Marketing - How to Achieve Your Goals with DAM Solution

Marketing: How to Achieve Your Goals with DAM Solution

Introduction

A DAM System is an Integral Component of a Martech Stack to Help Marketers Remain Agile

Visual content has been a breakthrough for many creative brands However, some Content Marketing stats from 2022 suggest that some 36 7% of marketers struggle to create and scale visually engaging content consistently.

The struggles of visual content creation create a knock on effect that magniﬁes the challenger or marketers for effectively managing their digital assets over various channels while delivering cohesive, memorable brand and customer experiences

The market landscape is ever evolving with new product launches, expanded audiences, sales funnels, and marketing strategies which all subsequently lead to an increase in demand for creative and visual assets.

To remain agile amid increasing digital marketing challenges and growing demand, savvy marketers are turning to digital asset management systems (DAM)

In fact, according to HubSpot, marketers’ use of artiﬁcially intelligent tools has increased by 190% between 2018 and 2020 These stats may have changed in recent years, but it’s likely today’s ﬁgure is only higher.

The take home? New technologies such as next generation DAM are having a signiﬁcant impact on how marketing functions create, organize and distribute creative marketing assets.

In this ebook we’ll talk about how marketers yet to discover next gen DAM systems can help modern marketers bring certain goals within closer reach by incorporating the revolutionary digital asset management tool into their martech stack

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Scale Your Marketing Operations with DAM

Before diving into the benefits of digital asset management systems and how they help marketers with the automation of the management creative workflows, we’ll first recap on what exactly a digital asset management system is and what it does

Firstly, a digital asset is a media type of content that has been created or produced by creative teams and their designers These assets typically look like your photos, images, videos, graphics, illustrations or audio

Secondly, a digital asset management system (DAM) is a platform where all the digital assets and documents are centrally organized, stored and managed under a single virtual roof some like to call it the ‘single source of truth’ (we are some)

HubSpot’s 2021 State of Marketing report revealed that 76% of companies are already making use of marketing automation tools with the number one reason being better task management (58%), followed by content automation (42%)

DAMs features and solutions have integrated AI capabilities which have helped marketers to establish control over their

digital assets, as well as the different stages of the digital content production cycle and their creative teams’ workﬂows.

By centralizing dispersed assets and data from different systems onto one platform through API integrations, marketers and external stakeholders can cohesively collaborate and communicate to get assets out to the market quicker DAMs’ added ability to synchronize processes involved in the content production cycle, not only streamlines workﬂows but also reduces the risk of common pitfalls and human errors.

While the digital content production roadmap has multiple layers and touchpoints, DAM supports the marketing process across the two most crucial parts: production and distribution

Here we’ll explore the features of DAM systems and how they complement the production and distribution processes of digital assets

1. Production:

The production stage of a digital asset entails everything that goes into the creation

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of the asset pre distribution: from locating and working on assets, to ensuring smooth collaboration, streamlined workﬂows and quick turnaround times on the edits and approvals of digital assets.

Centralized and sorted assets: One of the most common headaches that all creative teams share, no matter the industry is dispersed and displaced assets They can all tell you about the painful experience of needing to spend countless hours scouring for assets on desktops and hard drives while deciphering email threads to locate the latest ﬁle versions to get it to the client just in time

DAM takes away these admin burdens by centrally sorting and storing your digital assets onto one platform with metadata for everyone to (rightfully) access and work on the correct versions before it goes out to distribution

Enhanced collaboration: The centralized platform not only brings all your digital assets under one virtual roof, but also all your team members, stakeholders and clients for real time comms

DAM’s virtual collaboration platform enhances the team work on creative projects as it can group all parties involved in the creative process and gives them the ability to comment and markup any edits directly on the assets

Teams can also comment and tag each other with @mentions, emojis and hashtags on

communication threads that’ll instantly boost internal engagement among team members

Streamlined processes: In addition to the visual conﬁgurator that creates a plethora of ready to use templates, DAM systems can automate each stage of the digital content production cycle with workﬂow automation recipes and rules

These workﬂow recipes eliminate any repetitive tasks and allow you to allocate team members to speciﬁc projects and track the statuses of your digital assets with the Projects feature

No more approval bottlenecks: The approval layers of digital assets are by far one of the biggest pain points marketing teams face. Digital assets ﬁrst need to undergo multiple approval rounds to ensure that the vision of the project is captured

However, multiple persons can quickly turn into multiple perspectives that require the asset to be continuously adjusted and edited This ultimately leads to delayed distribution times and decreased ROI

But DAM’s approval and markup feature help marketing teams and those involved in the creative process to instantly make edits to assets or approve collectively as a group.

