UNLOCKING THE CREATIVITY OF YOUNG PROFESSIONALS
Prof.
Creativity is in the DNA of Indonesian people That is, the real artefacts of creativity as we can see during this era of disruption In the age where mass production is the norm, people are looking for individuality, creativity, and customizations.
Creativity, driven by the digital economy, has lifted up the Indonesian economy The number of start-ups in Indonesia is mushrooming Indonesia is the fifth globally in terms of a start-up based on local creativity and the digital economy. We are above Germany, France, Italy, Brazil, and hundreds of other countries
The way we do education, we teach our students up to university level, we follow the same curriculum, the same way of teaching, going to the same classroom, meeting the same teacher. This locks the creativity of our kids Now, the Ministry of Education and Culture has coined up Kampus Merdeka to unlock the creativity of students and young generations to express themselves and to capitalize on the DNA of creativity of Indonesia. Through Kampus Merdeka, we can send our children’s abroad to stay and intern in design houses in the centre of development in many countries
|REMARKS - PROF IR NIZAM,
DIC,
C E N T R E O F E X C E L L E N C E O N P R O F E S S I O N A L D E V E L O P M E N T
MSC,
PHD
"In the age where mass production is the norm, people are looking for individuality, creativity and customizations"
Ir. Nizam, MSc, DIC, PhD Director General for Higher Education, Ministry of Education and Culture
06
John Kudos is a designer, educator, typographer, and technologist who focuses on creating strategy, design, and storytelling for brands and institutions His practice embraces collaboration and experimentation informed by diverse cultural backgrounds and emerging technology. John is the managing partner of KUDOS Design Collaboratory™ and KASA Collective He currently serves on the board of directors at Type Directors Club and Poster House CMYK Council to bring more diversity and inclusion to their programs He is a member of the American Alliance of Museums and Society for Experiential Graphic Design.
A native of Bandung, Indonesia, John received his BFA in Design with Digital Media concentration at the Maryland Institute College of Art in 2001 and developed a career as an immigrant entrepreneur in New York, United States. Prior to establishing KUDOS Design Collaboratory™ in 2008, he worked for Pentagram where he led various cultural, retail, and institutional design projects for seven years In 2019 he co-founded KASA Collective to further develop his passion for fusing design and emerging technology. He works with a broad range of clients in non-profit, education, healthcare, design, art, cultural, startups, and publishing fields in the U S , Japan, and Indonesia His works have been recognized by the Art Directors Club’s Young Guns, the Society of Publication Designers, The Webby, D&AD, Type Directors Club, HOW International Design, AIGA, Graphis, GDUSA, Print, I.D., and Communication Arts to name a few
| MEET OUR SPEAKERS C E N T R E O F E X C E L L E N C E O N P R O F E S S I O N A L D E V E L O P M E N T
"It doesn't matter where to find passion that allows you to grow, you can be inspired by fellow designers and even young interns, staying passionate is key in this career"
JOHN KUDOS
07
Managing Partner at KUDOS Design Collaboratory™, NY
Griffen Lim is a designer with experience across several design disciplines, including architecture, interior design, product design, graphic design and art installations. His extensive international experience spans a wide variety of projects in Hong Kong, China, the UK and Australia, from large commercial offices to high-end retail, hotels and residential developments He is a Partner at Make Architects, a studio of highly creative and talented architects designing advanced, complex and iconic buildings, places and spaces He joined Make in London before relocating to Sydney and has been based in the Hong Kong studio since 2018. Among his major past projects for Make is the refurbishment of Harrod’s menswear department and British developer Great Portland Estates headquarter He’s currently working on several projects including luxury residential towers in Hong Kong, shopping mall refurbishment in Shenzhen, as well as a bar and restaurant in Adelaide
Prior to Make, he worked in Sydney in the field of workplace strategy and design, working with global organisations such as Microsoft, Schneider and Riot Games Griffen’s past experience in art installations includes ‘Circus of Light’ at VIVID Sydney Light, Music & Ideas Festival 2014 and ‘Time Frame’ at Sculpture by the Sea Bondi in 2013 He has also won several awards including 2014 Cover Me Modular, 2012 Corporate Culture Design Journey and 2012 QANTAS Spirit of Youth Awards. Upon graduation from Bachelor of Interior Architecture from the University of New South Wales, he was awarded the Design Institute of Australia, Graduate of the Year award and has been a tutor and lecturer at his alma mater since 2010. Griffen believes the key principle to a successful design outcome is to establish a unique individual character whilst having the ability to work collaboratively and holistically by showing respect for all design disciplines in a non-hierarchical way.
