1
I’m Carla. Who are you?
If you’re a reader, great. Love that. Me too. Let me just explain that this is about advertising copywriting not legal copyright. If you’re after legal tips, you’re really in the wrong place. I know nothing about that. For marketing communication advice and tools, you’re totally sorted. 25 years experience. 3 continents. Lots of brands big and small, including hotels, travel companies, airlines, and more.
2
COPY WORKSHOP
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28