GMP+ International Annual Report 2021

Page 46

Business Development

‘ Commitment to our community’ Business Development analyses market needs, promotes feed safety awareness and is responsible for expanding the GMP+ Feed Certification scheme and external affairs. The department consists of the Commercial Director, Business Development Director and the Business Development Manager. Together they are the public face of the company during international events and meetings.

Olyn

How did you connect online with the GMP+ community in 2021? ‘ Connecting online with our community worked out great! For example, we organized feed safety webcast series for Asia, Latin America and North America. We created three episodes for each region. The webcasts were hugely successful. Online events eliminate all remaining barriers for companies to attend. We received a lot of support from companies, organisations and industry associations. Sharing feed safety awareness and knowledge globally is a crucial commitment to our community. By organizing these webcasts, we ensure feed safety knowledge is accessible to everyone.’

Olyn San Miguel

A new beginning Annual report 2021

Johan den Hartog


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