI, 866-7800 jab@butlerRealty.us www.butlerrealty.us Weichert Realtors – Cress & Co. (Residential Real Estate) Caroline Cressman East Greenwich, RI, 885-2990 info@cressrealestate.com www.cressrealestate.com Travel Plus RI (Travel Agency) Donna McDonald Coventry, RI, 828-2230 donna@travelplusri.com www.travelplusri.com

www.riexecs.com

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Networking

Networking and Workshops | EVENTS

Workshops

First Friday Coffee With Buckley Heating and Cooling South Kingstown Chamber of Commerce February 3rd from 8:00 AM to 9:00 AM 1632 Kingstown Road, Peace Dale www.srichamber.com

Coffee Connection Central RI Chamber of Commerce February 7th from 8:00 AM to 9:00 AM Cost: $5 Members / $15 Non-Members The Trudeau Center 3445 Post Road, Warwick www.centralrichamber.com

Out of the Box Networking February 7th from 5:00 PM to 7:30 PM Cost: $5 Per Person Sequel Lounge 178 Atwells Avenue Providence, RI www.outoftheboxnetworking.com

Six Steps To Small Business Success David, J. Lucier, CPA, Inc. February 8th from 8:00 AM to 10:00 AM Cost: Free With Sign-Up 875 Centerville Road, Warwick www.rismallbusinessrecovery.com

Seminar: Facebook for Business Newport County Chamber of Commerce February 9th from 8:30 AM to 10:30 AM Registration Required 35 Valley Road, Middletown www.newportchamber.com

Ready, Set, Blog! RISBDC February 11th from 9:00 AM to 12:00 PM Cost: $120.00 68 South Main Street, Woonsocket www.risbdc.org

Uncle Jayâ&#x20AC;&#x2122;s Monday Night Networking February 13th from 5:00 PM to 7:30 PM Cost: $5 Per Person TEMPLE Renaissance 5 Avenue of the Arts Providence, RI

Annual Dinner Northern RI Chamber of Commerce February 15th from 5:30 PM to 9:00PM Cost: $90 Per Person Twin River 100 Twin River Road, Lincoln www.nrichamber.com

Business After Hours Central RI Chamber of Commerce February 15th from 4:30 PM to 7:30 PM Cost: $10 Members/ $25 Non-Members Pocasset Bay Retirement Living 12 Old Pocasset Lane, Johnston www.centralrichamber.com

Four Steps to Explosive Business Growth in Difficult Economic Times: 2-hour seminar Coventry Town Council Chambers February 20th from 6:30 PM to 8:30 PM 160 Flat River Road, Coventry www.rismallbusinessrecovery.com

How to Start a Profitable Small Business: 2.5-hour seminar Coventry Town Council Chambers February 21st from 6:30 PM to 9:00 PM 1675 Flat River Road, Coventry www.rismallbusinessrecovery.com

Effective Business Plan Writing & Finance Boot Camp: 4-hour workshop Coventry Town Council Chambers February 22nd from 8:00 AM to 12:00 PM 160 Flat River Road, Coventry www.rismallbusinessrecovery.com www.risbj.com | volume one

EVENTS | Networking and Workshops

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Networking

Workshops

In Transition â&#x20AC;&#x201C; Make Your Resume Work Center for Woman & Enterprise February 23rd from 10:00 AM to 12:00 PM Cost: Free with Registration 132 George M. Cohen Blvd., Providence www.cweonline.org

LEADS Luncheon Central RI Chamber of Commerce February 24th from Noon to 1:30 PM Cost: $10 Members/ $25 Non-Members New England Tech 1408 Division Road, East Greenwich www.centralrichamber.com

Workplace Flexibility Greater Providence Chamber of Commerce February 29th from 8:00AM to 10:30AM Cost: $25 for Members and Non-Members Crowne Plaza 801 Greenwich Avenue, Warwick www.providencechamber.com

Social Media Marketing for Business: 2 Hour Seminar Coventry Town Council Chambers February 29th from 9:00 AM to 11:00 AM 160 Flat River Road, Coventry www.rismallbusinessrecovery.com

Business After Hours East Greenwich Chamber of Commerce February 29th : Time To Be Announced Cost: To Be Announced Bank Newport 1000 Division Street, East Greenwich www.eastgreenwichchamber.com

Event dates and times are subject to change. Please consult event websites listed for the most current information. 18

RISBJ | rhode island small business journal

Resources to Underserved Communities | SBA

SBA Commits Resources to Underserved Communities by Mark S. Hayward | District Director U.S. Small Business Administration

The U.S. Small Business Administration is committed to providing access and opportunity to Americans who are – or who want to become – small business owners. For a variety of reasons, some communities are underserved when it comes to getting the tools they need to grow a business and create jobs. This includes minorities, women, veterans, and those in rural and urban areas. The SBA Rhode Island District Office and its resource partners work hard to provide services to small businesses that need help. We have a vast network with proven experience, especially in areas with limited access to financial and technical assistance. Our staff is familiar with the state’s unique small-business communities and how to meet their needs. In fact, many of our resource partners have bilingual or multilingual staff. Our resource partners include the Rhode Island Small Business Development Center at Johnson & Wales University that provides training and business counseling for little or no cost. This includes the basics of starting a business and understanding more about topics like finances, marketing, production and management. Visit www.risbdc.org for a list of available training. We also have the Center for Women & Enterprise, the SBA Women’s Business Center in Rhode Island. Visit www. cweonline.org to find out about their many programs and services targeted to women entrepreneurs. The Rhode Island SCORE chapter offers confidential mentoring services that match experienced entrepreneurs with the up-and-comers. Visit www.riscore.org to learn more about SCORE’s services and training programs.

SBA-guaranteed loans are much more likely than traditional small business loans to go to women and minorities. But unfortunately, there are still gaps in the marketplace. For example, studies show that low-dollar small business loans are particularly important for economic development in underserved communities. While overall small business lending has started to come back after the recession, we still see a gap in this area. That’s why we are piloting the Community Advantage program. For the first time, we opened up SBA’s most popular loan program to community-based, mission-focused lenders who have a high-touch approach. This includes Community Development Financial Institutions, SBA’s Certified Development Companies, microlenders, and others who keep at least 60 percent of their portfolios in underserved markets. Community Advantage will let these organizations make 7(a) loans of $250,000 or less, and they can use streamlined paperwork to get the deal done.

financing to grow, to hire new employees, & invest in the future Beyond these capital and counseling focused programs, we also help small businesses get linked up with the world’s largest customer – the U.S. Government. Working closely with other federal agencies, we help set aside nearly one-fourth of all federal contracts for small businesses, totaling nearly $100 billion annually.

Providing adequate services to underserved small businesses requires a crosscutting strategy that touches upon many policy and program areas.

This includes specific efforts targeted at service-disabled veteran-owned business, firms in historically underutilized business areas (HUBZone), minority and disadvantaged firms (8(a)), and women-owned businesses.

In addition to these counseling efforts, access to capital is top on SBA’s agenda. Small firms require financing to grow, to hire new employees, and invest in the future.

We will continue to find new ways – both at SBA and throughout the Administration – to put more tools in the hands of our job creators, including those in underserved communities. www.risbj.com | volume one

alex and ani A Vision of Positivity Makes Waves in the Ocean State and Beyond

In a world where the original Ben & Jerry’s may only be a memory trace for many young Americans, Alex and Ani is creating a deep offshore swell of waves prompting many to grab their organizational surf boards and join the team. This movement birthed in Rhode Island appears to be the first positivity movement in jewelry to date. Not unlike Ben & Jerry’s or Tom’s Shoes, Alex and Ani’s momentum is in part due to its strong alignment with humanistic values. Owner and designer Carolyn Rafaelian truly fuels this organizational spirit. As her personal calling, Rafaelian awakens the essence of team members by embodying the spirit of being human each day herself never seeming to lose sight of her guiding role. It is her life’s work to inspire her customers to relish what is unique and authentic about their selves.

by Dennis Rebelo

Self-expression and autonomy are rich realities for us as humans. We want to move about as we decide where to eat, work and of course what to wear for clothing and jewelry. I call Alex and Ani products “love-identity” objects since the company spotlights our feelings and focus on connection. When I first met Alex and Ani’s CEO, Giovanni Feroce, I was struck by his clear intention to bring a new standard industrialization code (or SIC) to Alex and Ani products. Feroce wanted a new SIC labeled “positivity energy.” Not only does he seek reclamation of American manufacturing, but he also considers this “mission” a requirement amidst the climate of economic uncertainty for most human beings today. I couldn’t help but reflect on how the combination of Rafaelian and Feroce have ignited a spark heard around New England. Deeper, however, is my sincere appreciation for their ability to gel requisite talent to ensure that the collaboration and shared leadership is a practice, not a chant. Belongingness is a key “pull” we have as humans, which is something Rafaelian and Feroce want to cultivate through this venture. Maslow’s hierarchy of needs notes that “belonging” is a prerequisite to “feeling good” before a person reaches “actualization.”

RISBJ | rhode island small business journal

Alex and Ani | SMALL BUSINESS

I know Rafaelian and Feroce are outlier humanists to be sure. I don’t know whether Rafaelian and Feroce ever studied Maslow, but it actually doesn’t even matter much now. Their plan is “in action” and their keen sense of understanding what people need outside of the organization—such as self-expression— and inside the organization —making it a place where they can showcase their personal gifts, for example—gives more than just “hope.” The story of Alex and Ani is still fresh. I equate this movement to reading a Harry Potter book for the first time. You may not know much about the main character, but you know his world is a bit magical, rich, and deep with connections and possibilities of what may be. Alex and Ani is a positivity movement. Of course, the manufacturing requirement has prompted an expected 200 plus new jobs in Rhode Island alone during the next 18 months. As stores open internationally and Internet sales peak, know that recycled metals are used in the jewelry, the company’s products are made in the U.S.A., and the company’s greater purpose is to connect people. Each artfully designed piece of Alex and Ani jewelry is accompanied by a “meaning card” explaining the background and meaning intended behind each piece. The culture inside the organization is amped. Charges of positivity make the plant and design areas as vibrant as Walt Disney Studios during its animation hey-day. There is a clear “feeling tone” amidst the folks at headquarters. Renee Levi, Ph. D., calls such wisdom at work “group magic.” I have felt this magic at Alex and Ani each time I visit or work with one of their leaders. So when have you felt commitment, connection, and humanity lately? Have you considered how there may be a “movement” that can serve as a positive, wave-making machine for human potentiality? I think I’ve found one. Do yourself a favor, take a peek at their website and let me know if it is the “Charity by Design” or the “Path of Life Expandable Wire Bangle” that hits the mark for you. Chances are you’ll find what I discovered: that there are organizations out there establishing a systemically robust approach to marketing meaning-full work.

The story of Alex and Ani is still fresh. I equate this movement to reading a Harry Potter book for the first time.

Dennis Rebelo University Business Consultants www.universitypdc.com

www.risbj.com | volume one

SMALL BUSINESS | Monster-Be-Gone

Monster-Be-Gone! Beat the Boogieman with Engagement Marketing! by Adam Harvey

If you’re like many small business owners, you find yourself awake at night worrying about how to attract new business and keep your current customers coming back to you and not your competition. Well have I got a big ol’ can of Monster-Be-Gone for you! You can attack that boogieman very effectively with engagement marketing! Engagement marketing is a marketing strategy that employs many different channels of communication to reach out to new and prospective customers with an understanding that people are not passive receivers of messages. People today prefer to participate in a conversation with a brand and be actively engaged with it and that’s what engagement marketing tries to do.

using social media at this very moment, should be seriously considering creating an account on Facebook, Twitter and LinkedIn. Social media isn’t going to go away, so it’s important to get on board and start learning how to use it efficiently and effectively. Besides, it’s a great way for you to be your charming self and engage your customers directly to establish that personal connection they’re looking for.

In the digital age, customers have a tremendous amount of power over the information they receive. They’re wielding smartphones like mighty hammers of Thor. They’re loaded with a smorgasbord of apps and they can be standing in an aisle of your store, whip out a phone, and compare your prices to those of your competitors right then and there. They’ve got email, they watch videos on YouTube, and they have social media accounts. Clearly, people today have a lot of choices in terms of how they get their information and how they interact with a brand. So if you’re out there in as many places as you can think of, you’re going to catch them all eventually. Being everywhere also helps you establish a sense of omnipresence so that once you’ve got their attention, you’re hard to forget.

