Global Citizen 57

SPRING 2021

BUSINESS

PHILANTHROPY

THE FUTURE OF BIOHACKING

DUBAI CARES

WORKPLACE PREDICTIONS 2021 TAKING A STAND FOR GENDER EQUALITY

AUTOMOTIVE

HOROLOGY

THE AUDI E-TRON

OMEGA SPEEDMASTER MOONWATCH HUBLOT BIG BAND E PREMIER LEAGUE

THE MERCEDES -MAYBACH GLS CADILLAC ESCALADE 2021

ANTHONY FAUCI AMERICA'S DOCTOR

BUGATTI CHI RON W 16 TO UR BIL LON Gentlemen, Start Your Engines. The Bugatti Chiron W16 Tourbillon from Jacob & Co. recreates the famous Bugatti W16 engine in a timepiece. Visible from the top and through the Bugatti horseshoe grill, the world’s first “engine block” animation starts at the push of the right hand crown, the crankshaft turning and the

pistons pumping. A seamless marriage of the worlds of hypercars and high watchmaking, the Jacob & Co. Bugatti Chiron W16 Tourbillon is available in titanium, 18K rose gold, gemset and bespoke versions.

The Dubai Mall Fa s h i o n a ve n u e + 9 7 1 (4) 3 3 0 1 4 3 3 D u b a i , UA E jacobandco.com

THE NEW LAND ROVER DEFENDER

THERE’S NOTHING LIKE A DEFENDER. APART FROM ANOTHER ONE.

The new Land Rover Defender is a 21st century update on a proven classic.

Old favourites such as the rear-mounted spare wheel, the alpine lights and the side-opening tailgate have all been given the moderntouch. Inside, resilience and purposeful lines run throughout. And of course there’s that famous silhouette, which is recognised the world over, as it travels the world over. Defender. An icon in a category of one.

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Shot at Forest Villa, Sobha Hartland

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Welcome to a self-sufficient exclusive community, where quality is not a luxury, but a priority.

It’s a community that’s designed to rejuvenate you, and restore all that the city takes away. From world-class schools to cafés to a high-street boulevard, it’s all a short walk away. And if you do feel the need to step out, you’re only minutes from Downtown Dubai.

At Sobha Hartland you’re always at the centre of infinite experiences.

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E X P E R I E N C E

T H E

E X T R A O R D I N A R Y

Welcome to Trump International Golf Club, Dubai Located in the heart of DAMAC Hills, Trump International Golf Club, Dubai brings links-style golf inspired by the game’s homeland of Scotland. Magnificent golf blended with culinary excellence and well-equipped leisure facilities creates an elegant lifestyle oasis in the United Arab Emirates for members and guests, alike.

Our stunning property boasts an exquisite 18-hole championship links-style golf course and a PAR 3 floodlit 9-hole course designed by world-renowned and 2016 Olympic golf course architect, Gil Hanse. Featuring state-of-the-art facilities, Trump International Dubai is home to the Trump Dubai Golf Performance Academy with air-conditioned indoor swing studios that offer virtual golf and SAM Puttlab technologies, a one-of-a-kind double sided LED floodlit TrackMan driving range, and immaculate short game area with practice facilities.

Complementing the extraordinary golf course and world-class golf facilities, the crescent-shaped 30,000 square foot clubhouse with its arching curves and soaring light-filled spaces provides the finest amenities, such as a chic family-oriented restaurant, luxurious sports lounge, beautiful infinity swimming pool, a well-equipped fitness centre and an expansive golf pro shop offering the latest in golfing and lifestyle accessories.

Visit Trump International Golf Club, Dubai to experience championship golf and a luxurious golfing lifestyle.

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Golf Digest Middle East TOP 10 GOLF COURSES IN THE MIDDLE EAST 2020 NO. 10

Luxury Lifestyle Awards THE BEST LUXURY GOLF CLUB IN 2019, DUBAI UAE

2021 MAR / APR

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CONTENTS 22 COVER STORY

How a storied infectious-disease expert became his nation’s conscience on COVID-19

26 BUSINESS

The UAE makes history as the first Arab nation, and fifth in the world, to reach Mars

28 BUSINESS

Dubai Cares lauded by the international education community for its COVID-19 contributions

32 BUSINESS

40 BUSINESS

Procter & Gamble re-affirms its commitment to gender equality at the #WeSeeEqual Summit

42 BUSINESS

Ryan Anderson, VP of Global Research and Insights at Herman Miller, shares his insights on what the world of work will look like in the year ahead

44 BUSINESS

An inside scoop on OMEGA’s enduring legacy, insights on buying pre-owned watches, and what’s up next for the luxury watch industry

Canon champions Middle East's “TRAILBLAZERS” with a bold new series, featuring songstress Layla Kardan, adventurer Raha Moharrak, and chef Faisal Al Namshi

34 BUSINESS

46 BUSINESS

Q&A with Vadim Fedotov, co-founder of Bioniq, a research-based health monitoring system which evolves with you on your journey to improved health

Global Citizen caught up with Barbara Paldus Ph.D., founder of the New Yorkbased Codex Beauty, the next generation of ultra-clean beauty products

52 AUTOMOTIVE

Audi’s new e-tron GT showcases the brand‘s plans for shaping an emotive and fascinating future of mobility

54 AUTOMOTIVE

The Mercedes-Maybach GLS represents a new form of luxury in the SUV segment

56 AUTOMOTIVE

The next-generation 2021 Cadillac Escalade packs unprecedented performance and customisation options on top of striking new exterior and interior design

58 AUTOMOTIVE

Al-Futtaim Lexus will shape its 2021 strategy around evolving consumer behaviour

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34

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60 HOROLOGY

Luxury watch manufacturer Patek Philippe has unveiled three new ladies models for its Spring Twenty~4 Collection

85 GADGETS

62 HOROLOGY

OMEGA’s latest Speedmaster Moonwatch is Master Chronometer-certified

63 HOROLOGY

Hublot has introduced a limited-edition Premier League timepiece

64 HOROLOGY

74 FASHION

Salvatore Ferragamo’s Spring/Summer 2021 collection is inspired by the suspenseful movies of Alfred Hitchcock

76 FASHION

PHOOZY is the world's first NASAinspired thermal capsule that shields your phone from the sun and extreme temperatures, while also providing drop and float protection

86 GADGETS

Get your life in gear with all of the year's best new gadgets

From chic to classic and even sporty frames, there’s always an excuse to invest in a pair of statement sunnies

88 LIFESTYLE

78 FASHION

90 LIFESTYLE

Longines Silver Arrow breathes life back into a model characteristic of the 1950s

Roland Iten launches the Superdriver: A mechanical belt buckle designed exclusively for supercar afficionados

66 HOROLOGY

79 FASHION

92 LIFESTYLE

84 GADGETS

94 LIFESTYLE

60

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90

Slender, pared-down, minimalist: The Slim d’Hermès welcomes a new model in titanium

65 HOROLOGY

Henrik Lindberg shares exclusive insights on the award-winning LINDBERG eyewear brand’s iconic designs and ground-breaking modular systems

70 FASHION

An exclusive interview with Kelly Hodgkin, partner and co-director of the UAE-based activewear brand, Gym Clothing Co.

18 SPRING 2021

Keep your wardrobe stocked with the latest drops from the men’s spring/summer 2021 collections presented by major labels and new brands to know The Clearscan personal sanitising pen is the first of its kind to offer 99.99% protection against COVID-19

Discover the Maldives at one of Atmosphere Hotel & Resorts' luxurious destinations 46 per cent of Middle East luxury travellers plan to holiday abroad in 2021, says YouGov survey Celebrity Chef Silvena Rowe gives Global Citizen a glimpse into her healthy eating habits and how healthy eating does more than just combat disease For spring 2021, TUMI explores the idea of migration, both throughout the world and within ourselves

EDITOR’S LETTER W

e’ve officially marked one year into the pandemic, and as we’ve spent the last several months adapting and navigating our new “normal” in uncharted territory, we’ve also seen some incredible figures rise to the occasion, putting on display their expertise, leadership, and grit on the global stage for the world to see.

In this issue, we showcase some of these notable individuals and ideas, starting with our cover feature on Dr. Anthony Fauci, the infectious-disease expert who became America’s doctor throughout COVID-19 (p. x).

In the wake of the pandemic, overall health and wellbeing has become a primary thread that has been woven into the fabric of our lives during these volatile times. On this topic, we learn more about the future biohacking in our Q&A with Vadim Fedotov, co-founder of Bioniq, a research-based health monitoring system which evolves with you on your journey to improved health (p. 34). Celebrity Chef Silvena Rowe also gives us a glimpse into her mindful eating habits and how healthy eating can do more than just combat disease (p. 92).

Over the past year, most industries and businesses were shaken to the core, and the world of luxury was certainly no exception. We caught up with OMEGA’s President and CEO, Raynald Aeschlimann, who gave us the inside scoop on the brand’s enduring legacy, insights on buying pre-owned watches, and what to expect in the world of horology moving forward (p. 32).

As many gear up to head back to the workplace or remain working from home, Ryan Anderson, VP of Global Research and Insights at Herman Miller, shares his insights on what the world of work will look like in the year ahead (p. 42).

In automotive news, Al-Futtaim Lexus is shifting gears, shaping its 2021 strategy around evolving consumer behaviour (p. 58).

In travel, we explore the beautiful islands of the Maldives through the lens of Atmosphere Hotels and Resorts. If you’re daydreaming about vacation destinations, turn to page 88 for inspiration.

This issue wouldn’t be complete without celebrating history being made as the UAE became the first Arab nation, and fifth in the world, to reach Mars (p. 26).

Enjoy the issue!

Andrea Antal

20 SPRING 2021

GLOBAL CITIZEN EDITOR-IN-CHIEF Andrea Antal COPY EDITOR Sameer Denzi ART DIRECTOR Omarr Khattab CONTRIBUTORS Teresa Esmezyan www.global-citizen.com www.issuu.com/global-citizen www.facebook.com/GlobalCitizenMag www.instagram.com/GlobalCitizenMagazine MEDIA REPRESENTATIVE Fierce International Dubai Internet City Business Central Tower A - Office 2803 T: +971 4 421 5455 - F: +971 4 421 0208 tarek@fierce-international.com

FIERCE INTERNATIONAL FZ LLC PUBLISHER Dubai Internet City Business Central Tower A - Office 2803 T: +971 4 421 5455 - F: +971 4 421 0208 Copyright 2020 Fierce International. All rights reserved.

Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise, without the permission of Fierce International. Where opinion is expressed it is that of the author and does not necessarily reflect the editorial views of the publisher or Global Citizen. All information in Global Citizen is checked and verified to the best of the publisher’s ability, however the publisher cannot be held responsible for any mistake or omission enclosed in the publication.

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COVER STORY

22 SPRING 2021

COVER STORY

ANTHONY FAUCI: AMERICA’S DOCTOR

How a storied infectious-disease expert became his nation’s conscience on COVID-19

W

hen the coronavirus spread to the U.S., millions of Americans turned to Dr. Anthony Fauci for guidance. He is a familiar face to scientists, health officials, and politicians, leading the National Institute of Allergy and Infectious Diseases (NIAID) for decades and having been an advisor to every U.S. president since Ronald Reagan.

Fauci has spent several decades as an infectious-disease researcher, involved with every epidemic over the past 50 years, including his groundbreaking work in HIV-AIDS research, which led him to develop an understanding of how HIV attacks the human defense system, sparking the creation of effective medications to scale back the once-vast mortality rate of HIV-positive patients.

He later led U.S. government efforts to combat the outbreaks of SARS, avian bird flu, swine flu, Ebola, and Zika. He demonstrated an empathetic human touch when he famously embraced an American nurse who had recovered from Ebola before travelling to the heart of the outbreak in Liberia for large-scale clinical trials of vaccines in 2014.

Fauci returned to the spotlight in January 2020 when reports of the novel coronavirus emerged from China. He quickly assembled his research team to get to work on a vaccine as COVID-19 began leaving a trail of casualties across other countries.

Working with colleagues at the Centers for Disease Control, he readily prepared the American public for what soon became a major global pandemic. Since then, Fauci has become a spokesperson, speaking truth to power in a way that the public hadn’t seen.

“The enormity of the problem is how I keep going,” Dr Anthony Fauci told a meeting of global health journalists earlier this year. “I haven’t had a single day off since 20th January last year, but the necessity of dealing with the COVID epidemic is an anaesthetic against fatigue.”

A Brooklyn boy of Italian and Swiss descent, and the son of the local pharmacist, he was granted admission to one of New York’s most prestigious high schools, but sports were his first love. At 5-foot-7, however, his dreams of a basketball career were thwarted. Instead, the humanities called to him.

With a family full of artists, he took to classical languages and philosophy. He also became interested in science — the thrill of discovery. Medicine could combine the two, he thought — being able to interpret science and bring it to the masses.

Fauci would go on to graduate first in his medical-school class. From there, he moved to the National Institutes of Health (NIH) in 1968, where he has remained.

In 2003, the Institute for Scientific Information stated that from 1983 to 2002, "Fauci was the 13th most-cited scientist among the 2.5 to 3 million authors in all disciplines throughout the world who published articles in scientific journals." As a government scientist under seven presidents, Fauci has been described as "a consistent spokesperson for science, a person who more than any other figure has brokered a generational peace" between the two worlds of science and politics.

Becoming one of the most trusted and recognisable infectious disease experts in the nation, he is known for his articulate, candid and rational advice. Fauci has often opposed former President Donald Trump in recommending school closures, state lockdowns, and the use of face masks in public areas where social distancing isn’t possible. He was also a key advisor to the White House in recommending the closure of businesses early on in the outbreak in the U.S. His fact-based and transparent counsel provided the truth about the virus that the nation needed to hear, despite resistance from politicians and others who were eager to play down the severity of the pandemic and get the U.S. economy restarted. Despite these political conflicts, Fauci’s mission to save lives have made him a prominent leader throughout the 2021 SPRING

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COVER STORY

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COVER STORY

pandemic, advising the government and communicating to the public in response to the outbreak.

As the U.S. continues to ramp up vaccinations, Dr. Anthony Fauci recently spoke at a virtual Chicago event, discussing what the future holds for people who are vaccinated, whether COVID-19 worries will ever completely fade, and how divisiveness hurts efforts to fight the pandemic.

Harris School Dean Katherine Baicker asked Fauci whether mass vaccination will allow the world to ever truly get over COVID-19, or whether variants, booster shots, and vaccine tweaks will always be part of life.

“I don’t know the answer to that question. I just don’t, and the reason I don’t is there are too many variables in there that I don’t have control over, nor do my public health colleagues have control over,” Fauci said. “How many people are going to get vaccinated? How many variants are you going to have? And then you have the thing that we really don’t have, individually, a lot of control over, and that is a global pandemic requires a global response.”

Fauci, who turned 80 this past December and had the first shot of his COVID vaccination two days before, has no plans to retire soon. He has agreed to stay on at the NIAID and to serve as Chief Medical Advisor to the President in the Biden administration.

“There is one thing I do every day that is nothing to do with science. I go for a run. The only difference now is that I used to do it on my lunch break, but now have to do it in the evening, because the day has been taken up with Zoom

sessions and calls with the White House.”

In light of the turmoil between science and social inequity in the U.S., Fauci is also keen to shed light on the ethical issues raised by the erosion of trust in science, exploring how we can improve public understanding of complex issues in ways particularly suited to problem-solving and respectful dialogue.

What is the proper balance between safety and speed when developing new therapeutics and vaccines? And who should decide when scientists and members of the public disagree?

This past March, he donated his personal 3D model of the COVID-19 virus to the Smithsonian’s National Museum of American History.

The museum honoured Fauci with its Great Americans Medal, stating, “Dr. Fauci has helped save millions of lives and advanced the treatment and our understanding of infectious and immunologic diseases across more than five decades of public service,” said Anthea M. Hartig, the museum’s director.

“His humanitarianism and dedication truly exemplify what it means to be a Great American."

Founded in 2016, the Great Americans Medal with previous honorees including former secretaries of state Madeleine K. Albright and Gen. Colin L. Powell, tennis star Billie Jean King, and musician Paul Simon.

Fauci called receing the award an “an extraordinary and humbling” honour.

“This has been a terrible year in so many respects,” he said. “Decades from now, people will be talking about the experience that we went through.”

