Market opportunities
Market opportunities There are a number factors that GMP+ International looks for to decide whether a country has real potential or not, such as number of sectors, market trends, market size and feed safety culture. In many cases, countries vary from one another depending on the type of products they produce, while geographical, climate, technological or even natural resources may affect production. For GMP+ International, all of these have to be considered and understood in order to be able to characterize the market accurately. As we are responsible for sharing knowledge on improving safety and quality in the animal feed chain, we also contribute to improving the safety and quality of food for human consumption, specifically products from animals and by-products. It is crucial to assess whether we are a suitable fit for the market - not only whether the country is acceptable to us but also whether the country is ready or willing to accept us.
"Identifying genuine market opportunities is one of the most complex procedures in this market report - what is left and how many? Every country uses different models in reporting their activities related to feed value and supply chain. Because we need to start somewhere, we dug up, collated and processed as much information as possible."
Olyn San Miguel Business Development
GMP+ International – Certification Bodies Market Report 2020