But social media isn’t the only way folks are reaching out to their customers. Lots of businesses are pursuing non-traditional ways of communicating as well. Some small business owners are creating their own “channel” on YouTube and find video sharing to be an effective way to meet up with customers. You can post customer testimonials, a tour of your place of business, or any number of things that might interest people. Fun, entertaining, and informative video is great for PR! Just keep production quality high so your videos are polished and professional looking.

Social media marketing has grown to become an important marketing tool for most small businesses. In fact, many businesses that aren’t

RISBJ | rhode island small business journal

Even though it’s very important, social media marketing isn’t a silver bullet and it should be seen as a complimentary tool in your marketing mix. Things like email and direct mail campaigns, print advertising and creating special events are other ways to help build relationships with customers.

Adam Harvey GLAD WORKS www.gladworks.com

Monster-Be-Gone | SMALL BUSINESS

MOVING BUSINESSES The “Go To” Mover of Choice.... in the Southern New England Area.

Email is one of the most frequently used tools when businesses seek to reach out to both current and prospective clients. Isn’t email one of the first things you check when you start your day? Well, you’re not alone! Most people are just like you, so email is a great way to reach out and grab some eyeballs. Being open to communicating with your customers in new and innovative ways can do a ton to help spur customer growth and repeat business. You’ll be able to rest a little easier since you know your customers can find you just about anywhere.

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RI: (401) 764-0646 MA: (508) 656-2786 CT: (860) 821-2150

www.risbj.com | volume one

SMALL BUSINESS | Fire 800,000 Customers

Do You Have the Guts It Takes to Fire 800,000 Customers? by Michael Casey

Do you have the guts that Netflix has? Are you up to firing some of your low-margin, want-everything-for-free type customers?

Netflix still has 24 million subscribers, so it’s not crying just yet. The company is betting the farm on streaming video, and lost mostly DVD-by-mail customers. Pretty gutsy move.

Netflix alienated a segment of its customer base last month by raising their prices. Last week, the results came in. The company didn’t shed the expected 600,000 customers, but 800,000. Well done Netflix!

Maybe it is time for you to shed your low margin customers and move onto greener pastures?

That approaches the same population as Rhode Island. That must be a new record for a customer mass exodus. I heard Bank of America is jealous since it ticked off not quite that many with its recent ATM charge idea.

The ballgame is still not over for Netflix, and we can still learn as this move plays out. Blood is in the water and Netflix’ competitors know it. Management botched a spin-off of the mail-in business and the way they communicated price hikes was awful. The stock is down from $300 a share in April 2010 to $76 this week.

be ready for some fallout, but look at the big picture for the long-term health of the business Now back to Netflix. Too bad Wall Street didn’t like the Netflix strategy, tanking the stock by 36 percent. Funny thing is, the company’s profitability rose 65 percent during the recent quarter. Private business owners drool at that level of profit increase, but Wall Street looks at it differently. Private business owners look at things long term and run a business to succeed. Wall Street looks for short-term gain. It is still a challenging situation to fire customers. Only time will tell if Netflix lost those customers forever. Will they continue to spread bad press about Netflix? Will the spiral continue to a point of hurting the company long term?

RISBJ | rhode island small business journal

If you need to raise prices, do so with care; but don’t hesitate if the writing is on the wall that something needs to change. Be ahead of the curve. Of course, the better alternative is to leverage technology, stay on the cutting edge, drive costs out, and pass on savings to customers by offering more value as you invest thoughtfully. Position yourself so customers seek you out for that new, innovative service, so you are able to drive up revenue and profit together. Wouldn’t that be a nice alternative? I know... easier said than done, but, there are businesses out there doing it.

What can other businesses learn from all this?

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It takes guts to raise prices, but be careful not to fall into the trap of not raising prices and watching your margins go in the tank. Be careful holding onto lowmargin customers just to feed the production line. Do not hold onto low-margin business, but instead look harder at selling to customers who appreciate your value and are willing to pay for it. Planning for price increases can’t be stressed enough. Customers will know. Have a communication plan in place to explain it is coming, when it arrives, and after the fact. Be ready for some fallout, but look at the big picture for the long-term health of the business. Be careful not to take advice from those who are more concerned about their short-term gain vs. the health of your business. I worked for a publicly traded company and weird stuff happens for the wrong reasons. Be careful who gives you advice. Look for the motive behind it.

Michael Casey Survey Advantage www.surveyadvantage.com

TOOLS & RESOURCES

IRS Online Tax Center | SMALL BUSINESS

IRS Offers Online Tax Center with Tools & Resources for Small Businesses and Self-Employed by Peggy Riley

If you’re a small business or a self-employed individual who needs answers to tax questions, educational materials, or tools to help you run your business, check out the IRS Small Business and Self-Employed Tax Center at www.irs.gov/smallbiz. This one-stop shop offers extensive resources and online tools to help small businesses and self-employed persons by providing resources such as:

• •

Small business forms and publications Employer Identification Number online application

•

Employment tax information – federal income tax, Social Security and Medicare taxes, FUTA and self-employment tax

•

Tax-related news that could affect your business

• • •

Small business educational events IRS videos for small businesses A-Z Index for Business, a fast way to find information The site provides important tax information for all stages of owning a business. Whether you’re starting, operating or closing a business, visit www.irs.gov/smallbiz for all your federal income tax information. continue on next page

www.risbj.com | volume one

SMALL BUSINESS | IRS Online Tax Center

Other resources available on the IRS website include a virtual small business tax workshop, video and audio presentations, a guide to IRS audits, and a tax calendar designed for small business taxpayers. The IRS Video Portal: Tax Questions? Learn about tax topics through video and audio presentations on the IRS video portal. The video portal contains archived versions of live panel discussions, archived webinars, video clips, and audio archives of national phone forums. IRS Audits Video Series: “Your Guide to an IRS Audit” takes the viewer through the steps of an audit from notification to closing. The video series is composed of scenarios that demonstrate the stages of each type of audit: correspondence, office and field. The scenarios address issues that are common to audits of small businesses. Virtual Small Business Tax Workshop: The IRS Virtual Small Business Tax Workshop is an interactive resource to help small business owners learn about their federal tax rights and responsibilities. The workshop contains nine stand-alone lessons that can be selected and viewed in any sequence. The workshop is available online 24 hours a day, seven days a week from any computer. It can also be ordered on CD. Tax Calendar for Small Business Taxpayers: The Tax Calendar for Small Businesses and SelfEmployed – Publication 1518 – is available online or as a printable PDF file. This 12-month calendar is filled with information on general business taxes, IRS and Social Security Administration customer assistance, electronic filing and paying options, retirement plans, business publications and forms, and common tax filing dates. Each page highlights different tax issues and tips that may be relevant to small business owners, with room on each month to add notes, state tax dates or business appointments. You can also download the tax events into your calendar or subscribe to the tax calendar events. The calendar provides the small business owner with a ready resource for meeting their tax obligations.

RISBJ | rhode island small business journal

Is Your Small Business NOT On Twitter Yet? If you are a small business owner you are probably thinking who has time to tweet and what is a tweet? According to Comscore, Twitter ranks right behind Facebook with 35.4 million unique visitors that spend an average of 24.4 minutes on Twitter. Other stats show how Twitter currently has 100 million users a month, half of which log on every day and 55% of which log onto Twitter on a mobile device. Twitter is currently seeing 5 billion Tweets every 5 days. That’s 1 billion tweets a day! (I do highly recommend having a smartphone if you do not.) Will your Tweet get lost? Not if you make the right connections on Twitter. To start I would recommend you begin using Twitter to learn it before you do any automation or use any extra services. That way you will become familiar and understand it.

Before starting your Twitter account you’ll need a few things:

Lisa Buben Fancy Scrubs www.fancyscrubs.com

Not On Twitter Yet? | SMALL BUSINESS

Are You Kidding?

by Lisa Buben

Have your logo ready You will need it in a small size and it should be a square. If you are having it made up it should be 73x73 pixels. If you have a square that’s larger, Twitter will size it down; no need to worry but you’ll need a square image. A background image or creative thought up You can use any image as your tile image for the background or have one made up professionally. Have your profile carefully put together So when others find you they’ll want to follow. You are allowed up to 160 characters and it can include your web address or your “about page” of your website. Then you will be ready to set up your Twitter account. Once you have your own account up you need to get some followers. What are some ways to do that? In the beginning, I would search by categories. For example, if you are a home remodeler you may want to follow realtors, mortgage brokers and people in your area locally. If you are not getting enough followers that way, I would start to use Twiends. There you can put in your interests, get points and users will follow you. You do need to have followers to Tweet to. You can import your email contacts and see who you know who is already on Twitter. SO what is a Tweet? A Tweet is a message posted on Twitter with 140 characters or less.

What will you Tweet about? You should never just Tweet about YOU or YOUR business. That is called push Tweeting. I would not go above the 25% rule. 25% of your Tweets can be about your business, your offers, services, etc. Your own content from your blog would be another great thing to Tweet within that 25%. The rest of your Tweets should be Tweeting out others info, the realtors, the mortgage brokers and the locals. In time you may see they will Tweet out your stuff. It’s social! It’s helping each other out. You create relationships this way on Twitter. How much time should you spend on Twitter? In the beginning, you should probably spend 15-30 minutes in the morning and another 15-30 minutes in the evening. Don’t give up. The early days may not show much of a return. What else should you know about Twitter? Twitter has its own language – here a few basics to get you started. Hashtag - Looks like this “#.” It is used to show a topic and is created organically on Twitter. For example if you

are Tweeting about houses you’d use #houses - Someone may search for houses and find your Tweet. @ - This symbol is used to call out users – you can thank users’ @username or send them a specific Tweet @username Good morning. If you use @ before the Tweet only they will see it, if you use it in the Tweet, everyone will see it. Re-Tweet – or RT is Re-Tweeting someone else’s Tweet and is a very good thing to do. RT@username is how it would look. Or you can just hit the re-Tweet button. This can generate relationships with other tweeps on twitter. It is a good idea, though, to know what you are Re-Tweeting. I tend to read most of them unless I know the tweep very well and trust their Tweets. What is a tweep? A tweep is a Twitter friend or someone on Twitter. Follow Friday – Is huge and Friday is a day not to miss on Twitter. Everyone is thanking their Twitter friends for help with a #FF or #FollowFriday hashtag. Customize yours for the most impact. These are the very basics of Twitter - to learn more refer to my Twitter references. Why do I recommend Twitter? We found it extremely helpful in our scrub business when we started out and our largest orders came via Twitter. I have truly made friends and forged relationships over the past 2 years via Twitter.

Happy Tweeting!

www.risbj.com | volume one

SMALL BUSINESS | People vs. Process

people vs process Is Your Organization Designed Backwards Two of the most important and most challenging issues facing executives today are:

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How to get more productivity and engagement from people who are already overworked and “over-processed.” How to satisfy the demand of today’s worker to contribute more and to feel more engaged in the process. Seeing these two challenges you may be asking yourself: “So what’s the problem? Management wants more from the employees and employees seem to want to give more.” At first glance it may not look like there is much of an issue here. But the fact is that these two questions are very much in play in business today in both the executive and the employee circles and both sides are frustrated. Repeated studies have shown as much as 55% of the modern workforce is unengaged with another. So what’s the deal? It’s a Matter of Perspectives Give this test sometime in the near future: Ask the people who work with you a few questions. But first create a safe environment for them to be honest. Next include those who range from your peers to those who are in entry level positions who you manage. (Just make sure they are not too new to the organization.). Inform them that you are doing some preliminary research to better understand how you may be able to create a more productive workplace. This will give them an understanding as to why they are being asked to participate. Lastly, you can either ask the questions one-on-one, or in small comfortable groups of 2 or 3 participants.

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Here are the questions: Do you feel you have more to contribute to the organization than your job responsibilities or management will allow? If given the opportunity would you be willing to contribute more to the organization in the areas you enjoy even if it required some extra effort or more time? What, or where, would you like to contribute that you feel would most benefit the organization?