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HOPE PROBE, IMPOSSIBLE IS POSSIBLE

The UAE makes history as the first Arab nation, and fifth in the world, to reach Mars

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ollowing six years of technical and logistical efforts to complete the project, the Hope Probe was the first of three exploration missions, including China and the US, to arrive to the Red Planet in February, cementing the UAE as the first Arab nation, and the fifth in the world, to achieve this feat in the global race of space exploration.

After travelling 493 million kilometres in a sevenmonth journey in space, the successful mission marked the UAE’s 50th anniversary celebrations, as well as a significant achievement for the wider Arab region, and the global scientific community.

The probe overcame the most critical part of its mission, the Mars Orbital Insertion (MOI) that involved reversing and firing its six Delta V thrusters to rapidly reduce its speed from 121,000 km/h to 18,000 km/h. During the 27-minute critical phase, the contact kept with the probe was kept to a minimum.

The probe’s entry to Mars’ orbit marks the end of four of the six stages of its space journey that started in July 20, 2020. The core mission is to capture more than 1,000GB of new data over one Martian year (687 Earth days), which will be shared with 200 scientific and educational institutions around the world.

The mission can be extended for another two years, to provide the first-ever complete picture of the Martian atmosphere.

26 SPRING 2021

The last phase of the probe’s journey is set to begin in April 2020 when the probe will officially enter the Science phase to complete the first-ever planet-wide, 24x7 picture of Mars’ atmospheric dynamics and weather daily, throughout all seasons for one full Martian year (687 earth days) until April 2023.

Hailing the historic breakthrough, Sheikh Khalifa bin Zayed Al Nahyan said, “This historic achievement would not have been possible without the persistence and determination to implement the idea that emerged at the end of 2013 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, who followed it up closely until its success.”

He also praised the efforts of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, in dedicating an abundance of support to make the dream come true. “Thanks to both leaders and the team of scientists and engineers behind the project for proving to the world that the UAE is capable of achieving the impossible.”

Hailing the success of the mission, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, said: “The

BUSINESS

Hope Probe’s historic arrival to Mars is the greatest celebration of the 50th anniversary of our country. It sets the beginning of the next 50 years with boundless ambitions and dreams.”

He added, “Our next accomplishment will be even bigger and greater.”

Sheikh Mohammed bin Rashid noted that “Our biggest success is building national scientific expertise who will contribute to the international science community.”

He added, “we dedicate our Mars achievement to the people of the UAE and the rest of the Arab world. Our success proves that Arabs are capable of reviving the region’s legacy and status in the scientific sphere.”

His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, said: “the Hope Probe’s successful arrival to Mars is an Arab and Islamic achievement that was made possible by the relentless efforts of our youth. The mission marks our entry in the global race to space.” He added that “The probe’s arrival to the Red Planet celebrates our journey of 50 years in the best image that fits the UAE and captures its true story to the world.”

He noted that the “Emirates Mars Mission paves the way for the next 50 years of sustainable scientific development in the UAE.” His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of the Executive Council and Chairman of the Mohammed Bin Rashid Space Centre, said: “The Hope probe’s historic

space journey to Mars is a significant Arab and Emirati achievement.” He noted that “the Emirates Mars Mission drafts a new chapter in the UAE’s record of achievements in the space science sector and supports the efforts of our country to build a sustainable knowledge-based economy driven by advanced technologies.”

A Global Picture The Hope Probe will provide the first-ever complete picture of the Martian atmosphere, monitoring weather changes throughout the day during all seasons, which has not been done by any previous mission.

The mission will provide deeper insights on the climatic dynamics of the Red Planet through observing the weather phenomena in Mars such as the massive famous dust storms that have been known to engulf the Red Planet, as compared to the short and localized dust storms on earth. It will focus on better understanding the link between weather changes in Mars’ lower atmosphere, with the loss of hydrogen and oxygen from the upper layers of the atmosphere.

The probe, for the first time, will study the link between weather change and atmospheric loss, a process that may have caused the Red Planet’s surface corrosion and the loss of its upper atmosphere.

Exploring connections between today’s Martian weather and the ancient climate of the Red Planet will give deeper insights into the past and future of Earth and the potential of life on Mars and other distant planets.

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PAVING THE WAY FOR BETTER EDUCATION

Dubai Cares lauded by the international education community for its COVID-19 contributions

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espite the massive impact of the COVID-19 pandemic on social and economic sectors around the world, Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, remained committed to the United Nations Sustainable Development Goal 4 (SDG4) by rolling out global education initiatives that advocate for children and youth’s right to education, as well as programs that provide equitable access to quality education and learning opportunities for them.

Guided by the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai Cares’ efforts complemented the UAE leadership’s response to the pandemic on both local and global levels. In addition, Dubai Cares’ interventions and input throughout all the virtual high-level and technical meetings and conferences also influenced hope and change in the educational system.

2020 brought about unprecedented challenges for humanity with changes sweeping across all sectors, including humanitarian and development. Dubai Cares transformed those challenges into a global and national mission to advance new

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ways for strengthening the education agenda via investments in the most promising innovations so that education will not only go on undisrupted but would also thrive.

With the addition of Dubai Cares’ education investments in 2020, the UAE-based global philanthropic organisation was able to reach more than 20 million individuals in 60 developing countries since its inception, bringing the total number of programs to 227, with Paraguay being the latest addition.

In 2020 specifically, Dubai Cares invested a total of AED 132,409,260 (USD 36.049 million) towards global education across several key components including the launch of 15 new programs worth AED 68,058,609 (USD 18.52 million).

These new programs covered a diverse range of themes, including Education Technology, Teacher Training, Literacy and Numeracy, Early Childhood Education, Education in Emergencies, Girls Education, Tertiary Education, Youth and Skills, Infrastructure and School Feeding.

Another commitment in 2020 was AED 18,523,767 (USD 5.03 million) towards the organisation’s global advocacy efforts, one of its key components, which includes its support to Giga, an initiative led by UNICEF and the International

BUSINESS

Telecommunication Union (ITU) to connect every school in the world to the internet. Dubai Cares’ commitment to Giga complements the organisation’s efforts in driving forward the ‘Global Declaration on Connectivity for Learning and Livelihood’ that will be launched during Expo 2020 Dubai and which aims to mobilise both public and private sector support for increased connectivity for learning and livelihoods globally.

Dubai Cares also joined the UNESCO’s Global Education Coalition for COVID-19 Response to help countries find solutions for distance learning and minimise disruptions to education caused by the current pandemic.

Dubai Cares also continued its commitment towards research via the third round of its Education-in-Emergencies research envelope “E-Cubed”, where three new research programs were granted in 2020. The organisation also kicked off the fourth round of E-Cubed calls for proposals, which received 173 proposals, tripling the average number of proposals compared to previous years.

Reflecting on these achievements, Dr. Tariq Al Gurg, Chief Executive Officer at Dubai Cares and Member of its Board of Directors, said: “2020 was an exceptional year at all levels. The pandemic has shaken the education system globally, creating the most large-scale disruption of education systems in history.

Throughout this difficult time, and under the guidance of our founder His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Dubai Cares remained committed to championing the right of children and youth to education in international forums. COVID-19 triggered a moment of reflection for us at Dubai Cares, to explore what role we want to play in the global

effort to reshape education. As a result, we have outlined a clear strategy for the coming three years that places advocacy and emergency response at the heart of what we do.”

In the UAE, Dubai Cares, together with the UAE’s Ministry of Education, rolled out Education Uninterrupted, a nationwide fundraising campaign. The campaign called on the UAE community to make financial and in-kind donations in support of children and youth from low-income families who cannot afford to purchase a desktop computer, laptop or tablet and join their peers in distance learning from the safety of their home.

Moreover, under the patronage of His Excellency Sheikh Nahayan Mabarak Al Nahayan, Cabinet Member, Minister of Tolerance and Coexistence, Dubai Cares, Atlantis - The Palm, and world-renowned artist Sacha Jafri launched Humanity Inspired, a charitable initiative which is imbued by Sacha Jafri witnessed the creation of the first-of-its kind artwork, ‘The Journey of Humanity’, in partnership with Guinness World Records to set their official record for the world’s largest art canvas.

This initiative aims to connect with one billion people around the world to tackle the devastating impact of the COVID-19 pandemic on children and youth’s education and wellbeing, with a big hope of raising AED 110 million (USD 30 million), to benefit Dubai Cares, UNICEF, UNESCO and the Global Gift Foundation as they collectively embark on a global mission to ensure minimal disruption to education.

Partners from the public sector in the UAE, including the Ministry of Tolerance and Coexistence, Ministry of Education,

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as well as the Dubai Department of Tourism and Commerce Marketing (DTCM), have also joined the initiative.

Dr. Al Gurg said: “During these challenging times, fundraising continues to play an integral part in pushing forward our efforts towards supporting education. The success that our nationwide Education Uninterrupted campaign has had thus far is a remarkable testament to the generosity and commitment of the UAE community to make a positive social impact. We also look forward to seeing our global initiative, Humanity Inspired, achieve its goal of raising vital funds to give marginalised children and youth the chance for a better life through the transformative power of education.”

Furthermore, as part of its fundraising efforts, five schools under the “Adopt a School” initiative were adopted in Cambodia and Nepal.

The same year also witnessed the launch of RewirEd, a new platform with the vision to rewire education for a prosperous and sustainable future, which was announced in late 2019. The global platform was created in collaboration between Dubai Cares and Expo 2020 Dubai, and has been delivered in close coordination with the UAE Ministry of Foreign Affairs and International Cooperation (MoFAIC), alongside key global stakeholders.

RewirEd seeks to reclaim the foundational role of education in achieving the Global Goals to ensure a future that is prosperous, sustainable, innovative and accessible to all.

Under the umbrella of RewirEd, Dubai Cares launched RewirEd Talks, an initiative that offers everyone the opportunity to host and participate in meaningful conversations on the future of education. The main goal of this initiative was to trigger conversations that will help reshape education.

In addition, Dubai Cares hosted RewirEdX, the largest high-level virtual conference on education which brought together ministers of education, high-profile speakers and

panelists from U.N agencies, international NGOs, academia, as well as representatives from the public and private sector from around the world who were driving the conversation.

The event covered the entire spectrum of education pillars including Early Childhood Development, Primary, Secondary and Tertiary Education, Girls Education, Youth and Future Skills, Education in Emergency, as well as Technology and Connectivity.

RewirEdX served as a one-year countdown to RewirEd Summit, a three-day flagship global education summit, which will take place at the Expo 2020 Dubai site on December 1214, 2021.

“Through RewirEd, we seek to unlock new solutions and innovations for the future of education through collaboration between new and unlikely allies, while bringing together existing platforms and partnerships to amplify their impact. We must come together to take bold steps now, to continue shining a light on the fundamental importance of resilient, quality education systems fit for the future and amplify the message that the world needs to hear: We need education—the great equalizer—now more than ever,” added Dr. Al Gurg.

Dubai Cares has been approved by the United Nations Department of Global Communications (UN DGC) to be associated with its Civil Society Association Committee as a member. This decision comes following Dubai Cares’ efforts in advocating, as well as disseminating information about the United Nations’ work to the world.

“Dubai Cares’ partnership with the UN DGC comes at a time when the United Nations and the world at large is looking at innovative ways to overcome the large-scale disruption of education globally. Dubai Cares is not only helping to amplify the United Nations’ efforts, but also mobilising its network and resources to disseminate the UN’s knowledge and expand its outreach,” concluded Dr. Al Gurg.

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Q&A WITH OMEGA PRESIDENT & CEO, RAYNALD AESCHLIMANN

Global Citizen catches up with Raynald Aeschlimann for an inside scoop on OMEGA’s enduring legacy, his insights on buying pre-owned watches, and what’s up next for the luxury watch industry How have you seen the brand evolve since you joined the company 20 years ago?

Thanks to OMEGA’s pioneering spirit, the brand is always evolving. We don’t even have to go back two decades to illustrate this. Just in the last five years or so, we have introduced the Master Chronometer certification, the highest level of testing in the watch industry. We have built a new state-of-the-art factory, and a new museum. We produced a watch that has been to record-breaking depths in the ocean, and we launched exciting new technologies and materials. In short, we have never been complacent or static, we are always exploring, experimenting, evolving. We wouldn’t have it any other way. It’s an exciting company to lead.

OMEGA has long been associated with some of the most important golf competitions, organisations and players in the world. Why is pushing the game of golf forward so important to the brand?

We have just witnessed a very successful Dubai Desert Classic, an event in which we are the title sponsor. Later in the year, we will host the OMEGA Masters in the Swiss mountains. Golf is a game in sync with our values, as it involves precision and has great aesthetic appeal. 2020 was a difficult year for global sports, so it’s a source of pride to host these great events, which draw the world’s finest players.

How has the Omega Dubai Desert Classic (ODDC) partnership strengthened the brand here in the UAE and wider region?

The title sponsorship of the ODDC and the women’s event, which will take place soon, confirms our commitment to the game and to the wider region. By hosting these events, we are doing more than expressing our passion through words, we are taking action. Our clients can see that we are flying our flag in a very meaningful way by actively promoting the sport and the UAE at a scale the whole world can witness.

Do you have a favourite OMEGA watch, past and present?

It would have to be the Speedmaster, as it was the first OMEGA I wore and, of course, the first watch worn on the moon, which was an amazing moment in human history. It is a true classic, which has continually evolved in terms of technology while staying true to its original iconic design.

OMEGA’s Speedmaster inspires an almost obsessive devotion among fans, and I understand and appreciate this passion.

What is your personal opinion on purchasing certified pre-owned watches? Are there any tips you can offer those looking to purchase a pre-owned watch?

A genuine OMEGA timepiece will always retain and often increase in value over the years, so it is always a great investment. Pre-owned watches also have their own particular charms, as they tend to have an interesting back-story. For anyone wishing to purchase a pre-owned OMEGA, I would strongly recommend requesting an OMEGA “Certificate of Authenticity”, which, as the name suggests, offers written proof of the watch’s status. Our heritage team has an encyclopedic knowledge and access to extensive records to cross-check the watch’s credentials.

Has the brand faced any challenges over the past year in the wake of the pandemic?

Yes, we have faced many challenges as boutiques have been closed and travel restricted, so, like many companies, we have had been compelled to adapt. However, we have done this admirably and have managed to maintain high levels of production and sales through one of the toughest years on record. The development of e-commerce has played a huge role in this. Despite everything, our clients have been able to keep up with launches, research new models, and purchase their favourite watches digitally. We have also been able to keep our customers and staff healthy and well.

Do you have any insights in how the luxury watch industry will evolve?

I think we will see amazing developments in watch materials and production processes, and a greater emphasis on storytelling and client contact through social media. The emerging generation will set the tone for how luxury is defined in the coming years, which is the way it should be. Whatever happens, OMEGA will prosper, develop and grow, as we have always embraced change and pushed the boundaries of what is possible. That said, we will never abandon our distinguished legacy. Every change we make will respect our history and design DNA. We continue to walk the fine line between the cutting-edge and the deeply traditional. These are the reasons our customers are so loyal, including our valued clients in this fabulous region.

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THE FUTUR E OF BIOHACKING

Q&A with Vadim Fedotov, co-founder of Bioniq, a research-based health monitoring system which evolves with you on your journey to improved health 34 SPRING 2021

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ou might have heard of “biohacking” already. In its broad definition, the practice of biohacking seeks to change our chemistry and our physiology through science and selfexperimentation to increase life expectancy, look younger, and become better versions of ourselves.

For many “biohackers,” this consists of making small, incremental diet or lifestyle changes to make small improvements in your health and well-being.

Today, Bioniq, a European health tech startup is at the forefront of the biohacking movement.

The company was created in early 2019 by former basketball player for the German national team,

Vadim Fedotov, and scientist and neurosurgeon, Konstantin Karuzin, who had spent over 14 years conducting clinical trials for pharmacological drugs and technologies in both Switzerland and Russia for companies such as GlaxoSmithKline and Pfizer.

The company recently landed a Series A investment of USD $7.2 million from Medsi and USD $7.8 million from venture capital firm OKS Group.

In this exclusive interview, Global Citizen catches up with Vadim Fedotov about the impact biohacking has on our health and how Bioniq has become a disruptor in the world of health and wellness.

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How would you personally define biohacking?

Biohacking at bioniq means to improve your cognitive and physical functions through optimising your health in a way that is natural and that your organism can repeat by itself.

How can biohacking help the world at large?

On a micro level, biohacking improves the quality of life of each individual by maximising their cognitive, physical and mental abilities. It can also prevent people from getting unexpectedly sick as biohacking is based upon continuous monitoring of one’s health status, thus allowing to identify and prevent any arising issues at an early stage.

