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electronic products and technology - october 2015 electronic products and technology
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e d i t o r i a l electronic products andtechnology technology electronic products and Volume 37 Number 7
October 2015
Stephen Law Editor 416.510.5208 slaw@ept.ca
Sohail Kamal
West Coast Correspondent sohail@nextgear.ca
Joanna Malivoire
Peter Loney
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Phyllis Wright
Innovation ‘key’ to BlackBerry turnaround says CEO Chen Given the enormous role it once played within Canada’s electronics eco-system, it was with highly anticipated ears I sat and listened to BlackBerry CEO John Chen share his ideas in a ‘fireside chat’ before 250 attendees at the Waterloo Innovation Summit at the University of Waterloo last month. Despite the obvious challenges the Smartphone maker has faced over the past five years, Chen does not believe that BlackBerry is going anywhere and stated that, “We’re not going to go away as a company. I think the hardest thing is patience. We don’t let the market or the competition dictate the pace. Good things take time. In a public company format, time is something you may not be able to afford.” BlackBerry will continue to innovate, “the fact that a company is financially not doing that well, or that its marketshare is not doing that well, doesn’t mean it can’t innovate,” Chen stated. In discussing company morale Chen states that “I want the employees (of BlackBerry) to feel very proud, want them to feel wanted. I’m trying to recapture that team spirit. We’re still in the forming stage, but I’m trying to recapture it.” In discussing patents Chen revealed that BlackBerry has about 44,000 patents. “The good thing about this is that we also have one of the youngest patent portfolios in the entire industry, so monetization of our patents is an important aspect of our turn-
around,” he said. In discussing how to protect its intellectual properties Chen stated that “If you go too far and become too aggressive, you become a (patent) troll,” but “If you want to go about monetizing your patents in a non-aggressive, legal way then it takes time, and in a turnaround time is one of the key commodities you don’t have, so balancing those two is very difficult.” Security is always the top priority at BlackBerry. Everything it does is with a focus on security and privacy. Chen reaffirmed this during his fireside chat telling the audience “our focus is very narrow — secure communications” and that “Security is important to enterprise; privacy is important to the individual.” Chen says BlackBerry won’t give up on phones, noting that handsets are an important part of the firm and that he is still committed to the “one, maybe two” phone per year plan. When asked about the turnaround plans of the firm, he said innovation is the key that will take the firm back to its glory days. In his words, “[Innovation] is going to be our ticket to come back to [Blackberry’s] glory state. Right now, our only success is we saved this company from going away.”
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representatives and distributors
newswatch n e w s watc h ne wswatch electronic products and technology • october 2015
Newark element14 expands its design centre Global electronics and solutions distributor Newark element14 has expanded its proposition to include software tools and what it describes as the industry’s first instant e-delivery capability for customer software purchases. Combining its software products with the firm’s full range of semiconductor components and other electronics hardware puts Newark element14 in a unique position to support its global customer base. Engineers will be able to purchase and download software suites and packages immediately through all channels including the online store, call centers and field sales.
Laurier names biz school after Mike Lazaridis Wilfrid Laurier University in Waterloo ON has named its renowned School of Business & Economics in honour of visionary technology entrepreneur and philanthropist Mike Lazaridis. The newly branded Lazaridis School of Business & Economics marks the start of an exciting new era for Laurier as the university prepares to celebrate the 50th anniversary of its business and economics school and open a $103-million state-of-the-art facility in 2016. Laurier is poised to become a global centre for research and teaching related to the leadership of technology companies, thanks to a $20-million donation by Lazaridis and a contribution of $15 million from the Ontario government, both announced earlier this year. The combined $35-million will support the creation of the Lazaridis Institute for the Management of Technology Enterprises, which will be part of the Lazaridis School of Business & Economics.
America II inks disty deal with Orion Fans America II Electronics Inc., St. Petersburg FL, global distributors of semiconductors and electronic components, announced it has entered into a global franchise distribution agreement with Orion Fans, Dallas TX, a market leader in the design and manufacturing of thermal management products for the automotive, industrial, medical, white goods, telecommunications and IT industries. “As a leader in component distribution for a wide range of OEM and EMS customers around the world, America II is an important part of our global supply chain,” said John Knight, president at Orion Fans. “Adding America II as a franchised stocking distributor will be positive for both of our organizations. America II will open up new market areas for us that are underserved in addition to our other established business by offering fast response, short lead times and better inventory management programs that result in lower inventory carrying costs for OEMs. America II will also benefit from our broad line of fans and accessory products giving them another arrow in their quiver of outstanding product offerings.”
Harting takes connectivity solutions on the road German-based interconnect maker Harting Inc. recently announced that it will travel a Roadshow Truck across North America showcasing its connectivity solutions. The truck showcases industrial and small form industrial connectors, cable assemblies, board level connectors, backplane assemblies, industrial Ethernet switches and the firm’s industrial RFID solution. The move brings Harting one-step closer to its goal of supporting the engineering community with the industry knowledge they need for their daily tasks, says Jon DeSouza, president and CEO of Harting Inc. of North America. “Engineers need the right tools to better inform themselves when choosing a connector solution. We aren’t here to just sell a product,” DeSouza says, “We want to show what‘s out there in the world of industrial connectivity and help to find the solution that’s right for a specific application.” Canadian tour stops include: Montreal on October 14 and British Columbia on November 11. For more information on the tour, visit www.HARTINGRoadshowTour.com
Product development companies combine to focus on IoT designs Ashton Electronic Systems joins Design 1st
Design 1st, Ottawa, a full-service connected hardware product design company, announced that it has integrated the Kanata ON-based Ashton Electronic Systems team to create what it’s calling “one of the largest and most experienced multi-disciplinary product design companies in Canada.” “We have been tapping the talented electronics design experts at Ashton for several years,” notes Kevin Bailey, founder and president of Design 1st. “By having them become dedicated members of our integrated in-house team of industrial designers, engineers, and manufacturing setup specialists, we can take even more time, cost and risk out of the product development process for our customers. That is particularly valuable for the product categories where we are seeing the most growth: smart home, smart office, wearables, and the Internet of Things (IoT).” “From industrial instruments and medical devices to Internet-connected consumer products and everything between, electronics and software are at the heart of most new products today,” observes Ashton president Peter Cottreau. “It is exciting to join Design 1st, creating a combined team with a unique ability to tackle the emerging types of product design challenges.” Over the past 18-years, Design 1st has helped create more than 500 new products and contributed to over 130 patents, making them one of the largest, most experienced product design firms in Canada. The firm’s industrial design, engineering, electronics, software and manufacturing setup experts work as a unified team to help startups and large corporations transform ideas into winning hardware product solutions. Since 2006, Ashton Electronic Systems has been designing, testing and certifying electronic hardware, firmware and software applications for customers across North America. Their electronics design expertise has helped add a wide range of capabilities to new products, including wireless connectivity, portable and rechargeable power systems, intelligent sensors and automation, FPGA programming and sophisticated user interaction interfaces.
BlackBerry to acquire Good Technology BlackBerry Ltd. has entered into a definitive agreement to acquire Good Technology, Sunnyvale CA, for $425-million in cash. The acquisition of Good is aligned with BlackBerry’s strategy to provide customers with a complete, end-to-end solution that secures the entire mobile enterprise, across all platforms. Enhanced by Good, BlackBerry will expand its ability to offer a unified, secure mobility platform with applications for any mobile device on any operating system – supported with security that has been certified by governments around the world embedded in every component of the mobility infrastructure. Good will bring complementary capabilities and technologies to BlackBerry, including secure applications and containerization that protects end user privacy. With Good, BlackBerry will expand its ability to offer cross-platform EMM solutions that are critical in a world with varying deployment models such as bring-your-own-device (BYOD); corporate owned, personally enabled (COPE); as well as environments with multiple user interfaces and operating systems. Good has expertise in multi-OS management with 64 percent of activations from iOS devices, followed by a broad Android and Windows customer base.(1) This experience combined with BlackBerry’s strength in BlackBerry 10 and Android management – including Samsung KNOX-enabled devices – will provide customers with increased choice for securely deploying any leading operating system in their organization. The proven Good Dynamics platform provides app-level encryption, advanced data loss prevention and secure communication between applications. The platform has more than 2,000 independent software vendor and custom applications built today.
UBC researchers create superconducting graphene
Graphene, the ultra-thin, ultra-strong material made from a single layer of carbon atoms, just got a little more extreme. University of British Columbia (UBC) physicists have been able to create the first ever superconducting graphene sample by coating it with lithium atoms. Although superconductivity has already been observed in intercalated bulk graphite– three-dimensional crystals layered with alkali metal atoms, based on the graphite used in pencils–inducing superconductivity in singlewhen it‘s about soldering layer graphene has until now eluded scientists. S IC ely “This first experimental realization of usiv ECTRON l c x EL ae superconductivity in graphene promises to d E a S R an usher us in a new era of graphene electronin C DIVE h g u ics and nanoscale quantum devices,” says thro Andrea Damascelli, director of UBC’s Quantum Matter Institute and leading scientist of the Proceedings of the National Academy of Sciences study outlining the discovery. Graphene, roughly 200 times stronger than steel by weight, is a single layer of carbon atoms arranged in a honeycomb pattern. Along with studying its extreme physical properties, scientists eventually hope to make very fast transistors, semiconductors, sensors and transparent electrodes using graphene. “This is an amazing material,’” says Bart Ludbrook, first author on the PNAS paper and a former PhD researcher in Damascelli’s group at UBC. “Decorating monolayer graphene with a STANNOL, manufacturer of solder bar, wire, paste and flux, is also patented to produce SN100C, layer of lithium atoms enhances the graphene’s electron–phonon coupling to the point where a NIHON SUPERIOR licensed product used in soldering machines worldwide. superconductivity can be stabilized.” Given the massive scientific and technological interest, the ability to induce superSTANNOL and DIVERSE ELECTRONICS... conductivity in single-layer graphene promises an unparalleled partnership, bringing superior solder product offerings and consumables, to have significant cross-disciplinary impacts. on-time delivery, and overall cost-effectiveness. Contact your Diverse rep today. According to financial reports, the global marTel: +1 800 381-7308, E-Mail: sales@diverseelectronics.com, www.diverseelectronics.com ket for graphene reached $9 million in 2014 with most sales in the semiconductor, electronhttp://ept.hotims.com/56239-3 ics, battery, energy, and composites industries.