RISBJ | rhode island small business journal

by Jeffrey S Deckman

People vs. Process | SMALL BUSINESS edc_bbri_ad_final.pdf 1 1/13/12 I bet the answers you get back look something like this: 1. Of Course! 2. Sure! 3. Surprise! If you set the stage properly many of the answers to Question #3 will not only surprise you but they could also prove to be very revealing. In many cases the answers to the third question will fall outside of their job responsibilities and will speak to their desire to use skills and talents which their jobs may not call upon and which you didn’t know they possessed. They may also share some interesting ideas or insights they have which you would otherwise not have heard.

of cases they want that input coming forth through designed processes or chains of command. In other words management is most comfortable having employees contribute through a manageable process. On the other hand the employee’s perspective is more geared towards being able to engage in more of a “free-range” environment. In fact studies have shown that as much as 60% of the work done in an organization occurs via informal employee networks that operate outside of org charts. This is not to say that people want anarchy, they don’t. What they want is OXYGEN. They want the room to breathe, to think, to create and to contribute outside of rigid structures that are designed to control everything. C

What this brief exercise reveals is that management and employees have very different perspectives on how employees can and should contribute to the organization. Management has a tendency to look at employees’ impact on the organization based upon their responsibilities. On the other hand, employees view their impact based upon their capabilities, which is the combination of their responsibilities PLUS their abilities and interests. Let’s explore this a bit. Management’s typical, and natural, perspective is that the employee can best contribute by following processes and procedures; effectively carrying out their duties and responsibilities; by staying in alignment with annual company goals and by not challenging the systems that are in place. This is not to say that management does not want people’s ideas and contributions, but in the vast majority

the environment you must seek to create is one which encourages natural participation and exchanges and the free flowing of ideas M

CMY

People are naturally very creative and innovative. The problem is that from the time we enter school and long into our business careers we find ourselves in environments that pray at the alters of “Structure” and “Predictability,” instead of honoring and nurturing human creativity. Somehow through it all we lost sight that: “It’s about the people, stupid!” to paraphrase the Clinton campaign of 1992. So from the employees’ standpoint they most value environments which respect their abilities and which afford them the opportunity to contribute, grow and have fun. But management wants to manage

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SMALL BUSINESS | People vs. Process its way to greater employee productivity and management is “in charge” and old ways die hard. Then the challenge, in management’s view, becomes how it designs systems, or processes, which create freedom. Well, they can’t. Processes and procedures and rules and requirements simply do not promote an environment of innovation, contribution or collaboration. They stifle them. So maybe the time for a new paradigm is upon us. If it’s Good Enough for Big Blue is it Good Enough for You? I am reminded of the IBM commercial where people are lying down in a dark room, in perfect rows, in exactly the same position. Each of them has the same head rest and came together, for what I am sure, is a pre-planned session

scheduled during a pre-determined time. A man comes in, clicks on the light and asks, somewhat incredulously: “What are you doing?” The answer comes back in a young woman’s voice: “We are IDEATING.” “About what?” the man asks. “We don’t know yet.” she answers. To which the man rolls his eyes and says “Good Luck.” He then turns off the lights and walks out of the room. We all see this and we chuckle but do we really get the point? IBM is making fun of management that attempts to release human capabilities and innovation by creating structures and herding people into them. They are also making a very clear statement that this is no longer the way to run a company. More important though is that they are announcing that IBM sees the next horizon and, if you hire them, they will help you transform your organization into one that can operate in the 21st century.

Imagine that: Big Blue is actually poking fun at companies who still rely on structure and control to release human potential into their organizations. This is the same company that used to make tens of thousands of employees dress exactly the same way! If you hadn’t believed there is an enormous management sea change taking place across American business today then seeing Big Blue poking fun at companies who use structures to release capabilities into their organizations should get your attention. So Where Do We Go From Here? Clearly, management’s perspective and tendencies focus upon managing things. But we have seen how creativity and human potential is not bred or released though managed processes and structured systems.

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People vs. Process | SMALL BUSINESS All the data shows, and my experience verifies, that releasing intellectual capabilities, latent talents and human potential into your organization is never about managing people. Rather it is always about creating environments. The environment you must seek to create is one which encourages natural participation and exchanges and the free flowing of ideas. To accomplish that the environment must be designed such that people truly believe their thinking and participation is more highly valued than processes, rules, and procedures. They must be given space to “IDEATE” on their own, in their own way and with those they self select. Then once they have come up with something of value and have vetted it thoroughly among themselves, or individually, it can be

brought forth into the organizational structures to determine if it has a place in the organization and, if so, how best to implement it. So the idea is to create the space for the raw materials of creativity and innovation to be mined and refined. Then use the structures to process them and turn them into assets.

However, if you want to solve the dual challenge of getting more productivity from your people in a way they want to and contribute you will need to shift management priorities from processes to people. If you successfully build these environments, the ideas, the energy and the profitability will come.

Once you begin learning how to create these environments and to work with a new set of priorities you can then overlay many of the same organizational structures, methods and metrics which you use today to insure the efficient utilization of these newly mined capabilities...... but not before!

Jeffrey Deckman Capability Accelerators www.capabilityaccelerators.com

So the point is not to throw away highly effective and proven business processes. That would be crazy.

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JANUARY 13th, 2012

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The Rhode Island Small Business Journal is excited to introduce our newest media partner, GoGo Cast. This Rhode Island based organization is a leading on-demand, location based digital media company providing real-time HD digital news, information and advertising displays in hundreds of high traffic retail locations across the state. This partnership will provide RISBJ with additional reach in the digital media market statewide.

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Presenteeism | SMALL BUSINESS

FINDING THE CURE FOR WORK-SICKNESS by Tim Sullivan

Presenteeism is estimated to cost businesses 60% of the total cost of worker illness. There are several things that an employer can do to alleviate presenteeism costs: Recognize that there is a problem Clearly communicate the policy of illness in the workplace to employees Engage the workforce in developing illness policies & make them more flexible Work to make the workplace less susceptible to germ spreading through encouragement of hand washing and make hand disinfectants available throughout the facility Disseminate information promoting diet and exercise Promote cessation of alcohol, tobacco, and drugs Offer incentives for wellness promotion

Getting the most out your employees is a constant battle for small business owners in particular. Time lost due to employees coming to work with an illness is a condition called Presenteeism, a growing problem in all aspects of business today. Measuring the cost of presenteeism is not standardized because of the various factors that go into it including: the type and severity of illnesses varying wages for affected workers importance of work performed by affected workers the level of disruption to workflow from lower productivity of affected workers It is understandable with today’s uncertain employment market that many employees feel the need to come to work in an effort to keep their job, and/or not lose wages if their employer doesn’t offer paid sick days. When employees come to work with contagious illnesses, they run the risk of making other employees sick as well, which compounds the problem. The increase in the incidence of preventable disease also contributes to presenteeism; there are several factors that contribute to this general decline in health and wellness of the population: Increased levels of overweightness and obesity Increasingly sedentary jobs and lifestyles Poor diet Alcohol and tobacco use Insufficient sleep Poor hydration

Tim Sullivan Life-Panel www.well-track.com

It is recommended that a business start with the simplest and lowest cost solution, putting an emphasis on increasing communication with all levels of the organization why the solution is being implemented, what is the expected outcome, how it will work, and how they can contribute to the program’s success. If the program is successful, then more sophisticated and comprehensive solutions can be considered.

www.risbj.com | volume one

SMALL BUSINESS | The Five Senses

the five senses for small business success what a basketball coach can teach SBOs about how to survive and succeed by Aileen McDonough

I’ve been hearing an awful lot about Providence College’s new basketball coach lately. Maybe it’s because my husband is a Providence College alum and therefore highly invested in the day-to-day events of their athletic program. Maybe it’s because Coach Cooley has already attracted a top-5 nationallyrecognized recruiting class for next year on the strength of his reputation and personality, in turn attracting the attention of the national sports press. Either way, Ed Cooley is clearly not just an effective coach, but a great inspiration for those of us who plug away at our beloved small businesses. Here, I’ll share how five of Coach Cooley’s methods apply to the way we operate—the “five senses” we need to have in our businesses at all times.

A Sense of Loyalty When most people talk about Ed Cooley, his sense of loyalty always comes up. As small business owners, we often work alone, but many people help us in our businesses: family, friends, colleagues, clients. A sense of loyalty is integral to our success—we won’t get far if we forget where we came from. Keeping in contact is not only good for the soul, it’s sound business practice—your next lead or project is more likely to come from someone you’ve worked with in the past!

A Sense of Standards Because he is about excellence, there are a few things Coach Cooley is not cool with, especially when it comes to his team. Like lateness. Bad grades. Sloppiness. He requires his team members to meet him for breakfast at 7:30 every morning so he knows they’re up and ready for their morning classes. A sense of standards means you give your best and that you expect the best of others. You value yourself and others by expecting the best. The sense of standards applies to clients, too—you deserve to work with clients who share your values, because that’s why you struck out on your own in the first place, right?

A Sense of Flexibility Some celebrated coaches are wedded to their styles, but Coach Cooley is quoted as saying, “There’s not one way or one style—we want to have a winning style.” Flexibility is a must in the SBO environment. I’ve held staff interviews in my driveway while my home office was going haywire from a power surge and I’ve gotten clients at the playground with kids in tow. But this level of flexibility means to seek others’ perspectives and ask for advice, work with different personalities to get the job done well for our clients. It’s what we need to thrive as small business owners: a flexible style that allows for many styles to come together.

A Sense of Humor Coach Cooley asks a lot of his team, but he does so with caring and humor. A sense of humor is essential to keeping our spirits up, because it’s not easy for us SBOs. We make up half the business that gets done in the U.S., but we’re still treated like the little guy.

A Sense of Community At Midnight Madness, a huge event opening the basketball season, Coach Cooley took the stage for his first-ever official appearance before the Providence College community and spoke these words: “How ‘bout our hockey team?!” It turns out that the hockey team had won a game win against Boston University. Right at that moment, Coach Cooley let everyone know he isn’t just about basketball. He is about all sports, all students, and all the successes of the Providence College community. We, too, need to cultivate this sense of community. We have to look up from our laptops once in a while. When we’re working to stay afloat in a tough economy, it’s easy to forget there’s a world beyond us. When your business is a part of the community, people sit up and take notice.

RISBJ | rhode island small business journal

There is only one Coach Cooley. Few of us are lucky enough to have someone to jolt us out of bed for a motivational breakfast. That’s why at the end of the day, these five senses are essential to keeping our small business alive and well—and scoring the three-point shots that remind us why we love this crazy SBO life in the first place. To read the full version of this article, go to www.risbj.com/five-senses.asp

Aileen McDonough 3am Writers www.3amwriters.com

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RISBJ | rhode island small business journal

Safety Leads to Success by Wendie Tobin

A Need Identified In the wake of Hurricane Katrina, Al Cardi and a few local Rhode Island businessmen began hearing word of the need for onboard school bus surveillance cameras during a time of increasing chaos, looting and unrest in Louisiana.

It prompted a

conversation about what happens outside the body of a school bus. Was there any monitoring equipment present and was it even necessary? continues on page 38

www.risbj.com | volume one

SMARTBUS LIVE | Safety Leads to Success The entrepreneurs did some homework and discovered that, statistically, every school bus in the United States is illegally passed once daily. In the state of Rhode Island, that equaled 1,400 violations. (On a larger scale, New York has 50,000 school buses on the road every day.) They weren’t content to just rely on national reports. They reached out to bus drivers in the community who confirmed the findings. Drivers expressed great frustration at the number of violations they witnessed, the inability to record details such as license plate numbers, car descriptions and locations of trespasses while managing their primary responsibility of driving and keeping the children manageable and safe. Clearly, there was a great need for a traffic management system, yet there was none on the market.

SmartBus Live Gets Rolling The team at SmartBus Live came together, first drafting a business plan that made sense. In Rhode Island, 131 policewitnessed stop arm violation citations were issued in 2007 – a stark contrast to how many violations were actually occurring, based on national surveys and the field research. Ticketing more drivers would increase revenue to the towns that SmartBus Live hoped would participate in their program, but most importantly, more citations would increase awareness to the drivers and increase safety for schoolchildren who were entrusted to bus transportation every day. Recognizing the budget constraints that every town faces, the company developed a structure in which the entire system – equipment, installation and live monitoring – would be provided at no cost to the school committees that elected to participate. Once SmartBus Live had developed their product, they drafted a law that was passed through Rhode Island legislation allowing each city and town to utilize the SmartBus Live traffic management system in their fleet of buses.