On a macro level, it leads to a healthier and happier society, which should result in higher levels of efficiency, as well as a number of economic and social benefits.

How did you become interested in biohacking, and how did this lead you to launching Bioniq?

As a former professional athlete, I have always had a keen interest in health, biohacking and wellness.

At the age of 32, being a CEO of the largest media holding in Eastern and Central Europe, I didn’t feel like I was at the peak of my performance. I went to a doctor who ran various extensive—and extremely expensive— blood tests, only to conclude that I was not ill. At this point I realised that traditional medicine is very “black and white”.

It was then that I started looking for a solution to help me optimise my physical, mental and cognitive abilities. I quickly realised that the market did not have a company that provided personalised solutions for people like myself. I was fortunate enough to meet my partner and co-founder of Bioniq, Dr. Karuzin, who helped me build the startup based on his multiple clinical trials (over two million parameters tested over a 10-year period) and medical experience with top pharmaceutical companies, such as Pfizer and GlaxoSmithKline.

How has your professional history influenced or impacted your career in the medical industry?

My professional sports career has served as one of the main drivers that shaped my character and beliefs. First, it gave me the drive and taught me that determination is everything.

Second, it taught me the value of a team. A singular star player can never achieve what a team of like-minded people can do. This is applicable in both sports and business. That’s why at Bioniq, we are extremely focused on building a dream team of diverse and self-driven individuals. One has to remember, people may be different, but they must share the same values.

What challenges (if any) did you face when seeking funding for Bioniq?

In the beginning of the journey, the main challenge was to find like-minded people who shared our vision.

Furthermore, I think that it is important to not only

seek someone who is willing to support you financially, but is also capable of sharing the relevant expertise, knowledge or infrastructure, which can facilitate a more rapid growth.

Everyone knows that the rate of failure for startups is extremely high, which is why finding someone who believes in your mission and goals as much as you do in order to take the risks and invest is probably one of the biggest hurdles.

What vision or goals do you have for Bioniq in terms of advancing medical research?

I cannot emphasise enough that Bioniq, first and foremost, is a data-driven company. The unique algorithm that Bioniq has, which works out the individual recipe for each client’s formula, is based on over two million tested parameters that were checked throughout the 10-year period of clinical trials that Dr. Karuzin executed. Our AI supports every medical decision and recommendation that we share with our clients, allowing us to be flexible with growing and scaling our business.

We are constantly looking to expand our smart data, and will soon be launching DNA and microbiome testing, which will further advance our technological capabilities and deliver the ultimate personalisation of products to our clients.

As a philanthropist, you actively support Krilineko's Kids, a charitable foundation founded by former NBA basketball player and current president of the Russian Basketball Federation, Andrey Krilenko.

Can you tell us more about this charity and why it is close to your heart?

Kirilenko’s Kids is a foundation that promotes sports and a healthy lifestyle for youth. Andrey is my close friend and I know first-hand how passionate he is about the project and how much is being done by him and his team.

Sports and an active lifestyle have always been a part of my life. It helped me build a certain character and mentality that define me as a businessman and as a humanbeing. I truly believe that being exposed to sports from a young age has such a positive impact on our lives in so many different ways.

What are some lessons or key insights you have learned since the breakout of the global pandemic?

One of the key lessons that we learned is the importance of mental health, which is definitely a part of overall health. This has been a difficult and uncertain period for everyone around the world and the pandemic caused increased levels of depression and anxiety that society will have to tackle as a consequence.

We also noticed that the target audience for preventative health has shifted downwards to a younger generation. Traditionally, health has been perceived as a concern for older people. However, the global pandemic led millennials into realising the value of preventative health and has prompted them to shift their focus from travel and lifestyle to health and wellness.

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What are some of the notable achievements biohacking, and Bioniq specifically, has made in the medical field?

Bioniq is building a health eco-system for its clients, which will serve as a one-stop shop when it comes to health and well-being.

We believe that this is composed of six main pillars – medical, supplements, mental health, sports, nutrition and sleep. We are already delivering high-standard personalised solutions in most of these pillars (medical, nutrition, sports and supplements), and are aiming to develop further breakthroughs pertaining to mental health and sleep in the coming year.

What does a typical day look like for you?

My day is quite structured. It always begins with a cold shower and a 7:00 am workout with a personal trainer, typically including heavy-lifting or high-intensity training.

A big part of my life involves intermittent fasting, which I have been practicing for the past six years. I always skip breakfast, so after my morning exercise I head straight to the office. I break my regular fast at lunchtime, focusing on protein intake. Every Sunday evening to Tuesday lunch, I fast for 40 hours in order to activate autophagy to allow my body to detox. In the evening, I often do my second workout, which is usually yoga or stretching, and then have dinner. I also enjoy the sauna at least twice a week in order to increase circulation and flush toxins from my body.

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What’s one biohack that could make an instant difference for everyone?

Three easy and widely available biohacking practices include fasting, the cold, and breathing.

Personally, fasting has worked wonders on my physical and mental health. Every Sunday night I begin my 40hour fast, which ends during lunchtime on Tuesday.

Every morning I start with an ice-cold shower. It not only wakes up every cell of my body, it also gives me a sense of achievement first thing in the morning, setting my mindset in the right direction.

Finally, a lot of the time people underestimate the significance of breathing. Some breathing techniques can help you reduce stress, refocus your mind, and give you an extra boost of energy.

What is next for Bioniq and its plans to integrate biohacking into standard practice?

Bioniq has a very clear mission: To make health accessible and actionable to everyone around the world.

This year, we are focusing on development in the GCC market, as well as the US (we are currently officially launching in the state of New York). We are always considering which market to penetrate next, and we have received a lot of interest from Latin America (Brazil, in particular) and the rest of the GCC market.

We are consistently growing our product range and working on global partnerships. For example, in January we officially announced our partnership with the UFC in Russia and CIS and we intend to reach even bigger heights.

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TAKING A STAND FOR GENDER EQUALITY

Procter & Gamble re-affirms its commitment to gender equality at the #WeSeeEqual Summit

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rocter & Gamble (P&G) echoed its commitment around a number of initiatives that will promote gender equality during the annual #WeSeeEqual Summit – part of the company’s citizenship focus on being a force for good and force for growth. Hosted virtually for the first time, the event saw distinguished advocates and personalities from private and public sectors come together to address the challenges of gender and women’s equality, which have been severely impacted by the pandemic.

Omar Channawi, CEO, P&G Middle East, East and West Africa and General Export Markets, said: “P&G places great importance on helping to create a gender equal world. With a clear sense of purpose, we work together with our partners to spearhead action and strengthen our commitment to gender equality. A significant part of effecting change is encouraging dialogue to uncover insight and solutions. The annual #WeSeeEqual Summit is an important event dedicated to celebrating the achievement of women, while sparking conversation and encouraging action and behaviours that help drive diversity and inclusion across the Middle East region.”

Under the theme ‘#Unsaid and #Undone’, the summit brought together leading voices on gender equality to challenge the current discourse and commit to the actions needed for progress. In addition to global and regional P&G leaders, the Summit also saw participation of influential personalities and global leaders, including Anita Bhatia, UN Women Deputy Executive Director, Indra Nooyi, former Chief Executive Officer & Chairman of PepsiCo, and Bonang Matheba, South African Media Personality, Entrepreneur and Philanthropist.

During the summit, P&G announced several plans as part of its mission to drive change: • P&G will educate more than 30 million adolescent girls on puberty and hygiene across Asia Pacific, the Middle East and Africa, through its Always and Whisper ‘Keeping Girls in School’ program over the next three years.

• P&G is committed to spending a cumulative total of $200 million US dollars by deliberately working with women-owned businesses across the Asia Pacific, Middle East and Africa region, by 2025.

• P&G is introducing ‘Share the Care’, a new

parental leave policy in the Asia Pacific, Middle East & Africa region. Under its new ‘Share the Care’ program, all new parents will be entitled to a minimum of 8 weeks’ fully paid leave, with an additional 6 weeks’ recovery leave for birth mothers.

• P&G is committed to achieve a 50-50 gender balance across its management workforce in Asia Pacific, the Middle East and Africa by the end of 2022.

P&G has been steadily working to improve gender equality by leveraging its unique strengths. Some of P&G’s achievements globally and in the region include leveraging its voice in advertising and media to tackle gender bias, spark conversations and motivate change; and focusing on removing barriers to education for girls and economic opportunities for women through the company’s social impact programs and advocacy efforts in partnership with organisations.

Internally, P&G has been a proponent in promoting active discourse on gender equality, both within the organisation, as well as with communities across the region. Notable efforts include hiring an equal ratio of women and men in Dubai for its operations as its regional headquarter, being the first FMCG Company in Saudi Arabia to obtain a license to employ women, with 25 per cent of its leadership team comprising of Saudi female nationals; and a new parental leave policy #ShareTheCare enables fathers to take an average of eight weeks of paid leave within the first 18 weeks of their child being born or adopted.

The #WeSeeEqual Summit was led by a diverse group of women supporting, monitoring, reporting and driving progress on the gender diversity goals through an inclusive platform. In addition to its current initiatives, the 2021 Summit also highlighted establishment of the P&G Young Leaders Council, which serves to advise the company on gender equality matters internally and externally.

As one of the world’s largest advertisers, P&G and its brands will also continue to leverage their influential voice across its media and advertising platforms to drive further awareness, tackle gender bias, spark conversations and motivate change.

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WOR KPLACE PR EDICTIONS FOR 2021

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fter a year of ever-changing plans, many peope are looking forward to a fresh start. While we may not be back to life as it was before the pandemic, there may be a sense of renewed familiarity. Some of the innovative ways companies have learned how to work in

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different locations have paved the way for new working styles in the workplace. Here, Ryan Anderson, VP of Global Research and Insights at Herman Miller, shares his insights on what the world of work will look like in the year ahead.

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REMOTE WORKING BECOMES DISTRIBUTED WORKING For the past year, most of us have been working, which is working outside of the offices. But as more offices reopen, it’s unlikely that everyone will simply head back to the office each day. What’s most likely is distributed working, which refers to how individuals and teams work across many locations (including the office) becomes the norm. Since many organizations have learned that their workers can, in fact, be trusted to be productive in almost any location, expect that workers will have the freedom to when and where they’d like for the forseeable future.

OFFICES REOPEN, BUT WITH MORE BREATHING ROOM You know what’s not very popular during a pandemic? Sitting three feet from someone else trying to do their work. And guess what? It wasn’t very popular before the pandemic either.

As distributed working becomes more normalized, expect the pressure to “densify” office floors with lots of small desks to be reduced – and for offices to gain some metaphorical and literal breathing room in the future.

WORKPLACE WELLNESS TAKES ON A NEW MEANING Whereas physical ergonomics has always mattered to those with bad backs, eye strain, or carpel tunnel, the world is beginning to realize just how critical our places of work are to our cognitive and social health as well. Look for organizations to place a renewed emphasis on the workplace as a destination for socialization and culture building, along with quiet areas to focus and escape stress.

FEWER MEETINGS; MORE CHATTING Collaboration technologies offer teams several ways to interact – posting in Teams or Slack channels, chatting via instant messaging, or in video meetings – and most of us have had enough video meetings to last us a long while. As teams become more comfortable with asynchronous collaboration (connecting at different times throughout the day rather than having everyone meeting simultaneously) and as reopened offices allow for more informal dialogue, our video fatigue will finally be remedied.

“TIER 2” CITIES START TO POP Big cities are awesome, but they’re also expensive and difficult to navigate for those commuting in from more affordable suburbs. As distributed working becomes more common, expect people to migrate towards more affordable locations that offer big-city amenities, which will provide new economic growth opportunities for these “tier 2” cities.

WORK FROM HOME EXPERIENCES GET BETTER While most people enjoy the chance to work from home a few days a week, most of us didn’t enjoy being forced into exclusively working from home with little preparation. Look for those WFH experiences to improve as employers provide high-quality ergonomic seating, sit-to-stand desks, and critical technologies to employees for their homes. Reopened offices and coworking spaces will provide additional options for workers, and the reopening of schools will lessen the need for employees to simultaneously juggle working and parenting.

FACILITIES MEETS MARKETING As employers offer people more autonomy to choose when and where they’d like to work, the office will increasingly be viewed as an “on-demand” resource. To better support positive employee experiences and ensure a good return on real estate investments, facilities teams will dial up the desirability of their spaces, focusing on understanding employee needs and offering positive experiences to keep employees happy and healthy.

OUTDOOR WORK (AND BRINGING THE OUTDOORS IN) ACCELERATE One of the silver linings of working through a global pandemic is that many people rediscovered the physical, mental and emotional benefits of being outside. Look for both individuals and organizations to embrace outdoor working as a regular work experience and for the interior design of spaces to be inspired or mimic the great outdoors (what’s known as “biophilic” design).

POWER TO THE PEOPLE! END-USER CONTROL BECOMES A PRIORITY Since peoples’ work patterns have so drastically shifted in 2020, the tasks of designing future spaces can no longer easily be based upon past behaviors. As a means of embracing this uncertainty, and ensuring future flexibility, spaces will be designed to maximize end-user control, putting the power to adapt it in the hands of the employees with furniture, technology and even architecture that can be easily changed.

COWORKING COMES TO YOUR BLOCK The first wave of coworking may have had a few things wrong.

Most spaces were located in the central business district of big cities and assumed that people would come in each day to work in an open environment with people from many companies.

Instead, look for future coworking spaces to be located in residential centers, providing people the opportunity to escape down the road for an hour or a day when they need a time of focus or team interactions with nearby colleagues.

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PIONEERING TRAILBLAZERS

Canon champions Middle East's “TRAILBLAZERS” with a bold new series, featuring songstress Layla Kardan, adventurer Raha Moharrak, and chef Faisal Al Namshi

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anon Middle East (CME), a provider of imaging technologies and services has launched the first edition of its ‘Trailblazer’ series, where they celebrate changemakers who have challenged stereotypes and altered the face of their industries. Three individuals who are bold visionaries and emulate values synonymous with Canon’s gamechanging outlook, have been cherrypicked from the UAE, Saudi Arabia and Kuwait to share their own inspiring ‘Epic journey’.

They have been shot in a documentary style interview on the new revolutionary EOS R5 and EOS R6, as they share the highs and lows of their journey towards realizing their grand ambitions.

The interview series has been launched in conjunction on with the “Create your epic” campaign, which highlights the capabilities of the newly launched EOS R5 and R6.

UAE based award-winning singer and songwriter Layla Kardan, who burst onto the singing arena in 2017 with an independent album, distinct singing style and refusal to compromise, shares her journey to discovering her ‘authentic self’ and exploring her artistry to find her voice and power.

As the first Saudi Arabian woman and youngest female Arab to climb Mount Everest, Raha Moharrak made history in more ways than one and reveals how she needed to prove to herself, that she could achieve the impossible dream.

Kuwait’s culinary genius Faisal Al Nashmi started at the young age of 24 years old and not only challenged the status quo,

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but also went on to help shape the culinary landscape of Kuwait and emerge as one of its leading food trendsetters.

“By creating a platform where people can share their epic journey and inspiring stories, we want to contribute towards perpetuating a culture that celebrates the importance of being visionary, innovative and bold. Canon is synonymous with aweinspiring storytelling and we want to showcase trailblazers from the Middle East, who are representative of the incredible talent, tenacity and ambition that drives this region. We look forward to being able to showcase extraordinary journeys of success that are fueled by a desire to reimagine with world we live in,” said Mr. Venkatasubramanian Hariharan, B2C Business Unit Director, Canon Middle East The interviews have been filmed using the new EOS R5 and EOS R6 cameras, two cameras that have revolutionized the face of the imaging industry. The EOS R5 is the first pro-level fullframe mirrorless camera to record 8K RAW, while delivering 45-megapixel stills and the EOS R6 is a powerful and versatile camera, able to film in 4K resolution and shoot stills with 20.1 megapixels.

Additionally, the interviews are supplemented by a special Behind The Scenes (BTS) segment on the CME website, detailing how the videos were created and offering aspiring filmmakers and photography enthusiasts, professional tips and tricks.

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A NEW CODE OF BEAUTY

Global Citizen caught up with Barbara Paldus Ph.D., founder of the New York-based Codex Beauty, the next generation of ultra-clean beauty products

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nly two years old, Codex Beauty is already a global player in the beauty world, striving to bring a bio-science approach to non-toxic skincare. Fans of the brand include everyone from Oprah to Kourtney Kardashian, both champions of clean, organic skincare.

The brand's founder and CEO, Barbara Paldus, is a scientist, entrepreneur and passionate investor in natural beauty.