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products on review
electronic products and technology • october 2015
Stomp Box range accepts deeper switches
VPX ejector handles provide rounded base
1590 STOMP die-cast aluminum enclosures accept the most commonly used switches for stomp box applications, also known as guitar effect pedals. Products are available in rectangular, trapezoidal and octagonal designs. All are rugged, easy to machine enclosures, well able to cope with the demanding on-stage environment in which they will be used. Rectangular unit measures 119 x 94 x 42mm, the same as the most popular plan size but 8mm deeper, designed to accept deeper breakbefore-make switches that stop conducted interference when operated. All types are finished in a smooth gloss polyester powder paint, which does not chip after machining and provides a good surface for labels and silk screening. HAMMOND MFG
Type IV IEEE hot-swap ejector handles for 3U and 6U VPX boards provide a rounded base that allow the handle to rock back, providing leverage to insert/remove VPX boards more easily. Designed in Europe, devices can engage more than 1000N or 225 pounds of force per slot. Front panels in 0.8”, 1.0” and custom widths and 3U/6U heights are available in flat or U-channel versions for EMC. The 2.5mm aluminum panels come in anodized or clear chromate finishes. Filler panels are also available in various widths. Firm provides customized front panels, including silk-screening, powder coating, cutouts/milling, and other specialty requirements. PIXUS TECHNOLOGIES http://ept.hotims.com/56239-38
SIM card reader delivers rugged, IP67 protection
http://ept.hotims.com/56239-35
Handheld combination analyzers provide coverage to 50GHz FieldFox handheld analyzers includes six new millimeter-wave models to the product family. The flagship model is a handheld combination analyzer to provide coverage to 50GHz, featuring more built-in capabilities than similar devices. Products can replace three or four single-function instruments – benchtop or handheld – that are typically used for maintenance and troubleshooting of systems that operate at or above Ka-band frequencies. Three combination-analyzer models cover 32, 44 or 50GHz and provide spectrum analysis, vector network analysis and cable and antenna testing in a rugged, portable unit. The three spectrum analyzer models cover the same frequency range. KEYSIGHT TECHNOLOGIES http://ept.hotims.com/56239-36
Hand-held cutter is air-operated Model MR30A hand-held air-operated cutter is ergonomically designed and uses 85 PSI air pressure, creating 617lbs. of cutting force. Device is capable of cutting .130 OD copper, .110 OD steel and .047 OD piano wire. Three blade types are available to provide end cuts, center cuts, or diagonal cuts. Also available for use with the device is an optional combination air filter, regulator and lubricator. ERASER http://ept.hotims.com/56239-37
Panel mount SIM data readers are available in anodized aluminum and nickel plated brass, providing the user easy access for data transfer while maintaining water tight integrity for your critical electronics. Custom configurations are also available. US GRANT TECHNOLOGIES http://ept.hotims.com/56239-39
Dc-input front-end power supply are 1000vrms isolated D1U54-D-1200 series of dc-input front-end power supply modules are 1000vrms isolated, providing a 12Vdc output at 1200 Watts, with a standby voltage at up to 20 Watts of power. With a power density of 28 watts per cubic inch, the slim 54.5mm (2.15”) width and 1U height format minimizes space inside to maximize user utility, and user rear panel area. Products accommodate an operating input voltage range of -40Vdc to -72Vdc. The hot swap enabled products provide integral MOSFET O-ring in conjunction with active current sharing of the main output. MURATA POWER SOLUTIONS http://ept.hotims.com/56239-40
west tech report
IBC successfully casts Beryllium alloy parts Wins second contract from Lockheed Martin
Sohail Kamal
By Sohail Kamal, West Coast Correspondent
As an integrated manufacturer and distributor of the rare metal beryllium and produces beryllium based alloys and related products, IBC Advanced Alloys specializes in serving a variety of industries including nuclear energy, automotive, aerospace, telecommunications and a range of industrial applications. Headquartered in Vancouver, IBC has 80 employees and operates production facilities in Indiana, Massachusetts, Pennsylvania and Missouri. Last September, IBC Advanced Alloys picked up a contract to supply Lockheed Martin with ‘critical cast components for the Electro-Optical Targeting System (EOTS) on the F-35 Lightning II.’ In July of this year, IBC supplied the casted parts made of a beryllium-aluminium alloy. West Tech Report recently had the opportunity to speak with IBC’s president and CEO, Anthony Dutton, about the benefits of beryllium-aluminum alloys, how casting the alloy will open new markets to the rare-earth material and what it took to overcome the challenges over the past five years.
joy ride
The Benchmark for Rotary and Coaxial Solutions
Q: Why is the ability to cast beryllium aluminium so difficult and valuable? Casting a beryllium aluminum alloy is difficult because it is a two-phase material, with a 627°C (1,160°F) difference in melt and solid-phase temperatures. It took four years, but IBC has found a way to compensate for this and make beryllium aluminum a castable alloy, producing near net-shape parts that are then machined and finished. “With over 600-degrees difference in melting point between the two different metals, when you put them into a cast, one would harden before the other, so it was no longer an alloy,”explains Dutton. Beralcast allows for significantly less expensive parts with virtually no waste and with improved lead times. And for engineers in other industries, this castable alloy, with its superior materials performance, will open opportunities for its use where previously the costs of machined beryllium alloy components were a barrier to entry.
30 Years of Rotary Processing Innovation and Advancement n 10 platforms to process the widest range of applications from 42 AWG to 600 MCM n High-speed rotary stripping guarantees maximum precision and short cycle times n Largest installed base with tens of thousands of machines installed worldwide n Production optimization through networking and software n Largest and most experienced direct sales and service staff in North and Central America “Schleuniger has been an integral part of our company’s growth. Because of the time savings and increased productivity, we decided to purchase another Schleuniger machine and then another. These machines became our only method of stripping coaxial cables.” Joe Di Diego, Custom Cable Assemblies Schleuniger, Inc. | Oakville, ON | (905) 827-1166 | www.schleuniger-na.com/coax_ept
Q: What makes Beryllium so important? “Beryllium aluminium (Beralcast) alloys are lightweight, have a low coefficient of thermal expansion (CTE), and for these reasons, they have been used a long time,”explains Dutton. “Beralcast gives aerospace companies much greater design flexibility and improved options when designing advanced systems where weight and stiffness are critical performance factors.” Beryllium aluminum alloy parts had previously only been fabricated through machining. As a result, components were expensive, timeconsuming to produce, and had high scrap rates, all of which limited use of the alloy.
To Be Precise.
Q: Can you share a challenge that IBC has had to overcome, and how other tech companies can avoid similar pitfalls in the future? “Our basic hallmark was to never give up,”says Dutton. “[As a trailblazer] this is an important trait, and over the last few years, we’ve had a few dark moments, development protocols that didn’t go as planned. But, if you believe in your product, in your market and have the tenacity to never give up, you should be ok. Also, it helped to have a large partner believe in the product: Lockheed Martin has been important as they never lost faith in us”, says Dutton. “It can’t be overstated how much we appreciate the totally committed team at Lockheed. An organization the size of Lockheed standing beside us, [helping us] get the technology across the finish line, has been incredibly helpful.” On September 1st, IBC announced a second order from Lockheed Martin that has a minimum contract value of more than $2-million. More information about IBC and beryllium alloys can be found at www.ibcadvancedalloys.com.
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electronic products and technology • october 2015
Instrumentation & Test 150MHz signal generators boost performance AFG3151C and AFG3152C 150MHz Arbitrary/Function Generators deliver 25 percent more bandwidth and 59 percent more output zone with +/-5 Vdc offset at the same price as competitive offering in this segment. Products deliver leading price-performance at a popular bandwidth level, as well as an intuitive user interface that shows more information at a single glance, boosting productivity by allowing users to focus on the task at hand. All models include 12 standard waveforms, arbitrary waveform capability and signal impairment options to support a wide range of application needs with one instrument. A large display and 25 shortcut keys make these instruments both easy to learn and easy to use. TEKTRONIX http://ept.hotims.com/56239-41
Data loggers simplify shock & vibration recordings TSR data logger with built-in ±20g sensor range is a complete measurement solution for short duration tests and long-term monitoring. Unit has built-in XYZ accelerometers that eliminate the need for time-consuming sensor hookup, an internal battery and simple software. Device can capture up to 2,000 transient shock events or run as a continuous data recorder for seconds to days. Data writes directly to 1B flash memory and is downloaded via USB. Several bandwidth options are available and sensor ranges from ±20 to 6000g full scale. DTS http://ept.hotims.com/56239-42
Photovoltaic array simulators test, optimize inverter MPPT algorithms N8937APV and N8957APV photovoltaic array simulators help engineers develop, verify and maximize the performance of inverter maximum power point tracking algorithms and circuits. Products can be used in a laboratory or on a manufacturing line to simulate the output characteristics of a real-world photovoltaic array. Devices are autoranging, single-output, programmable dc power sources that can quickly simulate I-V curve characteristics under different environmental conditions (temperature, irradiance, age, cell technology and more), enabling engineers to quickly and comprehensively test their inverters. Products provide stable output power, built-in voltage and current measurements and autoranging output voltage and current from 500 to 1,500V and 10 to 30A. The autoranging capability makes the units more flexible than traditional rectangularoutput power supplies because they expand the power curve to provide more voltage and current combinations. KEYSIGHT TECHNOLOGIES http://ept.hotims.com/56239-43
Rugged handheld field solution ensures optical performance of mobile networks OTDR modules for Network Master Pro MT1000A all-in-one transport tester operate standalone or be simultaneously installed with available multi-rate transport modules to create a rugged, handheld solution that field technicians can use to ensure the optical performance of mobile, metro, access or long haul networks during installation and maintenance. With module installed, key properties such as overall cable length, loss, and optical return loss (ORL), as well as individual characteristics, including splice loss, connector loss, and reflectance, can be verified and documented. High resolution and dynamic range of up to 46dB ensure quick and thorough fiber evaluation of single mode or multimode fibers. Several modules are available to provide the proper solution for the appropriate application. ANRITSU http://ept.hotims.com/56239-44
Eco-friendly electronics thermal test systems consumes less energy ECO Series temperature test systems environmentally friendly series of Temptronic ThermoStream temperature forcing systems use onethird less energy with very low audible noise. Units operate on a low, 20-amp circuit and incorporate the company’s proprietary WhisperStream technology providing quiet, smooth-sounding operation at 56dBA. Products provide precise temperatures with fast transitions from -80 to 225C for effective testing and conditioning of electronic components, boards, and modules. Systems are available for 50 and 60Hz operation. These portable systems are capable of ultra-low temperatures without the use of Liquid Nitrogen (LN2) or Liquid Carbon Dioxide (LCO2), making them suitable for any temperature test environment. INTEST THERMAL SOLUTIONS http://ept.hotims.com/56239-45
Keysight TrueIR Thermal Imagers from Gap Wireless
newswatch
Raytek, Ircon Datapaq join to create Fluke Process Instruments Fluke Corp. is integrating its Raytek, Ircon and Datapaq product lines into a new brand, Fluke Process Instruments. All three companies have been part of the Fluke portfolio for some time. “Fluke Process Instruments combines more than 125-years of experience in pioneering new technologies into one integrated company,” says Fluke Process Instruments general manager Ankush Malhotra. “By joining the three companies under a single brand, we can improve our communications and accelerate our product innovation. We are proud of the legacy these brands bring and will continue to grow them as Fluke Process Instruments.” Raytek, Ircon and Datapaq branded products include a complete line of rugged and dependable infrared sensors, line scanners, thermal imagers, and temperature profiling systems for use in harsh, high-temperature industrial manufacturing environments. The firm has launched a new website, www.flukeprocessinstruments.com, and will operate all related global activities under the new corporate name.