RISBJ | rhode island small business journal

greatest danger to children is during the boarding and exiting process

Safety Leads to Success | SMARTBUS LIVE

SmartBus Live Takes Off And Looks To The Future Johnston was the first town in Rhode Island to participate in the SmartBus Live program, in August of 2008. Since then, Providence, East Providence, Westerly, Burrillville and Portsmouth have joined, as well as the Exeter-West Greenwich Regional School District. Providence has funneled $200,000 in funds, generated from SmartBus Live, back to their school department. The program has been hugely successful, expanding through eight states and under consideration in a dozen more. School buses are the safest vehicles on America’s highways. The greatest danger to children is during the boarding and exiting process, due to daily stop arm violations. SmartBus Live began the way many startup companies do. A few friends started talking and a concept began to take shape. They saw a need to make the community safer for school-aged children and found a way to achieve it without imposing the cost on school department budgets that couldn’t bear the expense. The success can be seen in the numbers. Since the program’s inception in 2008, there has been a 2570% increase in stop arm violation citations, a residual income in excess of $200,000 to participating communities, and the most impressive bottom line indicator: safer bus boarding and exiting for the children of SmartBus Live monitored buses. For more information, please call 888-723-3009 or visit their website at www.smartbuslive.com

How SmartBus Live Works Seven cameras, powered by an on-board computer system, are installed externally and internally on the buses. They communicate with a server located at SmartBus Live’s Providence office. Staff members closely monitor all activity during busing hours on 46” television screens. A new hire is added to the staff per every six buses that have the system installed, supporting Smart Bus Live’s commitment to job creation in Rhode Island, and also ensuring vigilant “force multiplier” coverage. Because interior surveillance is part of SmartBus Live’s system as well, school administrators frequently contact the company to review video when addressing disciplinary situations. Regarding stop arm driving violations, when an infraction occurs, the monitor will tag the video. It is then uploaded to SmartBus Live’s server and website. From there, the person who witnessed the violation will sign an affidavit. The video is GPS time-, date- and location-stamped. Subsequently, a police officer will securely log onto the server and review all the recorded infractions SmartBus Live has captured and will be given an option to accept those that appear to be valid violations. From there, the officer will use their resources to locate the contact information of the registered owner. A citation will be issued which SmartBus Live mails with a photo evidence page, a copy of the witness-signed affidavit, and an instructional page that directs the violator to SmartBus Live’s website where the driver is able to watch video of their infraction, pay their ticket, or receive information on how to contest a ticket in court. SmartBus Live provides a CD of all recorded infractions to citizens who choose to contest their citations in traffic court.

The SmartBus Live program has been well-received in this community and I would recommend it to other municipalities in an effort to enhance the safety of our children. Joseph M. Polisena, Mayor of Johnston, Rhode Island

www.risbj.com | volume one

SMALL BUSINESS | Support Innovation and Research Funding

Langevin Works to Support Innovation Research Funding for Small Businesses

by Jonathon Dworkin

let’s talk about

all in one virtual phone solution 40

RISBJ | rhode island small business journal

The 2012 National Defense Authorization Act, recently signed into law by President Obama, includes full funding for the Small Business Innovation Research (SBIR) Program, created to support research and development by small companies working on scientific and technological advances. Ocean State companies received $5.5 million in SBIR funding for 20 projects in 2010 alone, with 13 relating to the defense industry. Rhode Island Congressman Jim Langevin, who has emphasized SBIR’s contributions to the state, was a lead advocate for maximizing the resources available for the program in the NDAA, which determines funding for the defense sector. Langevin worked on the legislation as a senior member of the House Armed Services Committee and by serving on the conference committee that reconciled differences between the House and Senate versions of the bill. He applauded the legislation’s recognition of the program’s value to the economy. “We cannot have a full economic recovery unless we recognize that small businesses are the main driver of job creation and we must ensure they have the opportunity to innovate and expand,” said Langevin. “I am especially pleased that we were able to include long-term funding for SBIR in this year’s legislation, ensuring the program will be in place for six years, in contrast to the short term funding provided by past defense authorization bills. This initiative has provided great benefits to Rhode Island and I encourage companies looking to finance new research and development, whether in or outside of the defense sector, to see if this program can help them.”

800between 590 5401 Program grants range $100,000 and $1 million. Over the past 4 years, 81 Western Drive RI has had more than 50 awards Industrial worth approximately $20 million. Companies in Cranston, RI 02921 any industry can find more information through the program’s website, www. www.ritelephone.com sbir.gov, and by calling Langevin’s office at 401-732-9400.

After the Recession | SMALL BUSINESS

AFTER THE RECESSION: Threats Opportunities for Entrepreneurs Unfortunately few operating businesses are immune to the effects of the recent credit crunch. As the threat of possible inflation and rising prices continues, oftentimes available credit will tighten. Small business owners may be left to restock inventories with less liquidity. This effect can quickly snowball and cause serious liquidity and credit problems. Keeping lines of credit open and maintaining an additional cash buffer may ease the pressure a bit. Business owners can also look for loans from less traditional sources. A permanent life insurance policy, for example, provides death benefit protection, but can build equity in the form of cash value you can borrow against should you need to.[1] OPPORTUNITY: Retirement Contribution Tax Deductions Many business owners are so certain they will be able to fund their retirement through the sale of their business that they don’t bother to make any other retirement plans. The reality is, a sale might not be easy and there are attractive opportunities for current tax deductions through qualified retirement plans.

This educational third-party article is being provided as a courtesy by Jonathan P. Matrullo, MBA, LUTCF, New York Life Insurance Company. For additional Information on the information or topic(s) discussed, please contact Jonathan P. Matrullo, MBA, LUTCF at (401) 276-8788 or www.jonathanpmatrullo.com. Neither New York Life, nor its agents, provides tax, legal, or accounting advice. Please consult with your professional adviser for tax, legal, or accounting advice. 1The cash value in a permanent policy is accessed through policy loans, which accrue interest at the current rate, and cash withdrawals. Loans and withdrawals will decrease the available death benefit and cash value.

let’s talk about

Traditional plans remain popular and include IRAs, 401(k) s, SEPs and SIMPLEs. They allow employers to take a tax deduction on contributions. The 412(e)(3) plan may allow certain small business owners to make potentially higher initial tax deductible contributions. You should consult your tax or legal advisor prior to establishing a qualified retirement plan. OPPORTUNITY: Increased Unemployment Results in Larger Employee Pool For employers looking to bring on new employees, the down economy may actually benefit their business. Increased unemployment has flooded the employee pool with more highly qualified candidates than ever before. Employers shouldn’t overlook potential candidates because of the stigma of having been laid off. The job market presents the opportunity for small business owners to attract and retain big business talent at small business costs. It may also be wise to hire commission-based employees, often known as “pay for performance.” Employers will find an increasing number of qualified individuals that may have never considered commission-based compensation before, willing to give it a try.

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www.risbj.com | volume one

SMALL BUSINESS | Selecting New Employees

Selecting New Employees For Your Small Business: Do Your Applicants Resumes ROAR by Dr. Ronald G. Shapiro

are they Results Oriented And Relevant? Are you looking to expand your Small Business by hiring new employees for professional positions? If so, you are likely to receive numerous resumes once people find out that you are hiring. How do you begin to sort through all of the resumes? Perhaps, the first point to remember is that a resume is a sales pitch designed to show you that the applicant understands what you need and is the best prepared person to deliver it for you. Thus, the resume is like any other form of advertisement. The successful applicant’s resume conveys the appropriate content to convince you that they are the best qualified one for your business. Fortunately, resumes may be read relatively quickly. Indeed, some professional human resource people who look through numerous resumes only need to spend seconds on each one.

A good resume will ROAR, much as a lion will ROAR. Once you look at the resume it will command your attention. A quality resume will have two key attributes. It will be: • Results Oriented. The body of the resume will tell you about the applicant’s job relevant accomplishments in previous jobs, at school, as a volunteer, and/or a leader in civic and community organizations. • And Relevant to you. The resume will begin with a clear statement which shows the applicant understands your business, what you need to have done, and it bridges the relevant experiences in the body of the resume with your business needs. The statement will also convey the applicants interest in doing the job you need to have done. Alternatively, some applicants may include this in a separate “cover letter” rather than on the resume.

When I review a resume I check to be sure that the applicant conveys that: • They understand their potential employer’s business • They have explained their previous job relevant accomplishments • They have shown that their job relevant accomplishments have prepared them to be the best qualified employee for the potential employer’s business • They are interested in doing the work

You might quickly set aside resumes which: • Contain a general statement explaining the applicant’s needs rather than your needs. For example, a recent graduate states: Looking for an entry level position to increase my sales ability. • Describe an applicant’s job responsibilities, rather than their accomplishments. For example, a cashier lists their assigned tasks: count money in cash register. run customer items over scanner and place items in bags continues on page 65

RISBJ | rhode island small business journal

Small Business Can Thrive | SMALL BUSINESS

A STATE WHERE SMALL BUSINESS CAN THRIVE by Gordon D. Fox Ever since I worked as a young man in the Carvel Ice Cream shop in the Mount Hope neighborhood in Providence, I have had an understanding of the important role that small businesses play in our state. Small businesses provide a majority of Rhode Island’s private sector jobs, and they are also poised to continue as the engines or growth in our state’s future. The General Assembly worked in 2011 session to provide a more supportive environment for small business in our state. Significantly, we passed a budget for the 2012 Fiscal Year that closed a $300 million gap, with substantial changes to human service programs, ended longevity raises for state employees, and made a variety of other spending cuts across state government – ultimately reducing the structural deficit over the next five years by 42.5 percent as compared to the Governor Chafee’s budget, while also avoiding the major expansion of the sales tax that he proposed. We then built on this achievement by passing landmark pension reform that will save the state more than $3 billion.

These actions help to put Rhode Island on the map as a place that incentivizes people to start and expand businesses. In addition, set the stage for a major burst of development in the new Knowledge District by establishing the I-195 Redevelopment Commission. In 2012, I am committed to building on these achievements, as well as the package of laws enacted in 2010 that focused on making it easier to do business in Rhode Island. That means looking at fire code regulations that have been a source of frustration for many business owners, as well as other regulatory reform that can help reduce costs especially for our small businesses, who can little afford to absorb them in any economy, let alone this very tough economy. It also means continuing our investment in and strengthening our public education system towards providing a better educated workforce. This goes all the way from early childhood education, in which we’ve just won a national Race to the Top grant, through continuing our K-12 reform and also working to make public higher education more affordable and accessible. It also means strengthening job retraining programs to help the thousands of unemployed Rhode Islanders develop the skills they need (and our businesses need them to have) to rejoin the workforce. I welcome the input of the small business community on all issues of importance in our state. Please contact me with any ideas, questions or concerns at rep-fox@rilin.state.ri.us.

Gordon D. Fox Speaker, Rhode Island House of Representatives

www.risbj.com | volume one

FEATURED NONPROFIT | Make-A-Wish Foundation®

Wishes-At-Work Small businesses play a big role in granting wishes in Rhode Island through the Make-A-Wish Foundation® of Massachusetts and Rhode Island While philanthropic giving may not be top of mind for Rhode Island small businesses during these challenging economic times, the benefits are significant. The Make-A-Wish Foundation® of Massachusetts and Rhode Island relies on businesses and individuals to grant wishes to children with life-threatening medical conditions. A partnership with the Foundation not only brings hope, strength and joy to a deserving child, but helps businesses reach their corporate social responsibility goals and boost employee morale. This effort is exemplified by the Physical Therapists and Physical Therapist Assistants of Rhode Island Fundraising Campaign, now in its second year. Last year, twenty-nine Rhode Island Physical Therapy clinics and schools joined together to raise awareness and funds for the Foundation. Coordinated by Kevin Silvia of Performance Physical Therapy, the campaign has raised over $8,200.00. “I have always participated in fundraising events, but during the holiday season I wanted to do something that could make a bigger impact on someone’s life,” said Silvia. “Partnering with the Make-A-Wish Foundation allowed Rhode Island’s physical therapy community to come together for a common goal, and because of the enormous support and enthusiasm from the businesses, the employees and our clients, this has become an annual event.” Thanks to the generosity of the campaign participants, Aidan, an avid Star Wars fan, had his wish to visit Walt Disney World® to attend Star Wars Weekend granted. Although he has been diagnosed with cardiomyopathy, a heart disease, it hasn’t affected his joyful disposition, which was on full display when he was

invited to be a participant in the Star Wars parade and marched through the park side-by-side with his favorite characters. Aidan’s wish came true thanks to the generosity of Rhode Island small businesses. Financial support from the community is necessary to grant the more than 80 eligible wishes each year. According to the Foundation’s most recent audit, over 80 percent of every dollar donated is directed to wishes, which cost an average of approximately $6,500 per wish. The funds that are generously donated by Rhode Islanders will help to grant wishes for children residing in Rhode Island. Supporting the Foundation benefits more than the wish child and his or her family. Workplace Giving campaigns are a convenient, cost-effective option to improve morale and foster a sense of community. Employers benefit from building a philanthropic partnership with the Foundation by aligning their business with a nationally recognized and trusted non-profit. Through workplace giving campaigns, employees may choose to make payroll deductions, which are easy and convenient and may allow for employees to make a larger, more impactful gift. Employers may consider offering a matching gift program as well to increase the impact made by their employees. Other great ways to get involved with the Foundation include hosting a fundraising event, allowing employees to dress down in exchange for a donation to the Foundation through the Jeans for Wishes campaign and encouraging employees to volunteer. Also, you may consider donating your unused airline miles to the Foundation. Once these miles are donated, they do not expire. This is especially helpful because 70% of wishes granted in Massachusetts and Rhode Island are travel wishes.