Prior to launching Codex Beauty, Paldus spent two

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decades leading innovation in the fields of spectroscopy, telecommunications, and biotechnology. By the age of 34, she had co-founded two Silicon Valley companies that, among many breakthroughs, helped pave the way for carbon cycle measurements, food integrity testing, accessible vaccines, personalised medicine and cell therapy. Paldus has been awarded more than 30 U.S. patents and numerous honours for her achievements in science, and holds a Ph.D. in electrical engineering from Stanford University.

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What is your brand’s origin story and how did you come up with the name?

Prior to launching Codex Beauty, I spent two decades working in the fields of spectroscopy, telecommunications, and biotechnology. By the age of 34, I co-founded two Silicon Valley companies that, among many breakthroughs, helped paved the way for carbon cycle measurements, food integrity testing, accessible vaccines, personalised medicine and cell therapy. I sold Finesse Solutions in 2017 and realised that I’m an entrepreneur in spirit, not a big company executive. To me, constantly learning, innovating, and trying to make the world a little better day by day, is like breathing. Without it, I can’t survive.

I started Codex to demonstrate to the beauty industry that not only is quantitative data about all aspects of the products relevant, but it is essential for customers to make the best purchasing decisions and obtain truly functional products at the best possible price. I assembled a technical team of experts in the fields of biotechnology cGMP manufacturing, pharmaceutical quality, dermatology, cosmetic chemistry, formulation and herbology. Then added a team specialising in business process automation, logistics and digital infrastructure. We were going to develop high performance, sustainable products at a fair price, and quantify everything that we do!

The codex was the first form of what we call a book today. The codex offered advantages over the traditional parchment in that the manuscripts, prescriptions, medical formulas, etc. could be saved in a portable, durable, and scalable form.

We named our company Codex Beauty because we use ethnobotany knowledge, refine it with genetics, integrate it into innovative formulations with biotech-processed ingredients, and claim product performance based on clinical trial data. We are a data-driven company, and we are an open book - like the modern digital Codices that are used to organise digital information.

Just as The Codex Alimentarius sets the internationally recognised guidelines for food, Codex Beauty will be the benchmark for next generation skincare.

What inspired you to go from electrical engineering to beauty? Has your engineering background helped you in the beauty space?

After I sold Finesse Solutions, I decided that the beauty industry needed greater transparency, as well as quantitative performance standards. I started questioning every claim on my products and wondering – having spent most of my career developing measurement tools – how the beauty industry quantified anything.

As an engineer, my goal is to provide solutions that work. I’m not here to make money by selling a lifestyle or guesswork. I’m here to solve skin issues. That’s why you see one collection (Bia) that is optimised for hydration.

Our next collection (Antu), launching in 2021, addresses inflammation. And we are also very focused on creating microbiome-supporting products.

My background as a scientist has led to me to question everything and to rely only data that is generated by qualified specialists and can be reproduced. I don’t believe 48 SPRING 2021

in storytelling. If I don’t see supporting data and scientific evidence, then I won’t believe it. And I won’t allow marketing to make flowery claims on our products that we can’t support with efficacy trials overseen by trained technicians, measured with instruments that quantify (not just before and after picture interpretation here!) and a statistically meaningful population sample.

What does “clean beauty” mean to you?

To me, “clean” means two things: Free from dirt, uncontaminated: the product is manufactured in a cleanroom facility with good manufacturing practices and automation that minimises human contact; the raw materials are inspected and suppliers are audited for international safety standards; microbial testing of the batch and filled product; an effective preservation system; airless, touchless packaging so that the use of the product doesn’t contaminate it.

Morally uncontaminated or pure: transparency to the consumer by the company on its performance claims and ingredients; sustainability to preserve clean air and water; efficiency to not use more resources than required; fair product prices to the consumer and fair market prices to suppliers.

The beauty industry has a lack of transparency, science, and is afraid of data. More recently, the “clean” beauty movement started a trend of fearmongering about chemicals, when, in fact, even water is a chemical! By burying science and logical thought, they are doing a disservice to the consumer who can’t make rational decisions based on facts.

Our main mission is to lead the beauty industry in adopting a scientific and data-driven approach to ingredient sourcing, product safety, product efficacy, and overall sustainability, in order to improve customer satisfaction and trust.

Why should people care about the ingredients in their beauty products?

People are looking at ingredients because there has been a lot of fearmongering by “clean” brands. The word “chemical” has become a bad word, and many brands are no longer following science. Because of a general lack of transparency in the industry in the past, and the increasing storytelling and lifestyle advertising, customers started losing trust in the messaging of the large brands. Sadly, the indie brands that founded the clean movement lacked rigorous science. With the reach of global social media, they effectively spread a lot of misinformation to the public.

This left the consumer without trust or information.

Consumers are smart, so they started researching ingredients.

Because they had no data from the manufacturers other than the ingredients (which are mandated by regulations), they started caring about and analysing the only data they did have: the INCI (International Nomenclature Cosmetic Ingredient) list. They started trying to understand and question the formulations and preservatives. They started looking for specific active ingredients such as Vitamin C or retinol and their concentration.

Today, there are many cosmetic chemists and dermatologists on social media fighting this misinformation.

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Everyone agrees that there are banned ingredients such as lead or arsenic- but we always have to remember that the toxicity is define by the dose, and even these two heavy metals occur in certain foods are safe if their concentrations are low enough. But the dialogue about parabens, phthalates, essential oils and other ingredients rages on. In the end, cosmetics companies will have to provide more data to the consumer: safety testing, product performance, and an unedited ingredients list. Without this data, consumers will remain confused and frustrated, and their only recourse will be to care and analyse the ingredients.

How do you hope to positively impact the world through your brand?

We want to set a new standard in the beauty industry and see its adoption by other brands over the next five years. The most important aspect of Codex Beauty for me is its exceptionally effective. For this reason, we have developed our own Beauty Code, a set of core principles, guidelines and ethical codes of practice that have been orienting the beauty brand since the beginning. All products are submitted to the kind of rigorous testing found in biotechnology and a strict adherence to good manufacturing practices. And we have tried to make the pricing as affordable as possible.

We want to solve skin problems. In two to three years, I would like to see us have a successful solution for other skin problems like collagen-loss and wrinkle formation, as well as drive Codex into more pharmacies with innovative solutions for acne, dermatitis, SPF, and after-sun care.

I would also love to develop products focused on skin problems of athletes and people with active lifestyles, as well as feminine hygiene where inflammation, infections and microbiome protection are still unresolved.

We want to help slow down climate change and reduce ocean plastic. The UN has set targets to reduce greenhouse gases to slow down global warming. We want to be a leader in showing sustainable packaging solutions and setting an example for other companies to reduce their carbon footprint, even make it negative. In this way, by being a leader, we can contribute to the health of our planet.

What was your first product? And how did you go about creating it?

Ireland has sustained a long history of herbal medicine.

That was the inspiration behind our Bia collection which is our hydration line. The line was launched with five products: an exfoliating wash, the Skin Superfood, a facial oil, a depuffing eye gel, and a moisturiser. A cleansing oil was added six months later.

We realised that the ethnobotany of herbal medicine around the world is a common human thread that has never been broken.

For example, until the mid-1900s, Irish people harvested wild herbs for medicine as part of everyday life as passed local cures down through generations. Many of these cures can be traced back to the ancient Celtic tribes that inhabited Ireland and were documented in Roman times by historians. Herbal medicine in Ireland is currently being invigorated with new knowledge, learning and rigorous scientific research. We consulted with a well50 SPRING 2021

known Irish ethnobotanist and a well-known plant biologist to define the best plants for skin hydration.

We also realised that no one had undertaken a systematic study of how these plants affect human skin cells to prove or refute the lore of plant healers. So we went about collecting these unique plants such as serrated wrack or bog myrtle, and after we understood their skin benefits, we created formulations using them.

The collection also takes innovative strides partnerships with local organic producers, and a high-tech, local manufacturing facility. Experts in research, production, growing, foraging, and formulation have collaborated in selecting the purest and most effective ingredients available, and we have developed the most effective extraction methods to harness the bio-actives found in these plants.

Do you have a favourite product(s) in your line?

It would be the Skin Superfood. It is a go-to for face, hands, and body. It is especially great right now when dealing with maskne and over-sanitised hands. It moisturises deeply, protects the skin barrier and microbiome, and provides a light protective film to trap the moisture, leaving your skin looking hydrated, healthy and happy.

Based on our extensive efficacy testing, we know that our Skin Superfood can provide comfort and protection.

Our efficacy trials have shown that: after 28 days of use it provided a 42.5 per cent hydration increase in 90 per cent of subjects tested, a highly significant improvement in skin barrier function as evidenced by a 13.4 per cent reduction in trans-epidermal water-loss in 77 per cent of subjects tested, and a 40.5 per cent decrease in skin flakiness in 100 per cent of subjects.

What sets your brand apart from others?

Three things are different: We are not a beauty company: we are a high-tech, biotech-based skin solutions provider: Our backgrounds combine biotechnology, ethnobotany, genetics and plant biology. We follow a scientific process in finding novel plants or ingredients, testing their capabilities, formulating them synergistically for a specific function, and then testing, testing, testing, which brings me to point #2 We are data-driven first: if you can’t measure it, you can’t claim to understand it: We perform all safety testing like preservative efficacy testing and irritation testing called HRIPT (human repeat insult patch test). We use state-of-the-art measurements to perform clinical trials to demonstrate the efficacy of our products. We believe that all of this information must be shared with the customer.

That’s why we publish clinical test data, apply for third party certification and put our formulas through quality testing multiple times to ensure every batch hits our high standards.

We are not afraid to innovate: we already have two issued patents, and we are filing more. One is on our BiaComplex (see Superfood in previous question) and one is on our food-grade preservation system, PreservX. All Codex creams use PreservX, a micro-biome-supporting preservation system that includes a pro-biotic, a humectant and an emollient. PreservX therefore also enhances both

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skin hydration and skin barrier function and allows all our products to be MyMicrobiome certified.

You are keen to practice and promote sustainability.

What are the key ways in which you are doing this at Codex?

We are totally obsessed with sustainability. We only use cartons that are PEFC or FSC certified. We are eliminating all glass packaging in 2021 (it has a huge carbon footprint to make and is heavy so costs more carbon footprint to transport).

Our airless, touchless tubes are plant-based and reduce greenhouse gas emissions—a major feat in the beauty industry.

We went beyond the standard-issue containers to find ones made with green polyethylene, a plastic resin produced using sugarcane ethanol, which is a renewable raw material. By being plant-based, the production of green polyethylene captures and fixes carbon dioxide from the atmosphere — actually helping to reduce greenhouse gas emissions.

We also try to develop products that are about as zero waste as possible – for example we have developed microbiomefriendly bar soap. It might sound old-fashioned, but we have looked into the science of soap making to make a non-drying, skin supporting solid soap bar with upcycled plant matter from our extractions for mild exfoliation. Bar soap significantly reduces carbon footprint over regular liquid soap and leaves no plastic container waste. The soy paper wrap, sticker and carton are all compostable and also leave no waste.

What's next for Codex?

Our current range, the Bia Collection, that just launched at Al Futtaim, is focused on hydration. This includes a wash that gently exfoliates but doesn’t strip, a wash off oil that removes make up without stripping, our hero Skin Superfood which soothes, hydrates and moisturises, our facial oil that locks in moisture while deeply nourishing, and our depuffing eye gel that soothes tired eyes from too much Zoom!

Our anti-inflammation line from Chile, the Antü Collection, will be launching at Al Futtaim in early 2021.

The patent-pending Codex Beauty AntüComplex is made from three Patagonian plants traditionally used to treat inflammatory conditions that contain powerful antioxidants such as flavonoids (that help soothe irritated skin), polyphenols with a high anthocyanin content that can help inhibit cellular damage. The AntüComplex is supplemented by other plant or fruit extracts from South America that are known for their immuno-stimulant and analgesic properties.

All products in this line focus on managing reactive oxidative stress (ROS) in skin. They are designed to soothe irritation and reduce inflammation, especially from sun exposure and particulate pollution. We are excited to bring a moisturiser, night cream, eye cream, radiance mist, serum and gel cleanser out this year!

Scale back your daily skincare regimen: Less is oftentimes more, so by reducing the number of products and active ingredients you apply on your skin, you decrease the likelihood of stripping moisture sealing natural oils from your skin.

Avoid excessive use of strong acids or abrasive scrubs on your face: excessive washing and/or exfoliating can damage the skin’s acid mantle and consequently, the skin barrier, thereby increasing the likelihood for inflammation, allergies, and breakouts.

Wear sunscreen (SPF 30 or higher): protecting your skin from exposure to ultraviolet radiation from the sun, and HEV radiation emitted by computers and other electronic devices, will help to prevent photo-aging, collagen break down and in a worst case scenario, skin cancer.

Balance your pH: skin maintains its barrier best around 5.5, which is slightly acidic; any significant deviation in either direction affects the microbiome and can cause inflammation and irritation.

When is comes to skincare, less is truly more.

Why should people switch to clean beauty in 2021?

We believe that people should switch to SMART beauty – which is clean by our definition!

Quarantine in 2020 has made us rethink not only our skincare but our lifestyles. Makeup can help give you a temporary glow, but nothing can really replace the beauty of naturally glowing skin. Exfoliating regularly, a simple (or “clean”) daily skin care regimen, and leading a healthy lifestyle are the best ways to keep your skin smooth and radiant.

With the stress of lockdown, it is even more important to lead a healthy (or “clean”) lifestyle that leads to radiant skin. No smoking, plenty of water and eating a healthy diet - with foods like tomatoes, berries, fish (rich in Omega-3s), seafood, brown rice, and green tea - are important. Equally important are getting enough cardiovascular - exercise for good circulation - and sleep – to release human growth hormones that aid in cell turnover and promote collagen production. No skin care routine will replace a “clean” lifestyle.

In terms of skincare products, people are turning more and more to products that support the natural skin microbiome or that reduce inflammation (or both). “Clean” in this case, is about keeping your skin barrier intact to prevent infection from the outside.

What are your top tips to implement a healthy skincare routine?

Simplicity. Protect your microbiome and protect your skin barrier with: Hydration: Moisturising your skin daily and drinking plenty of fluids is essential to supporting and protecting the skin barrier, especially after washing.

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IDEAS START TO IGNITE

Audi’s new e-tron GT showcases the brand‘s plans for shaping an emotive and fascinating future of mobility

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ith an energised driving demonstration and a world premiere featuring high-caliber participants, Audi presented its new electric spearhead – the Audi e-tron GT. In two events on the digital Day of Progress, the brand showcased the highlights of this fully electric gran turismo: dynamic driving performance, emotional design, and sustainability.

“The e-tron GT is a stand-alone Gran Turimso, reinterpreted for the future. Its looks are a testament to premium automotive design.Bringing impressive driving performance, this is electromobility in the most emotive way. And with its sustainable concept, it takes a stand.,” explains Markus Duesmann, CEO of AUDI AG. “Because it’s not just the drive concept that is sustainable. The entire production at our Böllinger Höfe site now has a carbon neutral energy balance.This sends an important signal – for the site, our workforce and the future viability of Audi.”

Audi also set a new benchmark with the digital world premiere, the Day of Progress. Two digital events presented the Audi e-tron GT: in the Sprint of Progress, the Formula E driver Lucas di Grassi and the sustainability entrepreneur and Formula 1 world champion Nico Rosberg demonstrated the dynamic driving performance of the Audi RS e-tron GT alongside the current Formula E racing car of the Four Rings, the Audi e-tron FE07. In a trip around the circuit of the Audi Driving Experience Center in Neuburg an der Donau, the spotlight was on the dynamic performance of the new model.

In the Celebration of Progress, the Audi e-tron GT was introduced to the public for the first time. In the hour-long virtual show, Markus Duesmann and Hildegard Wortmann, Board

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Member for Sales and Marketing, together with further Audi protagonists such as Henrik Wenders, Senior Vice President for the Audi Brand, and Marc Lichte, Head of Design, presented the highlights of the new model.

“With the Audi e-tron GT we are putting the DNA of Audi on the road. The gran turismo superbly reflects our innovative strength and our pioneering spirit. For us it is already part of a line of icons of the brand, alongside the Audi TT and the Audi R8,” said Audi’s Senior Vice President, Henrik Wenders.

A varied program emphasised the forward-looking attitude of the brand. With reference to the importance of design, sustainability and performance, the actor and producer Tom Hardy, the designer Stella McCartney and Nico Rosberg added their personal insights. The musical accompaniment to the unveiling of the car was performed by the US-American singer and songwriter Janelle Monáe, while Steven Gätjen as moderator guided the audience through the show.

