Marketing & Communication

Making it easy for our customersadding value, and making ‘customerdriven’ a reality.

Marketing & Communication ensures communications are aligned with GMP+ International’s objectives and meet the needs of our stakeholders. They develop and implement marketing & communication strategies, and support the wider team to communicate with our community.

What interaction with the GMP+ Community was the highlight this year?

‘ In addition to our regular internal and external communications activities, we were very proud to make the Global Feed Safety Summit happen. Events like that are a huge undertaking for the team, not just logistically, but also for all the communications surrounding it. We especially wanted to make the event interactive, for both the programme and the attendees so they could connect with one another. Feedback from the attendees showed that they valued the networking opportunities. The summit enabled us to set the strategic agenda for the coming years together.’

Which activities in 2022 do you think will have the most lasting benefit?

‘ We have a project to optimise our customer services. We held three sessions with different representative groups of customers to talk directly about their experiences with our services - we call that customer journey mapping. Together with all our other surveys, this gave us a more objective overview of our customer segments and their different needs. This is part of our overall commitment to be customer-driven, so we remain relevant and continue to add value. Lots of actions came from these sessions, and I look forward to sharing more in the near future.’

What other highlights do you have from 2022?

Also, as GMP+ International took on the website feedlegislation.org, we wanted to ensure that it kept adding value to our community. As well as refreshing the website and making it easier to use, we also conducted a survey of website users and non-users. We learned that they believe it has real value, that we should continue this service, and that the feed legislation newsletter is also well received and seen more subscribers.’