The Foundation’s vision is to grant wishes for every medically eligible child annually. Get your business involved and help grant a wish of a Rhode Island child today! For more information, please visit www.massri.wish.org, email rhodeisland@massri.wish.org or call 401-781-9474. A special thank you to the physical therapy clinics and schools that participated in the campaign to benefit the Make-A-Wish Foundation of Massachusetts and Rhode Island - A Healing Hand Physical Therapy, Bristol County Physical Therapy & Sports Rehab, Community College of Rhode Island – Newport Campus, Excel Physical Therapy, Friendly Nursing Home, Lepre Physical Therapy, Lepre Paladin Physical Therapy, Liberty Physical Therapy, Matrix Physical Therapy, McVay Physical Therapy, Miriam Hospital, Muldowney Physical Therapy, Performance Physical Therapy, R.I. Rehabilitation, Steve Mignacca Physical Therapy, University of Rhode Island, Warwick Physical Therapy Institute and Womens Care.

RISBJ | rhode island small business journal

Wishes at Work | FEATURED NONPROFIT

We have a critical need for airline miles. More than 70 percent of wishes involve air travel. Help grant wishes of Rhode Island children battling life-threatening medical conditions by donating your airline miles through the Wishes in FlightSM program.

Visit www.massri.wish.org or call 401-781-9474 for more information.

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We have created the most comprehensive digital insurance marketing system in the world. Our unique insurance lead generating system fuses the power of insurance agency management, online marketing technology, strategic web services, social networking solutions, and so much more.

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www.risbj.com | volume one

GoLocalProv.com is the “go to” local Web experience that breaks the biggest local stories, sports, high school sports, weather, news, politics, arts, entertainment — and allows users to go as deep as they wish. Branded, credible, and respected contributors from RI create the stories and content. Information is delivered through multimedia, written, and video platforms. All at GoLocalProv.com.

East Providence based MOO.COM today launched a new model of social-business networking as the print specialist announced a Facebook integration with its customized printed business cards. The product allows each card to have a unique look and feel, and bridges the gap between online and offline. MOO.com was flagged by GoLocal’s business experts as one of Rhode Island’s emerging companies that could transform the state’s economy. According to MOO.com, the integration will give Facebook users the ability to leverage the content they’re adding to their Timelines for their own Facebook Card. People will now be able to take snapshots of their lives from their Timelines and bring them into their offline social and business networking experience with the Facebook Card. “MOO.COM is very excited to announce this integration with Facebook to provide a revolutionary new customer experience that brings together Facebook Timeline with MOO’s high quality printed products,” said Richard Moross, CEO and Founder of MOO.COM. “It’s clear that consumer habits of sharing business and personal information are evolving, and the lines between online social networking and offline business networking are not just blurring, but vanishing. “This integration places MOO and Facebook at the leading edge of this new trend: seamlessly turning your dynamic online presence into a beautifully designed, high quality offline ‘social’ business card. We’re very excited about this new and unique way to share your contact details, and other profile information, with friends in the real world,” added Moross. “Timeline helps people tell their story on Facebook and feature the parts of their life that mean the most to them,” said Facebook spokesperson Jillian Stefanki. “The MOO.COM integration makes it possible for people to take this same experience with them offline.”

RISBJ | rhode island small business journal

MOO.COM Launches Industry’s Most Unique Social Business Card

Providence | GOLOCAL

Providence Will Be Incubator for Creative New Toy Company Jerry the Bear is moving to Providence Actually, the creators of this cute, plush, and innovative interactive toy for children with type 1 diabetes are on their way to Brown University to spend this winter incubating their fledgling company and building 10 Jerry the Bears in the process.

the idea of a cute, interactive critter like Jerry took form

Helping kids deal with diabetes It all began with the DiabetesMine competition in early 2009, that brought together Northwestern University students Yuri Malina, Mert Iseri, and Hannah Chung to brainstorm the question: “How can we help the lives of children living with diabetes?” The idea of a cute, interactive critter like Jerry took form, and the proposal won the most creative award in the competition. In September of 2010 Northwestern student Aaron Horowitz joined the team. As part of an independent study with Northwestern Robotics Professor Michael Peshkin the team built its first talking bear. Horowitz applied for and won the Dell Social Innovation Fellowship based out of Brown, and enjoyed the mentorship, training and a $4,000 financial award to advance his product. After his fellowship at Brown in the summer of 2011, Horowitz upgraded the prototype and gained a reinvitation from Brown’s Director of Social Entrepreneurship, Alan Harlam, to return with fellow team-leader Hannah Chung back to incubate the project. Their goal: 10 Jerry the Bear prototypes and clinical trials with Jerry in the spring. The team will be posting updates on their incubation stay in Providence online at www.jerrythebear.com/written-story.html. www.risbj.com | volume one

GOLOCAL | Providence

RIEDC Teams with Providence Chamber

pieces in place to make Providence’s Knowledge District a catalyst for long-term job and business growth throughout Rhode Island, Governor Lincoln Chafee said via a press release.

Creating a “vibrant entrepreneur community”

Rhode Island Economic Development Corporation’s Board of Directors gave the agency’s Executive Director Keith Stokes the green light to move forward with plans to create a formal private-public partnership with the Greater Providence Chamber of Commerce. The unusual agreement is designed “to grow the state’s knowledge economy.” The collaboration will be “focused on attracting out-of-state businesses to relocate near the high concentration of medical and research institutions, technical and creative talent, and high-tech companies already in downtown Providence.” The goal is to leverage the old jewelry district and couple it with the land captured from moving Route I-195 to create a link between the colleges, hospitals and private sector. “With the new Brown University Medical School, outstanding hospitals, and some of the best colleges and universities in the world, we have all of the

RISBJ | rhode island small business journal

Building on the existing high concentration of leading healthcare facilities and R&D centers of excellence, top institutions of higher education, active business networks and a vibrant entrepreneur community, Providence is poised to compete successfully for new growth opportunities in industries including life sciences, healthcare, IT, digital media, engineering and advanced manufacturing. “I commend Governor Chafee for his leadership and vision for the future growth of Rhode Island’s knowledge economy. Looking at other states which have similar models, private sector participation is critical to driving business attraction. We need to engage our collective energies, contacts and know-how in a strategic and systematic way to elevate our knowledge economy to the next level,” said Stephen Lane, RIEDC Board member. The RIEDC’s private-public partnership with the Chamber will establish a new entity that will clearly articulate to businesses from outside the state how they can benefit from coming to Providence. The organization will dedicate a Chief Business Attraction Officer solely to recruit out-of-state companies to Providence that will create high-tech, high-wage jobs in emerging and growth industries.

Providence | GOLOCAL

Local Microfinance Group Gets National Attention

Local entrepreneur Andy Posner appeared Monday on CNN’s American Morning to talk about his leadership with nonprofit organization Campus Microfinance Alliance, a coalition of student-run groups who have lent more than $150,000 to underfunded small businesses. Posner is best known for co-founding Capital Good Fund, headquartered in Providence. “The Fund takes a unique approach to financial services, through using financial coaching to underwrite microloans of less than $5,000” Posner said. This personal approach allows for the fund to establish relationships with borrowers whose credit rating represents a risk to traditional banking institutions. This personal touch has succeeded with only a 7% default rate, as opposed to about 20% in traditional banking. More importantly, the Fund represents resources beyond capital, with financial coaching and free tax preparation helping low-income Rhode Islanders make the most of those loans. Capital Good Fund was founded by Posner and Mollie West while both were students at Brown University in 2009. Two years later, the fund has 5 full-time employees, and plans to be a national presence by 2016. By giving residents and businessowners alike innovative tools to create and sustain jobs right here in Rhode Island, it is a welcome presence indeed.

From Rhode Islanders and for Rhode Islanders: See it. Read it. Share it.

www.risbj.com | volume one

WOMEN IN BUSINESS | Positive Business

by Patricia Raskin

KEYS TO EFFECTIVE MEDIA INTERVIEWS The media has a significant impact on individual’s views and decisions. Talk media- either television, radio or the internet—is an effective vehicle to deliver information. Whether the media contacts your office or you contact them, the best way to elicit interest from media producers, if they don’t contact you first, is to provide them with a unique angle on your work. Once you have established a general sense of the topic that you will address, discuss it with the news reporter or producer. Outline the points to be addressed in the order of listener interest. Write up the points and review them with the producer. Your message needs to be clear and concise and you should review the points before the interview as well as anticipate difficult questions on the subject at hand and practice answering them. Prepare yourself by knowing your subject and what listeners might ask you. Take into consideration questions that your clients have asked in the past about the topic at hand because these are likely to be the same questions that you find yourself answering on the air. If during the interview you find that you are not being asked the questions that you prepared to answer, then do not be afraid to redirect the interview. It is always acceptable to jump in and say that you would like to add something else. Remember that this is your interview; take control of it as best you can. Some interviewers will ask a controversial question or questions that will put you on

RISBJ | rhode island small business journal

the spot. There are ways to get around this. You can answer a question by pausing and saying, “That is an interesting question. Let me answer it this way…” If you do not have the direct answer to a question, provide something that gives confidence to your listeners that you have a general knowledge of the area being addressed. When dealing with callers, prepare yourself for the types of questions that may arise. Be sure and look at the topic that you are addressing from every angle so that you are less likely to have to deal with something that you do not wish to address. Handle a curveball from a caller just as you would one from the interviewer. Be polite but succinct. Remember that you have a limited time allotted to address everything that you intend to discuss. If you find that a caller’s question is very personal and detailed, then courteously answer it in a limited fashion providing the bare facts. You can always offer that the caller can contact you by e-mail or phone or through your website for further discussion. Provide an answer generic enough that it may help other people in a similar position.

remember that this is your interview; take control of it Your self-projection will be what has the greatest impact on most watchers and listeners. During your interview it is imperative that you project confidence, ease, friendliness, and warmth. It may help if you interject an anecdote or two.

Green Envy Eco Boutique | WOMEN IN BUSINESS When doing media interviews, remember that you don’t have to or want to promote yourself directly. Just being on the air is promotion because you are representing yourself and your business. While being interviewed you should keep in mind that fifty percent of all communication is nonverbal. Body language is very important. However, if you are on the radio then you will not be able to rely on body language to convey the image that you would like to have. Instead, you must focus on your tone, the pitch, and the pauses of your voice. Use a friendly tone that is not too casual, but one that lets the listeners know that you are approachable. When appearing on television, you also have to take your appearance into account. Dress appropriately for your line of work. Suits are appropriate in many situations. While on television, you also want to watch how you present yourself physically. Be aware of fidgeting or other habits that might make you appear nervous or insecure. If you would prefer not to have to deal with your appearance, radio may be the better option for you. Being on the radio is easier because you can really focus on your message without having to consider your body language or dress code. However, this is now changing with the use of webcams and video taping during radio interview. In summary, when used with prudence, preparation, and knowledge of the medium, the media, be it radio or television, or the internet, can provide you with a low-cost/ no-cost method to deliver your message. Patricia Raskin is the nation’s powerhouse personality for live talk radio and the voice behind Positive Living, Patricia Raskin, president and founder of Raskin Resources, is an award-winning media producer and host, media coach, speaker and author.”

Patricia Raskin Raskin Resources Productions www.patriciaraskin.com

QA &

with

Rachael Lessne

owner of Green Envy Eco Boutique What is the biggest challenge you face as a small business owner? The biggest challenge I faced as a small business owner was initially getting the customers through the door. Once they do come in, they always like the store and they will come back but getting the right people to come in the first time and realize I’m here has been a bit of a struggle. It’s finding the best places to advertise and I found that niche advertising like in a natural magazine, that is where you really get the customers that will come back again and again.

What is the proudest moment you’ve had as a small business owner? When a customer comes in, regardless of whether they buy anything or not if they just say “Thank you for having this store. You’re really making a difference” because that’s what I wanted to do. I want to make a difference with people, with the environment, with disadvantaged people in third world countries and when somebody just says that to me even if they don’t buy a thing that makes me very proud.