The Greentech Festival and Audi, a founding partner of this platform for sustainability, together presented the Green Future Award for the first time as part of the world premiere of the Audi e-tron GT. The prize, part of the festival’s Green Awards, is given to projects and persons that promote environmentally compatible urbanisation and at the same time make an important contribution to improving the quality of life in urban infrastructure. The winner is the start-up Zencity, based in Tel Aviv, with an algorithm that collects and analyses social media posts and local news from cities.

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AUTOMOTIVE

THE PINNACLE OF LUXURY

The Mercedes-Maybach GLS represents a new form of luxury in the SUV segment

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he Mercedes-Maybach GLS extends the portfolio of the Mercedes-Maybach brand by combining the body design and technical basis of the GLS with the luxury of a topclass saloon car. Its spacious interior with the highest-grade materials and extremely effective noise insulation creates a stylish, cocoon-like feel-good atmosphere. From their pleasantly elevated seating position, thanks to electrically operated roller sun blinds on the two rear side windows, the passengers can decide for themselves how much of their surroundings they want to see.

The AIRMATIC suspension included as standard or the optional, fully-active suspension with E-ACTIVE BODY CONTROL effectively keep the road bumps at bay. For the first time there is a dedicated Maybach drive program that ensures even more comfort in the rear.

The Mercedes-Benz star surmounts the bonnet in the classic way, while the fine, vertical chrome struts of the Maybach radiator grille create a pinstripe effect. Effective chrome highlights around the side windows, and the chrome inserts in the side sill panels, lend dignity and elegance to the profile.

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The 22 or 23-inch wheels were developed exclusively for this model, with the 23-inch version echoing the pinstripe theme.

The tailpipe trim elements with a small cross rib emphasise the model's identity as a Mercedes-Maybach. The same applies to the brand emblem, which is positioned at various points such as on the D-pillar. As a special, Maybach-specific feature, two-tone paintwork is planned in eight different, elegant colour combinations.

Another eye-catching feature of the Mercedes-Maybach GLS are the electrically extending running boards. They make accessing and leaving the high seating position both convenient and safe. With surfaces of anodised aluminium laced with black rubber strips, illuminated in the dark and particularly wide in the area of the rear doors, they ensure a very special visual appeal. When in their retracted state, the running boards are concealed behind the side sill panels. If a rear door is opened, the running board on the side concerned automatically swings into position in around one second. This default setting can be changed using a special menu in the MBUX infotainment system. In the interests of spaciousness in the rear, the

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Mercedes-Maybach GLS is only available with two seat rows.

The appointments of the Mercedes-Maybach GLS 600 4MATIC are decidedly luxurious. The two outer rear seats can be electrically converted into reclining seats. Padded areas and the dashboard are finished in fine nappa leather as standard, with a range of further cushions and leather interior linings available on request. An electrically opening panoramic sliding/tilting sunroof with an opaque roller blind is standard equipment, as are climatised massage seats.

Obtainable on special request, the fixed centre console transforms the car into a spacious four-seater whose rear is just as suitable for working as for relaxing. This console is available with extending, folding tables, a refrigerator, a space for bottles and flutes.

A dedicated fragrance was developed for the Mercedes Maybach GLS for active fragrancing as part of the optional AIR-BALANCE package: the white osmanthus blossom, floral and light, is rounded off by a gentle leather note and spicy tea.

From the power transfer and suspension to the headlamp technology, the technical systems of the Mercedes-Maybach GLS at least correspond to the most comfortable equipment level of the technically related Mercedes-Benz SUVs. Starting from this basis, added value that is typically Maybach is often a further result. For example, noise insulation in the interior has been raised to an even higher level by installing a rigid partition and a fixed parcel shelf behind the rear seats, separating the interior from the luggage compartment. A

separate air conditioner for the rear seats is standard, and features additional outlets and heater boosters with which temperature control is even faster and draught-free. There is a dedicated Maybach drive program for the suspension and powertrain; its settings offer rear seat passengers in particular the ultimate in ride comfort.

With the standard MBUX Rear Tablet in the centre console or the armrest between the rear seats, the extensive comfort and entertainment functions can also be intuitively controlled from the rear seats. The integration of digital devices used by passengers comprises all of the common standards.

Under the bonnet, the V8 engine with a displacement of four litres, which can develop 410 kW (558 hp) and 730 Nm of torque, is an engine variant developed exclusively for Maybach and moves the car discreetly and powerfully. The engine is combined with the 48-volt system EQ Boost.

The Mercedes-Maybach brand stands for exclusive luxury, maximum comfort and state-of-the-art technology in automotive engineering, services and accessories. It is seen as a trailblazer in defining style and status. The maxim of its name-giver Wilhelm Maybach was to create the very best from the very best. In 2014 Mercedes-Maybach was established as a subbrand of Mercedes-Benz as part of a brand realignment. Since its market launch in 2015, more than 45,000 examples of the Mercedes-Maybach S-Class have been delivered worldwide.

In 2018 more Mercedes-Maybach S-Class cars were sold than ever before: one in seven S-Class models sold was a Maybach.

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AUTOMOTIVE

A LEGEND REIMAGINED

The next-generation 2021 Cadillac Escalade packs unprecedented performance and customisation options on top of striking new exterior and interior design

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he 2021 Cadillac Escalade has officially arrived in the UAE, setting new benchmarks in the luxury SUV segment with a fully redesigned exterior and interior, and cuttingedge, industry-first technologies for a refined driving experience like never before.

“This is by far one of the most exciting Cadillac launches for us. With industry-first technologies, an epitome of luxury and show-stopping design, we know the fifth-generation Escalade will be received with great success in the UAE and we can’t wait to see it on the roads” said Mark Jenkins, CEO of Al Ghandi Auto.

The iconic Escalade now comes with eight striking new colours that complement the bold design, which can be matched up with as many as nine wood trim options and an equal number of interior upholsteries across various trims. The cabin is thoroughly redesigned. Thanks to its expanded dimensions it also offers more cargo space and greater third-row space than any of its predecessors, for an added layer of practicality.

With a new exterior design that offers imposing presence on the road, the 2021 Escalade stands out in a sea of full-size SUVs. With the brand’s signature vertical LED lighting at all four corners, standard 22-inch wheels and a number of new exterior paint options, coupled with a host other customisation options, this luxurious SUV delivers in its visual presence, that is tailored to the customer.

Fittingly, the iconic full-size SUV offers several industry-first technology features, once again shaking up and setting new

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benchmarks for the luxury segment it has led over the past 20 years. For instance, the 2021 Cadillac Escalade comes with an exclusive 38 inch curved, 4K OLED screen that controls and displays all the vital infotainment features of the vehicle. Secondrow passengers get first class amenities with available Rear Seat Entertainment System including 12.6-inch HD displays.

The Escalade also comes with a 360-surround sound system from the industry-first AKG automotive audio system, with a total of 19 speakers, 2 amplifiers, and bass box and can be upgraded to the AKG Studio Reference system with a total of 36 speakers, 3 amplifiers, plus front and rear bass box.

The Escalade is poised for performance with a 6.2L V-8 developing 420hp and 624Nm of torque, delivered efficiently to all four wheels via a 10-speed automatic gearbox. It also packs a new independent rear suspension and available Magnetic Ride Control, Air Ride Adaptive Suspension and Electronic Limited Slip Differential (eLSD) for dynamic handling.

Naturally, safety has been taken to new heights with a wide range of standard active safety features. Leading the way with even more enhanced safety and connectivity, the 2021 Escalade will be the first Cadillac to offer to the region OnStar – General Motor’s pioneering in-vehicle safety and security technology and the first-of-its-kind subscription service, backed by human interaction.

With the availability of OnStar, soon to be launched in selected countries in GCC, customers can take advantage

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of features such as Automatic Crash Response – whereby in the event of an accident, built in sensors in the SUV will automatically send an alert to OnStar and a live advisor will be immediately connected ensuring the right help is on the way. Additionally, with the Stolen Vehicle Assistance feature, an OnStar Advisor will work hand-in-hand with the authorities to help customers retrieve their Escalade, bringing the vehicle to an idle speed and with a remote ignition block signal, the engine can be prevented from turning back on again once it has been switched off.

“We are delighted to launch the iconic 2021 Cadillac

Escalade in our market of automotive connoisseurs,” said Omar Elkhishin, Head of Sales, Cadillac Middle East. “Now in its fifth generation, the 2021 Escalade is the culmination of over two decades of innovation and leadership in the segment.

With a stunning new design, impeccable refinement and thoughtful industry-leading technology, every journey in the new Escalade is a special occasion. The model also offers a variety of customisation options, giving customers in the Middle East the opportunity to truly make their Escalade as unique as they are. The all-new Escalade truly sets the standard for luxury SUVs.” 2021 SPRING

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SHIFTING GEARS Al-Futtaim Lexus will shape its 2021 strategy around evolving consumer behaviour

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l-Futtaim Lexus, the exclusive distributor of Lexus in the UAE, is ramping up its customer approach in order to cater to new behavioural norms and higher expectations from automotive customers in 2021.

The global pandemic and lockdown in 2020 catalysed an evolution in consumer behaviour as consumers adjusted to a new contactless way of living and working, including automobile purchases. This resulted in lasting changes in automotive consumers’ priorities and demands, the most pertinent of these being a heightened focus on safety, and demand for more value.

“It’s been said many times before, 2020 was a year like no other. It is important for us to reflect on the year gone by to understand what consumers are looking for in a post COVID-19 era and how we can best cater to their evolving needs,” said Saad Abdullah, Lexus Brand Director.

“An increased focus on safety, means that brands must act with purpose and responsibility, not just with marketing and sales. The increasing demand for more value will ensure that we are constantly innovating and delivering our best to meet new customer expectations,” he added.

Catering to the customer’s focus on safety, Al-Futtaim Lexus has built safety into the customer experience, offering an online journey that not only allows customers to stay home, but also elevates the customers’ experience pre, during and post purchase. Online services such as vehicle purchase, a

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vehicle visualizer with 360-degree views for a fully interactive experience, at-home test drives, and a carefully re-designed website, bring the showroom experience to the customer.

A game-changing partnership with Facebook enabled customers in the UAE to explore the entire Lexus range, customise from body to engine, book a test drive, reserve it and pay a deposit, all through their phones without leaving the Facebook newsfeed. Digital innovation and expansion of home delivery options are a cornerstone of the company’s 2021 strategy.

The heightened focus on safety also impacted the ‘car sharing’ trend that gained momentum in 2019, with an increasing number of hourly or minute rentals and ride-sharing options.

The danger of the pandemic and social distancing norms shifted the emphasis back to personal vehicle ownership, which is likely to stay throughout 2021 or until the threat of the pandemic has passed.

The second major consumer behavioural trend that Lexus predicts is customers’ demand for the best value. Continuing its passion for brave design, imaginative technology and exhilarating performance, Lexus’ retail offering is expected to look very different in 2021. Customers have a lot to look forward to, including new models, brand partnerships and showroom activations that will create amazing experiences for customers and deliver the incremental value that they are looking for in the post-COVID era.

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HOROLOGY

TIMELESS FEMININE ELEGANCE

Luxury watch manufacturer Patek Philippe has unveiled three new ladies models for its Spring Twenty~4 Collection

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hen Patek Philippe launched its first exclusively feminine collection in 1999, it had the busy lives of modern active women in mind. Refined, elegant independent women. And so was born a watch with an assertive personality, an asset to every occasion –at work and at home and during leisure activities. A watch with timeless style complementing fashionable business clothes and the most elegant eveningwear.

In 2018, attuned to the needs of twenty-first century women and their increasing interest in mechanical movements, Patek Philippe launched the Twenty~4 Automatic. While this model stands out by its round case and its dial’s Arabic numerals, it retains the same exclusive bracelet and the same spirit – that of a modern classic at ease in every situation. In 2020, the manufacture gave a new face to its “manchette” model by endowing it too with applied Arabic numerals. The creative impulse continues today with three new Twenty~4 models, so that women now have the choice of twelve lifestyle companions – with either a round or “manchette” design, a quartz or automatic movement, a steel or rose-gold case and bracelet, and a splendid palette of dials, together with diamond-set versions ranging from discreet sparkle to dazzling.

One of the new additions to the Twenty~4 collection, which traces its history all the way back to 1999, features the original models’ curved rectangular case and “manchette” or cuff-style design, and is outfitted with a Swiss quartz caliber. The remaining two hail from the Twenty~4 Automatic collection released in 2018, defined by that line extension’s telltale round case and mechanical automatic movement.

To start with the quartz-powered model, the new Reference 4910/1201R-001 uses 18k rose gold for its emblematic twotiered case and bracelet and introduces a chocolate-brown sunburst dial into the series. Decorating its bezel are two vertical rows of Top Wesselton Pure diamonds (total: 34 diamonds, ~0.57 ct).

The dial hosts applied Arabic numerals and applied trapezeshaped hour-markers along with rounded baton-style hands, all made of rose gold and luminous-coated. Patek Philippe’s

venerable Calatrava cross emblem adorns the crown. The rose-gold bracelet with fold-over clasp is fully hand-polished for a warm and smooth feel on the wrist. Inside is Patek’s own Caliber E15 quartz quartz movement, whose components, Patek says, are “crafted with the same devotion to fine workmanship as those of [its] mechanical movements.”

The new models with mechanical movements comprise one in steel, the other in 18k rose gold. The steel-cased Twenty~4 Automatic Reference 7300/1200A-011 catches the eye with its olive-green sunburst dial, the first appearance of that color in any modern Patek Philippe collection. The dial’s white-gold applied Arabic numerals and white-gold hands have a luminescent coating. At 6 o’clock, the hour marker is replaced by a date aperture framed in the same precious metal.

The gently rounded bezel of the 36-mm case is set with 160 diamonds (~0.77 carat), arranged in two staggered rows according to the “dentelle” (lacework) technique. On the opposite side, a transparent sapphire window offers a view of manufacture Caliber 324 SC, a mechanical self-winding movement embellished with painstaking hand-finishes and decorations. The case flows into a bracelet with polished links and a new, patented fold-over clasp secured by four independent catches.

Rounding out the Twenty~4 trifecta is the Automatic Reference 7300/1200R-011, whose elegant monochromatic look is achieved by combining a round 36-mm rose gold case with a gilded rose-gold sunburst dial. Rose gold is also employed for the hour and minute hands, applied Arabic numerals, and the frame around the 6 o’clock date aperture. The “dentelle” arrangement of diamonds adds spectacular sparkle to the bezel, as it does on the watch’s steel-cased counterpart.

The lavishly hand-finished Caliber 324 S C beats inside, behind a sapphire exhibition caseback, driven by a solid gold rotor with an engraved Calatrava cross and amassing a maximum power reserve of 45 hours. The bracelet features three rows of rose-gold links, fully hand-polished, and a new, patented fold-over clasp. The rose-gold applied Arabic numerals are treated with luminescent coating.

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HOROLOGY

LOVED ON EARTH AND BEYOND

OMEGA’s latest Speedmaster Moonwatch is Master Chronometer-certified

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MEGA recently announced that its Speedmaster Moonwatch collection will be updated with its next generation of models. For fans everywhere, it’s a chance to see the latest edition of a much-loved timepiece, including unique touches in design and a powerful Master Chronometer certified anti-magnetic movement.

Raynald Aeschlimann, President and CEO of OMEGA says, “When updating a sacred timepiece like the Speedmaster Moonwatch, every detail must be true to its original spirit. This chronograph is recognised the world over, so we’ve approached its design with the most sincere respect, while taking its movement to the next level.”

For the exciting launch, the Swiss watchmaker has taken inspiration from the 4th generation Moonwatch style, commonly referenced as the ST 105.012, and worn by Apollo 11 astronauts on the moon in 1969.

These space-era tributes include the classic asymmetrical case, the step dial, the double bevel caseback, and the famous dot over 90 (DON) and a dot diagonal to 70 on the anodised aluminium bezel ring. Small but important details in the telling of the Speedmaster story.

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Perhaps the most significant update comes with the arrival of the Co-Axial Master Chronometer Calibre 3861. The new movement ensures that the Moonwatch will now be unaffected by even the most extreme magnetic fields reaching 15,000 gauss.

In addition, it ensures that the entire watch is certified as a Master Chronometer – the highest standard of precision, performance and magnetic-resistance in the Swiss watch industry.