Rohde & Schwarz and MPI jointly solve on-wafer measurements MPI has partnered with the T&M equipment manufacturer Rohde & Schwarz to provide customers with turnkey solutions for measurements on semiconductor components in the RF and millimeter wave ranges. The two companies successfully achieved a seamless integration of Rohde & Schwarz vector network analyzers (VNA) and MPI engineering probe systems. Due to the complex measurement tasks to be performed when characterizing modern RF semiconductor components, the proper integration of T&M equipment with a probe system is a time-consuming and costly task. To set up a measurement system delivering accurate and repeatable results can be very challenging since a number of factors play a role here. These include an intuitive user interface, the mechanical properties of the probe system, the electrical and mechanical properties of the RF probe tips, the mechanical connection and integration of the network analyzer with the probe system, as well as the functionality and usability of the software. The VNA must provide the RF performance and functionality required for complete and accurate characterization even of demanding DUTs such as amplifiers and converters over a wide frequency range.
Find potential problems more quickly with the higher resolution and affordability of the U5850 series TrueIR thermal imagers. Get 320 x 240 pixels of in-camera fine resolution from its detector resolution of 160 x 120 pixels. With the built-in image logging capability, easily track performance of the system you monitor at a specific interval. Plus, you can analyze temperature changes over time with trending graph. Coupled with the powerful manual focus feature, users can focus on an object as close as 10 cm away – our solution provides clearer and sharper thermal images that reveal finer details.
8 & 9, 2880 Argentia Rd Mississauga ON L5N 7X8 Tel 905.826.3781 Toll Free 1.855.826.3781 http://ept.hotims.com/56239-6
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instrumentation & test
electronic products and technology • october 2015
PAM-4 creates
new test challenges By Tami Pippert, Keysight Technologies Inc.
For five decades, digital electronics has flourished by transmitting 1’s and 0’s using NRZ (non-return to zero) signaling across communication channels. Clever engineering coupled with printed circuit board and semiconductor advances have allowed ever-increasing clock rates. In fact, our industry now has many digital serial standards that run at multiple Gb/s bit rates. However, the industry is at the cusp of a huge barrier for NRZ signaling speed advances. Higher frequencies attenuate significantly on printed circuit board material narrowing the degree which additional speed advances can be made. The technical determination to achieve higher data rates is driving the emergence of PAM-4 (Pulse Amplitude Modulation) signaling. The change is coming and will make a huge impact on the methods and tools engineers use to debug and test the physical layer of high-speed serial buses. For NRZ signaling, data bits transmit serially one at a time. At any valid time a signal can be a 1 or a 0 depending on the voltage level, meaning that one bit is encoded per symbol. Figure 1 shows NRZ signaling and the resulting eye diagram. Widely used to determine communication channel quality, eye diagram measurements play a key role in debug and validation of numerous NRZ-based serial standards such as Ethernet, PCIe, USB, SATA, SAS, HDMI, DVI, Thunderbolt, and MIPI. How fast a symbol can change, defined as the baud rate, is equal to the bit rate for NRZ signals. The Nyquist frequency of these signals equals onehalf the bit rate, and faster bit rates are achieved by increasing the fundamental Nyquist frequency of the signal.
Figure 1: NRZ signals encode a single bit on each symbol and produce the traditional eye diagram from which numerous measurements are made.
PAM-4 signaling PAM-4 signaling allows 4 possible voltage levels resulting in three stacked eye diagrams as shown in Figure 2. Four unique voltage levels, allow each symbol to represent two bits. Baud rate refers to the number of signal or symbol changes that occur per second. For a given baud rate or fundamental Nyquist frequency, this technique doubles the bit rate versus NRZ signaling. Using the same baud rate,
Figure 2: PAM-4 produces twice the throughput versus NRZ signaling when both are using the same baud rate. PAM-4 does this by using four voltage levels and encoding two bits on each symbol. The transitions between crossings produce an eye diagram with three distinct eyes.
PAM-4 achieves double the throughput. Or, using one-half the baud rate, PAM-4 can achieve the same throughput as NRZ techniques. Let’s look at a specific example for a comparison. Let’s say we want to build a communication channel that has a throughput or bit rate of 50Gb/s. For an NRZ signal to achieve 50Gb/s, the baud rate is also 50Gb/s bit rate, and the signal’s Nyquist frequency will be 25 GHz. To achieve the same 50Gb/s bit rate using PAM-4 signaling, we have a baud rate of 25Gb/s and a Nyquist frequency of 12.5 GHz. PAM-4 achieves the same 50 Gb/s bit rate at Ω the baud rate as NRZ signaling. Why is this so important? The move to PAM-4 is technically required for some applications due to high-frequency attenuation in printed circuit board materials. For 400G Ethernet for example, even with advanced board material, the channel loss approaches -40 dB with 56 Gb/s NRZ. For other applications, economics may play a more significant driver in allowing lower-cost printed circuit board material and connectors to be used. Will NRZ signaling continue to be used for some Gb/s applications? Certainly. Tons of electronic applications currently exist and will exist long into the future where NRZ signaling speeds are sufficient. We’ve seen an increase in NRZ signal speeds from a few MHz in the 1980’s to tens of MHz in the early 1990’s. Equalization techniques, such as deemphasis on the transmitter side coupled with receiver techniques such as CTLE (continuous time linear equalization) and DFE (decision feedback equalization), have kept NRZ viable for many standards such as PCIe gen 3 technology running at 8Gb/s and USB 3.1 running at 10Gb/s. For bit rates in excess of 10Gb/s, design teams will have high motivation to consider some form of PAM implementation. One of the likely first large deployments of PAM-4 signaling will be 400G Ethernet. 400G Ethernet will play a key role in faster data centers infrastructure. A common 100G Ethernet implementation
is 4 lanes of 25 Gb/s NRZ signaling. For 400G Ethernet, the communication channel requires four times the throughput of 100G. The most likely 400G implementation will be 8 lanes of 25 Gbaud with PAM-4 signaling. The doubling of lanes and use of PAM-4 signaling achieves the required throughput increase of four times relative to 100G Ethernet. As other serial standards look beyond the 20Gb/s NRZ bit rate, we’ll likely see most move to some form of PAM. This could be PAM-3, PAM-4 or some other PAM-n implementation. PAM-4 presents a host of new measurement challenges. SNR (signal noise ratio) is lower as there are now three eyes for the same vertical range that a single NRZ populated. This makes low-noise imperative for measurement equipment. Test equipment has not previously needed to determine multiple threshold levels for eye diagrams. Due to different rise and fall times between crossings, ISI (intersymbol interference) can be more significant. Eyes can be skewed relative to each other. Eye heights may not be symmetrical resulting in amplitude compression of one or more of the eyes. Equalization applications running on oscilloscopes and BERTs were designed for NRZ signaling.
Receiver testing PAM-4 brings a myriad of new measurement challenges for both receiver and transmitter testing. For receiver testing, a BERT (bit error rate tester) has been the go-to instrument for testing physical layer Gb/s serial standards. BERTs provide both pattern generation and error detection to measure bit error rates, and also allow for jitter injection to stress the eye. The challenge with traditional BERTs is that the technology is customized for NRZ signaling. BERTs don’t naturally have the ability to provide multi-level pattern generation. A user could combine two BERT NRZ channels to create one PAM-4 channel by attenuating one of the channels by 6dB, but this method is much too complex and much too expensive for most users. As well, it does not technically provide the required multi-level stress testing for PAM-4 eyes. For PAM-4 receiver testing, a highspeed AWG (arbitrary waveform generator) has become a better alternative. The AWG’s arbitrary nature allows it to generate any PAM-4 stress type. This flexibility
Figure 3: PAM-4 receivers need to be sensitive to additional artifacts beyond traditional jitter types found in NRZ signaling. PAM-4 eyes may be skewed one from another in the time domain. Or from a voltage perspective, there may be non-linear vertical behavior producing amplitude compression as shown. High-speed arbitrary waveform generators like the 65 Gsa/s Keysight M8195A enable the required PAM-4 receiver stress tests.
makes it a great tool for standards that are evolving, or testing methods that haven’t yet been determined. In additional to PAM-4, an AWG is also capable of providing receiver testing for PAM-3, PAM-5 or any other future PAM-n scheme. An example of an AWG for receiver stress testing is shown in Figure 3. Figure 3. PAM-4 receivers need to be sensitive to additional artifacts beyond traditional jitter types found in NRZ signaling. PAM-4 eyes may be skewed one from another in the time domain. Or from a voltage perspective, there may be non-linear vertical behavior producing amplitude compression as shown. Highspeed arbitrary waveform generators like the 65 Gsa/s Keysight M8195A enable the required PAM-4 receiver stress tests.
