Project Phoenix A New Collaboration for Sector Resilience & Revitalization
Project Phoenix
is a collaborative effort to strengthen and accelerate resilience and revitalization in the sector using measurement and insights, capacity building, and systemic implementation of established and emerging best practices.
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GIVING IN MOMENTS OF CRISIS • We examined global giving trends to learn and prepare for future crises • The GivingTuesday Data Commons aggregated data sources and types for a complete view of what happened in 2020 3
MARKET VOLATILITY • Overall sector results differed from that of typical org • A nonprofit’s ability to pivot varied • Disruption of some business models, not others • Extreme donor mobility—donors shifted where and how they gave 4
KEY FACTORS FOR RESILIENCE • A nonprofit’s capacity to pivot, adopt new strategies • Diverse funding sources, including small donors • Willingness and ability to actively engage supporters How can we best support and strengthen the sector to withstand current and future crises? 5
Outcomes for the social sector INSIGHTS
a complete and holistic model of the global giving ecosystem
PRACTICES
new modes of engagement that empower organizations, coalitions, and givers to realize opportunity
RESILIENCE
supporting global sustainability and equitable recovery
REVITALIZATION
new cultures of giving, long-term generous behaviors, and a thriving social sector through Radical Generosity
We will ensure the sector can chart a course for recovery and realize a positive legacy from this crisis. 6
Our Approach: Continuous Learning for a Stronger Sector Results and Learning
Measurement and Insights
Reporting on outcomes and sharing what worked and what didn’t to drive a continuous cycle of improvement
Understanding trends for actionable insights, indicators of opportunity & risk
Activation Engaging communities for greater support of causes & implementing innovative solutions
Peer Learning and Capacity Building Capacity building & adoption of best practices in the social sector
GivingTuesday is Uniquely Positioned to Lead this Effort
Collaboration Platform Secure data collection upload Prepared data assets, analysis tools Dashboards and data visualizations
Partners Data from 74 platforms 47 global data chapters 100+ collaborators in the US alone 8 active working groups
Shared Infrastructure
All Forms of Generosity
Distributed Network
12+ private servers for processing data
Global giving cultures
75+ GivingTuesday country movements
19 project spaces for researchers
Non-financial giving
400+ grassroots, community, country and international leaders
Donation trends
5 dedicated research hubs
Civic participation
Business intelligence layer
Disintermediated giving
Technology partners NGOs & conveners 8
Our Research Partners
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Our Global Distributed Network
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Opportunities for Further Research GIVING BEHAVIOR
measuring and inspiring generosity in all its forms
CIVIC ENGAGEMENT
understanding how givers build the communities they want to live in
MOVEMENTS & NETWORKS
mapping the GivingTuesday network, its impact, and how practices propagate
GLOBAL CONTEXT
supporting our global community and ensuring cross-cultural learning
We are developing a global, holistic model of the generosity ecosystem. 11
Driving insights, learning, and innovation for a stronger future
Your support and participation in the Project Phoenix will build a stronger, revitalized global generosity sector that is increasingly innovative and resilient.
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