What advice would you give to anyone thinking of starting a business? The advice I’d give is don’t listen to anyone that says you can’t do it. I did have a couple of people say “What are you doing. The economy is bad. You can’t open a business. This is the age of Wal-Mart and people don’t shop in boutiques anymore.” It did get to me at first but surround yourself with positive people because they just reinforce you.

To watch the entire video with Rachel of Green Envy, visit our YouTube Channel at http:/www.youtube.com/risbj

www.risbj.com | volume one

WOMEN IN BUSINESS | Get What You Want in 2012

how to get what you want in 2012 in business and life by Michelle Girasole

Our clients know we’re here for them year-round, not just at year-end.

JAMES J. PRESCOTT PETER L. CHATELLIER DAVID A. FONTAINE JAMES D. WILKINSON DEBRA A. MITCHELL

AT BRAVER, IT’S THE WAY WE DO BUSINESS.

ROBERT J. CIVETTI

155 South Main Street Providence, RI 02903 401 421 2710 www.thebravergroup.com

N E W T ON

BOSTON

TAUNTON

PROVIDENCE

CO N C O R D

January is all about stepping into our goals. You can do this formally with lists, charts, whiteboards and PowerPoint presentations, or just use the blank calendar to step back and reflect on what you want for the coming weeks and months. With my business school and corporate background, it always amazes me when people tell me they don’t set annual goals. “How’s that working for you?”, I ask. And I either get an empty shrug, or a diatribe about how it is important to live in the moment. Hey, to each his own. But, recently, I asked a few Rhode Island business women to share their tips on how to get what you want, and the ladies really stepped up with some great advice:

determine your goals

Tracy Cheney, vice president of Dr. Day Care childcare facilities in northern RI, shares a quote from Walt Disney, “If you can dream it, you can do it.” (“And, dream big!” she adds.) Courtney Wright, a banker from North Kingstown, suggests this simple, yet very effective tip, “Write your goals down on paper.” Wendy Hanson, my co-author, and Oakland, CA-based business coach told me once to “THINK big and ACT big”. (And, that year, I landed my first Fortune 500 client.) It was author and speaker Marianne Williamson who said, “Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do.”

take action

Christina Rondeau, kickboxing professional, and founder of Rondeau’s Kickboxing studios in Johnston, West Warwick, Woonsocket, Warwick and Tiverton, suggests a great way to not get overwhelmed and give up too early, “Take baby steps everyday towards your goal.”

Mary Lou Lamontagne, a former banker who is now and managing the US tour for the Destiny Africa Children’s Choir, “Embrace change, and take risks!” JoEllen Hockenbrough, a Providence-based personal chef advises, “Stay out of the way of WHY.” (On a personal note, the HOW is what gets me every time as in, “How in the world am I going to make THAT happen?” Sometimes you just have to trust in the goal itself.) Mary-Beth Theriault, a wellness professional in North Kingstown had a different slant, “Take a long, quiet walk in the woods. Smell the wind, notice the amazing balance nature

RISBJ | rhode island small business journal

has. Feel the sun and listen to your heart as you walk. Trust in yourself. Leave all the modern distractions at home. Stop thinking only about what we want, but rather look for what we need, AND how we can help those around us.”

Learn as much as you can from other local and global businesses; learn their successes and their failures. All lessons learned is information gained! Melanie Stjean, Professor, Johnson & Wales

get help

Jennifer Madura, a human resources professional with The Nature Conservancy, advises, “Stay inspired and make sure you have the support you need to achieve your goals.” Karen Hersum, North Kingstown realtor, advises making connections that can help you get where you want to go. “Put yourself out there. Go to new events and meet like-minded people.” Audrey Kullberg, a marketing research expert from NYC, now living in North Kingstown, suggests a bit of reading: Mika Brzezinski’s recent book, “Knowing Your Value,” which interviews a number of successful women, and concludes that “to get ahead, women have to ask for want they want and be prepared to walk away if they don’t get it.“

Being a successful small business person is equal parts talent and knowledge, the ability to network and win people over, and the guts and faith to keep taking risks. Take any one of those out of the equation and you’re sunk. Nail all three and you’re unstoppable. Laura Dunn, Owner, Quill and Cursor

Women bring their own style and flavor to business. The empathy and loyalty we show in our families and personal relationships can work well in our business relationships, too. Nancy Thomas, Owner, Tapestry Communications

Lena West, social media strategist from New York City tells it like it is, “If you don’t A.S.K., you don’t G.E.T.!” (Isn’t that the truth?) My best advice? Be committed to whatever it is that you want. Don’t waiver. Don’t permit others to force you to stray off the path. Follow your heart, be open to all the possibilities and go for it! Only you can do this - no one else can give you permission or do it for you. Own your goals! And, in the words of my childhood friend from Cumberland, Kristen (who is now a teacher in Kentucky), if all else fails, “Bat your eyelashes and show some Cleveland (wink, wink)!” Sorry guys, the ladies have the advantage on that one... Share/Comment: What’s YOUR goal, and are you ready to get what you want?

Michelle Girasole Fresh LLC michellegirasole.blogspot.com

www.risbj.com | volume one

PARTNERING WITH THE

IS GOOD FOR YOUR BUSINESS

TICKETS

Give your clients or prospects a great night of theater, or reward your employees with an evening on the town. Gi certificates available! Group rates begin at 10 people. Call Tracy Morreo at 401.723.4266 ext. 12, or email groups@gammtheatre.org.

THE

SNOW BALL SATURDAY 6:00PM

FEBRUARY 18

65 BLACKSTONE AVENUE, PAWTUCKET The Gamm Theatre is hosting its 10th annual fundraising celebration.

We’re bringing the outdoors indoors, transforming a historic Pawtucket Mill into the Arctic North, with winter-themed food and drinks to tempt your taste buds and hot tunes to shake off your winter blues! For tickets and sponsorship information call (401) 723-4266 ext. 16 today! biddingforgood.com/gammtheatre 54 RISBJ | rhode island small business journal

THE HOTTEST

PARTY IN THE

COLDEST

MONTH!

ADVERTISING

Reach our audience of affluent homeowners, professionals and business leaders by advertising in our play program, on ticket envelopes, or on the tickets themselves. Call Gail Hulbert at 401.723.4266 ext. 11, or email gail@gammtheatre.org.

SPONSORSHIP

Show the community that you value culture and literacy by connecting your brand to our productions or educational programs. Sponsorships begin at $1,000. Call Brian Pla at 401.723.4266 ext. 16, or email brian@gammtheatre.org.

JUST ASK

Pawtucket Credit Union, Citizens Bank,

Colle e Vacations, MetLife, Verizon, Focus Business

Solutions, East Coast Lighting & Production Services, Alliance Blackstone Valley FCU, the Phoenix, Navigant Credit Union, LGC&D, Hinckley Allen Snyder LLP, Bristol

County Savings Bank, The Times, Providence Media, Bank RI, Gateway Healthcare, Mount Saint Charles Academy, India Restaurant, Chez Pascal, iolabs, URI, Major Electric Supply, Gordon School, Partridge Snow & Hahn, Adler’s Design Center and Hardware, Rhode Island College, PBS, Newport Storm, Artinium, WRNI, North Main Radiation Oncology, WBRU, Rue De L’Espoir, Tockwo on Home, Troy Pires & Allen Insurance, Panera Bread

...and many more!

The Sandra Feinstein-Gamm Theatre | 172 Exchange Street, Pawtucket, RI 02860 Anthony Estrella, Artistic Director t 401.723.4266 (723.GAMM) f 401. 723.0440 www.gammtheatre.org

WOMEN IN BUSINESS

ava anderson

Changing the landscape of the Ava originally thought she might be cosmetics and personal care industrycreating products in her kitchen, selling both in manufacturing processes and online or perhaps in local stores. Today, defining new decision-making factors this Rhode Island-based family business for the consumer to consider—was an uses a direct sales model, working ambitious undertaking that only most with more than 1,300 consultants in by Melissa Black seasoned professionals might have 48 states. A direct sales approach has attempted. Yet Ava Anderson was just proven successful because it provides 15 years old when she envisioned and developed a personal consumers an opportunity to be educated and starts a dialogue care industry overhaul that has blossomed into something about the dangers of toxins in personal care revolutionary: Ava Anderson Non-Toxic. products. It also creates many small businesses within the business, where consultants are In the fall of 2008, Ava Anderson and her mother watched provided with products, shipping services, a TV news segment warning the public about toxic levels of marketing materials, and weekly compensation. chemicals in cosmetics. Realizing that what is applied to the skin can be absorbed into the bloodstream, Ava began to Their commitment to Rhode Island is real - Ava wonder what was in the products she used. She discovered Anderson Non-Toxic’s Warren offices employ six the Cosmetics Database, a massive compilation of personal staff members. Whenever possible, they work care product information developed by Environmental Working with local businesses such as label and cosmetic Group (EWG), where she learned that every single personal brush manufacturers, photographers and videographers, care product she used rated high on the 0-10 hazard scale. printers, convention venues, etc. They are one of Warren’s largest postal customers, and they have no plans to leave Ava spent the next year learning everything she could about the Rhode Island. As the company’s president, Kim Anderson says, cosmetic industry and researching chemicals used to produce “Born here, staying here!” personal care products. One of the most troubling loopholes Ava became aware of is that manufacturers of cosmetics and In just 24 months since Ava Anderson Non-Toxic launched, Ava personal care products can legally hide hundreds of toxic has been featured in publications such as Glamour, Seventeen, chemicals in the ingredient “fragrance” – an umbrella term that People, AOL Stylist, WWD and Italian Vogue. Locally, she’s is considered “trade secret” and protects them from having to been a guest on WPRO morning radio, NBC10 news, The reveal their exact formulas. This means a product listed as a Rhode Show and featured in the Best of Rhode Island 2010 5 on the Cosmetic Database, in actuality may be much more issue. In 2011, Entrepreneur Magazine named Ava Anderson hazardous, if it contains the ingredient “fragrance.” Non-Toxic as one of the Final Five “Emerging Entrepreneurs” of the year. They have been recently named as “Champions” by After learning that many of the organic and natural products the Campaign for Safe Cosmetics. Ava will be featured on a she found as replacements also had many toxic chemicals for PBS segment later this month on “greenwashing.” humans and the environment, and tirelessly and unsuccessfully trying to locate non-toxic products to use, Ava decided to “It is very exciting to be able to provide quality, safe products, create her own. With support and help made in the US, and an important life changing message from her parents, on December 1, for families across America, while offering hundreds of our 2009, she launched Ava Anderson independent consultants the opportunity to earn excellent Non-Toxic, one of the first skin incomes. Truly green companies have a tremendous future in care and makeup lines in the this country,” says Ava. world in which every ingredient in every product is a zero on Ava Anderson’s vision was to create cosmetics and personal the 0-10 Cosmetics Database care products that are free of toxic chemicals and synthetic toxicity scale. The company’s fragrance and dyes. By age 17, she has accomplished exactly line now includes more than that. The Rhode Island teen continues to generate enthusiasm, 30 products for body, skin, educate the public and launch new products, as she also face, hair and sun products, balances her high school responsibilities. With determination, with more slated for intuition and the support of her parents, Ava’s goals are being rollout in 2012. reached and redefined every day.

cosmetic industry makeover

www.risbj.com | volume one

FEATURED CHAMBER | Central Rhode Island RIBUSINESSVOTES.com thank you. If not please visit the site and click on the “Take Action” tab and see how easy it is to get your message heard. Richard Hittinger, Chairman of the Board, believes wholeheartedly that the Chamber plays a vital role in keeping our membership informed of legislation and its implications, while also providing “a valuable voice for the business community in Rhode Island.”

“Our many, diverse events provide our membership with great networking and business development opportunities. Chamber membership yields greater company visibility within the community”, according to Leah Prata, Centreville Bank. As an organization, the Central Rhode Island Chamber of Commerce seeks to support and advance the business community in Rhode Island. We provide a myriad of benefits to our membership, and continually strive to find new ways to help our members succeed. The Central Rhode Island Chamber is a leader in pro-business innovation and advocacy. We have approximately 1,000 members statewide in towns including Warwick, West Warwick, Coventry, and West Greenwich. Our members’ loyalty is the best yardstick of our performance, and they continue to speak very highly of our services.

Business Assistance: Our business assistance services are the meat and potatoes of what we do at the Central Chamber. Our staff meets with members and potential startups to help them realize their goals and attain new successes. Through our Central Rhode Island Business Information Center we provide business consultants who help current and would-be small business owners. Joseph Oakes, VR Industries Inc., called the Chamber a “wealth of information,” and “a great business resource,” that is “very responsive.”

