Gò0dNews Business Spotlight
Southern Charm Boutique
I
by Carrie Doyle Jones
n 2010, I started my own business called Southern Charm.
downtown location. We are very
It started with a bottle cap and a dream. Our mission was
blessed and thankful for the
and continues to be to provide clothing and accessories to all
ongoing support of Cleveland and
people in a Christian environment. I started making bottle cap necklaces and earrings at home
and selling them at local flea markets and craft shows. To my surprise, I was selling out. I was up at all hours of the night
Chattanooga residents. Southern Charm is becoming more than just clothing and accessories. Southern Charm is more than
making bottle caps to sell. Many people have asked, how did
just a boutique. People from all
you come up with a bottle cap? I have no clear answer other than
walks of life walk through our
I just knew how. Some people have said that God gave me
doors and feel the peace. It is funny
the knowledge, which is true. I quickly realized that I was not
how God works. He turns the
going to be able to make enough bottle caps because I was just
boutique into a place where people
one person.
can experience the presence of God. You never know when you
I don’t make bottle caps as I used to. I don’t have them for
walk through our doors if you will enter a hallelujah moment
sale in any of my locations currently. I do have a bottle cap at
or prayer meeting. A hallelujah moment is what some people in
each location because I always want to remember where I came
our neck of the woods call a praise report.
from and where God is taking me. Southern Charm is a licensed trademark in Tennessee. I expanded into clothing and accessories. Southern Charm specializes in plus-size clothing, but due to high demand, we carry small to 3XL. We know that looking stylish can make your whole day better, so that’s why we’re committed to being your source for the newest trends—but with Southern flare.
I am not afraid to stand on the Word of God and praise Him for all He has done for me, my husband, Dr. Shawn R. Jones, and the people I encounter. I will not allow society to tell me that I can’t praise Him and pray for people who walk through our doors. Southern Charm was built and will remain focused on our primary principle of God. I am grateful for the success of my boutiques, and I am looking forward to the Due to the success of my first location inside Debutante Salon and Day Spa, we opened in Chattanooga Wellness
future of Southern Charm. As you plan for your spring and summer wardrobe, come by
Centers of Cleveland. Our third location soon followed at the
one of our four locations. Our locations include 266 Broad Street,
other Chattanooga Wellness Centers in Chattanooga due to my
Cleveland, 2245 Chambliss Ave NW, Cleveland, 2563 Georgetown
success in helping people fulfill their fashion needs. We opened
Rd NW, Cleveland, and 6016 East Brainerd Rd, Chattanooga.
our fourth location in 2021, located in the heart of Cleveland on
Carrie is publishing a Christian lifestyle book called Life
Broad Street. Currently, we are expanding our
Lessons: Daring to Say “You Can” When Others Say “You Can’t.”
36 // May 2022
You can find Carrie’s book out this spring!
