2015 Pride Partner Guide

– 2 0 1 5 P R I D E E V E N T PA R T N E R S –

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N E W H O P E C E L E B R AT E S & L A M B E R T V I L L E

__________________ The first Pride Parade to be held in two states.

Lambertville NJ. & New Hope PA. Crossing the bridge for equality.

Join us as we celebrate Pride again in 2015! __________________

100 foot Pride Flag courtesy of our friends in Key West.

Photo by Gordon Pulaski

Join us as New Hope Celebrates Pride 2015 with Lambertville, NJ. New Hope Celebrates, a nonprofit organization of the retail, hospitality and professional community of New Hope, PA and Lambertville, NJ, is proud to offer marketing and advertising opportunities which will promote your business to the local and visiting lesbian, gay, bisexual, transgender and ally (LGBTA) communities.

In the past decade, New Hope Celebrates (NHC) has grown and developed into the only all-volunteer marketing organization for the lesbian, gay, bisexual, transgender and ally population (LGBTA) in Bucks County, Pa. and Lambertville, NJ. Being a Pride Partner with NHC, places your business in the forefront of the lucrative and loyal LGBTA population through its many year-round events Consider this: studies indicate that the LGBT market sector is approximately 9-16 million strong and that 74% of LGBT consumers, whose average income is higher than norm, are most likely to support brands or retailers who support them.

NHC Pride event will be held this year in New Hope & Lambertville from May 10th – 17th, 2015.

OUR MISSION New Hope Celebrates (NHC), is a nonprofit organization focused on highlighting the history and cultural nuances of New Hope, PA while stimulating the retail, hospitality, and professional community. NHC is comprised of a Board that drives activities and events that serve the diverse LGBT populace through the creation and promotion of marketing opportunities, educational activities, and cultural events. One such event is the annual, week long PRIDE celebration held in May. VISION NHC strives to achieve our vision whereby society is free of prejudice, discrimination and hate, within our community, and across our borders. We achieve this by promoting and producing events throughout the year that inspire, educate, commemorate and celebrate the cultural and historical diversity of our community.

More than many “pride” organizations, NHC has become a brand name. It is known for it’s diverse annual events where opportunities abound. Its logo and flag often adorn local shops as a harbinger of welcome to the LGBT community and supporters. ■

Annual Events and Pride Partner Opportunities Our year-round events include activities for LGBT and ally friends and families and include dances, parties, comedic performances and an exciting, colorful and dynamic parade that has been twice marshaled by the Governor of Pennsylvania and twice by a US Congressman. The parade is the cornerstone event of a week-long festival held in New Hope each May. With an estimated 13,000 in attendance and projected retail sales revenue of over 1.7 million, our festival was named “Most Outstanding Multi-Event in Bucks County” in 2012 by Landmark Towns. We were also recognized as BEST Suburban Pride by the readers of the Philadelphia Gay News in 2014. Opportunities for Pride Partnerships are everywhere, from banners at specific events, to invitations for wealth and legal service seminars, to sales/show participation in a day long “block party” and “vendor fair.”

Web Site, Social Media and App Opportunities Our Web site, newhopecelebrates.com, is one of the top stops for LGBT travelers seeking comfortable, compatible area getaways and it is available for banners and logos. It is linked to many local business and government Web sites.

And with our NHC interactive “Pride App,” added in 2013, tourists have access to New Hope’s weekly happenings in the touch of their fingertip then, after visiting, can post their own tips! It is sponsored by Edge Media and will be available for free in Apple and Android retail outlets.

NHC has also been recognized for it’s eclectic, upto-the-minute Facebook and social media presence.

In addition, the annual Guide produced by NHC is available in the three Bucks County Visitor’s Centers and is replenished in key LGBT gathering spots, and is available online.

Giving Back - Our Community Our organization also gives back to the community, holding fund-raising events or donating grants to LGBT charities. These efforts for organizations have included help for services to the LGBT medically or economically challenged and, though the local schools, emotional and educational support for LGBT teens and their allies.

Our Achievements In 2009, the founder of New Hope Celebrates was honored by the Commonwealth of Pennsylvania as an “Outstanding Citizen” for work on behalf of NHC in keeping New Hope’s LGBT population within the mindfulness of others. This year New Hope was named among the “Top Ten LGBT Small-Town USA Destinations” by the venerated online Huffington Post.