| MEET OUR SPEAKERS
C E N T R E O F E X C E L L E N C E O N P R O F E S S I O N A L D E V E L O P M E N T
"Be a sponge, you need to listen as much as you need to challenge the norm. You need to able to listen to the client while being creative, as in the end best design comes from collaborative process than ego"
08
GRIFFEN LIM Partner/ Designer at Make Architects, HK
Adrian Emanuel Subagyo is a registered architect professional and educator focused on residential and commercial architecture in the form of space as service He is currently with Dialog, one of the largest architecture engineering companies in Canada. He is based in San Francisco, spearheading the Canadian firm’s presence in the U.S. He is a registered architect in New York State with global practice experience; in Europe, Africa, China, and Southeast Asia Throughout his career, he has been involved in renowned iconic projects such as World Trade Center 2 in New York with BIG, Facebook Menlo Park Campus in California with OMA, and Shell Headquarter in The Hague with UNStudio He has a Master’s degree in Architecture from the University of Pennsylvania and Certificate of Real Estate Design and Development from The Wharton School He taught and served as design critic of graduate architecture design studios at the University of Pennsylvania, City College of New York, and Pratt School of Design. He is currently in the process of establishing Trope, an architecture led design-build firm based in Indonesia and New York In his free time, he enjoys hiking, travelling, and karaoke He also serves on the Indonesian Professionals' Association New York and San Francisco Board.
| MEET OUR SPEAKERS
"Architecture is a marathon not a sprint, you need to keep being curious, and keep learning.
C E N T R E O F E X C E L L E N C E O N P R O F E S S I O N A L D E V E L O P M E N T
It is essential to prepare yourself for the long haul"
ADRIAN EMANUEL, RA
09
Registered Architect at Dialog (Ex-OMA; Ex-BIG), SF
1. BE PASSIONATE
"When you ' re passionate about something you can't stop exactly at 5, you need to keep going and make sure that it's good" - John Kudos
One of the most important things to have when building your career is to have passion for the things that you ' re doing. You can't grow to stick to the 9-5 routine. You have to constantly challenge yourself beyond your boundaries and this requires extra commitment and discipline from yourself
2. ASK QUESTIONS
"Whether you ' re a junior, whether you ' re a senior, no matter where you are, someone would have knowledge somewhere" - Griffen Lim
Most people early in their careers might not have the courage to go beyond their comfort zones and speak up to others. This is an issue that they need to resolve. In order to grow your career, you need to constantly challenge yourself and never be afraid to ask questions You have to be aware of the questions you ' re asking Whenever you ' re meeting someone, try to strike a conversation, ask questions, and develop a genuine relationship with the other person. It is important to master the skill of active listening, which refers to the ability to understand your conversation partner and to respond in a proper way This will help you to build up a genuine relationship with the other person and will help to open up many doors for future opportunities that you can take.
3. EXPRESS YOURSELF
"Being able to give them the rationale and train of thoughts is very important" - Adrian Emanuel
As a designer or architect, you will most likely work with a team of other professionals. Therefore, it is crucial that you ' re able to express yourself in a proper way and articulate your line of thoughts precisely When proposing something, you should be able to develop a proper argument and line of reasoning for your proposal. If you ' re able to articulate your rationale and train of thoughts well, it is easier for other people to respond to your ideas and it would improve the atmosphere of collaboration in the room
CAREER TIPS
| CAREER TIPS C E N T R E O F E X C E L L E N C E O N P R O F E S S I O N A L D E V E L O P M E N T 10
1. As a graphic designer with a solely Indonesian background in education and work experience, how to enter the global stage especially with the limitations posed by the pandemic?
