w w w . g o l f c e n t r a l m a g a z i n e . c o m
from the publisher header
Building Credibility with Visibility
R
egional magazines have long been the stepchild of publishing; with the exception of the Wall Street Journal, the New York Times, and The Post. These publications gain their national attention by growing locally and then nationally—that is why they’re known. I think readers like home-spun news which features common folks with like-minded regional interests. That’s why we’ve decided to expand our concept to AZ with Arizona Golf Central Magazine. So, here we go, publishing our inaugural issue when everyone advises companies to do online marketing and e-blasting to streamline their budget. With the very talented team Jason Keesling and Jason Philo has put together, we have all the makings of a stepsister (or stepbrother) to the 11+ year old Florida Golf Central Magazine. Thank you and enjoy!
W
hen sitting down to write this I thought there is so much to say, but I don’t want Arizona Golf Central readers to read a long-winded Oscar speech. So I’ll just say that for me, the three best things in life are family, friends, and golf. I never felt more delighted than the day my daughter took up golf. At that point, I knew we had established a bond that would last a lifetime. Moreover, it is my pleasure to welcome our respected readers, golfers, and advertisers to the inaugural issue of Arizona Golf Central Magazine. With the success of Florida Golf Central Magazine for the past 11 years, it was time to start branding other markets and I am excited to be a part of such a dynamic opportunity. Terrie Purdum is right; our readers and advertisers want more, and we plan to give it to them. New writers, photographers, and distribution methods will deliver more interesting content in exciting new ways to the Golf Central Magazine community. I feel positive that our team will provide informative and entertaining content worth your time. While sharing a love for the game, we will strive to present a professional and enjoyable golf publication. Most importantly, each issue is for the golfer who plays for pure enjoyment and escape, regardless of score or handicap. Thank you for reading and we look forward to the adventure that lies ahead!
4
Volume 11, Issue 1
December 2010
Publisher: Jason Keesling Editor-in-Chief: Jason Philo Managing Editor: Susan Lied Photographer: Dave Schibel Digital Video Producer: James Lee Social Media Director: Natalie Heath Regional Editor: Chris Chirigotis Media Director: Jean Cipra Director of Sales & Marketing: Brian Papiese Web Design/Network Support: Local Work Marketing Graphic Design: Jason Philo / Melahn Cable, melahn@mac.com Contributing Writers: James Boykin Kristen Erickson Jerry Ford Stephanie Knight Ryan Naylor Pete Peters Daniel Reeves Heather Stancil
Magazine Printing: Sundance Graphics 9580 Delegates Drive, Orlando, Florida 32837 • 800.617.5532
Arizona Golf Central Magazine is published monthly by: Terrie Purdum, publisher Sand Hill Publishing & Public Relations 1549 Warrington Court, Winter Springs, FL 32708 phone: 407.971.4336 • 407.971.4337 fax: 407.971.4306 • toll-free: 877.208.5972 Arizona Office 3461 East Acoma Drive, Phoenix, AZ 85032 phone: 602.387.0616 • 602.345.0154 E-mail: info@golfcentralmagazine.com or editor@golfcentralmagazine.com One year (12 issues) subscription price is $42.99 ©2010 Arizona Golf Central Magazine. No portion of this publication may be reprinted without the prior written permission of the Publisher. Editorial contributions are welcome, but Arizona Golf Central Magazine assumes no responsibility for unsolicited proposals, manuscripts and photographs. All materials submitted not accompanied by a self-addressed stamped envelope will not be returned. Mailing, electronic mailing or faxing of contributions constitutes an expressed warrant on the part of the contributor that all material is original and does not infringe on the rights of others. Arizona Golf Central Magazine retains all reprint rights and reserves the right to edit any submitted material to meet our specifications for publishing and or use in advertising or promotion. The Publisher and staff are not responsible for any loss or grievance by any person or persons whatsoever, due in any way or in part to the content of this publication. The Publisher reserves the right to refuse to accept any material deemed inappropriate or in bad taste.
Arizona Golf Central • Volume 1, Issue 1
Meet the prettiest new face in golf
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Volume 1, Issue 1 19th Hole 16 Fairmont
Cart Girl 14 Kasey Finazzo
Celebrity Corner 6 Doug Davis
Cover Feature 26 ShankMeister
Fore Your Health 36 Laser Spine Institute
Departments 4 10 20 22 32 34 38 42 44 46 54 56 58
Letter from the Publisher Club Managers Association of America Calling All Sponsors Women In Golf Golf Chick Game On Holiday Gift Guide Product Review Duffer Dan Southwest PGA Competitive Spirits Your Pro Knows Golden Moments
14
Golf Bachelor 12 Jared Keesling
Golf Travel 18 Scotland & Ireland
48
Leader on the Links 8 Golf Naked
On your Green 30 Make Money For Your Company
Special Events 48 Veteran's Golf 52 Special Olympics
Swing Thoughts 28 Mental Apex
Young Guns 50 First Tee
What's New 40 Antigua
golfcentralmagazine.com
26
leader on the links
In Tough Economy, Golfers Keep Swinging If
the recession has proved anything, it’s that, when the going gets tough, the tough learn to cook a meal at home, fix their own leaky faucets, and hone their shopping skills at thrift stores instead of trendy boutiques. But, despite the tumbling economy, one “luxury” activity is enjoying a small but unexpected upswing in many parts of the country.
It’s information that is welcomed by newcomers to the sport.
When the going gets tough, the tough, it seems, also play golf.
Relaxation isn’t the game’s only benefit. The golf course also offers people a way to make new contacts in tough economic times.
For many players, golf offers a relatively inexpensive way to relieve stress, connect with other people, and focus on something besides the mortgage, the bills, or the job for a couple of hours. “To someone who doesn’t play, golf may seem like a frivolous indulgence these days,” says PGA Member Greg Rowley, from Coeur d’Alene, Idaho. “But players who are facing a ton of stress in their lives have told me that golf is the one thing that’s keeping them sane right now.” Even people who have never set foot on a golf course before are taking a swing at learning the game. But golf can be intimidating to new players who know little about its rules, language, and culture. “Nobody wants to look like an idiot or get discouraged right away
“People shouldn’t be afraid of learning to play golf,” says Rowley. “That’s really the reason I wrote the book. If someone can read about the basics before getting out on the course, he or she will be more confident and relaxed—and that’s what it’s all about.”
because they don’t know what to do,” says Rowley. To help both novice and experienced players better understand the game, Rowley recently wrote and published Golf, Naked: The Bare Essentials Revealed. Rowley, who currently serves on the Board of Directors of the Inland Empire Chapter of the PGA and who won the 2008 President’s Award for “growing the game of golf,” says that the book is an information-packed primer on the basics that every player needs to know, from the rules and scoring to equipment, etiquette, and more. The book not only addresses the fundamentals of the game, but also provides expert advice, tips, and answers to common questions about golf.
“Learning to play golf is part of my job search,” says Stephanie Lindquist, a former assistant marketing director. “It’s another way to meet business owners and managers who may be able to help me in my career. I’d rather be on the golf course, improving my game and making connections with people, than standing in line with thousands of other unemployed people at some job fair. And golf helps to keep my spirits up. I’m out exercising, having fun, and learning a skill that will come in handy for the rest of my life.” Fun is the key message that Rowley hopes to get across with his book. “I tried to write Golf, Naked in a way that teaches people the fundamentals of all aspects of the game and, just as important, that shows how much fun golf really is,” he says. “It’s nice to hear people say that the book has given them the confidence to try something new— something they can continue to enjoy for the rest of their lives.”
Rowley’s Three Commandments for Novice Golfers Thou shalt not get angry or frustrated too quickly—even the best players routinely miss shots Thou shalt not be destructive or obnoxious on the golf course—the fact that you’ve paid to play does not give you the right to ruin the experience for others Thou shalt not pretend to know more than thou really knowest about the game—polite questions are always preferable to thoughtless assumptions
About Greg Rowley: Greg Rowley is a PGA-certified Golf Pro and author of the new book Golf, Naked: The Bare Essentials Revealed (Pick-It-Up Publishing; 2009). Learn more about Greg at www.golfnakedbook.com or on his blog at www.golfnakedblog.com. 8
Arizona Golf Central • Volume 1, Issue 1
Drive Your Business To Success Wired into Golf Since 1990. From Start-Ups to Market Leaders. Solutions To Fit Any Budget. Industry Consulting | Marketing | Public Relations Web Services | Branding | Business Development Golf Marketing Services 407.682.4853 www.golfmarketinginc.com Arizona Golf Central • Volume 1, Issue 1
9
By Marc D. Ray
cmaa
CCM, CAM, CHAE
The Club Food & Beverage Paradigm W
10
hy don’t we make money in food
night. At most clubs, there is usually
ing on all beverages at clubs tends to
and beverage operations? It’s a
only one sitting per table per night. In
be lower than the marketplace. This
question every Board Member
part because everyone wants to eat at
further diminishes the ability to turn
and manager will get at some time in
the exact same time (this is indigenous
a profit. A pet peeve of mine is going
their tenure. It’s not really a fair ques-
to Clubs). Try calling a restaurant in
out to dinner at a local restaurant and
tion. The reality is that many manag-
town on a Friday night and getting a
ordering a glass of wine and having an
ers COULD make money in food and
6:30 or 7:00pm dinner reservation. It’s
empty wine glass brought to the table
beverage operations at our clubs. It’s
not going to happen. Yet, we are all in
with a small carafe of the wine on the
just that the changes we would have
the business of saying “yes” and then
side in those little wine shot glasses.
to make to turn a profit would also
making it happen. It’s why members
I “get” that it’s a measurement tool,
require us to update our resume and to
pay dues and we need to find more
but it immediately makes me focus on
buy flak jackets for the Board.
ways of saying yes.
cost when dining for me, as I think it is
There are many valid reasons why
Another factor, the menu prices
for most people, is about the experi-
a club does not make money in food
don’t usually keep pace with the
ence. Within reason, I don’t care what
and beverage operations. First, and
increasing cost of food products. Food
it costs as long as the food and the
most compelling, is the fact that no
item selection of only the finest and
service were adequate and the overall
restaurant owner would even consider
freshest foods is a staple of good club
dining experience was pleasant.
opening a facility with only 400 to 1000
operations. Food portions tend to be
What this shows us is that Food
member families to pull business from.
larger too, further driving costs up and
and Beverage in clubs is an amenity.