The festival has been spotlighted nationally by CBS News on LOGO and NHC is currently featured twice yearly on Philadelphia’s “Comcast TV News-makers.” There have been literally hundreds of articles published about New Hope Celebrates through the years from small publications in Sheboygan, WI. to the New York Times.

We need your support We Can’t Do Without You! While the work of New Hope Celebrates expands, it is solely financially supported and driven by its Partners and sponsors. There are no government stipends.

Indebted to patrons, NHC volunteers will not only creatively work out sponsorship packages, they will then work hard to ensure that there is a measured return on your investments.

Now in our 11th year there is no better time to renew your sponsorship commitment or to begin a new partnership journey with NHC. You won’t want to miss this opportunity.

Come join the fun and benefit from our professional and expert marketing magic!

2015 NHC Pride Partners Packages at a glance.

Bar & Restaurant

Special Offer

$425

$575 Teal Partner - $200.

$200

BLUE

GREEN 1. Printed Guide Listing in our NEW Pocket Guide “Index only”.

Half page print Social Media Periodic Website Ad 2. Listing on ourWebAPP which includes a photo or your logo. listing App inclusion or Fair listing & Small Web Ad (190p x 229p) 3. OUT & AboutParade web

TEAL

Quarter page print Website Ad Web listing App inclusion Parade or Fair

Guide Index listing Website listing App inclusion Website Ad

BUY NOW

BUY NOW

BUY NOW

Blue $2,500 $575

Bar & Restaurant

Special Offer

$1,000 $425

$200

YELLOW BLUE

TEAL

Full page Quarter pageprint print Social Media Website Ad 2x Website Ad Web listing Web listing App inclusion App inclusion Parade or Fair Parade & Fair

Guide Index listing Website listing App inclusion Website Ad

BUY NOW BUY NOW

BUY NOW BUY NOW

BUY NOW

Partner $5,000- $425.

1. Printed Guide Listing in our NEW Pocket Guide.

ORANGE RED GREEN Presenter Presenter Quarter Page Adlevelin2 Print Half 2. page level print 3 FullMedia page Periodic print Full page print Social Social Media Social Media 2x Website Ad 2x 3.listing OUT & About web listing & Medium Web Ad (402p x229p) Website Ad Website Banner Ad Web Banner Web listing Web listing App inclusion App inclusion App inclusion Parade Fair 4.or&Listing on our APP Parade Fair Parade & Fair which includes a photo or your logo.

5. Choose either to March in the Parade or for an additional $50.00 a spot at the Vendor Fair.

BUY NOW

Bar & Restaurant

Special Offer

$10,000 $2,500 $575 $200 MAGENTA ORANGE

$1,000 $425 YELLOW BLUE

Special Offer $5,000 GREEN Partner $425 $575 RED Bar & Restaurant

Presenter level 2 Full page print Social Media 2x Quarter page print Website Banner Website Ad Ad Web Web listing listing App App inclusion inclusion Parade Parade & orFair Fair

BUY NOW BUY NOW BUY NOW

BUY NOW BUY NOW

BUY NOW

$5,000 $1,000 $425 RED

Presenter level 1 Presenter Full pagelevel print3 Full page print Social Media 2x Social Media 2xAd Website Banner Guide Index listing Website Banner Ad Web listing Website listing Webinclusion listing App App inclusion App inclusion Parade & Ad Fair Website Parade & Fair

BUY NOW

BUY NOW

BUY NOW BUY NOW

Special Offer

ORANGE level GREEN

RED will receive the to participate in our New Hope “ROCKS OUT” @ Pride! Best cocktail Presenter levelopportunity 2 Full page print Social Media 2x contest and promotion sponsored

by Bacardi. Participating establishments will also receive an upWebsite Banner Ad Web listing grade to a full page ad in the Pocket Guide and special on-line rotating ads promoting this event.

App inclusion

Presenter level 3 Half Full page print Social Media Periodic Social Media 2x Website Ad Ad Website Banner Web listing App inclusion Parade Parade or & Fair TM

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Parade & Fair

Sign up and pay online!

