Business development

‘Together we do better, and go further.’

The Business Development team analyses market needs, promotes feed safety awareness, and finds opportunities to expand the GMP+ Feed Certification Scheme. They often represent the organisation internationally.

How has GMP+’s market approach changed in 2022?

‘ We slightly adjusted our market strategy this year to focus on countries where we see strong growth potential. Feed safety awareness is strong in Europe, so in addition to sustaining our core market of the Netherlands and Germany, we are focusing on growth in Europe, particularly around the Danube region and Southwest Europe. We started to develop and strengthen our external support and connection with leading companies, certification bodies, consultants, and associations. We will also stay connected with other key markets in Asia and Latin America. We are optimistic with this new direction as we retain our consolidate, grow and build strategies that we initiated 5 years ago.

So how do our partner organisations fit into our business plans?

‘ Our partners are our ambassadors, and over our 30 year journey in feed safety management we have been supported by many associations around the globe. Every year, we increase the number of our strategic chain partners and partnerships in programs we initiate to support our community, and we are happy that our efforts over the last few years have had positive developments. In 2022, we welcomed our new strategic chain partners, registered consultants, registered services partners and GMP+ Academy partners from Europe, Asia and Latin America including Feed Ingredients & Premix Association of Asia (FIPAA). But more important to us than quantity is quality, and we are proud that our partners are committed to serve the interest of our GMP+ Community globally.

And how have the Task Forces been doing this year?

‘ Our Task Forces connect stakeholders in specific countries/regions to share issues, ideas, and cases that will support us to help companies implement the GMP+ feed safety schemes. This year we formed an additional Task Force group for the Danube region (Austria, Hungary, Czech Republic, Slovakia, Romania, Slovenia, Croatia, and Serbia). Alongside our existing Task Forces in Spain, Italy, Poland, and Brazil, we now have more than 80 volunteers (and growing), who have addressed more than 30 topics relating to transport, monitoring, purchasing, certification, and other matters. We will be sharing their reflections with our wider community via our website. Our Task Force members all give their time and expertise for the benefit of the community, so I want to sincerely thank them all.