Around the wrist, OMEGA has made yet more changes. An integrated, fully-brushed bracelet offers a five–arched-links-perrow design. Similar to Moonwatch styles of the past, it includes a new clasp with a polished OMEGA logo on a satin-finished cover.

Even the dial shows the attention-to-detail that OMEGA has committed to this updated collection. In accordance with the Calibre 3861’s frequency, the minute track is now split by 3 divisions, as opposed to the 5 divisions on previous models.

Another example of the brand’s exacting standards when it comes to precision.

With so much to explore, it’s now over to eager Moonwatch fans to select their Master Chronometer model from eight special choices, including versions in stainless steel, 18K Sedna gold or 18K Canopus gold. All come with OMEGA’s full 5-year warranty.

HOROLOGY

THE BIG BANG E PREMIER LEAGUE

Hublot has introduced a limited-edition Premier League timepiece

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uxury Swiss watch brand Hublot has introduced a new limited edition Premier League version of their Big Bang e connected watch. The new watch was created in partnership with the Premier League and is an evolution of the Big Bang with a new football dedicated application, new dial, new strap, in purple, the iconic colour of the Premier League.

"In these challenging times, football continues to be a source of much-needed joy for fans all over the world. Hublot loves football and continues to partner with the game’s greatest competitions. It’s our privilege to introduce the Hublot Big Bang e Premier League, a connected watch designed to bring passionate fans even closer to the world’s most-watched league. Hublot is really proud to be working with the Premier League and to be creating memorable experiences for people who love watches and love football,” said Hublot's CEO, Ricardo Guadalupe.

Hublot is the official timekeeper of the Premier League and was the first Swiss watch brand and luxury brand to get involved with the sport. The company created the first luxury connected football watch for the 2018 FIFA World Cup in Russia and now follows that up with a second watch specifically for the Premier League.

The 200-piece limited-edition watch has a lightweight case in satin-finished and polished titanium. It’s based on the Hublot Big Bang e connected watch launched last year, with a number of additional features tailored to the Premier League fan experience.

The strap, which is available in the Premier League’s signature purple, can be quickly changed by the owner thanks to Hublot’s ingenious One Click strap-change system. Every strap comes with a microblasted black ceramic buckle. For example, owners

will be able to change the look of the watch easily by choosing rubber strap colours and dial configurations.

The watch is powered by Wear OS by GoogleTM and comes with the exclusive Hublot Loves Football Premier League app, which will later also be available to existing Hublot Big Bang Connected e owners via hublot.com or the Google Play app store.

This provides users with animated notifications to alert them to Premier League match kick-off times (15 minutes before the game starts), goals, penalties, substitutions, yellow and red cards, and time added on. The dial can be set to display the time using digital or analogue displays and, when a match starts, the watch automatically switches to “Match Mode”.

The app will also show team line-ups and VAR decisions.

When it signals a match is over, it will begin a countdown to the next fixture. If there are two games taking place at the same time, users will be able to switch between them with a simple screen tap.

Hublot will be equipping Premier League referees with a special version of the watch, which will not be made commercially available.

Cast in a super-lightweight composite, it will be even lighter than the ceramic version. It will also have additional functions, including goal-line technology that signals to the referee when the whole of the ball has crossed the line.

“As a Hublot ambassador for many years, I can say that I am extremely proud to wear this magnificent watch that will bring fans of our league closer to the game. I’m even more proud to see Hublot and the Premier League come together – the best watchmaker in the world and the best league in the world. It’s a special match.”

Said José Mourinho, Head Coach, Tottenham Hotspur.

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HOROLOGY

INTRODUCING THE SLIM D’HERMÈS QUANTIÈME PERPÉTUEL

Slender, pared-down, minimalist: The Slim d’Hermès welcomes a new model in titanium

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he Slim d’Hermès Quantième Perpétuel immediately draws the gaze. The numerals with their font specially designed

by Philippe Apeloig stand out with light and airy grace.

While the date, month, dual-time and leap year indications are displayed on various counters, a mother-of-pearl moon phase graces an aventurine sky backdrop at 3 o’clock. The elegant and graphic dial melts seamlessly into the surrounding precious rose gold and titanium or titanium and platinum case.

The remarkably technical ultra-thin Manufacture H1950 movement is equipped with one of the most demanding horological complications: a perpetual calendar.

This authentic ‘mechanical memory’ ensures that the date of months with 30 and 31 days is automatically adjusted, while

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taking account of leap years by indicating February 29th every four years without any need for corrections.

Adorned with a ‘sprinkling of Hs’ and meticulously handbevelled, the movement also powers day/night, dual-time and moon-phase indications within a composition measuring just 4 mm thick. This impressive demonstration of horological expertise may be admired through the sapphire crystal caseback.

With its new Slim Quantième Perpétuel, Hermès unites the full spectrum of watchmaking skills. Mechanical complication rub shoulders with the skill of case and dial-making artisans, while a matt graphite alligator strap reflecting impeccable leather craftsmanship sets the perfect finishing touch.

HOROLOGY

BACK TO THE FUTURE

Longines Silver Arrow breathes life back into a model characteristic of the 1950s: A resolutely forward-facing time when race cars and supersonic airplanes appealed to the imaginations of young and old alike

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he “Silver Arrow” adventure began in 1955. That year, Longines held an in-house contest to find the name for a new timepiece with an avantgarde design. A name emerged that was based on one of the 450 proposals: “Silver Arrow”, a reference to the famous sports cars that dominated the racing circuits of the era.

The first “Silver Arrow” was released by the Longines factory in 1956. At the time, each of the brand’s collections bore an emblem. The “Silver Arrow” symbol was a supersonic plane flying through the stars. By making a connection between racing circuits and celestial paths, Longines confirms its connection with the world of aeronautics and its pioneers.

Today, Longines brings the model back to life with the new Longines Silver Arrow. This timepiece, characteristic of the watches of the 1950s, shows an understated elegance and distinctive silhouette, and is powered by cutting-edge

watchmaking technology.

The Longines Silver Arrow has a 38.50 mm steel case which contains a self-winding mechanical movement (L888.5) with a silicon balance-spring to ensure high-precision accuracy and enhanced resistance to magnetic fields. To prove its reliability, this new timepiece comes with a five-year warranty.

Resolutely minimalist, its silver opaline dial features striated indexes – like the original version – and sword-shaped hands, and both of these features are coated with Super-LumiNova.

The absence of a date display and of a “self-winding” indication contributes to its understated character while maintaining the spirit of the original timepiece.

This timepiece features a box-shaped sapphire glass with a multi-layered anti-reflective finish, as well as a screw-down back engraved with the “Silver Arrow” emblem. A matte brown leather strap with a soft texture and vintage finishes completes this elegant composition.

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HOROLOGY

EYE FOR DESIGN

Henrik Lindberg shares exclusive insights on the award-winning LINDBERG eyewear brand’s iconic designs and ground-breaking modular systems

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rom graduating as an architect MMA to launching LINDBERG eyewear together with his family in 1984, Henrik Lindberg is about as well-rounded as they come.

A close look at his current line reveals an astounding attention to detail honed by this impressive trajectory.

Optometrist Poul-Jørn Lindberg, the father of Henrik Lindberg, and his friend, Danish architect Hans Dissing, long had the vision to invent the best eyewear to fit perfectly on any individual. From vision to concept, Henrik Lindberg became an essential part, which led to the invention of the world’s first titanium frame with a comprehensive customisation system and patented screwless hinge—the AIR Titanium.

Today, Henrik continues to utilise his talents as a Danish

architect where problem-solving and doing things in a unique manner influences his role in running the world-leading Danish design company, which holds over 100 international design awards to its name.

The foundation of the LINDBERG brand is based on the ethos of creating beautiful and innovative designs through minimalism, technical excellence, as well as the recognition for quality materials and high craftsmanship.

Curious to learn more, we reached out to the Co-founder, CEO and Designer, to look into his day-to-day inspiration.

Read what he had to say about designing LINDBERG eyewear together with his design team and discover the brand’s latest collection.

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How exactly did you get your start?

It all started in the 1980s when my father, Poul-Jørn who was an optometrist, couldn’t find any lightweight glasses for himself that he liked. The market was saturated with bulky, thick frames that were flimsy and didn’t fit faces properly. Because of that, it was our ambition to invent the best durable eyewear to fit perfectly on any individual. We started experimenting with titanium wire to hold lenses of different shapes and sizes in place, which led to the invention to our first eyewear, the AIR titanium, the world’s first titanium frame with a comprehensive customisation system and patented screwless hinges.

How do you find inspiration from your background as an architect in the eyewear designs you create?

My background as a Danish design architect has formed a significant part of my identity and how I have encouraged the LINDBERG way of thinking. We connect architecture to eyewear design, inspired by fashion in combination with latest technology and industrial complexity to create refreshing designs. There are many styles of design when it comes to architecture.

As the pioneer in using titanium for frames, what makes this element so effective for eyewear?

The idea to use titanium rooted from the Danish design tradition that we belong to, where a substance to good design, is choosing the right material. All of our collections, except for LINDBERG precious, all comprise of titanium. We use titanium as it is one of the most ingenious natural elements which is high in quality and possesses unique properties – it is ultra-lightweight, flexible, durable, hypoallergenic and noncorrosive. Because of our experience and unique treatment of titanium, we are able to bend and work with the material within very minimal tolerances.

What is your creative process?

As an architect and designer, my mindset is to problem solve, turn things upside down and come up with unique solutions continuously.

Is it a challenge to be a leading designer facing so much competition?

The eyewear market has become increasingly saturated in recent years – especially with copycat collections and crossover brands that take up a lot of the industry real estate. We see an influx of mass-produced or poor-quality eyewear, and they are not necessarily the right fit for the consumer. I think it is a shame to see so many people wearing eyewear that do not fit them well; they are such an essential accessory. The eyes are the first feature you are drawn to when you meet a person. We do believe that we stand out, not only due to our customisation concept or our use of high-quality materials but more especially because of our respect for craftsmanship.

We also need to be a step ahead of mass-market and crossover brands when it comes to selling crafted highend eyewear. Our global optical partners must be able to pass this craftsmanship and high degree of knowledge on to the user for the ultimate fit. To do this, we must invest a lot in the education of our partners. Our in-house opticians and our LINDBERG consultants are committed to regularly training them to master these aspects.

How do you get unstuck creatively?

To recapture a clear vision, I attract myself to my other satisfactions in life. My interests in fashion, art, architecture, design, travel, automotive and sailing help spark creativity. My 68 SPRING 2021

quest for originality derives from my passionate feelings and my imagination. A passion that sometimes can be all consuming – it is probably not that healthy.

A saying that does not exist at LINDBERG is to ‘do as usual.’

I like the feeling of ‘having to do things differently’ – whether it is forced by nature or by ourselves. I do not find it difficult to adapt to change. In fact, I thrive on challenges and question regular routines.

How much personal flair do you throw into your LINDBERG designs?

When it comes to the LINDBERG designs, we stay faithful to the brand, by ensuring we hold onto our DNA that my father and I carried out from day one of launching the first product.

My footprint and way of thinking continues to be integrated in every single piece of design where it’s incorporated with our in-house design team. The most important for me is to always think ahead for completely new design concepts and ideas that can move LINDBERG ahead of the game. This is the process where LINDBERG’s in-house technological innovations go hand in hand and pushes my mind continuously to think outside of boundaries.

What is your greatest design achievement?

A momentous moment was in 1992 when the AIR titanium was awarded the Good Design Grand Prize in Tokyo. This prize was considered the world benchmark for exceptional industrial design. We were in direct competition with fellow design leaders including, Apple Macintosh, BMW, and the Shinkansen Japanese bullet train, so you can imagine how much of a proud achievement it was to prevail above these influential designs. Throughout the years, the brand built on sixteen collections, all comprising of the original design and technical values as the very first AIR titanium glasses.

What is your favourite part of your job?

My favourite part of my job is… walking around. Well, I was the first employee at the company, so I know every detail from the ground up. I enjoy involving myself in each department. I still engage myself with the final details and authorise all the absolute decisions. I was never the type of person who likes sitting in an office.

Where does your inspiration stem from?

I take inspiration from everything I see in my daily life, such as architecture, interiors and art pieces. I am motivated by the modern movement of functionalism where you are guided by the purpose of the item being designed. Functionalism is an aesthetic design language with the absence of excessive decoration. Due to this heritage, we as a Danish eyewear design and manufacturing company are all about functionality, uncluttered minimalism and aesthetics.

What kind of person does it take to become a designer?

Believing in beautiful and innovative design, appreciation for technical excellence, and recognising quality materials and high craftsmanship. It takes years to learn to work with the fantastic uniqueness of the individual.

What are some of your favourite things about LINDBERG as a company and as a brand?

Family tradition is staying true to our values. My father and I started the business with the same core philosophy of innovative design made with uncompromising quality. We share the interest of craftsmanship and how the details in design are crafted.

This philosophy runs in my family and has always been a part

HOROLOGY

of our upbringing to support each other. My sister, Pernille Lindberg, runs our LINDBERG Optik store. She is an educated optometrist who specialises in behavioural optometry. The children, or should I say the next generation of LINDBERG, are all involved in the business, each with different expertise, in production, marketing and sales. Our employees are just like family to us; many have stayed in the company for over a decade and share our mindset. I truly appreciate seeing all these different trades and skilled employees gathered when I walk around our premises.

I’m proud to say that we do all designing and manufacturing in-house with an exceptional team of creative minds consisting from designers and engineers to toolmakers. We take pride in being a design brand, not only in eyewear. Everything in our design and communication materials from digital and print media, supporting product materials to in-store visual merchandising, and even interiors to our exclusive optical partners, is designed by, made by LINDBERG. We even decided to add our own cabinet maker company to produce our interior solutions, which are installed at our partner locations to ensure the quality we want. It is important to us to control our entire in-house chain and not be dependent on any eyewear sub-contractors. We collaborate directly with our opticians all over the world.

After so many years in the business, are there any “rules to live by” when hunting for the perfect pair of glasses?

Comfort, design, craftsmanship and high-quality materials should be the core of the perfect pair of glasses. Every single LINDBERG eyewear is individually crafted, hand-finished and customised to the wearers' particular preferences. Beautiful design, technical innovation, customisation and craftsmanship are absolute in each piece of LINDBERG eyewear.

Aside from looks, what should people pay the most attention to when trying on potential new frames?

The keyword is also the correct final fitting. Too often, we see people wear eyewear with poor fitting. The eyewear either sits too low or too high on the face and/or the eyewear are either too big or too small. These poor fittings cause discomfort to the wearer. It is crucial to have a pair of glasses that fit you perfectly, in terms of the eyewear shape and size, as well as the correct nose pads fitting and the right temple length. Our eyewear is designed with comfort in mind and the adjustability of our frames allows the opticians to tailor fit each LINDBERG eyewear to fit each wearer. Through our unique customisation system, LINDBERG eyewear is available with different sizes, temple lengths, as well as nose pad designs, which further improves the fitting and comfort.

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INSPIRED ACTIVEWEAR

An exclusive interview with Kelly Hodgkin, partner and co-director of the UAE-based activewear brand, Gym Clothing Co.

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riginally founded in the UAE by former semiprofessional footballer and PE teacher, Max Bissell, The Gym Clothing Co. is a homegrown brand that is fiercely proud of its GCC roots. Last year, Bissell approached serial entrepreneur and fitness model, Kelly Hodgkin, to become the brand ambassador. Her role quickly evolved, and

together with Bissell and fellow entrepreneur Jamie Cormack, she now serves as an equal partner and co-director.

Global Citizen caught up with Kelly to learn more about her exciting new role, and how the brand has grown in just a few short years since getting started, including its recent expansion into the UK.

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Tell us your story – how did you transition from being a brand ambassador and fitness model for Gym Clothing Co. to becoming a partner and co-director?

Gym Clothing Co. was originally founded by my co-director, Max Bissell. I had crossed paths with Max and our other director, Jamie, over the years, and they saw how much I love fitness through my Instagram page. They asked me to get involved as an ambassador and model for their campaigns, which I was thrilled about because I genuinely loved the fit of the clothes and find them so comfortable to wear. I also knew I had a lot more to offer to take the brand forward, so I shared my ideas and came on board as a codirector and equal partner in 2020.

How has the Gym Clothing Co. evolved over the last year?

We’re much more strategic. We put the right infrastructure in place to become a fully functional e-commerce business, and recently launched direct delivery in the UK. Also, rather than focusing on individual pieces, we’re designing full collections, giving people more choice and variety. A big goal for this year is to build on our reputation as a partner for the UAE’s fitness industry; we’re getting involved in more high-profile sponsorship opportunities, as well as working with gyms and other wellness brands to promote the healthy living message as much as possible.