BUY NOW BUY NOW

Special Offer $10,000 $2,500 $575 $200 MAGENTA

$1,000 $425

Bar & Restaurant

Special Offer $5,000 1. Printed Guide Listing in our NEW Pocket Guide. $425 $575

2. Full Page Ad in Print RED BLUE 3. OUT & AboutGREEN web listing

ORANGE GREEN TEAL

YELLOW BLUE

Full page print Quarter page print Social Media 2x Website Ad Ad Website Web listing listing Web App inclusion App inclusion Parade & orFair Fair Parade

Presenter level 1 Presenter Full pagelevel print3 page print FHalf ull page print Social Media 2x Guide Index listing Social Media Periodic Social Media 2xAd Website Banner Website listing Website Ad Ad Website Banner Web listing App inclusion Web listing Webinclusion listing App Website App inclusion App inclusion Parade & Ad Fair orFair Fair Parade &

Presenter level 2 Full page print Quarter page print Social Media 2x Website Ad Ad Website Banner Web listing listing Web App inclusion App inclusion Parade Fair Parade or & Fair

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Sign up and pay online!

BUY NOW BUY NOW BUY NOW

newhopecelebrates.com

$5,000 $1,000

MAGENTA ORANGE Presenter level 1

& Large Web Ad (403p x 478p) Half page print Social Media Periodic Ad 4. Listing on ourWebsite APP which includes a photo or your logo.

Web listing App inclusion Parade 5. Choose either toor FairMarch in the Parade or a spot at the Vendor Fair.

6. Social Media Periodic mentions and event highlights.

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Sign up and pay online!

BUY NOW

BUY NOW

BUY NOW

$10,000 $2,500

BUY NOW

Yellow Partner - $1,000.

newhopecelebrates.com

Bar & Restaurant

BUY NOW BUY NOW

BUY NOW

newhopecelebrates.com

SPECIAL - Bar & Restaurant Promotional Package includes these upgrades: $2,500 $5,000 $575 Entry in the Pride Parade, listings on our event calendar and social media coverage, Pride Partner

YELLOW BLUE

BUY NOW BUY NOW

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Bar & Restaurant

Presenter level 2 Full page print Full page print Social Media 2x Quarter page Social Banner Mediaprint 2x Website Ad Website Ad Website Ad Web listing Web listing Web listing App inclusion App inclusion App inclusion Parade or & Fair Parade Fair Parade & Fair

TEAL

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BUY NOW

BUY NOW

$10,000 $2,500 $200 MAGENTA ORANGE

- $575. (Special Bar & Restaurant Package)

1. Printed Guide Listing in our NEW Pocket Guide.

BLUE 2. Half Page AdHalfGREEN in pagePrint print Social Media Periodic Ad 3. OUT & AboutWebsite web listing & Large Web Ad (403p x 478p) Web listing App inclusion Parade or Fair which includes a photo or your logo.

4. Listing on our APP 5. Entry in the Annual Pride Parade.

Sign up and pay online!

6. Social Media Periodic mentions and event highlights.

GREEN TEAL

Presenter level 1 Presenter level 3 Full page print Half Full page print Social Media 2x Social Media Periodic Social Media 2x Guide Index listing Website Banner Ad Website Ad Website Banner Ad Website listing Weblisting listing Web App inclusion App inclusion Website& Ad Parade Fair Parade Parade or & Fair

Full page print Quarter Social page Mediaprint 2x Website Website Ad Ad Web Web listing listing App App inclusion inclusion Parade Fair Paradeor & Fair

BUY NOW

newhopecelebrates.com

$2,500

$5,000 Orange Partner - $2,500.

RED YELLOW Presenter level 2

RED 1. Printed Guide Listing in our NEW Pocket Guide.

Presenter level 2 Full page print Social Media 2x 2. Full Page Ad inBanner Print Website Ad Web listing inclusion 3. OUT & AboutApp web listing & Special Web Banner Ad (958p x 104p) Parade & Fair 4. Listing on our APP which includes a photo or your logo.

Sign up and pay online! either to March in the Parade or a spot at the Vendor Fair.

5. Choose newhopecelebrates.com 6. Social Media 2x mentions and event highlights. $10,000

Presenter Full page level print 3 Full page print Social Media 2x Social Banner Media 2x Website Ad Website Web Banner listing Ad Web listing App inclusion App inclusion Parade & Fair Parade & Fair

ORANGE

Full page print Social Media 2x Website Ad Ad Website Banner Web listing App inclusion Parade & Fair

BUY NOW BUY NOW

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BUY NOW

MAGENTA

BUY NOW

Red & Magenta Partners - $5,000. - $10.000.