And, according to McGladrey & Pullen
profit down. To meet the diverse needs
That doesn’t mean we should not
in their 2010 Trends in Private Clubs,
of the membership requires a skilled
be focused on controlling our costs
the fact that only one-third of the
chef, not a cook, to produce them.
and improving our revenues, we
membership is active at any given time
Many nights’ clubs produce everything
should, but rather our focus should
further shrinks the pool of potential
from Filet and foie grois, to bacon and
be on maximizing the positive
diners. For the seasonal club, this is
eggs, sometimes for diners at the same
interactions with, and within, our
only further exacerbated in the sum-
table. Add to this a daily diet of chang-
membership. The litmus test for a
mer.
ing menu specials, and the skilled
club is when members are talking
The ability of members to order “off
labor set required to produce the menu
to other members about the posi-
the menu” and create their own dinner
further diminishes the ability to make
tive experience they have had at
is the norm and not the exception.
a profit.
the club restaurant and the value
It’s why they pay dues and the reason
There are liquor pours at restaurants
that their club dining rooms provide
we’re here. In a typical restaurant,
and then there are “club” pours. “Club”
for them in terms of food, personal
tables are “turned” several times a
pours tend to be larger and the pric-
service and ambience.
Remember the old crew from senior year? Those guys were hilarious and a blast to be around. This February they’ll be hanging out at the 16th hole at the TPC Scottsdale. It’s time for your annual class reunion...a.k.a. the Waste Management Phoenix Open. IT’S TIME FOR YOUR WASTE MANAGEMENT PHOENIX OPEN. 1/31 - 2/6/2011 • TPC SCOTTSDALE WWW.WMPHOENIXOPEN.COM
Daly City, CA. Not really. Most of my life was in San Jose.
Is “acting your age” over rated? Yes it is... Have some fun, no matter what age you are
What do you do for a living? I work for a technology company as a channel manager
What would you like to do for a living? I always wanted to be an actor, someone famous Aside from golf; what do you prefer for fun and relaxation? Fun.. What is fun? Working and traveling
for work is fun, yeah right.
What’s your take on cuddling? Cuddling is great, for the first 5 minutes, then its time for sleep. What’s the most effective way you’ve discovered to check out a hot woman without her, or anyone else, noticing? I havent really figured that one out, I pretty much lock on with any hot chick I look at.
Tell us about your first kiss. My first kiss was in the
back row of a movie theatre, in which I was working at. It was a long break.
Steak, chicken, or seafood? Steak, for sure. Tell us something about yourself only your closest friends know. I don’t have secrets. I’m pretty much an
Jared Keesling
golf bachelor header
Where were you born? Did you grow up there?
open book.
Who would you like to have with you on a deserted island and why? Halle Berry. She seems fun and she
is super hot, so looking at her everyday wouldn’t be a bad thing.
What do you find to be the most annoying habit on the golf course? I think mass amounts of beer on the golf course is annoying. Have a few drinks, but don’t be a drunk on the course.
What three people would you most like to play with in your fantasy foursome? Tiger Woods, Phil Mickelson, and Rickie Fowler. I want to see Tiger and Phil in the same cart and watch them as they never talk to each other. Ricky and I will be making fun of them.
Boxers or briefs? Boxer briefs. The combo works. Relaxed evening at home, or a nightclub and coctails?
Relaxed evening at home. Clubs are fun, but I’m not 22 anymore.
Favorite comedian? I really don’t have a favorite comedian, but probably Will Ferrell or Zach Galifianakis What’s your favorite genre of movie? I like all genres. I’m a movie buff, so I’ll watch anything.
Last book you read? Who reads books? 12
Arizona Golf Central • Volume 1, Issue 1
Where Junior Golfers Come to Train, Think & Play Like a Champion
What Does it Mean to “Train Like a Champion?” GGGA is a values-driven, family-style, supportive environment that offers an exclusive customized training system that strengthens one’s technical, physical and mental abilities for peak performance and tournament play • Personalized golf coaching environment directed by leading junior golf expert, Gary Gilchrist, whose mission is to develop the ultimate champion on, and off, the course • Daily state-of-the-art fitness training developed and directed by Olympic trainer, Pat Etcheberry • Regular mental coaching developed and directed by leading sport and behavioral psychologist, Dr. Bill Meyer
Golf Training Programs: • Full-Time Junior Program • Full-Time & Part-Time Post Graduate Programs • Summer Camp Programs
The Gary Gilchrist Golf Academy has partnered with Montverde Academy, a private college preparatory school, to deliver world-class education with world-class golf training
cart girl
Where did you grow up? I was born in Chicago, spent most of my youth in Raleigh, N.C. and have been in the Phoenix area for the last 12 years.
What is your favorite sport to play? My favorite sport to play is Volleyball. I played organized Volleyball for 7 years and really enjoy it, and still play today. But I do have to admit that I really enjoy being around the golf course and I have started to play this summer. What is your favorite part of being a cart girl?
The part that I enjoy most is to meet new people and being outdoors. My experience at the Wigwam has really opened my eyes starting new friendships with people in many different age groups. I also enjoy spending time roaming the 3 beautiful courses @ the Wigwam.
What is your dream job? Truthfully, I would love to become a Victoria Secret Model. What is the funniest thing you’ve ever seen on the golf course? Well I enjoy watching frustrated
golfers (adults) having temper tantrums, but that is almost a daily occurrence. My favorite activity is watching our crazy geese occasionally get into it with a golfer.
What hobbies do you enjoy? Living in Arizona I
spend all of my spring and summer holidays on the lake, sunning and relaxing on the water, boating and skiing. I also enjoy snowboarding and cutting hair at the Karma Salon Studio.
What is your idea of the perfect date? My idea of a perfect date is spending a nice evening with my man enjoying a nice meal and getting some time alone. What’s your favorite movie? Well that is a tough one. I would have to say ‘Happy Gilmore”
Kasey Finazzo
What is your favorite TV show? Well again that is a tough one. I’m really hooked on reality TV, but I have to admit that Entourage is my favorite with Eastbound & Down a close second. Three most important things to you? I learned
early on that that being honest in everything thing I do and with everyone I meet is the best way to live my life. Maintaining strong friendships and developing new relationships is very important to me. But what is the most important to me is to have a very successful career as a hair stylist, with someday achieving the goal of starting my own salon.
What charity(ies) do you support? I’m currently working a lot, but the charity I make time for is breast cancer awareness. I do my part to support this charity for those who are affected with this disease. Tell us something only your friends know about you. Though you may not be able to tell looking at
photo by Dave Schibel 14
me, I enjoy eating good food. So my friends know that I’m obsessed with Italian food, with a minor addiction to Cannoli’s.
Arizona Golf Central • Volume 1, Issue 1
FEW PLACES IN ARIZONA HAVE AS MUCH HISTORY.
NONE HAVE AS MANY HOLES.
One resort, three championship courses, infinite fun. Grab your buddies for an incredible getaway on The Wigwam’s parkland-style courses — two designed by Robert Trent Jones Sr. — and experience golf the way it was meant to be. And for those rare moments when you’re not playing? Swim in our four pools, enjoy cocktails fireside, go desert four-wheeling or embarrass yourself with orange face paint at a Suns game. Then get back to golf and make some history of your very own. UNLIMITED GOLF BUDDY TRIP PACKAGES STARTING FROM $179 *
Visit GolfWigwamArizona.com or call (800) 909-4224 for details. *NOW THRU APRIL. PRICE IS PER DAY, PER PERSON. TERMS AND RESTRICTIONS MAY APPLY.
19th hole
S
et against the backdrop of Arizona’s McDowell Mountains, AAA Five-Diamond Fairmont
Scottsdale reflects its Southwestern setting with Spanish colonial-style architecture, expansive plazas and lush, flower-filled gardens. The resort features 649 oversized guest rooms with a private terrace or balcony, five heated swimming pools, the luxurious 44,000 squarefoot Willow Stream–The Spa at Fairmont, and championship golf at the adjacent TPC Scottsdale. Dining options include the newly re-opened La Hacienda by Richard Sandoval featuring modern Mexican cuisine, the AAA Four-Diamond Bourbon Steak by acclaimed chef Michael Mina, new sustainable seafood at The Grill, overlooking the 18th green at the TPC Scottsdale Stadium Course, and LV Bistro, featuring farm-fresh cuisine and a menu emphasizing locallygrown organic produce, natural meats and sustainable seafood.
Executive Chef: Patrick Turcot C
hef Turcot is a seasoned member of the Fairmont Hotels and Resorts family. Turcot joined Fairmont Hotels and Resorts in 1994 at the Fairmont Le Chateau Frontenac in Canada as Junior Sous Chef. He was soon promoted to Executive Sous Chef, a position he held for four years, when he transferred to the Fairmont Hotel Macdonald as Executive Chef. Most recently, Turcot
16
held the position of Executive Chef at the Fairmont Jasper Park Lodge. April 1, 2010 he was appointed as The Fairmont Scottsdale’s Executive Chef. During his career, Turcot has received several culinary honors including a Silver Medal at the Quebec Culinary Show and a Bronze medal at the Montreal Culinary Show. He is also a member of La Chaine Des Rotisseurs Association. Arizona Golf Central • Volume 1, Issue 1
Bogey. ”Best Round of My Life“ Trust your caddie and please drink responsibly. 40% Alc./Vol.
