Visual Language in Photography Unit 107

ASSIGNMENT FRONT SHEET Qualification

Unit number and title

Pearson BTEC Level 5 HND Diploma Creative Media Production

Unit 107: VISUAL LANGUAGE IN PHOTOGRAPHY (THIS UNIT IS IMPORTED FROM THE EDEXCEL HNC / HND ART & DESIGN SPECIFICATION)

Year One Student name

Assessor names Nosa Obayiuwana

Date issued

Completion date

Thursday 13T H OCTOBER 2016

Friday 8T H DECEMBER 2016

Submitted on

I.V: JO E SUDLOW

Assignment title

Photographer: Gregory Crewdson

Assignment: The Photographic Portfolio / Sketchbook

LO

Learning outcome (LO)

Understand the role of photography as a visual LO 1 communication medium

LO 2

Be able to investigate ideas, processes and constraints in photographic imagery

AC

In this assessment you will have the opportunity to present evidence that shows you are able to:

1.1

Investigate the role of photography as a visual communication medium

2.1

Be able to produce work which demonstrates understanding 3.1 of image and text

LO 3

3.2

3.3

Investigate the application of visual language in photographic imagery

Produce work that demonstrates knowledge of the relationship between image and text

Evaluate the relationship between image and communication in own work

Produce photographic imagery that develops a personal visual language

Task Evidence no. (Page no)

1

1

2

3

2

Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Student signature:

Date:

In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINC TION grades Grade Descriptor

Indicative characteristic/s

M1 Identify and apply strategies to find appropriate solutions Effective judgements have been made

Contextualisation To achieve M1 show you are able to consider different photographers and the contexts in which they work. Discuss how they communicate and the visual codes they utilise exhaustively.

M2 Select / design and apply appropriate methods / techniques

Complex information/data has been synthesized and processed

M3 Present and communicate appropriate findings

The appropriate structure and approach has To achieve M3 ALL your work should be appropriately structured and presented been used

To achieve M2 show you are able to consider the work of a variety of photographers (more than three) ‌ there must be analysis of their visual styles and techniques. Discuss, among other things, their use of colour, juxtaposition of elements, line, shape, tone, perspective, composition etc.

D1 Use critical reflection to evaluate own work and justify valid conclusions

Receptiveness to new ideas is evident

D2 Take responsibility for managing and organising activities

Substantial activities, projects or To achieve D2 you must show that you are able to conduct detailed expository research, investigations have been planned, managed plan and deliver images for a photographic exhibition. and organised

D3 Demonstrate convergent/lateral/creative thinking

Innovative and creative thought has been applied.

To achieve D1 show that you are able to appropriate several new ideas into your thinking about how different visual techniques can be applied in photography.

To achieve D3 you must show you are able to produce work that is innovative and imaginative.

Please note that for unit assignments assessors should use these or other exemplar indicative characteristics for the individual grade descriptors from Annexe C of the HN specification or any other relevant indicative characteristics for the particular assignment. The indicative characteristic should then be contextualised. Only one indicative characteristic per grade descriptor, M1, M2, M3, D1, D2, D3 is required

Assignment brief Unit number and title

107: VISUAL LANGUAGE IN PHOTOGRAPHY

Qualification

Pearson BTEC Level 5 HND Diploma in Creative Media Production

Start date

Thursday 13T H OCTOBER 2016

Deadline/Hand-in

Friday 8TH DECEMBER 2016

Assessor

Nosa Obayiuwana

PHO TOGRAPHER : BRIAN INGRAM

Assignment title

THE PHOTOGRAPHIC PORTFOLIO / SKETCHBOOK

Purpose of this assignment This unit aims to develop learners’ skills and understanding in the use of visual language in a photographic context.

This unit explores the combination of applied research into photographic visual imagery, creative experimentation and photographic images. Learners should actively engage in contemporary and historical research and also in interpreting this understanding into their own image construction.

