ISAcreative_CommercielGuide_English by ISA Publishing

ADVERTISING

WHAT WE DO

Branding & Visual Identity, Creative Strategic Campaigns, Publishing, Magazine & Creative Content for Print, Digital and Social Media

Whether you’re launching a new product or service or simply trying to get your brand out into the world, creative advertising campaigns helps you reach more of the people you need.

WE GO BEYOND UNITING BRANDS & AUDIENCE

WE SEE YOU

Let’s Connect

ISA Creative from start to finish.

We take your message & goals

& make your purpose clear with creative solutions

that creates valuable business results

OUR CLIENTS

For our services including media sales, creative solutions and publishing.

CHALLENGING YOUR FLAVOURS

SPONSOR CONTENT

FASHION & STYLE INNOVATORS

WORLD CLASS

CREATIVE SOLUTIONS ARE NOT A BAG OF HOT AIR ..

PHOTOGRAPHY & GRAPHICS

65 out of a 100 people learn with visuals & it helps the potential consumer to:

· Memorise

· Be quality conscience

· Feel emotions

· Create imagination

CONTENT & CREATIVE WRITING

Great convincing content helps the potential consumer to:

· Purchase an offer

· Engage with your business

· Share storytelling

· To be knowledgeable

CREATIVE STRATEGY & CONCEPTS

Have the purpose to help the potential consumer to:

· Understand solutions to a problem

· Emotional or intellectual impressions

· Remember brand & buy

· Recognize mission & vision

ONLINE BANNER ADVERT BEFORE & AFTER CREATIVE CASE

Body SDS-behandling i København Vi brænder for at forstå din krop Mærk eﬀekten - book på www.kropsrummet.dk

LIDER DU AF SMERTER OG SPÆNDINGER I MUSKLER OG LED?

BEFORE

Before Kropsrummet advertisement was changed, their message was unclear and with a call to action.

AFTER ISA Creative designed the banners - We created interest around a problem and a solution call to action.

As a result the banners achieved 50% extra on click rate.

BEFORE & AFTER CREATIVE CASE

PRINT ADVERT

BOOK STOLEBUSSEN

Har du svært ved at komme til os, så kommer vi gerne hjem til dig. Vi kører hele landet og medbringer et stort udvalg af stole, stof og læderprøver.

Få et gratis og uforpligtende besøg af vores STOLEBUS PRØV DIN FAVORITSTOL HJEMME I STUEN

Vores konsulent er meget erfaren og hjælper med at tilpasse stolen til dig.

Et besøg af Stolebussen er gratis og uforpligtende.

Ring til os på telefon 53 85 00 30.

Telefon 53 85 00 30

info@stolespecialisten.dk · www.stolespecialisten.dk

BEFORE

Before Stolespecialistens

advertisement was changed, they had booked 3 media bookings and after 2 placements without a response, ISA Creative was contacted.

Få besøg af Stolebussen HELT GRATIS

AFTER

Book et besøg TLF. 5385 0030

stolespecialisten.dk

ISA Creative redesigned their adert within the frame of their brand communication style and changed the call to action.

As a result the customer booked another 5 media placements after great response to their advert.

Appealing to your audience’s emotions can be achieved through strong imagery and impactful text. emotional trigger advertising is more appealing than logic.

EMOTIONAL TRIGGERS FOR

HUMOUR

People love a good joke, and makes your advert more memorable.

FEAR

Fear is a powerful type of emotional appeal. It gets people to take action because they want to avoid loosing opportunity.

NATURAL

Natural appeal advertising offers you the chance to showcase your products in a more relate able way.

PERSONAL

Personal appeal advertising connects with people on a human level, using a variety of emotions. These ads usually have to do with family or other human-to-human interactions.

ROMANCE

Romantic appeal ads are built around warm feelings that are typically associated with being in a relationship, such as joy and belonging.

SEXUAL

For decades, companies from all industries had used this type of appeal to promote their products, even when these were not sexual in nature.

ADVENTURE

Adventure appeal ads help audiences break away from the mundane and promise them new and exciting experiences.

BEST CONSUMER ATTENTION

YOUTH

The youth appeal draws on people’s desire to battle the effects of aging and stay young for as long as possible. Usually, ads employing this appeal are targeted towards an older audience, offering them a way to look or feel younger than they truly are.

ENDORSEMENT

Brands often partner up with celebrities or models to give their products more credibility.