© Fuzz y ’s Spirits LLC. Made in the USA.
golf travel
Scotland & Ireland: Where it all began In 1471 golf was banned by King
dream and play courses like St Andrews,
DIY or Tour Operator. It is perfectly
James II of Scotland. So begins
Carnoustie, Muirfield, and Ballybunion
possible to arrange a tour to Scotland
the official history of our game.
what is the best way to go about it. The
and Ireland on your own using the
As a keen golfer you are following in
most important rule is “Plan Early”.
internet and indeed many people do
the footsteps of hundreds of years of
Many of the great courses are private
this. However it is complicated, time
history and one of the oldest games in
members clubs and therefore have lim-
consuming and for the first time visitor
the world. Scotland is rightly known
ited tee times for visitors. As a general
it can be daunting. Most famous courses
as “The Home of Golf” while Ireland
rule you should be planning at least a
place restrictions on visitor tee times
follows closely behind in terms of its
year ahead if you want to play all the big
whilst also have many days closed off
golfing heritage.
named courses. For example Muirfield
for competitions. If you are unfamiliar
Many lovers of the game regard a
with hotel grading systems how can you
visit to Scotland and/or Ireland as an
be sure that your hotel choice will meet
integral part of their golfing experience,
expectations. This is where the tour
the opportunity to experience golf as
operator gives you reassurance, their
it was played centuries ago as many of
reputation is based on how well they
the older courses have changed little
have served clients in the past. The tour
over time. Indeed every year there is the
18
operator has an intimate knowledge of
World Hickory Championship in Scot-
has a 15 month rolling advance booking
the country and will work with you to
land where you can play a traditional
system while The Links Trust of St An-
arrange the tour that best fits your re-
links course with hickory clubs and even
drews takes applications in September
quirements. There is some debate as to
dress in period costume. Everywhere
of the year before play. The second rule
whether using a tour operator will save
you go in these islands you are sur-
is “Commitment”. Many courses ask for
you money but they will definitely save
rounded by history and you walk in the
up to 100% of the green fee in advance
you time and hassle whilst also provid-
footsteps of all the great names of golf-
and non refundable. So gather your
ing you with a point of contact should
ing legend from Old Tom Morris to Tiger
group together well in advance and get
you require help whilst on holiday. If
Woods.
make sure that they are all committed
you are unsure about a particular opera-
So if you have decided to follow your
to the tour.
tor then ask to speak to past clients, any Arizona Golf Central • Volume 1, Issue 1
reputable firm will give you this option.
The weather. Some people have this
speaking overseas visitors should only
How do you choose a Tour Operator.
image of rain and windswept fairways
use those graded 3 star and above. They
Start with those who belong to industry
and of people battling the elements as
may find that those with lower grading
organisations such as ASTA (American
well as the golf course. Yes it does rain in
will not come up to expectations both
Society of Travel Agents) and GTS (Golf
Scotland and Ireland during the sum-
in terms of comfort and service. But be
Tourism Scotland). At least then at a
mer, that is why the countryside is so
adventurous and you will find many
very basic level you know that they have
green and lush and why many courses do
wonderful places to stay, that add to your
met certain minimum standards and
not need expensive irrigation systems.
whole experience, that may not be the
you have somewhere to go to if you have
But generally the weather from May to
most obvious choices.
any complaints. Choose more than one
September is great golfing weather. A
Most important of all, enjoy all aspects
and speak to them. Which one do you
little breeze is one of a links courses main
of your vacation. Get involved in the
feel most comfortable with and will they
defences and makes you think about your
planning of the tour, whether you make
provide you with a single point of contact
shots while high humidity is very rare.
your own arrangements or use a tour
throughout the whole process of planning
Bring your rain gear but hopefully it will
operator. Once you are over in Scotland
and execution. Do you want to use a US
stay in your bag.
or Ireland meet the locals, they are really
based company or one that is based in the
Accommodation. The range is the
quite friendly. Immerse your self in the
destination country. While the former will
same as you have at home. From 5 star
culture and history of these two ancient
have overseas representatives one could
luxury resort hotels that compete with
countries. Lastly enjoy your golf, you
argue that the Scottish & Irish based com-
the best in the world to small intimate
are walking where people have played
panies are better placed and will have
Bed & Breakfast establishments. Most
for hundreds of years and will do for
closer contacts in their native countries.
accommodation is graded by local Tourist
hundreds of years yet. Enjoy your visit to
It is worth mentioning that Scottish and
Boards ( VisitScotland & Failte Ireland)
where it all began.
Irish based tour operators have to comply
and only use those that are. Generally
with a strict set of European Union rules that govern how they manage any money that you pay to them to ensure that your hard earned cash is secure. So which ever way you decide to arrange your trip of a lifetime what other factors should you consider. One question
rse ld Cou . 2011 O te 09/01/10 a d d out ation Applic us now to fin t Contac w to apply ho
that always arises is driving. Of course in Scotland and Ireland they drive on the wrong side of the road. Should this be an area of concern. With a little caution for the first few hours you will soon get used to this and if you ask for a vehicle with an automatic shift then it is much easier. If however the idea of driving on the left fills you with horror then arrange for a driver. With a party of 8 or more this need
Play Golf in Scotland and Ireland
not add a huge amount to your overall cost and leaves you to enjoy the scenery as well as that 19th hole dram of whisky. People also often ask how much golf they should play. It is worth pointing out that links golf is very different to park-
Golf Tours to Scotland and Ireland in 2010 to suit all budgets. Tayleur Mayde Golf Tours was established in 1999. Play St Andrews, Ballybunion, Turnberry, Muirfield, Carnoustie and many more.
land golf and when the wind blows it can be quite tiring. Some folk do try and play 36 holes of golf everyday for a week or 10 days but it is not recommended. Try and factor is a rest day if you can and enjoy some of the other attractions that both countries have to offer. A visit to a whisky distillery or an ancient castle for example.
Call free on 800-847-8064 or see www.tayleurmayde.com
calling all sponsors
Calling all Sponsors! C
ontrary to what many people may believe, golf is a sport. It may be a bit more easy-going compared to other bone-
crushing, fast-moving games like football, but rest assured, it is a sport. And if you want to excel at golf the two most important prerequisites are patience and practice. Because patience only grows out of determination and practice, budding professional golfers require as much practice as possible. The end result of practice is an improvement in the game and a lower handicap. For the pros to do their best and to be able to practice as much as they need, they must have peace of mind knowing that their only concern should be playing and practicing. Often, many talented people have been unable to achieve their dreams because they don’t have that peace of mind. As a professional golfer the office is the golf course. Just
One such golfer that needs a qualified sponsor is Elena
like any other business, in order to succeed, there exists a
Robles. This native Californian and part-time model is not
need for quality equipment, a good coach, and lots of time and money. If the golfer is lacking in any of these needs, then
For the pros to do their best and to be able to practice as much as they need, they must have peace
just a pretty face. Elena turned pro in 2007 and played her first tournament on the Duramed Futures Tour this year. She’s had some high finishes in state tournaments
they become distractions to the
of mind knowing that their only
(5th at the 2008 Colorado Women’s Open
game and hinder success.
concern should be playing and
and 2nd at the 2008 Washington State
That said, it doesn’t mean
practicing. Often, many talented
Women’s Open) and has won on the
you are automatically a pro
people have been unable to
because you have a good handicap and endless financial resources. Sponsors play a big
20
Elena Robles
achieve their dreams because they don’t have that peace of mind.
California Players Tour. She has a degree in Criminal Justice from Ferris State University where she played collegiate golf. Elena won five tournaments as a
part in creating that success. Sponsors gain from having a
collegian, was the conference Player of the Year in 2006,
pro golfer in their marketing plan. Sponsors want to reap
and a two-time NCAA Division II All-American selection.
the rewards with wins just like the golfer.
She recently stopped here in Arizona to play in the Arizona
Arizona Golf Central • Volume 1, Issue 1
Elena Robles inspiring the next generation of golfers Women’s Open at the Wigwam Red course and many fans showed up to give their support. Arizona lost the Tucson LPGA event a few years back and the Phoenix event this year which left a void in Arizona for professional women’s golf. There has not been an Arizona Women’s Open since 2002. So, in conjunction with The Cactus Tour, the Arizona Women’s Open on October 19-21, was hosted at the Wigwam Resort in Phoenix. This highly competitive event was scheduled between 1st stage LPGA Q-School and final stage LPGA Q-School during an off week of the LPGA Tour. According to Jason Keesling, publisher of Arizona Golf Central, “winning will legitimize her as an athlete and as a marketable commodity”. Her skill, passion, and looks make her a marketing asset to any company. Elena is the ultimate branding vehicle.
Arizona Golf Central • Volume 1, Issue 1
21
By Natalie Heath
women in golf
something missing. I wanted to complete my degree. I was in a serious relationship, rarely saw Jeff due to the schedule and just wanted a different path. I was offered an Assistant coaching position and felt that I could bring a lot of experience and training to the team. After all, this is my alma mater!” What are your future goals for the team? “We were 5th in Nationals and took 1st place in our Japan tour, but I want it all. I want to see our girls win the PAC 10 Championship, along with recruiting the best girls for the team.”
