PUBLICATIONS
2014 MEDIA KIT
CONTRACTOR ADVANTAGE CA N A DA’ S M AG A Z I N E F O R P R O F E S S I O N A L C O N T R AC T O R S
CONTRACTOR FOCUSED Each edition of Contractor Advantage zeroes in on what contractors need to do to grow and improve their business. From how-to features created to ensure a seamless and smooth renovation, to design and market trends as well as relevant information on business best practices. Contractor Advantage is dedicated to providing relevant content and information that will help to give their business a competitive advantage and more profit potential. 6 Issues Annually
DIGITAL VIEWING The shelf life of all four Castle publications – Contractor Advantage, Ideas, Rough Construction and Avantage Entrepreneur – greatly improved in January 2013 with the official launch of each in a digital format. While current issues are either mailed to subscribers or still available at Castle locations, anyone who is digitally inclined can access individual articles and read about new trends and developments at the click of a mouse. In addition, archived issues going back as far as 2010 are available. Further information is available at www.castle.ca/issues.
2 2014 Castle Media Kit
EDITORIAL CALENDAR 2014
January-February
July-August
•E ntry doors and hardware • Kitchen renovations • Insulation and ventilation
Material due: Nov. 26, 2013
• Lumber trends 2014 • Staffing and subcontracting • Closing in the building envelope
March-April
• Decks, gazebos and pergolas • Siding • Power tools
• Pressure treated wood • Insulated concrete forms • Marketing tips: word-of-mouth to online
Material due: May 23, 2014
September-October
• Ceiling installations • Landscape designs • Water and energy conservation
• Engineered wood • Exterior paint and stains • Tax tips: 2014 season
• Basement renovations • Smart homes • Money matters: accounting and finance
• Flooring • Garage builds • Solar and alternative energy options
Material due: Jan. 24, 2014
Material due: July 25, 2014
May-June
November-December
• High-performance windows • Fences and gates • Emergency preparedness
• Worksite safety • Roofs and shingles • Training and education
Material due: March 25, 2014
• Interior paint • Building code trends 2015 • Mouldings • Bathroom renovations • Professional associations and development • Gypsum
Material due: Sept. 25, 2014
TRUSTED AND RESPECTED Contractor Advantage has served its readers and advertisers for nearly two decades by offering high-quality, informative and well-received content. Each issue features compelling, original and timely editorial content that Canada’s contractors have come to trust and respect. In 2014, Contractor Advantage continues to follow key homeowner investment areas, while taking on timely business issues such as DIY competition, design trends, overcoming trades shortages and the effects of climate change.
BUSINESS BUILDING It takes more than a hammer and saw to build a contractor business and Contractor Advantage recognizes that by providing readers with top-tier advice from expert columnists. Accounting expert Paul Rhodes and remodeling authority Victoria Downing continue to provide contractors with the professional counsel, tools and acumen needed to grow their businesses.
MAKING GREEN EASY Homeowners and builders are frequently asking contractors for environmentally-friendly options, and building codes are increasingly driving demand for energy efficiency. Contractor Advantage keeps a finger on the pulse of environmental issues to help its readers react to these growing demands, understand the trends and issues, and take greater advantage of the mounting green movement.
DESIGN TALK More than ever consumers are becoming more design conscious and often communicate their design ideas to the very contractors that will make their design dreams a reality. As the gate keepers of this movement, contractors will find innovative new product and renovation design information in every issue of CA helping to keep them on the edge of the latest home renovation trends.
2014 Castle Media Kit 3
CONTRACTOR ADVANTAGE CA N A DA’ S M AG A Z I N E F O R P R O F E S S I O N A L C O N T R AC T O R S
www.castle.ca ESTABLISHED: 1995
decking • railings • windows • doors • mouldings • locksets • skylights • paint • flooring • siding • roofing • bathroom products
FREQUENCY: 6 issues per annum – bimonthly REGION: National – Canada TARGET DEMOGRAPHIC: Contractors, sub contractors, builders, and home improvement renovators in the residential and light commercial construction industry.