STATUS

The status appeal speaks to consumers who want to identify themselves with a higher class. It is generally used to promote highend products like handbags, watches, or cars.

POTENTIAL

Potential appeal ads show people how much better their life can be if they use certain products. They inspire hope and motivate consumers to make changes to their current lifestyle.

PROBLEMSOLUTION

Potential Ads employing this appeal promise to relieve people of the headaches caused by various recurring issues.

STATISTICS

Statistic appeal advertising uses numbers and scientific facts to prove to the customer that a product presents certain advantages over other alternatives.

TESTIMONIAL

Testimonial appeal advertising can help you show potential buyers that others are happy with their purchase. The fact that this message comes from regular people, not from the company itself, makes it more credible.

Why’s OF CREATING EFFECTIVE PRINT ADVERTS

It’s all in the cocktail

1. Be unique

2. Simplicity is key

3. Describe the benefits

4. Effective call to action

5. Use headlines effectively

6. Making use of “white space”

7. Creative copy is clear and concise

9. Powerful images that emphasize you purpose

8. Use of proven design patterns (like the Z) to create easy to process & read your message

WHY CONTENT PURPOSE & DESIGN TECHNIQUES BOOST YOUR MESSAGE

Use of proven design patterns (like the Z) to create easy to process & read your message

Case example: Product campaign for Lito Hyben a joint supplement where humour & imagination is the main trigger to match the audience of the chosen media in (B.T. Denmark’s largest sports & news site)

Hyben Vital ApS’ originale produkter produceret på Langeland

1. 4.

THE PURPOSE OF BRANDING & ADVERTISING

WHETHER YOU’RE LAUNCHING A NEW PRODUCT OR SERVICE OR SIMPLY TRYING TO GET YOUR BRAND OUT INTO THE WORLD, ADVERTISING CAMPAIGNS HELP YOU REACH MORE OF THE RIGHT PEOPLE.

BUILD AWARENESS

One of the most direct results of advertising is increased awareness of your brand, product, or service. Your target customers will likely need to come across your business a handful of times before they start to remember you, and ad campaigns help you achieve this.

RETAIN EXISTING CUSTOMERS

Customer retention is the foundation of business growth. Loyal clients are returning and are likely to spend more money on your products or service when fully engaged. You can use ad campaigns to re-target members of your target audience, incl. those already in your customer base. Regularly reminding customers of your brand - perhaps by offering new products or special pricing for loyal members.

2. EDUCATE YOUR CONSUMERS

As your target market understands more about your business, they’ll feel a stronger connection to your brand, helping you build customer trust and loyalty and getting you one step closer to making a sale.

5. BOOST YOUR REPUTATION

Advertising enables you to enhance your business reputation. Both offline and online advertising can boost the prominence of your key messages - the takeaways you want your target audience to have - and highlight the best aspects of your company. When you use ads to evoke certain emotions or tell the story behind your brand, you can shape customer perceptions (also known as your brand image).

3. ACQUIRE NEW CUSTOMERS

Acquiring new customers is a must for business growth. Advertising is important because it can help you reach more people within your target audience with messaging that appeals directly to them.

6. STAY AHEAD OF THE COMPETITION

There will always be brands vying for the attention of the same consumers. In this sense, the importance of advertising comes from the fact that everyone is doing it. If you don’t use ads to put your brand at the forefront of people’s minds, your competitors will gladly take the spotlight. And if you stay in the shadows too long, you’ll lose relevance in consumers’ minds.

7. MAKE SALES

Ads are powerful tools for helping businesses earn the money they need to survive and thrive. Ad campaigns can directly increase sales by driving more consumers straight to your physical store, website, and even specific products. Any type of advertising, whether traditional or digital, can also help you increase the value of customer purchases via cross-selling, or recommending related products and services.

WHY ADVERTORIALS INCREASE INFORMATIVE SALES

Case example

Dali Advertorial is based on painless problem solving.

There’s much to be said about the great sound and the advanced technology hiding behind the minimalistic design of the Dali speakers. Instead, this advertorial emphasized how the speaker could act as a problem solver through a wireless, easy-to-use design. Reaching out to hi-tech enthusiasts as well as design lovers, the message of this advertorial was primarily to communicate the experience rather than the functions.