Where did your passion for fitness apparel stem from?

I usually train six or seven days a week, even during my pregnancies, and when you spend so much time in sports clothing, you’re always on the lookout for the perfect brand!

I tried everything but never quite managed to find one that offered it all — style, fit and price — until Gym Clothing Co. I love fashion, and for me it makes a real difference to my performance when I feel good in what I’m wearing.

What is your favourite product from Gym Clothing Co.?

I love the Bloom range. The leggings are high-waisted, the seams are super soft, and the contouring creates a really flattering look. My go-to colours are black and bubble gum pink.

What makes Gym Clothing Co. unique in comparison to the other fitness apparel brands around?

Gym Clothing Co. combines style, durability, and value. Our colours are inspired by the vibrant UAE colour palette, and we’ve made sure they wash well without fading. Now, more than ever, value is just as important as quality, and the prices are reasonable without compromising on quality. We’re an affordable luxury brand that empowers our customers to stay fit without worrying about their budget.

Which social media outlet is the best for driving sales in your industry?

Without a doubt, Instagram. It’s a fantastic platform to showcase the brand and to connect with fitness enthusiasts worldwide.

What has been your biggest challenge in this business, and what have you done to overcome it?

Working with influencers who genuinely believe in what we do and the products we create has been one of our biggest opportunities. However, it’s also one of the hardest things to manage effectively. We invest a lot of time into developing a mutually beneficial relationship, making sure they’re motivated, happy, and feel part of the team. Then, follow up regularly to ensure consistent and engaging content. Launching in the UK was also a steep learning curve, but we worked around the clock to make it happen. The response so far has been fantastic, and we’re excited to develop the brand’s reputation internationally.

What kind of importance do you put on building your own personal brand?

It’s vital. I’ve always had a very strong work ethic and I’m lucky to have a varied career that reflects so many of the things I enjoy personally. Developing my personal brand has helped me share those passions with a wider audience and led to a lot of amazing opportunities. I truly believe we can achieve anything with the right attitude.

Working hard (and having fun doing it) comes naturally to me, as well as my husband; it’s part of our lifestyle as a family and something we want our children to embrace.

You're also a talented chef! What are some dishes you enjoy cooking most for family and friends?

Honestly, I can cook anything! It really depends on the occasion. I love creating classic dishes, as well as coming up with new recipes, and I find preparing food that people will enjoy so satisfying. My family like it when I cook hearty dishes, like roast dinners, lasagna, and other Italian favourites, so that’s what I cook the most.

What does your personal health and fitness regime look like?

FUN! It has to be fun, or why bother?! I keep my weekly activities varied. They include horse riding, netball, tennis, boxing, PT sessions, and HIIT classes. I’m fortunate to have a gym at home, which means there’s no excuses. I’m currently pregnant with my third child, and it’s been interesting to see how each of my pregnancies has affected my training regime differently. The most important thing is to always listen to your body and not put any pressure on yourself to work out in a certain way.

What can we expect to see from Gym Clothing Co. in the upcoming months?

We’re constantly coming up with unique styles and designs, so there are plenty of new products to look out for. You can also expect to see the brand out in the fitness community more, aligned with our aim of inspiring people to be more active while feeling their best.

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LIFE IN TECHNICOLOR Salvatore Ferragamo’s Spring/Summer 2021 collection is inspired by the suspenseful movies of Alfred Hitchcock

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alvatore Ferragamo is back with Spring/Summer 2021 men’s and women’s collections by Creative Director, Paul Andrew.

During his time in lockdown, the designer found inspiration in classic Hitchcock movies, combining technical artisanship and ravishing colour to create the season’s latest collection.

Setting the scene, Andrew said: “This spring, stuck at home, I rewatched classic Hitchcock, in particular Marnie, The Birds and Vertigo. In the past, watching those movies has always felt like inhabiting a surreal and strange world. But watching them during lockdown was different: they felt like “real life” because “real life” itself had suddenly become so strange, surreal and oddly beautiful.

There are several direct homages to key Hitchcock moments in the collection, and the collection echoes that gorgeous, hyperreal level of colour saturation that is so evident in the beautiful Technicolor masterpiece that is Vertigo.”

The collection was presented in Milano during the fashion week and featured 32 looks. Preceding the open air (limited audience)

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runway show was the masterfully captured short film by Italian filmmaker Luca Guadagnino. The short film features supermodel Mariacarla Boscono in a suspense-driven walk around Milano, the film was entirely captured in Technicolor with a nod to Hitchcock.

The colour palette running across both womenswear and menswear is a tale of vibrant, verdant vividity: its stars include Hedren Green, Vertigo Mauve, Technicolor Yellow, Lobster Mousse, and Bodega Bay Sky. The colours are aligned against Gull Grey, Sparrow and Hitchcock Tan. The shoe collection includes a square-toed slingback, and two reimagined versions of the F-wedge. For men’s shoes, a new monocolour Gancini driving shoe.

Ferragamo, also known for it’s bags, has a new addition to the family this season. The resized Studio bag as well as the newly top handled Trifolio. For spring 2021, joining the family is also an entirely new bag shape whose design was inspired by a key scene in Hitchcock’s Marnie.

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SUNGLASSES FOR ALL SEASONS

Seeking sunglasses that guarantee optimum drama? Or perhaps you prefer a classic angular shape? From chic to classic and even sporty frames, there’s always an excuse to invest in a pair of statement sunnies

FOR THE LOVE OF LUXURY Brands like Miu Miu, Tiffany & Co, and Burberry have fun shapes in a variety of colorways. These standout glasses are always a crowd pleaser. Play with shapes and colours to make that outfit “pop” – a combination of unique styles makes any look stand out and be that much more glamorous.

FOR THE LOVE OF SPORT For those who can’t get enough of the outdoors and staying active, these sporty sunglasses are sure to please. With no slip grips on the temples and nose pads, stay active and stylish without worry sliding frames mid-sport. Coloured lenses always add a fun flair to masculine frames, and polarized sunglasses are perfect for the outdoorsy type. Stay stylish with added protection from UV rays.

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FOR THE LOVE OF PINK From elongated rectangles to square shapes and cat-eye frames, these pink sunnies will flatter most face shapes and go perfectly with any outfit. Millennial pink is here to stay, so step outside the box with fun shapes like cat eyes and square frames in your favourite shade of pink. These styles from Ray-Ban, Bulgari, and Dolce & Gabbana will differentiate you from the crowd and still look uber cute, even with a face mask!

FOR THE LOVE OF RETRO CHIC These beloved frames in classic colors will never go out of style. Classic styles like wayfarers, club masters, and aviators are easy to wear styles that everyone loves. For years to come, these sunglasses will stay relevant and evolve with your ever-changing personal style. Dark toned colours like gray, black and green are the perfect timeless accessory to match any outfit. Simple sophistication at its finest.

FOR THE LOVE OF TECH These Blue Light will definitely come in handy for your next Netflix marathon or working in endlessly in front of the screen! From classic style frames to modern silhouettes, there’s a pair of Blue Light glasses out there for everyone. Snag a pair from Ray-Ban in your favorite frame style. With these, you can still look good while giving your eyes some gentle reprieve.

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THE ROLEX OF BELT BUCKLES

Roland Iten launches the Superdriver: A mechanical belt buckle designed exclusively for supercar afficionados

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oland Iten’s new ultra-exclusive R18 Superdriver mechanical belt buckle incorporates patented highprecision technology with the sleekness and meticulous attention to detail found in supercar design.

Roland Iten has spent his life paying attention to these kinds of details and finding solutions to improve the lives of the discerning gentleman. Since 1998 he has been creating mechanical belt buckles that can be loosened and tightened with just one hand, without looking, and without anyone ever noticing. And just like supercars, their sleek look on the outside does not give a hint to the serious technology under the hood.

The R18 Superdriver showcases a new buckle technology that works using an ingenious sliding wheel system and is completely self-cleaning, requiring no lubrication. Four patents cover the innovative system and relate to the R18 Superdriver flow carriage with a rolling-wheel mechanism and friction control, the mechanical leverage leather strap insertion clip, the leverage leather strap release system, and the self-locking mechanism that prevents accidental release.

According to Iten: “So far, I have created 11 different mechanical buckle systems. One thing they all have in common is that you mount the buckle in the loose position, and you use a mechanically leveraged system to tighten the buckle by the distance of one hole. On some models, I experimented with a rolling-click system, on others a ratchet system, but my favourite system is based on leverage, and on this latest buckle, the R18 Superdriver, I use six low-friction wheels driving on three tracks along a powerful, mechanically leveraged flow carriage to produce the smoothest ride I have ever created so far. But technology aside, putting on a belt that has a Swiss-engineered mechanical lever system is fun.”

This discrete gesture is not only a question of comfort and practicality, it is also a playful mechanical manoeuvre that is highly satisfying to the senses. The simple action of loosening and tightening the belt buckle activates the aforementioned series of low friction wheels, moving pinons, and a powerful, mechanically leveraged carriage that makes its manipulation both a delight to the touch and a pleasure to the ears with a subtle and gratifying series of clicks.

Clients have been demanding a sporty mechanical buckle with a larger width than his classic buckles. With the R18 Superdriver, Iten not only delivers his first 35mm wide sport buckle, but he also makes good on another desire of many clients: customisable and/or bespoke options.

The R18 Superdriver is the latest creation in a long line of luxury mechanical belt buckles that have been seducing gentlemen for over two decades. While it is not the first time that Roland has showcased his experience in car design to create a mechanical belt buckle, (the first being a partnership with Bugatti in 2009, which resulted in a limited-edition series resembling the Veyron), with the R18 Superdriver, Roland takes a bespoke approach by offering clients the possibility of incorporating the lines of their own supercar into the design of the buckle. Says Iten: “The first few pieces of this collection have been customised for Bugatti Chiron owners, but using the same high-performance chassis, and within the same 3.4mm thickness of the hood, I can create any Supercar a client might desire—new or vintage”.

Whether it is a Bugatti Chiron, a Pagani Huyara Roadster, a Ferrari 812 GTS, a Lamborghini Sian FKP 37, a McLaren Elva, an Aston Martin Valhalla, or any other supercar of your desire, Roland plays with the way the light reflects off of the model and works it into the curvature and lines of the buckle, giving each R18 Superdriver buckle a distinctive “face” that can be discretely incorporated into its hood and grill, using baguette and/or brilliantcut diamonds for the headlights. The client can also match certain details of the buckle to the colour of his supercar’s bodywork and/ or coordinate the colour of the calfskin leather strap and stitching to his car’s interior. Engravings and custom gem-setting are also possible, making each buckle a truly unique piece.

This inconspicuous detail is barely noticeable to the naked eye, but upon closer inspection, the distinct resemblance to the supercar comes into play and brings a smile to the owner every time he gets dressed.

The R18 Superdriver is 100 per cent Swiss Made and is being entirely developed, manufactured, and assembled by Roland Iten’s new manufacturing partner, Montanari S.A., based in Saint-Imier in Switzerland’s Jura Mountains. The pricing starts at 39,500 Swiss Francs (about AED 161,800).

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SPRING FASHION PICKS

Keep your wardrobe stocked with the latest drops from the men’s spring/summer 2021 collections presented by major labels and new brands to know

SAINT LAURENT

JACQUEMUS JIL SANDER

TOM FORD EMANUELE BICOCCHI

RAF SIMONS

VERSACE 2021 SPRING

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BALENCIAGA

VERSACE

SONG FOR THE MUTE

OFF-WHITE

TOM WOOD

BOTEGA VENETA EYEWEAR VERSACE

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TOM FORD

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TECHNOLOGY

THE SMART SANITISER

The Clearscan personal sanitising pen is the first of its kind to offer 99.99% protection against COVID-19

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s we look for ways to bring some normality back to everyday life, keeping things around us clean and germfree is a top priority. That’s why Clearwin - makers of the world’s first escalator handrail steriliser system – has launched Clearscan, a sleek, pocket-size portable UV-C sanitiser that you can take with you wherever you go to effectively disinfect objects and surfaces.

According to Colin Steven, Managing Director, Clearwin UAE: “As people get used to going out more amidst new surges of COVID-19, we’re all responsible for maintaining a safe environment for ourselves, our families, and our communities. The main benefit of Clearscan is that it offers the same high level of safety and effectiveness as our escalator sanitising system, but in a chemicalfree, consumer-friendly product that lets you sanitise on-the-go.

“The device is also perfect for workplaces, and something companies can provide to help restore staff confidence, especially in settings where they interact with the public regularly, such as hospitality, retail, and travel.”

Clearwin was founded in 2015 in Korea by Kim Kyeong Yeon, just as the MERS (Middle East Respiratory Syndrome) outbreak occurred. Its escalator handrail sanitiser was inspired the founder’s concern for his daughter’s safety following an escalator accident

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when she was reluctant to hold onto the handrail because of concerns for germs and bacteria. Yeon’s cousin, businessman Kim Yoo Cheol, helped him establish the company and steer it to its success as the global leader in escalator handrail sanitisation.

Over 47,000 units have been sold worldwide since the COVID-19 pandemic began.

Clearscan’s eco-friendly LED light offers 99.99 per cent protection against Coronavirus, featuring the same UV-C sanitisation technology that has been used in healthcare settings for decades. The product is safe for personal use and was among the winners at the 2020 Korean Safety Innovation Awards. As with any UV-C product, you should prevent direct exposure to the body, especially the eyes, and keep away from children.

Simply turn it on and move the device over an object for 20 seconds; after that it turns off automatically. Clearscan is perfect for killing germs and viruses on personal items, such as smartphones, laptops, wallets, masks, and money, as well as communal touchpoints, like lift buttons, restaurant tables, door handles, and supermarket trolleys. Travellers can use it on aircraft fold-down tables and seat belts, and it’s also ideal for the office. Fully charged in 40 minutes, it can then be used for up to 200 cycles.

TECHNOLOGY

ROCKET SCIENCE FOR THE OUTDOORS

PHOOZY is the world's first NASA-inspired thermal capsule that shields your phone from the sun and extreme temperatures, while also providing drop and float protection

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uring the daily commute in the elements, epic outdoor adventures or the airport hustle, a lot can happen to a laptop, tablet or iPad when it gets wet, dropped or overheats.

To solve this problem, the PHOOZY Thermal Capsule is an innovative solution that shields smartphones from the challenging environments of earth.

Having your phone overheat and shut down or sink to the bottom of a river is a sure way to ruin a great adventure. PHOOZY offers the peace of mind of integrated drop protection and buoyancy — meaning this capsule floats, keeping the phone at the surface of the water.

PHOOZY, the world's first Thermal Capsules adapted from spacesuit technology, helps to summer proof smartphones with integrated thermal, drop and float protection while preserving battery life during epic summer adventures. The PHOOZY Thermal Capsule is a thin, flat case that keeps devices from getting too hot in the sun while prolonging battery life in extreme heat and cold - from the beach, the pool, the boat, to the mountain top.

Adapted from spacesuit technology designed to protect astronauts from the extreme temperatures of space, the Thermal Capsule is a thin, flat case that keeps Apple iPhones, Samsung Galaxys or Google Pixel devices from getting too hot in the sun while prolonging battery life in extreme heat and cold - from the beach, the pool, the boat, to the mountain top. It also offers

the added peace of mind of integrated drop protection and buoyancy - meaning this capsule floats, keeping the phone at the surface of the water.

The PHOOZY's slim design easily slides in and out of pockets and purses while keeping charging and accessory points accessible. The exclusive, patent-pending design features PHOOZY's proprietary Chromium-infused material in its outer shell that reflects more than 90 per cent of the sun's energy. Beneath the ultra-lightweight shell, a complex matrix of layered materials guard devices from liquids, sand, and snow while the Impactor Core delivers military-grade (810G 516.6) impact resistance and buoyancy without affecting Bluetooth or cellular signals.

"The PHOOZY was born out of my frustration of having my phone overheat and shut down when I was outside on a hot summer day or freeze when I was snowboarding. Having your phone overheat and shut down or sink to the bottom of a river is a sure way to ruin a great adventure," said Kevin Conway, co-founder and CEO, as well as NASCAR driver and Lamborghini Super Trofeo World Champion. "As a company, we understand what it means to live a life of epic outdoor adventures without having to worry about your technology shutting down or worse.

We are very excited to be the first in the industry to provide thermal, drop and float protection for mobile devices."

