FOOD REVIEWS
N FOODWN ON POTATOES AND A FOCUSGO S YOU THE LOWDO
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outh Africans are keen consumers of potato chips. But consumers are often not aware of the different types of chips available for them to enjoy. Potato chips come in many different forms, skinny fry chips, slap chips, oven baked chips and even potato wedges which makes for a great addition to any meal. ‘’McCain is South Africa’s number 1 frozen food supplier and because of this we have a good understanding of which potatoes will offer the best results for consumer’s needs. We work very closely with farmers to ensure the best farmfresh potatoes for our products all year round” says Japie Engelbrecht, Potato Supply Manager at McCain. It is with International Potato Chip Day (14 March 2015) in mind that McCain would like to inform potato chip fans that a potato is not a potato is not a potato. According to Engelbrecht, “Almost 2.2 million tons of potatoes are produced annually in 16 geographical areas within South Africa, with the bulk of all potatoes being harvested in the Western Free State and Limpopo. There are numerous cultivars with different growth habits and periods as well as eating quality. Diverse cultivars will result in potatoes with different colours, textures and flavours. As touched on above, potatoes are a bio-diverse crop that often delivers a non-uniform product. In order to assist consumers in using a suitable choice of cultivar that will perform according to their expectations there is a potato classification system which is used to categorise potatoes according to their eating quality. The categories included
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in this system focus on: boiling, roasting, frying, chipping (oven bake), microwave, mash etc. Only the best farm-fresh potatoes are selected to produce McCain potato products. “At McCain, vegetables and potatoes are frozen just hours after harvesting in order to lock in the nutrition. Consumers can be rest assured that by choosing from McCain’s range of products they are getting the nutrition needed for a healthier lifestyle and will also allow them to always be prepared for weekday dinners and weekend gatherings with family and friends,” says Engelbrecht. The McCain team has worked hand in hand with its trusted farmers to ensure that consumers have the best potato cultivar to fry, roast or bake in the oven – McCain takes care of the taste, colour and texture. The McCain frozen potato range consists of Fry Chips, Slap Chips, Skinny Fries, Oven Chips, Wedges, and Roast Potato. McCains’ range of frozen potato chips allows everyone to enjoy the freshness and goodness of real potatoes in their homes in a matter of minutes. It’s all good – from farm to fork.
Interesting facts from Japie Engelbrecht, Potato Supply Manager for McCain: • Almost 2.2 Million tons of potatoes are produced in South Africa annually • It takes between 5 – 7 years for McCain to plan their varieties and volumes
• McCain is involved from seed to final product • McCain has a number of top commercial farmers who only plant seeds that have been certified by the South African Seed Potato Certification Scheme, these farmers harvest only for McCain • Potato seeds can be cold stored for up to nine months • McCain has a better understanding of the current issues with other potato farmers • McCain also supports two farming operations by supplying new farmers with a farm manager to support them through their first two years and to assist them to make a profit in their first and second years • The Agronomy department focus on researching and developing new products • Once potatoes are harvested (just before Winter) they can be stored in storage facilities for up to five months • All potatoes that arrive at the Delmas Factory are graded and processed according to product requirements • In 2010, global food safety regulator AIB International, awarded the McCain factory in Delmas with a gold standard accreditation – the highest accolade in the AIB system • South African consumers prefer a lighter coloured chip as opposed to the European consumer, as a result frozen chips are truly the “perfect chip” with limited defects or original shapes – this often leads to consumers questioning whether frozen potato chips are made from real potatoes.
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