Colour

A BIG SPLASH OF COLOUR

– HELPS PUT SHEERLINE CUSTOMERS AHEAD

Sheerline have invested over £1 million in a new state-of-the-art powder coating plant, bringing the most important secondary process that happens to aluminium profiles in house for the first time. This further investment in their fully vertically integrated, single site UK manufacturing facility helps strengthen Sheerline’s ability to offer its customers the very best service and quality possible. Ensuring that every Sheerline profile has a beautiful, consistent and blemish free finish.

Greg Grabski, Garnalex’s Powder Coating Plant Manager explains: ‘In the past, we have relied on third party suppliers to powder coat our products, - using well known and well-respected companies to keep up with the growing demand for the Sheerline range. Traditionally this has meant transporting mill finished profiles from our warehouse to the powder coaters, waiting for them to process it, then collecting it back, before it’s put into stock. This obviously racks up mileage, increases the products carbon footprint, and unavoidably introduces an extra incremental opportunity for damage to occur. By investing in our own powder coating facility, housed next door to our Hybrex aluminium press we have built in efficiencies and significantly reduced stock movement – taking up to 5 weeks out of the process involved in putting painted profiles into stock. This added agility, ensures we can fulfil customers’ orders on time and in full, as well as giving us direct control over quality checks, with the ability to rectify any issues in hours rather than weeks. I come from the automotive industry – where I gained my experience in running quality obsessed painting operations. I will be using these skills and the higher quality expectations that automotive supply chains work to, to embed the correct processes and procedures into our operation - ensuring Sheerline’s powder coating is best-in-class.’ With one of the very best seven stage chrome free pre-treatment systems and a GEMA Magic Cylinder fast colour change system at the heart of their painting facility, the powder coating plant has been sited adjacent to their incredibly efficient modern aluminium press to optimise production flow, ensuring they keep up with their customers appetite for the award winning Sheerline range. ‘Our intention is to exceed the standards defined by Qualicoat as a matter of course. Qualicoat is primarily a commercial specification standard, that is less appropriate for residential aluminium windows and doors. Visual acuity checks that are based on a 3m viewing distance may work for large commercial contracts but leave many homeowners understandably disgruntled. Lots of windows just can’t be viewed from that distance internally. As we bed our new operation in, we will be looking to tighten these standards to offer a better service to customers and more peace-of-mind for homeowners.’

As one of only a handful of systems companies that extrude and paint themselves, Sheerline already stands head and shoulders above most of the competition. However, their truly unique edge in the market is how the new in-house painting capabilities combine with their unique Thermlock® thermal breaks. The way Sheerline has been designed enables profiles to be rolled quickly to meet each customer order – enabling them to offer any dual colour combination, from a standard 12 colour range in just 10 days. This agility gives customers the confidence to use colour and service levels as a key selling aid against rival systems. All Sheerline systems are available in a range of 12 colours. Pure White, Anthracite Grey and Jet Black in matt as well as Hipca Gloss White, alongside Cream, Agate Grey, Squirrel Grey, Pastel Turquoise and Chocolate Brown and three anodised metallic effects. Coupled with an efficient bespoke colour service that only adds an average of a week to orders, Sheerline customers are well placed to keep up with the latest colour trends to ensure they meet their installers and homeowners needs.

To learn more about Colour by Sheerline, visit www.sheerline.com/colour.

You can also call 01332 978000 or email info@sheerline.com. Follow @SheerlineSystem for the latest news and updates

EPWIN WINDOW SYSTEMS LAUNCHES IMPRESSIVE PROMOTIONAL PACKAGE FOR COLOUR

Epwin Window Systems has developed a suite of impressive marketing materials to help fabricators and installers make the most of their new colour offer. Gerald Allen, Head of Marketing at Epwin Window Systems, said: “Colour offers incredible opportunities for fabricators and installers. With Epwin Window Systems they have everything they need to secure higher value sales and tap into consumer demand for high end products.”

The marketing materials include an extensive range of marketing collateral purposely designed for trade and retail markets. For retail, assets include a dedicated consumerfocused colour brochure that is packed with high quality lifestyle imagery along with a retail video illustrating the benefits of coloured products. Retail point of sale material includes showroom graphics, posters and pop-up displays to help draw consumer interest as well as leaflets they can take away. There are also retail swatch books for consumers to browse through the colour options available along with retail mood boards to help guide the process of visualising the right colour palette for their home. To help with social media marketing, a selection of social renders has been designed for both trade and retail markets. There is also an impressive bank of videography and gif files to further promote the colour offering across all digital platforms plus a series of trade eshot templates too. All the materials have been developed by Epwin Window Systems’ award-winning marketing team and combine high calibre creativity with tried-and-tested effectiveness. Customers can download or order copies of any of the materials via Epwin Window Systems’ Connect digital portal. Gerald said: “The extent of the colour collateral covers all marketing touchpoints so our customers have access to a professional, joined up approach. All items can be personalised with the customers’ own branding to help connect with their audience on a more personal level.” Underpinning all the materials is a powerful colour proposition. Epwin Window Systems’ colour offering features 19 stocked foil finishes which include on-trend colour choices including Sage, Claystone and Pebble Grey. They also offer 30 Made to Order options that reflect modern trends in colour selection, including an expanded selection of contemporary greys and heritage colours in addition to new metallic finishes for the best in modern aesthetics.

Next-level aesthetics have also been escalated in the new offering with the use of five complementary base colours: white, tan, brown, cream and grey. The base colours have been selected to complement the foiled options for the best in high-end aesthetics. All colours in the range benefit from Epwin Window Systems’ continued investment in state-of-the-art colour technology, including two Luna R lamination machines, which offer the best in lamination technology. Gerald concluded: “Epwin Window Systems has everything fabricators and installers need to promote colour, from the exceptional product range to the powerful marketing materials. For anyone seeking to make the most of what the next generation of coloured windows and doors has to offer, look no further than Epwin Window Systems.” Tel: 0845 340 3968 – www.epwinwindowsystems.co.uk