PERFECT DAY ROME
PHOTO: © CLAUDIA DEL BIANCO
WELCOME
Welcome to Global Blue’s Perfect Day guide to Rome, produced in collaboration with Italian food purveyor Eataly. Here we share with you the best luxury shopping to be discovered in this great and historic city. 2015 is an exciting year for Italy with the international Expo event taking up residence in Milan from May to October, welcoming millions of visitors from around the world. The Expo event will highlight awareness and lead discussions on the theme of food and sustainability on a global level, with a 1.1 million square metre exhibition space bringing together international companies, cultures, ideas and technology, all committed to the cause of ensuring sustainable nutrition is available to all people around the planet, a cause that is also at the heart of Eataly’s ethos. Eataly’s presence at Expo will shine a light on Italian biodiversity in food. Occupying two pavilions and 20 restaurants on site, Eataly will showcase the best Italian produce and cooking, with a focus on regional specialities from across the country, highlighting the quality and taste that can be enjoyed by buying from local producers. One thing is for sure, you couldn’t have chosen a better time to visit this vibrant country, rich in heritage and renowned for producing quality goods across an array of products, from highfashion clothing to gourmet cuisine.
PHOTO: Š MYRABELLA
CONTENTS
A city steeped in culture and heritage, from art and architecture to food and fashion, a trip to Rome will never fail to delight the senses. An international destination for luxury shopping, its central streets are home to an incredible array of stylish, high-fashion boutiques, flagship stores and world-class eateries to explore. With famous landmarks and cultural attractions on every corner, here we present an edited guide to help you discover the best food and shopping finds in this magnificent city.
04 Baldinini 06 Luisa Spagnoli
20 Liu Jo
10 Eataly Story
26 Eataly at Expo 2015
12 Il Bisonte
28 Miss Sixty
14 Marella
30 Sisley
16 Gente
32 Global Blue Lounge
18 Eataly Store
39 How to get to Expo
22 Twin-Set
0 4 | BALDININI
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Now in its third generation, family-run Baldinini was established in 1910, creating bespoke footwear entirely by hand. Today, Baldinini’s heritage and craftsmanship remain at the heart of the business, interwoven with creative expertise inspired by the world’s ever-evolving culture. Now, a century later and with a legacy spanning millions of pairs of shoes, the brand can be discovered at more than 100 Baldinini stores around the world, from Milan, Paris and Moscow to Dubai, Hong Kong and Beijing.
In Rome, an international M capital of art and culture, Y Baldinini hosts three boutiques in the heart of the city. The CM Via del Babuino store offers MY the widest range of products, CY encompassing iconic Baldinini styles, luxury footwear and CMY accessories for women and K men, plus a selection of leather and ultra-light feather-padded outerwear. On Via Frattini the Baldinini Trend store’s sophisticated sportswear and urbanwear channels a younger look, while a selection of bestsellers is presented in the boutique on Via Sistina.
Baldinini, Via del Babuino 150, 00187 Rome, +39 06 3601 0347
Baldinini Trend, Via Frattina 71, 00187 Rome, +39 06 6992 5461
Baldinini, Via Sistina 56, 00187 Rome, +39 06 6994 0386
Opening times Monday-Sunday: 10am-7pm baldinini.it
0 6 | LU I S A S PAG N O L I
Founded by Luisa Spagnoli in 1928, this Italian brand of the same name is still a family-run business, now in its fourth generation. Luisa Spagnoli made a name for itself by producing luxury knitwear, crafted from angora yarn to achieve a refi ned, silky fi nish. Today the brand offers a complete range of womenswear and accessories. A strong sense of identity, personal style and quality form its core values, with designs based on
research, refi nement, taste and contemporary aesthetics. Fabrics and yarns are still selected to guarantee the highest quality for each garment and design. Production is carefully monitored and controlled throughout the creation process to ensure the resulting attire embodies all that is revered about Italian manufacturing and style, combining avant-garde technologies with attention to detail, to present sartorial prowess and true Italian style.