Transmitter testing Giga-bit NRZ serial standards have long used oscilloscopes for transmitter testing. Oscilloscope manufacturers have developed PAM-4 analysis applications that can run on sampling scopes, often referred to as DCAs (Digital Communication Analyzers), and real-time oscilloscopes. These PAM-4 applications enable the instruments to unfold and
Figure 4: For PAM-4 transmitter testing, an optional application running on scopes enable eye diagrams and analysis. A PAM-4 eye diagram from Keysight’s DCA is shown on the left while a 63 GHz Infiniium real-time scopes example is shown on the right. The oscilloscope’s PAM-4 application automatically recovers the embedded clock, performs automated or userdefined vertical slicing, and performs automated eye height and width measurements.
measure PAM-4 eyes as shown in Figure 4 below. This allows the scopes to be used for PAM-4 transmitter testing PAM-4 signals have a lower signal- tonoise ratio than NRZ signals. This makes it imperative that the tools used have low noise. DCAs offer the lowest noise, lowest jitter and lowest price/bandwidth for PAM-4 testing. These attributes make them well suited for PAM-4 measurements. DCAs require an external trigger which, for some PAM-4 systems, is more limiting than using a real-time oscilloscope that continued on page 9
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instrumentation & test
electronic products and technology • october 2015
Vickers hardness testing machines handle many workpieces
Thermal imaging cameras for industrial automation and fire prevention FLIR A66xx-Series high-speed thermal imaging camera with a cooled Indium Antimonide (InSb) detector, targets machine vision applications that need high sensitivity, fast integration times and accurate camera synchronization and triggering. Device can help users see minute temperature differences, capture high-speed processes and thermal events, measure temperatures of very small targets and synchronize with other measuring devices. Unit incorporates a cooled Indium Antimonide (InSb) detector that operates in the 3- to 5-micron waveband, producing crisp thermal images at 640 x 512 pixel resolution with a thermal sensitivity of <20 mK for accurate temperature measurement. FLIR SYSTEMS
New generation HV-100 Series Vickers hardness testing machines are highquality digital systems that offer complete control of test force for testing many workpieces. Product provides measuring resolution of 0.1µm enabling small indentations to be measured with high precision. Automatic operation is available via AVPak software performed on a Windows PC. Product is available in four configurations. (A, B, C, D models). HV-110/120 System - System A basic model is equipped with a high-performance motorized test force selection and motorized turret mounts. Operates as smoothly as electric models but with the certainty of traditional test forces. MITUTOYO CANADA http://ept.hotims.com/56239-47
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TEGAM model 2505A test instrument provides full NIST traceability for the calibration of RF power sensors from 9kHz to 18GHz in one unit. Device is compatible with firm’s current PMX calibration system and can be added by the customer in minutes. It is also backward compatible with older calibration systems that contain the 1806A Bridge. Product is a feed through style based on firm’s temperature-controlled thermistor technology providing improved drift, uncertainty and linearity characteristics. Thermistors are known for their stability over time and the preferred standard used by most national metrology organizations. TECHNICAL SYSTEMS 2002
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THT45 Thermal Imager is a compact, infrared and visible camera that provides a bright 2.8” color LCD display and a measurement update frequency of 50Hz. Device is intended for infrared non-contact temperature measurement from -20C to 350C. Each IR pixel in the 80 x 80 array collects temperature information through the lens to create a two-dimensional thermal image. Product also contains an aligned 1.3Mpixel video camera that allows an accurately focused picture-in-picture fusion of visible and infrared images to simplify the detection and analysis of temperaturerelated issues. The camera features a 32x electronic zoom, and the still or video images can be stored via the microSD slot or the USB2.0 connector. SAELIG http://ept.hotims.com/56239-49
PAM-4 continued from page 8
doesn’t require an external trigger. Realtime scopes also have an advantage of being able to display eye diagrams that are closed or have other impairments allowing for additional PAM-4 debug. Both types of scopes with PAM-4 application report eye height and width measurement for each of the three PAM-4 eyes. For users who are considering PAM-4 signaling, a number of webinars and papers are available on the Internet. A quick web search on ‘PAM-4’ will also reveal several informative white papers on the topic. Consulting with a test and measurement supplier well in advance of the need will help your team determine equipment and software application needs and budget requirements. Engaging your measurement suppliers will also enable your team to determine how well each vendor meets your need for transmitter and receiver testing. For more information on PAM-4 measurement solutions from Keysight Technologies Inc., go to http://ept.hotims.com/56239-50
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electronic products and technology • october 2015
Medical Electronics
New Brunswick start-up lends its
‘intelligence technologies’ to healthcare designers Q&A Interview with Ryan Roberts, CEO of elandas of Saint John, New Brunswick
Advances at the intersection of technology and healthcare mean the latest drugs and medical devices can now be prescribed for the patients who need them most, sooner, thanks to a game changing platform that speeds and streamlines the way information can be shared and used across life sciences organizations. Here EP&T speaks with Ryan Roberts, elandas co-founder and CEO, who explains how his start-up headquartered in Saint John, New Brunswick, is leading the charge for integrating compliant and actionable data across the life sciences industries to make this happen, and the lessons he’s learning along the way. Q. Ryan, of all of the challenges in the marketplace to solve today why did you choose this one? A. When I was working in the pharmaceu-
tical industry in the United States some years back, I saw firsthand how inefficiencies in getting updated and compliant educational and sales materials into the hands of pharmaceutical and medical device sales teams were causing delays in getting prescriptions written for life-saving drugs and health monitoring devices for people who desperately needed them. I knew this was a solvable problem, and I made a decision to utilize my business, technological and systems expertise to build a team that would be able to overcome it. I’m happy to say that by using elandas’ leading edge platform for life sciences crucial information and compliant materials can now be shared and leveraged in near real time instead of taking weeks or months to be inefficiently vetted across organizational silos and with external suppliers.
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Our systems are built to prompt and engage these stakeholders at the right time, so at the end of the day their teams are getting prescribers the critical information they need about new drugs and devices faster and more efficiently so they can become informed about access to these products and that can make all the difference for the patients in their care. Q. Has it been difficult to get the funding to make this dream happen? A. elandas is a bit of a poster child I guess for how the Canadian government is currently supporting tech companies that are now becoming empowered to solve complicated challenges across various industries including medical, and employing many Canadian developers and engineers in the process. The agencies we have worked with at both the federal and regional level including The National Research Council Canada, The Atlantic Canada Opportunities Agency, Opportunities NB, and Canada Learnsphere have been extremely supportive of elandas and our mission. Our team is continuing to grow, as is our client base as a result of those investments. Although the data management issues in the life sciences arena are certainly more acute in the U.S because regulatory issues and insurance coverage complexities are constantly evolving. For those reasons most of our customers are based there, Canada as it turns out is a great place to assemble the kind of world class programmers and engineers who can leverage big data solutions, cloud computing, and mobile development capabilities into a single easy-to-use platform that can meet the challenges of huge teams with critical information needs across an enterprise. Q. What are some of the tough decisions you’ve had to make along the road to make your product viable? A. One thing that is so evident is that business solutions for life sciences companies need to be adaptive and flexible. So we need to be very disciplined in our approach to building our products. It’s a longer road to build products so inherently more flexible for our customers instead of creating something we would get out the door faster that would not be nearly as dynamic a solution. This has led elandas to create robust platforms that support and streamline processes, integrates internal and external data, delivers actionable intelligence and expedites tactical deployment across sales and marketing teams in the life sciences arena. We really have developed unique solutions to the many of the huge and very specialized data challenges our clients in the industry were facing, and which by the way are continuing to become increasingly complex for them as the industry moves ever faster and finds itself with more and more regulatory rules and insurance landscape changes. Q. Have there been other challenges in the journey as well? A. As any developer will tell you today,
there is quite a bit of work involved in delivering a great user experience across the many different types of devices employed by today’s mobile workforce and those specs are constantly evolving so it’s an on-going race. Our systems are also being continually upgraded to meet new challenges our clients are facing and to account for industry specific nuances. Q. What does it take to stay ahead of the competition? A. I think two things really – driving real value and vision. At elandas our team is committed to our mission to revolutionize life sciences in terms of data sharing in innovative new ways. We are changing the way people do their jobs for the better. Our solutions drive real results. We want to create solutions that our clients couldn’t imagine living without. That’s the customer piece, and it’s fuelled by the vision. In addition to our own proprietary industry knowledge and technology innovations we are powered by a very strong advisory board. Their insights coupled with careful listening and collaborating with our existing clients gives us a huge leg up on the competition. Q. What do you see on the horizon in this industry? A. Definitely the need for more real time and collaborative technology solutions. Information is power and putting the most relevant information in front of the right people at the right time and prompting them to act will make all the difference in terms of which teams are positioning themselves to win. I also see the need to continue innovating the best ways to communicate and share information across wearable devices and other tools that are just ahead for the mobile workforce. Q. Any final words of advice here to other developers and engineers in our readership who may want to launch their own start-up? A. Secure a few key customers from the outset if you can for your solution and grow your technology and customer base from there. It’s a much easier and faster road to success if you have a solution that is already proving itself in the real world. I think it’s so important to realize as an entrepreneur you don’t have to do it alone. Get involved in the start-up community. Get some good mentors. It makes such a difference. Of course make sure you really love what you’re doing and believe in the mission. The demands that creating and growing a successful start-up makes on you personally are worth it if you have that. For more information on intelligence technologies and/or corporate resources from elandas, go to http://ept.hotims.com/56239-51
full online product listings at ept.hotims.com MED_pg10-14_Oct15.indd 1
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RELIABILITY Advanced Connector Solutions
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medical electronics
electronic products and technology • october 2015
3W to 10W DIP-24 dc-dc converters have medical certification
1500W Power supply operates at 89% efficiency
PXC-M series of dc-dc converters operate over a 4:1 input range. The 3W, 6W and 10W products are enclosed in the industry standard 1.25 x 0.8 x 0.4 inch DIP-24 package, while applications include a wide variety of medical applications and battery powered equipment. Units provide a 5,000Vac input to output isolation (2 x MOPPs) and are certified to IEC/EN 60601-1 and ANSI/ AAMI ES60601-1 with CE marking for the low voltage and RoHS2 directives. Patient leakage current is less than 2.5µA. Units are compliant to EN55011-A and EN55022-A without the need for external filtering and IEC61000-4 immunity standards. TDK-LAMBDA http://ept.hotims.com/56239-52
ARTESYN LCM1500 Series of 1500 watt power supplies are enclosed with fan consisting of five primary single output models of 12 / 15 / 24 / 36 / 48Vdc. All models provide high-efficiency operation of 89% (typical); a wide operating temperature range of -40 to +70C; remote margining, remote sense, inhibit, current share, dc OK and ac OK status and control signals; internal OR’ng diodes; I2C interface; and variable speed controlled fans. Product provides options for standby housekeeping voltages and conformal coating. Models are safety approved to UL/ cUL/EN 60950-1, UL/cUL/EN 60601-1 and BSMI with CB Reports and bear the CE Mark (LVD). SAGER POWER SYSTEMS
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Anti-surge resistors achieve high working voltages ASR / ASRM Series of anti-surge resistors utilize a high voltage power film to achieve high working voltages and high overload voltages. Devices withstand repeated high voltage pulses of up to 10KV every 5 seconds with very little resistance shift. The 1/4 watt size and larger has now expanded its value range down to 3.3 ohms.