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BUY NOW

BUY NOW

Presenter level 1 Full page print Social Media 2x Website Banner Ad Web listing App inclusion Parade & Fair

Presenter level 3 Full page print Social Media 2x Website Banner Ad Web listing App inclusion Parade & Fair

For Pride Partners levels of 5k - 10K please contact Sharon Fronabarger - sharon@newhopecelebrates.com TM

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Sign up and pay online!

BUY NOW

newhopecelebrates.com

Sign up and pay online!

newhopecelebrates.com We’ve made it easy to pay online with your Credit Card visit newhopecelebrates.com

What we offer our Pride Partners All Pride partners receive the following: Exposure: Sponsors Logo/brand and or business name will be included in NHC’s e-mails, press releases, social media and various collateral materials Calendar listing - As an official “Pride Partner” We will list your event and or activity on our “Official Pride Calendar” during the Pride Festival. Please submit all listings to social@newhopecelebrates.com. In addition, we allow you usage of our logo and verbiage in your promotional materials – printed or online. *See print note bellow.

Pride Guide – our newly formatted Pocket Pride Guide is a limited run of 3,000 four-color mini books. The size is 4.25 x 5.5 with 64 pages which feature sponsor Ads, Pride Partner Index and Event Schedule. Pride guides will be distributed prior to and during our pride festival.

In addition, the Pocket Pride guide will be available online at newhopecelebrates.com and issuu.com. Ad sizes: Full Page, Half Page and Index Listings. Print space is limited and available on a first come first serve basis.

NEW - Website Ads & Listings have been completely re-designed for optimal exposure. All print ads will also appear on our NHC website. Listings included in the Pride Partner Index will appear in our colorful drop down menu. We have also added an Index page with live links to your company website or Facebook page, your choice.

Social Media - Our Social Media presence is growing annually - we offer our sponsors the chance to join the conversation with highlighted posts on all our social channels: Facebook, Twitter, Google, Linked In, You Tube and Tumbler, our official Blog.

New Hope Pride App - Our App is available for download on both iTunes and Android stores and allows visitors to engage with Pride activities with the ability to view Local Listings, Events Calendar, Sponsors, Maps as well as upload photos to our App photo gallery. We also send occasional push notifications with special announcements to engage visitors during the Festival.

Sponsor Party - Join us at our annual sponsor party to meet and mingle with other NHC Sponsors. It’s our way of thanking our generous Sponsors. New for 2015: Awards ceremony for the New Hope “ROCKS OUT” @ Pride! Best cocktail contest will be held during the party.

Pride Flags - Pride Flags (3 x 5) are available $12.00 each. We apologize but we no longer offer NHC Banner Flags due to production costs.

Additional benefits depending on your partnership level.

Featured Placement - Based on your chosen level we offer exclusive placement of your promotional materials at selected NHC sponsored events during the Pride Festival.

Space at the Annual Vendor Fair - Based on your chosen level - a space is offered at our Annual Vendor Fair & Block Party. Space availability is based on a first come basis and space availability.

(Please contact us for details.)

Entry into our Annual Pride Parade - Based on your chosen level - a potion is offered in our Annual Pride Parade. (Please contact us for details.)

Web Banner Ads - Offered to sponsors at the presenter level our banner ads are front and center in multiple locations on our website viewable on all devices Desktop, Phone and Tablet.

SPECIAL - Bar & Restaurant Promotional Package We are offering all local Bars and Restaurants that join at the $575 sponsorship level Not only will you receive an entry for the Pride parade, listings on our event calendar and social media coverage, Pride Partner level will receive the opportunity to participate in our New Hope “ROCKS OUT” @ Pride! Best cocktail contest and promotion sponsored by Bacardi. Participating establishments will also receive an up-grade to a full page ad in the Pocket Guide and special on-line rotating ads promoting this event.

(Please contact Jennifer Wohl for details.)

*About our printed items: You must have submitted and paid your Pride Partner fees prior to any print advertising deadlines to be included in our printed materials.

The Pocket Guide Insertion deadline is April 23rd to be included in the printed guide. All guide insertions are on a first come first serve basis.

