MABA: Market Attractiveness & Business (position) Assessment
Business (position) Assessment (BA) A business assessment helps us to expand and grow our business in a smart and strategic way. This is important to measure the amount of effort we dedicate to each country and how we would like those efforts to grow. We make use of GMP+ market share and external support as criteria in weighing our business assessment. Basically, this process is an inventory of all your internal efforts and strategies to assess your own actions to strengthen the market by increasing your commitment and capacity. But since this is a GMP+ International business assessment, we opted not to show the graph in this report. We encourage Certification Bodies to assess their own efforts, initiatives and capacity per country so you can come up with your own Business Assessment and where appropriate identify your own next steps.
Focus countries with potential for the next 5 years
GMP+ International – Certification Bodies Market Report 2020