Suitable for medical applications, devices are available in sizes ranging from mini º watt up to mini 2 watts. STACKPOLE ELECTRONICS http://ept.hotims.com/56239-53
Switching element delivers common status indication Series 84 Halo Compact, multi-functional illumination switching element has the ability to provide the most common status indication features in a single all-in-one solution. Typical applications for the device include a wide range of market applications such as medical equipment. Product’s switching elements have the ability to provide ring illumination of five different colors within the lens as well as a white LED that can illuminate the center of the lens. Switching element also makes it possible for as many as eight different status messages to be easily displayed. Device provides top of the range version with bi-color LED illumination and an integrated electronic switch for maintained action and it has more than one-million cycles of operation. EAO http://ept.hotims.com/56239-55
newswatch
Wearables, bioelectronics seek better energy storage Diverse medical devices are demanding light, flexible, powerful and safe energy storage solutions
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Energy storage players are eyeing emerging opportunities in bioelectronics as wearable, implantable and other medical devices create energy demands and design requirements beyond conventional batteries, according to Boston-based Lux Research. Existing battery solutions barely satisfy the demands for increased functionality and power in existing medical devices and may have slowed the shift toward personalized health care in many areas of medicine. “Developers of energy storage must understand the required application-specific optimization of batteries, based on performance and safety, and desired form factors,” says Milos Todorovic, Lux Research analyst. “Winning in this race will require a thorough understanding of key technical requirements, as well as the knowledge of regulatory and safety implications of bringing new energy storage to the fore,” he added. Lux Research analysts identified key demands arising from the novel medical technologies, and evaluated energy storage companies on the proprietary Lux Innovation Grid. Among their findings: • Li-ion batteries will make rapid strides. Newer lithium-ion batteries will advance both safety and performance, besides extend-
Healthcare remains key wearable technology market
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ing life span. Compared with today’s best batteries, those that will become available in 2025 will double energy density to over 1,200 Wh/L, more than double specific energy to over 400 Wh/kg, quintuple life span to over 25 years and raise safety standards to excellent, from mediocre to satisfactory. • EaglePitcher, WiTricity, FlexEI are standout companies. On the Lux Innovation Grid, three companies offering diverse technologies stood out as dominant in the upper right quadrant. EaglePitcher’s batteries are entrenched in energy storage niches, including military, medical and aerospace; WiTricity leads with its wireless charging technology, a potential life-saving feature; and FlexEI offers contract engineering for custom batteries, with form factors including thin-film and cylindrical cells. • Current Li-ion developers lag. On the Lux Innovation Grid, Li-ion developers are clustered mostly in the lower-right undistinguished corner, with mediocre technology and business execution, highlighting the need to push beyond today’s incumbent technologies. To succeed, Li-ion battery companies would need to develop flexible form factors without sacrificing energy stored, sharply raise energy density with a push towards next-generation designs like ceramic or polymer solid-state electrolytes, and also enhance safety.
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In 2015 the wearable technology market will be worth $24.2-billion. However, the majority of this (74%) is for already mature wearables, according to IDTechEx Research report. The last five years has seen significant interest in the topic with new devices launched, mainly fitness trackers, as benchmarked by Google trends. This has led to an enduring increase in sales revenue and average sales prices as new forms of wearable technology devices arrived. The largest opportunity for wearable devices is in medical and healthcare applications, according to IDTechEx. Including blood glucose monitoring, healthcare is already the largest single sector by revenue in wearable technology and will stay that way. Many of the key advantages offered by emerging new components are highly applicable to healthcare, offering new, comfortable, portable and practical ways to measure the human body from stretchable electronics to thin film flexible batteries.
JLABS secures incubator at MaRS The Ontario Government, University of Toronto and MaRS Discovery District (MaRS) have collaborated with Janssen Inc. to launch the Johnson & Johnson Innovation, JLABS incubator model in Toronto. The new facility, called JLABS @ Toronto, will open in spring of 2016 at MaRS Discovery District and will support start-ups with lab space, programs and potential investment partners as they work to build important, successful early-stage companies. JLABS @ Toronto will provide startups with many of the advantages of being part of an established innovation centre – such as access to talent and mentors, large existing firms and research universities, capital and convergence opportunities with other sectors. When complete, the 40,000-sq ft facility will include cutting-edge, modular and scalable lab space, equipment, with access to scientific, industry and capital funding experts for early-stage companies.
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medical electronics
electronic products and technology • october 2015
Intel i7-based SBC simplifies upgrades to CompactPCI Serial technology 3U CompactPCI Serial G23 single board computer (SBC), based on the fourth generation Intel Core i7 CPU, is an embedded computing and I/O solutions for mission-critical industrial, mobile and harsh environment applications. Product enables existing systems to be easily upgraded to the latest CompactPCI Serial technology, dramatically extending a system’s lifecycle. Device comes standard with a fourth generation Intel Core i7 processor with scalable performance that reaches a 3.4 GHz turbo boost frequency. Device provides up to 16GB of firmly soldered DDR3 DRAM and the front I/O comprises two DisplayPorts, two Gb Ethernet and two USB 3.0 interfaces. Extensive rear I/O includes seven PCIe, eight USB 2.0, two USB 3.0 and five SATA ports and one DisplayPort/HDMI interface. MEN MICRO http://ept.hotims.com/56239-56
115W medical open frame ac-dc power supply is patient contact rated PMAM115 Series 115 Watt open frame medical grade open frame ac-dc power supply is in a compact 2 x 4 footprint (2 x 4 x 1.3) with several superior compliance and safety features including; BF Patient Contact Rated (Body Floating), UL/EN60601-1 3rd Edition, Class II Construction for Home Healthcare, or Class I with a Functional Ground Connection. Device has an input voltage range of 85-264Vac with the choice of three single output versions; 12V, 24V
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CO lasers enhance capabilities for medical applications J-35µm next generation carbon monoxide (CO) laser enhances processing characteristics for materials processing applications ranging from glass cutting and via drilling, to fractional skin resurfacing. Devices output at a wavelength of approximately 5µm, as opposed to 10.6 µm for CO2 lasers. Since some materials which transmit at the longer (CO2) wavelength absorb at 5µm, this leads to advantages in various materials processing applications. Additionally, the shorter wavelength of the CO laser focuses to a spot size that is two times smaller than that of a CO2 laser, enabling significant advantages in the production of smaller holes and features, as well as narrower kerf widths when cutting. COHERENT http://ept.hotims.com/56239-59
Dc servo motor with integrated motor controller boosts performance PD6-C brushless dc servo motor with integrated controller delivers improved power density in relation to its size. Device is available in two versions – as a high-pole stepper motor in various lengths with a maximum nominal torque of 8.8Nmm, as well as a low-pole BLDC motor with a flange size of 80 or 86mm and a nominal output of 534W. Both motor types are designed for 12-48 V supply voltages. The motor controller and the encoder with 4096 increments are integrated in the motor, therefore cabling is limited to the communication connection and power supply. NANOTEC ELECTRONIC http://ept.hotims.com/56239-60
and 48V. Product provides up to 91% efficiency, temperature 0-70C, green power design <0.5W no load power draw, 100uA at 264Vac earth leakage current and a MTBF of >100,000 hours per MIL-HDBK217F at full load and 25C ambient. POWER PARTNERS http://ept.hotims.com/56239-57
Optical sensor measures pulse rates and blood oxygen levels SFH 7060 integrated optical sensor provides improved signal quality and low energy consumption, while measuring pulse rates and the oxygen saturation level of blood. Device contains five light emitting diodes with three different wavelengths and one high-sensitivity photodiode. Device consists of three green LEDs, one red LED, one infrared LED and one large-format photodiode, which is optically separated from the emitters by an opaque barrier. It works by shining light into the skin. Different amounts of this light are absorbed by blood and the surrounding tissue. The light that is not absorbed is reflected to the detector. Absorption measurements with different wavelengths are used to determine the pulse rate and the saturation level of oxygen in the blood. OSRAM OPTO SEMICONDUCTORS
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medical electronics
electronic products and technology • october 2015
Wellness products versus medical devices Toronto-based CardioComm underscores importance of collaboration within emerging sector
EP&T Magazine interviewed Etienne Grima, CEO of Toronto-based CardioComm Solutions Inc., the first company to bring a consumer electrocardiogram (ECG) product to market. In business for 16 years, the firm is described as a software engineering company that specializes in providing ECG management solutions to the healthcare profession and consumers around the globe (22-countries). The following is a condensed version of that conversation. Q. There has been a lot of confusion within the consumer marketplace on the difference between a ‘Wellness’ product versus a ‘Medical’ device. Can you differentiate? A. Today there have been many consumer electronic products brought into the marketplace that are designed to be used to assist us in monitoring our health. Usually, these products can be divided into two categories - wellness products and medical device products. A wellness product is a device that doesn’t have to follow or comply to regulations that are applied against devices and tools used to diagnose or interpret the medical status of yourself and monitoring the effect of treatments or therapies for a condition you may have. A wellness product is designed to track a user’s general wellness over time. It doesn’t use medical standards. Instead, wellness devices give a user a relative reading compares a specific wellness ‘statistic’ (I.E. number of steps taken) over a period of time with each person acting as their own control. Users can choose how to utilize their results to influence whether or not they need to change something in their life. Whether they are right or wrong, it does not matter as the assessment results cannot materially affect the health of the user. Unfortunately we continue to see wellness products make claims that they are going to deliver blood pressure, oxygen level, body temperature heart rate variability and other medical readings and consumers must be cautious with such claims. We do believe it is important, if you are going to be using devices to monitor your health and wellnessess), that it is preferentially done only using medically approved devices.