If you miss the print don’t worry we have plenty of room online!

PRINT ONLY ADS -

NEW - Our new Pocket Pride Guide is a limited run of 3,000 four-color mini books. The size is 4.25 x 5.5 with 64 pages. Which features sponsor Ads, Pride Partner Index and Event Schedule and will be distributed prior and during our pride festival. Ad sizes: Full Page, Half Page and Index Listings. Print space is limited and available on a first come first serve basis.

All files should be 300 dpi, 4 Color PDF no bleeds or crops Other acceptable file formats: .jpeg, .psd, .innd, .tiff, .ai Ad Sizes: In inches Quarter Page Ad: Half Page Ad: Full Page:

W 1.8681 in x H 2.5739 in W 3.875 in x H 2.5704 in W 3.875 in x H 5.2569 in

N E W H O P E C E L E B R AT E S

GUIDE

Printed Listings will appear as shown: Business Name Address Phone Website

FESTIVAL MAY 10-17

2015 TM

2015 Cover

ACCOMMODATIONS Business Name Address Phone Web Business Name Address Phone Web

Quarter Page Ad: W 1.8681 in x H 2.5739 in

Business Name Address Phone Web

Half Page Ad W 3.875 in x H 2.5704 in

Full Page Ad: W 3.875 in x H 5.2569 in PREMIUM AD SPACE Back Cover Ad Inside Front Cover Inside Back Cover

ALL WEB ADS Please follow these sizes in pixels not inches. We only accept Adobe Photoshop, Illustrator PDF’s are acceptable if you can not convert. All web ads will rotate and be linked to your site or Facebook page. Please be sure to include a link to your site.

Ad Sizes in pixels - .jpg or .png files only Small: 190p x 229p Med: 402p x 229p Large: 403p x 478p Special Banner Ad size: 958p x 104p

New Hope by the numbers New Hope, Pa. Population

2,528 2,528

A uniquely diverse population We welcome everyone.

Square Miles

New Hope Borough, Bucks County PA.

Pennsylvania

Bucks County Solebury

■ 46,000 sq miles PA. ■ 622 sq miles Bucks County

New Hope Local Business

29 Restaurants & Bars Inns, 20+ Hotels, B&B, 75+ Shops & Galleries, 15 Sites & Attractions For a complete list of NHC Pride Partners visit us online.

NHC 2014 Expense Distribution ● 35% Annual Pride Parade Expenses ● 25% Block Party Expenses ● 10% Annual Guide Production ● 10% Advertising & Media Buys ● 5% Annual Website & Social Media ● 3% Vendor Fair Expenses ● 3% Event Expenses ● 3% Expo & Event Fees ● 2% Accounting & Membership Dues

85K

$

NHC social, web & mobile reach is growing each year 1,529 Facebook Followers, 1,846 Twitter Followers, 576 App Downloads,1,530 Email Recipients

The Annual Pride Guide

Printed guides published annually in May - 3,000

Digital Guides viewed online and at Issuu.com -7,734

1.7 Million

$

Estimated townwide income and 13,000 visitors during Pride week.

NEW HOPE CELEBRATES - By the numbers 2015

It’s the perfect fit!

- The all new Pocket Pride Guide 2015 From your friends at New Hope Celebrates.

Put a little pride in your pocket.

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The celebration begins with YOU!

Here’s are some statistics you may not know about the LGBT Market

Nationally, LGBTQ consumers represent 3-5% approximately 9 million to 16.4 million of the general populace and 76% have household incomes over the national average with 30% above $100,000. 97% took vacations last year and 53% spent $5000 or more on their trip, according to a recent Community Marketing Inc. survey. Given those statistics, having your name and logo associated with our nationally advertised, charitable festival would be ad and marketing dollars well.

75% are likely to consider brands/business that support nonprofits and/or causes that are important to them. – Harris Interactive.

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Watch it unfurl at... newhopecelebrates.com PO Box 266, New Hope, Pennsylvania 18938

New Hope Celebrates is a proud member of NERP - North East Regional Pride and InterPride.

Magenta

Red

Orange

Yellow

Green

Blue

Teal

Join the official celebration!

Our Social Media Matters

Join in the conversation, our Pride Partners get noticed on our official social media channels and media networks around the country and the world.