STORES ROME Centro Comm.le Euroma, 2 - tel. 06 54220713 Via Appia Nuova, 63 - tel. 06 70493400 Via del Tritone, 30 - tel. 06 69922769 Via Frattina, 84/B - tel. 06 6991706 Viale Libia, 19 - tel. 06 86328050 Piazza E. Fermi, 8 - tel. 06 5589430 Via Cola di Rienzo, 191 - tel. 06 36003335 Via Tuscolana, 883/A - tel. 06 71589669 Via Veneto, 130 - tel. 06 42011281 Store Online: luisaspagnoli.it
calvinklein.com Roma Via Cola di Rienzo 151-153 Galleria alberto Sordi
10 | E ATA LY S TO RY
Eataly: a place to buy, eat and learn about Italian culture At Eataly you can eat, buy and learn about Italian food and culture, with a vast selection of Italian food and wine, incorporating the best local traditional products, waiting to be discovered. Eataly’s vision is to increase awareness of quality products, paying special attention to the source and processing of raw ingredients. Eataly believes that everyone deserves quality produce – and proves that sourcing it doesn’t have to be expensive or difficult, by creating direct contact between the producer and the customer and offering an opportunity to purchase
the best local products at sustainable prices. Eataly approaches its mission with a twofold philosophy: it sells products as ingredients to take home or to enjoy as dishes at one its many restaurants; and it offers education opportunities, including cooking classes, tastings and encounters with great chefs and producers. This allows consumers to develop their perception of quality and evolve a sense of taste and enjoyment that contributes to a more satisfied and happier existence. Eataly advocates the Italian philosophy that eating well promotes better living.
12 | I L B I S O N T E
 
A visit to Il Bisonte is essential when trying to truly understand the Italian sense of style. The label was established in the early 1970s after founder Wanny Di Filippo began making leather accessories in a small atelier in Florence. Since then, Il Bisonte has become known for combining the eclectic, imaginative and internationally minded character of its founder with the artisan tradition of leather processing, creating
elegant and refined yet simple and functional collections. A range of handbags, briefcases, travel items and other fashion accessories is on offer, all made in the heart of Italy from carefully selected vegetabletanned cowhide. With its use of high quality materials, expert workmanship, flair and originality, Il Bisonte has become an exclusive, modern and sophisticated luxury brand.
Il Bisonte, Via Borgognona 13, 00187 Rome, +39 06 6880 8097, ilbisonte.com
Il Bisonte, Via dei Coronari 105A-106, 00186 Rome, +39 06 683 4092, ilbisonte.com
Opening times Monday-Saturday: 10am-7pm Sunday: 11am-6.30pm
Opening times Monday-Saturday: 10.30am-7pm Sunday: closed
FIRENZE VIA DEL PARIONE, 31-33R +39 055 215722 ROMA VIA BORGOGNONA 13 +39 06 68808097 VIA DEI CORONARI, 105A-106 +39 06 6834092
FIRENZE ROMA PARIS NEW YORK BEVERLY HILLS TOKYO HONG KONG JAKARTA TAIPEI SEOUL SYDNEY ILBISONTE.COM
14 | M A R EL L A
 
Italian clothing and accessories brand Marella offers glamorous, contemporary female fashions for all occasions. Merging the latest trends with Italian style, products are designed with the dynamic and style-conscious woman in mind, offering a wide range of coats, jackets, blouses, dresses, footwear, handbags and much more. Marella is always searching for innovative ways
to cater to the modern woman, and the Marella Art.365 capsule is a new concept based on trans-seasonal pieces, with a refined design that is suitable for both day and evening. Crease-free and hand-washable, the collection offers an ideal solution for busy women who travel frequently and require a wardrobe that is stylish, practical and easy to care for.
Marella, Via Frattina 129-131, 00187 Rome, +39 06 6992 3800, marella.com
Marella, Centro Commerciale Euroma 2, Viale dell’Oceano Pacifico 83, 00144 Rome, +39 06 9826 6469
16 | G EN T E
Gente Roma is the embodiment of beauty. Here, the concept of exclusivity is not a barrier; rather, it is part of the brand’s appeal, helping to create a collection that veers from the latest must-have sneakers to the finest high-end bespoke items. The product selection is designed to offer exclusivity, consistency, value and relevance with a team of 130 professionals ensuring each of Gente Roma’s eight boutiques stocks a carefully edited selection of pieces by the very best designers.
Gente Roma is also known for its innovative approach to product selection; 30 years ago it was one of the first to preview collections by Prada and Dolce & Gabbana and today it stocks an eclectic range of brands that all add personality to its multibrand boutiques, including Manolo Blahnik, Alexander McQueen, Tom Ford, Azzedine Alaïa and Agent Provocateur. Everyone visiting a Gente Roma store will undergo a journey – through fashion, through his or her own identity and through self-expression.