Q. Describe the role CardioComm plays as a medical OEM? A. A characteristic of the products that CardioComm brings to market is that they are medically credentialed. We have a pedigree of having multiple country clearances and compliance under ISO Standards. The factories that make our products also have to be under ISO Standards and meet FDA Standards. Our testing of every device, firmware upgrades, changes in any of the electrical components have to follow those regulatory requirements. There is also the need for protection of personal health information all our systems comply with. As a company that provided hospitals and physicians with products, CardioComm must follow all these quality, safety and privacy requirements and we have ensured that the same standards are applied to our consumer products as well. That is a distinction that other companies may not be able to support, because it is expensive and it’s not easy to do. From an engineering perspective, wearable medical devices or wellness products have three important components: The hardware, the controlling software and the regulatory safeguards and approvals applied. Let’s put this together using a medical device that monitors ECGs. After an ECG is recorded a physician can read the recorded ECG in a computer environment that is medically compliant and make a ‘call’ or interpretation or risk assessment to determine what is happening to the medical device wearer with some assuredness. If that system is not ISO certified (at least) or cleared by Health Canada or the FDA, there can be no certainty that what is being viewed is accurate. Testing is needed against standards to prove that ECG readings were accurately collected
by the ECG recording device, that the ECG data was transferred via an accepted communication protocol without corruption or modification to an accepting software system that accurately represents the recorded information to the user. In this way the integrity of the data collected is protected and the results seen are deemed to be accurate and true. This is why wellness products cannot act like medical products – because they don’t have to do all that. Q. How important is networking amongst medical tech firms? A. We are a Canadian company that started in the mid-1990s and our technology is unique, as there are not a lot of companies in the world that develop ECG software solutions and certainly not on a device agnostic platform like ours. Being device agnostic means we partner with other companies to enable our customers to use new and evolving hardware solutions to monitor their health. We value relationships with hardware partners and enjoy excellent possibilities to work with Canadian-based hardware manufacturers. A lot of organizations depend on funding to succeed. While it’s thought to be easier to find funding through American-based organizations and therefore it may be better to be a US-based start-up to secure funding. This recipe for success is not necessarily true. A different option to successfully develop a new technology is rather than to look for a lot of funding and do something from scratch – developers may consider reaching out into their device community and look for partners. This is especially true if they are in the same geographical area as you as you are both likely to have similar business and technology issues such as importation clearances, US currency values, etc. for which you can combine efforts to deal with and share expenses/save money and time. Q. Where do you see wearable tech industry merging with medical OEMs? A. In the wellness or health medical market, wearable technologies are about
monitoring our body. There are three important components of a medical product, which includes a sensor (hardware), plus receiving software to manage those signals and then you need a qualified environment in which to measure and assess the meaning of that data. Whether the designer chooses to produce a wearable, tattoo-able, swallow-able, those three elements must be adhered to. Wearable technology growth represents advancements in technologies and the manufacturing process. Bringing wearable technologies forward is becoming a huge market because there is convenience to interact with wearable products. If designers can create a wearable consumer product with medical credibility, you will find the advancement of these technologies will move ahead even faster because they will have the potential for expanded be use by doctors and hospitals. The market uptake will be stimulated by this. This technology sector is truly exciting as everyone strives to build better, cheaper, sexier and more functional devices. Q. Describe the importance that medical devices play. A. Medical devices are very important in post-hospital discharge, monitoring, as well as primary and secondary disease prevention. Most importantly, use of these devices has the ability to save lives, increase quality of life and to save on healthcare spending. The challenge is that we, the consumers, will be the ones to spend the money on primary prevention. The healthcare system can do it, but they are more focused on delivering secondary prevention (illness emergency) solutions. Ultimately, it falls on the consumer to take the precautions and make an effort to manage and preserve their health on their own. Having access and using a wellness products can be used as a ‘first step’ in people taking control of their health, but it is not a best solution. Access to affordable consumer friendly medical devices is really what we need as medical products are better controlled in their manufacturing and their accuracy when used. Q. What advice would you give to emerging designers in the medical sphere? A. One of the challenges is you must have an idea that addresses a need – not just something ‘cool’. It is important to get validation from people in the medical market – to look for similar experience and a history of success. Before proceeding with plans on new device development, consider the costs of the materials to be used to build it, the product’s ease of use, who will ultimately use the product, what kind of training users will need and defining the intended use of your medical device. After looking at all of factors, you may wish to consider a partnership to bring your product to production and market. Sometimes the best way to protect your new idea to get to market quickly and collaboration may be a big advantage especially if it can avoid having two like products launched that will segment the market. When two device developers combine their efforts, they gain access to each other’s prospective customer base. Instead of having two separate entities struggling and competing for the same customers, it may be better to build a strategy together rather than individually. With competing products, marketing costs, legal fees, production costs and the regulatory reviews will be greater. Perhaps you can get to market faster - together.
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electronic products and technology • october 2015
Distribution / Supply Chain Management
How authorized distribution provides value at both ends of the supply chain By Guy Lussier, manager, TTI Montreal branch
North American branch offices. A wise man once said that These specialists work directly available-to-sell inventory was with premier suppliers to bring core to distribution’s value design engineers the newest proposition. That man was Paul products and most up-to-date Andrews, founder of TTI, and information about the thouone of the earliest proponents sands of new components availof authorized electronic compoable for tomorrow’s electronics. nent distribution as a means to Ongoing training and constant protect the supply chain. communication between the Andrews began his career as suppliers and these product a buyer at U.S. defense contracmanagers mean that these inditor General Dynamics, working viduals are a great resource on the F-111 fighter-bomber for specifications, cross matchprogram. When that aircraft ing available off-the-shelf comprogram reached end of life, ponents, or custom designing Andrews founded TTI, basing specific components for unique the company on sourcing and applications. All of these advanstocking the components that tages come from the tremendous he knew from his professional long-term relationships forged experience were the most diffibetween authorized distributors cult to obtain. By stocking that and their supplier partners. very specialized inventory, TTI TTI Executive Team: from left to right are Nick Kypreos, Sr VP & CFO; Don Akery, Sr. VP global business operations; created value – providing a go-to Scott Slack, VP & controller; Paul Andrews, CEO; Tom Vanderheyden, VP sales, Americas; resource for device manufacturers Focusing on IP&E Mike Morton, president, global sales & marketing; Michael Knight, Sr VP, product and marketing, Americas. who needed components. Soon Once a customer and the disword got around that TTI had tributor have identified the perstock when no one else did. ing to integrate the customer’s forecast fect component for the application and Benefits of authorized Today, electronic components are a data into the inventory management and the project moves from the design stage distribution commodity product in many cases and purchasing, the distributor can begin to full-up production, a quality distribuhaving available to sell inventory is still This is where the important distinction to build a more complete picture of tion partner can make a strong impact on key, but now there are even more areas between an authorized distributor and the overall market. With this data, the the profitability of the device. Typically, where distribution adds value. Authorized independent distributor comes into play. distributor and the supplier can work to over 85 percent of the circuit board is distributors serve as the conduit between Authorized distributors work directly with improve production pipelines over the populated with what are known as IP&E component suppliers and electronic the original component manufacturer, short- and near-term as well as plan for components, the interconnect, passive device manufacturing customers, allownever the black market or the fringe grey future growth and expansion needs. This and electromechanical components, that ing both to concentrate on what makes areas where counterfeit components can in turn improves overall efficiencies and enable the expensive and often customthem the most efficient and profitable. enter the supply chain. Working with an reduces lead times for components. These made semiconductors. Though IP&E typiauthorized distributor means customers steps make the supply chain more of a cally serves as only a fraction of the cost Advantages for the supplier can be certain the components in their partnership – supplier, distribution and involved in the board – around 7 percent end products are first quality and exactly the end customer. of the total spend, the sheer number of Component suppliers are experts in what are specified. Rather than potencomponents can put a strain on the supdesign, engineering and manufacturing, tially remarked or even counterfeited ply chain during production. No one wants they’d rather not be heavily involved Benefitting the customer their production line to shut down because in warehousing logistics, maintaining Customers purchasing components of a shortage of a ten-cent part. inventory, developing supply chain proAuthorized distributors serve to manufacture 21st century electronic The supply-chain expertise of an grams, or handling quick turn orders at devices are looking for increased flexas the conduit between authorized distributor can make or break less than lead time or less than minimum ibility and value-added services from a product line with tight margins. Spend order quantities (MOQs). component suppliers and their suppliers. Today, it is the norm that too much on production inventory and Authorized distribution helps solve electronic device customers want to buy the exact quantity the customer is suddenly backed-up warethese issues and lets both supplier and for their production schedule without housing expensive component inventories device manufacturer meet in the middle. manufacturing customers, being limited by MOQs and packaging they may not use until well into the Because a distributor sells to a large allowing both to concentrate constraints. They need the security of mature production run. Too few and the number of manufacturing customers, they on what makes them the most available inventory, responsiveness to line can grind to a painful, costly stop. combine the purchases of many into An effective and flexible supply chain their ever changing demands, and a wide a single order, enabling the supplier efficient and profitable. program must be tailored to partner the to manufacture in bulk. The distributor range of supply chain programs that get distributor with the customer’s production gains shipping discounts for the bulk them what they need when they need it. forecasts and allow the program to manage purchase and the customer benefits from Distributors have inventory on the components that can jeopardize quality lead times, floor inventory and production quantity price breaks and lower unit shelf and in most cases require no miniand reputation, or even open the door timing so that the right components are at prices, while ensuring supplies of critical mum order quantities – so, when a custo potential liability. This is a particuthe right place, at the right time. production stocks. tomer designing a new product needs a larly important consideration for those in Electronic component distribution has The component supplier achieves larger dozen components for prototyping and defense or medical device manufacturing come a long way from Paul Andrews workproduction runs that maximize production engineering, it’s a mouse click or phone where the risk of an unauthorized coming alone in his garage – today some of and can reduce their overhead costs on call away. ponent failure can be a matter of life or the world’s largest companies depend on raw materials. Because these components death. TTI to provide them with fully authorized will be going directly to the authorized One major advantage for the end components that pipeline seamlessly into distributor’s secure inventory, there is Guy Lussier is the TTI customer that comes from the strong their production line. It’s an industry that no need for the supplier to invest in Branch Manager of the relationship between an authorized dishas filled a great need and continues to warehouse space, management or stockMontreal office. He has tributor and the component supplier is add value to the electronics supply chain ing personnel. It becomes easy to see 40 years of experience the availability of design and engineering every day. the benefits throughout the supply chain. in the electronic resources. In the case of TTI, the branch industry. He joined For more information on supply chain These features only begin to scratch office product managers provide experTTI in 1993 to open a solutions from TTI, go to the surface of the advantages distributise at the local level for more than 30 Canadian office. http://ept.hotims.com/56239-62 tion brings to the supply chain. By work-
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distribution / supply chain management
electronic products and technology • october 2015
Disruptions add complexities to supply chain flow By Tim Kolbus, vice-president, global logistics services, Arrow Electronics, Inc.