Answer: The key is to build up your portfolio and experience You need 3 things to succeed overseas:
1) Showing others that you have the capabilities to get the job done,
2) Having the right connections to help you get in touch with these firms,
3) Having the skills to communicate well with overseas professionals
You can start doing the first one and building up your professional network through professional organizations The third point is to be able to speak some foreign language English is usually sufficient in most places
2 How do you recommend those with a business background to collaborate with designers?
Answer: I think the key is having empathy and open-mindedness to be able to understand their perspectives. Business people would be keener on building the project in the most costeffective and fastest way possible while designers would be keener on building the most optimal design Balancing these two requires humility from both sides to understand each others’ interests. Be open-minded and empathetic.
3 How do you face the challenge of understanding and dealing with local regulations in your business? How do you cope with that?
Answer: It is understandable if you don’t understand local regulations while doing business
You can try reading up more to familiarize yourself with local conditions Try to talk to local players to know the intricacies of different markets.
4 How do you decide that a project is something that you want to undertake?
Answer: I think you need to consider the things that you are good at and the things that you wish to learn Balancing out these two things is the most important aspect in deciding on a project
C E N T R E O F E X C E L L E N C E O N P R O F E S S I O N A L D E V E L O P M E N T 11 | AUDIENCE Q&A
AUDIENCE Q&A
5. Do you incorporate your personal style into your clients’ designs? How do you balance this with your clients’ needs and expectations?
Answer: My personal “style” is my method of solving the client’s brief That means my style and the client’s requirement is already baked in on the design proposal. Nothing to balance with the client's needs and expectations As a designer, it’s fundamental that you need to answer your client’s needs and expectations Otherwise, call yourself an artist
6. Having moved around the world, did anyone have obstacles in terms of visa?
Answer: Visa has always been the major hiccup for expats More established companies usually have more resources and willingness in helping you to process your visa.
7 To Adrian, after working with several huge names in the industry, are there any mindset changes or career strategies learnt while working with those organizations?
Answer: Career strategy for me is big to small with the end goal of establishing my own firm Learn the proper ways from big firms, implement in smaller firms, and spread responsibility in small firms (much easier to convince) and familiarize myself with small scale operations since I am going to start small when I establish my firm The other option is to stay for an extended period of time in a well-established firm, I didn't pursue that option in the interest of time Mindset change from the experience working in different huge names is there for sure Each institution has its own culture, strength, and uniqueness on how they are successful in the industry I was able to identify and compare the strength and uniqueness of their secret recipes from the best of the best of each different firm and log it and deploy it when I encounter similar circumstances.
8 To Adrian, as someone from Indonesia who is aiming to make it to these large firms, how does one stand out amongst other applicants?
Answer: You need to be good Make sure your craft is on par with the best of the best This is a given On top of that, start building connections with someone that works in the firm that you are applying to. Education, credentials, professional licensure definitely helps. Insight on the type of projects and location that they are working on is also important as you can use that information to leverage yourself more
C E N T R E O F E X C E L L E N C E O N P R O F E S S I O N A L D E V E L O P M E N T 12 | AUDIENCE Q&A
AUDIENCE Q&A
| GALLERY C E N T R E O F E X C E L L E N C E O N P R O F E S S I O N A L D E V E L O P M E N T 13
GALLERY
ORGANISING TEAM
Global Indonesia Professionals’ Association (GIPA)
gipa.co | council@gipa.co
Aldrich Williams Research Associate
Arcky Meraxa, PhD Head of Americas & Professional Development Centre of Excellence
Difa Farzani Research Associate
Hilmi Kartasasmita Head of Indonesia
Kei Putri Graphic & Motion Designer
Kenzo Baskoro Social Media Manager
Kevin Halim
Executive Head of Department for Data, Platforms & Operations
Kezia Kho Media Relations & Press Officer
Rachel Kindangen Platform & Operations Manager
Shanen Kurniawan Data Analytics and Visualisation Manager
Steven Marcelino Chairman
Steven Wijaya Secretary General
Viancqa Kurniawan Executive Head of Department for Content & Digital Publishing
C E N T R E O F E X C E L L E N C E O N P R O F E S S I O N A L D E V E L O P M E N T | ORGANISING TEAM
14
Centre of Excellence on Professional Development (PD) Arcky Meraxa, PhD Head of Americas & Professional Development Centre of Excellence arcky meraxa@gipa co Global Indonesia Professionals’ Association (GIPA) gipa.co | council@gipa.co
Williams
This document is prepared by:
Aldrich
Research Associate aldrich williams@gipa co
Kei Putri Graphic and Motion Designer kei putri@gipa co
