Installer Focus

DELIVERING MORE FOR INSTALLER PARTNERS

Over the last 3 years Endurance Doors have continued to invest in their Installer Partner programme, which includes an enhanced showroom support package, digital marketing assets, SEO optimised website listing and a proven local lead generation platform among other scheme benefits.

It’s very much a proven programme that helps Installer Partners excel in their respective local markets as Scott Foster, Head of Group Sales and Marketing for Endurance Doors outlines. He said: ‘There are many installer schemes in the industry with some better than others, but the Installer Partner programme from Endurance Doors, we believe is a standout package and we’ve taken inspiration from outside our industry to help achieve this. He continued: ‘There’s a free listing on our website which has been designed with SEO in mind, thanks to our digital partners ICAAL, along with a wide range of assets from our marketing hub including brochures, social media collateral, imagery and POS materials. Yet it’s the work we’ve done on a local basis to drive leads that has really helped us standout and importantly, has provided our Installer Partners with consistent, pre-qualified leads at no cost to them.’

Elsewhere within the business, Endurance Doors have done much to help implement a world class customer care programme including Amicus, a ticketing system for customer queries with the promise of a fast-track resolution, whatever the query. Amicus has been designed to improve the flow of information to and from Installer Partners and is part of a wider agenda in new IT infrastructure.

With an ‘Excellent’ 4.8 rating from over 1,300 reviews on Trustpilot it’s not just marketing hype, but a cultural way in which Endurance Doors cares about their Installer Partners and ultimately, the end consumer. For further information on the Endurance Solid and Secure composite door range please call the sales office on 01652 659259, visit https://endurancedoors.co.uk, or e-mail marketing@endurancedoors.co.uk. You can also add to the Twitter following @EnduranceDoors.

ENQUIRIES UP 80% FOR FRAMEPOINT®

Interest from installers in Tommy Trinder’s Framepoint® app has soared over the summer; demos are up 80% on last year.

Tom Barfield, Business Development Consultant to Tommy Trinder, has been busy; he’s carried out more than double the number of demos of the firm’s Framepoint® app over the summer than in the same period last year. “Market sentiment is definitely changing,” says Tom. “With the threat of recession, installers are looking to shore up conversion rates and keep growth on track by bringing in tools that give them a competitive edge. As the market tightens, we’re expecting to see demand for Framepoint® continue to strengthen.” Tommy Trinder’s patented Framepoint® Technology allows users to free draw PVCu, aluminium and timber windows and doors with your finger or mouse, just like sketching on a pad. Ironmongery, colour and bar options can be visualised and priced in real time. And in a tap installers can show clients how their new windows and doors will look in situ.

“It’s about making the most out of every lead and installers are looking for software that will wow customers and help them stand out from the crowd,” says Tom. “It feels like Framepoint® has a significant part to play in keeping installers ahead in uncertain times.”

Carl Tucker, MD of TNT Windows in Stafford, agrees: “Having Framepoint® brings you onto a different level,” says Carl. “It makes you look professional. Customers appreciate the quality of the quote. And I can show them the quality of the products without having to take out sample windows!” Installers interested in finding out more about Framepoint® can book a free demo with Tom Barfield at www.tommytrinder.com.

ALUK REVEALS THAT INSTALLERS STILL NEED INFO ON PART L

It might be more than two months since the rules changed on Part L of the Building Regs, but AluK says there is still a real hunger for knowledge and information at the sharp end of the industry.

Having delivered one of the most extensive communications programmes in the industry to its network of fabrication partners, AluK is now also talking directly to installers to help ensure that the messages about how to respond to the tougher thermal efficiency requirements have reached the people who actually have to demonstrate compliance via Building Control or any of the certification agencies. Michael Williams, AluK’s Managing Director, says that fabricators are still reporting relatively low levels of awareness amongst their customers of what Part L means for them in both the retail and the new build sectors and in the different regions of the UK. This is borne out by the fact that AluK has just had a record 36% open rate on its most recent email to installers about the topic and almost 350 downloads of its two Part L Guides covering England and Wales from the website at: https://www.alukgb.com/learning/what-is-doc-l Michael explains: “There has obviously been a huge amount about Part L in the trade press and online, but a significant minority of installers have clearly either been too busy to engage with that or have been caught out by the speed at which the updated Regs have come into force. Many in fact are still questioning whether they need to do down the U-Value or WER/DSERs compliance route and whether they now have to fit triple glazing, and are looking for answers from their suppliers. “We have already provided a number of tools to our fabricators to help them get the message across to their customers that AluK products have been enhanced to deliver compliance via either route, and that their costs don’t need to rise because we’ve achieved that using double rather than triple glazing. “However, there is still obviously work to do, so we’ve given installers full access to our dedicated Part L website which contains all they need to know and have created a useful guide to Part L specifically for them which shows exactly what they need to do in order to comply.” Installers can download the free AluK Part L guides via: https://www.alukgb.com/learning/what-is-doc-l or they can request a printed copy from: info.uk@aluk.com.