2013
Planning Guide
Market Coverage Make the most out of your media partnership MM&D serves the Canadian supply chain community. We do it by providing trusted information that decision makers need to do their jobs more effectively. We reach the right audience with a message they look forward to receiving. Leverage this powerful combination by marketing your product through one of MM&D’s multiple media channels. We offer print, web, enewsletter, edirect, video, webinar, content, research and thought leadership as part of integrated marketing campaigns.
Our editorial offers the latest news about developments in the supply chain—including new technologies, products, processes and solutions. We provide a how-to approach for supply chain managers who buy and specify products and services for the warehousing, distribution and transportation functions of companies across the spectrum, from small to large, in all types of industry and retail. We highlight the best practices industry leaders are using to streamline their supply chain processes. Emily Atkins, Publisher/Editor-in-Chief 416 510 5130 | eatkins@bizinfogroup.ca
MM&D’s editorial covers the integrated supply chain Warehousing & 3PL
Supply Chain Finance
Datacapture
Transportation/ Logistics
Warehouse Design
Packaging for Distribution
Information Management
Inventory Management
Materials Handling
Order Processing/ Purchasing
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MM&D | 2013 Media Planner
Who Reads MM&D?
…rate MM&D as good to excellent
MM&D offers 17,655 qualified subscribers*.
…rate MM&D’s website as good to excellent
* See the June 2012 Audit Statement.
“ MM&D is a great resource for understanding what and who is making things happen in our industry.”
On average, 51,000 people read each issue of MM&D**.
2012 Readership Survey. ** Source: Pass along rate from 2012 Readership Survey.
…are resonsible for materials management logistics and warehousing/ inventory management
An average of 12,000 pageviews per month are seen by more than 7,500 unique visitors.
MM&D | 2013 Media Planner
…perform more than 1 job function
…purchase or influence transportation services
…are in management
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2013 Editorial Calendar
January/February
March/APRIl
May/JUNe
JULY/aUGUST
Third-Party Logistics Guide
Operations challenge case study
Operations challenge case study
Operations challenge case study
Logistics Focus
Trucking
Transport trends
Airfreight
Trucking
DC Technology
Dock equipment
Forktrucks & Accessories
Automated storage and handling
Forktrucks & Accessories
Promat report
Supply Chain Canada showguide
Supply Chain Canada report; IWLA report
PMAC Report
Maintenance
HR
Network design
DC planning
Datacapture
Canadian Food Chain
Datacapture
Canadian Food Chain
Food Chain/ Temperature control
SME Supply Chain
Warehouse Design
January Executive Outlook
March Datacapture
May Lift trucks
July SME Supply Chain
February Maintenance
April Dock equipment
June Food Chain
August Datacapture
January 28 February 4 February 25
March 18 March 25 April 25
May 10 May 17 June 7
July 22 July 29 August 19
Cover Story
EVENTS
Operations Special Reports
Roundtable Opportunity
Online
Ad Closing date AD Material Due Mailing Date
Contact Us Publisher/Editor-in-Chief: Emily Atkins 416 510 5130 eatkins@bizinfogroup.ca 4
Senior Account Manager: Catherine Martineau 647 988 5559 cmartineau@bizinfogroup.ca
Editor: Carolyn Gruske 416 442 5600 x3265 cgruske@bizinfogroup.ca
Production Manager: Kimberly Collins 416 510 6779 kcollins@bizinfogroup.ca MM&D | 2013 Media Planner
In every issue: Best practices Materials handling equipment Third-party logistics (3PL) Fork trucks + mobile equipment SePTEMBER
OCTOBER
November/DECEMBER
Operations challenge case study
Survey of the Supply Chain Professional
Operations challenge case study
Datacapture
