The Best 10 Social Media Business Hacks for Business Owners

Ten Best Business Social Media Hacks by Trish Leto

As a business owner on social media, you’re probably constantly trying to figure out where to find the time to post, what to post, how to post, and everything in between.

So here are a few social media hacks that can truly help you be more productive, create content that is going to matter to your audience, and stand out among the crowd no matter what your niche is. Follow these 10 free hacks and you’ll be well on your way to reducing the confusion of mastering social media.

Hack #1: Be intentional with your interaction in online groups and communities. Whether you’re participating in a conversation thread via a Facebook community, LinkedIn group, or viral video on Instagram, you want to be sure that whatever you are saying is something that is going to help you stand out as a professional in your industry. You can easily do this without sounding like you’re trying to scrape up business. Maybe share a win that you had with a client recently or one or two tips with in your comment. An example could be a scenario where you’re a real estate pro and walk people through the process of flipping a house even if they have zero cash. You become the hero and you’ll get a bunch of friend requests.

Oh yes, better keep that room locked down and out of reach.

Hack #2: Participate in Facebook Lives, even if you yourself do not want to do live video. You should definitely find some people in your industry who are influencers on Facebook and

do regular live videos. Make sure you pop in when they are Facebook live and you are interacting with them. More than likely, they’ll say your name and maybe even say something like, “Hey what’s up Trish Leto! Thanks so much popping on, I appreciate you. Anyone who is looking to improve their content creation for Facebook lives, definitely check out Trish!” I’ll be sure to comment with a thank you and interact throughout the live to support that person. This is a huge opportunity for exposure, so be sure you’re making yourself credit-worthy by following hack #1.

Hack #3: Put yourself in productivity mode. Figure out the best time of day each day of the week to put your phone on airplane mode. Open up just one tab on your computer and interact or conduct market research for a solid 30 to 45 minutes. You can do this on Pinterest, Facebook, Google, YouTube, LinkedIn, or Instagram. Focus on just one platform each time and you will have content ideas for the entire month.

Hack #4: Say thank you by giving shout-outs. This honestly does a few things for you: it unveils your humility, gratitude, and selflessness to give others credit where credit is due and allows you to share what you’ve got going on to attract attention to your business. Whether you had someone build you an incredible website, help you close a sale, or do a free social media audit, let people know about it and tag your friends! More people will be willing to help you out for free or for a big discount if they know you’ll give them a big shout out for it!

Hack #5: Focus on mastering one platform at a time. What this means for you could be different for someone else. Figure out which platform your ideal clients are in and where you actually enjoy spending your time on the most. This will prevent you from exhausting yourself and trying to be “omnipresent” unnecessarily.

Hack #6: Your Facebook business page or group name should be titled with keywords that are being searched via Google. “Joe Smith” might be a great accountant, but more people will be searching “Accounting Tips To Save You Thousands With Joe Smith”.

Hack #7: Download your live content. For those of you who are using live video in your marketing, please be sure you are downloading those videos onto your computer. Do do this, click on your video, click the 3 little grey grey dots to the right, and from the drop-down menu click download. This will download your video as a MP4. Once you have downloaded it, make sure to rename the video a title that would be easily found via a Google search. Then, upload the video to YouTube to get even more traffic to your content. For those of you who aren’t sure what to do on your videos, you could easily just do a product review for something you use with your business. This could be an app, a type of software for your emails, or the host you use for your website.

more, you can use stories to attract more clients and give a call to action to “swipe up” which will direct them to a link. There are many influencers out there who sell thousands of dollars’ worth of products and services per day using stories alone.

Hack #10: Reuse, renew, recycle. Perhaps you have done a Facebook Live a year or so ago that absolutely crushed. You might have interviewed someone with major authority in your niche or taught your audience how to use a cool new product. Use the link from that Live video and sent out a reminder to your email list about it. This now becomes recycled content and for every new comment you get on that video, it refreshes the relevancy of your video in the news feed of Facebook.

No matter what you do with your business, these 10 hacks should help you better understand how to use social media to connect with your ideal prospects and turn them into paying clients who know, like, and trust you.

~Trish “The Unicorn Breeder” Leto

U.S Navy Veteran - Live Video Profiting Consultant- Speaker - Podcast Host http://trishleto.com

Hack #8: Using Instagram. I’ve touched on the word “omnipresent”, but here’s where I’m going to tell you that you don’t have to be everywhere in order to use each platform effectively. Instagram is an excellent platform to see what types of videos are viral for your industry. Use the “search” tool on the bottom of your Instagram app page, then search “tags” and enter common words or phrases most use on Instagram for your niche. Click on the videos. These videos are a great place to place your comments, similar to what you’d do in a Facebook Group. If your comments on a viral video or single post on Instagram have value or spark intrigue, you’ll get people who want to connect with you via Direct Message or who’ll check out your content. Make sure you have a link to your website or Facebook group on your Instagram bio.

Hack #9: Use stories. Using Facebook and Instagram stories helps with the algorithmic flow to your account. If you provide entertaining, informative, and engaging content in your stories, it will attract more people to your profile. Use stories to checkin to businesses, conduct polls, and even sell your products and services. Facebook doesn’t allow a “swipe up” feature, but with Instagram if you have an account with 10,000 followers or