Laura Ianello L
is a Wildcat
aura Ianello first began golfing at the age of six. Her father, Jerry Myerscough, was very passionate about the game and would spend most of his summer days on the course with Laura and her brother Matt. Laura’s golfing days began merely as a way to bond with her father, but as she quickly developed the passion, skill and love for the game, it was certain to become her profession. It wasn’t until she was between the ages of 12–13 years old that she began officially competing. By then she had already won her first small junior tournament. From then on, she stayed in the game, became the dominant player during her junior and senior year of high school, and was awarded a full golf scholarship to the University of Arizona. Laura continued to play for U of A where she was named a 2002 NCAA AllAmerican honorable mention, finishing 7th at the 2002 NCAA Championship. Never slowing down, Laura went on to become part of the 2002 United States Women’s World Amateur team, along with two teammates. In that same year, she earned a spot in the Curtis Cup where she led the U.S. Team to victory and finished with a perfect 3-0 record. In 2007 after playing five seasons professionally on the LPGA tour, Futures tour, and the West Coast Ladies Golf tour, Laura decided to stop playing and return to school. I asked Laura what made her want to coach golf. “I wasn’t happy playing professionally. I loved the game and the competition, but there was
22
Who was your favorite golfer growing up? “I always admired Greg Norman for his golf shorts that had sharks on them! I played with a number of great female golfers like Swarenson, Lorane Archello and Chris Barns.” What is your most memorable moment in the game of golf? “Earning my LPGA golf card and sharing that moment with my brother Matt, who was caddying for me. Also being part of the Curtis Cup team and receiving a perfect 3-0 score.” If you could change one thing about the Sport, what would it be? “The amount of clubs you can have in the bag
during a tournament! Fourteen is simply not enough--eighteen would be good, at least then we can have a better variety of shots taken.” Who has been a motivator or mentor in your life? “My father is both my motivator and mentor. He has supported me during my collegiate and professional years golfing. He’s my biggest fan! Rick Larode and Greg Allen had a lot of influence in my life. They were always there to assist and give me advice, but ultimately they allowed me to develop my own style.” On May 28, 2010, Laura was honored with the position of Head Coach for the University of Arizona and by June, PAC 10 named her Golf Coach of the Year! Before leaving the Assistant position, she helped guide Arizona to a 5th place finish at this year’s NCAA Championships, as well as NCAA West Regional and PAC 10 titles.
Arizona Golf Central • Volume 1, Issue 1
celebrity corner
The Doug Davis Foundation
T
he Doug Davis Foundation will host one of the year’s biggest charity events with its 3rd Annual
Invitational in beautiful Scottsdale, Arizona. Run entirely by unpaid volunteers, the Doug Davis Foundation assists children with various medical, social, and family needs. Proceeds from
Auctioning off great sports memorabilia
the 3rd Annual Celebrity/Charity Golf Invitational will go to the Miracle
survivor, he is the recipient of the
December 6th at the prestigious Westin
League of Arizona. Monies will be
2008 Hutch Award and was nominated
Kierland Resort & Spa in Scottsdale,
used to help build a baseball stadium
for the Marvin Miller Man of the Year
Arizona. This all-inclusive weekend will
designed for children with special
Award by his Arizona Diamondback
offer prizes, autograph opportunities,
needs.
teammates for his outstanding
a silent auction of sports memorabilia,
The Foundation is named after major
community service. Doug has also
and giveaways for everyone.
league baseball player Doug Davis, who
generously donated funds to help
The tournament is a Scramble
is one of the few major leaguers to
build Doug Davis Field, a high school
format made up of 5-man teams with
pitch a perfect game. A thyroid cancer
baseball field. He enjoys giving back to
one celebrity guest accompanying
the community and has hosted many
each foursome. Each hole has a special
events through his foundation.
request that requires the use of some
Both the 1st and 2nd Invitationals
type of sports equipment such as a
were highly successful fundraisers and
baseball bat or hockey stick to tee off
2010 is shaping up to be even bigger
or putt. If that isn’t enough, guests
and better. The roster includes a large
can mingle with “Doug’s Diva Dealers”
celebrity guest list and a weekend
and attempt to bribe them in order to
of golf and games. The 3 Annual
gain much needed poker cards to earn
Invitational offers the chance to
prizes. Prizes awarded include dinner
hobnob with some of the best-known
certificates, hotel packages, and sports
baseball celebrities like Robin Yount,
memorabilia.
Mark Grace, and Steve Stone. It’s a
Participants will also enjoy a
great opportunity to enjoy a unique
continental breakfast and grilled lunch
experience while supporting the
on the course including drinks. After
Miracle League of Arizona. “Every child
a full day of golfing in the beautiful
deserves a chance to play baseball!”
Arizona weather they will mingle with
This extraordinary weekend will
celebrity guests during a cocktail party
include a celebrity and VIP-Only
and buffet dinner.
Kickoff Party on Saturday, December
Participants and celebrity guests in
4 at an exclusive $7M Paradise
previous years have said that this is
Valley home, accompanied by a Poker
known to be one of the most creative
Tournament on Sunday, December 5th.
and enjoyable tournaments ever
The golf invitational will take place on
created!
rd
th
Doug Davis Arizona Diamondbacks. Doug now plays for the Milwaukee Brewers 24
Arizona Golf Central • Volume 1, Issue 1
feature
College Golfer Creates eBay for Golf
In
early 2009 Drew Hester, a college
sion, www.ShankMeister.com was born.
student and member of Cal
Drew’s initial platform for
Lutheran’s golf team, launched a
www.ShankMeister.com was simple:
new user-to-user ecommerce website,
golfers list their old clubs for sale—
www.ShankMeister.com. Prior to 2009,
sort of like an eBay for golfers without
Drew supplemented his nonexistent
the gouging commissions. Within
college budget selling used golf clubs
months, Drew’s vision evolved to meet
on eBay. One day a spreadsheet cre-
the demands of his customers: a user-
ated for a class project showed that
to-user everything-golf website. The
eBay took close to 22% of his profits,
site was not just offering putters, driv-
and that was conservative. With this
ers, and wedges, but also golf carts,
spreadsheet in hand, Drew approached
training aids, gadgets, books, gifts, and
correcting golf balls, golf supplements,
his stepfather, Bruce McNall and asked
more.
golf gloves to help arthritis symptoms,
him to be a mentor for a startup busi-
What also grew was the size and
to Scotty Cameron putters, Vokey
ness. From that family-room discus-
locale of the company. ShankMeister.
wedges, and Burner drivers.
Founder of Shank Meister Drew Hester 26
com went from a dorm
The innovation doesn’t stop with
room-based market-
golf products either… The latest www.
ing plan consisting of
ShankMeister.com expansion is a
Tweeting and Facebook
cross-cultural and international mar-
advertising, to a corner
keting campaign. In July 2010, Shank-
office with four full-time
Meister launched a Korean version
employees and over half
of the site, www.ShankMeister.com/
a million hits a month.
Korean. Aside from expanding the cus-
One customer service rep
tomer base, the company’s thought is
answers phone calls and
that the translation will bring exposure
replies to emails (most
to cutting-edge Korean-developed golf
inquiries being about
products that may not be getting the
ShankMeister’s payout
attention they deserve in traditional
process once a club sells).
golf stores.
Another ShankMeister
Drew Hester doesn’t take credit for
rep searches for revolu-
everything ShankMeister has done—
tionizing golf inventions
he gives due credit to his stepfather,
(akin to David Pelz’s
mentor Bruce McNall (yes—the former
Odyssey putter).
owner of the L.A. Kings). Bruce helped
Drew come up with a solid business
ShankMeister is also
innovative because we
plan for ShankMeister. He also brought
believe that with today’s
about the Korean version of the web-
technology golfers no
site. When he was asked what other
longer have to rely on
contributions he brings to the table as
major retail stores to be
Drew’s mentor, the response was “…
introduced to innovative
a Rolodex full of celebrities and a golf
golf products. Shank-
pro that everyone loves.”
Meister’s vision provides
Shankmeister isn’t stopping the mo-
visitors a resource to
mentum it has been enjoying. There
peruse the site and find
are big plans for 2011 to make www.
different and diverse golf
ShankMeister.com a household name
items. On www.Shank-
for golfers everywhere. Stay in touch
Meister.com visitors can
with us on Facebook and Twitter for all
find everything from self-
the latest news and deals. Arizona Golf Central • Volume 1, Issue 1
(800) 381-3848 www.StackAndTilt0.com
swing thoughts
Making Consistency a Cornerstone of Your Game I
28
see it over and over again. I hear the same story from golfer to golfer, “One day I’m dominating the course, knocking down shot after shot, and the next day I just can’t find my groove!” Or, I’ll see a player coasting along for a few holes and then one bad shot turns a potentially great day into a nightmare. Have you experienced moments like these? Of course, we all have! Obviously, mechanics come into
golfer? Find a good mental coach to help take your golf performance to the next level by helping you become consistent in your mental approach to the various components of the game. A good mental coach will help you develop your perception to different situations and how you manage the course. You will learn how to approach your next shot, rounds, and tournaments. You will learn how to focus your mindset to keep yourself
play, but your mental game is just as important. What if you only practiced your golf swing once a week, or what if you only went to the putting greens every two weeks? Do you think you would excel on the golf course? This same practice applies to your mental game, but I find that the majority of golfers only spend about 5% of their training time on the mental side of golf. To have a strong mental approach to your golf game you must practice the mental game on a daily basis just as you practice the mechanics of your drive, putting, and approach shots. Like your mechanical game, you don’t want to just be good at your mental game—you want to master it. So how do you become a consistent
in control for great shots, and the shots that we won’t talk about. This consistency is developed using routines, systems, and a solid philosophy. When you go to Jamba Juice and order your favorite smoothie (mine is Caribbean Passion), you know exactly what to expect. It will taste just the same as if you ordered one in Seattle, WA, Orlando, FL, or Long Beach, CA. The reason is that Jamba Juice has a system for preparing their smoothies. Their whole process is laid out step-by-step. They will use the same ingredients and follow the same directions to make the same terrific smoothie every time, no matter where they are. That methodology is how you become consistent with your golf
By James Boykin, M.S.
game. Consistency is what makes good golfers, good teams, good businesses, and good anything. You must have a system, a routine, and a strong philosophy in place. Mastering the steps and executing them before each and every shot will benefit you in many ways. You will develop comfort due to the familiarity and tempo of your routine. Commitment levels for each shot will become the norm when a mental system of execution is instilled. High levels of confidence are automatic when your philosophy is solid and concrete. Your feeling of being in control of any situation you’re in will be consistently high. The benefits to a solid mental game are endless. I’ve seen confidence grow and a stronger sense of commitment with the golfers I have worked with. Much of this is due to the development of a solid routine and system for the different aspects of the golf game (i.e. putting, driving accuracy, approach shots). I’ve seen scoring averages drop during competition as consistency to the golfer’s approach becomes more defined. I’ve seen the ability to handle the obstacles and adversities of a round become easier when there’s commitment to a concrete system. You can start improving your game now by developing a system that you can execute every time you step up to the ball. Developing your routine, system, and philosophy will be important to your success as a golfer. Reflect on your game. What is your routine for putting, coming off the tee, and hitting your approach shots? What about your thoughts and focus going into each shot—are they positive? Are you focusing on the correct things just before contact? What kind of routine will you develop? What do you vision as a good mindset as you approach each shot? Take the time to develop and master these elements of your game. Take these steps and you will develop a feeling of being in control while playing, and the game of golf will become easier and more enjoyable with time. Arizona Golf Central • Volume 1, Issue 1
on your green
Make More Money for Your Company T
here is major shift right now in corporate America. Making a sufficient profit is tougher than ever. This economy has made acquiring clients and bringing in cash flow difficult. There are ways to adapt to this environment, but you have to be the first one to recognize it and be willing to change with it. Recognizing and doing are two different things. Here is a list of 3 things that will help you recognize and adapt with the new trends of business going forward.