Rail
Ocean shipping
Trucking
Supply chain software (WMS,
Pallets
Racking and storage
Security
TMS, YMS, ERP, import/export)
CSCMP Report
IWLA Canada CITT Report Modex Preview
Automation
Logistics management DC/warehouse management
Visibility
Equipment Acquisition
Software selection
Site selection
Datacapture
Fleet Management Software
Datacapture Supply Chain Vision 2014
Inventory control
Sustainable DCs
Professional Development
Transportation trends Freight forwarding
September DC design
October Datacapture
November Professional Development December Fork Trucks
August 26 September 3 September 23
September 30 October 7 October 28
November 11 November 18 December 12
Courier/expedited Company milestones Personnel changes Done deals Global supply chains Customs & cross-border logistics Professional development Legal issues
MM&D | 2013 Media Planner
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Print Rates & Specifications Rates
1x 3x 7x
Full Page 2/3 Page 1/2 Page Island 1/2 Page Hor./Vert. 1/3 Page 1/4 Page Inside Cover Outside Cover Double-Page Spread Dimensions
$5,500 $4,900 $4,000 $3,700 $3,300 $3,150 $6,600 $6,700 $8,700
Inches
$5,200 $4,600 $3,700 $3,500 $3,000 $2,850 $6,200 $6,300 $7,800
$4,900 $4,300 $3,300 $3,200 $2,800 $2,600 $5,900 $6,000 $7,400
Millemetres
Width Depth Width Depth Full Page (Bleed) 8-3/8 11-1/8 211 282 Full Page (Live) 7 10 178 254 2/3 Page Vert. 4-1/2 10 114 254 1/2 Page Island 4-1/2 7-1/2 114 191 1/2 Page Vert. 3-3/8 10 86 254 1/2 Page Hor. 7 4-7/8 178 124 1/3 Page Vert. 2-1/8 10 54 254 1/3 Page Sq. 4-1/2 4-7/8 114 124 1/3 Page Hor. 7 3-1/4 178 83 1/4 Page Hor. 7 2-3/8 178 60 1/4 Page Vert. 3-3/8 4-7/8 86 124 Double Page (Bleed) 16-1/2 11-1/8 419 282
Full Page – With Bleed 8-3/8” x 11-1/8”
Full Page – Live Area 7” x 10”
2/3 Page Vert. 4-1/2” x 10”
1/2 Page Island 4-1/2” x 7-1/2”
1/2 Page Vert. 3-3/8” x 10”
1/2 Page Hor. 7” x 4-7/8”
1/3 page Vert. 2-1/4” x 10”
1/3 Page Square 4-1/2” x 4-7/8”
1/4 Page Hor. 7” x 2-3/8”
1/4 Page Vert. 3-3/8” x 4-7/8”
Mechanical Requirements a) Trim size – 8-1/8” x 10-7/8” deep. b) Column dimensions: three columns each 2-1/4” x 10” deep (57mm x 254mm) c) Method of printing: Web Offset d) Single page live area: 7” x 10” e) Single page with bleed: 8-3/8” x 11-1/8” f) D ouble page spread bleed size: 16-1/2” x 11-1/8”, Double page spread trim size: 16-1/4” x 10-7/8”, Live area: 15” x 10” g) Method of binding: Saddle-stitched. Ad submission requirements F TP address for uploading ads to MM&D (requires FTP software): ftp://bigftp.businessinformationgroup.ca, Login: mmd, Password: mmd8642. • Requirements for artwork: All fonts and images must be supplied or embedded in the PDF file and meet print specifications (CMYK, 300 dpi). The preferred file submission is a high-res, print optimized PDF, but we will accept the following file formats: Adobe Illustrator CS4 (Mac/PC), Adobe Photoshop CS4 (Mac/PC), Adobe Indesign CS4 (Mac/PC), QuarkXpress (Mac/PC). • Questions? Contact Kim Collins, production manager, at kcollins@bizinfogroup.ca or 416-510-6779. •
Contact Us Publisher/Editor-in-Chief: Emily Atkins 416 510 5130 eatkins@bizinfogroup.ca 6
Senior Account Manager: Catherine Martineau 647 988 5559 cmartineau@bizinfogroup.ca
Double Page Spread – With Bleed 16-1/2” x 11-1/8”
Editor: Carolyn Gruske 416 442 5600 x3265 cgruske@bizinfogroup.ca
Production Manager: Kimberly Collins 416 510 6779 kcollins@bizinfogroup.ca MM&D | 2013 Media Planner
www.mmdonline.com Online Rates & Options 1
1: Website Advertising
Pixels
Price
Big Box 300 x 250 Half Box 300 x 125 Leaderboard 728 x 90 Badge 125 x 125 Billboard 300 x 600 12,000 page views and 7,500 unique visitors per month. 2: E-Newsletter Advertising Pixels Big Box 300 x 250 Text 620 x 130 Newsletter Exclusivity: 14,000 subscribers
$500 $300 $500 $200 $700 Price $950 $950 $1,700