Supply chains are complicated, and they become more time-sensitive and more complex as the number of supply chain disruptions increases. Canada ranked high again on this year’s FM Global Resilience Index, but even its supply chain isn’t immune to volatility and disruption. Canada’s vast size and highly dispersed population centers are obvious challenges. Add in the global trend towards shorter product lifecycles and ever-present import regulations, customs clearances and taxes, and you have a unique set of challenges for distributors and suppliers trying to do business in the region. Target famously miscalculated supply chain challenges when it expanded into Canada a few years back. Target survived its missteps, but other companies in a similar position may not have been as fortunate. So, if a global corporate behemoth like Target struggles with its supply chain in Canada, how does your organization even stand a chance? With some diligent assessment and preparation, you’ll be encouraged to know you are on the right track.
• Implement Standardized, Scalable Processes: Standardization not only saves time and money, it can also help mitigate risk. Henry Ford knew this when he set about mass assembling his Model T back in 1908 and the basic principle still holds true today. It’s why at Arrow, dedicated specialists manage specific aspects of our global trade management and compliance program—they become experts on a specific country and region-specific regulations, which makes them more valuable to our customers and better equipped to proactively identify future compliance challenges. The most effective standardized processes are those that can be easily scaled to meet increased demand. • Monitor, Measure and Assess. Wash, Rinse and Repeat: The most successful supply chain managers are constantly measuring and analyzing risk in an effort to continuously improve the strength and flexibility of their operations. Arrow works hard to foster a “Lean Sigma” culture of continuous, collaborative process improvements. A recent Global Logistics Olympics initiative we held resulted in over $500,000 in costsaving ideas for our distribution centers from Arrow employees around the world.
The importance of risk assessment Quite frankly, it’s shocking how few companies employ comprehensive risk-management strategies to protect their customers, suppliers, and their own business from supply chain disruptions. A recent study from Deloitte Consulting found that 53% of the global executives surveyed said that supply chain disruptions had become more costly to their organizations over the last three years, yet 45% said their supply chain risk management programs were only somewhat effective or not effective at all. Arrow regularly assesses its risk profile and audits its entire supply chain. We want to know exactly where our greatest vulnerabilities lie so we can prevent a disruption before it starts. That’s good for our customers, it’s good for our suppliers and it’s good for our own bottom line. A risk assessment might sound daunting at first. Rather than setting out to capture every single potential risk your company might face, start by looking internally at threats you can isolate and control. Once you have your internal house in order, it’s much easier to size up potential external threats.
Key things to consider when evaluating risks to your supply chain: • Prioritize Earnings-drivers and Critical Infrastructure: Arrow has two primary businesses, global components and enterprise computing systems. The demand for these businesses is different all over the world, so it makes sense for us to prioritize accordingly. In terms of critical infrastructure, focus first on safeguarding any internal systems that would seriously impact your earnings or brand reputation if they were to fail.
The new normal There is no way around it, we need to get used to the fact that volatility and disruption are the new ‘normal’ in supply chains. From the recent port explosion in China to severe weather events like Hurricane Katrina and the 2011 Japanese tsunami, it’s clear that serious and costly disruptions can and will happen. Here are some major disruptions on the We need to get used to the fact horizon that supply chain managers can, and that volatility and disruption should start preparing for now: • IoT and Big Data:
are the new “normal”
The Internet of Things or IoT is expected to transform the way companies do business and create smarter supply chains that connect people, products and services in ways never before thought possible. By 2020, experts predict there will be 25 billion physical devices connected to the Internet, and these devices will produce vast amounts of data. The smart, connected supply chain of the future will likely automatically notify a customer if a shipment of components arrives late to one of Arrow’s distribution centers and make any necessary adjustments to transport times and downstream manufacturing processes. You can’t build a connected supply chain overnight, so logistics professionals would be wise to start assembling their IoT building blocks now.
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• Multi-channel Distribution: By now, most companies have realized the tremendous potential of e-commerce. Arrow, for example, is currently undergoing a digital transformation to maximize the potential of this new distribution channel in getting components and value-added services into the hands of its customers. The move to e-commerce and other specialized distribution channels adds obvious complexity to a supply chain, and it will challenge logistics professionals to create a consistent customer experience. • Emerging Market Growth: There is a growing demand in emerging markets for electronic components and the value-added services that Arrow provides. At Arrow, we work hard at keeping our supply chain flexible and adaptive so we’re able to quickly adapt to changing market conditions like this. Risk assessments and mitigation plans are becoming increasingly important as businesses globalize their operations and supply chain networks become more and more complex, interconnected and interdependent. Whether your business is operating in Ottawa, throughout Canada or all over the world, monitoring and planning for potential risks will go a long way towards creating a stronger, more flexible and more resilient supply chain.
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distribution / supply chain management
electronic products and technology • october 2015
19
Segmentation enables the supply chain trifecta Lower cost, higher revenue and greater flexibility By Wade McDaniel, VP supply chain solutions, Avnet Velocity
The pendulum of power is shifting in the B2B supply chain. Driven by factors including increased globalization, greater access to product and market information, increased price sensitivity and the commoditization of many technologies, the B2B buyer/supplier dynamic has changed dramatically. Meeting customers’ ever-increasing demand for speed, competitive pricing and product personalization is no longer just a challenge for consumer product industries. Today, B2B customers not only want, but demand, the same convenience and ease of use they experience when, as consumers, they order through Amazon or any other advanced e-commerce engine. In fact, according to a report on B2B commerce trends from Oracle, 80 percent of B2B companies “recognize that their customers’ expectations have changed due to B2C retail practices” and are therefore embracing proven B2C best practices such as personalization and online catalogs. As this pressure ripples throughout the entire supply chain, a new B2B2C (business-to-business- to-consumer) trading model has emerged, according to SCM World. Supporting this emerging model will require the B2B supply chain to be even more agile, cost-effective and responsive than ever.
Experience matters
To maintain market share and protect their brand identity, suppliers/service providers need to ratchet up their focus customer experience management. Accenture’s B2B Customer Experience survey further revealed that customer experience will ‘fundamentally transform’ how B2B companies sell to and service their customers. Recognizing that no one supply chain model can maximize efficiency and profitability while still meeting the varied needs of a diverse range of customers, members of the supply chain, both upstream and downstream, are embracing supply chain segmentation. Segmentation, according to Gartner, is about understanding what customers value most and building the right supply chain operating model to satisfy these requirements. Through segmentation, companies can better align their resources so that they are not, for example, spending money delivering commodity products ahead of demand or holding up production waiting for custom parts to arrive with a consolidated shipment of standard products from overseas.
Segmentation strategy
Segmentation is not a new strategy, but until recently few companies had managed to successfully break down the traditional monolithic supply chain structure in favour of multiple, smaller and more nimble supply chains. Segmentation replaces the typical ‘one-size-fits-all’ supply chain model with multiple configurations customized to satisfy more targeted goals to avoid over-serving some customers and under-serving others. These objectives can be based on end-to-end metrics such as cost, expected service levels and both manufacturing and final delivery locations. For some companies, speed is paramount; others may place a higher value on service or differentiation, for other still cost may be the singular target. Whatever the value characteristic may be, supply chain segmentation is about managing multiple supply chain configurations to assure each customer gets what they most value. Establishing an effective segmentation strategy requires thorough cost-to-
serve (CTS) analysis. In its ‘Supply Chain Segmentation’ white paper, OPS Rules lists the following data sources needed for a comprehensive CTS calculation: • Inventory costs • Logistics costs, including cost to expedite • Manufacturing, labor and set-up costs • Costs to configure/assemble • Cost of direct materials • Variability of demand, supply and transportation • Lead-time analysis A rudimentary example of segmentation would be grouping high-volume,
P R O TO C A S E
low-mix customers in a supply chain built for efficiency, while the supply chain for low-volume, high-mix customers would focus on maximizing flexibility. OEMs that configure their supply chains based on these trade-offs can consistently satisfy customer demands without adding cost or risk to the supply chain. Supply chain professionals must realize that these compromises are not about settling for less; rather, they are about establishing priorities. Gartner provides the following example: “When a customer wants 100% on-shelf availability, the answer can no longer be ‘that’s not possi-
ble.’ It has to be, ‘yes, we can make that happen, but here is the new cost and price or trade-off required against product variety.’” There are a number of reasons why segmentation is being viewed as a crucial strategy for members of the electronics supply chain. For example, delivery performance is increasingly recognized as a key driver of customer satisfaction. According to the PricewaterhouseCoopers (PWC) 2013 Global Supply Chain report, best-in-class delivery was cited as one of the most critical elements of an optimized continued on page 20
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distribution / supply chain management
electronic products and technology • october 2015
Gap Wireless to distribute Tarana products for Urban Carrier Transport
Component Electronics moves into expanded facility
Gap Wireless, a leading provider of products and services for the mobile broadband and wireless markets, announced it will distribute products from Tarana Wireless, the industry’s performance leader in Ethernet-based universal wireless transport solutions. Tarana, based in California, has made a fundamental advance in Non-Line-of-Sight (NLoS) connectivity for carrier deployment primarily in urban and dense residential applications. “We’re pleased to add Tarana to our slate of exceptional vendors distributed by Gap Wireless because of their innovative solutions and ability to enable ubiquitous wireless coverage,” says Marc Bouvrette, president, Gap Wireless. Tarana provides service providers with a wireless backhaul solution for small cells achieving operation at full capacity even when wireless links are completely obstructed by multiple solid structures such as buildings, overpasses and vehicles. Tarana’s technology is suitable as an alternative to fiber for urban and dense residential fixed broadband, and to solve challenging capacity issues for mobile carriers. Benefits delivered by Tarana’s technology include ubiquitous coverage, unprecedented capacity and scalability, simplified deployment, zero-touch operation, and the lowest total cost of ownership of any NLoS product, Sifferman says. The solutions are designed for use in applications such as small cell backhaul, last-mile fiber extension to enterprises and multi-dwelling units, and tactical mobile operations.