LÆKKER LYD TIL MUSIKELSKERE MADE EASY

Nu behøver du ikke længere at bakse med lange kabler og koble dine højttalere til en forstærker for at få suveræn lydkvalitet.

EQUI er DALI’s trådløse Hi-Fi univers, hvor der ikke gåes på kompromis med lydoplevelsen.

Alle aktive højttalere har indbygget forstærkere, der ligesom alle drivers er udviklet af DALI, og skal blot kobles til en sound hub. Du kan altså stille eller hænge dem, lige hvor du vil dit hjem.

Sæt bare strøm til, og du er klar til at spille løs. Sværere behøver det ikke at være.

Fed lyd til alle

Hos DALI har lydkvaliteten altid stået forreste række, og indtil for få år siden producerede DALI kun passive højttalere, der skal tilsluttes en forstærker.

2018 lancerede DALI sit første trådløse aktive højttalersæt, CALISTO C-serien, som siden er blevet udvidet med et helt økoystem af produkter, der er kompatible på kryds og tværs.

Diskret design

OBERON C er den nyeste og bedstsælgende serie EQUI-universet. Serien består blandt andet af den væghængte

1. Du får suveræn HiFi-lyd

2. Det er nemt at sætte op Et par strømstik, og du er klar til at spille.

Simplifying the good life

Photos of a stylish interior with a touch of technology matching the aesthetics followed by a short text with an easy message. The visuals and the words match the product and show how easily technology challenges can be solved without compromising on good sound or a beautiful interior.

3. Du ødelægger ikke noget ved at spille højtSystemet kan holde til et brag af en fest, og søndag morgen virker det hele stadig som det skal.

4. Du kan altid opgradere til andre eller større højttalere Alle produkter er kompatible på kryds og tværs.

5. Passer ind enhver boligstil - OBERON C-serien har et diskret design, så du ikke skal gå på kompromis med æstetikken dit hjem. 5 FORDELE VED DALI EQUI

Læs mere på dali-speakers.com

HOURS OF GREAT MUSIC TO BE ENJOYED

WHY BRANDING ADVERTS INCREASE YOUR MARKET SHARE

The Vicki Burholt Branding Campaign creates trust and tells the brand story of longterm relationship and memories through jewellery and quality.

GULDSMED

Brug dit arveguld og gør det både personligt, ﬁnt og specielt med fortællingen bag guldet BUBBLES COLLECTION

UNIKKE OG HÅNDLAVET SMYKKER

LOVE ACTUALLY Julegaven til hende

UNIKKE OG HÅNDLAVET SMYKKER

Brug dit arveguld og gør det både personligt, ﬁnt og specielt med fortællingen bag guldet

Holmbladsgade 5 2300 kbh tlf. 21 21 21 09 vbuerholt@gmail.com www.buerholt.dk

Vicki Buerholt

Vicki Burholt the Upclose and Personal campaign - Case example

Vicki Burholt’s quality jewellery brand campaign corresponds perfectly with the chosen lifestyle & luxury media platforms that matches the uniqueness of her jewellery. ISA Creative used visuals and brand simplicity, to give the audience the close up experince, so the design and quality communicates the loudest message.

Vicki Buerholt

GULDSMED

WHY CREATIVE CONCEPT ADVERTS ENGAGE WITH THE CONSUMER

Case example

Rodalon Sports Wash - Creating strategically placed & designed print adverts in the sports, fitness and lifestyle magazines & newspapers - we are connecting the brand with an active audience highly engaged in sports activity. We gave the product the yellow jersey for the winning performance of removing odour in sports wear.

ANNONCE

WE MAKE SURE YOUR ADVERTISEMENT DOESN’T GET LOST IN THE CROWD.

YOUR CREATIVE PARTNER FOR BRANDING & DESIGN

BRAND GUIDES

Define your brand identity with a professional & structured approach.

LOGO DESIGN

Unique, memorable logos that reflect your brand’s essence.

INTERNAL MATERIAL

Professionally designed documents, presentations & reports.

MARKETING COLLATERAL

Look books, brochures, social media graphics & more.

BRAND DEVELOPMENT

Cohesive designs that strengthen your brand presence.

DIGITAL GROWTH ESSENTIALS!

