New Hope Celebrates Sponsorship Guide 2014
Follow the rainbow to New Hope Pennsylvania.
Revised February 27th 2014
Welcome to New Hope Celebrates Pride 2014 NEW HOPE CELEBRATES (NHC) is a nonprofit organization focused on stimulating the retail, hospitality, and professional community, as well as highlighting the history of New Hope, Pennsylvania. NHC is comprised of a Board of volunteers that serves the diverse LGBTA populace through marketing opportunities, educational activities, cultural events, and an annual PRIDE celebration in May. All of the NHC activities are focused on bringing awareness to New Hope, and surrounding areas, and the diverse community that comprises these areas. All proceeds generated through NHC events are given back to the New Hope community through charitable donations that continue to foster an open, diverse, and welcoming community, and to increase awareness of the many businesses and events that New Hope has to offer.
Being a sponsor of NHC, through its many yearround events, broadens the reach of your advertising and places your business in the forefront of the loyal LGBTA population in this as well as surrounding areas. Consider this: studies indicate that the LGBT market sector is approximately 9-16 million strong and that 74% of LGBT consumers, whose average income is higher than norm, are most likely to support brands or retailers who support them. More than many “pride” organizations, NHC has become a brand name. It is known for it’s diverse annual events where sponsorship opportunities abound. Its logo and flag often adorn local shops as a harbinger of welcome to the LGBTA community and supporters. ■
In the past decade, New Hope Celebrates (NHC) has grown and developed into the only all-volunteer marketing organization for the lesbian, gay, bisexual, transgendered and allied population (LGBTA) in Bucks County, Pa. and we have a strong partnership with our friends just over the bridge in Lambertville, NJ.
NHC Pride event will be held this year in New Hope & Lambertville from May 11th – 18th, 2014.
ANNUAL EVENTS AND SPONSORSHIP OPPS Our year-round events include activities for LGBT and allied friends and families and include, entertainment such as dances, parties, comedic performances and an exciting, colorful and dynamic parade that has been twice marshalled by the Governor of Pennsylvania and twice by a US Congressman. The parade is the cornerstone event of a week-long festival held in New Hope each May. With an estimated 13,000 in attendance and projected retail sales revenue of over 1.5 million, Landmark Towns named our festival “Most Outstanding Multi-Event in Bucks County” in 2012. Opportunities for sponsors are everwhere, from banners at specific events,to invitations for wealth and legal service seminars, to sales/show participation in a day long “block party” and “vendor fair.” WEB SITE, SOCIAL MEDIA AND APP OPPS Our Web site, newhopecelebrates.com, is one of the top stops for LGBT travelers seeking comfortable, compatible area getaways and it is available for banners and logos. It is linked to many local business and government Web sites. Our NHC interactive “Pride App,” added in 2013, tourists have access to New Hope’s weekly happenings in the touch of their fingertip then, after visiting, can post their own tips! It is sponsored by Edge Media and is available for free in Apple and Android retail outlets. In 2013 we introduced “Retro-scope” a public collective of photos & personal memories showcasing New Hope’s LGBT History. Visit www.retro-scope.org NHC has also been recognized for it’s eclectic, up-
to-the-minute Facebook and social media presence. In addition, the annual Guide produced by NHC is available at the Bucks County Visitor’s Centers in Bensalem and New Hope and is replenished throughout the year in key LGBT gathering spots, as well as participating retail stores. GIVING BACK Our organization also gives back to the community, often holding fund-raising events or donating grants to LGBT charities. These efforts for organizations have included help for services to the LGBT medically or economically challenged and, though the local schools, emotional and educational support for LGBT teens and their allies. ACHIEVEMENTS The founder of New Hope Celebrates was honored by the Commonwealth of Pennsylvania as an “Outstanding Citizen” for work on behalf of NHC in keeping New Hope’s LGBT population within the mindfulness of others. New Hope was named among the “Top Ten LGBT Small-Town USA Destinations” by the venerated online Huffington Post. Also listed as one of the top 14 reasons to visit Bucks County by Bucks County Visitors Center. The festival has been spotlighted nationally by CBS News on LOGO and NHC is currently featured twice yearly on Philadelphia’s “Comcast TV News-makers.” There have been literally hundreds of articles published about New Hope Celebrates through the years from small publications in Sheboygan, WI. to the New York Times.