We invite you to start a conversation.

We’re well connected.

Desktops, laptops, phones & tablets We’re everywhere you want to be - we keep you connected to the visitors that matter. Our LGBT community stays connected via Desktops, Laptops and now more than ever smart phones and tablets.

They tend to frequent and purchase from businesses that support LGBT community. Thats why we’ve optimized all our online content to better reach our users and give them a great mobile experience. Now our Pride Partners can get connected – get noticed and gain new loyal customers.

An App for that... ...The New Hope Pride App

Get the official New Hope Pride App, now available to download from the iTunes App Store. Through the NHC App, developed in partnership between NHC and EDGE Media Network, iPhone, iPad and iPod Touch users will be able to keep track of festivities during Pride Week in May as well as all other official New Hope Pride events throughout the year. In addition to keeping abreast of updates, users can upload photos, and connect with other revelers.

Advertising Graphics please contact Gordon Pulaski - gmpulaski@outlook • 215-200-9814

Get our Pocket Pride Gide here...

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V View our Pocket Pride Guide on any Tablet Download issuu for free and view our Pocket Guide on you iPad or Android Tablets.

- Printable PDF also available on our site -

visit newhopecelebrates.com

...and here!

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V View our Pocket Pride Guide on any Smart Phone Download issuu for free and view our Pocket Guide on you iPhone or Android Phone.

- Printable PDF also available on our site -

Visit issuu.com

2014 Pride Parade on Main St. Photo by Scott Drake

Sunday T-Dance @ The Raven Louis Licitra & Armando Martinez

We’ve got local color Our locals and visitors alike take

pride in showing their true colors.

Mary D’Knight & Epiphany Get Paid!

Photo by Gordon Pulaski

Geri Delevich with Members of The New Hope Borough Council march in the 2014 Pride Parade in Lambertvile marching to New Hope - With Marriage Equality flags.

Photo by Scott Drake

Thunder Showers and the Raven boys

T-Dance at The Raven 2013 Photos by Gordon Pulaski

Award winning team You’re in good hands with our team and all the volunteers that make Pride happen.

Jenn Wohl & Gerry Mason with Jessica Sutta of the Pussy Cat Dolls 2013 - Photo by Gordon Pulaski

The 2014 Pride Parade - The Raven Float Photo by Scott Drake

New Hope Lambertville Bridge 2012 Pride Guide Cover photo by ffolkes Sedneff

Our Pride Parade

We’ve always been ahead of the curve.

On Saturday May 16th 2015 NHC we will celebrate our 9th annual Pride Parade.

Joining our friends and neighbors across the Delaware River in Lambertville, New Jersey.

This will be our second Parade across the bridge. We are the first Pride organization to host a Pride Parade in two states. All Pride Partner at the blue level or higher are invited to march in the Parade.

2014 Bridge to Equality - Married in our Pride Parade, In Black Tuxes - Fred Blank & Charles Young.

Photo by Scott Drake

The Josh Zuckerman Band

Dario - 2014

Block Party & Vendor Fair A truly amazing day in Downtown New Hope

On Saturday May 16th 2015 NHC we will once again host this annual event.

We welcome our Pride Partners to participate. It’s great exposure for your business and truly a well attended event. We feature local and national entertainment. Offerings from 30 plus select vendors present their goods and services to the community. It’s a fun filled day. Find more details online.

Victoria Lace entertains the crowd at the entrance of the Vendor Fair on Ferry St. Photo by Scott Drake

Kristine W - 2014

NEW HOPE CELEBRATES Come OUT and “Be Yourself”!

Antigone Rising

Saturday May, 16th - Rock The Block Party

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Sunday May, 10th

Well Strung Friday May, 15

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- Bucks County Playhouse

Festival opening day celebration Pride Flag unfurled downtown Monday - Thursday Events all week town-wide

Friday May, 15th

Well Strung - BCPH Dance Party @ The Raven

Saturday May, 16th

DJ Luis Perez

Josh Zuckerman & The Band

Christine Martucci

newhopecelebrates.com

Visit us online for complete details, dates and times.

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NHC Pride Parade Rock The Block Party Vendor Fair

Sunday May, 17th

Ladies Dance Party - Havana T-Dance at The Raven with Guest DJ Luis Perez