BENIDORM PRIDE 2016 Media kit ♥
Pride of Benidorm; “Benidorm Pride” BENIDORM, Europe’s most famous resort comes alive each September with a rainbow of colour to celebrate the international party of Gay Pride. As a recognised ‘gay friendly’ resort, Benidorm is already one of Europe’s leading L.G.B.T. destinations but as a stand-alone event, the party spirit of Pride brings a huge influx of visitors for the week. Thousands of people travel to the Costa Blanca from across Europe and beyond for Benidorm Pride; a week of parties, concerts and an iconic parade in the sunshine that takes place on the Levante Beach. Organised by TURISMO LGBT BENIDORM y ABACO, both non-profit making organisations committed to ending discrimination against the gay community and to run cultural events to promote support for it, Benidorm Pride presents a unique opportunity for
sponsors to connect with the general public as tolerant and anti-discriminatory. Benidorm Pride is supported by Benidorm Town Hall, the Costa Blanca Tourist Board, and the Valencia government. And 2016 will be the sixth edition of Benidorm Pride that has continued to grow each year and provides a real boost for the local economy – generating millions of Euros in turnover for hotels, restaurants, bars, taxis and other businesses. It is about to reach a true global audience. Benidorm Pride was featured at Madrid’s Fitur 2016 in January – one of the holiday and travel industry’s most important trade fairs – as part of the ‘Visit Benidorm’ promotion. Last year’s event attracted more than 10,000 visitors from outside Spain, 15,000 from within the country’s
borders and 5,000 people living locally on the Costa Blanca. However, with the additional exposure to the travel industry it is predicted 2016 will bring even more people from across the globe and one step closer to the organisers’ target of making Benidorm Pride one of the biggest L.G.B.T. celebrations in the world. It creates an ideal opportunity for Spanish and international businesses to obtain maximum exposure for their brands and products by becoming a sponsor of Benidorm Pride 2016. In broader terms it allows a company to reach out to a broad audience from a single location through a wide range of modern media – websites, magazines and newspapers – the event is reported throughout the national and international press – adverts and flyers.
♥ BENIDORM PRIDE 2016 Media kit Geoff Gartland, Event Director said “Benidorm Pride now reaches out to whole communities, gay and straight. The glitz and fun of the parade and the main stage events attracts whole families, while many straight people enjoy the parties because they can enjoy themselves without feeling threatened or under pressure. “Benidorm Pride is growing each year and with the proper backing and the help of the various organisations already on board, can only get bigger and better. I really believe it can be one of the top attractions of its type the world – and certainly in Europe!” “Companies will see their brand marketed across the world ahead of Benidorm Pride and supporting a gay event reflects an image of tolerance and understanding, both essential in the modern world.” He added: “There are very good economic reasons for companies to invest. The gay community has a much higher spend, almost twice as much as the heterosexual visitor”. Spain has been voted the world’s most gay friendly country and Benidorm Pride offers the ideal opportunity for sponsors to back that message of tolerance with a range of tailor made packages to suit all sizes of corporate budgets.
BENIDORM PRIDE 2016 Media kit ♥
Entitlements As an official Benidorm Pride Sponsor you are entitled to certain benefits, depending on the agreement. Benidorm Pride can offer you the following support: • Title Sponsorship – naming rights to a certain night or event • Exclusivity – guarantee to be sole sponsor in your sector • Brand Exposure – presence on all event literature, website etc. • Branding – banners, displays, promotion kiosk and team etc. • Media Exposure – host a press launch, mention in press release etc. • Long-term Relation – 3-5 year relationship • Hospitality – exclusive sponsor party. We are happy to discuss with you in what way your company can get the highest benefits of this great event. • Advertising – in programme, logo on posters and flyers, website banner, etc.
♥ BENIDORM PRIDE 2016 Media kit
Event marketing Benidorm Pride is heavily promoted. The event publicity, with all major sponsor logos, is distributed all over Europe is different ways: Audience • The event is attended by 10.000 international, 15.000 national and 5.000 local visitors.
• Tourism Board promotes the event during European Tourism Fairs. • Most major gay websites, magazines and newspaper publish articles about the event • The Facebook page is well visited and has almost 10.000 fans.
• The visitor profile is 30-50 years, modern, middle/high class, more men than women.
• “Straight” traditional media pay a lot of attention to the event with articles and reports.
• The largest group are the British followed by Dutch, and Spanish nationalities.
• A total of 50000 flyers, 10000 posters and 15000 programmes are printed.
• The average spending is 130€ per day per gay person, compared to the 80€ per day per person spent by hetero visitors.
• Website banners are placed on many gay travel sites, portals, gay news and other.
• Benidorm receives a total of 150.000 international gay visitors per year. • Benidorm is one of Europe’s number 1 gay destination.
BENIDORM PRIDE 2016 Media kit ♥
Sponsor packages
SPONSOR PACKAGE 1 1.500 EUROS PLAZA CONSTITUCION STAGE 6/7 SEPTEMBER 19.00 – 00.00 8/9 SEPTEMBER 19.00 – 21.00 (paid for party warm ups)
SPONSOR PACKAGE 2 2.000 EUROS PLAZA CONSTITUCION STAGE 8 SEPTEMBER WHITE PARTY 20.00 – 02.00
SPONSOR PACKAGE 4 3.500 EUROS PARADE 10TH SEPTEMBER
AUDITORIUM 10TH SEPTEMBER AFTER PARADE PARTY 19.00 – 22.00 MAIN STAGE 22.00 – 02.00
SPONSOR PACKAGE 5 1.500 EUROS MAL PAS BEACH 11TH SEPTEMBER
SPONSOR PACKAGE 3
BEACH PARTY 20.00 – 04.00 750 people
2.500 EUROS AUDITORIUM 9TH SEPTEMBER
www.benidormpride.com
BLACK PARTY 20.00 – 02.00
Facebook: Benidorm Pride Email: benidormpride@gmail.com
♥ BENIDORM PRIDE 2016 Media kit