Leadership Profiles In total, 90 interviews were conducted to inform this report. The Survey Participants represent a diverse set of leaders across the business, non-profit, and academic fields from all Canadian provinces and one territory. Please see Appendix 1 for a profile of all interviewees. Please see Appendix 2 for a full description of the methodology and Interview Guide. At times, this report will distinguish between ‘Business Leaders’ and ‘Accelerators’ to illustrate some differences and similarities in views and opinions of the two groups.
Business Leaders: These leaders serve in senior roles within businesses. They are most often leaders from private and public for-profit businesses across Canada along with some co-operatives, credit unions, and not-for-profit organizations. Of the Survey Participants, 66% are identified as being in the Business Leaders group.
Accelerators: These leaders serve in organizations or positions which can help businesses and the business community, in general, accelerate their transition from the status quo to a world in which businesses increasingly link profit with purpose. They are often leaders from non-governmental organizations, professional services firms, government agencies, academia, and labour unions. Of the Survey Participants, 34% are deemed to be in the Accelerators group.
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