We need your support
Come join the fun and benefit from our professional and expert marketing magic!
WE CAN’T DO WITHOUT YOU While the work of New Hope Celebrates expands, we remain financially supported and driven by our individual and business sponsors. We do not receive any government stipends. Indebted to patrons, NHC volunteers will creatively work out sponsorship packages.
Sponsorship information is on the following pages or to donate, log on to: newhopecelebrates.com
Now in our 11th year there is no better time to renew your sponsorship commitment or to begin a new sponsorship journey with NHC. You won’t want to miss this opportunity.
To volunteer for any and all events contact Rori Katz at rkatz@newhopecelebrates.com
NHC 2014 Annual Sponsorship Packages Items you get for your Sponsorship 1. Logo/name included in print ads, press releases, collateral.
MAGENTA $
10 k
RED $
ORANGE
YELLOW
5000 2500 1000 $
$
Green $
BLUE
600
$
400
TEAL $
175
✓
✓
at all major events
at all major events
at event of your choice
at event of your choice
Full & Quarter
Full Page
Full Page
Full Page
Half Page
Quarter Page
Eighth Page
APP Banner Ad
APP Banner Ad
APP Line Listing
APP Line Listing
APP Line Listing
APP Line Listing
APP Line Listing
4x
3x
2x
1x
Periodic
Periodic
2 Banner Ad
Banner Ad
Banner Ad
Banner Ad
Banner Ad
7. Space at NHC Annual vendor fair
✓
✓
✓
✓
8. Entry into annual Pride Parade
✓
✓
✓
✓
9. Invitation to annual sponsor party
✓
✓
✓
✓
2. Placement in featured NHC programs & events. Exclusive signage at Pride events 3. Ad placement - year-round Pride Guide (No trades for Ads) 4. Inclusion in NHC Mobile APP (Apple & Android) 5. Social Media - Facebook, Twitter & dedicated e-mail blasts 6. NHC Web Site Banner Ads sizes vary
* * ✓
* Chose either the Vendor Fair or Parade Entry
Corporate Sponsorship & Media: Ryan Fuller - rfuller@newhopecelebrates.com
Get the official New Hope Pride App, now available to download from the iTunes App Store. Through the NHC App, developed in partnership between NHC and EDGE Media Network, iPhone, iPad and iPod Touch users will be able to keep track of festivities during Pride Week in May as well as all other official New Hope Pride events throughout the year. In addition to keeping abreast of updates, users can upload photos, and connect with other revelers. The Annual
2012 NHC LGBTA
guide g
NHC Annual Guide Sponsors revive ad placement in the NHC Annual Pride Guide: Our Guide is published in May for the pride festival and it is available in print and on-line year round. Visit nhcprideguide.com for more information Questions about graphics contact: Gordon Pulaski gmpulaski@mac.com - 215-200-9814
✓
✓
Our media coverage is growing annually 1,275 Facebook Followers 1,275 Facebook Followers 1,846 Twitter Followers 1,846 Twitter Followers
398 App Downloads 398 App Downloads 1,100 Email Recipients 1,100 Email Recipients
Tablet & Mobile added 2013
Numbers as of Feb 25, 2014
The Annual Guide: 5,000 4,632 1,200+
Printed guides published annually in May Digital Guides downloaded or viewed on Issuu.com Re-distributed locally in December for Holiday Pride
What we offer our sponsors 1 Exposure: Sponsors Logo/brand and or business name will be included in NHC’s annual print ads, e-mails, press releases, and various collateral materials • Print Ads: Sponsors logo or name will be included in our annual advertising campaign(s) specifically but not limited to NHC Pride Event. Additional events thought the year may apply. • Press Releases: NHC press releases and announcements in print and on-line will include your company name, and or logo if applicable. • Collateral: Your Logo will appear on NHC collateral, such as Pride Event Posters, Banners, Flyers, Postcards where applicable. 2 Placement in NHC featured programs & events: NHC offers exclusive placement signage at the Annual Pride Event in May. Sponsor may provide signage or NHC will provide appropriate sign(s) or a Vinyl or paper banner at selected event(s). 3 Entry in the NHC Annual Pride Parade: Entry into our Annual Pride Parade entrée fee will be waved with your sponsorship. Please contact: Jenn Wohl for Parade Entrée Details. jwohl@newhopecelebrates.com 4 Space at NHC’s Annual Vendor Fair: Our annual Vendor Fair, now in it’s fith year and has been embraced by our Pride Festival attendees. This event offers businesses and services the opportunity to “show their stuff” to event attendees and promotes immediate contact with buyers or prospects. Tents and tables may be rented to dress up your presentations. Participating vendors are provided space at select locations downtown New Hope which will be filled with prospective customers and buyers. New Hope is ideal for maximum exposure since it considered “ground