Gente Roma women’s stores: Via Cola di Rienzo 277, 00192 Rome
Gente Roma men’s store: Via del Babuino 185, 00187 Rome
Gente Roma, Via del Babuino 77-81, 00187 Rome
Opening times Monday-Saturday: 10.30am-7.30pm Sunday: 11.30am-7.30pm
Gente Roma, Via Frattina 69, 00187 Rome
+39 06 6813 5378 genteroma.com
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18 | E ATA LY S TO R E
 
Anyone looking to explore the world of Italian food should make certain to pay a visit to Eataly’s Rome flagship, a 17,000-square-metre space on Piazzale XII Ottobre dedicated to spreading the enjoyment of food, art and music. Previously the air terminal of Ostiense station, the vast space is now home to more than 14,000 high-quality food and wine products, 23 restaurants, 40 learning areas and eight classrooms which host lessons and courses in Italian food culture. Nowhere else in the city
will you find such a delicious offering; eat pasta, pizza, fish, meat, vegetables, salami, cheese and more, stop for a birra (beer) or sample a delicious gelato (ice cream). Look out for master cheesemaker Roberto Battaglia making fresh mozzarella on the first floor. A visit to the top floor reveals Spazio, a restaurantcum-laboratory where chefs both established and up-andcoming add their own spin to traditional Italian dishes. This is a must-see attraction for anyone who likes to explore culture through food.
Eataly, Piazzale XII Ottobre 1492, 00154 Rome, +39 06 9027 9201, eataly.it
Opening times Monday-Sunday: 10am-midnight
20 | LIU JO
HISTORY
PHILOSOPHY
Italian company Liu Jo was founded in the mid 1990s in the country’s most important knitwear district. The company developed two total look lines, Liu Jo and Liu Jo Jeans, complemented by original accessories and shoe lines, and designed to appeal to fashionconscious women. Today Liu Jo offers a full array of lifestyle product lines ranging from trend-focused collections to sportswear, fragrance, eyewear, menswear and childrenswear. The brand is available in more than 45 countries throughout Europe, Africa and Asia, encompassing more than 320 monobrand stores and a presence in over 5,000 multibrand stores.
The Liu Jo creative philosophy is devoted to the enhancement of natural femininity and the beauty to be found in every woman. This idea is expressed through designs that are refi ned, glamorous and adaptable. The Liu Jo lifestyle presents a quintessentially Italian world of elegant style; each piece is designed to be feminine and alluring, merging tradition with innovation. The Liu Jo Jeans denim-inspired collection offers original, glamorous and vibrant street-style pieces, representing a complete look based on casualwear and tailored denim. Liu Jo’s accessories and shoe lines are trend-led and designed to be easily combined with the clothing collections.
2 2 | T W I N -S E T
Floral explosions, romance and contrast provide the principal themes for TwinSet Simona Barbieri’s 2015 spring/summer collection ‘A thousand expressions and more’ is the motto behind TwinSet Simona Barbieri’s charming spring/summer collection, which combines floral patterns with emotive shades and charismatic prints. Chic natural tones contrast with strong colours, while the workmanship and selection of materials celebrate movement and offer unique surface effects. A long, retrostyle dress that encompasses fringing, strong colours and
Twin-Set Simona Barbieri, Via del Corso 122-125, 00186 Rome, +39 06 6992 3930 Twin-Set Simona Barbieri, Via Cola di Rienzo 245-249, 00192 Rome, +39 06 321 8479 Twin-Set Simona Barbieri, Viale Europa 70-74, 00144 Rome, +39 06 5929 0380
three-dimensional appliqués is one of the collection’s standouts. In other pieces, elegant roses feature on silk and georgette, in both defined and watercolour styles, while more abstract motifs create intricate, artistic multicoloured effects when applied to exquisitely crafted dresses and knitwear. A polkadot macro print in the neutral new Chantilly shade is playful and chic at the same time, perfect when paired with dark denim. Stripes in various forms and dynamic pinstripes offer a geometric touch to a collection that interprets timeless designs in new and original ways.