Expand on the Internet Bill Gates said, “by the end of 2002, there will be only two kinds of businesses: those with an Internet presence, and those with no business at all.” Gates continues to state, “Perhaps this is overstating the case, but an effective Web site is becoming an integral part of business today.” Making your website visible on the Internet is vital. It is not good enough to just have a website; you need to make it visible. There are now more than 4 billion web pages on the World Wide Web, with the Internet doubling every 100 days. How do you expect your clients to find you unless you make the effort to be found? Content on your website is the secret to getting found. Put together a great content strategy based on your target market’s behavior. Take the time to write articles and content about what consumers have questions about: why this, why you, how to, where, etc. 30
Identify Your Brand Take the time to build a brand. What do you think of when you see a red circle with a red dot in the middle of it? If you are like me you think of Target every time. Take a look at your brand. Are you using it consistently on letterheads, invoices, business cards, and marketing pieces? Once you have identified a logo and a mission statement you can start building your brand equity. Shout it from the rooftops. Take 90 days and visit as many networking functions as you can find to tell the world of your brand. Taking that time to build your reputation and you will have a higher ROI on any marketing efforts you create going forward.
Upgrade Your Customer Service Take a look at your customer service strategy. With social media booming, the Internet ruling, and mobile media flourishing, every company is more transparent than ever. If you have one unhappy customer they can share that one experience to the world with a click of a button. It is no longer enough to make your customers satisfied. You need to make them ecstatic to work with you. Take the reverse roll of business transparency and play it to your benefit. Create incentives for clients to boast of their relationship with their new favorite company. This will lead to more customers as they hear people raving about your positive energy. Make your company contagious by solidifying a customer service reputation that builds your customer satisfaction. You have a choice. Will you stick to the old ways of doing business or will you do something new to stay ahead of the competition? This economy has taken down a lot of good companies. In this article I’ve laid out the three best strategies you can use to stay on top. I guarantee if you implement these strategies aggressively you will see a change in your business.
Arizona Golf Central • Volume 1, Issue 1
IMPROVE YOUR
GAME
WITH
BETTER INTERNET STRATEGIES Local Work Marketing Get Exposed | Get Ranked | Get Business
golf chick
Don’t be a Golf Widow If
By Golf Chick
By
Photos by
you can’t beat him, join him? I
playing golf with your significant
participate together. Except for golf.
was told by someone once that
other makes a difference.
Imagine hitting a bucket of balls
if you play golf with a man, you
Traditionally, golf widows have
together in the cool, crisp morning
will find out his true character. Could
been classified as the lady who stays
air to get warmed up for a great
this be true? While I have never had
behind while the man gets to play.
outing. Then, as each hole progresses,
the opportunity to play golf with Tiger
Every sport has a widow it seems, but
you not only improve your strokes
Woods, I’ve watched him for years on
golf is one of the rare instances where
(theoretically), you also get to share
TV and never thought he would be
you can make a change. Sure, you
quality time together. You can spice
such a good player--and I don’t mean
can sit next to your husband on the
up the day with a little side bet for who
golf! So maybe there is something to
couch and watch football or you can
pays for dinner (or does the laundry)!
this theory? Regardless of its validity
go with your man to a Nascar race but
And when the 18th hole looms, you
or not, I can’t help but wonder if
there aren’t a lot of options to actually
begin to realize a bit more about your loved one—what drives him (and drives him crazy), what motivates him and why he loves the game of golf. It’s an opportunity to create a bond that can’t exist in football or race car driving. But it gets even better. Now imagine that after a full day of bonding with your mate on the golf course, you stroll back to the resort lobby and make an appointment for a side-by-side massage, manicure and pedicure complete with an adult frosty beverages and umbrella swizzle sticks! Afterall, turnabout is fair game, ladies! There is no reason why your man should receive a luxury massage alone.What better place to experience being pampered like the queen you are then at a five star resort with your king. Because we are blessed to live in a state that has hundreds of scenic choices for hitting golf balls as well as resort stays, the combinations are almost endless. Why not spend some quality time with your man, leave the kids work, the outside world behind, and embrace the world of golf?
32
Arizona Golf Central • Volume 1, Issue 1
game on
W
Game On
inter has finally arrived. Everyone is cleanning their
of the best public and resort courses are right here and
clubs, replacing old equipment with newer and more
Arizona Golf Central has gone hunting.
expensive items, and heading for the great outdoors
What makes for a great course? Arizona Golf Central looks
in hopes of an opportunity to experience some of the
at it’s difficulty, the ingenuity in design, the shape of the
wildest fowl Arizona has to offer. That’s right, I’m talking
course, and how the average player enjoys the course while
about birdies, eagles, and the occasional albatross. But this
the exceptional player achieves great scores. We’ve sampled
is not bird watching—it’s golf, the hardest of sports, where
just a few of the local courses that we feel are a pleasure to
you can still wear a goofy hat and bring your binoculars
visit. There’s more to come in each issue, so if your club or
for those long par fives. We are fortunate to have such a
course is not listed and you feel it’s the place to play, let us
beautiful place that allows us to hunt our game. Some
know. Until then—game on!
Scottsdale & East Valley ASU Karsten: Arizona State University’s home course. Designed by Pete Dye. Par 72. For analysis and instruction contact the onsite PING Learning Center, 480.784.4839. www.asukarsten.com. 1125 E. Rio Salado Pkwy. 480.921.8070. The Boulders: These two hilly, sculptural, and 18-hole Jay Morrish-designed championship courses are frequently namechecked by Golf Magazine and Travel & Leisure. North is the slightly tougher of the two, but the south features the more dramatic holes. North course par 72; South course par 71. www.theboulders.com. 34631 N. Tom Darlington Dr., Carefree, 480.488.9028 Camelback Golf Club: Thirty-six traditional holes including the Arthur Hills-redesigned Padre course and the 25-year-old Jack Snyder-crafted Indian Bend course. Both courses par 72. www. camelbackgolf.com. 7847 N. Mockingbird Ln., 480.596.7050 or 800.242.2635 Desert Canyon: Quirky, truly fun design through hilly desert terrain. Par 71. www.desertcanyongolf.com. 10440 Indian Wells Dr., Fountain Hills, 480.837.1173 Valley Ranch: A graceful daily-fee facility designed by Robert Trent Jones, Jr. Desert-style golf with expansive fairways and dense vegetation along the back nine. Par 72. www.dovevalleyranch.com. 33750 N. Dove Lakes Dr., Cave Creek, 480.488.0009 Gold Canyon: The Superstition Mountains hold a commanding presence over Ken Kavanaugh’s Dinosaur Mountain course and the Greg Nash/Kavanaugh Sidewinder course. Dinosaur par 70; Sidewinder par 71. www.gcgr.com. Kings Ranch Rd. & US 60, Gold Canyon, 480.982.9449 34
By Daniel Reeves
Grayhawk Golf Club: Tom Fazio (Raptor) and Graham-Panks (Talon) take desert design to new heights. Each features a stirring, watery par-5 finishing hole. Both courses par 72. www. grayhawkgolf.com 8620 E. Thompson Peak Pkwy., 480.502.1800
Kierland: Parkland-style layout of three nines by Scott Miller. Par72. www.kierlandgolf.com. 15636 Clubgate Dr., 480.922.9283 Las Sendas: A Robert Trent Jones Jr. design that dances with the Usery Mountains of East Mesa. Par 71. www.lassendas.com. 7555 E. Eagle Crest Dr., 480.396.4000 McCormick Ranch Golf Club: Traditional in every sense, the Pine and Palm courses serve up 36 holes with a tropical feeling. Par 72. 7505 E. McCormick Pkwy., 480.948.0260 Mountain Shadows: A top-rated executive course at the base of Camelback Mountain. Par 56. www.mountainshadowsgolfclub. com. 5517 E. Lincoln Dr., 480.905.8999 Ocotillo Golf Club: Is this Arizona? Lagoons, cascading streams, and lakes add up to seven miles of shoreline on 27 holes in south Chandler. The real challenge is to finish the round with the same golf ball. A superb 19th hole/restaurant awaits. Par 72. www.ocotillogolf.com. 3751 S. Clubhouse Dr., 480.917.6660 Pavilion Lakes: A comfortable urban track in the heart of Scottsdale. Adequate length, dogleg fairways, water and trees set up the challenge on fairly flat terrain. Par 71. 8870 E. Indian Bend Rd., 480.948.3370 The Phoenician: Three 9-hole courses run the gamut from the tropics to the desert. Par 70 combinations. www.thephoenician. com. 6000 E. Camelback Rd., 480.423.2449 Arizona Golf Central • Volume 1, Issue 1
