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NEW LIQUOR PRODUCTS
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BRAND NEW BEVERAGES
GROLSCH UNVEILS BOLD GLOBAL REDESIGN Established in 1615, Grolsch has over four centuries of rich stories and an uncompromising commitment to brewing beers of true substance. To remind consumers of its heritage, the Netherlands-based brewer will showcase the brand stories and symbols it was built on, through a striking new re-design and branding. The Grolsch logotype has been carefully redrawn to capture the character and craftsmanship of the brand’s original hand-painted signs, returned to its heritage red and placed within a clean white disc – a combination that is already familiar from the ceramic stopper which has always crowned the swing-top bottle.
The swing-top and disc are supported by authentic symbols of Grolsch’s substance from the brand archives. The Grolsch Brewery heritage mark celebrates the distinctive two-hop recipe pioneered by Peter Kuijper, whose signature also graces each pack. One of the brand’s earliest advertising lines, “Vakmanschap is Meesterschap” (meaning “craftsmanship is mastery”) returns to the pack alongside the 1615 date, which serves as a reminder that Grolsch’s brewing history is twice as long as most other beers. Consumers can look forward to seeing Grolsch’s new pack in the iconic 450ml swing-top, the 500ml can and 330ml bottle in all leading liquor
CONVENIENCE AND TASTE FROM GREENALL’S AND OPIHR READY TO DRINK GIN & TONIC SERVES Greenall’s Wild Berry Gin & Tonic and Greenall’s Original Gin & Tonic come pre-mixed, so you can enjoy wherever the party’s happening without any fuss. The bold packaging offers a colourful nod to the two flavours, with the pearlescent bright pink (Wild Berry Gin & Tonic) and bright green (Original Gin & Tonic) cans ensuring high impact on shelf and strong appeal among the target millennial audience. The Opihr G&T serves are the perfect choice for outdoor fun thanks to their great taste and handy twist-off caps. No bottle opener necessary! The range includes three flavours – Opihr Gin & Tonic with a dash of ginger, Opihr Gin & Tonic with a twist of orange, and a simple classic Opihr Gin & Tonic. So whether at festivals, when having friends over for a braai, or when casually hanging in the park, the Greenall’s and Opihr G&T RTD serves are a convenient and enjoyable way to enjoy award-winning taste of some of the world’s best gins without the hassle of mixing. Both available at major wholesalers & retailers nationwide. For more information visit: www.greenallsgin.com and www.opihr.com
stores, restaurants and bars across the country from this month. To experience it first-hand, the new pack will be activated in selected premium outlets within the country throughout the year, kickstarting the initial one in Tembisa’s very own Hang Awt, owned by one of South Africa’s brightest talents, Shimza. Join the conversation on social media: Twitter: @GrolschSA Instagram: @GrolschSA Facebook: @GrolschSA
MUSGRAVE CRAFTED SPIRITS LAUNCHES PREMIUM POTSTILL BRANDY RANGE Musgrave Crafted Spirits, known for being an innovative and disruptive brand in the South African spirits industry, was among the first to launch premium craft products Musgrave Original Gin and Musgrave Pink Gin. Boasting highly awarded flavour infusions that delight consumers worldwide, it’s the latest offering, Musgrave Copper (infused potstill brandy) that promises a new disruption in the market: Musgrave Copper Vanilla and Musgrave Copper Black Honey. The Copper range is more aligned to the Cognac drinker than to a traditional brandy drinker, using the finest potstill brandy with the added excitement of flavour infusion. It attracts a consumer who exists beyond the preconceptions of their gender, age or race; they seek out the new. For more information visit: www.musgravespirits.co.za