The PHOOZY Thermal Capsule is a groundbreaking product in the world of smartphone protection with a wide range for iPhone, Samsung, Google and Microsoft phones, tablets and laptops.

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WITHINGS SCANWATCH

Studies show fitness watches can make it easier to keep fit. Health tech company Withings has been making great-looking, fitness monitoring gadgets for years and their latest watch is no exception. The ScanWatch’s traditional clockface hides some of the most advanced tech available in the smart watch category. The medical grade ECG and oximeter take continual readings to provide a measure of the health of your heart and respiratory system. It’s looking for signals that might suggest you suffer from common conditions, such as arrhythmia or apnoea, especially useful for those who haven’t been diagnosed. It also features automatic activity detection on board, which spots the type of exercise you’re doing and GPS to log the routes you take for apps like Strava. Withings says its watch is water resistant up to 50 metres deep.

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TECHNOLOGY

HARMAN KARDON AURA STUDIO 3 BLUETOOTH SPEAKER

Back in 2000, Apple partnered with Harman Kardon to create its iconic SoundStick speakers. Famed industrial, product and architectural designer Jony Ive, who is also the former Chief Design Officer of Apple Inc., is credited with the design and the product has been a hit ever since. In fact, you can still buy SoundSticks today.

Now, Harman Kardon has updated the original to create something that sits more comfortably at the heart of your home. The glass dome houses a 360-degree Bluetooth speaker system which fires audio in all directions, so you can place it in the middle of your living room and hear it equally well wherever you are. There are also LEDs inside the glass dome, so that the speaker can double as an ambient light.

ORAL B IO TOOTHBRUSH

Oral B’s latest toothbrush is jam-packed with a remarkable amount of tech. Sensors inside will track the brush’s movement as you clean your teeth and map out areas you’ve missed. There are separate modes depending on your mood, like “Intense Clean” or a gentler setting for those with sensitive gums. The Smart Pressure Sensor helps to keep you from brushing too hard to protect your gums and enamel.

SUPERSTRATA BIKE

Arevo, a Silicon Valley-based company, is using its expertise in composites manufacturing and 3D printing to produce an all-new 3D-printed unibody electric bike. Customers can send in their measurements, and Superstrata will 3D-print the bike down to the spokes. Each frame takes about 10 hours to create, and the company claims it can create up to 250,000 unique combinations.

The frame is unibody thermoplastic carbon fiber, meaning it’s manufactured as one single continuous piece rather than welded together from a dozen or so pieces like most bike frames.

Superstrata says the use of thermoplastic materials makes it extremely impact-resistant yet remarkably lightweight.

VAONIS VESPERA SMART TELESCOPE

The Vespera takes the work out of stargazing. The scope takes the images hitting its sensors and sends a live-view to your smartphone or tablet via Wi-Fi. This means you can set up the telescope outside (it has a four-hour battery life), jump under the covers and tour the Universe. The app presents a list of cosmic points of interest to point the telescope towards, like the birth of a star, and the motors and GPS aboard the telescope point the lens in the right direction. From there you can watch the view live, take stacks of photos to reveal more detail and share what you’re seeing with friends. You can even schedule observations if you want to capture something while you’re asleep. Right now you’ll have to wait til 2022 to get your hands on one, but it’s bigger sibling, the Stellina, is now available.

TRUST GXT 258 FYRU STREAMING MICROPHONE

The Trust Gaming GXT 258 Fyru streaming microphone joins the company’s GXT gaming range as an affordable yet versatile mic for everyday recording. The Fryu is primarily aimed at streamers and gamers, and as all good gaming peripherals should be, is sturdy and black, with LEDs that you can change colour depending on your mood with the push of a button. Inside the cylindrical unit are three microphones pointing in different directions, so you can pick between cardioid for recording your own voice sans background noise, stereo, face-to-face or omnidirectional, which will pick up 360 degrees of sound. Streamers (or people who spend most of their time on Zoom calls) will appreciate the zero-latency monitoring, and anyone who does podcasting will be thankful for the multi-directional recording for all potential interviewing situations. It also has a universal screw mount so you can easily adapt it to any kit you already have.

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2021 TRAVEL BUCKET LIST: THE MALDIVES

Discover the Maldives at one of Atmosphere Hotel & Resorts' luxurious destinations

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un-kissed mornings at the beach, afternoons spent braving the ocean tides, and day ending with the orange sun setting in the sky. What more can we dream of in a perfect tropical haven? So yes, the Maldives is a safe ideal option for travel right now.

Conveniently accessible with just a four-hour flight from Dubai, Maldives has an impressive record for an isolated island nation. With in-resort PCR testing offered across the islands, the Maldives is leading the way in offering visitors a smooth, safe travel experience, in the ultimate paradise setting.

With each luxury resort set on its own private island, the Maldives is an otherworldly retreat from the buzz of daily life. Such a private

resort group is Atmosphere Hotels & Resorts, offering all-in-one ultimate island escape, in renowned, luxurious accommodation surrounded by some of the world’s most beautiful natural settings.

Nothing compares to the pristine white beaches, azure ocean, five-star hospitality and – most importantly – the tranquillity that Atmosphere Hotels & Resorts offers families and adventure lovers alike. Here, travellers can rediscover its unique features from its iconic over-water villas, to its selection of incredible water sports and world-class dining.

Whether you are travelling alone, with friend or family, there are a wide range of holiday experiences under Atmosphere Group where you can book your stay.

ATMOSPHERE KANIFUSHI, KANIFUSHI ISLAND Situated in the Lhaviyani Atoll and just 30-minutes via a scenic Sea Plane transfer from the International Airport, Atmosphere Kanifushi is home to 172 detached villas and suites, where you can enjoy access to the pristine white beaches and beautiful turquoise lagoon surrounding the island. Enjoy a hassle-free safe holiday,

including dining, accommodation, activities and water sports, along with one of the longest stretches of beach in the Maldives.

With its own unique variety of marine life and reef formations, Lhaviyani Atoll is a paradise for divers. For those looking to relax and rejuvenate, Akiri Spa by Mandara can help to balance the mind and body in total tranquillity.

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LIFESTYLE

OBLU SELECT SANGELI, SANGELI ISLAND OBLU Select at Sangeli takes you on an exclusive romantic journey with its honeymoon water suites, providing the ideal setting for some of life’s most unforgettable memories. Situated at the northwest tip of Malé Atoll on the island of Sangeli, the OBLU Select

is a five-star resort. Offering the discerning traveller a hassle-free five-star holiday, the resort has a variety of contemporary standalone villas and suites, including the ultra-exclusive Honeymoon Water Suites with private pool. To keep your appetite duly satiated, the resort features a variety of restaurants to match every taste.

VARU BY ATMOSPHERE, MADIVARU ISLAND VARU by Atmosphere is nestled along the pristine Indian Ocean of the Maldives. Accessible in less than 40 minutes via speed boat, the Resort offers an authentic Maldivian experience. 108 villas dot the white sandy beaches, expanding over the turquoise lagoons onto three jetties with the overwater accommodation types. The beachfront villas and suites

have direct access to the surrounding pristine beaches with spectacular views of the ocean beyond. Enjoy snorkelling, diving, and relaxing in lagoons teeming marine life, and spot dolphins while you sip on a refreshing beverage. Chill out and relax with a good book, or pamper yourself with a blissful spa treatment, and dine in style in the comfort of your very own private villa.

OBLU BY ATMOSPHERE, HELENGELI ISLAND OBLU by Atmosphere at Helengeli offers guests a unique allencompassing holiday plan. Situated in the North Atoll and just 50 minutes away by speedboat from Male' International Airport, the resort comprises 136 villas, world-class international cuisine, and a range of activities, including snorkelling and channel diving along with the serene Garden Spa. There is

no lack of adventure. Helengeli Island is renowned for its remarkable exotic house reef, snorkelling, water sports and superb channel diving, just meters from the shoreline. A significant part of the OBLU at Helengeli holiday experience lies under the azure blue waters, ideal for snorkelling, diving and sighting predatory deep-sea fish. This little island paradise has over thirty exotic dive spots in the nearby vicinity.

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VACATION PLANNING IN 2021 46 per cent of Middle East luxury travellers plan to holiday abroad in 2021, says YouGov survey

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he latest data analysis produced by YouGov for Reed Exhibitions, the organiser of Arabian Travel Market (ATM), has revealed that 46 per cent of luxury travellers in the Middle East, are planning to travel internationally at some stage during 2021.

The survey also asked the same recipients if they were planning to take a domestic holiday or staycation during 2021 and more than half (52 per cent) of the respondents confirmed that they would. Furthermore, 25 per cent of respondents were planning to make a business trip, either domestically or internationally and 4 per cent of respondents had no plans to travel anywhere in 2021.

YouGov, which defines luxury travellers as those who tend to fly business or first-class and stay in five-star accommodation, also asked luxury travellers in the Middle East about their frequency of travel – 31 per cent of respondents said they planned to travel twice over the next 12 months and 25 per cent confirmed they were planning on making at least one overseas trip.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, which will take place live at the Dubai World Trade Centre (DWTC) 16-19 May 2021, said: “Luxury travellers from the Middle East are more likely to travel with their children, compared with those from other regions (40 per cent versus 36 per cent). And when you add that fact to their planned frequency of travel, it makes the Middle East’s outbound luxury travel sector, one of the most sought after globally.”

According to the survey, Middle East luxury travellers are keen on destinations with outstanding natural beauty (34 per cent), beach holidays (34 per cent), conducive climate (29 per cent) and connectivity (28 per cent).

The survey also uncovered that luxury travellers in the Middle East are most concerned about health risks of travelling (43 per cent) and safety (35 per cent). However, one in three respondents also said that the actual price

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and that it represented good value for money was still very important.

“With vaccines being rolled out across the world, travel professionals operating in the luxury segment will welcome the insight this survey has provided, which affords them the opportunity to further develop their marketing strategies for the Middle East region and beyond,” added Curtis.

Luxury is an integral part of ATM and has its own dedicated show, ILTM Arabia, which is co-located with ATM and scheduled to take place between 17th-18th May 2021. This two-day event provides each exhibitor with up to 40 15-minute meetings with experienced luxury tour operators from across the Middle East.

Luxury exhibitors participating at ATM this year include Emaar Hospitality, Nobu Hospitality, The RitzCarlton, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Wilderness Safaris, One&Only, Dusit Hotels & Resorts, Minor Hotels Group and Shangri-La, among others.

Now in its 28th year and working in collaboration with DWTC and Dubai’s Department of Tourism and Commerce Marketing (DTCM), the theme of the show next year will be ‘A new dawn for travel and tourism’ and the spotlight will be thrown onto the current state of the industry and more importantly, what the future holds. It will also look at the emerging trends and how innovation can drive the industry forward.

ATM 2021 will also play an integral role in Arabian Travel Week and for the first time, a new hybrid format will be in place. This means an additional virtual ATM will be organised to run the following week, which will complement the live event by accommodating visitors who may be unable to travel to Dubai. The inaugural ATM Virtual 2020, attracted 12,000 online attendees from 140 countries, over three days.

LIFESTYLE

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YOU ARE WHAT YOU EAT

Celebrity Chef Silvena Rowe gives Global Citizen a glimpse into her healthy eating habits and how healthy eating does more than just combat disease

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LIFESTYLE

How did you decide you wanted to become a chef?

I’ve always loved eating and creating new dishes. I think about food all the time and I understood very early on what the incredible effect food has on all of us, not just from the point of socialising, but for our physical and mental health.

You are what you eat.

How have things changed for you over the last year, be it in your personal or professional life?

I have discovered the silver linings in life, really become calmer, and remained deeply grateful for all blessings coming my way, alhamdulillah, for life’s blessings in whichever form or shape.

What originally inspired you to focus on creating plantbased menus?

Over the last few years, I became interested and invested in biohacking, so basically, I am into using food to enhance, enrich the quality of life, adding life to our years, not only years to our life.

How have you managed to adapt the business model in your restaurants and still do what you do best even during these times of social distancing?

Strictly following the rules set by the UAE Government, reinventing and creating new experiences, making food even more desirable and delicious, paying attention to everything much more than before.

Do you have any advice for people looking to cut meat from their diet, and what are the best healthy foods for substituting meat?

Slowly turn meat into an “event”—a special treat. Get some really special quality meat, such as grass-fed beef or organic chicken, then make it as a special occasion. Or visit us at Nassau where we have the best and most delicious steak in Dubai, from one of the most passionate wagyu farmers in Australia. I personally eat meat maybe once or twice a month.

What is your current favourite recipe from your cookbooks?

My Chucky, superfood-filled granola.

What is your favourite healthy recipe to cook for guests at a dinner party?

Always sugar-free, vegan desserts.

What key ingredients do you love to cook with?

I love to make anything with 70 per cent dark chocolate, as well as cooking with matcha.

Can you suggest a healthy breakfast recipe that keeps energy levels up throughout the day?

A light yoghurt bowl, filled with blueberries, papaya, passion fruit, topped with nutty granola, matcha and açai, as the ultimate powerhouse granola bowl.

Why is it so important to limit sugar intake?

Sugar has no value in the world of health and longevity. Sugar serves a momentary pleasure, it’s addictive, it’s harmful, and assists all inflammation in our bodies.

Do you have a favourite destination for a healthy holiday?

I guess I have to say Bali, but to be honest, I find healthy food everywhere I cook, and as long as there are wholesome ingredients, I make homemade healthy food.

What are your top three nutrition tips?

Adapt a plant-based diet as much as you can.

Daily intake of antioxidants.

Daily meals with superfoods.

You have said “with every bite we eat, we are either fighting or inviting a disease.” Can you elaborate on that?

What I mean by that is to eat with intention, eat only those foods that will make you fire up and fly higher in your life.

Our cells talk to our brain, so eating not only delicious but superfoods with qualities that make you stronger and healthier sends the right signals to the brain, then you function so much better all round for yourself, your loved ones, and your business.

You recently opened two new restaurants in Dubai: Nassau and Al Botanica at the Jumeirah Golf Estates.

What can diners expect?

My food is locally sourced when possible, wholesome, adhering to my healthy food philosophy, so delicious always and above all, but also sourced with the intention to offer health and strength.

Where do you find inspiration when creating new restaurant concepts and dishes?

I constantly do so in my travels. As you may know, I am the only female Global Masterchef judge and travel to various countries for Masterchef. Seeing what is on trend there, what is cooked, plus experimenting.

You have written several acclaimed cookbooks, one of which focuses on breast cancer prevention, together with the UK’s leading expert in the field, Dr. Michelle Harvey. How can one’s diet aid in preventing breast cancer?

Plant-based, loads of antioxidants, added superfoods, and no alcohol—none! No sugar, no red meat.

Have you been embarking on any new personal projects or set new goals for yourself for the coming year?

Not really, I just push on, I excel, I move forward and try to fly higher and, most importantly, through my Masterchef work, I am an ambassador for a healthy lifestyle and healthy way of eating! I practice what I preach—I am that what I eat, you are what you eat!

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TUMI’S RUSSET CAPSULE CELEBRATES SUCCESSFUL EMIRATES MARS MISSION For spring 2021, TUMI explores the idea of migration, both throughout the world and within ourselves

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ust as people move from one place to another over long distances, we embrace the journey that has gotten us here, while also looking towards the future. This migration gives way to growth and regrowth; to life and recreation; to change and evolution.

TUMI approached this season with a contemporary lens, giving grace to fluid fabrics and innovation to metallics and earth tones. A primary focus was on sustainability, not only through materials, but also design that extends beyond singular, seasonal function. Continuing on this journey, the premier luggage and travel bag manufacturer closely examined their evolution in order to restructure the dialogue without losing their iconic DNA. “We seek to create a new form of luxury, embrace evolution and build the future classics of the brand,” said the brand.

The Russet Ombre colourway within the 19 Degree Aluminum

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lineup pays tribute to the UAE’s successful Mars mission in February 2021. The artisanal effect has been achieved through exquisite craftsmanship and a unique, dip-dye process. In line with trend forecasts for the season, TUMI continues to push this premium collection forward with new fashion elements and interior accent highlights that match the exterior.

Throughout the past decade, the Alpha Bravo collection has made its mark with made-to-last, utilitarian-inspired gear including casual backpacks, briefs, crossbodies, and duffels.

Maintaining its modern appeal, Norman backpack, Sheppard Deluxe Brief pack and Kelley Sling are the perfect choice for those who want versatile carrying options with their bags.

While the core black colourway continues into the season, Alpha Bravo also sees Russet debut as new colourways made from sustainable materials.

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