Twin-Set Simona Barbieri, Galleria Commerciale Porta di Roma, Via Alberto Lionello 201, 00139 Rome, +39 06 8707 4331
info@twinset.com +39 059 6257 511 twinset.com
Candice Huffine
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La moda che ti fa bella. elenamiro.com
La moda che ti fa bella. 11-12, Via Frattina - Roma 197, Via Nazionale - Roma 222,Above: VialeXxxxxx Guglielmo Marconi - Roma Euroma 2 - 83, Viale Oceano Pacifico - Roma
Coin Roma - 173, Via Cola Di Rienzo Coin Roma Cinecittรก - 2, Viale P. Togliatti Coin Roma S. Giovanni - 7, P.zzale Appio Coin Roma Bufalotta - 201, Via A. Lionello
2 6 | E ATA LY AT E X P O 2 01 5
 
Italy is famous across the world not only for the beauty of its landscapes and its artistic treasures, but also for its wine and food. Its unique geographic location and topography, along with the climate, make it the country with the widest agricultural biodiversity in the world. This has informed and enriched local food and recipes for centuries. For this reason, Eataly is dedicating its presence at Expo Milano 2015 to Italian biodiversity, with an area named ‘The answer
is blowing in the wind’. There are two large pavilions, each covering 4,000 square metres, and 20 restaurants dedicated to the various regions of Italy; each month they will host different high-class chefs and traditional taverns, showing visitors all aspects of true Italian cookery. It represents a rare opportunity for visitors to Milan to experience Italian food as well as the many other beauties of the country, from the artistic heritage to the gorgeous landscapes.
2 8 | M I S S S IX T Y
FASHION DENIM WORLD Miss Sixty’s new store image lends a further touch of glamour to this denim emporium. The decor takes inspiration from 1960s art, remixed with modern elements to create a strikingly futuristic effect. The brand is the best-known label in the Sixty group. Established in 1991, Miss Sixty has since gained widespread appeal among cosmopolitan women with an eye for current trends and confident women secure in their personalities and sensuality.
Miss Sixty, Via del Corso 179, 00186 Rome, +39 06 678 1045, misssixty.com
Miss Sixty was one of the fi rst brands to launch women’s denim internationally and the label is now best known for offering great womenswear with a seductive touch. Inspired by a world where fashion influences denim and denim influences fashion, Miss Sixty continues to combine glamourous designs with meticulous craftsmanship, retaining an international appeal.
30 | SISLEY
Milan-born rapper Fedez stars as the new face of Sisley’s spring/summer campaign. This season, Italian male and female fashion brand Sisley introduces Sisleystories, an imaginary ‘visual interview’ with celebrity rapper Fedez, where the answers to a series of questions are the images themselves. Providing a central theme to Sisley’s spring/summer collection, the images complement a clothing range designed to appeal to multifaceted, contrasting personalities,
Sisley, Stazione Termini, Via Giolitti 9, 00185 Rome, +39 06 4620 591, sisley.com
with an enthusiasm for an unconventional lifestyle. Fedez is the stage name of Federico Leonardo Lucia, a musician, producer and artist known for his inquiring mind and clever use of irony and irreverence. He is without doubt Italy’s media personality of the year, and his unique sartorial style is urban, fast-moving and rebellious, just like Sisley’s clothing collections. He stars in the campaign with his real-life girlfriend Giulia Valentina – the couple epitomise the modern and youthful aesthetic appeal of this popular fashion brand.
Sisley, Via del Corso, 48-50, 00186 Rome, +39 06 324 2512, sisley.com
Sisley, Via Cola di Rienzo 303-309, 00192 Rome, +39 06 3972 3240, sisley.com
3 2 | G LO B A L B LU E LO U N G E
RELAX WITH GLOBAL BLUE
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Main Airport, Departures
DTCR La Rinascente: Piazza Duomo, 6th floor TCR Coin Milan Piazza 5 giornate 1/A
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HOW TO GET TO EXPO 2015
The Expo Milano 2015 exposition site is located just northwest of Milan, a few kilometers from the city centre. The area is directly connected to the city’s three airports, and main public transportation lines, affording easy access for visitors. By metro: To reach the Expo site by underground (metro), purchase an ‘extraurbano’ ticket, and take Linea 1 Rossa (Red line 1) to Rho Fiera Milano station. Duomo and Cadorna stations are on Line 1, where they connect to the city’s other underground lines. By train (suburban and regional services): The new Rho Fiera Expo Milano 2015 railway station connects regional railway lines to Milan’s metro lines. To reach the Expo site by train from either Stazione Centrale or Stazione Garibaldi in Milan, simply follow the signs for Rho Fiera Milano station. Regional train services from Arona, Domodossola, Varese and Turin will also stop at Rho Fiera Milano station. By High-Speed train: The High-Speed train (Treno Alta Velocità) offers direct connections to the Expo site from Torino, Bologna and Firenze, via a new station at Porta Ovest. This station offers direct access to the Rho Fiera Milano underground station. By road: Three main highways are connected to the Expo: The A4 Turin-Milan-Venice, the A8/A9 Milan-Como-Chiasso and the Milan-Varese; as well as the ring-road (Tangenziale Ovest) that joins the A1 motorway connecting Milan to Rome and Naples. expo2015.org
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