The value of learners understanding the visual context and explicit/implicit messages of the work of others and themselves cannot be overstressed. As students’ practical photography progresses, they should become increasingly critical of the meaning and content of their own work.

Scenario Every year, Gloucestershire College HND Creative Media Production students stage an exhibition of their photography work as an accompaniment to the annual film screening that takes place in Cine-world at Gloucester Quays. The work on show must be sellable to photography collectors and enthusiasts. This year we intend to take over a space in the Quays for 2 weeks turning it into a gallery of our students’ photography work. The themes for the exhibition will centre around (1) Lust (2) Love and (3) Hate. You will focus your work in this unit on conducting research into the work of past and contemporary photographers of international repute and producing your own portfolio of images that can be displayed in the exhibition.

Task 1: (LO 1 & LO2: 1.1, 2.1, M1, D1, M2 & D2) You must be able to 1.1: Investigate the role of photography as a visual communication medium 2.1: Investigate the application of visual language in photographic imagery As creators of visual imagery, either still or moving, it is important that you understand how images conceptualize ideas, communicate to audiences, and use techniques invented by other photographers and filmmakers. Being a professional photographer (or cinematographer) requires more from you than just being able to use camera equipment and manipulat e images. You should be able to learn from the work of others and use it to influence your practice.

For this task, you will create a research sketchbook of the work of notable past and contemporary photographers (this should be submitted as a PDF document).

Your work should discuss the meaning and context of each photographer’s work, the different visual codes and techniques each selected photographer uses, their influences, and why the photographer’s work is a significant contribution to the art form. Your sketchbook should also highlight images from each artist’s oeuvre that show the core themes in their work and discuss the role of photography as a visual communication tool.

Remember, your sketchbook should state and discuss key theoretical ideas in photography and cinematography . You should reference experts and academics who have written on the subject .

To achieve M1 show you are able to consider different photographers and the contexts in which they work.

Discuss how they communicate and the visual codes they utilise exhaustively.

To achieve M2 show you are able to consider the work of a variety of pho tographers (more than six) … there must be analysis of their visual styles and techniques. Discuss, among other things, their use of colour, juxtaposition of elements, line, shape, tone, perspective, composition etc.

To achieve D1 show that you are able to appropriate several new ideas into your thinking about how different visual techniques can be applied in photography.

To achieve D2 you must show that you are able to conduct detailed expository research that investigates ideas, processes and constraints in photographic imagery. 

YOUR RESEARCH SKETCHBOOK MUST BE ORGANISED AND WELL PRESENTED



YOUR SKETCHBOOK MUST CONTAIN A BIBLIOGRAPHY IN THE HARVARD REFERENCE FORMAT

Task 2 (LO 3: 3.1, 3.3, M3 and D3) You must be able to 3.1: Produce work that demonstrates knowledge of the relationship between image and communication 3.3: Produce photographic imagery that develops a personal visual language For this task you will produce and submit a portfolio of at least six exhibition quality images around the themes of (1) Lust (2) Love, and (3) Hate. In your work demonstrate your understanding of the visual communication techniques you have learnt during your theory sessions, and show your ability to use lens -based equipment for a specific purpos e (in this case the production of images for an art photography exhibition).

You will then select two images from your work and turn these into an artistic image containing picture and text. Your “posters� should show an understanding of the relationship between text, image and visual communication. Your digital portfolio must contain annotations and comments that discuss and justify your use of various visual communication and photography techniques.

Attempt to develop your own personal visual language by drawing inspiration from the photographers you investigated in task one.