Scottsdale Siverado Golf Club: An attractive and wallet-friendly daily-fee course in the heart of Scottsdale’s Indian Bend Wash greenbelt. Par 70. www.scottsdalesilveradogolfclub.com. 7605 E. Indian Bend Rd., 480.778.0100 Starfire Golf Club: Established in 1953, this is one of Scottsdale’s most historic courses. The 27-hole public facility is known for its simple beauty and reasonable greens fees. Par 68-70. www. starfiregolfclub.com. 11500 N. Hayden Rd., 480.948.6000 Tournament Players Club: The Champions course is the home ofthe PGA Tour’s Phoenix Open each winter. The Stadium course, and the final four holes in particular, are a thrill for anyone, any time of year. Randy Heckenkemper over-hauled the Champions course; Tom Weiskopf and Jay Morrish designed the Stadium course. Both courses par 71. www.tpc.com/scottsdale. 17020 N. Hayden Rd., 480.585.3600 Troon North: Consistently ranked #1 and #2 among daily-fee courses in the state. Par 72. www.troonnorthgolf.com. 10320 E. Dynamite Blvd., 480.585.5300
Phoenix & Central Valley
Wildfire Golf Club: The Nick Faldo-designed course is reminiscent of the great Australian sandbelt courses. The Palmer course features a more traditional desert experience. Faldo course par 71; Palmer course par 72. www.jwdesertridgeresort.com. JW Marriott Resort & Spa, 5225 E. Pathfinder, 480.473.0205
West Valley Bougainvillea: An affordable layout in Southwest Phoenix which bears the design imprint of PGA Tour veteran Dan Pohl. Par 71. www.bvgolf.net. 5740 W. Baseline Rd. in Laveen, 602.237.4567 Estrella Mountain Ranch: Arizona’s first Jack Nicklaus II signature course, in the foothills of the Sierra Estrellas in Goodyear. Par 72. www.estrellagolf.com. 11800 S. Golf Club Dr., 623.386.2600 Raven Golf Club at Verrado: Designers John Fought and Tom Lehman carved out a scenic, hilly, and strategic test. Par 72. www.ravenatverrado.com. 4242 N. Golf Dr. in Buckeye, 623.215.3443 Trilogy Golf Club at Vistancia: Architect Gary Panks has crafted a distinctive design in the Northwest Valley. Par 72. www.trilogygolfclub.com. 12575 W. Golf Club Rd. in Peoria, 623.594.3585
Arizona Biltmore Country Club: Two distinct championship courses grace the property: the flat, 77-year-old Adobe course, and the hilly, 25-year-old Links course. Both courses par 71. www.arizonabiltmore.com/golf. 24th St. & Missouri Ave., 602.955.9655 The Legacy: Designed by Gary Panks, with lush fairways, wildflowers, well-placed hazards, and pretty views. Par 71. www. legacygolfphoenix.com. 6808 S. 32nd St., 602.305.5500; Academy: 480.477.5797 The Raven at South Mountain: Fairway corridors are reminiscent of the East Coast. Par 72. www.theravensouthmountain.com. 3636 E. Baseline Rd, 602.243.3636 Arizona Golf Central • Volume 1, Issue 1
35
fore your health
Preventing Low Back Injury L
ow back pain is big business. It is one of the top reasons people visit the doctor. Billions of dollars are spent in the U.S. each year evaluating and treating
low back pain in patients.
The most common reasons that golfers are susceptible to low back pain are: • poor technique • the repetitious nature of golf • the twisting motion and its effect on muscles and discs • a sedentary lifestyle • lack of warm-up or strengthening exercises • feet imbalance Considering these problems, what can you do to enjoy a game of golf and not end up with a low back injury? First, go to your favorite golf store and make sure your clubs are the right size for your height. You may also consider taking a course from a PGA professional to make sure you are practicing good fundamentals. Go to your chiropractor and have your spine and muscles analyzed and balanced. Correcting any postural issues and balancing your muscles will help you get into the proper positions needed to swing the golf clubs effectively. Find a chiropractor that can also analyze your feet and provide arch supports if needed. Finally, and what I consider to be the most important tip, find a good golf-specific warm up and do it faithfully before going to the driving range or playing a round of golf. Even though this tip is especially essential if you lead a sedentary lifestyle and golf infrequently, it is also important even for active and regular golfers because it will help keep you on the course.
Dr. Sue Wahlers is a Phoenix Area Chiropractor. Contact her to schedule a check-up at 602-993-2009. 36
Arizona Golf Central • Volume 1, Issue 1
what's new
Antigua Introduces Exciting Spring 2011 Men's, Women's Collections
T
he Spring 2011 season—as with all of Antigua’s collections since the Peoria, Ariz.-based Antigua Group, Inc., was founded 31 years ago—combines outstanding quality, style and value. The new line once again exemplifies why the Antigua brand is one of the nation’s leading designers and marketers of genuine golf and sports apparel. Based on the success of Antigua’s newly introduced exclusive DESERT DRY™ XTRA-LITE (D2XL) lightweight moisture management performance products Antigua expands its XTRALITE offering in an updated color palette with the launch of the company’s Spring 2011 collection. DESERT DRY™ XTRA-LITE (D2XL) combines Antigua’s exclusive DESERT DRY™ moisture-wicking feature with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort. The additional benefits of DESERT DRY™ XTRA LITE are: • Moisture wicks more rapidly • Lighter weight on body • Less heat trapped on body • Less restrictive movement Antigua’s new DESERT DRY™ XTRALITE is an extremely light fabric without being sheer. Because the fabric has a lighter weight construction, DESERT DRY™ XTRA-LITE embellishes the wicking rate of Antigua’s proprietary DESERT DRY™ moisture management performance fabric. “The last few years have been
40
tough for the golf business in general, but we’re seeing some nice distribution growth including a nice resurgence in volume,” says Ron McPherson, President and CEO of Antigua. “Our design team is constantly adapting to hit the trends and our trade partners have embraced DESERT DRY™ and DESERT DRY™ XTRA-LITE as they continue outperforming as a function of the product and with their viability as strong performers at retail” Antigua is taking its high-performance collection in a new direction for Spring 2011. Taking its lead from the ever-evolving fashion market Antigua steps out—and by introducing what the company has coined “contemporary performance” with the Mosaic, Mogul and Metropolitan collections. Overall, the Women’s Spring 2011 collection focuses on a sophisticated color palette, easy-to-merchandise color stories, classic styling with subtle feminine details, an expanded selec-
tion of lightweight and silky fabrics, excellent drape regardless of body type and a modern approach to traditional golfwear. “We wanted to maintain the successful direction of our sophisticated color palette of the prior season but added stripes and livened it up to make it less traditional,” says Danielle Dellios, Antigua’s Women’s Senior Designer. “ It follows the same well received silhouettes as last year’s, but we’ve taken the fabrications a step further adding more blends and including more nylon based on their success in the prior season.” The Spring 2011 Antigua Women’s collection is merchandised as three innovative, opulent product groups— Dashing, Mischief and Dynamic. DESERT DRY™ XTRA-LITE will be featured in the Dashing collection’s style illusion (nylon-mélange Polo) and Dazzle (Spandex yarn dyed Stripe Polo) style. DESERT DRY™ XTRA-LITE fabric will also be part of the essential product offering such as the Women’s Exceed group, which consists of a Short Sleeve Polo, and Sleeveless and LongSleeve Polo styles. “The Women’s Spring 2011 Collection is very interesting for us,” McPherson says. “Last year we sold 40 percent more units than in 2009 as our designer, Danielle Dellios, hit it right on the button and has done it again for Spring 2011. She has put together a red-tone story at one time, a blue-tone story at one time, etc.”
www.antigua.com or shop.antigua.com
Arizona Golf Central • Volume 1, Issue 1
product review
➊ Burton® 2010 Golf Bag Line
➋ Dawgs Golf Dawgs Golf Spirit Shoes combine style and function with EVA (ethylene vinyl acetate, or closed cell resin), creating “The World’s Lightest Golf Shoe.” Yet the Spirit does not sacrifice weight for comfort. Rather, the built-in properties of high-quality EVA act as a shock absorber for the feet. The Golf Spirit has nine strategically-placed molded rubber spikes embedded in a rubber/ EVA outsole for surefooted play, confidence and performance. The handsome Spirit shoe is available in six color combinations. Additional features of the Spirit include an adjustable Velcro strap and ventilation holes for cool comfort. The lightweight Spirit is a convenient golf shoe for travel. Available in men’s, women’s and children’s sizes
On the heels of introducing the women’s line, Burton, a Division of Dynamic Brands and one of the most storied golf bag brands of all-time, today debuted its 2010 collection of men’s golf bags, featuring the Premier, Signature and Executive Series. The 2010 collection offers three distinct cart bag models for golfers seeking a stylish bag that blends superior craftsmanship with the most advanced performance characteristics available today. Burton’s much anticipated new line continues to uphold its reputation for quality and innovation by utilizing the best materials, paying the utmost attention to detail; characteristics that have been synonymous with the Burton brand since it was founded in 1907. Headlining the 2010 line is the luxurious Premier, a durable cart bag crafted from premium Ballistic Nylon and genuine leather, available in a variety of sophisticated colors. The Signature combines traditional Burton craftsmanship with contemporary features such as a 14-way fully padded mesh top with full length dividers and an insulated cooler pocket for today’s golfer. A classic model that blends plaids and rich earth tones with genuine leather accents, the Executive cart bag is crafted from premium materials and custom printed fabric. For more information, please visit www.burtongolf.com.
➌ TaylorMade NFL Hats & Visors TaylorMade has an exclusive partnership with the NFL and their 2010-2011 team hats and visors. Golfers can proudly represent their favorite team. Authentic NFL gear from the leaders in authentic performance headwear. Wear it like a pro. All 32 teams are available at www.taylormadegolfgear.com.