3: E-Direct Advertising (Targeted Marketing Email) Drive traffic to your website or promote an event. MM&D can send your message to an exclusive and targeted audience through our extensive email contact lists. We can segment the audience for you to ensure you are reaching the people you need. Cost per 1,000 names: $300. Segmentation, add 25%. Approximately 15,000 subscribers
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Online Advertising Sizes Leaderboard (728x90) – Website Only
Text Ad (620x130) – eNewsletter Only
3 Billboard (300x600) – Website Only
Big Box (300x250) – Website & eNewsletter
Half Box (300x125) – Website Only
Badge – Website (125x125) Only
Webinars Webinars are a powerful tool to establish your reputation as a thought leader in the marketplace. Turnkey service. Archived on our website. Press Releases Try our PR service. We post your release on the MM&D website for $250.
MM&D | 2013 Media Planner
Sponsored Articles Our expert editors will help craft an article about a pertinent topic. The article will be posted to the MM&D website and promoted in our eNewsletter. Lead generation. Starting at $3,000. Custom eNewsletter Publish your content to MM&D’s website and send it to 10,000 selected subscribers. You control the look and content. Performance metrics and lead generation. Starting at $5,000 for one. 7
Unique Marketing Opportunities
Thought Leadership Roundtable Opportunities Sponsoring an MM&D editorial roundtable will give your company incomparable exposure. Associate your business with a custom roundtable project and demonstrate your enterprise’s thought leadership to the Canadian supply chain community. Our role: • Brainstorm compelling topic ideas; • Invite participants; • Organize the event logistics, including venue, catering, AV, and participant gifts; • Host and moderate the roundtable discussion; • Write and publish the feature article based on the roundtable in a print edition of MM&D, and online.
Your role: • Help determine the topic; • Provide a representative to take part in the roundtable discussion; • Help select the other participants; • Distribute the results to your clients and prospects as you desire—print overruns and video are available options.
The research Option Adding a custom research survey to your roundtable brings a unique marketing project to a whole new level.
feature editorial report that can be published as the cover story in the magazine.
We will work with you to create a research survey designed to highlight an important issue that affects our readers.
Experience shows that a far richer, more practically useful research result can be achieved by inviting seasoned practitioners to comment on the survey findings in a roundtable conversation. Their collected wisdom, in conjunction with hard facts, produces a powerful message—true thought leadership in the field of global supply chain management.
Your research-based event includes custom survey research on a strategic topic of your choice, followed by a roundtable discussion. The results are synthesized into a comprehensive
Webinars You’ve got valuable information and expertise to share with Canada’s supply chain managers, but need a qualified audience and a way to reach it effectively. A targeted Webinar, hosted and moderated by MM&D’s editor can be an important part of the solution.
Contact Us Publisher/Editor-in-Chief: Emily Atkins 416 510 5130 eatkins@bizinfogroup.ca 8
Senior Account Manager: Catherine Martineau 647 988 5559 cmartineau@bizinfogroup.ca
Webinars are used to conduct presentations via the Internet. A Webinar is a highly effective tool to position your firm as a thought leader in the topic area. It is also a powerful Leads Generator.
Editor: Carolyn Gruske 416 442 5600 x3265 cgruske@bizinfogroup.ca
Production Manager: Kimberly Collins 416 510 6779 kcollins@bizinfogroup.ca MM&D | 2013 Media Planner