NOTE: OF YOUR 6 IMAGES, 4 SHOULD BE STUDIO PHOTOGRAPHS AND 2 SHOULD BE EXTERIOR PHOTOGRAPHS ALL IMAGES MUST BE APPROVED BY YOUR LECTURER BEFORE THEY CAN BE PART OF YOUR PORTFOLIO

To achieve M3 ALL your work should be appropriately structured and presented To achieve D3 you must show you are able to plan and produce work that is innovative and imaginative

Task 3 (LO 3: 3.2, M3) You must be able to 3.2: Evaluate the relationship between image and communication in own work In order to improve the quality of your work, it is important to critically evaluate your own practice. For this task, you will examine and analyse your own work in a recorded discussion to be done in front of class. An assessment of your work should include: (1) looking at your images and comparing them to the work of other photographers, (2) determining if the final images are fit for purpose and (3) making specific suggestions on how the work can be developed and improved.

The time for your evaluation will be given to you by your lecturer in class.

To achieve M3 ALL your work (including your evaluation) should be appropriately structured and presented

Evidence checklist

Summary of evidence required by student

WHAT TO HAND IN: RESEARCH SKETCHBOOK (SUBMIT IN PDF FORMAT) WHAT IT SHOULD CONTAIN Task 1

1.

2.

3.

4.

YOUR ANNOTATIONS AND WRITTEN PARAGRAPHS RESEARCHED IMAGES YOUR ACCOMPANYING NOTES REFERENCES (YOU MUST USE THE HARVARD REFERENCING SYSTEM)

WHAT TO HAND IN: PHOTOGRAPHIC PORTFOLIO (DIGITAL) WHAT IT SHOULD CONTAIN

Task 2

1. DIGITAL FOLDER WITH ALL YOUR IMAGES IN A RAW & LARGE JPG FILE FORMAT 2. DIGITAL PORTFOLIO WITH IMAGES ALONGSIDE ANNOTATIONS 3. ANNOTATIONS AND COMMENTS DISCUSSING THE CONTEXT AND IMAGE PRODUCTION TECHNIQUES USED IN YOUR WORK 4. 2 DIGITAL IMAGE ART PIECES CONTAINING PICTURE AND TEXT

WHAT TO HAND IN: A DIGITAL POWERPOINT PRESENTATION OR IN CLASS EVALUATION/VIVA WHAT IT SHOULD CONTAIN

Task 3



EVALUATION OF YOUR VISUAL COMMUNICATION WORK



DISCUSSION OF TECHNIQUES THAT COULD IMPROVE YOUR PRACTICE



DISCUSSION OF THE CONTEXT OF YOUR IMAGES



EVALUATION OF THE RELATIONSHIP OF IMAGE AND TEXT IN YOUR “POSTERS”

Evidence presented

Learning aims (you will need to generate material that covers the following)

UNIT 107: VISUAL LANGUAGE IN PHOTOGRAPHY (TASK 1)

Learning Outcomes

You will be expected to produce a research sketchbook in PDF format that contains (1) Your annotations and written paragraphs (2) researched images and (3) accompanying notes and references

U107 L.O1, M1, M2, M3, D1, D2, D3

Your sketchbook should contain the work of the individual photographers alongside your annotations on why you selected specific images.

It should discuss and evaluate in detail the use of visual language and the media/formats they occur in Your sketchbook should explain how these artists have used visual techniques like depth, exposure, shutter speed, colour, lines and shapes, aperture, t he rule of thirds, symmetry, and proportion in their images to communicate to audiences.

The sketchbook should evaluate the use of visual communication techniques in the work of the photographers you have chosen Your sketchbook should contain Harvard references and a bibliography for all your sources In addition to the above your sketchbook should also investigate ideas, processes and techniques in the photographic imagery of the photographers you chose to discuss

Learning aims (you will need to generate material that covers the following)

UNIT 107: VISUAL LANGUAGE IN PHOTOGRAPHY (TASK 2)

Learning Outcomes

A digital photographic portfolio of a least 6 images that shows you are able to use the visual communications techniques discussed in task 1 to realise set creative intentions

U107 L.O3, M1, M2, M3, D1, D2, D3

The 6 images (as listed above) should show you are able to use lens based equipment The 6 images (as listed above) should illustrate you are able to develop a personal visual language in your work Two images from your work turned into poster campaigns of your choice. This will demonstrate your ability to produce work that shows your understanding of image and text

Learning aims (you will need to generate material that covers the following)

UNIT 107: VISUAL LANGUAGE IN PHOTOGRAPHY (TASK 3)

Learning Outcomes

Attend an in class discussion (you can also submit this as a PowerPoint document if you chose) where you will analyse and evaluate your own work. You will need to show you

U107, L.O3.2, M1, M2, M3, D1, D2, D3

1.