➍ Flex-Head G2's Flex-Head G2’s™ are guaranteed to be unbreakable, for life. G2’s are made from a special, high-performance polymer, which provides exceptional durability and impact resistance with rubber-like flexibility. The material also withstands the impact forces of drivers and irons with little or no wear. Flex-Head G2™ tees in testing have been struck over 500 times without breaking. Consistent ball heights mean consistent results. That’s the reason we developed the G2 with a “shoulder” for inserting into the ground to the “exact” height every time. We also make them in six heights to accommodate virtually anyone’s tee height preference, club choice or specific course conditions. Considerable engineering development was spent on the unique design of the Flex-Head G2™. It is far easier to design an unbreakable tee using materials with ultra high impact strength, sacrificing low-resistance “flexibility” during impact with the clubface. Low resistance imparts no deflection of the clubface during impact. The G2’s polymer material is also impact-mark free. The bottom “fluted stake” that is inserted into the ground, though stiff, has been designed to “give” slightly during impact as well. The tripod ball seat area has been designed with a broad, recessed head, to allow easy ball placement. 42
Arizona Golf Central • Volume 1, Issue 1
duffer dan
Duffer Dan at T
he Boulders Resort & Golden Door Spa features two championship Jay Morrish courses, both designed to incorporate and accentuate the breathtaking surroundings and sweeping panoramic views. The Boulders Club is a private country club for resort guests and club members featuring a 6,959-yard, par 72 championship golf course and a 6,888yard, par 71 golf course. This expansive, 1,300-acre property is tucked away in the small but affluent foothill town of Carefree, Arizona, just north of Scottsdale. The environment with huge boulders scattered about the finely landscaped high desert topography is visually stunning. Yes, I am a guy and I did say stunning. Finely manicured rolling fairways play from sculpted tee boxes to wonderfully conditioned bent grass greens. Surrounding mountains, saguaro cacti, indigenous brush, and desert wildflowers make for some of the most picturesque landscapes. The two courses, strikingly beautiful with rugged desert terrain, are continually alternated allowing one to be kept private while the other is used by hotel guests. I started my first day on the South Course, which is a par 71, slope 138. The South Course is the most scenic, in my opinion, because the holes go right up to the boulder formations. The holes that stood out for this duffer were the par-5, 5th that leads you right up to the base of the signature “Boulder Pile”. There is
44
also the cool, somewhat distressing cart drive up to the par-5, 6th, which requires a tee shot from a box cut into the side of a giant boulder. This duffer would have been in golfer’s heaven if this hole was a par 7. Another favorite was “Rosie’s Rock” on the par-3, 187yard No. 7. It’s one of the resorts most recognizable formations, since it looks like a giant golf ball on a tee. The name comes from Rusty Lyon, who is the visionary behind the resort. He wanted to honor his wife and scratched the name “Rosie” on the rock on his first visit to the site. Rosie must have been one special gal. The next day I encountered the North Course. There is certainly no comparison between the courses but the back nine is the toughest stretch of holes I have experienced in a while. There are five par4 holes over 425 yards in distance. I’d like to say I shot par all of them, but then I wouldn’t be known as Duffer Dan would I? To be honest, however, I have never played on a golf course with so many animals and animal rules. Don’t be surprised by the bobcat hunting your wayward shot and be sure to utilize the ‘coyote rule’. That’s right, you get to replay a shot, without penalty, if you are lucky enough to have a coyote steal your favorite Bridgestone. Setting aside the potentially dangerous four-legged guests on the course, you are bound to be invaded by rabbits at dusk who are convening for dinner on the green grass, and the trees are filled to the brims with all sorts of native
birds such as dove and quail. If the dramatic and innovative architecture of The Boulders, with its surrounding desert and 12-million-yearold granite formations aren’t enough, there is always the Golden Door® Spa. The 33,000-square-foot spa wraps around the north side of the base of the resort’s signature boulder monument. It offers a warm Southwestern feel and complements the existing signature architecture of The Boulders. It raises the bar on the already impressive luxury resort spa experience available in the region and indeed, throughout the States. The Boulders Resort is part of the Waldorf Astoria chain. To make your reservation, visit them online at www.theboulders.com.
Arizona Golf Central • Volume 1, Issue 1
header P outhwest PGA southwest PGA southwest PGA southwest PGA southwest
G
olf Academy of America, the country’s oldest and largest school specializing in preparing graduates for careers in the business of golf, recently moved into spectacular new campus facilities in Chandler, Arizona. Classes began in the new facility on October 18 and an open house for graduates, employers, governmental officials, and the golf community was held on November 12, 2010. Campus Director Tim Eberlein, PGA Master Professional, said, “The Open House was a great success. The state-ofthe–art technology and facility was the main attraction for the visitors. Between the alumni, golf enthusiasts, employers and PGA professionals we had over 250 visitors who were impressed with the new facility.” “The PGA membership is very supportive of the new facility and the school. They hire our graduates and PGA Board members, Greg Leicht, Don Rea and Mike Wright are frequent guest speakers. Curt Hudek and the PGA Section Office utilize the school for committee meetings and education seminars.” Golf Academy of America first opened in Phoenix in early 1996 and moved to its previous campus location in 2006. An increased enrollment and interest in the school’s programs, as well as the desire to add more sophisticated teaching technology and indoor practice facilities, led to the decision to invest in the new campus. It is now located at 2031 North Arizona Avenue, adjacent to the Chandler PGA TOUR Superstore, one of the largest golf stores in the USA. Campus Director Tim Eberlein, PGA Master Professional, says, “We are committed to offering our students the best possible golf learning environment. Now, we have room for the latest technology, a larger club repair facility and student lounge, bigger indoor practice and teaching areas, and more.” The new location occupies approximately 28,000 square feet and
46
represents an investment of almost $2 million. The new school will easily accommodate 450 students as well as admissions, career placement, financial aid staff, faculty, and other personnel. The new campus includes: • Six expanded classrooms with modern audio/visual capabilities • Two computer labs • A greatly enhanced club repair facility with nine independent two-man work stations • A student career services center • A student library • A student lounge There is also a 5000 square foot indoor training center that offers: • Two “About Golf” simulators • Three V1 hitting bays • Hitting bays for Trackman, MEGSA and DBS Balance systems • An 1800 square foot putting green • Fitting carts from Henry Griffitts, Taylor Made, Mizuno, and Titleist
Tim Eberlein notes, “The location was chosen in part because of the convenience to the PGA TOUR Superstore, but also because the area offers affordable housing choices for our students and ease of transportation. It is also near some truly great golf courses where our students have playing privileges.” Congratulations to the GAA Phoenix Staff on the new facility! Anyone interested in school can go to www.golfacademy.edu or call the school at 480-857-1574 to arrange for a campus tour. Arizona Golf Central • Volume 1, Issue 1
EZLinks provides golfers with three ways to make online reservations. Registration is fast and easy, and all tee times are reserved in “real-time”.
Regular Tee Times Access over 2.2 million rounds of golf in “realtime”. This is a traditional golf reservation, at the course’s normal green fee amount for the selected day and time. A credit card is required to secure the reservation, but in most cases you pay when you arrive to play.
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Name Your Price Pick a tee time, and make us your best offer! EZLinks will instantly let you know if that price was accepted. If it is, your credit card is charged and the tee time is yours. Simply bring your email confirmation summary with you to the golf shop as proof of prepayment.
www.ezlinks.com
Once a reservation is completed, your tee time appears instantly on the EZLinks computer at the golf shop. A confirmation summary is automatically emailed to your registered address, and your tee time can be viewed and/or canceled online at ezlinks.com
Book your next tee time reservation online & save time…Visit www.ezlinks.com today!
Phoenix Ladies Box Set The Phoenix Ladies Box set was designed especially for lady golfers with a forgiving oversize driver; fairway wood and hybrid are designed to get the ball up quickly. This complete set is available in cart bag or stand bag. : Price
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47
special events
By Jason Philo
courage and sacrifice of those who served their country and acknowledge our responsibility to work for the peace they fought hard to achieve. But even if you might have missed Veterans Day, rest assured the veterans did not. With various parades and celebrations around the state, the one that stands out for the golf community is the ASU Retirees Association’s (ASURA) Veterans Day Golf Tournament. Proceeds raised from this event are divided between two causes: The Bobby and Ellie Winkles Scholarship Endowment in the Athletic Department and the ASURA Video History Projects including scholarships. Long-time baseball coach Bobby Winkles and former football coach Frank Kush both were there to tee it up with fellow veterans. The man behind the foundation is a former baseball coach at Arizona State University. Bobby Winkles coached from
photo by Dave Schibel
T
1959–1971 and was the first varsity baseball coach at Arizona State University. Winkles laid the foundation for the legacy
here are two big holidays in November;
that has become Sun Devil baseball. His overall record while
there is the one where we spend
head coach at ASU is 524-173. In his
time with families and eat too much,
11 years at work at ASU, Winkles
and the other one that often gets lost
coached ASU to its first three
in the shuffle, if not for being reminded
national titles: 1965, 1967,
that banks and post offices are closed.