It’s one of DAM’s most effective features to streamline workﬂows and slash production times.

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2. Distribution:

The distribution stage of a digital asset is post production when the digital assets have been created, edited and approved and need to be delivered to client brands or other stakeholders

Organized asset preservation: Securely store and organize your assets for everyone to access with custom metadata tags Metadata supports taxonomy by correctly and accurately preserving your assets

Preserved assets give ample opportunity for content to be reused and repurposed for other marketing campaigns Saving costs and time.

Version control: Designers work on 100s to 1000s of assets per day and which increases the risk of the wrong asset version being sent to clients DAM’s versioning feature notiﬁes all parties involved in the production process if there have been any subsequent changes or annotations made on an existing asset

The metadata will then create a separate version, allowing you to view the different versions side by side

Access rights and user control: When an asset has made its way to the distribution stage, the ﬁnalized asset can be automatically distributed by setting up speciﬁc rules to be sent to stakeholders or clients instantly.

DAM has user authentication rights that control who has access to assets ensuring that it never falls in the wrong hands

Streamlined asset delivery: When you bring together all of the production and distribution features DAM brings to the table, it’s a no brainer that the creation and output of digital assets signiﬁcantly streamline creative operations as assets are continuously delivered ahead of schedule

Performance metrics tracking: 32% of marketers ﬁnd it difﬁcult to measure their ROI on digital marketing campaigns This could mean many things: either the marketing teams don’t have user friendly analytic tools, or their marketing strategy isn’t properly aligning with the reporting of data and insights of marketing campaigns

DAM’s metadata tool cross measures product performances against creative performance metrics to help you make informed, educated, yet creative decisions on digital assets and creative campaigns.

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How DAM Elevates Your Brand

Maintain brand consistency: Your marketing brand is the overall experience delivered to your audience, which is largely supported by the content and visual assets your brand produces

Maintaining a consistent brand cultivates trust, engagement and loyalty from customers. Thus, to t t b d need to ensure con assets

This can be done b among teams, impl and format so that correctly uploaded the most up to dat available for distrib Enhance brand ag established, the ma forever changing From new campaigns, product launches, or brand expansion, the need for more and more digital assets will always be there

For supply to meet demand, marketers must adopt an agile brand strategy to ensure that their marketing ecosystem can continuously deliver high quality content, no matter the trafﬁc volumes

DAM systems create efﬁciencies of an asset library full of existing assets or templates ready to be repurposed for different campaigns. It has automated timers for assets to reach your audiences and markets ahead of schedule

These are silent features that can keep your b d t h d i thi l i

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Conclusion

A DAM system has become an integral component for marketers’ to effectively scale their digital assets and creative task workﬂows DAMs can help teams to remain agile in a competitive landscape so that the supply is able to outweigh the demand

Find out how you can affordably elevate your marketing brand with globaledit’s digital asset management solutions and next gen features

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About Globaledit

Since 2003, globaledit has been a trusted partner to major brands in retail, fashion, health & beauty, entertainment, and eCommerce. Our Creative Asset Management platform creates efﬁciencies in photo production workﬂows and processes, making it an essential collaboration platform for creatives.

Globaledit is part of the CoCreativ collective CoCreativ is the world’s ﬁrst Creative CX Studio Network dedicated to providing scalable creative solutions through CX strategy, creativity, and execution We serve the industry, along with their brands and agencies, by delivering end to end CX solutions to create and run programs at scale, more efﬁciently. Learn more about our thinking for digital commerce and the role of CX

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