Seat Creative Lab. Autonomous car interior.

Gonzalo Espino Gómez Alba Gamón Aznar Alejandra Godó Blasco Isaac Pare Puigdomenech Nuria Pujol García Lluís Roura Marmol 1

THE TEAM

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Isaac Pare Puigdomenech

MECHANICAL DESIGN

Mechanical Engineer

Nuria Pujol García

MECHANICAL DESIGN

Mechanical Engineer

Aerospace Engineer

Product Design Engineer Product Design Engineer

MECHANICAL DESIGN

CONCEPT DESIGN CONCEPT DESIGN

Alba Gamón Aznar

Lluis Roura Marmol Alejandra Godó Blasco

Join us into this experience, lets see how the future looks like.

Product Design Engineer

Despite we come from very different perspectives, we have worked and interacted together trating different design aspects and perspectives.

CONCEPT DESIGN

We are a group of students from Universitat Politècnica de Catalunya, we have taken part in Seat’s Creative Lab initiative, studying, designing and developing a car interior for the Smart City era (2025), a moment when cars have become electrical and autonomous.

Gonzalo Espino Gómez

Hey there !,

A DESIGN MADE FOR YOU The concepts in this project have been designed using problem solving oriented methodologies and user centered design approaches.

We have designed a car putting ourselves in our customer eyes with the will of making their lives easier and happier.

Experiencing in first hand our design has made possible verify that we were going in the good direction, having as little design as possible and making it almost natural to the user.

Testing in a fast prototype the possibility of moving car’s furniture freely inside the car.

Whatch the action

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PRIVATE USE AND CAR SHARING TOGETHER Private proppery doesn’t exist anymore, people is not worried about sharing their things.

Next generations are always moving, always changing, they want to go fast and light, they don’t need to buy and have things on their own.

Having a car that you can share means that you can earn money when others use it, that makes it less expensive for you to buy and maintain it, but you can preserve your freedom whenever you want.

The car we have designed allows owners to preserve the freedom of private use, but also to share their cars under autonomous control in cities when they don’t need it.

Business and property model in the designed car

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AUTONOMOUS FUCTIONS BOTH INSIDE AND OUTSIDE Autonomous cars have appeared, they move under humans control, but humans do not need to drive them.

This cars allow you to do more things while you are not driving the car, both inside and outside

Possible activities inside the car

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Inside:

Outside:

We have designed an interior so you can benefict of the time you don’t need to drive.

Autonomous driving permit that you can use the car also from outside of it.

The car interior has become an space for living, technology inside allows you to enjoy a versatile space.

New services are implemented into this design so you can take profit when you are outside.

Car services outside the car

A NEW KIND OF MOBILITY

Sure, same as always.

Good morning María !

I will take you to Sara’s school, Am I right?

8:00 am

8:05 am

Enjoy your travel, I will drive you there. We will arrive at 8:30.

8:05 am

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Enjoy the school Sara !

8:30 am

Let’s continue the commute, I’m Lets go to your work.workplace taking you to your

8:45 am

9:00 am

9:05 am

9:05 am. Carsharing Mode

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A NEW CAR FOR A NEW WAY OF MOBILITY

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THE INTERIOR AS A PLACE FOR LIVING

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A versatile interior for everyday activities.

The interior has been designed to be completely flexible, every piece of furniture can be moved as the user wants.

An intelligent surface surrounds the user, that means that the whole contour of the interior can be used as an screen thanks to projection technology.

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THE INTERIOR AS A PLACE FOR LIVING

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Tables are hidden under the cockpit.

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A CHAIR TO MOVE

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Activating movement

Seats movement

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A CHAIR TO MOVE

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Freedom and security To provide a chair that could move in freedom but also get fixed firmly we thought in electromagnets.

Electromagnets provide you the possibility to lock and unlock the chair to the ground pressing a button and then to move fluidly thanks to the threads.

Unlock buttons

Interaction study

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Unlocking the seat

A CHAIR TO MOVE

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Dock for SEAT FLY

Washing the sheads of the chair

Washing the seats in a washing machine

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FURNITURE. IN YOUR CAR.

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Interior furniture in SEAT

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A NEW WAY TO DRIVE

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Welcome to Seat Fly Seat Fly is a whole new way to understand car driving, it sets a middle point between the traditional driving and the autonomous.

Seat Fly allows you to control the car intuitively whenever you want, you can also set different parameters of the autonomous driving, speeds, driving styles, directions...

We know that people enjoy driving our cars, we have created a more phisical and natural experience so you can keep doing what you love the most.

Changing travel’s direction with SEAT FLY

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Acelerating with SEAT FLY

A NEW WAY TO DRIVE

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YOUR ARM AS INTERFACE

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This car is not only for owners, but also for the carsharing community.

When someone you don’t know takes your car they will have a variety of gestures to control the car under its automated functions.

Seat Tacto, our armband allows you to control the car by gestures.

Activating gestual control with a double tap

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Reducing speed with gestual control

Changing lane

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