The Central Rhode Island Chamber had numerous successes over the last year, despite the tough economy. Our members have leveraged the benefits of membership with their own ingenuity to realize strong results of their own. Together, we will seek to build on these successes moving forward and revitalize Rhode Island’s economy in the process.

offer our members the chance to further their knowledge & broaden their opportunities for success

The Central Rhode Island Chamber of Commerce is a member of the Rhode Island Chamber of Commerce Coalition, which speaks with the voice of over 12,000 Rhode Island businesses. Through the coalition, we successfully advocated against many pieces of bad legislation that would have adversely affected our members. The Coalition’s E-Advocacy network allowed us to mobilize our members and get them involved on the issues that mattered most to the small business community. If you helped support of the issues at the State House through www.

Networking: The Chamber offers numerous networking opportunities with events such as Business After Hours, Coffee Connection, and LEADS Luncheons. “The number of networking opportunities that the Chamber provides is impressive,” according to Steven Kitchin, New England Institute of Technology. Additionally, John Smith, BankRI spoke to the value added to his organization by events such as the Business After Hours, saying “It was a great experience, which has broadened my business contacts throughout the state.”

RISBJ | rhode island small business journal

Central Rhode Island | FEATURED CHAMBER Save Money: We strive to create as many ways as possible for our membership to save money. Our current benefits include discounted rates on advertising and rental space, money saving coupons from local businesses and other special promotions. Opportunities for Growth: We host various workshops, seminars, roundtables, and presentations on a broad range of topics. These events offer our members the chance to further their knowledge and broaden their opportunities for success. Communications: The Chamber provides our members with a plethora of media through which to increase their communications effectiveness. We offer such services as direct mail and email, press releases on member news, and the monthly “ChamberWorks” statewide publication. Jeremy Doran, Signs By Tomorrow, and his company turned to the Central Rhode Island Chamber for help with their effort to reach out to the community, and he was pleased with how much easier the process was on his business thanks to our facilitation. Tourism: We distribute brochures for local businesses to hotels and car rental agencies throughout the area. In addition, the Chamber provides information and encouragement to businesses and individuals nationwide who are looking to relocate to Rhode Island. Community Support: Through the participation of our members and staff in a wide array of local events and initiatives, the Chamber is an active member of the community gaining the tangible benefits of increased community visibility and networking opportunities, as well as the intangibles of being good business citizens and giving back to the community. The Central Rhode Island Chamber provides many important benefits to our membership. The menu of benefits is extensive. We will continue to work to advance Rhode Island’s business community and we hope to realize many more successes in the coming year with the help of our members.

New Members Angelnook Gallery Bridges To Business Carousel Industries Cayer Caccia, LLP Chili’s Grille & Bar Concentra Urgent Care Education Evaluators International Emergency Power Company Floral Express, LLC Government Strategies Inc Great Northern Products, Ltd. Impact Waste Solutions Jarred’s Homegoods Jason E. Smith, CPA, Ltd Jefferson Office Suites LDI Casting MAIL-A-MAP Street Maps McFadden’s Irish American Restaurant and Saloon Mercer & George, Attorneys at Law, LLC Pilloni Family Chiropractic Pocasset Bay Retirement Living Real Estate Options, LLC REDdesigns Residence Inn by Marriott - Coventry Richard Langseth risportsphoto.com RWL General Contractors TechCollective Verizon Wireless - Coventry Warwick Country Club Warwick Museum of Art West Valley Inn

3288 Post Road, Warwick, Rhode Island 02886 401-732-1100 www.centralrichamber.com

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CHAMBER CHAT | What’s New 2

North Central Chamber Deborah Ramos, President 255 Greenville Avenue, Johnston, RI 02919 401 349 4674 | www.ncrichamber.com

The North Central Chamber is excited to introduce a new Slate of Officers to the Board of Directors for 2012, and welcome Leslie Anderson as our new Membership & Marketing Representative. We are especially looking forward to introducing some new events and opportunities in order to help our small business community. Kicking off this month, we will begin with new complimentary Business Spotlights for our members on the homepage of our website – www.ncrichamber.com, and then our Annual Board of Directors’ Meeting, with our January “Business After Hours” immediately following. Additionally, an upcoming “Get LinkedIn in 2012” Workshop and new for 2012 “Meet your Chamber Neighbor” - helping to bring back the “Main Street” within our communities. New Members Northeast Recycle Group Stillwater Antiques Center The Autism Project Pollard Law, Inc. Sew & Vac Shack of Smithfield Sonlight Home Repair Services Corner Bistro C2 Communications HHP Fitness Zone Johna’s Restaurant 4 3

Newport County Chamber Jody Sullivan, Executive Director 35 Valley Road, Middletown, RI 02842 401 847 1608 | www.NewportChamber.com

The Newport County Chamber of Commerce continues to offer educational seminars to help local businesses succeed. Below are some of our upcoming events. Please RSVP online at www.NewportChamber.com or call our office at 401.847.1600 if you are interested in our complete list of events.

RISBJ | rhode island small business journal

Chamber seminars are FREE to Chamber members, and $25 for non-members. Wednesday, February 8th from 8:30 – 9:30 a.m. Human Resources Roundtable Notification of Employee Rights Thursday, February 9th from 8:30 – 10:30 a.m. Chamber Seminar Facebook Business Pages 101 Thursday, March 14th from 8:30 – 10:30 a.m. Human Resources Roundtable Corporate Culture Thursday, March 15th from 5:30 – 7:00 p.m. Chamber Seminar Android Smartphone/Tablet Workshop New Members Keenwah Kidventure Play & Party Center KP Design LLC Overview Pet Lover Seastreak Martha’s Vineyard SpaVana The Sea Star Collection Yacht Insider’s Guide

Southern Rhode Island Chamber Joseph J. Iacoi, Executive Director 230 Old Tower Hill Road, Wakefield, RI 02879 401 783 2818 | www.srichamber.com

to build many relationships that have helped us garner support for small businesses. It has encouraged business growth and job creation over the past few years. We are fortunate to have such a strong membership base in Southern Rhode Island. It’s because of you, we are moving forward and growing. New Members Aqua Science, LLC Beaches & Backroads Realty Bomb Squad Baseball Company Carousel Industries Complete Payroll Solutions Exeter Country Club Finishing Touches Custom Picture Framing Ford Insurance Agency Fresh, LLC Harbour Lighting, LLC Manic Training Middlebridge School Olde Lighthouse Diner Orson and Brusini, LTD SoHo Restaurante South County Artificial Limb & Brace Sprint Sweet Cakes Bakery and Cafe Tower House B&B Universal Nails Woodhouse Fire N Coal Pizza Thanks to our members that hosted and attended our monthly networking events and supported our various marketing programs, and so much more. Thank You for your generosity.

As we look back on the past year, we 5 Cranston Chamber want to thank our members for their Stephen C. Boyle, President support and input . As we wrap up 875 Oaklawn Avenue, Cranston, RI 02920 2011, it’s a good time to recognize the 401 785 3780 | www.cranstonchamber.com many achievements our members have Over the last six months the focus and made. We salute you all during these direction of the Chamber has changed challenging times. dramatically. We have re-branded the Business After Hours Events as We would also like to recognize our Chamber Connections with a primary state and local officials, as they worked focus on networking. We also recognize

What’s New | CHAMBER CHAT a non-profit at each event and share the proceeds of the night with them. We are averaging close to 75 people per event. We reinstituted the Annual Dinner and recognized several businesses such as Taco, Alex and Ani and Cartridge World. We also recognized Betty’s Candy’s as our new Community Angel Award winner for their generosity to the community. We are excited about our new location in Garden City, in the Post Office Plaza which will place us geographically in the center of the city and will enhance our overall image as we continue to grow in 2012.

and table sponsorships are available. Cocktail hour begins at 5:30 PM. Contact the Northern RI Chamber at 401-3341000 to register for the Annual Dinner or visit the website at www.NRIChamber. com for more information on this and other events happening at the Chamber.

New members Allstate Insurance Challenge Education Associates Damiano, Burk & Nuttall, P.C. HousingWorksRI Rhode Island Community Food Bank Rhode Island Monthly Communications, Inc.

New members J&K Electric WJAR Channel 10 Razzle Reservoir Ave Self Storage North Safety Products Payden & company, LLC AMF Cranston Lanes Cranston Country Club Sign Creations Twin Vending Service Rhodes on the Pawtuxet The Noah Brayner Group Zola Chiropratic Angelnook Gallery Edible Arrangements Always and Forever Bridal/Formal Wear Consignments Jolly John’s Candy

Northern RI Chamber John C. Gregory, President/CEO 6 Blackstone Valley, Suite 301 Lincoln, RI 02865 401 334 1000 | www.nrichamber.com

The Northern RI Chamber of Commerce will hold its annual dinner on Wednesday, February 15 2012 at the Twin River Event Center. The event will host more than 500 attendees and will honor two award recipients for the Barbara C. Burlingame award and the Ben G. Mondor award. Keynote speaker for the event is Gina Raimondo, Rhode Island General Treasurer. Cost is $90 per person

www.risbj.com | volume one

COMMERCIAL REAL ESTATE

RISBJ | rhode island small business journal

COMMERCIAL REAL ESTATE

HITTING ROCK BOTTOM Mike Giuttari: Landlords and sellers have to come to realization that rental rates and sale prices have bottomed out

In the downtown Providence office market, there has not been the large volume of deals, but the deals that have happened, or are in the pipeline, are significant, ranging anywhere from 10,000 - 150,000 s/f in size. During the past year and a half, 10 Memorial Blvd. (GTECH) had arguably the best return on their tenant investment, essentially filling up the available space over four or five tenants. This will help the other available “A” space during 2011, such as 500 Exchange St. (on its way to a sizeable tenant upgrading from B space), 15 LaSalle Sq.(hoping to land the big fish this year - Hasbro), 100 Westminster St., and most likely push rental rates for class “A” space consistently back over the $30 number on new deals. Schillings 38 Studios has moved into their new 100,000 s/f headquarters and a few landlords still have their fingers crossed in the hopes of landing the big one during 2011, Hasbro, for 150,000 s/f. In the suburban office market, northern Rhode Island has remained flat during 2011 due to a lack of demand, coupled with low availability of office space. A few smaller deals have been completed such as Colgate Palmolive securing 3,000 s/f at 42 Albion Rd. in Lincoln, continuing the trend of companies wanting immediate access to pharmacy giant CVS. South and west of Providence, there are larger pockets of office space available for sub-division, offering ample opportunities for larger tenants to secure space at the currently low market rents. A few of these are the New England Tech facilities in Warwick (up to 170,000 s/f), a number of buildings in Metro Center, including One Home Loan Plaza (15,000 s/f), the possibility of a second building (50,000 s/f) at Metro East this spring / summer, and going all the way up to 300,000 s/f at the former FM Global headquarters at 1301 Hartford Ave. in Johnston. The Rhode Island industrial market became more active during the second half of 2010 and has continued that trend during 2011. Much of the activity is in the typical 20,000 s/f - 40,000 s/f user driven market that Rhode Island seems to have an abundance of. Much of this activity was on the

sale side of the business and driven by users and the SBA 504 financing model. Given the ability for a buyer to make a deal with 10% down and roll improvement dollars into the package, it is fairly straightforward for a company renting space to justify the purchase.

Industrial leasing remains flat during 2011 and looks to remain flat, to slightly increasing towards the end of 2011, with rental rates following the same trend. Although there are some significant lease opportunities for tenants, the larger tenants are not around. Any revival of the industrial lease market during the second half of 2011 will be lead by the smaller tenant. While the retailers, developers and brokers gather in Las Vegas this month for the annual ICSC convention, the retail market in Rhode Island continues to struggle for the national chains, with vacancies at most retail centers coming and going, new restaurant concepts trying empty locations, landlords putting facelifts on what they have in order to stand out from the pack, and many times only the best locations surviving. The smaller regional players with three to eight existing stores are active and taking advantage of the reduced rental rates and improvement allowances being offered by struggling landlords. National chain retailers remain very quiet, including those from the full service restaurant sector, even though P. F. Chang’s is making a run at the Providence Place Mall. The nationals will be looking for opportunities during the second half of this year, in Rhode Island; it will only be the absolute best locations that will attract any attention from them. Although it has been a mix of optimism and pessimism, looking forward through the end of 2011, the consensus is that most trends are pointing upward in Rhode Island. The optimism about new deals is also based on the establishment of a new base for rental rates and deal terms. From a low point in 2009, 2010 was better than 2009 and 2011 is better than 2010. Landlords and sellers just have to come to the realization that rental rates and sale prices have bottomed out, but are still low and that concessions are necessary to keep existing tenants and acquire new tenants.