and 1969. Winkles coached
I’m referring to Veterans Day and it is
several great players while
unfortunate that Veterans Day isn’t as
he was at the helm of the
celebrated as it should be. At Thanksgiving
Sun Devils. Among them
we give thanks for our country and our
were Rick Monday, Sal
bounty, but were it not for our veterans
Bando, Reggie Jackson,
there would be nothing to be thankful
Paul Ray Powell, Sterling
for. By remembering their service and
Slaughter, and Larry
their sacrifice we recognize the freedom
Gura. He was named
these men and women have fought to preserve. They believed that their actions in the present would make a significant difference for the future, but it is up to us to ensure that their dream of peace is
48
the 1965 and 1969 NCAA Coach of the Year and The Sporting News Coach of the Year in 1965, 1967, and 1969. Winkles was inducted into the ABCA Collegiate Baseball Hall of Fame in 1997. After coaching at ASU Winkles went on to manage four years in Major League Baseball with the California Angels (1973–1974) and the Oakland Athletics (1977–1978). His
realized. On Veterans
No. 1 jersey is honored at Packard Stadium where the field is
Day we acknowledge the
named in his honor. Arizona Golf Central • Volume 1, Issue 1
ASU Retirees Association If you would like to donate to the foundation or be a part of next year’s tournament contact: Dave Scheatzle at 602.251.4632
young guns
Photo by Dave Schibel
Photo by Dave Schibel
T
he First Tee Foundation was founded out of the simple desire to positively impact young individuals lives and shape life-enhancing values through the game of golf. In a world where athletes often deny to be role models and disappoint us at every turn, it is refreshing to know that an organization backed by the World Golf Foundation is active and making a difference. The First Tee program is overseen by members of the Masters, LPGA, PGA, and USGA. The First Tee didn’t just evolve to teach the game of golf to youth. They went further with a mission and objective to provide an opportunity to develop, through golf and character education, life-enhancing values such as honesty, integrity, and sportsmanship. The First Tee of Phoenix has five chapters focused on this mission—Papago, Falcon Dunes, Longbow, Desert Mirage and South Mountain. A hearty congratulations goes out to the South Mountain team and their Captain Coach Jim Ferris for winning this year’s Kloenne Cup. It was a very close match but in the end South Mountain pulled out the winning score 13 ½ to 10 ½ against Desert Mirage. Special notice should be made to Timmy Briones and Alysha Danache for getting hole-in-ones during the match. The Kloenne Cup has been an event for 5 years and named after Tim Kloenne, Board Chairman. Hugh Smith is the executive director of
50
Photo by Dave Schibel
First Tee Phoenix and brings more than 10 years of golf industry experience to The First Tee of Phoenix, as well as an extensive business background in both corporate and non-profit environments. Smith is a scratch golfer and former college All-American, but often recalls his first day on the job at First Tee Phoenix. He observed an 11-year old member of The First Tee of Phoenix putting on a practice green and promptly challenged the youngster to a putting contest. “I was beat pretty bad,” admits Smith. “But what impressed me was that the young man, Timmy Briones, took off his hat, shook my hand, and said ‘better luck next time’ after he beat me. Timmy is now older, and is one of the top players in Arizona.” There are current openings for employment and volunteers at First Tee Phoenix. To get involved and make a difference in a child’s life, or to get your junior enrolled, look online at www.thefirstteephoenix.org or contact Hugh Smith at hsmith@thefirstteephoenix.org.
Photo by Dave Schibel
Arizona Golf Central • Volume 1, Issue 1
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special events
Inspiration on Every Hole
photos by Dave Schibel
F
or the last seven years, the Special Olympics State Golf Championships have been held at Vistal Golf Club. Sponsored by the PGA Southwest Section, the 2010 tournament took place over the weekend of November 12. Over 300 athletes, ages 8 to 80, and 400 volunteers attended the activities. Representatives came from 14 delegations around the state including Yuma, Flagstaff, Tucson, and the Valley of the Sun. The tournament director, Greg Leicht, is also the director of golf at Vistal. Leicht works tirelessly each year to organize the event—from the athletes, to the volunteers, and the catered food. Recently, the tournament has been expanded to a two-day event and now includes an opening ceremony on Friday night. “We try to make the event just a little better every year,” he said. “That’s always my goal; that we’re going to step it up a little next year.” The actual tournament began on
52
Saturday morning and the scores were combined over two days to determine the gold, silver, and bronze medal winners. Although medals are given out it’s hard to find anyone who is really concerned with winning. The athletes are excited to play, the volunteers are honored to be there, and Leicht is just happy the event continues to grow. Nadine Armstrong, the Director of Sports and Training of Special Olympics Arizona, said “Leicht has done a brilliant job promoting and expanding the event throughout the years.” It’s obvious that everyone becomes a champion at the Special Olympics. Mike Nestvold, 33 from Tempe, AZ, can attest to the event. He is the middle child of seven and his parents are Cathy and Steven. Mike has been
playing in all of the Special Olympic events where basketball and swimming are his favorites. While he has been golfing for 4 years, it is usually only at the Special Olympics events. His enthusiasm and excitement shows as he is quoted saying, “I love this game; hitting the ball is great!” According to Armstrong, “one of the specialties of the tournament is that Greg makes it a point to ensure each athlete has an experience of a lifetime; from having a caddie carry their clubs, to ensuring they receive hats and shirts as gifts.” Leicht, who is on the board of directors for Special Olympics Arizona, started as a coach in Mesa helping Special Olympic athletes learn the game of golf. He is touched each year during the Sunday afternoon awards ceremony. They play Olympic-themed music as the athletes receive their medals. For him, this is truly a magical event. “All you have to do is get the athletes together with any other group and let them talk to each other,” Leicht said. “People are hooked from that point on.” As the tournament continues to grow each year, it also gets better. This is truly a one-of-a-kind event and sure to be one of the best in the nation. A select number of contestants will qualify for the Special Olympics National Golf Championship, which is scheduled to be at the PGA Golf Club in Florida next year. Arizona Golf Central • Volume 1, Issue 1
competitive spirits
Kahlúa Peppermint Mocha A limited edition flavor just in time for the holidays. The luxurious blend of cool peppermint and dark chocolate complement the rich flavors of KAHLÚA®, made from 100% Arabica coffee beans and sugarcane spirit, grown side by side in the mountains of Veracruz. Serve on the rocks or with hot chocolate.
Kahlúa Peppermint Mocha Hot Chocolate
Kahlúa Peppermint Mocha Espresso Martini
2 parts Milk 1 part Drinking Chocolate 1 part Kahlúa Peppermint Mocha
1 part Kahlúa Peppermint Mocha 1 part Absolut Vodka ½ part fresh espresso
Bring milk to a simmer. Whisk in drinking chocolate. Simmer for 30 seconds while stirring. Add Kahlúa Peppermint Mocha. Garnish with peppermint stick and marshmallows.
Nominate your favorite bartender to showcase his/her signature drink with a recipe and photos. Readers will also find a discounted price for that drink so they can visit the bartender to sample the true taste of the libation. 54
Arizona Golf Central • Volume 1, Issue 1
By Jeff Ritter
Photos by Dave Schibel
your pro header knows
softening up and actually allowing the head to swing more freely adding more effortless energy to the hit. To find your roll again practice some strokes where you swing with your right hand only (right-handed golfer). The key to this exercise is to be as casual and “non-rigid” as possible. As the putter swings away from the ball allow your wrist and elbow to flex and fold, loading the head with energy.
Keys Practice right hand only strokes Allow your joints to flex and flow Load the head with energy Release into the hit Swing through allowing the head to “release” energy into the hit. You’ll find in many cases the more “sloppy” and casual you feel, the better the ball will come off the face. Once you find your roll again, tighten up your effort to add
It’s All About the Roll! F
or years I had spent countless hours trying to perfect the components of my putting stroke. Like most people I focused on developing a “no wrist” action, shoulder driven movement that swung the face and path square to the target line. The problem was the more concern I created for “positioning,” the more rigid my stroke became and the
56
worse the ball rolled off of the face. In essence I looked great, but performed horribly! The key tip that helped me to find my way again was being reminded that putting is “all about the roll”. Great putters roll the ball well, creating a solid strike that makes the ball hug the turf to the cup. This is a product of
a bit of control. In the end, your new stroke should feel as if it still embodies the elements of flow that your right hand only drill demonstrated. Jeff Ritter teaches at the PING Learning Center in Tempe, AZ. In 2010 he was named by Golf Digest as one of the Best Young Teachers in America. For more information visit www.jeffrittergolf.com. Arizona Golf Central • Volume 1, Issue 1
PL AY
We know a smart change can make a big difference in the quality and consistency of our shots. A better grip is one of those smart changes. We’re glad to be able to help our fellow golfers hit more of the pure shots we all love.
PURE.
12
MONTHS
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Expressionist Golf Art
golden moments
By Jay Golden, PGA
colors. The subject matter of most of my paintings are beautifully designed golf holes. Vincent van Gogh is the most famous expressionist. He said, “My paintings are not what something looks like. It’s what it feels like.” I agree. Have you ever heard of “Vincent van Golf” or “Vincent van Golden?” Well, there’s a possibility that a particular golf artist/golf pro/ trick-shot artist 16th Hole Augusta
Moe Norman
A
has been spreading that name around. Additionally, if you
rt has a wide range of styles. It
themselves is “In what style do I want
have one of his paintings, the value has
ranges from total abstraction
to paint?” It’s not an easy question to
been going up and his artwork is now
where the artist could throw a
answer and most artists attempt several
being represented by art agent, Mark
bucket of paint across a canvass, to total
before they settle down to one.
Jigarjian.
realism where at first glance you might
How does an artist settle down to one
The below painting was done for a
think it’s a photograph. There are also
method? Some considerations include;
special event, “Heroes of Woodstock”
many styles in-between.
the method they enjoy most, the one
to be held in Augusta, GA, in conjunc-
The most popular style between the
that comes easiest to them, the style
tion with the Masters. As one astute
two extremes is impressionism. Monet
that sells and/or the one that looks best
observer commented, “Let me guess, the
and Renoir are the most well known
to them. For me, it’s the combination
event and your psychedelic rendition of
impressionists and their art is arguably
of being fun to paint and the one that
the 13th hole isn’t going to be held in the
the most recognizable and popular in
looks good to me.
clubhouse.”
today’s world.
With that in mind, I enjoy painting
To see some of my other paintings
A question that every artist asks
in an expressionist style with bright
visit www.goldengolf.net.
13th Hole Augusta
58
Arizona Golf Central • Volume 1, Issue 1
“Beach Balls”
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