Clarify and evaluate the potential and purpose for the images you have produced

2.

Evaluate the relationship between image and communication in your own work

3.

Compare and contrast your work with that of established professional photographers

Achievement Summary Qualification

Unit Number and title

Criteria Reference LO 1 1.1 LO 2 2.1 LO 3 3.1 3.2 3.3

Pearson BTEC Level 5 HND Diploma in Creative Media Production 107: Visual Language in Photography

Assessor name

Nosa Obayiuwana

Student name

To achieve the criteria the evidence must show that the student is able to:

Achieved? (tick)

Investigate the role of photography as a visual communication medium Investigate the application of visual language of visual language in photographic imagery Produce work that demonstrates knowledge of the relationship between image and text Evaluate the relationship between image and communication in own work Produce photographic imagery that develops a personal visual language

Higher Grade achievements (where applicable)

Grade descriptor

Achieved? (tick)

Grade descriptor

M1: Effective judgements have been made

D1: Receptiveness to new ideas is evident

M2: Complex information/data has been synthesized and processed

D2: Substantial activities, projects or investigations have been planned, managed and organised

M3: The appropriate structure and approach has been used

D3: Innovative and creative thought has been applied.

Achieved? (tick)

Assignment Feedback Summative feedback

Feedback: Student to Assessor

Assessor Signature

Date

Student Signature

Date

KEY POINTS ON ASSESSMENT CRITERIA The Merit & Distinction criteria will be further discussed during briefing sessions where you will be expected to take notes. You will have the opportunity throughout the assignment to discuss your work with staff.

You must achieve all the pass criteria on a relevant unit to move on to merits grades and likewise with merits to achieve distinction grades.

Notes (please take notes during briefing sessions)

PLEASE NOTE: It is essential that your work is grammatically correct with no spelling errors. There are several methods for assisting with this: Spell Check – All the software we use have UK spell check facilities that you should get familiar with.

Copy Reading – After you have finished your assignment allow time to read back through it and amend any errors.

Buddy Up – swap with a peer and read each others work, not only will you help them but you may learn something new as well.

Authenticity – It is vital to your development that you are responsible for and produce your own work.

You are expected to adhere to certain professional standards such as Harvard referencing your primary and secondary research and imagery that you use within your work.

You should use a well-formatted bibliography at the end of your assignment or credit the work as you produce it by identifying the website, book, journal, magazine, blog etc where you found the information/image.

Plagiarism – is serious, it is not acceptable to use other people’s work and try to pass it off as your own. The college uses a system called TURNITIN to check. It’s a simple process where we run your file through and it will identify how much is copied and where it’s from. Ignorance isn’t an excuse and we are far more interested in your own thoughts and opinions anyway.

How to hand in your assessment This assessment must be handed into Nosa Obayiuwana by the hand in date and time on the front of the assignment brief.

If you have a valid reason why you will not be able to hand in the work on time, you will need to fill out and hand in an AE1. If you need to ask for a longer extension you will need to fill out and hand in an AE2 to your Head of School at least two days before the assessment deadline.

ALL WORK SHOULD BE HANDED IN AS SPECIFIED BY THE LECTURER. YOU NEED TO ENSURE THAT YOU HAVE SIGNED THE SUBMISSION SHEET AFTER HAND IN.

For staff use only.

Internal Verification

This assessment has been verified and form IV8 completed:

IV Name & signature:

SMOG INDEX:

Date:

22.5

N.B. Test for readability on scenario and tasks only.

KEY TEXTS