ideas
TRADES: Electrical, heating, plumbing, carpentry, roofing, drywall, siding, insulation, paint and decorating, maintenance firms, institutional and government maintenance personnel. EDITORIAL FOCUS: Quality business management and relevant practical how to articles and product information targeted to Canadian contractors specializing in home improvement and new construction projects in Canada.
by
InsIde: Quick curb AppeAl i DiY Deck primer
EDITORIAL FEATURES • Industry news and events include:
• New product features
• Design and product trends
• Home improvement how to advice
• Business & Financial tips and tools
• Emerging technology
• Marketing Tools
• Green Building
QUALIFIED CIRCULATION
2012 Jan/Feb: 21,524
May/Jun: 29,221
Sep/Oct: 30,938
Mar/Apr: 21,346
Jul/Aug: 30,988
Nov/Dec: 30,975
2013 Jan/Feb: 30,625
May/Jun: 29,221
Mar/Apr: 30,040 AVERAGE QUALIFIED CIRCULATION
2009: 23,053
2010: 21,060
4 2014 Castle Media Kit
2011: 19,058
2012: 27,499
2013: 29,221 (6 month)
PUBLISHER’S STATEMENT READERSHIP PROFILE General Contractors Painters & Decorators Electrical Plumbing & Heating Carpenters Insulation & Drywall Roofing, Siding, Sheet Metal Others
18,199 1,542 3,532 2,627 1,329 1,091 403 498
62.3% 15.3% 12.1% 9.0% 4.5% 3.7% 1.4% 1.7%
TOTAL
29,221
100.0%
Northwest Territories:160
Total: 29,221 By province
Newfoundland and Labrador:356
British Columbia:3,903 Alberta:4,255 Saskatchewan:1,072 Manitoba:931
P.E.I.:151 Nova Scotia:760 New Brunswick:671 Ontario:10,620 Quebec:6,342 2014 Castle Media Kit 5
AVANTAGE ENTREPRENEUR
LE MAGAZINE CANADIEN DES ENTREPRENEURS PROFESSIONNELS
FRANCOPHONE EDITION Launched in 2010, Avantage Entrepreneur (AE) is the French edition of Contractor Advantage with relevant content catering directly to Francophone contractors and consumers. The AE is filled with engaging editorial, cutting edge new product alerts, helpful hints from business experts and timely feature articles. AE is published 3 times per year; Spring, Summer and Fall. 3 Issues Annually
EDITION FRANCOPHONE Lancée en 2010, l’édition française du magazine Contractor Advantage, Avantage Entrepreneur, traite de sujets concernant directement les entrepreneurs et consommateurs francophones. Avantage entrepreneur regorge d’éditoriaux intéressants, d’annonces de nouveaux produits à la fine pointe de la technologie, de conseils utiles donnés par des experts en matière de commerce et d’articles d’actualité. Le magazine est publié trois fois par année : au printemps, à l’été et à l’automne. Trois numéros par année
6 2014 Castle Media Kit
ROUGH
CONSTRUCTION BUILDING A BETTER ENVELOPE
Launched in 2010, Rough Construction (RC) provides contractors and consumers with the industry insights about the cornerstone of any structure: the foundation and building envelope. RC advertisers range from all aspects of this crucial component of good building including framing, concrete forms, roofing, insulation, and beyond. RC provides contractors with the information, innovations and insights into how to build a better building envelope. Annual Issue
ideas
INSPIRING HOME IMPROVEMENT For the past six years Ideas has provided homeowners with inspiration from which to build their dream homes. Each Spring and Fall Ideas issue brings to consumers highly-illustrative designs and innovations that will help inspire them to take their home renovations to the next level. For advertisers, the pages of Ideas is a showroom of home products featuring the hottest indoor and outdoor finishes, luxurious bath designs, trend setting kitchen designs and the lure of outdoor living.
MENT SUPPLEUES ISS
InsIde: Energy Efficiency
ideas
Dramatic DIY Décor
by
insulation • paint • wall boards • windows • doors • skylights • flooring • moulding • faucets • cabinetry • roofing • decks
Spring and Fall Bi-Annual Issues
2014 Castle Media Kit 7
www.castle.ca/issues