zero” for NHC Pride week. The atmosphere is festive, the interest level of prospective customers is targeted and the sunny outdoor environment creates a positive atmosphere to showcase your business or service. 5 “The Annual Pride Guide” Produced as a full color glossy 68+ page 5.5 x 8.5 guide featuring Short articles about LGBT Bucks County, advertising & listings from our sponsors. We also distribute the “The Guide” at LGBTA expositions, travel shows, neighboring Pride festivals and during The Holiday shopping season. Sponsors revive ad placement in the NHC Annual Pride Guide: Our Guide is published in May for the pride festival and it is available in print and online year round. 6 New Hope Pride” APP: The NHC Pride APP was developed for both Apple & Android markets by Edge Media and NHC. This full-featured APP will allow visitors to access your business listing via any mobile devise. The APP will also feature Maps, Calendar of Events, Business Listings and more. NHC will utilize the APP during our May Pride Event and thought the year to promote additional events and special offers. 7 Social Media & Dedicated E-mail Blasts: NHC will include you in our regular social media campaigns and or provide dedicated announcements for your company via our social media channels and or our e-mail campaigns during to selected events. 8 NHC Web Banner Ads: Online banner ads will be placed on NHC’s official web site and will rotate through the year. Banner ad size, placement and frequency very on sponsorship level. 9 Invitation to NHC’s Annual Sponsors Party: Join us at our annual sponsors party meet and mingle with other NHC Sponsors. It’s our way of thanking our generous Sponsors.
New Hope & NHC - The Numbers Square Miles
New Hope Population
22,528
Bucks County
Pennsylvania
Solebury
New Hope Borough, Bucks County PA. ■ 46,000 sq miles PA. ■ 622 sq miles Bucks County
New Hope, PA - A diverse population
New Hope Local Business
29 Restaurants & Bars
20 + Inns, Hotels, B&B
75 + 15 Shops & Galleries Sites & Attractions
For a complete list of NHC sponsors see The Guide
NHC 2013 Expense Distribution ● 30% ● 20% ● 20% ● 10% ● 5% ● 5% ● 5% ● 3% ● 2%
1.5 Million
Annual Pride Parade Expenses Block Party Expenses
Annual Guide Production
Advertising & Media Buys
Annual Website & Social Media Vendor Fair Expenses
Official Event Expenses Expo & Event Fees
Accounting & Membership Dues
AWARD WINNING
$
Estimated townwide income and 13,000 visitors during Pride week.
Award Winning Event Landmark Towns of Bucks County Best Week Long Event 2012
The celebration begins with you!
Here’s are some statistics you may not know about the LGBT Market Nationally, LGBTQ consumers represent 3-5% approximately 9 million to 16.4 million of the general populace and 76% have household incomes over the national average with 30% above $100,000. 97% took vacations last year and 53% spent $5000 or more on their trip, according to a recent Community Marketing Inc. survey. Given those statistics, having your name and logo associated with our nationally advertised, charitable festival would be ad and marketing dollars well. 75% are likely to consider brands/business that support nonprofits and/or causes that are important to them. – Harris Interactive â–
NHC Board Members 2014 Sharon Fronabarger, President sharon@newhopecelebrates.com Rori Katz, Vice President rkatz@newhopecelebrates.com Ryan Fuller, Treasurer rfuller@newhopecelebrates.com Sandy Wesley, Secretary Drollie40@aol.com Jenn Wohl, Member (PRIDE Parade & entertainment) jwohl@newhopecelebrates.com Gerry Mason, Member (PRIDE Parade & entertainment) gerry@newhopecelebrates.com
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Watch it unfurl at... newhopecelebrates.com PO Box 266 New Hope, Pennsylvania 18938
Info@newhopecelebreates.com
New Hope Celebrates is a proud member of NERP - North East Regional Pride and InterPride.