Why Your Business Need these Services

SEO & MOBILE

FRIENDLY WEBSITE

Your 24/7 Sales store

1. Higher Google Rankings - Be found by the right customers

2. Mobile Optimization = More Conversions 70% of users browse on mobile

3. Faster Load Speed = Better Engagement Reduce bounce rates & boost sales

4. Stronger Credibility Customers trust businesses with professional websites

LANDING PAGES Your 24/7 Sales Agent

1. Top Local Search Visibility Appear in Google Maps & “near me” searches

2. Boost Trust with Reviews More reviews = higher conversion rates

3. Direct Leads from Search Calls, website visits & messages in one place

4. Stay Ahead of Competitors A well-optimized profile attracts more customers

GOOGLE BUSINESS PROFILE

Your Digital Real Estate

1. Top Local Search Visibility

Appear in Google Maps & “near me” searches

2. Boost Trust with Reviews More reviews = higher conversion rates

3. Direct Leads from Search Calls, website visits & messages in one place

4. Stay Ahead of Competitors

A well-optimized profile attracts more customers

PERFORMANCE MARKETING

More Sales, Less Waste

1. Laser-Targeted Ads = Higher ROI

Only pay for results

2. Reach the Right Audience

Data-driven ads ensure qualified leads

3. Scalable Growth

Start small, scale fast based on performance

4. Measurable & Optimizable

Real-time tracking for continuous improvement

What our Costumers Say

Driving Sales Through Performance Marketing

We helped Center of Dental Competence achieve real results with data-driven marketing strategies.

See their success story below.

Building Brands That Stand Out

From strategy to execution, we crafted a powerful product launch for Hybenvital.

Here’s what they had to say.

Websites That Do More Than Exist

We designed a high performing website for, tailored for national reach and seamless user experience. Their feedback speaks for itself.

I am very satisfied with the Facebook online campaign. Within a two-month campaign, the ad for my dental practice appeared 352,779 times to Danish Facebook users, allowing us to showcase our services and receive 2,066 positive clicks. The success of the campaign is partly due to the images, which convey both a friendly approach and professionalism at the same time. These images, combined with the short and concise text about my practice, are the reason for the positive feedback.

Dentist Torben Dippmann Center of Dental Competence

ISA Creative has delivered impressive and creative work for us, focusing on advertising and brand development. We briefly discuss the format and direction of the task, and ISA Creative quickly returns with a finished result that is ready to use. I must commend ISA Creative for their work – they have a rare ability to understand our company and create solutions that align with our identity, using the right colors, ideas, and visual expressions for our marketing.

Marianne Hansen, Founder of Hyben Vital

The branding, design, and website development exceeded our expectations, transforming a complex industry into a seamless, striking digital presence. Despite the complexity, ISA Creative delivered a standout website that blended innovation and clarity, truly setting us apart.

Khalid Noor EnerGlobix

Unlock new business opportunities with ISA Creative

GOOD TO KNOW Creative Strategic Solutions

HOW MUCH IS IT GOING TO COST?

There are many variables that go into this. What's the goal of your project? What kind of story you want to tell?

First, we need to learn about your business and see if a creative & strategic media plan is right for you. We found the best way to do this is on a 15-minute call.

HOW DOES THE PROCESS WORK?

There are 3 main stages, 1. pre-production, 2. production, and 3. post-production.

1. Pre-production is where we will plan the Creative Project. This includes steps like creative purpose concepts, content, media platforms and audience to the plan with our client.

2. Production is when the actual creation of it all starts.

3. Post-production is where we bring your new creative vision to life.

Our ultimate goal is to make the whole process as simple as possible very step of the way.

HOW LONG DOES IT TAKE?

This depends on the scope and size of the project In most of our past ones, from concept to post-production of creative projects can take within 1 - 4 weeks, while some longer-form projects can take up to 4-8 weeks.

LONG TERM & SCALE PRODUCTION PLANS

Depending on the requirements and amount of business, an inhouse team & the right custom suppliers will be connected for collaborations to create best possible solution, turn around & budget.

CAN I GET A PROPOSAL?

We send proposals if we believe we can help you achieve your desired result.

You can tell us about that by contacting us

Let’s connect

THE WAY TO DO IT

1. MEET

Schedule a quick meeting to tell us about your business and your goals. This will help us understand if our services are a good fit for you.

2. PLAN

If we establish that we're a good fit, you'll receive a creative plan tailored to your marketing objectives.

3. START

Sign a contract and kick off your project. We handle the steps from agreed concept to postproduction and campaign management.

Let’s connect