SouthCom named disty of the year by Pulsonix
Mississauga ON-based Component Electronics Inc., a major independent distributor (by number of line items on shelf) of electronics components wire & cable in Canada, has moved into a new 50,000 squarefoot state-of-the-art facility. Updated weekly, the firm caries more than 150,000 line items in stock at its Mississauga warehouse, ready to ship same day. For more information visit the company’s website at www. componentonline.com or visit the walk-in store at 6330 Tomken Road in Mississauga ON.
Diverse launches new line of solder products Diverse Electronics Inc., Saint-Laurent QC, has added Stannol GmbH of Germany to its product line-up of consumable solder materials. Stannol is a manufacturer of solder bar, paste, wire and flux. In addition to its wide offering of solder materials, Stannol is patented to produce SN100C, a Nihon Superior licensed product used in soldering machines all over the world. The product provides an improved purity of tin in its solder, resulting in less dross. Also, the product does not contain silver, making it cost-efficient. “We are very happy to add Stannol to our consumables division,” says Diverse president Rick Masciotra. “Their high-quality products are a good fit with the rest of our product line-up. We are always seeking to provide our customers with the best solutions for their manufacturing needs, and Stannol definitely fits that mandate.” Stannol also brings to the table technical support from its experienced application engineers, as well as in-process solder bath analyses at no charge. Diverse Electronics is a Canadian-owned and based franchised electronic component stocking distributor with a division dedicated to production floor product solutions.
UK-based WestDev Ltd., producers of Pulsonix electronic design automation (EDA) software suite for schematic capture and pcb design, has presented its distributor of the year award to SouthCom Technologies Inc., Mississauga ON. SouthCom Technologies’ development and growth of Pulsonix in the North American market since their introduction in 2012 has brought a significant sales and service representation not previously seen for the product range. “Since the appointment of SouthCom in North America three years ago, we have seen exponential growth in North America,” says Pulsonix marketing director Bob Williams. “Year-on-year sales have accelerated beyond our expectations as more and more engineers come into contact with Pulsonix. We attribute this to the hard effort from those both at SouthCom and at the Pulsonix development HQ in the United Kingdom.” Introduced in 2001, Pulsonix EDA software has made its mark to set the standard for high-performance schematic design capture, simulation, printed circuit board layout and autorouting. • Available in a print and digital format “Pulsonix fits well in the market with its very attractive price to performance ratio. • Distributed at EPTECH trade shows
ELECtROSOurCE Canada’s only electronics industry directory
Supply chain trifecta continued from page 19
supply chain by 94 percent of the technology companies surveyed. But, given the diverse size, geography, and product mix of players in today’s supply chain, achieving perfect order fulfilment is more difficult than ever. In addition, proprietary technology advantage is becoming ever more fleeting. It used to be that a company’s products were so proprietary that once they get into a socket, exorbitantly high redesign costs prohibited part substitutions unless they were absolutely necessary. Today, however, the market for semiconductor IP is so robust, that “just about any large company with a big enough stake at the table can design their own chips,” according to Arteris V.P. Kurt Shuler. So, Shuler contends, either they “get what they want from established chip vendors or they will develop their own design that meets their needs.” The bottom line is that no matter what industry you are in, how ground breaking or routine your product is, how many items you sell to whom or in what region, every transaction is essentially an agreement between two parties: a seller and a customer. And these days, customer experience (CEX) is the holy grail of profitable growth. Therefore, to remain competitive, companies within the industrial supply chain must put customer experience at the top of their to-do list, and segmentation can be an essential element of the new customer satisfaction profile.
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electronic products and technology • october 2015
Printable Electronics
Canada’s printable electronics industry is gaining momentum
Industry association surpasses 60 members from across Canada By Peter Kallai, president and CEO, Canadian Printable Electronics Industry Association (CPEIA)
Earlier this year, the Government of Canada announced a $25-million investment to help build a state-of-the-art advanced materials research facility in Mississauga. This is a partnership between two of our members, the Xerox Research Centre of Canada (XRCC) and the National Research Centre of Canada (NRC). Canada’s printable and organic electronics (PE) industry is gaining steam, eager to take advantage of billions of dollars of opportunity emerging in market verticals around the globe. The new facility will pursue materials chemistry, formulation design, prototyping, testing, and chemical process engineering, to develop the printed electronics, devices, sensors and smart materials needed to take advantage of new opportunities in emerging market verticals such as medical, automotive, aerospace, defence, building automation and packaging. At the Canadian Printable Electronics Industry Association (CPEIA), this is exactly the kind of market-driven col-
laboration we work to achieve among our membership. The only way for Canada to compete on the global stage is to create a cohesive eco-system that unites industry-leading multinationals, innovative SMEs and public research organizations that are working on some aspect of PE with potential end users in relevant market verticals. In the full year since our launch, we have worked hard to build a Membership base that’s representative of this ecosystem. We have passed 60 members, from across Canada and abroad, and plan to reach 120 by the end of 2016 to encompass the full ecosystem the Canadian industry can draw upon. Our outreach to other industry associations such as PAC, Packaging Consortium and the Continental Automated Buildings Association (CABA) has led to strategic partnerships that we are levering to create meaningful joint programs for our respective members where there is crosscutting interest.
Printable, organic electronics aim to enable intelligent, active packaging The Canadian Printable Electronics Industry Association (CPEIA) and the Active & Intelligent Packaging Industry Association (AIPIA) have signed a Memorandum of Understanding to explore how printable and organic electronics can drive the development of new technologies that will reduce waste and supply chain costs for the global packaging industry. Securing this partnership with the AIPIA, a global association that brings together the world’s largest companies interested in intelligent packaging, represents a major achievement for the CPEIA. “The partnership with the AIPIA builds on our existing relationship with PAC, Packaging Consortium to remake the global packaging supply chain with intelligent alternatives that can address the industry’s greatest challenges,” says Peter Kallai, president and CEO of the CPEIA. “With the AIPIA’s reach throughout the global packaging supply chain and its technological focus, I am confident that together, our two associations can fuel a profound change that will benefit consumers, the environment and the industry’s stakeholders.” With printable, organic and flexible electronics (PE), the packaging industry is definitely thinking outside the box. PE is powering new ways to manage inventory, track items as they are shipped, better maintain product freshness, monitor medication usage, identify packing materials for re-cycling and turn consumer packaging into an interactive platform. As a worldwide association with 650+ Members that promotes high-tech packaging solutions, including those enabled with PE, the AIPIA is a natural partner to help the CPEIA promote the capabilities of Canada’s PE sector to the global packaging industry and identify international opportunities for its Members. “Our mandate is to decimate supply chain costs, reduce waste and increase profitability for our members through the implementation of high-tech solutions in packaging,” adds Eef de Ferrante, managing director, AIPIA. “PE has the potential to drive a ‘once in a generation’ shift in this industry, by enabling active and intelligent packaging solutions that offer the cost efficiencies and functionality suited for widespread market adoption. We are excited to explore where PE can take us with the CPEIA and its Members.”
The first two of these programs launched in September, IntelliPACK for the Intelligent Packaging industry and IntelliBUILD for the Intelligent Buildings industry. We are already drawing stakeholders in these verticals together through joint webinars, workshops and white paper working groups.
Good ecosystem builds an industry
These programs have one collective purpose – create cutting edge products and applications enabled with PE that have the market pull to generate new economic opportunities for Canadian industry and our international partners. Last April, we took the reins of Canada’s single dedicated industry event, the Canadian Printable Electronics Symposium (CPES), and repositioned it from a small technical meeting into an international event double in size and scope from its previous years. For 2016, we plan to double again. CPES2016 will be held at Sheridan College’s Brand New Conference Centre in Oakville, April 19-20. On other fronts, we have just launched a new industry careers portal, OPECareers.com, and continue to build our Speakers Bureau and marketing services
to help our Members promote themselves and the industry more effectively to potential partners and customers. Next month, we will once again be heading to one of the world’s premier industry events for all things PE, IDTechEx’s Printed Electronics USA conference in Santa Clara CA. (IDTechEx was one of our first members), as part of the delegation at the Canada Pavilion. This is the place to go for a quick and comprehensive introduction to the global market opportunity in PE. The CPEIA achieved a lot in its first year, well beyond our initial goals. We have an exciting plan for the future to help our Members build strong businesses in and around printable and flexible electronics in Canada. Our team will be working hard to extend our programs into other promising market verticals. If you or your organization is looking at this technology area or has an interest in PE as a developer, integrator, manufacturer or end user, consider the CPEIA your Canadian industry association and guide to the global marketplace. For a complimentary white paper on Canada’s PE opportunity, please visit http://cpeia-acei.ca/whitepaper/
Xerox Canada issued patent for graphene nano-sheets The Xerox Research Centre Canada (XRCC), Mississauga ON, has been issued a US patent for its newly developed grapheme nano-sheets. Two hundred times stronger than steel, graphene is a thin, flexible conductor that could form the basis of a whole range of next generation devices such as ultrafast transistors that will dramatically increase the processing speed of a personal computer, smartphone or tablet. Hailed as the miracle material in the world of electronics and photonics, Xerox scientists are exploring materials such as graphene for use in digital manufacturing to make smart 3D structures that support the Internet of everything (IoE). Representing the 2000th patent for the invention, dubbed Graphene Nano-Sheets and Methods for Making the Same (U.S. Patent 8,734,683), XRCC researchers Yiliang Wu and Sandra Gardner were named on the patent. Wu, a principal scientist, leads the center’s printable electronics activities. He was one of the first recipients of the Xerox
Anne Mulcahy Inventor Award, an honor given to Xerox inventors whose patents open up new growth opportunities for the company. Gardner, a research technologist, specializes in materials characterization, an area that uses various techniques to probe into the internal structure and properties of a material. Xerox is exploring methods and software that use data collected by cameras to remotely detect vital signs and other physiological reactions. This patent covers realworld services that could be built around human ëremote sensing’ such as a web service that can detect the level of nervousness a person experiences when speaking, and help the speaker improve his or her performance. Established in 2009, located in Bangalore, India, the Xerox Research Centre India is the newest research center at Xerox. This joint patent is the first issued to an XRCI researcher and points to Xerox’s focus on emerging markets, and its ability to conduct research globally.
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ProductSource
electronic products and technology • october 2015
product source feature product source feature product source feature
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