Mike Giuttari MG Commercial Real Estate

www.risbj.com | volume one

COMMERCIAL REAL ESTATE

PROPERTY FOR LEASE

322 South Pier Road, Narragansett:

Great location just off the corner of South Pier Road & Rt. 108(Point Judith Rd). 1200’ 1st floor retail/office with 350-1500’ 2nd floor. Rear is 1500’ 20’ ceiling with two OH doors, can also be combined with front and/or 2nd floor. RILiving.com MLS #1007109

440 Dry Bridge Road, North Kingstown:

Contractor type commercial units. 1,200 sq ft with 14 foot over head door. 20 ft high ceiling will accommodate 2nd floor mezzanine. 200 amp/3 phase power. Gas Heat, reinforced floors, expandable. 2 ½ miles from Home Depot Rt 4. Sale or Lease at $850/mo. RILiving.com MLS #1005019

74 Nooseneck Hill Road, West Greenwich: Former Tim Horton Drive thru (1587’) and Plaza (4 units: 600-3800sf, See MLS#990071). Excellent shape tile floor, all stainless steel kitchen area. Great for small drive thru/ takeout restaurant. Great Rt. 3 location, 1/4 mile from Rt. 95, Exit 6. RILiving.com MLS #990077

47 Sandy Bottom Road, Coventry:

Large store (5250’) that can be divided into three; 1000, 1250, or 3000 sf. Very busy plaza on a busy feeder road. Join ReMax, Anytime Fitness, Subway, Liberty Tax, Northeast Karate & others. $12/psf base, depending on size and improvements needed. RILiving.com MLS #1007209

1370 Plainfield Pike, Cranston:

By Walgreens at Atwood and rt 14. AMPLE PARKING in newly paved lot in rear and front. Great visibility Corner lot. Use for Retail, Restaurant, GB to Medical. 4,800 sq ft Stand Alone Building plus full 4,800 sf basement for $3,750 per/mo. RILiving.com MLS #981196

500 Callahan Road, North Kingstown:

Flexible space in Quonset Business Park. Major highway access, minutes from I-95. Rail, Airport, shopping and shipping. 3 phase, 400 amp service,20 ft ceiling, loading docks, overhead doors. Flexible use and floor plans from 3,000 to 40,000 sq ft. from $3.75 psf. RILiving.com MLS #1005917

333 Main Street, East Greenwich:

By far the best location on historic Main St w/parking lot across the street.Very busy location w/many uses. Lot’s of street and foot traffic. Formerly Giuseppe’s (limited food & bev use). First floor unit. RILiving.com MLS #1002796

24 Quaker Lane, Warwick:

1,000 sf street level retail - $900 mo. 1,000 - 3,000’ sf (3 units) 2nd level, bright second floor space from $750 mo. with high ceilings and sky lights. Zoned general business. By Kent County Courthouse & “Miracle Mile” Rt.2/Rt.117. Great highway access & signage. RILiving.com MLS #987502

Butler

Realty Group

Commercial • Investment • Residential

401-886-7800 www.ButlerRealty.us 62

RISBJ | rhode island small business journal

747 Pontiac Avenue, Cranston:

Individual office space from 200sq ft to 14,000sq ft. Busy Pontiac Avenue near Rolfe Square- walk to everything. Good for start up or incubator space, you can add space as you grow! RILiving.com MLS #994568

20 Centerville Road, Warwick:

Great Apponaug location! Former school; solid brick construction. Very nice 2nd floor space; owner on 1st floor. Space plan attached. Quick highway access and walk to Apponaug Village amenities! RILiving.com MLS #988739

126 Prospect Street, Pawtucket:

Busy medical office Bldg. Easy hwy access next to Pawtucket Memorial Hospital. Private suites or shared common area suites. Plenty of parking.Landlord pays most expenses. Many extras. Be part of diverse group of pediatricians & other health care professionals. RILiving.com MLS #1005939

75 West Industrial Park, Cranston:

1,100 sq ft - Nicest contractor condo around. Centrally located right off I295 by Comstock Industrial Park. 14’ overhead door, man door, office or storage, restroom, sewers, sheetrocked with electric all around. Mop sink . $1,000 mo. HE lighting, gas heat. RILiving.com MLS #1007412

More commercial properties Go To: www.ButlerRealty.us or email Jeff Butler at jab@butlerrealty.us 2915 Post Rd, Warwick, RI 02886 Trusted Real Estate Service Since 1977

COMMERCIAL REAL ESTATE

PROPERTY FOR SALE

400 Reservoir Avenue, Providence/Cranston Line:

279 285 Main Street, East Greenwich:

2nd floor office condo in The Calart Building- Great location convenient to Providence, highway, retail & food. 14’ x 16’ conference room, two 12’ x 14’ offices, open bullpen & reception area. $139,900 RILiving.com MLS #993375

Normandy Rooms and Ron’s Barber Shop (owner), same owner over 28 years. Tenancy surprisingly stable, some over 10 years. Ron will vacate and consider sale of his salon business. GREAT cash flow and location!! NEW gas heat system! $625,000 RILiving.com MLS #984569

2025 Nooseneck Hill Road, Coventry:

440 4B Dry Bridge Road, North Kingstown:

2.2 acres on busy Rt. 3, $900’s. L shaped lot with frontage on Rt. 3 (Nooseneck Hill Road) and Harkney Hill Road. Heavy traffic, & great demographic. Corner and light access. Can be combined with 2011 Nooseneck Hill Road (MLS# 1006843) $399,000. RILiving.com MLS #972242

444 Wellington Avenue, Cranston:

Light Industrial condo. 1,200 sq ft with 14 ft high bay door, 20 ft high ceiling, 200 amp 3 phase electric power. Gas heat, reinforced concrete floors, expandable. Contractors, warehouse, Light Industrial, Commercial storefront. $139,500 RILiving.com MLS #987517

1605 Main Street, West Warwick:

Wellington Industrial Area. M2 Zoning with heavy 3 phase power. 3 Overhead doors. Visible from interstate with easy highway access. Manufacturing, Industrial, Warehouse or other use. Newish roof. Central location by corner of Park and Wellington. $329,000 RILiving.com MLS #999673

Large well kept Victorian over 3300sq ft. Many uses, Zoned B. Great work/live space. Salon/office w/separate entrance. Great visibility & easy highway access.Nice family neighborhood. Lease option: See MLS#1002548. $259,000 RILiving.com MLS #1002568

111 Hopkins Hill Road, West Greenwich:

79 Nooseneck Hill Road, West Greenwich:

½ acre – 16 acres Very fast growing area off Exit 6A near GTech, Amgen & Centrex. Front pad is busy Dunkin Donuts, balance of site permits office, retail, warehouse & light industrial. Traffic count 15,000 and growing! Multitude of possibilities- 6 other avail. lots. From $15,000 RILiving.com MLS #855989

Great commercial site!! 1.5 acres, 239’ lot frontage – $300K ! Adjacent 7.28 acres, also 239’ frontage - $500,000 Town water, gas. Zoned highway business, many potential uses!! On heavily trafficked Route 3, right off of Exit 6, Rt. 95. Coventry and West Greenwich are two of RI’s fastest growing areas!

Butler

RILiving.com MLS#’s 971654, 971662,971664

Realty Group

Commercial • Investment • Residential

401-886-7800 www.ButlerRealty.us

660 Tiogue Avenue, Coventry:

High profile three street corner location. Just 2 blocks North of Arnold Road- Very busy area!! Sewers recently installed in this section of Rt3. $850,000 RILiving.com MLS #955312

18 Highland Street, West Warwick:

RI’s oldest continually operating hotel. Rare opportunity, great cash flow possibilities, 15 room boarding house (could be 21) plus bar and function room. Bar is closed, owner is retiring, proven winner ready for new energy!! $475,000 RILiving.com MLS #994597

15 Gansett Avenue, Cranston:

Great visibility/corner location; high traffic, heavy population, and good demographic. GREAT shop with apartment upstairs. Live in potential- 90% SBA Financing possible. $145,000 RILiving.com MLS #1003069

7265 Post Road, North Kingstown:

7.82 acres on US Rt.1. Zoning permits apartments/office/ medical/retail. Many possibilities!! Will build to suit, sale or lease, or land only. Great location. Dozens of acres and walking trails behind property. Adjacent 5+- acres also available. $1,200,000 RILiving.com MLS #856381

More commercial properties Go To: www.ButlerRealty.us or email Jeff Butler at jab@butlerrealty.us 2915 Post Rd, Warwick, RI 02886 Trusted Real Estate Service Since 1977

www.risbj.com | volume one

COMMERCIAL REAL ESTATE

1031 EXCHANGES Still a great way to save taxes F. Moore McLaughlin, IV, Esq. CPA

In todayâ&#x20AC;&#x2122;s economy, smart investors are looking to save taxes. 1031 like-kind exchanges have long been the go-to option for sellers of real estate looking to avoiding a large tax bill. Even in a down market, savvy real estate owners are still taking advantage of this long-standing tax savings tool. The basics of a 1031 exchange require sellers to identify and replace the relinquished property within a specified time frame by purchasing qualifying replacement property. In order to meet the stringent IRS requirements, informed sellers retain the services of a qualified intermediary whose sole business is facilitating exchanges. These qualified intermediaries, whose use is generally required by the tax laws, guide the seller through the intricacies of the law and help to ensure a successful exchange. Now, more than ever, other business owners are finding 1031 exchanges to be useful when selling assets other than real estate. Property used in a business can be exchanged for qualifying replacement property. Intangible assets, such as customer lists, may qualify, too. Special exceptions can be used when the seller has to buy the replacement property before being able to sell the relinquished property. With proper advice, 1031 exchanges can even be used to construct or improve real estate. Like any tax savings technique, care must be given to stay in compliance with applicable laws. Always seek the advice of an experienced tax attorney or CPA before exchanging. And, always use a reputable qualified intermediary with a long record of successful exchanges. Mr. McLaughlin is a tax attorney and CPA based in Providence. He is founding partner of McLaughlin & Quinn, LLC and owner of All States 1031 Exchange Facilitator. To learn more about 1031 exchanges, visit www.AllStates1031.com.

RISBJ | rhode island small business journal

Do Your Applicants Resumes ROAR being continued from page 42

•

which would be obvious to anyone hiring cashiers rather than providing evidence that they were successful at doing the job.

As you interview candidates you might also eliminate applicants if you find that they: • Are not familiar with their resume content. • Express objectives different than those on the resume. • Seem to have very different qualifications than the resume would convey. Given that some applicants make claims on their resumes which are not true, you may want to verify as much of the objective information as you can on the resume, such as dates and places of employment, high school or college degrees (especially Masters of Business Administration (MBA) Degrees from leading universities), etc. You may also wish to check references or recommendations but keep in mind that at least some people who agree to serve as a reference believe that that have agreed to sell the applicant to you. They may be very unlikely to mention any real weaknesses or problems, much as a sales person trying to sell you a particular brand of car is likely to focus on the cars strengths, not its weaknesses. On the other hand, other people may believe that their job is to evaluate the applicant for you, much like a Consumer Reports Magazine might evaluate a product. Also, people providing references may have differing levels of communication ability. Thus, differences in reference reports may reflect more about the style of the person providing the reference (and their skill as a communicator) than the applicant’s ability to do the job.

Once you select the seemingly most qualified candidates from the resumes submitted, you will probably want to interview the candidates by phone or in person to better understand the candidate’s ability to do the job and, perhaps, more importantly to provide the applicant with information about the job so that they can decide if they would want it assuming it is offered to them. The most important points about the interview is • For you to verify that the applicants are qualified to do the job • Perhaps, more importantly, for the applicant to gather enough realistic information to decide if they would like the job. During the interview, it is critical that the potential employer only ask questions which are designed to determine whether the applicant would be available and capable of doing the job. The potential employer should ask specific questions about how the applicant handled job relevant situations in the past. The potential employer might, for example, ask a potential sales employee to explain how they convinced a customer to buy a product which would better meet their needs even though it was somewhat more expensive than an inferior product advertised by the competition. The potential employer should not ask the applicant personal questions such as their race, marital status,age, religion, country of origin, children, height, weight, etc. which are not relevant to the job.

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Dr. Ronald G. Shapiro Independent Consultant in Human Factors Learning and Human Resources

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BUSINESS | Directory 3am Writers

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RIEDC Alisson Walsh Providence, RI 401-278-9159 broadband.ri.gov/

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RISBJ | rhode island small business journal